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qdts-camping-options-toolkit

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Agreed approach, annually reviewed<br />

Local governments are encouraged to retain their regional<br />

<strong>camping</strong> stakeholders group throughout the process and<br />

establish at least an annual forum of the group to discuss<br />

issues and opportunities. These discussions should be<br />

based on the information collected throughout the year on<br />

the <strong>camping</strong> trends, including a measurable impact from<br />

the <strong>camping</strong> <strong>options</strong> implemented.<br />

An agreed approach<br />

The response applied by a local government could reflect<br />

the outcomes of the needs analysis—indicating whether<br />

the best option is a year-round solution or a seasonal<br />

arrangement, whether the option can be best delivered<br />

through the private sector or with local government<br />

taking the lead. The community should be engaged in any<br />

discussions of the total costs (using a full-cost attribution<br />

model) and benefits of the decision if local government<br />

funds are involved.<br />

Annually reviewed<br />

The regional <strong>camping</strong> stakeholders group should meet at<br />

least annually to review progress. The local government<br />

could take a lead role in collecting and sharing impartial<br />

information on progress through a variety of sources,<br />

including the <strong>camping</strong> grounds and, where possible,<br />

through a visitor survey. This information should be put<br />

into context with whole-of-destination results (NVS and<br />

IVS results) through the regional tourism organisation<br />

along with the results from the caravan parks, community<br />

and user groups, and any other sources. The key to<br />

evaluating data is recognising there is almost always a<br />

bias from the method used to collect the data, so good<br />

data will come from a variety of sources.<br />

The annual review process could include a discussion<br />

on the impacts of the <strong>camping</strong> <strong>options</strong> and possible<br />

stepping stones to more sustainable operating models.<br />

The local government should consider annually whether<br />

its investment is supporting or stifling private sector<br />

investment and how to maximise the benefits without<br />

compromising health, safety or the environment.<br />

Below are some tips for effective data collection.<br />

• Work with a university or TAFE to prepare the<br />

survey using recognised methods of survey<br />

design.<br />

• If possible, collect data at different times and<br />

places to get a representative sample. Before<br />

assuming the data collected is representative,<br />

check it against other data to see if there is an<br />

over-representation of one group.<br />

• If your survey is about expenditure, use<br />

evidence of actual amounts rather than<br />

estimates if possible.<br />

• Try to use questions for which the answers can be<br />

quantified. Avoid using open-ended questions.<br />

• Recognise that some questions elicit a bias<br />

through their design. For example, the question<br />

‘Would you have come here if this <strong>camping</strong><br />

ground was not available?’ is more likely to give<br />

a biased result than ‘What was the main reason<br />

you came to town?’<br />

• Use the same survey each year (or at least<br />

some of the same questions) so the trends can<br />

be tracked.<br />

• Keep it simple. The more questions asked,<br />

the less likely the respondent is to answer<br />

accurately. (No more than 10 questions is best.)<br />

Case study: Ayr Showgrounds<br />

The Burdekin Shire Council’s Basic Trust Land<br />

Management Plan for Ayr Showgrounds proposes that<br />

the site be used for <strong>camping</strong> by fully self-contained RVs<br />

and motorhomes only. Town planning approval is yet<br />

to be sought and given for this purpose. Patrons will<br />

be responsible for disposal of toilet waste, greywater<br />

and litter. The site will be limited to no more than 50<br />

vehicles at any one time and receipts are to be retained<br />

by Council to record income generated by the site.<br />

41

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