qdts-camping-options-toolkit
qdts-camping-options-toolkit
qdts-camping-options-toolkit
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3.2 Promotion and partnerships<br />
Promotion of <strong>camping</strong> <strong>options</strong><br />
Encourage new markets<br />
A key aim of this <strong>toolkit</strong> is to increase the range of<br />
alternatives with a view to increasing the appeal of<br />
Queensland as a drive tourism destination for a range of<br />
new and emerging markets. This includes international<br />
markets, which have great potential to increase the<br />
commercial viability of existing businesses. Successful<br />
implementation of <strong>camping</strong> <strong>options</strong> in the community<br />
hinges on encouraging more visitors. Local governments<br />
could work with regional and local tourism organisations<br />
to promote the variety of <strong>camping</strong> <strong>options</strong> they have to<br />
offer, including commercial and non-commercial sites.<br />
Other organisations, such as TEQ, could help local<br />
governments reach new markets.<br />
Add onselling<br />
Simply opening a new facility is not going to create the<br />
economic impact communities desire. Communities, led by<br />
their local governments, need to maximise the onselling<br />
opportunities to travellers staying at non-commercial<br />
<strong>camping</strong> sites.<br />
Partnership opportunities<br />
Adopt a collaborative approach<br />
Before local governments begin developing<br />
non-commercial <strong>camping</strong> facilities, they should engage<br />
local businesses (including caravan parks) and user<br />
groups to understand the market need and the level of<br />
support for the concept. A preliminary roundtable forum<br />
followed by a survey of local businesses to assess their<br />
level of support for the concept is good input for<br />
a comprehensive needs analysis.<br />
Share experiences<br />
Each local government is encouraged to undertake an<br />
annual review of the implementation of its <strong>camping</strong><br />
<strong>options</strong> to ensure they remain suitable and relevant.<br />
Local governments are encouraged, through the<br />
Local Government Association of Queensland, to<br />
share experiences (both positive and negative) on<br />
implementation.<br />
Maximise visitor spending<br />
Aligning overflow <strong>camping</strong> facilities opening times with<br />
regional events could maximise the number of visitor<br />
stays during peak visitation periods, when existing<br />
accommodation is operating at full capacity.<br />
Ensure accuracy of information<br />
With new <strong>options</strong> provided for drive tourists, the key<br />
people they come into contact with could be trained to<br />
accurately inform them of the <strong>options</strong> available. This<br />
could be through training staff at visitor information<br />
centres or working with third parties such as producers<br />
of guidebooks and <strong>camping</strong> websites to ensure they<br />
incorporate current information.<br />
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