qdts-camping-options-toolkit
qdts-camping-options-toolkit
qdts-camping-options-toolkit
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Agreed approach, annually reviewed<br />
Local governments are encouraged to retain their regional<br />
<strong>camping</strong> stakeholders group throughout the process and<br />
establish at least an annual forum of the group to discuss<br />
issues and opportunities. These discussions should be<br />
based on the information collected throughout the year on<br />
the <strong>camping</strong> trends, including a measurable impact from<br />
the <strong>camping</strong> <strong>options</strong> implemented.<br />
An agreed approach<br />
The response applied by a local government could reflect<br />
the outcomes of the needs analysis—indicating whether<br />
the best option is a year-round solution or a seasonal<br />
arrangement, whether the option can be best delivered<br />
through the private sector or with local government<br />
taking the lead. The community should be engaged in any<br />
discussions of the total costs (using a full-cost attribution<br />
model) and benefits of the decision if local government<br />
funds are involved.<br />
Annually reviewed<br />
The regional <strong>camping</strong> stakeholders group should meet at<br />
least annually to review progress. The local government<br />
could take a lead role in collecting and sharing impartial<br />
information on progress through a variety of sources,<br />
including the <strong>camping</strong> grounds and, where possible,<br />
through a visitor survey. This information should be put<br />
into context with whole-of-destination results (NVS and<br />
IVS results) through the regional tourism organisation<br />
along with the results from the caravan parks, community<br />
and user groups, and any other sources. The key to<br />
evaluating data is recognising there is almost always a<br />
bias from the method used to collect the data, so good<br />
data will come from a variety of sources.<br />
The annual review process could include a discussion<br />
on the impacts of the <strong>camping</strong> <strong>options</strong> and possible<br />
stepping stones to more sustainable operating models.<br />
The local government should consider annually whether<br />
its investment is supporting or stifling private sector<br />
investment and how to maximise the benefits without<br />
compromising health, safety or the environment.<br />
Below are some tips for effective data collection.<br />
• Work with a university or TAFE to prepare the<br />
survey using recognised methods of survey<br />
design.<br />
• If possible, collect data at different times and<br />
places to get a representative sample. Before<br />
assuming the data collected is representative,<br />
check it against other data to see if there is an<br />
over-representation of one group.<br />
• If your survey is about expenditure, use<br />
evidence of actual amounts rather than<br />
estimates if possible.<br />
• Try to use questions for which the answers can be<br />
quantified. Avoid using open-ended questions.<br />
• Recognise that some questions elicit a bias<br />
through their design. For example, the question<br />
‘Would you have come here if this <strong>camping</strong><br />
ground was not available?’ is more likely to give<br />
a biased result than ‘What was the main reason<br />
you came to town?’<br />
• Use the same survey each year (or at least<br />
some of the same questions) so the trends can<br />
be tracked.<br />
• Keep it simple. The more questions asked,<br />
the less likely the respondent is to answer<br />
accurately. (No more than 10 questions is best.)<br />
Case study: Ayr Showgrounds<br />
The Burdekin Shire Council’s Basic Trust Land<br />
Management Plan for Ayr Showgrounds proposes that<br />
the site be used for <strong>camping</strong> by fully self-contained RVs<br />
and motorhomes only. Town planning approval is yet<br />
to be sought and given for this purpose. Patrons will<br />
be responsible for disposal of toilet waste, greywater<br />
and litter. The site will be limited to no more than 50<br />
vehicles at any one time and receipts are to be retained<br />
by Council to record income generated by the site.<br />
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