telling <strong>the</strong> story: <strong>In</strong>troduction The <strong>University</strong> <strong>of</strong> <strong>Dayton</strong> is on <strong>the</strong> move. With an ambitious strategic plan and a committed campus community, UD is educating for transformation and leadership, advancing research and scholarship, streng<strong>the</strong>ning our Catholic, Marianist identity and expanding our global and intercultural horizons. UD’s excellence and momentum were conveyed in <strong>2007</strong>-<strong>08</strong> around <strong>the</strong> globe. Hundreds <strong>of</strong> stories about UD people and <strong>the</strong> <strong>University</strong>’s achievements appeared in literally thousands <strong>of</strong> media outlets online, in print and over <strong>the</strong> air. Some highlights: n Media outlets in at least 10 countries and 37 states wrote about, quoted or mentioned <strong>the</strong> <strong>University</strong> <strong>of</strong> <strong>Dayton</strong>’s programs, curriculum, research, distinct faculty and Catholic, Marianist tradition. n UD received significant coverage from <strong>the</strong> nation’s largest newspapers and top higher education publications. The New York Times, The Wall Street Journal, USA Today, The Chronicle <strong>of</strong> Higher Education and <strong>In</strong>side Higher Ed covered UD programs or people on average more than once a month. n UD appeared in banner online news outlets such as CNN, FOX <strong>News</strong> and Forbes at least 1<strong>08</strong> times — an average <strong>of</strong> twice a week. The <strong>University</strong> was seen or heard more than 345 times in <strong>the</strong> top 100 media markets in <strong>the</strong> United States, not including No. 82 <strong>Dayton</strong>. n Web-only sites are gaining ground and readers, primarily appealing to a younger demographic. UD stories were carried by a variety <strong>of</strong> <strong>the</strong>se new outlets, including <strong>the</strong> Huffington Post, <strong>In</strong>side Higher Ed, Demodirt, The Palestra and Small Times. n Recognizing that more people are turning to <strong>the</strong> <strong>In</strong>ternet for <strong>the</strong>ir news, <strong>the</strong> <strong>University</strong> enhanced its presence on <strong>the</strong> Web. Our revamped news site — http://news.udayton.edu — <strong>of</strong>fers text, photos, videos and o<strong>the</strong>r interactive media to attract coverage and tell <strong>the</strong> UD story in multiple ways. n Although this report reflects only national and regional coverage, <strong>Dayton</strong>-area media gave UD generous and frequent coverage <strong>of</strong> events and programs. UD experts were tapped extensively for local stories, especially for <strong>the</strong> presidential race and <strong>the</strong> economy. Reporters <strong>of</strong>ten turned to UD students for a youth perspective. All <strong>of</strong> <strong>the</strong>se stories come toge<strong>the</strong>r to paint <strong>the</strong> picture <strong>of</strong> a university on <strong>the</strong> move. On <strong>the</strong>se pages, you will find <strong>the</strong>mes <strong>of</strong> <strong>the</strong> <strong>University</strong>’s strategic plan and <strong>the</strong> stories and people who helped share <strong>the</strong> <strong>University</strong>’s achievements with <strong>the</strong> rest <strong>of</strong> <strong>the</strong> world. 3 Telling <strong>the</strong> Story http://news.udayton.edu
Photo by John Consoli http://news.udayton.edu 4 <strong>University</strong> <strong>of</strong> <strong>Dayton</strong>