Boxoffice - Feb. 17, 2014

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Selling SecLt5 Ameiican Legion Night as "69th" Debuts in Albany Albany—An extended and diversified campaign for "The Fighting 69th" paid dividends in smash business at Warner's Strand. Exploitation, arranged by District Manager Charles A. Smakwitz, Publicity Director J. E. Curley and House Manager Andrew Roy, started while Jimmy Cagney and Pat O'Brien were heading to New York for the opening at the Strand there. It reached a peak in a local 'Wednesday premiere designated American Legion night. For this, the Warner management had as guests Lieut. Gov. Charles Poletti, Atty. Gen. John J. Bennett, a former state commander of the Legion, and ranking officers of National Guard and adjutant general's office. They broadcast from the lobby, over WABY. Legion officials, in Albany for an annual dinner and meeting, also attended. The crack Fort Cralo Legion band from Rensselaer paraded through one of the main streets to the theatre and gave a concert in the lobby as well as in the auditorium. Patronage at subsequent performances was particularly good, the week's gross being one of the best the Strand hung up in recent months. A preview for representatives of all veterans' organizations was held in the Warner Theatres zone office. Legion Corps Parades for Film in Louisville Louisville—The management of the Mary Anderson brought the local American Legion drum and bugle corps out in full dress here for the opening of "The Fighting 69th." The outfit paraded in front of the theatre and then rendered some patriotic numbers from the stage. Special School Matinee Held for "Hunchback" Henderson, Ky.—A special Tuesday matinee for the county consolidated schools in the surrounding towns was promoted by Manager Leon Pickle of the Kentucky for "Hunchback of Notre Dame." The show was held the third day of the attraction, starting at noon, the usual opening time being at 1:45. In advance of the showing Pickle wrote various English and literature teachers advising them the show would be held only in the event the attendance warranted it. Also 100 Photoplay Guides were mailed to the teachers in order to acquaint them with the film. Many expressed their appreciation on receiving the booklets and asked to be sent literature on other outstanding attractions, offering to cooperate on other early matinees. Pickie believes the goodwill between teachers and students was worth as much as the increase of business. Blond ContestmMmMMMMmMMmm:KMM:tMMMMmL*lM.VmTtn When "Blondie Brings Up Baby" was set into the United Artists in Los Angeles, Dave Martin, manager, and Earl Jones, his assistant, held a male blond popularity contest. The doorman. Bill Crowell, won in a walk when the public reached the boiling point. Even the cops on the beat voted, per the above. Paramount Air Selling Program Under Way New York—The program of advance air exploitation set up by Robert M. Gillham, director of Paramount advertising and pub- pOCKET BOOK, INC., publishers of popular priced paper editions, has arranged with Warner to publish a special edition of Paul DeKruif's "Microbe Hunters" under the title of "Dr. Ehrlich's Magic Bullet." With snow on the ground and the temperature 18 above, Manager Jack W. Fretwell, manager of the State, Harrisonburg, Va., hired a man in white linen suit and straw hat for a special street stunt in his campaign on "Ninotchka." The man carried a sign with the following copy: "Don't laugh at me, wait till you see Garbo in 'Ninotchka.' For "The Cat and the Canary," Manager Phil Manis of the Model, Philadelphia, almost scared people into the theatre. He had a replica of a coffin built which was placed in the lobby a week in advance, and the day the picture opened, the coffin was moved to the front of the house. Manager F. Kenny of the Cosmo, Chicago, has started the "Shadow Club" in conjunction with the showing of the serial. A file of 500 children is kept on hand and checked for regular attendance. A box of Cracker Jack is given to the children if they attend five consecutive serials licity, for pictures on the spring schedule is in full swing. and each week names of ten members are The air selling began when Ronald Colman and Ida Lupino appeared on a na- drawn on the stage and axcarded passes. tional broadcast of the Good News program as a plug for "Tlie Light That Failed." Charles Laughton and Elsa Lanchester appeared on the Lux program Monday in scenes from "Sidewalks of London." Jackie Cooper and Betty Field, co-stars in "Seventeen," appeared on the Vox Pop program Thursday. Betty Field appears again Sunday on the Pursuit of Happiness show. Bing Crosby will start introduction on February 22 of songs from "Road to Singapore," in which he appears with Bob Hope and Dorothy Lamour. Two broadcasts on this film will follow, one by Crosby on March 15 and the other on the Bob Hope show March 19. Other films to be accorded the air selling treatment: "Dr. Cyclops," "The Biscuit Eater," "Typhoon," "Palms of Paradise," "Buck Benny Rides Again," "Those Were the Days" (formerly titled "At Good Old Siwash"), and "Untamed." Admits Promoted Students Free Houston—The River Oaks, neighborhood house operated by Interstate here, is offering free admissions to local high and grade school students promoted during the present term. Students merely present report cards at the boxoffice. Offer is good for one week. Lou Schaefer of the Paramount in New Haven distributed 20,000 heralds house to house on planted "Geronimo," 300 onesheets, broadcast on and WELL WBRY and gave the schools 300 study guides. • Pictures taken of passersby were used by Loew-Poli Hartford houses to sell "Little Old New York." The pictures were mounted on a board in front of the house. Each person who identified himself received a guest ticket to the show. • In Victoria, B. C, the Capitol arranged a special lobby display of two nine-foot high silhouette figures of "The Thin Man" and 14 window displays ranging from tieups on men's and ladies' clothing to a special display in the pet shop windows featuring wire-haired terriers. During the showing of "Another Thin Man" the silhouette figures were placed outside the theatre. Nautical Display New Haven—Charlie Gaudino, student assistant at the Loew-Poli, concocted a lobby display of antique boats, wheels, anchors, bells, etc., for "Little Old New York." BOXOmCE : : February 17. 1940
"WIND" SCORES SURGING SUMS ACROSS NATION BOSTON Fenway—toronimo! (Para): Nieht of Nights (Para) Memorial—Green Hell (Univ) ; CharUe Mc- Carthy, Detective (Unlv) Metropolitan—FiBhtinp 69th (FN); High School (20th-Fox). 2nd wk Orphcum—Gone With the Wind (M-G-M), 7th Paramount—Same as Fenway State—Shop Around the Corner (M-G-M); Congo Malsle (M-G-M) CHICAGO Apollo—Slightly Honornble (UA) Chicago—The Fighting 69th (FN), 2nd wk.. moved to Roosevelt for 3rd loop wk., plus stage show Garrlck—The Earl of Chlcaeo (M-G-M), held 2nd Oriental—Gone With the Wind (M-G-M), held 3rd wk Palace—My Little Chickadee (Unlv). held 2nd wk Roosevelt-Invisible Stripes (WB) State-Lake—Blondle Brings Vp Baby (Col), United Artists—Judge Hardy and Son (M-G-M) 2nd wk World-Playhouse—The Mad Empress (FN).. CINCINNATI Albee—Remember the Night (Para) Capitol—Gone With the Wind (M-G-M), 7th wk., held Keith's—His Girl Friday (Col), 2nd wk Lyric—Geronlmo! (Para) Palace—I Take This Woman (M-G-M), held... Shubert—Congo Maisie (M-G-M), plus stage AVERAGE IS 100% Top Hits of the Week CLEVELAND Allen—His Girl Friday (Col). 2nd wk Hippodrome—The Fighting 69th (FN) Palace— Brother Rat and a Baby (WB). Stage: Johnny (Scat) Davis, Beverly Roberts and 2nd wk 700 DALLAS Capitol—British IntelUgence (WB), 1st half... 80 Capitol—Mexican Spitfh-e (RKO), 2nd half... 85 Majestic—Destry Rides Again (Univ) 125 Melba—Gone With the Wind (M-G-M) 800 Palace—Four Wives (FN) 100 Rlalto—Earl of Chicago (M-G-M). 1st half 125 RIalto—Henry Goes Arizona (M-G-M), 2nd half. 110 DENVER Aladdin— Girl Friday (Col) at the Denver Broadway—Destry Rides Again (Univ), after a wk. at each the Denver, Aladdin and Rialto Denham—Remember the Night (Para). 3 days following a wk., and The Light That Failed (Para). 4 days to start run Denver—The Fighting 69th (FN) Orpheum—Gone With the Wind (M-(S-M), 2nd wk Paramount—The Amazing Mr, Williams (Col); Oh, Johnny. How You Can Love (Univ) Rlalto—The Fatal Hour (M-G-M): Gentleman From Arizona (Mono) DETROIT Adams—The Blue Bird (2ath-Fox), roadshow.. Cinema—Ecstasy Fox—The Hunchback of Notre (RKO). Mlchlga the Night (Par (UA) Raffles Palms-State—The Fighting 69th (FN), aftei 1 wk. at the Michigan; Death of a Champloi (Para) United Artists—Gone With the Wind (M-G-M) roadshow, 2nd wk Wilson—Same as United Artists INDIANAPOLIS -Days of Jesse James (Rep) Fatal (Mono Apollo—The Fighting 69th (FN); Man Who WoDldn't Talk (20th-Fox). movcover from Indiana Circle—The Invisible Man Returns (Unlv); Charlie McCarthy, Detective (Unlv) Indiana—The Light That Failed (Para); Oh, Johnny, How You Can I^ve (Univ) Loew's—Gone With the Wind (M-G-M), 2nd KANSAS CITY plu Esquire—Little Old New York (20th-Fox), Midland—Gone With the Wind (M-G-M), and wk held.
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Boxoffice - Feb. 17, 2014

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