+ Currency Part 1 - University of Alabama at Birmingham
+ Currency Part 1 - University of Alabama at Birmingham
+ Currency Part 1 - University of Alabama at Birmingham
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age. For Brand New View, she hybridizes American and intern<strong>at</strong>ional corpor<strong>at</strong>ions,<br />
familiar brands like Wal-Mart or Target. The former’s <strong>of</strong>t-overlooked star becomes<br />
a repetitive signifier <strong>of</strong> success and glamour, while the l<strong>at</strong>ter’s ubiquitous target<br />
icon serves to cre<strong>at</strong>e dynamism and movement. Kmart’s oversized K becomes<br />
transformed into something suggesting the Indian subcontinent, while the<br />
Northeastern supermarket chain Shoprite makes an appearance with its former<br />
logo, still in use <strong>at</strong> some loc<strong>at</strong>ions. Klingberg’s install<strong>at</strong>ion makes the banal<br />
become beautiful, as the texts and embellishments become transformed into<br />
p<strong>at</strong>terns suggestive <strong>of</strong> a higher value. One need only walk a short distance to<br />
the stained glass rosette window on the UAB campus to see an antecedent th<strong>at</strong><br />
is both transformed and skewered by Klingberg’s repurposing <strong>of</strong> such iconic
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