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qdts-camping-options-toolkit

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3.2 Promotion and partnerships<br />

Promotion of <strong>camping</strong> <strong>options</strong><br />

Encourage new markets<br />

A key aim of this <strong>toolkit</strong> is to increase the range of<br />

alternatives with a view to increasing the appeal of<br />

Queensland as a drive tourism destination for a range of<br />

new and emerging markets. This includes international<br />

markets, which have great potential to increase the<br />

commercial viability of existing businesses. Successful<br />

implementation of <strong>camping</strong> <strong>options</strong> in the community<br />

hinges on encouraging more visitors. Local governments<br />

could work with regional and local tourism organisations<br />

to promote the variety of <strong>camping</strong> <strong>options</strong> they have to<br />

offer, including commercial and non-commercial sites.<br />

Other organisations, such as TEQ, could help local<br />

governments reach new markets.<br />

Add onselling<br />

Simply opening a new facility is not going to create the<br />

economic impact communities desire. Communities, led by<br />

their local governments, need to maximise the onselling<br />

opportunities to travellers staying at non-commercial<br />

<strong>camping</strong> sites.<br />

Partnership opportunities<br />

Adopt a collaborative approach<br />

Before local governments begin developing<br />

non-commercial <strong>camping</strong> facilities, they should engage<br />

local businesses (including caravan parks) and user<br />

groups to understand the market need and the level of<br />

support for the concept. A preliminary roundtable forum<br />

followed by a survey of local businesses to assess their<br />

level of support for the concept is good input for<br />

a comprehensive needs analysis.<br />

Share experiences<br />

Each local government is encouraged to undertake an<br />

annual review of the implementation of its <strong>camping</strong><br />

<strong>options</strong> to ensure they remain suitable and relevant.<br />

Local governments are encouraged, through the<br />

Local Government Association of Queensland, to<br />

share experiences (both positive and negative) on<br />

implementation.<br />

Maximise visitor spending<br />

Aligning overflow <strong>camping</strong> facilities opening times with<br />

regional events could maximise the number of visitor<br />

stays during peak visitation periods, when existing<br />

accommodation is operating at full capacity.<br />

Ensure accuracy of information<br />

With new <strong>options</strong> provided for drive tourists, the key<br />

people they come into contact with could be trained to<br />

accurately inform them of the <strong>options</strong> available. This<br />

could be through training staff at visitor information<br />

centres or working with third parties such as producers<br />

of guidebooks and <strong>camping</strong> websites to ensure they<br />

incorporate current information.<br />

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