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apparelindia - Apparel Export Promotion Council

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Country<br />

Focus<br />

Major Suppliers to Switzerland for RMG<br />

Switzerland’s imported worth of US$ 5696.3<br />

million RMG which is 16.1% higher than<br />

previous year. It is amongst one of the few<br />

market places where China is not topping the<br />

list. Germany is enjoying the leading supplier<br />

status to Switzerland for over the years.<br />

Germany is source of 1/3rd of Switzerland’s<br />

import. China is also amongst the list of<br />

major supplier & at the 3rd place with 12.4%<br />

share. India’s story in the Swiss market is<br />

quite interesting as they at the 6th position<br />

but having only 2.7% import share. However<br />

Bangladesh is making their significant marks<br />

in the Swiss market with well above 40%<br />

growth in 2011 compared to previous year,<br />

enjoying 3.4% import share.<br />

*Source: World Bank 2012<br />

From the above table it is evident that Swiss<br />

market in highly dominated by European<br />

nations. Almost 3/4th Swiss import covered by<br />

the European nations. It can be analyzed from<br />

the below graphical representation.<br />

Figure 04<br />

% Share of major supplier in Switzerland's<br />

Germany Italy China France<br />

Import<br />

2011<br />

2010<br />

2009<br />

2005<br />

2.4% 2.2%<br />

33.7% 15.6% 12.4% 7.8% 3.4% 1.8% 15.7%<br />

2.7% 2.3%<br />

2.3% 2.4%<br />

34.5% 16.3% 11.6% 8.2% 2.8% 2.3% 14.5%<br />

2.6% 2.5%<br />

2.2% 2.4%<br />

33.1% 19.7% 11.1% 8.4% 2.4% 2.3% 13.6%<br />

2.4% 2.4%<br />

2.8% 2.6%<br />

29.9% 23.5% 10.4% 8.4% 1.5% 2.2% 14.3%<br />

2.4% 2.0%<br />

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%<br />

It is evident that Germany is enjoying the market leader<br />

status & way ahead from their next competitor Italy though<br />

other countries have achieved excellent growth from 2005 to<br />

2011 but it can be easily drawn out as there is no immediate<br />

competition for Germany but China & Bangladesh are<br />

making significant growth & in years to come these<br />

nations would certainly challenge Germany dominance<br />

in the Swiss market. India should take lot of inspiration<br />

from Bangladesh, as it has grown manifold in the Swiss<br />

market in the last few years. It is advisable that Indian<br />

exporters should concentrate more & more on the products<br />

recommended in this report.<br />

APPAREL INDIA<br />

35

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