2007-08 In the News - University of Dayton

telling the story:
Introduction
The University of Dayton is on
the move. With an ambitious
strategic plan and a committed
campus community, UD is
educating for transformation and
leadership, advancing research
and scholarship, strengthening
our Catholic, Marianist identity
and expanding our global and
intercultural horizons.
UD’s excellence and momentum were conveyed in
2007-08 around the globe. Hundreds of stories about
UD people and the University’s achievements appeared
in literally thousands of media outlets online, in print and
over the air. Some highlights:
n Media outlets in at least 10 countries and 37 states
wrote about, quoted or mentioned the University of
Dayton’s programs, curriculum, research, distinct
faculty and Catholic, Marianist tradition.
n UD received significant coverage from the nation’s
largest newspapers and top higher education
publications. The New York Times, The Wall Street
Journal, USA Today, The Chronicle of Higher
Education and Inside Higher Ed covered UD programs
or people on average more than once a month.
n UD appeared in banner online news outlets such
as CNN, FOX News and Forbes at least 108 times —
an average of twice a week. The University was
seen or heard more than 345 times in the top 100
media markets in the United States, not including
No. 82 Dayton.
n Web-only sites are gaining ground and readers,
primarily appealing to a younger demographic. UD
stories were carried by a variety of these new outlets,
including the Huffington Post, Inside Higher Ed,
Demodirt, The Palestra and Small Times.
n Recognizing that more people are turning to the
Internet for their news, the University enhanced its
presence on the Web. Our revamped news site —
http://news.udayton.edu — offers text, photos, videos
and other interactive media to attract coverage and tell
the UD story in multiple ways.
n Although this report reflects only national and regional
coverage, Dayton-area media gave UD generous and
frequent coverage of events and programs. UD experts
were tapped extensively for local stories, especially for
the presidential race and the economy. Reporters often
turned to UD students for a youth perspective.
All of these stories come together to paint the picture
of a university on the move. On these pages, you will
find themes of the University’s strategic plan and the
stories and people who helped share the University’s
achievements with the rest of the world.
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Telling the Story
http://news.udayton.edu