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Music Tieups Exploit<br />
'My Dream Is Yours'<br />
Reg Streeter. relief manager of the Fi-esno<br />
I<br />
Calif. Theatre, developed numerous music<br />
I<br />
tieups in behalf of "My Dream Is Yours."<br />
Two hundred jukeboxes thi-oughout the city<br />
carried announcement cards inviting ths<br />
public to play Doris Day's recordings from<br />
the film. This stunt was set up two weeks<br />
pr or to opening.<br />
Thirteen record shops in Fresno were lined<br />
up for window di.splays using records heard<br />
in the picture, scene stills and the theatre<br />
playdates. Disk jockeys were contacted for<br />
plugs on the song hits and tieups were made<br />
with radio stations KFRE. KMJ, KARM and<br />
KYNO. Fred White, KYNO disk jockey, interviewed<br />
Streeter, providing the picture with<br />
an excellent plug.<br />
Regular radio spots were utilized and the<br />
newspaper campaign was started a week in<br />
advance with teaser ads, graduating in size<br />
until opening day.<br />
Cleveland Educators Give 'Hamlet'<br />
Strong School and Library Support<br />
strong support from educational services<br />
was enlisted by Vaughn O'Neill, manager of<br />
the Ohio, Cleveland, to attract extra patronage<br />
for the roadshow engagement of "Hamlet."<br />
In each of the public library branches in<br />
the city, a set of 12 stills was displayed with<br />
mention of theatre playdates. Special displays<br />
also were placed in 14 libraries in high<br />
schools located in the metropolitan area.<br />
O'Neill contacted the head of the board of<br />
education and made arrangements for student<br />
tickets to be placed on sale in schools<br />
and eight colleges. Educators and editors<br />
of college and high school publications attended<br />
an advance screening at the Ohio<br />
with excellent reviews resulting.<br />
Nuns, who normally are not permitted to<br />
attend public performances, were invited to<br />
a rehearsal performance. As a result of this<br />
foresight, attendance at the theatre during<br />
"Hamlet" was a must for all students in<br />
Catholic schools and colleges.<br />
In suburban high schools, entire classes<br />
were sold blocks of theatre tickets for matinee<br />
shows. During the northeastern Ohio<br />
teachers convention in Cleveland. O'Neill<br />
addressed the drama group and Englsh<br />
group presenting 700 teachers with a Time<br />
magazine reprint of the "Hamlet" review and<br />
a copy of the study guide for classroom use.<br />
Many parties of classes w'ere arranged at this<br />
time.<br />
A mailing list of 8.500 was circularized with<br />
heralds and more than 150 organizations received<br />
letters informing them of benefit discounts<br />
offered during the run of the picture.<br />
M«M TllADK SHOWS MAY !»"•<br />
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M.G-M Re-Pre^en.s •THF WIZARD OF<br />
07" slarringJLDV GARLAND • FRANK<br />
LAHR<br />
MORGAN .RAV BOLGER • BERT<br />
JACK. HALEY • BMlic Burke • MarKar.i<br />
Play bv Noel<br />
Edgar Allan<br />
Lancley.<br />
Woolf<br />
Hamilton . Chark-y *-\"Pje';'" * ^"^ 'he<br />
Munchklns • Color by TECHNICOLOR<br />
A VICTOR FLEMING Produciion • Screen<br />
Florence Ryer*on and<br />
• From the Book by<br />
Frank Baum • Lyrics by E. V. Harburg<br />
Music by Harold Arlen •<br />
VICTOR FLEMING • Produced by<br />
MERVVN LeROY • A MelroGoldwyn-<br />
L.<br />
Directed by<br />
Mayer Masterpiece Reprint.<br />
CITY<br />
AUANV<br />
ATLANTA<br />
BOSTON<br />
BUFFALO<br />
CHARLOTTE<br />
CHICAGO<br />
CINCINNATI<br />
CLEVELAND<br />
DALLAS<br />
DENVER<br />
DES MOINES<br />
DETROIT<br />
INDIANAPOLIS<br />
KANSAS CITY<br />
IDS ANGELES<br />
MEMPHIS<br />
PLACE<br />
20th- Fox Screen Room<br />
20th-Fox Screen Room<br />
M-G-M Screen Room<br />
20th-Fox Screen Room<br />
20th-Fcx Screen Room<br />
H. C. Igel's Screen Room<br />
RKO Palace BIdg Sc. Rm.<br />
20th- Fox Screen Room<br />
20th-Fox Screen Room<br />
Paramount Screen Room<br />
20th-Fox Screen Room<br />
Max Blumenthal's Sc. Rm<br />
20th-Fox Screen Room<br />
20th-Fox Screen Room<br />
20th-Fox Screen Room<br />
20th-Fox Screen Room<br />
1 052 Broadway<br />
197 Walton St., N. VJ.<br />
46 Church Street<br />
290 Franklin Street<br />
308 S. Church Street<br />
1301 S. V\/abash Ave.<br />
16 East Sixth Street<br />
2219 Payne Ave.<br />
1803 Wood Street<br />
2100 Stout Street<br />
1300 High Street<br />
2310 Cass Avenue<br />
326 No. Illinois St.<br />
1720 Wyandotte St.<br />
2019 S. Vermont Ave.<br />
151 Vance Avenue<br />
5/19<br />
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2 P.M.<br />
2 P.M.<br />
2 P.M.<br />
2 P.M.<br />
1 :30 P.M.<br />
1 :30 P.M.<br />
8 P.M.<br />
1 P.M.<br />
2:30 P.M.<br />
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10 A.M.<br />
MILWAUKEE<br />
MINNEAPOLIS<br />
NEW HAVEN<br />
NEW ORLEANS<br />
NEW rORKN.J<br />
OKLAHOMA CITY<br />
OMAHA<br />
PHILADELPHIA<br />
PITTSBURGH<br />
PORTLAND<br />
ST. LOUIS<br />
SALT LAKE CITY<br />
SAN FRANCISCO<br />
SEATTLE<br />
WASHINGTON<br />
Warner Screen Room<br />
20th- Fox Screen Room<br />
20th-Fox Screen Room<br />
20th-Fox Screen Room<br />
M-G-M Screen Room<br />
20th- Fox Screen Room<br />
20th-Fox Screen Room<br />
M-G-M Screen Room<br />
M-G-M Screen Room<br />
B. F. Shearer Screen Rm.<br />
S'Renco Art Theatre<br />
20th- Fox Screen Room<br />
20th-Fox Screen Room<br />
Jewel Box Preview Thea.<br />
20th- Fox Screen Room<br />
212 W. Wisconsin Ave.<br />
1015 Currie Avenue<br />
40 Whiting Street<br />
200 S. Liberty St.<br />
630 Ninth Avenue<br />
10 North Lee Street<br />
1502 Davenport St.<br />
1233 Summer Street<br />
1623 Blvd. of Allies<br />
1947 N. W. Kearney St.<br />
3143 Olive Street<br />
216 E. First St.. So<br />
245 Hyde Street<br />
2318 Second Ave.<br />
932 New Jersey, N. W.<br />
5/19
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