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Doubleview - Innaloo -Scarborough Local Area Plan - City of Stirling

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economic development<br />

Community Top Priorities<br />

42% <strong>of</strong> survey respondents stated that when they caught up with<br />

friends they did so within the <strong>Local</strong> <strong>Area</strong>, however, <strong>of</strong> the most<br />

common things that was said to be missing is restaurants and<br />

cafés as well as evening and entertainment opportunities.<br />

1.<br />

2.<br />

3.<br />

To revitalise, expand and create local activity centres,<br />

creating community hubs and <strong>of</strong>fering a variety <strong>of</strong> exciting<br />

and diverse land uses to the community.<br />

Support and encourage local business and employment<br />

generation within the <strong>Local</strong> <strong>Area</strong>.<br />

To improve tourist activity by re-energising <strong>Scarborough</strong><br />

Beach with cultural activities, restaurants, accommodation<br />

and a pool.<br />

Another emerging theme which was highlighted throughout both<br />

the surveys and the workshops was the emphasis for tourism<br />

development within <strong>Scarborough</strong> Beach and its surrounding<br />

areas. This included the revitalisation <strong>of</strong> the White Sands site,<br />

the BP site, the Luna site, and the tenancies <strong>of</strong> Observation <strong>City</strong><br />

facing the ocean. A strategy suggested by residents was the<br />

implementation <strong>of</strong> extended shopping hours for <strong>Scarborough</strong><br />

which increase the sustainability <strong>of</strong> tourism based attractions.<br />

Rejuvenation <strong>of</strong> the appearance <strong>of</strong> local centres and<br />

<strong>Scarborough</strong> beach and to improve the diversity <strong>of</strong> land<br />

uses<br />

One <strong>of</strong> the primary issues identified by the participants <strong>of</strong> the<br />

workshops and the survey results was the need to re-energise<br />

the appearance <strong>of</strong> local centres within the <strong>Local</strong> <strong>Area</strong>. This is<br />

a view strongly supported by the <strong>City</strong> and implemented in part<br />

through the <strong>City</strong>’s ‘<strong>Local</strong> Centres Improvement Program’.<br />

The primary objective <strong>of</strong> this Program is to nurture <strong>Local</strong> Centres<br />

and their capacity to provide accessible local shopping and<br />

services, local employment and a community focus by:<br />

• Improvements to the appearance, streetscape and image<br />

<strong>of</strong> centres;<br />

• Improvements to the layout and operation <strong>of</strong> centres;<br />

• Improvements to the accessibility <strong>of</strong> centres; and<br />

• Identification and response to key issues facing centres.<br />

The <strong>City</strong> adopts an inclusive process to its urban design studies,<br />

involving both property owners and the local community.<br />

The success <strong>of</strong> projects to date can largely be attributed to a<br />

partnership approach being undertaken between the <strong>City</strong> and<br />

business and property owners.<br />

The <strong>City</strong> has identified various <strong>Local</strong> Centres across the <strong>City</strong> to<br />

<strong>City</strong> <strong>of</strong> <strong>Stirling</strong><br />

doubleview -innaloo - scarborough local area plan<br />

January 2012<br />

25

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