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Book Review Corner<br />

Beyond Time Management, Business with Purpose<br />

Author: Dr. Robert J. Wright<br />

Reviewed by: Tracy Hodge, Your Private Limousine<br />

At what point is it ever “enough?” Many people spend years<br />

pushing towards the “American Dream” of the ideal career,<br />

impressive salary and perfect family… all the while feeling<br />

empty inside. How can this be, after successfully reaching<br />

each pinnacle of achievement that was<br />

supposed to bring happiness?<br />

Dr. Wright provides an opportunity<br />

that includes a step-by-step worksheet<br />

to begin developing one’s life-purpose<br />

statement. This exercise includes<br />

listing all strengths and skills, whether<br />

developed or undeveloped, as well<br />

as exploring wounds and unfinished<br />

business that have influenced one’s<br />

life. Finishing all steps will help one to<br />

examine what is truly important and<br />

fulfilling. This completion may be suppressed while chasing<br />

other dreams. The exercises can pave the way to making<br />

decisions in line with one’s higher purpose.<br />

A common higher purpose applies to business, as well.<br />

When goals lack coherence and meaning, employees do<br />

not feel empowered to reach them nor understand their<br />

meaning. Instilling an overall company purpose allows each<br />

employee the satisfaction of being part of it and reaching<br />

his or her own purpose. It motivates and brings fulfillment<br />

rather than burnout.<br />

As my own purpose is becoming clearer, I find that my goals<br />

have more meaning than just the satisfaction of achieving<br />

them. All of my business and personal goals continue to<br />

bring me closer to my purpose. I believe it is evident to those<br />

around me!<br />

Love is the Killer App: How to Win Business and<br />

Influence Friends<br />

Author: Tim Sanders<br />

Reviewed by: Maura Dominguez, EPIC, A Kimpton Hotel<br />

The New Year has arrived and I hope to conquer many<br />

resolutions. One of them is the same every year: personal<br />

and professional growth. If this is also on your list, I highly<br />

recommend Love is The Killer App: How to Win Business and<br />

Influence Friends, by former Yahoo! executive Tim Sanders.<br />

Do not be fooled by the title! This is not a warm and fuzzy<br />

love story, nor a motivational self-help book, but a “how to”<br />

guide to increasing your overall value to colleagues, friends<br />

and everyone around you.<br />

Long gone are the days when<br />

customers did business with one<br />

company for many years because they<br />

didn’t have a choice. The Internet has<br />

revolutionized the way we do business<br />

and has opened up a myriad of options.<br />

Being a “lovecat” is the only way to stay<br />

ahead in today’s competitive business<br />

world—customers do business with<br />

people they like!<br />

By becoming a lovecat and sharing your<br />

“intangibles,” you will be much more valuable. The intangibles<br />

are your knowledge, network and compassion. Tim encourages<br />

people to read extensively, network intelligently, strategically<br />

grow their contact list and pay it forward. This last part is where<br />

“love” is critical; your knowledge and network mean nothing if<br />

you don’t share them with people who can benefit from these<br />

areas. This is key to making you a lovecat and, hopefully,<br />

irreplaceable in your business. Customers, colleagues and<br />

all others in your circle will consider you an invaluable asset<br />

due to your knowledge, network and compassion. They will be<br />

drawn to lovecats!<br />

“Purpose is the heart of the matter, the ‘why’ behind what<br />

we do. A clear life purpose gives meaning to all activities,”<br />

states Dr. Wright.<br />

www.mpicac.org news & views | winter 2011 7

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