qdts-camping-options-toolkit

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How to use this toolkit This toolkit has been developed to help local governments more effectively manage camping options in their communities. • Stage 1 is about laying the foundations through implementing a number of best practice first steps such as engaging stakeholders and comparing market need with existing facilities. The camping market across Australia is worth in excess of $7 billion and growth in this market will help Queensland • Stage 2 provides five models that can be adopted meet its ambitious target to double overnight visitor individually or in part to address demonstrated expenditure from $15 billion to $30 billion per annum needs. These models incorporate some by 2020. recommendations; however, they are designed so that local governments can tailor them to their This toolkit has been developed by the Department specific circumstances and community expectations. of Tourism, Major Events, Small Business and the • Stage 3 includes further guidance to support Commonwealth Games (DTESB) in partnership with implementation of the models and promotion of the Camping Options Reference Group (CORG), which camping opportunities. comprises representatives from a number of state government agencies, industry associations, regional The three stages are supported by a number of tools and tourism organisations, the Local Government Association templates that can be easily populated and adopted. of Queensland (LGAQ) and a number of local governments Truck stops, rest areas, national CS2059 parks, Fig camping 2 grounds from diverse regions across Queensland. and caravan parks are ‘impacted areas’ from the growth The aim of this toolkit is to: in use of non-commercial sites (see Figure 2). • provide local governments with clear, accurate This toolkit recognises there are different types CS2059 Fig 2 information on a range of options to help them plan of travellers. Of these travellers, 77% are willing to pay for camping in their jurisdictions up to $10 per night for a non-commercial site. • engender a more consultative approach to camping options at the local government level • help encourage development of diverse accommodation alternatives that attract tourists to each region and encourage them to return, which will benefit all businesses and the wider community. 34% 50% 16% This toolkit is structured into three stages local stay only stay in a combination stay only governments are encouraged to work through when 50% considering their approach to camping. 34% in caravan 16% of commercial and in noncommercial parks non-commercial stay only stay in a combination stay only accommodation sites in caravan of commercial and in noncommercial parks non-commercial accommodation sites Source: Central West Outback Qld Visitor Survey 2011 Figure 2 Scope of the camping options toolkit Friends & relatives Focus of this report Friends & Bush camp Bush camp relatives Organised/ no facilities no facilities overflow camp Focus of this report National park Organised/ overflow campCaravan park National park Ca Truck stop/ rest area Bush camp Truck stop/ with facilities rest area No/low cost Bush User camp Farm stay/ with pays facilities camping ground No/low Commercial User cost accommodation pays Farm stay/ camping ground Our aim To provide local governments with a suite of feasible options to more effectively manage camping within their local areas while minimising environmental and social impacts, maximising the value of the visitor economy locally (and throughout Queensland) and providing drive visitors to Queensland with a range of accommodation and experience choices. 8
Why do we need options? The Queensland Government has identified tourism as one of its four pillars for economic growth. Through Destination Success: a 20-year plan for Queensland Tourism and the DestinationQ forum, it has recommitted to an ambitious target of doubling overnight visitor expenditure to $30 billion per annum by 2020, and the drive tourism market is a key part of that target. In January 2013, the Queensland Government launched the Queensland drive tourism strategy 2013–2015 to encourage more travellers to take a driving holiday in Queensland. The development of this toolkit was a recommendation of that strategy. The camping options offered across Queensland are a vital part of achieving the vision of the drive strategy and need to align with its broader objectives, which are focused on the following key points. Ideally, the camping options delivered by local governments would contribute to a better road experience for all travellers to Queensland and to the economic prosperity of Queensland’s regions. Meeting consumer needs Today’s tourism consumer is looking for a quality travelling and holiday experience. The camping options offered in Queensland need to meet the needs of a broad range of markets to reach the targets outlined in the Queensland drive tourism strategy 2013–2015. Delivering road quality and safety Queensland’s visitors must be able to have a safe and enjoyable experience while travelling to and from their holiday destination. A range of accommodation and facilities Queensland must continue to provide a range of accommodation options to meet the needs and expectations of consumers by facilitating development of new camping alternatives and expanding the type and style of camping options offered to visitors. Effective visitor information and technology applications Visitors must be able to readily access reliable and unbiased information on the range of camping types available locally and in other destinations they plan to visit. Inspiring marketing and promotion There must be effective marketing and promotion of Queensland’s new and emerging camping alternatives, from basic bush camping sites to national award-winning camping facilities. By 2020, Queensland will become the nation’s number one drive tourism destination, reflecting safe and appealing tourist driving routes that showcase outstanding experiences from the Outback to the coast and up to the Gulf. Source: Queensland drive tourism strategy 2013–2015, Queensland Government (2012) Clear and effective signage The places visitors can and can’t camp need to be clearly signed without detriment to the aesthetics of the region or road safety. Roadside infrastructure that enhances the experience The suite of camping opportunities across Queensland must not impact on the landscape amenity and environmental qualities people are coming to see. Infrastructure needs to demonstrate leading practice in environmentally sustainable and responsible tourism. 9
Page 1 and 2: Department of Tourism, Major Events
Page 3 and 4: Foreword Camping is synonymous with
Page 5 and 6: Summary In January 2013, the Queens
Page 7: Introduction 7
Page 11 and 12: Creating a common language The foll
Page 13 and 14: What is happening with camping? For
Page 15 and 16: Commercial and non-commercial campi
Page 17 and 18: Regional peak demand Some areas of
Page 19 and 20: Figure 5 Caravan and trailer produc
Page 21 and 22: Meeting the needs of diverse consum
Page 23 and 24: Stage 1: Best practice first steps
Page 25 and 26: 1.1 Foundations for management and
Page 27 and 28: 1.3 Needs analysis Local government
Page 29 and 30: Stakeholders engaged, understanding
Page 31 and 32: Choosing an option How local govern
Page 33 and 34: In implementing these arrangements,
Page 35 and 36: To camp, in areas managed by local
Page 37 and 38: 2.3 Seasonal or year-round outsourc
Page 39 and 40: 2.4 Creating stepping stones Many o
Page 41 and 42: Agreed approach, annually reviewed
Page 43 and 44: Implementation of camping options R
Page 45 and 46: 3.2 Promotion and partnerships Prom
Page 47 and 48: Fact sheets 47
Page 49 and 50: Fact sheet A National tourism plann
Page 51 and 52: Estimating the real cost and additi
Page 53 and 54: Fact sheet B Table B.3 Assessing th
Page 55 and 56: Fact sheet C Domestic visitors empl
Page 57 and 58: Fact sheet D The Act also allows th
Page 59 and 60:
Fact sheet E Townsville City Counci
Page 61 and 62:
Overflow camping policy Fact sheet
Page 63 and 64:
Adopting standard definitions Fact
Page 65 and 66:
Fact sheet G PO5 PO6 PO7 PO8 PO9 Pe
Page 67 and 68:
Fact sheet G Section Objectives Per
Page 69 and 70:
Fact sheet H Outback region As note
Page 71 and 72:
Fact sheet I Recognising self-conta
Page 73 and 74:
Fact sheet J Is non-commercial camp
Page 75 and 76:
Reducing red tape for drive tourism
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