Master of Finance - Schulich School of Business - York University

In text citing
Direct quoting within a paper:
A quotation of fewer than 40 words should be enclosed in double
quotation marks and should be incorporated into the formal structure of
the sentence.
o Example:
In July of 1990, “Apple Computer gave birth to a company called General
Magic, put $10 million in its bonnet, and sent it on its way to capitalize on the
emerging hand-held computer market” (Finkelstein, 2003, 23).
A lengthier quotation of 40 or more words should appear (without
quotation marks) apart form the surrounding text, in block format, with
each line indented five spaces from the left margin.
o Example:
Like its computer industry rival, Apple was feverishly working on a
portable, hand-held computer. Unlike its rivals, however, the company
initially decided not to take on this challenge from within. So, in July
1990, Apple Computer gave birth to a company called General Magic,
put $10 million in its bonnet, and sent it on its way (Finkelstein, 2003,
23).
Examples of citing within your text:
In Collins (2000), he states, “Good is the enemy of the great” (1).
In his book Good to Great, Collins declares that “good is the enemy of the
great” (2000, 1).
3