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1 "FRANCIS is one of the most delightful comedies I've ever seen. Only two actors could've played the part . . . Francis and Jack Benny ...and I'm glad the one with the talent got the part." FRED ALLEN Radio and screen star 'Don't miss FRANCIS! It has more laughs than a dozen ordinary comedies." EVE ARDEN CBS and screen star 'FRANCIS is a riotous picture. I was in happy hysterics all the way through." LUCILLE BALL CBS and scratn tiar 'We have never gotten more laughs out of a movie either collectively or separately and we have laughed a lot in our time." EDGAR BERGEN & CHARLIE McCarthy "For the first time in my life I agree with Fred Allen . . . FRANCIS is a hysterically funny pic- JACK BENNY CBS star laughter is our business so take it from us . . . FRANCIS is a comedy that's really funny." BURNS and ALLEN CSS sfars 'FRANCIS will probably set a laugh record. I haven't laughed so much in years." JOAN DAVIS CBS and screen star 'FRANCIS is the funniest character I've seen on the screen." JIMMY DURANTE NBC star 'FRANCIS, the talking mule, reminds me a lot of blind dates I've had, except he's a little better looking and a lot more entertaining." ETHEL MERMAN Broadway star 'FRANCIS is I one picture recommend most highly. Mules will love it. (And people, too.)" GROUCHO MARX CSS and screen star
OMEDY EXPERTS WAN/MOUS N LAUGHING THE PRAISES OFfrancf8 'FRANCIS is so funny he is giving the comedians something to worry about—lucky for me he can't dance — or can he?" RAY BOLGER Musr'co/ Comedy tta- 'FRANCIS, the talking donkey, is full of laughs. This is one donkey even the Republicans will enjoy seeing." BOBBY CLARK A
Page 1 and 2: TOTAL NET PAID CIRCULATION EXCEEDS
Page 3 and 4: REMEMBER FHIS PROPHECY! Ne predict
Page 5 and 6: FEBRUARY 13 ALBANY Worner Screening
Page 7 and 8: J-kt lUnlu ei lluyylclloH, lylclu.x
Page 9 and 10: - Co.; — for communities disrupte
Page 11 and 12: Goldwyn Is No Final Authority: Pina
Page 13 and 14: 2iid Ill PRIZE $350 3rd PRIZES? or
Page 15 and 16: . CRITIC IN P. R. JOB CHICAGO—Sam
Page 17 and 18: 12 O'CLOCK HIGH was not eligible as
Page 19 and 20: Olii^* I H^^^^^^Si J SETS Iff Quits
Page 21 and 22: INTINUES WITH POWERFUL NEWSPAPER SU
Page 23 and 24: U Loss Is Decreased For '49 Fiscal
Page 25 and 26: 14,320 theatres have played M-G-M's
Page 27 and 28: Don't Try to Outsmart Your Patrons
Page 30 and 31: FEBRUARY TIES JANUARY LINEUP WITH 3
Page 32 and 33: BROTHERHOOD WEEK—Februory 19-26,
Page 34 and 35: HEW SCREENING DATES! RKO RADIO PICT
Page 38 and 39: . . Gene . . The . . . With ^ By .
Page 40 and 41: LL lillliiPillilPB""'''''^^ FOR THE
Page 42 and 43: IP FOR THE LOVE OF MIKi 1^'^ A GREA
Page 44: Studio Technicians Put 'Woman Hidin
Page 47 and 48: 1 wi EVER W/»»! ^ k^ Remember The
Page 49 and 50: -} bJ i*"- / !* P o o Come to one o
Page 51 and 52: ' ducers . . . Associations . . . L
Page 53 and 54: ik Experts Exchange Ideas on Showma
Page 55 and 56: — i\oZ BvbrySize Orivb'In PLASTIC
Page 57 and 58: : February TOA Group to Meet On COM
Page 59 and 60: : February More PCA Latitude, Says
Page 61 and 62: . . . Several . . James . . The . .
Page 63 and 64: IL. . . Mrs. . . The . . The . . Fr
Page 65 and 66: NEWS AND VIEWS THE PRODUCTION CENTE
Page 67 and 68: — Studios Join Campaign For U,S,
Page 69 and 70: — V, 4â^ âite/L Gleaninx^ of DR
Page 71 and 72: . . Western : February . . Harry .
Page 73 and 74: ii I Tell Ciiy, Ind., House Gets Fa
Page 75 and 76: : February . . . Opal . . . Jane .
Page 77 and 78: ing of his "My Foolish Heart" , , .
Page 79 and 80: . . Gordon . . Plans . . Raising ST
Page 81 and 82: : February Showmanship Beats Zero i
Page 83 and 84: — 'Battleground' at 200 Leads Kan
Page 85 and 86: Video Projeclion Unil At Mediapolis
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Kansas City All -Industry Associati
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Fight Is Threatened Over Uniontown
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. . . . Clark at . . Wellsburg . .
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. . Guy . . The . , New . . . . Two
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SPRINGFIELD ILfidwest premiere of E
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.^ Poll-All : February Iwo Jima' Hi
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' sells . I Cash In Advance FOR YOU
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Man^SCOnES AGAIN! ENGINEERED AND DE
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: February . . Vernon J. L. Shanaha
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Theatre Bids Asked By Foster & Son
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. . After . . An " . . Film Advisor
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: February . . The . . . . . "The .
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: February . . . . Judy Georgia The
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: February : Drive-In Ads Continue
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. . "Battleground" : February . . J
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. . . Ditto . . Mrs. : February . .
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atre in Jacksonville, showed me the
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John J. Chisholm Heads New Producer
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. . . Some : February . . Theatre .
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^^peration FEBRUARY A. 1950
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: February I I I Utility lamp; | I
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: February SELLING COMPARE AND YOU'
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FEBRUARY 4, 1950 Vol. XVII No. 2 o
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stalling the first such playground
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: February 1 UNWRAPPING A DRIVE-IN
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! SPEAKERS defy woist weather! Peak
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maid in attendance in the ladies' l
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; February (fuCUicC /4â6Hi^ I pane
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WatsonviUe Super Station Added To D
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prising managers have found this lo
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: February — New England Sees Dri
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ANY DEALER IN THE COUNTRY. ST. LOUI
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: February by HAVILAND F. REVES eMM
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SALES OF ICE CREAM NOVELTIES & POPS
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parent volume can be prepared from
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: February — \ \ 2^snt Let "'Name
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COST STUDIES PROVE THE ECONOMY OF P
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PROVIDENCE PIONEER BUILDS W
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MEXICO CITY, MEXICO At the right, o
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A point of great interest in the Al
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NEW FOR 1950 the NEW Jam-packed wit
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: February VlMae£oovs32e^^ 5i>Vl o
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unning wear and in operating costs.
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. NEW ! sN^' SUCCESSFUL ERVICE EARS
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. ' For MORE INFORMATION on any Pro
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Strand Theatre, AVit' York City Tel
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J Your Doorman Must Be A Hali-Minut
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: February Added Service Helps 'Sei
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: Februarj- EQUIPMENT Sr DEVELOPMEN
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— -^^~^ PRECISION MADE m^- PROJEC
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GOLDE TICKET DISPENSER .^ FAST ...
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about people/ """ PRODUCT Barle Van
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i Thomas B. Hunger- FORD of Chicago
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EXHIBITOR HAS HIS SAY — ABOUT PIC
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Exhibitor Has His Say (Continued fr
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t+ Very Good; + Good: * Fair nr;
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I FEATURE CHART May 7 May 14 May 21
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FEATURE CHART CHECK RUNNING TIME WI
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' I L8.6 . SHORTS CHART Short subje
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— SHORTS REVIEWS Opinions on tlie
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. . Temperatures FEATURE REVIEWS St
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'^ ^smi New Futura Lens Mount New S
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