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32 It’s not easy being green | Section V<br />

Section V. It’s not easy being green<br />

Almost everyone interviewed for this study noted that<br />

sustainability — in particular its environmental aspects —<br />

was a rapidly growing concern for procurement. Paul<br />

Snow, Vice President, Procurement, High Liner Foods,<br />

notes that “two years ago sustainability wasn’t on the top<br />

of our radar list. It is much more important today.”<br />

Not only are consumers expecting it, a seafood company obviously must ensure a<br />

sustainable supply of its products. Dominique Gardy, Chief Procurement Officer<br />

Shell International, adds that such considerations are “critical, especially in certain<br />

parts of the world.”<br />

Our survey shows that<br />

sustainability is starting to<br />

have an impact:<br />

• 43 percent of organizations have started,<br />

or are working on, introducing social,<br />

ethical, and human rights considerations<br />

into procurement decisions. Another 28<br />

percent are considering doing so.<br />

• 33 percent have begun, or are in the<br />

processes of starting to, reduce the<br />

environmental impact of products by<br />

working with suppliers. In this case,<br />

a further 31 percent are considering<br />

doing so.<br />

• 42 percent regularly evaluate suppliers<br />

on environmental and human rights<br />

performance.<br />

The broader impact of such change in<br />

practice is less clear. When presented<br />

with a list of ten supplier attributes,<br />

those surveyed considered —<br />

predictably and understandably —<br />

quality, price, and reliability as by far<br />

the most important. The environmental<br />

and social records of suppliers,<br />

however, figured last, with just under a<br />

third of companies considering them<br />

more than moderately important, as<br />

against 93 percent, 88 percent, and 82<br />

percent for the three leading issues.<br />

One reason for the low import given to<br />

environmental and social concerns may<br />

be that some procurement functions<br />

use certain sustainability criteria as<br />

initial filters rather than giving them a<br />

significant weight in supplier<br />

scorecards. Basil Byrne, Director of<br />

Procurement Services, Asia­Pacific for<br />

Nokia Siemens Networks, “before we<br />

engage any supplier, we put them<br />

through a detailed assessment<br />

process, including asking a wide range<br />

of questions about all aspects of their<br />

business, site visits and assessments<br />

or interviews. We’re quite confident<br />

that this process would show up any<br />

human rights issues. That would be a<br />

go­or­no­go hurdle for us.” Thus, in<br />

some cases sustainability criteria may<br />

not seem to factor into deciding the<br />

winner, even though they had already<br />

done so by defining the playing field.<br />

In not doing more here, procurement<br />

is missing a valuable chance to align<br />

itself with corporate strategy. There<br />

© 2008 KPMG International. KPMG International is a Swiss cooperative. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member<br />

firm has any authority to obligate or bind KPMG International or any other member firm vis­à­vis third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.

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