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— . . Jack . . Harry DETROIT "HOW TO CONSTRUCT AND EQUIP A DRIVE-IN THEATRE" 166- write for literature on DRIVE-IN THEATRE EQUIPMENT including • MotSograph double shutter projectors • High intensity are lamps • Anti-reflection coated lenses • Motor generator sets • Rectifiers • 150-250 and S00 watt sound reproducing systems •" ln-car speakers ^ • Junction boxes • Projection room accessories 8 B fl P i\) RINGOLD THEATRE EQUIPMENT CO. 106 Michigan St. N. W. GRAND RAPIDS 2. MICH. ^ L
. colored . . Carl versity of Detroit tennis team through a busy season, his third in the post . . . Mel E. Donlon, formerly of the Westown, who raises cocker spaniels, presented a partipup to his granddaughter. John Campbell, who recently replaced Gerald Spence as assistant at the Cinema, is making a careful study of exploitation procedure . . . Grant Hawkins, manager of the Irving, who suffered a heart attack a year ago, is getting along fine with his assignment in Detroit's most remote northwestern house . . . J. R. Davison of the Irving had 13 additions to his family last week—Great Dane puppies . . . Tom Preseau is now assistant at the Redford. Wilfred Durnell, manager of the Redford, is doing a nice job of greeting his customers, as well as keeping tab on maintenance problems . . . Walter Janes, 20 years a projectionist at the Redford, likes to take his Sunday nights off, and Curtis E. Weiser, who usually is at the Calvin in Dearborn, comes in to sub . C. Ransdell of the Redford, recently back from Florida, decided he can freeze just as well right at home . . . Late report says the Arcade has been taken over by the Oppenheim interests from Jack Susami . . . Sol Krim, who owns the Lasky, now operated by Florian Manteuffel, is dickering to lease the house to Saul Korman. Lee Goldsmith of Universal arranged with his barber for a hairdo to tie in with the promotion of "Comanche Territory" . . . Irene Nolan, Universal cashier, has a new car . . . Walt Goryl of RKO reported the big bowling banquet will be May 15 . . . Mr. and Mrs. Arthur Koskie of Butterfield headed toward New York for a week's vacation. John Martin has been moved from the Oakman to manage the Warren, replacing Arthur F. Brock, who resigned. Richard Wren moved from the Fenkell to the Oakman and Leonard Wisper manages the Fenkell temporarily until John Crissman. former assistant manager, is able to take over. Paul Morphew is the new chief at the Tower, replacing Clarence Harrison and completing W&W shifts. Mitchell Victor of the little Astor has the fanciest canopy in town for a candy booth. It used to be over the boxoffice . . . LeRoy "Van Petten of the Abington likes to stay in town, but manages to get home to Lincoln Park about once a week . . . Chuck Stanley has the weekly amateur show at the Abington .. . Harry Braiker, who has been in poor health at the Booker T, has left for a sojourn in Florida to convalesce. Ben Singer, manager of the Alvin, is the •leading spirit of a science-fiction club . . . Harry Berns of the National is back from a Chicago trip . . . W. J. "Pop" Stolz is the man to see about Poppy day for Theatrical Post friends. The Post had its regular meet- Jig Tuesday midnight . . . Jack Ferentz, 3uddy Fields and George Clancy of the Post •vere all elected to offices in the musicians mion. Roger Valiquette has returned to the Fine Arts as manager, replacing Mr. and Mrs. Tony Wajdziak. Mrs. Wajdziak is the forner Vera Allen, sister of Wade Allen, owner toyal A. to Oppenheim has closed Arizona the . . . Arcade or redecorating . . . Michael De Martino •f Movicon has a new picture on the mail ervice just about ready for release. Crazy Auction Giveaway Started by Al Broder DETROIT—A new giveaway idea is being packaged for theatres by Al Broder, manager of the Seville, after several weeks' tryout in his own house. Billed as Crazy Auction, the plan uses a 45-minute giveaway period for one scheduled night each week, with ten prizes, ranging by dollar intervals from $1 to $10, for assorted specified oddities, such as a shoehorn, or a pair of white sox. If two or more come up with the same item, they play darts on the stage and the winner gets the cash, while the others get passes as consolation prizes. Grand jackpot prize of $100 is provided, increasing by $10 each week until awarded for the picture of a specified star. Idea encourages patrons to read the fan papers and preserve the stars' pictures. Result has been to increase sates of fan papers and dart games in stores throughout the area. The Seville, although a small subsequent run, has been drawing from up to ten miles away. Customers come back with a whole suitcase full of junk in the hope of winning a prize. Al Broder is packaging the idea for theatre use. complete with trailer, handbills, lobby posters, dart games, and selection of prizewinning objects and the star for the grand jackpot prize each week. He also is dickering with radio interests to put the show on the air, originating on a theatre stage here, but with increased prizes and the entire event sponsored by a commercial firm, which would furnish the prizes. Result would increase the boxoffice power of the Crazy Auction without added cost to the exhibitor. New Drive-In Opened WELLSTON, OHIO — The new 400-car Town and Country Drive-In, only one in Jackson and Vinton counties, opened May 4 at Coalton near here. Are you following through on your tax repeal drive, by keeping your patrons informed of progress in the campaign? Ated QfU&hf Your Heywood - Wakefield Seating Representative. Century Theatre Bldg. 6S19 14th St.. Detroit 8. Mich. Phone: TYIer 3-5629 SE RV ICE-QU ALIT Y.-P RICE COLD CHIPS Potato Chips Exclusively for the Theatre Trade. VETERAN FOOD PRODUCTS, INC. 6439 Mt. Elliott Ave. Detroit 11. Mich. Phone WAlnut 1-5516 THEATRE 2 COLOR PROGRAMS ONE DAY SERVICE THEATRICAL ADV. CO. "SERVING EXHIBITORS FOR 33 YEARS" 2310 CASS WO. 1-2158. DETROIT. 1, MICH DELUXE THEATRE EQUIPMENT * BRENKERT PROJECTORS * RCA SOUND SYSTEMS *RCA RECTIFIERS *RCA SOUND SCREENS * BRENKERT LAMPS * INTERNATIONAL CHAIRS * MOHAWK CARPET * HORSTMAN MARQUEES *ADLER LETTERS * CENTURY GENERATORS *KOLDRINK BARS *STAR POPCORN MACHINES * NEUMADE PRODUCTS *COINOMETER CHANGERS * STAGE EQUIPMENT DRIVE-IN THEATRES OUR SPECIALTY ERNIE FORBES THEATRE SUPPLY Film Bldg., Detroit 1, Mich. Days Nights WO 1-1122 VE 7-1227 WO 1-1123 FLOWERS for Every Occasion LORENZEN'S DETROIT'S THEATRICAL FLORIST TOwnsend 8-6232 164S7 Woodward Ave., Detroit 3, Mich. ,EXPERT= Upholstering, Repairing, Rearranging c* Installing THEATRE SEATS Over 25 years experience Immediate service anywhere DONOHUE SEATING SERVICE 7119 Webb Ave. Detroit 4. Mich. Phone Webster 3-5424 OXOFFICE :: May 13, 1950 89
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TOTAL NET PAID CIRCULATION EXCEEDS
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W G Ms GOT EM t J (\< ^ -'^%&H :>v
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1 ' SIX 20 x 60 PANELS FOR LOBBY DO
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' : 163 — — E NATIONAL FILM WEE
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— > DRAFTING COMPO'S ORGANIZATION
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T>„->» £>„!„»- IT^f.'l W.
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shall at the request of the secreta
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CLIFTON JEANNE MYRNA WEBB • CRAIN
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co^!£ ^S 19 Abram F. Myers (L) del
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, Herbert id rT^ Br*^ * i -V^ HOCK
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: TELEVISION SETS WILL BE LOANED TO
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GREATEST VARIETY TOP PRESS Score to
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A FACT THAT'S RIGHT IN THE DICTIONA
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Exhibitors Can Win Bond Drive Award
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Use (he NSS Make every Blue Ribbon
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. . Set — .— ^%
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. — community recreation areas sh
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 37 and 38: : i obvious ;> Public Offered $100
Page 39 and 40: . Travel Agency Tieups Help Bally '
Page 41 and 42: " ) Wilcoxon Appearance Rates Edito
Page 43 and 44: Fox, Loew's, Warners Granted Splitu
Page 45 and 46: Two Famous JSvn Lamps moot all Driv
Page 47 and 48: mm -J,nnouncin 9 SHOWMANSHIP YEAR
Page 49 and 50: , of [ the ! the . . Dorothy . . Gi
Page 51 and 52: — New York Film Unit To Produce F
Page 53 and 54: — N. Y. Theatres Have 21,692 Empl
Page 55 and 56: ; dio 1 : requested NEWS AND VIEWS
Page 57 and 58: ' ESTERN Two Famous Iwn Lamps' meet
Page 59 and 60: — Academy Screening 1941 Award Wi
Page 61 and 62: — is building a big following her
Page 63 and 64: Cliff at Wray , Colo. To Open on Ma
Page 65 and 66: . . Cy DENVER f-*eorge A. Smith, we
Page 67 and 68: —— — — St. Louis MPTO Board
Page 69 and 70: Two Famous Kvn lamps jMrnrnk meet a
Page 71 and 72: Drive-in at Muncie Is Started by Y&
Page 73 and 74: : May — MILWAUKEE Ceveral members
Page 75 and 76: ' SULLIVAN AGAIN CHOSEN HEAD OF KAN
Page 77 and 78: Two Famous Two Lamps mot all Drive-
Page 79 and 80: : amount , sleet Much thunbs down o
Page 81 and 82: : Trv films division, arrived here,
Page 83 and 84: Abington at Detroit Seeks Earlier F
Page 85 and 86: : 9mm Two Famous Kvn Lamps* moot al
Page 87: • tures, Earlier the Plain Dealer
Page 91 and 92: . . Joe Third Man' Remains Clevelan
Page 93 and 94: . Blatt . . John ager, for July 16-
Page 95 and 96: , NEW ; oor Theatre Construction: D
Page 97 and 98: I Ir, Famous Kvn Lamps mMm^, meet a
Page 99 and 100: Boston Mayor Checks Drive-In Ban Le
Page 101 and 102: Showmen Will Assist Legion Talent H
Page 103 and 104: ; A • He Henry Reeve Speaks ^ij^K
Page 105 and 106: Fan.ou.UA lamps meet all Drive-In r
Page 107 and 108: i Tom Ireland Is Named To Smith Cir
Page 109 and 110: : — SAN ANTONIO Several persons w
Page 111 and 112: " " Lloyd Binford Declines Comment
Page 113 and 114: Two FamousMA lamps meet all Drive-l
Page 115 and 116: Regular Models Withstand Winds of 1
Page 117 and 118: ' will ATLANTA Visitors on Filmrow
Page 119 and 120: ; country . . Roy Drive-In at Leesb
Page 121 and 122: Ridgell hopes to have the 250-car s
Page 123 and 124: FPC Boasts Seven 30-Year Officials
Page 125 and 126: Fifth Week Holdovers At 5 Toronto H
Page 127 and 128: . . , 1 BOXOFFIGE BAROMETER • EXH
Page 129 and 130: was the second best war picture to
Page 131 and 132: Alphabetical Picture Guide Index an
Page 133 and 134: 44 Very Good- + Good; =*= Fodn —
Page 135 and 136: RKO RADIO CHECK RUNNING TIME WITH L
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T?OYOFFT(7F Knnliinr.nida Mav 13. 1
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FEATURE REVIEWS Story Synopsis; Adl
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FEATURE REVIEWS Story Synopsis; Adl
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ONLY ONCE IN A GREAT, GREAT WHILE T
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