Doubleview - Innaloo -Scarborough Local Area Plan - City of Stirling

economic development
cannot force any operator to locate within that zone; this is largely
up to the market forces and relevant influences at the time.
The City can however, ensure that land uses which are already
in place, remain in place. For example, to mitigate the loss of
land uses from tourist accommodation to residential or other
commercial uses, thereby reducing the provision of tourism
accommodation, the City should form the view, that by default,
rezoning applications or change of use applications which will
reduce the number of short stay (or tourist) accommodation within
the Local Area would not be supported without the applicant
providing sufficient justification that the loss of the facility would
not detrimentally impact the provision of the overall of such
accommodation within the Local Area.
Encourage local businesses to operate within the Local
Area, particularly in Scarborough and its surrounds
The Local Area possesses a number of desirable characteristics
encouraging small and local businesses to locate within it,
particularly those which rely on being located in high exposure
sites. The dissection of the Local Area by Scarborough Beach
Road does create a physical barrier within the Local Area;
conversely, it also creates opportunities for local businesses
by way of its accessibility and exposure to the local and intersuburban
population.
By focusing commercial development potential within identified
centres i.e. Scarborough, Doubleview, Brighton Road and Morris
Place, the City is strengthening the ongoing sustainability of
these centres as well as limiting the inappropriate location of
commercial areas outside of a pre-identified centre. Centre
landowners are offered the incentive of High Density Residential
R80 potential in all commercial developments as of right under
Local Planning Scheme No. 3, creating a more integrated and
mixed use style community focal point for commercial activity as
well as economic diversity and employment opportunities. This
approach is very much consistent with the State Governments
Directions 2031 document.
Generally, survey respondents were unsure when responding to
questions about business activity in the Local Area which most
likely reflects that mostly residents responded to the survey as
opposed to commercial operators. When asked to consider
whether there is sufficient support for business development
in the Local Area, over half of the respondents were unsure,
although there was a greater proportion of those who claimed
that support was sufficient.
Although participants at the workshops wanted the City to
encourage local businesses to locate within the Local Area,
there was often a strong relationship with the prior issue, that the
commercial centres should be re-vitalised as a matter of priority.
There was strong sentiment that the rejuvenation of the centres
would attract more local businesses, and a greater variety of
businesses. This further compound the issue that the two issues
are inextricable linked to one another, in the communities’ eyes.
Participants at the workshops also expressed the increasing
relevance of home based businesses within the Community and
the more dynamic role the workforce was taking i.e. mixture of
part time work and the increasing number of people working from
home. Approximately 29% of the survey respondents indicated
they felt that Council should make it easier for home businesses
to operate in the Local Area, about 33% of respondents remained
unsure in answering this question.
The City’s home office approval process is generally supportive
of people locating their businesses within their homes. The Policy
City of Stirling
doubleview -innaloo - scarborough local area plan
January 2012
29