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consumer acceptability of spiced composite bread - The Federal ...

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ABSTRACT<br />

This study was conducted primarily to evaluate the <strong>consumer</strong> <strong>acceptability</strong> <strong>of</strong> <strong>spiced</strong> <strong>composite</strong><br />

<strong>bread</strong>. <strong>The</strong> socio-economic characteristics, <strong>spiced</strong> <strong>composite</strong> <strong>bread</strong> consumption pattern <strong>of</strong> the<br />

<strong>consumer</strong> and the purchase intent through the use <strong>of</strong> questionnaire were also determined using<br />

a structured questionnaire. <strong>The</strong> <strong>bread</strong> samples were evaluated in terms <strong>of</strong> appearance, taste,<br />

texture and overall liking using nine-point hedonic scale. Interestingly, over 95% <strong>of</strong> the<br />

<strong>consumer</strong>s (N=200) rated sensory attributes above average <strong>acceptability</strong>. <strong>The</strong> frequency <strong>of</strong><br />

<strong>consumer</strong>’s rating <strong>of</strong> likeness for the product as being extreme, very much and moderate was<br />

about 34.5, 34.1 and 26.5%, respectively. <strong>The</strong> results further obtained shows that the socioeconomic<br />

status <strong>of</strong> <strong>consumer</strong>s did not have significant correlation (P=0.05) with overall<br />

<strong>acceptability</strong> except the educational qualification (r = -0.196, p

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