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2012 TPSEA Annual Report - Serena Hotels

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Chairman’s Statement (continued)<br />

investment will spread investors’ risk<br />

and with the favourable projected<br />

performance of TPS (U), its acquisition<br />

is expected to improve <strong>TPSEA</strong>L’s<br />

consolidated profitability and earningsper-share<br />

affording current and future<br />

shareholders higher returns. It will be<br />

recalled that the acquisition was first<br />

announced and approved in principle<br />

by the shareholders of <strong>TPSEA</strong>L at the<br />

<strong>Annual</strong> General Meeting held on 24th<br />

May 2010. However, the acquisition<br />

is dependent on <strong>TPSEA</strong>L receiving<br />

regulatory approvals from the Nairobi<br />

Securities Exchange, Capital Markets<br />

Authority under the Capital Markets<br />

Act and final approval by <strong>TPSEA</strong>L<br />

shareholders which is planned to be<br />

obtained at an extra ordinary general<br />

meeting to be convered once the<br />

regulatory approvals are in hand.<br />

It is also noteworthy that during the<br />

year under review, <strong>Serena</strong> <strong>Hotels</strong> are<br />

proud to have been honoured with<br />

awards and accolades from: Wellness<br />

Champions Award by the APHIA11<br />

Coast Project – Gold Award; Best Levy<br />

Payer in the Accommodation Category,<br />

by the Kenya Tourism Awards 2011;<br />

Trip Advisor Rating; Eco-Tourism<br />

Enterprise 2011 by Eco tourism Kenya;<br />

World Travel Awards 2011; Conde Nast<br />

Traveler 2011 Choice Awards – Best<br />

Resorts in Africa; TASOTA (Tanzania<br />

Society of Travel Agents) Award for the<br />

Best Tourist Hotel/ Hotel Chain on the<br />

Safari Circuit; Rwanda Development<br />

Board Performance Awards – Winner in<br />

the Hospitality Category, Runners-up in<br />

the best investor of the year category<br />

and second place in the best customer<br />

service category; and COYA (Company<br />

of the Year Award) – Rwanda Chapter<br />

for the strong <strong>Serena</strong> brand, human<br />

resource and investment policies.<br />

The Group continued to implement<br />

ICT initiatives, appropriate Human<br />

Resources Management (HRM)<br />

practices and sound Corporate Social<br />

Responsibility (CSR) programs which<br />

complement its long-term business<br />

strategies, just as it continues to pursue<br />

new business opportunities in line with<br />

its diversification policy and strategy.<br />

Additional details on the ICT, HRM<br />

and CSR activities and initiatives are<br />

incorporated in the Statement from<br />

the Managing Director which has been<br />

included on Pages 14 to 16 of this<br />

<strong>Annual</strong> <strong>Report</strong>.<br />

With the expansion of the <strong>Serena</strong> Group<br />

from a portfolio of 4 properties in the<br />

1970s to a collection of 24 luxury hotels,<br />

resorts, camps and safari lodges in 2011,<br />

<strong>Serena</strong> are proud and grateful that we<br />

have been able to play a leading role in<br />

the economic growth and development<br />

of the 6 Countries in Africa in which we<br />

have presence. As market leaders, it is<br />

our expectation that as we work together<br />

with the Governments within the East<br />

African Region to generate economic<br />

growth, the respective Governments<br />

will continue to focus attention on<br />

efforts aimed at creating a buoyant<br />

tourism industry by providing the<br />

essential infrastructure whilst avoiding<br />

the pitfalls of undue haste, overdevelopment<br />

and speculation; security;<br />

and product initiatives that are needed<br />

to enable the sector offer competitive<br />

services and employment opportunities.<br />

The <strong>Serena</strong> Group believes that it is<br />

through the provision of an enabling<br />

business environment that we all can<br />

help realize the East African Region’s<br />

full tourism potential by making the<br />

most of its unique combination of rich<br />

bio-diversity and cultural assets and<br />

heritage.<br />

To conclude, on behalf of the Board, I<br />

would like to congratulate and thank the<br />

Company’s Management and Staff for<br />

their continued diligence and dedication<br />

without which the commendable results<br />

realized during 2011 would not have<br />

been achieved. I would also like to<br />

acknowledge, with appreciation, the<br />

invaluable support from my colleagues<br />

on the Board which has helped to steer<br />

the Group’s business activities and<br />

strategies successfully during year 2011.<br />

I wish to recognise, with gratitude, the<br />

vital support, confidence, loyalty and<br />

trust that we have continued to receive<br />

from our shareholders, customers<br />

and other stakeholders within the<br />

industry. Finally, I wish to thank the<br />

Governments within the East African<br />

Region for facilitating the growth of the<br />

tourism industry, and also the various<br />

regulatory authorities as well as the<br />

other stakeholders for their continued<br />

catalytic support which is critical for the<br />

sustained growth of the industry across<br />

the region.<br />

Francis Okomo-Okello<br />

Chairman<br />

12 TPS EASTERN AFRICA LIMITED ANNUAL REPORT AND FINANCIAL STATEMENTS 2011

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