Download - Medienwissenschaft
Download - Medienwissenschaft
Download - Medienwissenschaft
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
VIDEO IM MUSEUM<br />
RESTAURIERUNG UND ERHALTUNG<br />
NEUE METHODEN DER PRÄSENTATION<br />
DER 0R1GINAIBE6R1FF<br />
VIDEO ARTS SN MUSEUMS<br />
RESTORATION AND PRESERVATION<br />
NEW METHODS OF PRESENTATION<br />
THE IDEA OF THE ORIGINAL<br />
INTERNATIONALES SYMPOSIUM/INTERNATIONAL SYMPOSIUM<br />
MUSEUM LUDWIG KÖLN/MUSEUM LUDWIG COLOGNE<br />
9. SEPTEMBER 2000/SEPTEMBER 9, 2000<br />
Impressum/lmprint<br />
Symposium<br />
Idee, Planung und Durchführung<br />
Idea, Planing and Execution<br />
Assistenz/Assistants<br />
Sekretariat/Secretary<br />
Reinhold Mißelbeck/Martin Turck<br />
Christina Nadlacen/Karsten Arnold<br />
Margit d'Errico-Reks/Yasmin Limbach<br />
Publikation/Publication<br />
Herausgeber/Editor<br />
Katalogredaktion/Editing<br />
Assistenz/Assistant<br />
Sekretariat/Secretary<br />
Übersetzung/Translation<br />
Druck/Printed by<br />
Reinhold Mißelbeck/Martin Turck<br />
Martin Turck<br />
Jürgen Neumann<br />
Margit d'Errico-Reks/Yasmin Limbach<br />
Gertraud Trivedi<br />
Druckerei Locher<br />
Texte bei den Autoren/Texts with the authors<br />
Photographien bei den Autoren/Photographs with the authors<br />
ISBN: 3-9807903-2-0<br />
- 1 -
Erratum<br />
Video im Museum<br />
Restaurierung und Erhaltung<br />
Neue Methoden der Präsentation<br />
Der Originalbegriff<br />
Video Arts in Museums<br />
Restoration and Preservation<br />
New Methods of Presentation<br />
The Idea of the Original<br />
Internationales Symposium/International Symposium<br />
Museum Ludwig Köln/Museum Ludwig Cologne<br />
9. September 2000/September 9, 2000<br />
Impressum/Imprint<br />
Symposium<br />
Idee, Planung, Durchführung<br />
Idea, Planing, Execution<br />
Assistenz/Assistants<br />
Sekretariat/Secretary<br />
Publikation/Publication<br />
Herausgeber/Editor<br />
Katalogredaktion/Editing<br />
Assistenz/Assistants<br />
Sekretariat/Secretary<br />
Übersetzung/Translation<br />
Druck/Print by<br />
Reinhold Mißelbeck t /Martin Turck/Ulrike Lehmann<br />
Christina Nadlacen/Karsten Arnold<br />
Margit dΈrrico-Reks/Yasrnin Limbach<br />
Reinhold Mißelbeck t /Martin Turck<br />
Martin Turck<br />
Jürgen Neumann<br />
Margit dΈrrico-Reks/Yasmin Limbach<br />
Gertraud Trivedi<br />
Druckerei Locher<br />
Texte bei den Autoren/Texts with the authors<br />
Photographien bei den Autoren/Photographs with the authors<br />
ISBN: 3-9807903-2-0
Vorwort 4<br />
Einführung 5<br />
George Legrady 6<br />
Die Taschen voller Erinnerungen<br />
Christine van Assche<br />
Konservierung von Neuen Medien: ein Paradox<br />
n<br />
Rudolf Frieling 16<br />
Speicher - Platz<br />
Anmerkungen zum Thema Sammeln, Archivieren, Präsentieren<br />
Diskussion - Neue Methoden der Präsentation 22<br />
Jochen Gerz 28<br />
,Spurlose Kunst?'<br />
Georges Heck 31<br />
Jochen Gerz - Die einzigen greifbaren Spuren der Performances<br />
Diskussion - Restaurierung und Erhaltung 34<br />
Michael Wenzke 44<br />
Original und Reproduktion aus der Sicht der Kunstversicherung<br />
Wolfgang Ernst 51<br />
Der Originalbegriff im Zeitalter virtueller Welten<br />
Diskussion - Der .Originalbegriff' im Zeitalter virtueller Welten 80<br />
Abbildungen 91<br />
- 2 -
Contents<br />
Illustrations 91<br />
Preface 103<br />
Introduction 104<br />
George Legrady 105<br />
Pockets full of Memories<br />
Christine van Assche 109<br />
New Media Conservation: A Paradox<br />
Rudolf Frieling 114<br />
Storage - Space<br />
Notes on the Subject of Collecting, Storing, and Presentation<br />
Discussion - New Methods of Presentation 120<br />
Jochen Gerz 126<br />
'Art Without Trace?<br />
Georges Heck 129<br />
Jochen Gerz - The only tangible Traces of the Performances<br />
Discussion - Restoration and Conservation 132<br />
Michael Wenzke 141<br />
Original and Reproduction from the Point of View of Art Insurers<br />
Wolfgang Ernst 148<br />
The Concept of the Original in the Age of the Virtual World<br />
Discussion - 'The Notion of the Original' 176<br />
-3-
Reinhold Mißelbeck/Martin Turck<br />
Vorwort<br />
Ein Jahr nach der Durchführung des Symposiums zum Thema „Video im Museum - Restaurierung,<br />
Präsentation und Originalbegriff" liegt nun die Publikation der Vorträge und<br />
Diskussionsveranstaltungen vor. Die Lektüre macht einmal mehr deutlich, wie wichtig solche<br />
Treffen von Fachleuten sind, wie sehr sich auch die diskutierten Begriffe angesichts<br />
der raschen technologischen Entwicklung in der Schwebe befinden. Der gegen Ende des<br />
Symposiums vorgetragene Ruf nach einer Fortsetzung des Gesprächs belegt, dass kein<br />
abschließender Bericht möglich ist, dass ein kontinuierlicher Dialog gefragt ist. Möglicherweise<br />
entwickelt sich ja die Runde der an der „Enzyklopädie für Neue Medien" beteiligten<br />
Institutionen zu diesem ständigen Gesprächsforum.<br />
Wir denken, dass bezüglich aller Themen interessante Fragestellungen formuliert<br />
wurden: beispielsweise, ob das Museum überhaupt der richtige Ort sei, Medienkunst aufzubewahren,<br />
ob es nicht besser ein internationales zentrales Institut gäbe, ob nicht das<br />
Internet die geeignete Öffentlichkeit liefern könne. Bezüglich der Restaurierung lieferte<br />
die Präsentation von Jochen Gerz das geeignete Anschauungsmaterial, die Restaurierung<br />
von Videokunst überhaupt in Frage zu stellen, Restaurierung klar von Kopieren zu differenzieren,<br />
aber auch Rückschlüsse für den Originalbegriff zu ziehen und den Gedanken<br />
eines sich wandelnden Originals, aber auch der Idee der Existenz mehrerer Originale bis<br />
hin zur Zuspitzung der Festlegung des Originals auf den Lichtpunkt, in Erwägung zu ziehen.<br />
So können wir selbstverständlich als Ergebnis des Symposiums keine einhellige Meinung<br />
festhalten, jedoch bieten sich uns mehrere gangbare Modelle, die man sich zu eigen<br />
machen kann, die vertretbar sind. Welchen man sich annähert, hängt sicherlich von<br />
der Art der Institution ab, der man angehört, auch, ob man die Seite des Künstlers, des<br />
Konservators oder der Ausstellungsinstitution vertritt.<br />
Nun, da das Ergebnis schriftlich vorliegt verbleibt uns die Aufgabe, allen Mitwirkenden<br />
Dank zu sagen: Gemeinsam haben wir die Konzeptidee erarbeitet und weiterentwickelt.<br />
Die Durchführung wurde schließlich möglich gemacht mit Hilfe der Sal. Oppenheim-Stiftung<br />
und der Axa Nordstern Art Versicherung AG. Den Verantwortlichen der Stiftung<br />
Oppenheim möchten wir auch an dieser Stelle für ihre Großzügigkeit unseren Dank<br />
aussprechen. Besonderer Dank geht an Margit d'Errico-Reks und an Yasmin Limbach, die<br />
bei der Planung und Organisation des Symposiums und bei der Redaktion der Publikation<br />
mitwirkten. Dank geht an alle Teilnehmer am Symposium, George Legrady, Christine<br />
van Assche, Rudolf Frieling, Pascale Cassagnau, Perttu Rastas, Heiner Holtappeis, Lysiane<br />
Lechot-Hirt, Ulrike Lehmann, Marcel Schwierin, Rene Pulfer, Miklos Peternäk, Yvonne Garborini,<br />
Bärbel Otterbeck, Jochen Gerz, Axel Wirths, Oliver Albiez, Wolfgang Ernst, Michael<br />
Wenzke und Siegfried Zielinski. Sie alle haben aus ihrer Position und Erfahrung wichtige<br />
Beiträge und Anregungen zur Thematik und den damit verbundenen Problemen geliefert<br />
und die Diskussion darüber einen Schritt weitergebracht. Wollen wir hoffen, dass die Publikation<br />
dazu beiträgt diesen Diskussionsstand einem breiteren Publikum zu vermitteln.<br />
-4-
Wolfgang Ernst<br />
THE CONCEPT OF THE ORIGINAL IN THE AGE OF<br />
THE W1RIÜAL WORLD<br />
Aura and Original (with, and beyond of, Walter Benjamin)<br />
According to Walter Benjamin, objects with a magnetic aura are precisely those that, in<br />
contrast to the ephemerality and repeatability of reproducible art, convey an aesthetics<br />
of singularity and permanency: as a unique "appearance of the distant, however near it<br />
may be." 1 Can Benjamin's aura, then, not be linked with the technologically repeatable video<br />
image? Let us consider an icon of video art, Nam June Paik's video installation<br />
Buddha (circa 1989. ZKM/Museum für Neue Kunst, Karlsruhe). Indeed, the video Buddha<br />
reminds us that from a cultural-aesthetical point of view, aura experiences can be incomparably<br />
authentic and irrefutable for the individual - "which brings them close to the<br />
mystic experiences of Christianity or Zen Buddhism." 2 Jochen Hörisch is also speaking of<br />
an aura literally coming forth ex negative referring to Walter Benjamin's work Kleine Geschichte<br />
der Photographie where he describes early portrait photographs: "There was an<br />
aura about them, a medium that, penetrating it, gave their gaze fullness and surety." 3<br />
Here, aura still describes the substance itself (in the medical and religious sense).<br />
In antiquity, medicine viewed the aura as indicating an imminent epileptic or hysteric attack:<br />
in the 19th century, the psychiatrist Hippolyte Baraduc tried, "through photographs,<br />
to objectify the aura of individuals which is invisible to the naked eye" - something of a<br />
scientific-positivist opposite to Benjamin's meaning regarding the loss of the aestheticmystic<br />
aura in the medium of photography, which he proclaims as a chance for the development<br />
of an antifascist aesthetics in film. 4<br />
Benjamin's theories have been refuted by the reality of Pop-Art (Andy Warhol's serial<br />
sculptures) and in particular by media art itself, where technology did not signal the<br />
exorcism of the aura, but an added dimension. The art critic Michael Glasmeier calls for<br />
a renewed study of Benjamin, "in which aura and reproduction will at last become secondary<br />
issues" 5 . The digital media are indeed diminishing the value of classic reproduction.<br />
The era when technological reproducibility was the foundation of the cultural economy<br />
is drawing to a close. An economy of mindfulness that values immediate perception<br />
rather than storage media will affect culture as a whole and hence the arts - and for<br />
the culture of the Occident this means a shift in emphasis from storage to transfer, from<br />
the savings account to the volatile share portfolio. It has been suggested that worldwide,<br />
fees for publications on the internet should no longer be based on the (actual) publication<br />
or programme (the original in television terms) but on the fact of its transmission,<br />
which need not be part of a framework. 6 The internet is not interested in archives<br />
(the build-up of storage as build-up of capital, the cultural prerequisite for claims of copyright),<br />
but in distribution.<br />
From the media change regarding the criteria material, space and time, Paul Valery<br />
- to whom Benjamin is referring 7 - has drawn his conclusions for "the whole of artistic<br />
-148-
techniques" and has thus given a precise description of the television and video screen,<br />
the principle of transmission, transfer and storage of technological images, the work of<br />
art in the era of tele-presence:<br />
Reproduction and communication of the works will undoubtedly be the first [...] to<br />
be affected. [...] The works will achieve some kind of omnipresence. At our command,<br />
they will obediently be present anytime, anywhere, or recreate themselves anew. No longer<br />
will they simply exist in themselves - they will all be wherever there is an individual. 8<br />
- "and the appropriate equipment", he adds. Contemporaneous with Benjamin, the<br />
German Dadaists declared: "Art is dead / Long live the new machine art of TATLIN"; and<br />
indeed, media art now is no more than art by the grace of technological grammar, in contrast<br />
to the concept of an also literally autonomous art (that is, art that is not defined by<br />
the dash).<br />
Aura and Authenticity<br />
The authorisation of the original is considered both the genitivus subjectivus and the genitivus<br />
objectivus: It is the discourse that styles the object an original (since, viewed discretely,<br />
every reproduction is a unique object). Underlying it is not a metaphysical aesthetics,<br />
no pure love for the object, but a discourse on power: the will for a right, the<br />
proof of a right, just as for a long time, archives were not built up primarily for historical<br />
research (indeed, that would be a misuse of the archive), but to prove the legality of a<br />
state's claims. In this sense, the term Urkunde (title deed) corresponds with that of the<br />
archaeological original (and after all, the German "Urkunde" is pretty much a literal translation<br />
of "archaeoilogy"). But it is not just in the sense of the discourse that the original<br />
has a special quality: with technological media, the equipment helps define the original<br />
if the term is understood as a piece of information. "The proliferation and prospects of<br />
digital media have drawn our attention to the question of how the authority of informa-<br />
9<br />
tion can and cannot be established in a new medium."<br />
And thus it is no longer simply the physical reality that authenticates the representation,<br />
where signs of age and disintegration induce historicity - analogous to the<br />
changes in a work of art "that it has suffered over time in its physical structure". So, what<br />
does authorise the original as opposed to the reproduction? According to Benjamin, it is<br />
tradition and the notion of authenticity, physically endorsed in the form of a chemical patina<br />
or - analogous - through the archival proof of provenance:<br />
The authenticity of an object is the sum and substance of all that can be traced<br />
back to its origin, from its material duration to its historical testimony. [...] and thus the<br />
historical testimony of the object begins to falter [...] in the reproduction. [...] but it is the<br />
10<br />
authority of the object, its traditional importance that is thus faltering.<br />
Benjamin sees authenticity as a characteristic of the object, yet it is impossible to<br />
"determine an essence of that which is authentic." Like Benjamin's concept of the aura,<br />
the aesthetic category of authenticity is, in fact, oriented on both subjective experience<br />
and the ontic nature of the (art) work. Let us shift the question from that of authenticity<br />
to that of discourse strategies that define what is to be considered genuine. By analogy,<br />
we can say:<br />
-149-
In an age when the difference between original and copy becomes increasingly<br />
meaningless, it seems appropriate to observe the cognitive process by which a phenomenon<br />
is perceived as authentic. This would be the transition from an authenticity of the<br />
work (substance-based logic) to an authenticity of observation (process-based logic). 11<br />
And yet, authenticity is not just a category of observation, but also a function of<br />
technological materials.<br />
The Media Law of the Original<br />
The other guarantor of the notion of the original is the law: the legal discourse is interested<br />
in the direct links between originality and contractual rights. One answer of the art<br />
market, which has an interest in the continuation of an economy based on the original,<br />
is the hybrid of the original edition: one of its institutional guarantors is the museum as<br />
a medium for the systematic limitation of works and their reproduction. The trace of the<br />
aura is inscribed on the juridical notion of the original when - as in the discourse of mediaeval<br />
reliquary cults - tactility becomes the authority of the reproduction - a criterion<br />
that is itself technological: "Everything produced from the original plaster is a cast, an<br />
edition; everything not produced from the original plaster is a reproduction."<br />
But what makes a digital image an original, what a copy? Does the answer to this<br />
question depend on the degree of digital resolution when scanning, comparable to the<br />
television copyright category of transmittable material. Copiers, fax machines and scanners<br />
were exempt from copyright fees when they managed less than two pages per minute,<br />
with the effect that computer manufacturers kept the output of their machines artificially<br />
low (so users went abroad to acquire faster drives). "Last week, these brakes to<br />
digital progress have been removed." 12 Digital sampling - whether in the area of acoustics<br />
or optics - makes the media-archaeologically radical difference between analogue<br />
and digital obvious - with regard to quotation rights. We have to remember that it was<br />
the magnetic tape (audio and video) which made it possible for radio and television, original<br />
media of broadcasting and transmission, to find their way into the cultural memory,<br />
because it allowed storage. And this includes individual artistic practice such as the<br />
Loops of the video artist Klaus vom Bruch:<br />
I stole images from television and, from them I created my personal archive with<br />
which to work iconographically. The archive is my resource for a picture machine. The war<br />
pictures, for instance, reached back to a time before my own. I reached into the archive<br />
for pictures full of history. 13<br />
Thus, what is at stake is the cognitive difference between original and fake. Hans<br />
Ulrich Reck describes the television effects of an aesthetics of video clips, using the<br />
example of a video of the shooting of the Rumanian dictator Ceaucescu at the end of<br />
1989, which suggested a real-time broadcast although they were actually a media fake.<br />
But it is the fake which represents the reality of these media. And this is why the<br />
accusation of non-authenticity is no longer justified. Where the genuine is missing, it makes<br />
no sense to speak of the false. 14 - 150 -
In the age of industrial technology products, there was no need to record the copyright<br />
since in all probability, the consumer was not in a position to construct copies of<br />
artefacts with his own means (at best, reverse engineering was being undertaken by opponents<br />
in espionage - e.g. the copy of a computer in the USSR). In contrast to digital<br />
space where - for instance for music files - the user is able to download not only the<br />
title, but the entire decoder, and hence the virtual machine for reproduction. 15<br />
Thus arises the question, what actually remains of the concept of the original work<br />
in the light of the new media. What, for instance, is the smallest protectable unit in digital<br />
sound? At which degree of fractal compression is the present formula still an original?<br />
Is the law still able to guarantee data security or is this now the problem of information<br />
scientists? Does a link on the internet represent a quotation, a reference, or the<br />
appropriation of another's intellectual property?<br />
The possibility of linking and combining data from different sources [...] in an instant<br />
that comes with the new information technology is an aliud compared to the collation<br />
of the same data by hand in a searching and editing process that would take<br />
weeks and months. 16<br />
In digital space, the notion of the original is no longer in league with the law. When<br />
all theories and aesthetics are at an end, it is no longer the legal profession that is most<br />
likely to determine the characteristics a picture must have for its creator to claim ownership:<br />
henceforth, technology will play a part. For the first photographers, the question<br />
was whether the photograph of a picture appropriated the originality of the latter. Are the<br />
new media expropriating the arts of old-world Europe? In Germany, the copyright arose<br />
from the notion of genius in the era of Goethe, in England from the interests of publishers.<br />
The author is a figure of accountability (Foucault). When this law is applied to computer<br />
programs, to machines capable of imitating all other machines, they become absurd.<br />
The digital media take on the notion of the original. Just as the administrative history<br />
of data protection is no older than microprocessor-based information technology;<br />
and this contemporaneity will result in "no less than the reform of our legal system under<br />
the conditions of the information age". Part of it will be a shift in space and time, i.e.<br />
the core criteria of Benjamin's notion of the aura of the original work of art. The dispositive<br />
of passing down a culture's memory, i.e. of memetics, does not lie in the archive of<br />
originals, but in the nature of reproduction:<br />
The preservation of the Platonic Meme by means of a series of copies is a particularly<br />
obvious example. Although a number of papyri have been found recently that may<br />
well have existed in Plato's lifetime, the survival of the Meme itself is virtually independent<br />
of these. Today's libraries contain thousands, if not millions of physical copies (and<br />
translations) of Plato's (Dialogue) Meno whilst their actual forbear - the original text -<br />
has turned to dust centuries ago. 17<br />
The virtualisation of the original reveals the two bodies of a work of art in the media<br />
age. Who has the copyright of Europe's culture in digital space? The Association of<br />
Computer Manufacturing (ACM) proposes to receive all date on the Net free of charge, but<br />
to impose a fee for the physical printout.<br />
- 151 -
Bill Gates acquires the digital pictorial rights of the European museum culture: the<br />
real museum keeps the right of ownership, but not the copyright. In Germany, the notion<br />
of the art original is based on the privileged position of intellectual ownership above all<br />
other fundamental rights and is therefore conservative. In continental Europe, the personal<br />
copyright remains intact and irrevocable: the curse of the archive (since it expires only<br />
after 50 years, or goes to the heirs). "Authorship is the foundation of culture", so composer<br />
Wolfgang Rihm at the 41st CISAC World Congress in Berlin; 18 This foundation is not<br />
yet seen in the context of media archaeology, but of the arts. In the USA, however, the<br />
author's copyright terminates at the moment of publication; whilst the Anglo-Saxon copyright<br />
(since 1710: introduced to the USA in 1790) is oriented on the exploitation interests<br />
of the holder (transmitter) of intellectual property:<br />
I hereby assign [...] with full title guarantee copyright in the Contribution and in any<br />
abstract prepared by me to accompany the Contribution for the full legal term of copyright<br />
and any renewals, extensions and revivals thereof [...] in all formats and through<br />
any media of communication. 19<br />
The World Intellectual Property Organization (WIPO) has decided to apply the copyright<br />
of literary works to software and mathematical formulae as well 20 - a victory for<br />
old-world European morals over calculation? The copyright makes no difference between<br />
analogue and digital, and remains wedded to the occidental concept of the work of art;<br />
so the media culture is lacking in this respect, the awareness of the difference made by<br />
the computer, e.g. for the notion of a picture: The fractal picture compression produces<br />
again and again a new original or, rather: a digital? Beyond the legal definition, the copyright<br />
thus turns into a function of the law of hardware. There remains the question of<br />
interim storage: is it ruled by a latent copyright, or a virtual copyright?<br />
Rosalind Krauss has described registration, cataloguing and the depot as the basic<br />
parameters of 20th century art. At the end of this century, however, the trend is from storage<br />
(back?) to transmission: instead of depot and storage there is the (seemingly) immediate<br />
availability of music, text and image on demand. The standards MP3 for the fractal<br />
compression of images, and MPG for audio data mean that the problem is no longer<br />
with storage capacity but with transmission: what gets lost are nuances in colour and<br />
sound that are outside the human perceptive faculty and can therefore be dispensed<br />
with, but it is precisely these nuances that represent the signature, the mark of the original.<br />
Who has the power to define the original in digital space: aesthetic, legal or technological<br />
agencies? And can the musical product of random-generating programs - as in<br />
the case of the Decca record Music from Mathematics - still be regarded as intellectual<br />
property? "To the art enthusiast who is not conversant with the matter, it appears impossible<br />
to express poetry, music and painting in figures." 21 ; once expressed in numbers,<br />
however, the original turns into algorithms and becomes measurable in telecommunications<br />
terms - for example in Max Bense's attempt at a cybernetic "aesthetics and programming"<br />
in the IBM-Nachrichten.<br />
-152-
The Currency of the Original<br />
The economics of e-commerce sets it down: The real reserve in precious metals to cover<br />
and authorise a currency is replaced by its virtual equivalent.<br />
Up to now, there used to be a fundamental link between original and archive: for<br />
instance the museum depot as currency (warrant) of the original which authorises the various<br />
reproductions. This is true particularly for the classical museum as the currency of<br />
aesthetics: a function authorised through real purchasing decisions and depot values.<br />
The Greeks knew [...] two methods of technological reproduction of works of art:<br />
casting and striking. Bronze and terracotta artefacts and coins were the only works of art<br />
they could produce in large quantities 22 .<br />
That way, the originals may remain inaccessible, but like the gold reserves of a national<br />
bank, they are the stable reference in the circulation of their digital alter ego. Thus<br />
the German Library (Deutsche Bücherei - the recipient of deposit copies), aims to keep<br />
two copies, an archive and a user copy; the archive copy is the complete monument of<br />
continuity against digital manipulability. 23 As long as the data contain redundancies, the<br />
system is able to correct itself and to compensate for losses within limits, namely: to<br />
interpolate via the figures. It is a different matter for the "sacred texts or data that are<br />
truly relevant culturally, where one is aware that a lot would get lest if one were to throw<br />
out the objects according to the model recommended by Oliver Wendell Holmes [...], and<br />
were to keep only the digitalised data as a memento of the objects." 24 As soon as the<br />
photographic record of objects appeared to make their materiality redundant, Holmes<br />
announced Postmodernism in 1859:<br />
In future, form will be separate from material. Indeed, the material is no longer of<br />
much use in visible objects except where it serves as a model after which the form is created.<br />
Give us a few negatives of an object worth seeing [...], that's all we need. The object<br />
may then be demolished or set alight, if you like [...]. This development will result in<br />
such a huge collection of forms that they will have to be sorted by categories and put on<br />
display in large libraries. 25<br />
Thus, the data technology of electronic libraries does not do away with the physical<br />
book; indeed, each information still requires authorisation by reference to the real.<br />
The reader or viewer looking for information easily forgets the materiality of the<br />
text or image carrier. The photographic transfer of the object into the space of the pictorial<br />
archive seems to make the original redundant; take, for example, the early Roman inscription<br />
of Satricum near Rome which was discovered by Dutch archaeologists:<br />
Once the position of the block with the inscription had been photographically documented<br />
and sketched [...] this and the two others displaying the same characteristics<br />
were transported to the Dutch Institute at Rome for preparation of the publication and to<br />
await placement in a museum. 26<br />
In fact, there has been a UNESCO convention for the Protection of the Natural and<br />
Cultural World Heritage since 1972, which requires of all its member states to photographically<br />
document special edifices. Form the archive photographs, it should be possible<br />
to interpret or, more precisely, compute the building plan in case of its "destruction which<br />
-153-
is already taken into account by the protective measures".27 But with the material original,<br />
the simulacrum "analogue or digital" loses its foundation in physical reality, and<br />
therefore its authority. "I would not recommend this to anybody who has an archive."<br />
Framework and Original (Martin Heidegger)<br />
The first draft of Walter Benjamin's work Das Kunstwerk im Zeitalter seiner technischen<br />
Reproduzierbarkeit dates from the autumn of 1935. The near literal analogies to Heidegger's<br />
work Der Ursprung des Kunstwerks, which was written at almost the same time, are<br />
striking when Benjamin mentions the example of antique sculptures. The essentially distant<br />
is - entirely in the spirit of Heidegger, the unapproachable:<br />
The original way of integrating a work of art into the traditional context found its<br />
expression in the cult [...]. It is crucial that this auratic existence of the work of art is never<br />
completely divorced from its ritual function. 28<br />
The English translation of Martin Heidegger's work Der Ursprung des Kunstwerks<br />
into [The] Origin [of Art] demonstrates: arche, archive and the concept of the original are<br />
onomastically connected. "All these terms - singularity, authenticity, uniqueness, originality,<br />
original - depend on the moment of origin." 29 By contrast, "the modern framework<br />
[...] appears, from a logical point of view, as something multiple: a system of reproductions<br />
without an original."<br />
Is the Gestell (framework) - of the museum or of technology - the dispositive of<br />
the concept of the original?<br />
In ordinary use, Gestell refers to some kind of framework or apparatus. [...] According<br />
to Heidegger, Gestell is deeply connected to the modern concept of representation<br />
(Vorstellen) [...]. Heidegger comments that the essence of technology, Enframing, is 'in a<br />
lofty sense ambiguous', [...] we are always already 'in the picture'. [...] Thus the issue is<br />
not [...] whether what is on view is authentic or a reproduction. Nor is the issue whether<br />
the work is actually framed, as is Van Gogh's painting of the peasant shoes, or free-standing,<br />
as is the temple at Paestum. Finally the issue is not whether the work of art is or<br />
is not on its 'own site'. For the temple at Paestum is just as much displaced as the temple<br />
of Pergamon. 30<br />
However, Heidegger did not see with his own eyes the Bassae temple scenery that<br />
he describes (his visit to Greece took place only after the Second World War). What we<br />
see here is a rhetoric of dissimulation, because Heidegger's insights into the nature of<br />
the antique Greek temple were based on photographic evidence, and thus on discrete<br />
units of media in-formation whose technological reproduction dislocates them permanently.<br />
31 Heidegger may well have been using Walter Hege's photographs of antique temples.<br />
Hege insisted that photographs of works of art must not replace the "real encounter<br />
with the original", "and that is the way it should be, there has to remain a distance<br />
between original and reproduction", an irreducible difference. 32<br />
On the other hand, it is the reproduction - entirely in the spirit of Derrida's Grammatology<br />
- that imbues the archetype with the aura of the original 33 ; seen in conjunction<br />
with the original, the duplicate practically generates "the pure uniqueness of the pri-<br />
-154-
mary" 34 . With the camera obscura, the visual media had already made an attack on the<br />
original; J Baltrusaitis reminds us that in the 18th century, Claude's Mirror, as it was<br />
known, reflected nature as if painted by the landscape painter Claude Lorrain. "The mirror<br />
image of nature was preferred to the original by far" 35 , just as for a long time, people<br />
favoured the literary description over the photo-realistic image. A good example is a commentary<br />
on Stackelberg's archaeological publication, Der Apollotempel zu Bassae in Arkadien<br />
(1826). Here, the term 'description' keeps oscillating between image and literature:<br />
Since he knew how to render the charms of the vivid marble figures in his sketchbook<br />
with so much artistic sense and confidence, he went with equal artistic sense about<br />
the description of the magnificent impression he had taken away from the solemn place<br />
and from the halls of this sacred space. He [...] reproduces, as it were, the lost work of<br />
art before our very eyes from the few bits and ruins that remain 36<br />
- and thus an imagecreating approach of an archaeological imagination that is linked<br />
to drawing techniques.<br />
The Museum as a Place for the Original<br />
Immanuel Kant's concept of the setting of the image, the parergon (which was taken up<br />
by Derrida), points to the framework of the museum and the picture plane as vehicles for<br />
the event called the original. "Whether public museum, official salon, world exhibition or<br />
private collection: what partly constitutes the exhibition space has always been the continuous<br />
area on the wall - a wall that was more and more exclusively oriented towards<br />
the presentation of art" 37 and identifies the function of the museum: "to exclude everything<br />
else and to constitute through this exclusion what we mean by the term art." 38 It is<br />
precisely this area that is now being dislocated onto the site of the video monitor which<br />
no longer appears on the walls of the museum, but itself forms a museum space - different<br />
"frames of inscription" 39 And indeed the electronic monitor continues what Benjamin<br />
diagnosed for photography: that both in the technological and the museum sense of the<br />
exhibition, the exhibition value will push back the cult value in the reproduction medium.<br />
Perhaps originality is not situated in the original but in its museum context. Does the museum<br />
generate the original?<br />
The subject of originality which includes the notions of authenticity, original and<br />
origin, is the common discursive practice of the museum, the historian, and the producer<br />
of art. And throughout the entire 19th century, all these institutions were united in<br />
their aim to find the mark, the guarantee, the authentication of the original. 40<br />
The museum and media condition for the original, then, is precisely the fact that<br />
the artefact cannot be touched by writing as a meta- and control datum: With video, is it<br />
auratic images that become storable, or just emanations of the memoire volontaire With<br />
the pictorial media, a third entity comes between conscious and unconscious memory,<br />
the technological in-between, literally a medium.<br />
The ideal of modernist and functionalist museums was the ahistoric space, the neutral<br />
dispositive, the white cube 41 , a sublime place where time is no more, that enshrined<br />
an exhibition aesthetics beyond the urban context. But, a museum is no mythic place, no<br />
-155 -
space of unending eternity: The aura of the museum behaves in keeping with a museum.<br />
It is no longer possible to separate the framework from the contents, the exhibition: The<br />
museum is no longer able to exhibit without putting itself (self-consciously) on show. In<br />
the exhibition Les Immateriaux at the Centre Georges Pompidou in Paris, its subject, the<br />
increasing tuming-into-light (Verlichtung) in contemporary arts, questioned the materiality<br />
of the gallery and the museum itself. The museum of the future - which has dawned<br />
already - will no longer be the solid mausoleum of art and history, but a spatial abyss<br />
punctuated by electronic screens. Sure, it still is a very material effort which results in an<br />
immaterial materiality: Les Immateriaux was staged at substantial material expense, and<br />
a reminder of this is the technological wear and tear of, say, a recorder in video installations;<br />
but here, the effect sublimely blanks out the technology. The museum will continue<br />
to deceive the senses. But where once it installed objects, there now immaterialism<br />
is on the agenda, the relation without substance. There is an alternative in the radical abstinence<br />
from narrative arrangement, the withdrawal to the concept of traces. In the Munich<br />
Kunstverein, Gerhard Merz put on show - apart from a painting of Saint Sebastian<br />
being killed by arrows of looks - the questioning of the (art) history of the museum itself<br />
in the shape of the letters: DOVE STA MEMORIA?, flanked by mirrors that reflected a<br />
gallery space structured by the play of light from the windows. Where is the place of memory?<br />
In spite of an identifiable museum history, the isolated letters of this question formed<br />
an answer: the surrender of memory to its significants, the immemorial.<br />
Walter Benjamin's theory of the age of the technological reproducibility of art is no<br />
longer able to cope with today's electronic data flow. Whilst the photographic reproduction<br />
of objects still conveyed the illusion of an object, its electronic recording meant its<br />
change into simulacra of the real itself. Not only is electronics recording the objects, it<br />
also declares the age of the concrete, history: The era of material production is drawing<br />
to an end and will disappear entirely 42 . Even historical documents amount to deception<br />
since holograms of objects in museums still perfectly simulate the aura of the original.<br />
Such holograms could be transmitted anytime via telephone lines: available anytime,<br />
they undermine the hallowed status of the museum as a privileged place (store) of great<br />
masterpieces, just as Andre Malraux's photo-based Imaginary Museum no longer exhibits<br />
the individual work of art like the classical museum, but- in the spirit of Wölfflin - brings<br />
out the style by facilitating comparative reading. This, then, does not require the singular<br />
work in the museum, but a repertoire of pictures, an archive. And that means: less<br />
museum, more storage." 3 Hal Foster takes this idea further and asks<br />
whether-because in the age of electronic data processing, a system based on images<br />
and texts equalises all the in-put data into digital units - Malraux's Museum without<br />
Walls [...] will be replaced by an archive without museum [...], a system of images and<br />
text, a database of digital terms 44<br />
- where aesthetic differences are simply functions of storage technology.<br />
The Monitor Scene<br />
Pictorial media art can be transmitted - indistinguishable in its appearance from the original<br />
- to every household. As a retro-effect, this circumstance is making inroads into<br />
contemporary museum planning itself: A proposal of the Stuttgart Laboratory for Archi-<br />
- 156 -
tecture regarding the German Museum of History in Berlin (DHM) involved a building<br />
where real time of other museums or historically significant sites would be received,<br />
made visible, or stored. The net of Eurovision, news services, airlines, cable connections,<br />
telephone and telefax have long provided a different kind of cartography of the real,<br />
drawn up a different kind of museography. And so this museum proposal for the DHM includes<br />
a terminal, an electronic ramp, an ISDN connection, the DATA BANK telecommunication<br />
beyond the black box of the classical part of the exhibition, and the "remote transmission<br />
of holograms" 45 . Looking into the distance, once idealistically called "imagination",<br />
is now literally called: television. The museum no longer is the place of destination,<br />
the parcel office for historical or aesthetic objects, but becomes the relay of immaterial<br />
impulses which have long determined the perception of our present. And thus the<br />
monitor takes the place of the museum exhibition.<br />
"What is fundamentally new is that only the information is travelling; it needs to<br />
be prepared for dispatch. The images need a place to arrive in after transmission, where<br />
they can light up and be seen and (perhaps) understood. So it is about networks in<br />
which to circulate the information: that part of the building, the station, the museum, the<br />
warehouse, etc, where the connection to the 'intelligent net' is made, the ISDN socket." 46<br />
In the electronic musee imaginaire, the monitor surface takes the place of the museum<br />
space (with the loss of three-dimensionality, until Cyberspace functions in a truly immersive<br />
way): "The Interface, the 'transmitting' agent consisting of luminous dots on a thin<br />
skin, is today's monumental medium, and perhaps also that of the museum - in an age<br />
which perceives [...] movement at speed as an overriding value." 47<br />
Speed and disappearance: So far, it had been the function of the museum to establish<br />
the significance of historical objects by placing them on pedestals and investing<br />
them with significance. This monumental way of giving meaning has long been undermined<br />
by the fleetingness of the images where history, once again in keeping with Walter<br />
Benjamin's dictum, now quite literally flits past: "The past can only be captured in pictures<br />
that flash up for an instant at the moment of recognition, never to be seen again." 48<br />
As Gilles Deleuze and Felix Guattari pointed out in Anti-Ödipus, the stability of traditional<br />
writing disappears in the electronic process, the transformation into luminous<br />
dots on the monitor. Thus, chronography is turned into light. What happens in this lighting<br />
(Lichtung) - to speak with Heidegger - demonstrandum est. Even where a photograph<br />
guarantees reality, its inventor Henry Fox Talbot saw a "word of light" - light effects<br />
that enter the image carrier as graphemes and are developed later. Which bears out<br />
forcefully what was manifest in the dispute about the authenticity of Auguste Rodin's<br />
casts of negatives for The Gates of Hell: multiple copies without an original. Benjamin's<br />
essay on art reminds us that authenticity becomes an empty phrase where duplication is<br />
inherent in a technological medium: "for instance, it is possible to produce a wealth of<br />
copies from a photographic plate, so the question of the true print is meaningless." 49 The<br />
current culture about the photographic vintage print, by contrast, is seeking the re-entry<br />
of the concept of the original by defining it as the print that is "almost concurrent with<br />
the aesthetic moment" - which would make authenticity "a function of the history of<br />
technology" the past future of the original (and its apparent re-entry in digital space)5o.<br />
Today, the time difference between recording, latent storage and development is reduced<br />
to the speed of light, to luciferic (or better: luci- rather than metaphoric) real time.<br />
-157-
And this brings us to the latent representation of the document on the photoconductive<br />
drum in the photocopying process:<br />
The exposure lamp switches on [...] The lamp/ mirror unit scans the original [...] The<br />
document is exposed to the light and the bright areas of the document reflect the light<br />
via the mirror lens system onto the photoconductive drum so that in the exposed areas,<br />
the negative charge is conducted via mass by the photoconductor. By the image areas of<br />
the document, little or no light is transmitted to the photoconductor depending on the<br />
colour intensity, so that the charge in these areas remains and a latent image of the document<br />
is produced on the drum. 51<br />
This gives the document that is defined as the original a virtual alter ego, in shadow<br />
script. On the other hand, the electronic luminous dots on the screen, radically based<br />
on time. The transience of these images deregulates the stability of any interpretation<br />
which used to be guaranteed by the museum in its monuments: "museums have [...]<br />
capitulated in the face of the archival problems connected with these new ephemeral types<br />
of art by completely ignoring the visual possibilities of electronic images" 52 . Instead,<br />
the museum depot is increasingly reflecting the control mechanism of its successor medium.<br />
Like the warehouse of the Benneton clothing company is organised and operated<br />
on the random access principle, the museum depot is also adapting more and more to<br />
the random access memory of the computer.<br />
To the extent that time-based media have replaced immobile museum pictures and<br />
objects, the organisation of the museum gets recoded. If the temporal order in the classical<br />
museum was outward, inscribed on the object by relationships ("the artwork is embedded<br />
in a chronologically or thematically structured narrative mediating a specific version<br />
of art history", it is now the time-discrete event character of media art that dominates.<br />
And thus a conference on museum collections of video art in January 1999 at the<br />
Paula Cooper Gallery, New York, was entitled Buying Time 53 ; though Benjamin had already<br />
attributed to the collector who charges his objects with the quality of the fetish, an ersatz<br />
function for the once cultic power of the original.<br />
Since electronic, time-based art is technologically founded on feedback operations,<br />
social interaction takes the place of the one-too-many aesthetics of the classical exhibit.<br />
With the options of zapping and recording, television and the video monitor have already<br />
supplied the basics: for art on the internet, the "validity of a claim of originality is increasingly<br />
losing out in favour of the new ideology of interaction". 54<br />
Since the dispositive of the exhibits, the exhibition space, is asymmetric to the exhibition<br />
space, the exhibits escape being clothed with the aura of the museum. The museum<br />
framework is thus itself put on show. 55 The aim is no longer - as in Italian Futurism<br />
- to storm and demolish museums, to destroy. Instead, the museum space is subtly questioning<br />
itself. Not the exhibited objects constitute the essence of the museum, but the<br />
network of their connections and relationships (the subject of discourse analyses), the<br />
space in-between. Herein lies the immateriality of the museum, in something that is generally<br />
overlooked by a view fixated on the object. The museum space is an in-between.<br />
The artist Frangois Morellet installs neon lines in gallery rooms in a way that the edges<br />
of the room become part of his object structures - a transformation of museum architecture<br />
into that of a screen, the screen of a monitor: "early metaphors for television as 'ma-<br />
-158-
gic mirror' and 'window on the world' refer to the transparency of the glass surface of the<br />
receiver" 56 . "Actually, the whole edifice is just a display cabinet", it says in an architectural<br />
critique of the glass-dominated Sony Center at Potsdamer Platz, Berlin. It is notable<br />
what happened within this space: One part of the building (the Kaisersaal) of the former<br />
Hotel Esplanade, which was situated on the company's property and a listed building,<br />
was moved by 70 meters at great expense in order to make room for a road, and integrated<br />
into one of the new wings. Still original, this artefact has now turned into a quotation,<br />
into a copy of itself: and consequently, the wording for this hybrid in the space<br />
between original and copy is Architekturmuseum. 57<br />
Indices of the Real<br />
For the first time, optical media since photography make it possible to record the real of<br />
light. In analogue photography, it is the index, i.e. the unique pointer to something real,<br />
that authorises the medium. "In contrast to symbols, indices produce their significance<br />
on the basis of a physical relationship with their referents." 58 In that sense, the video<br />
magnetic tape is equally indexical (if not iconic, since it entertains no visual similarity to<br />
its model), the store of a real impulse track or "marking". In turn, the electronic video<br />
image on the monitor is - like the television image - in the tradition of Kepler's eye<br />
image theory, since it is not an image-producing process, but scans real impulses:<br />
The pictura produced by light in the eye entirely according to geometrical laws [...]<br />
is on the one hand, via the incoming rays [...] clearly related to the pictured subject in the<br />
exterior world, its object of reference, on the other hand it acquires at the same time an<br />
independent existence of its own. 59<br />
With the video disk, it is crucial for digitally encoded image and sound information<br />
is scanned by the laser beam without loss, also with regard to time; "a linear time structure<br />
no longer exists" 60 . On this level, therefore, applies - in variation - Roland Barthes'<br />
notion of the uncoded message of the photographic image: "that the relationship of significant<br />
and significate is, as it were, a tautology: [...] not a transformation (which an encoding<br />
could be); [...] one is faced with the paradox ... of a message without a code." 61<br />
While the physical nature of the natural world is still expressed in the photochemical<br />
emulsion, giving the photographic imprint its documentary, indexical status, this mark is<br />
ephemeral in technological images. Because "photographs are produced under conditions<br />
that force them physically to correspond point by point to the original," - as stressed<br />
by Flusser's photo theory - they belong to the sign class of indices "which are signs<br />
on the basis of their physical connection" 62 - and hence are not identical with the icon<br />
whose effect derives from the similarity of the picture, not necessarily from its material<br />
connection.<br />
An Index is a sign which refers to the Object that it denotes by virtue of being really<br />
affected by that Object. It cannot, therefore, be a Quality, because qualities are whatever<br />
they are independently of anything else. In so far as the Index is affected by the<br />
Object, it necessarily has some Qualities in common with the Object, and it is in respect<br />
to these that it refers to the Object.<br />
-159-
Is this affection, which creates a relationship between sign (or rather: signal) and<br />
object even in the non-semantic domain, also true for the impulse transmitted by an electronic<br />
medium? It is true that principal binary encoding also applies to the registration of<br />
images. Anything that can be scanned enters the neutralising code of the digital. But<br />
since images cannot exist without the excitation spaces of their presence, the interface<br />
of representation, staging and reception including the contingent area of perception<br />
whose special emanation used to be known as the "aura", the criterion of computed pixels<br />
is obviously not saying much. Though they can be computed, digital images should<br />
not be mixed with information data or simply added to the internal ramification logic of<br />
the technological archive. 63<br />
The Materiality of Media Art<br />
The auratic notion of the original constitutes a dilemma for the conservation of media art<br />
in the museum: "Interference with technology frequently also means alteration of the authentic<br />
character of a work", and it is necessary to "disclose which of the components<br />
seem worth preserving in their original configuration in spite of their outdated technological<br />
structure, and possibly because of their patina" - referred to by Benjamin - "or will<br />
substantially benefit from the aura of their media history." 64<br />
Is originality, in the case of media art, no longer inherent in the nature of the work<br />
of art, but in the physics of the apparatus? In the spirit of the cultural studies, David Morley<br />
insists on the "'physics' of television, focusing on the largely unexamined significance<br />
of the television set itself (rather than the programmes it shows), both as a material and<br />
as a symbolic, if not totemic, object" 65 . In contrast to research into television as a piece<br />
of furniture, media archaeology employs the term 'physics of television' to describe its<br />
technological conditions. In 1878, the Portuguese physicist Adriano de Paiva suggested<br />
the use of selenium to transform the brightness values of an image into the corresponding<br />
degrees of strength of the electric current. Video artists like Nam June Paik and Bill<br />
Viola expressly emphasise the physics of their medium: "hearing sound and watching<br />
movement and light is a very physical experience". 66<br />
The media artist Achim Mohne reminds us of the materiality of the video with his<br />
installation MediaRecyding (video sculpture, Gesellschaft für aktuelle Kunst, Bremen<br />
1999) where he put on show, as raw material, the tape that the recorder "spat out" during<br />
the television recording instead of rewinding it, "as the original in an artistic process<br />
that sees the tape as material, body, symbol carrier, and sculpture" 67 . But after an epoch<br />
of technological modernity that was forever trying to hide its technological conditions in<br />
a dissimulatio artis in order to allow the audio-visual illusion in the perception of the viewer<br />
to function at all, the discovery of this materiality is already a sign of its demise.<br />
The video recorder is dead, killed by TV on demand. There will be no more recorders,<br />
there will be no more cassettes, no shelves with lovingly designed covers, no video<br />
libraries, no tape spaghetti. 68<br />
The Video-Scratching is a drastic reminder of the materiality of the medium; here<br />
we find practised in the area of the visual what has long been familiar from the disk jockey<br />
world of Vinyl. Feedback produces images that hurt the eye. In Berlin, the VJ Safy<br />
- 160 -
(Assaf Etiel, Israel) regularly shows Live Scratchworks with a number of damaged laser<br />
players (picture and sound) that get stuck. This cancels the relationship between significant<br />
and significate (video clips) - desemantisation work; here, meaning itself turns (media-archaeological)<br />
material: working with that which is found (namely the data manipulation<br />
by the memory).<br />
Archaeology in Cyberspace: Image Generation Instead of Reproduction of the Given<br />
The place of reproduction is taken by the generation of virtual image, so in the electronic<br />
reconstruction of the oldest neolithic city, Catalhüyük: There is no memory in the<br />
sense that "memory" itself is now no more than a metaphor for synchronous processes,<br />
a kind of translation of electronic conditions back into the tradition of our conceptual<br />
world. The past is back via the video matrix, concretely visible, no longer tied to time and<br />
space, to history. That is the true attack of a computer-generated presence on all other<br />
time. 69 But time is hitting back:<br />
The virtual construction of Cluny Cathedral particularly demonstrates the problems<br />
of the long term availability of digitally stored data. Already lost, they could be saved<br />
from digital memory loss (for the moment) by means of expensive updating methods. 70<br />
In cyberspace, real and virtual space form hybrid alliances. The presentation of the<br />
virtual reconstruction of the antique roman military colony Colonia Ulpia Trajana, which<br />
will be exhibited at the Archaeological Park in Xanten, confronts us with a paradox: to<br />
walk through the virtual reconstruction at the original site. There is an opportunity in<br />
being able to bring out the difference between actual archaeological place and hypothetical<br />
reconstruction. But this is not possible at a site that is itself a model.<br />
Is there no further use for the original as an archaeological artefact in the age of<br />
digital exhibitions? Archaeology has been virtual for a long time. It is not only now, in the<br />
epoch of the digital media, that virtual archaeology has taken the place of immediate viewing.<br />
Once - under the primacy of antique texts - archaeology worked more in the virtual<br />
than in the original sphere; to a high degree, the medium-based, because text-communicated<br />
reception in antiquity operated as a virtual world, largely independent of the<br />
subject. It is only with J J Winckelmann that seeing the original with one's own eyes replaced<br />
the study of reproductions in earnest. G Ε Lessing, for instance, was still able to<br />
study the antique sculptural group of Laocoon in his 1766 polemic of the same title exclusively<br />
from a copperplate reproduction of the subject. Not only did he believe thereby<br />
to have at his disposal a more detached way of looking at it, but years later, when he<br />
went to Rome in person, he made no mention in his notebook of a visit to the original<br />
in the Vatican. "The original (the excavation, the find) serves as an aid for research which<br />
does not have a quality of its own and can only be kept at the ready for those interested<br />
in the source" (Circular, Rieche, 26 May 2000). It is precisely the "right of veto of the<br />
sources" that is being maintained (Reinhart Koselleck) as an authority analogous to the<br />
original, and not on the basis of the artefact itself, but of its integration in a guaranteeing<br />
infrastructure - such as the verifying archive. 71 Free material objects from the discourse of<br />
the original which, after all, has figured in this form for only 200 years, and what is left<br />
- 161 -
is a natural rather than an arts view of that which remains, the relic, the remnant (Überrest)<br />
in Johann Gustav Droysens's sense.<br />
Technology and Original: From Reproduction to Raster<br />
Notions like originality were formed only after the Enlightenment with the evolution of<br />
the modern system of fine arts at the expense of a split with the mechanical arts - a split<br />
between idealist, sublimated aesthetics and sensuous aisthesis - which can now be captured<br />
with signal technology - that are rejoined only under the heading media art: "Areas<br />
of perception of word, picture and sound, differentiated in their tendencies and screened<br />
from one another, create new forms of multimedia reality" 72 - but actually converging in<br />
a single medium, the space of computation. So the opposite of the original is no longer<br />
the reproduction or the copy, but rastering, the digital breakdown of a document into the<br />
smallest possible discrete binary-coded elements - a process that is no longer arbitrary<br />
but governed by strict relationships between points on document and image, and whose<br />
way was prepared by the copying machine in the 19th century. Rodin's reproducteur, for<br />
instance, was concerned - according to his letterhead - with the reduction and enlargement<br />
of "objects of art and industry" through a "process perfected mathematically" by<br />
means of a "special machine" that produces "editions" of these "duplicates" 73 ; Rodin, for<br />
his part, accepted only bronze casts as authentic that he himself had authorised. 74<br />
Our concepts of originality and authenticity are confronted with media of reproduction<br />
and simulation that challenge our conceptual sense of history. [...] The question<br />
[...] therefore is to what extent traditional concepts are able to cope with today's problems.<br />
75<br />
Because technological reproduction breaks with the cultural technique of tradition<br />
itself:<br />
Reproduction technology [...] detaches from tradition what is reproduced. As it multiplies<br />
reproduction, it puts mass incidence in the place of the unique specimen. 76 - and<br />
thus the pattern/raster, in the sense of Rosalind Krauss, takes the place of historicity with<br />
the result that artists "are condemned not to originality but to repetition". In painting,<br />
the pattern of the canvas and the pattern painted on it diverge: "The pattern, then, does<br />
not expose the area but hides it through a repetition" 77 - an anarchaeological act.<br />
The Inscription of the Original<br />
Every inscription is made on a surface that has a texture, not just any texture, but a binary<br />
one (the cross-wise interweaving of strips of papyrus and of all textiles, canvases<br />
produced on Jacquard looms). The archi(ve)texture of all history is its fabrication, the digitality<br />
of endless variations. There never was a first text, for the preface to every text is<br />
its carrier: "Not even a virgin surface for its inscription, and if the palimpsest requires a<br />
bare, material support for an arche-writing, no palimpsest." 78 And Barbara Johnson adds:<br />
"In order for something to function as an act, it must be inscribed somewhere, whether<br />
it be on paper, in memory, on a tomb-stone, or on videotape, celluloid, or floppy discs." 79<br />
- 162 -
But in the video image, infrastructure and representation coincide in the raster.<br />
Technologically, this is due to the fact that what is to be reproduced can be stored on the<br />
medium. But what happens when the reproduction technology itself is discontinued in<br />
history or, rather, in media archaeology? For, according to a dictum of Marshall McLuhan,<br />
the message of each new medium is the aura of its predecessor:<br />
The invention of photography revealed that painting is so captivating because the<br />
canvas does not show reality; the introduction of the motion picture revealed that the<br />
photograph derives its beauty from the lack of movement; the sound film revealed that<br />
the silent film is deeply moving because there is no noise. And colour film directors were<br />
leaders in the aesthetics of the "film noir". Then, television made it clear that all those<br />
film forms were borrowing their attractiveness from the black areas between the pictures.<br />
And now, High Vision teaches us that the video offered something that is being lost at<br />
the moment: the aesthetics of the raster line. In cyberspace, we will become aware that<br />
the power of distant media was our abstinency on the screen. Then Simstim will show us<br />
that cyberspace was so pleasant because it took place outside our nervous system. 80<br />
Thus, even cyberspace turns from media-archaeological distance into a space for<br />
the original.<br />
The Need of Technological Images for Reproduction<br />
Since every technological image represents a coding, it follows Roland Barthes's definition<br />
of the real: to be captured, it always has to be "transformed into a painted (framed)<br />
object" so that it can be depainted again:<br />
Code upon code, says realism. Therefore, realism cannot be said to "copy" but to<br />
"imitate" (it copies by a second mimesis what is already a copy). 81<br />
Travellers in the 18th and 19th centuries saw the landscape "with the eyes of people<br />
who used to draw" 82 ; Chris Marker says that much in his film essay Sans soleil:<br />
I remember a January in Tokyo, or rather I remember the images I filmed in January<br />
in Tokyo. They have replaced my memories, they are memories. I wonder how people remember<br />
who don't film, who don't photograph, who don't use tape-recorders. 83<br />
Copy (reproducibility) and archive, then, are in league with each other. At this point<br />
Benjamin, too, diagnoses a media-archaeological disjointedness: The technological media<br />
are such - first with film (and before with photography) - that their reproducibility "is<br />
directly founded on the technology of their production" 84 - medium and arche. "To an<br />
ever increasing extent, the reproduced work of art is becoming the reproduction of a<br />
work of art made with a view to reproduction", and - according to a theory of Samuel<br />
Weber 85 - the linguistic suffix of the term reproducibility already contains the seed of the<br />
virtual nature of the technological media. What is the truthfulness of technological reproductions<br />
in comparison with the original?<br />
Just as a computer giving inaccurate results does not falsify the physical laws of the<br />
machine, semantic errors in the archaeological copy of an inscribed stone do not falsify<br />
geometric statements (sc structural parity) about the comparison of original and copy. [...]<br />
- 163 -
y analogy, it does not follow from a geometrically accurate description of original and<br />
copy that the copy is semantically error-free. 86<br />
According to Benjamin, one characteristic of the original is its translatability; there<br />
exists a relational connection (intimate) between original and translation as though the<br />
need for translation were intrinsic to the original: "Translatability is an inherent property<br />
of certain works." 87 And for Benjamin, this relational concept does not refer to an interpretative,<br />
but to a relational-formal connection between translation and original - a relationship<br />
that could therefore also be formalised in the sense of technological transfer (on<br />
the lines of Shannon / Weaver's Mathematical Information Theory 88 ). Whereby video encodes<br />
this real relationship technologically, not symbolically, and the difference between<br />
original and (technological signal) translation / transfer ceases to exist altogether. For<br />
Benjamin, truth is a given - in technology, these givens are data. At any rate, time-based<br />
processes: "legibility, like translatability, occurs only with time". 89 Could one say, analogously,<br />
that video is the memory-based reproduction of a picture whose nature it is to be<br />
recorded?<br />
In principle, the technological function of the video recorder is to store television<br />
signals by converting their frequencies into electromagnetic impulses, writing these onto<br />
a magnetic tape by means of one or more magnetic heads, reading them off for reproduction,<br />
and transmitting them to the receiver, again in the form of frequencies. 90<br />
For television as a live medium in particular, this was not true for a long time, since<br />
it was its nature to give out signals.<br />
The Return of the Aura (Behind the Back of Technology)<br />
Although Walter Benjamin denied that the reproducible medium of photography had the<br />
aura of the original, the photo artist Hiroshi Sugimoto manages in his cycle Portraits revisit<br />
the function of the effigies against the backdrop of the legal fiction of the two bodies<br />
of the King in the English Renaissance, described by Ernst Η Kantorowicz. In Madame<br />
Tussaud's London waxworks, he photographed the figures of the British royal families<br />
in such a way that they are posthumously "charged with reality" rather than frozen<br />
into media of transience. 91 It is precisely at the threshold of the digital that the analogue<br />
arts (painting) and media (photography) find their restitution:<br />
In 1999, the video artist Yorck der Knöfel exhibited his Hommage to Painting at the<br />
Berlin Gallery Wohnmaschine, consisting of six monitors arranged in a semicircle that repeated<br />
over and over, in staggered time, a scene of blown-up and bursting balloons. The<br />
difference to painting thus becomes particularly clear in the hommage: "The digitally manipulated<br />
video image can scarcely be traced back to an unmistakable author" 92 - or perhaps<br />
this is a question of the media-competent, critical view, which tries to discriminate<br />
against authors in the new media as well?<br />
This enhancement of the analogue as a criterion of artistic authenticity surely is not<br />
least due to a shift of the stigma of the "reproduction medium" onto digital image processing.<br />
Furthermore, the appreciation of photography is testimony to the fact that the<br />
old media are not, in Hegel's sense, simply "merging" into the new, but that it is preci-<br />
- 164 -
sely the obstacles, anachronisms and reflections in the interaction between different media<br />
that fascinate contemporary artists. 93<br />
The genealogy of the media, therefore, should not be described as history but as<br />
changing configurations, with new media simply allotting a different place to the old<br />
(Friedrich Kittler), shifting their value, but not evolutionary.<br />
Is there a Specific Videocy?<br />
If video is merely used as a transmission device for electronically generated images, the<br />
video is not the artistic original. This is precisely the dilemma of video (art) aesthetics,<br />
as the jury of the 10th International Video Festival in Bochum experienced recently, in<br />
A/lay 2000. From the jury's introduction to prize-giving in the competition:<br />
With a number of works, we found a clear tendency towards film. This caused the<br />
problem whether we should judge video [simply] as a medium for recording, production<br />
and projection or [more strictly] the specific aesthetics and media quality of video.<br />
Would the aesthetic delimitation of video against other optical media on the basis<br />
of its formal-technological qualities be justified? 94 Is there a specific videocy 95 ? Is it the<br />
techno-aesthetic pictorial untruthfulness of video compared with the apparent veracity of<br />
television images whose constant broadcast criterion is that they must not be blurred? 96<br />
The initial fascination with the techno-properties of video - the "skandalon of the medium"<br />
(Irmeta Schneider) - increasingly lost its importance compared to the (mostly narrative)<br />
contents; once again proof of the rule that media archaeology ends where contents<br />
- as a diversion from the medium in the sense of Boris Groys (the "submedial") -<br />
begins. Where does that leave videomathesis, the specific knowledge and memory of video<br />
images, the specific options for time-axis-manipulation in video editing, being and<br />
time in time-based technological images?<br />
The Analogue Document of the Original and its Differences to Digital Space<br />
Instead of reproducing originals, originals are now sampled - a molecularisation, even<br />
atomisation of the original. Digitally, there is no original at all: not even an "image". Let<br />
us assume the difference of digital - basically photographic (Flusser's hypothesis) -, ie<br />
discrete quantities of pixels to the physically analogue picture.<br />
Somewhere between scanning a document that can be experienced haptically, for<br />
example an oil painting, und the representation of the readings on a storage medium,<br />
the original materiality of the picture or (simpler:) object seems to get lost. This is also<br />
[already] true for analogue, electronic recording processes. 97<br />
In the medium of video, the coupling of original and archive is a given: in the storage<br />
medium video, although its stored images - in contrast to an oil painting on canvas<br />
- can be detached from its concrete carrier (the magnetic tape). "The photographic can<br />
only be determined from the reflection of the image carrier and the production procedures<br />
that generate it." 98 ; by contrast, the point with digital videocy is (and this is the media-archaeologically<br />
crucial difference between analogue and digital video) that it can be<br />
transferred onto other memories without loss, and therefore extends, with Derrida (Dem<br />
- 165 -
Archiv verschrieben), into virtual space. Does the seemingly identical media reproduction<br />
of an original in analogue space, in fact, not mean its dislocation and deformation?<br />
Reproductions [...] have to be counted amongst the misrepresentations of monuments.<br />
[...] photographs [...] exaggerate their fusion with light and air, and in every case<br />
distort the harmony, alter the colours, blur the proportions, and introduce visual-pictorial<br />
elements. [...] even casts from antique moulds or prints from original wood blocks or metal<br />
plates. Whichever reproduction one is using: each demands that one remains aware<br />
of the type and degree of the distortion."<br />
By contrast, digital space promises an undistorted, unfaded identical duplication of<br />
the document. Benjamin exemplified this by means of the photographic plate; this technological<br />
model can be applied to the video tape copy: Where it is possible to produce<br />
a large number of copies, "the question of the true copy [makes] no sense" (Benjamin<br />
1978: 482) - unless with regard to the loss of data. The epoch of art in the age of its<br />
technological reproducibility analysed by Benjamin is drawing to an end. Benjamin plays<br />
the model of a memoire involontaire developed in Marcel Proust's novel A la recherche<br />
du temps perdu off against media technologies "which he describes as a non-auratic memory<br />
dispositive" 100 , and inasmuch as art is no longer drawing beauty "from the depths<br />
of time" - hence archaeo-aesthetological - but simply reproduces it technologically 101 , discrete<br />
situations affect the semantics of the original. The place of memory (in the sense<br />
of Hegel) is taken by digital space where art is no longer reproduced but sampled, and<br />
at any rate generated (imaging sciences) rather than reproduced. There is a marked difference<br />
between digital images and photography, unlike Flusser's hypothesis that they<br />
have the same discrete pixels. What looks like a picture on the computer screen is in fact<br />
a specific actualisation of data as data visualisation (imaging). The computer provides<br />
data for viewing, on a temporary basis. And this turns the static - Benjamin diagnoses a<br />
theoretical equivalent of static as having a "feel for the cognate in the world" - into a dynamic<br />
pictorial concept - something that results only when the equilibrium is reached in<br />
electronic refresh circles.<br />
This variability marks a fundamental change of pictures. In contrast to classical pictorial<br />
media such as photography and film, with a computer-generated picture, the data<br />
is no longer immutably attached to a carrier, the negative, but always "flowing". Alterations<br />
can be made to the digitally stored "picture" not just at the second step, starting<br />
from the fixed negative, but at any point, and it is therefore impossible to determine an<br />
"original" state. The state at the point of recording and subsequent changes which can<br />
be distinguished in the photographic process, coincide in the digitally stored "picture". 102<br />
- and it is indeed no more than permanent cache storage. The absence of the physical<br />
original is the beginning of the virtual picture - if virtual refers to conditions that<br />
don't exist anywhere but in electronic space; a difference, then, to the video or television<br />
picture that may flicker just as electronically, but because of its referential nature depends<br />
on light sources exterior to itself - except for noise. Digital images, then, are no<br />
longer read as analogous to photographic documents, but as pictorial illustrations, visualisations<br />
of a mathematical structure, of algorithms. They are indeed their image -<br />
photographs of the inner state of machines, as it were, of the second order. The loss of<br />
the original takes place as early as the process of electronic (tran-)scription, when everything<br />
between 0 to 1 is eliminated (Gotthard Günther sought to counter this with a mul-<br />
-166-
tivalue logic) here, the technological difference between raster and vector graphics screen<br />
comes into play.<br />
In the digital process, [...] the components of a database are discrete states. For digital<br />
images, this means: There is nothing between a pixel and its neighbouring pixels.<br />
However, discrete states cannot be experienced by the senses, since the nature of the human<br />
perception mechanism and of the body itself is characterised by the analogue, and<br />
by continual change. The digital, therefore, comes hand in hand with the disappearance<br />
of the physical. 103<br />
Particularly at the (other) end of its expulsion, however, the physical re-enters: "Since<br />
it is my intention to get to the bottom of the materiality of the pixel", continues Andreas<br />
Menn in good media-archaeological fashion, each pixel has consequently to be produced<br />
with my own hands - that is, with my body. I therefore work with my body in front of a<br />
digital camera; my appearance in the picture corresponds to "one", my disappearance to<br />
"zero". I am being scanned by the camera. And therefore, clocked. And thus the writing<br />
created from the images of his body as a cluster of pixels reads, from a distance: "I want<br />
to work only digitally" (that is, I would add, to live in discrete states) (ill. 15).<br />
In view of the virtual - ie of something taking place in electronic space - the classical<br />
distinction between original and copy becomes obsolete. "Virtual means: visible,<br />
but non-existent." 104 And what does this mean for the archiving of video art? For Dan Graham's<br />
video installation whose hardware has been lost, it means that the computer is<br />
now able to emulate it, the early reel-to-reel video-decks. The storage of media works of<br />
art is one thing, to work with them again, another. Working and exhibition versions of the<br />
museum as digital emulations are now conceivable 105 ; the video original remains stored<br />
as its authorisation. What will be done with artistically designed web pages in an age beyond<br />
the internet?<br />
Time Shift<br />
The delay between recording and transmission corresponds, for the recipient, to the time<br />
shift in the transfer from television to video, of the (technological) broadcast. The media<br />
artist Dan Graham used this technological difference for a perceptual aesthetics in the seven<br />
variations of his 1974 Video Delay Rooms (initially at the exhibition Projekt 74 in Cologne):<br />
On Monitor 1 a spectator from audience A can see himself only after an 8 second<br />
delay. While he views audience Β (in the other room) on Monitor 2, this audience sees<br />
him live on the Monitor whose image can also be seen by audience A. [...] As 8 seconds<br />
have passed, the composition of the continuum which makes up audience B, has shifted<br />
as a function of time. 106<br />
What gets lost in the analogue video image leads to an entropic dissolution of the<br />
original or, better: to a time shift original, that is to the dissolution of the concept of the<br />
original in video time, the specific videocity. With his video installation Present continuous<br />
past of 1974, Graham demonstrated: The viewer sees himself on the video monitor<br />
with a time-lag (closed circuit). In a host of vanishing points, the representation space<br />
decentralises the view and distributes it in an ambiguous spatial field. The differentiation<br />
- 167 -
etween contemplation and usage is obliterated; each comprises the other in its entirety<br />
(Ulrich Look). The oscillation of such a view corresponds to the deconstruction of the representational<br />
relationship through autorepresentation; here we find the representation<br />
of representation, depiction without the depicted. In the picture, the monitor wall allows<br />
a view of itself through itself. The result is a series of complex representations which, in<br />
theory, continues as long as the video installation is switched on, but in practice soon<br />
gets lost in the entropic density of image granularity. Such a representation decomposes<br />
itself. Which is a radical reminder- entirely in line with the Institute for time-based Media<br />
at the College of Arts in Berlin - that technological images are subject to the function of<br />
time axis manipulation.<br />
"Home video is overwhelmingly used as a 'time shift' phenomenon, moving a particular<br />
broadcast programme to a point where it is convenient to watch it" 107 ; this time<br />
shift (difference) "has to be seen in connection with the changes in the social organisation<br />
of time". "Archiv(ideo)ing and time shifting enhance the availability of time because<br />
with the storage media, data are available anytime"; Beck speaks of time buffers (Zeitpuffer).<br />
108 Let us coin the key word "dynamic memory".<br />
In the early stages of programmed television, the aesthetics of live broadcast as a<br />
technological fact and as aesthetics marked "not only the media difference with film, it<br />
also stood for a convergence with traditional theatre which had quickly been rehabilitated<br />
as a medium of art after 1945". 109 Both media forms have the risk of (technological)<br />
accidents or, rather, an "aesthetics of unpredictability". And at the same time, the whole<br />
difference lies in the archival prescription as soon as TV switches to REC (when the memory<br />
makes for the difference): For in contrast to the unrepeatability of a stage performance,<br />
the recorded television broadcast of a theatre performance can be reproduced:<br />
Every moment of the live broadcast is fixed on a magnetic tape (today digitally on a hard<br />
disk). The seemingly unrepeatable of a purely theatrical presence is therefore, in technological<br />
space, already prescribed in iteration; hence there is neither original nor source,<br />
along the lines of Jacques Derrida's Grammatologie, but also of Freud and Marx. Rosalind<br />
Krauss writes of Multiples without Originals, a principle based on originality conceived as<br />
repetition, on the original reproduction. 110<br />
The live broadcast of the coronation of Elizabeth II, the British Queen, on 2 June<br />
1953 by means of telecine transmission was a relational combination of the difference in<br />
time zone and cache. For the viewer, the qualitative authorisation is not in the technological<br />
artefact: "From the pictures alone, he will be unable, at least after the introduction<br />
of magnetic recording in 1958/59, to establish whether it isn't a recording after all" 111 ; this<br />
information is given outside the picture, parergonally - a temporised (time-distorted) variant<br />
of the concept of the original.<br />
From the transitory character of the television programme resulted the "aura" of artistic<br />
and journalistic products of this medium which is based on the "technological reproduction"<br />
of original events and, according to Walter Benjamin's theory, should have<br />
no aura at all. The transience of the broadcast as a live event seemed well-placed to save<br />
the aura of the unique and unrepeatable for television and, above all, for its artistic<br />
forms. This "aura" was lost with the "film character" of the programme and with the<br />
change to electronic recording as the basis for a stock of programmes. 112<br />
-168-
Photographic reproductions of works of art accentuate their ubiquitous exhibition<br />
value; "free and easy contemplation is no longer appropriate to them" (485). Reproduced<br />
in magazines, they need signposts, that is, indices:<br />
Now captions became obligatory for the first time. And of course they were of a<br />
very different character from the titles of paintings. Soon the directives [...] would be even<br />
more precise and demanding in cinema, where the interpretation of each individual<br />
image seems determined by the sequence of all preceding ones." 3<br />
Here rules the archival regime of registration, though it is not reducible to a logistic<br />
operation, as Benjamin explains in Konvolut Ν of his Passagen-Werk. The "historical<br />
index" of a picture does not simply refer to its date, but implies that it is only readable<br />
at a specific moment - the Now of its visibility." 4<br />
Benjamin is describing in cultural, but technologically non-specific terms what constitutes,<br />
in precise technical terms, the twin temporal operation of the video recorder: on<br />
the one hand the ability to record processes in time, which on the other hand are themselves<br />
time-based technological processes. In digital space, this situation is radicalised<br />
because discrete entities can easily be stored and are thus available to time axis manipulation."<br />
5<br />
The temporality (as essence) of the original is replaced - particularly in the era of<br />
digital text, sound and image storage - the synchrony of media-archival access. Benjamin<br />
describes this "dialectics at a standstill" in electronic terms that should not be understood<br />
metaphorically but as a reference to their technological dispositives: in analogy,<br />
a video image is the place where "what was" and "what is" come together in a flash in<br />
one constellation. This flash is called electricity, and in it, the former original melts away.<br />
Originals Based on Time<br />
What is the significance of the alliance between photography and the concept of the original<br />
as opposed to the time-based technological picture? The archive is the dispositive<br />
of photography, in contrast to the technological picture which is not created with a view<br />
to storage, but to transfer / broadcast: "In contrast to film, there is no relationship at all<br />
between photograph and television image." Between (legal-historical) document and<br />
(media-archaeological) monument:<br />
Due to its optical/chemical genesis, the photograph is able to testify to the "past<br />
presence" of a pictured object, but even the most recent photograph never reaches the<br />
present: The time of the photograph is always the time of exposure, already past, which<br />
furthermore only isolates and captures a distinct moment (however long or short) - and<br />
thereby inevitably elevates it to the decisive, significant moment. " 6<br />
In the case of the photograph, the auratic hie et nunc in Benjamin's sense is replaced<br />
by "a new category of space-time: immediate place, preceding time; [...] So that's how<br />
it was: It allows us to possess a reality from which we are protected" - as by the monitor."<br />
7 By contrast, the live broadcast on television has temporal immediacy and local<br />
otherness (an alibi). Looking more closely, and at the live effect beyond the level of human,<br />
ie sluggish, inert perception, the "specimen" of the television image is successively<br />
- 169 -
scanned and is therefore not based on an instantaneous moment (still in photo and film),<br />
but on a time-based process, and hence "transitory by definition" and indeterminable: "it<br />
is in constant withdrawal like the present itself" 118 - a perception phenomenon that is familiar<br />
from perception in film (24 images per second) and even from reading - discrete<br />
characters that form into words as they are read.<br />
This is the other side of the coin that came into play with the genre of art performance<br />
and the so-called "Gesamtkunstwerk" (total work of art): "at best, they can be documented<br />
in video recordings which are, however, only capable of capturing this one, singular<br />
event while the next performance probably looks different already.<br />
Since with the technological media, what is stored can also be transmitted, the<br />
concept of the original becomes radically temporal, discrete - temporary originals. This<br />
is also true for the time machine video recorder, particularly at the lowest level of media<br />
archaeology, because it stores the flow of television signals and thus discrete moments<br />
in time, unique, dot-shaped moments of time; reproduction of (and in) time. In the technologically<br />
induced cultural shift of emphasis from storage to transmission, communication,<br />
once expressed, is always lost in the broadcast:<br />
Where things are still put in writing, this is now seldom done in uninterrupted<br />
ways; instead, the original is transformed, crosses space as an electronic signal and is<br />
only reconstituted when it has been received. The result is something like a remote copy<br />
which lacks essential qualities of the original document. 119<br />
How can the recording and replay medium of video be coupled with the discourse<br />
of the original if its essence - contrary to the (seemingly) pure broadcasting medium of<br />
television - consists in the interim storage of images, withholding them? After all, the storage,<br />
or interrupting, medium of the video recorder breaks precisely the flow of programmes<br />
that represents - according to Raymond Williams - "important elements of the<br />
aura of the traditional communicative process of television". Or is this second component<br />
of the aura of television, the live broadcast, a retroeffect of video recordability?<br />
Particularly in the era of canned cinematic and electromagnetic television, live broadcasts<br />
have great significance for the aura of the medium as a community-building communicative<br />
organiser. The time-shifted repetition of a programme that is broadcast live<br />
cancels the temporal synchrony of the event and its transmission by television. 120<br />
With this radical individualisation of time, there also returns the discrete moment<br />
in time whose loss Benjamin had lamented in his observations on the aura of the work<br />
of art: "There is no more individual 'Now' that unequivocally refers to a 'Before' and 'After'.<br />
The subject is no longer located in a point in time but knows only duration." 121 Only,<br />
the manner of sensory perception in human collectives is not so much a function of historical<br />
change in the social conditions, but rather in the media - which is why there is no<br />
need for historical, but for media-archaeological analysis. The originality of video - and<br />
the storage medium film - lies in the fact that it is able to depict time, and that is, processes<br />
(unlike painting, which can only condense them in symbols or allegories).<br />
Nam June Paik's video art installations can be traced back to, among others, Lessing's<br />
Laocoon hypotheses: "Video art imitates nature, not its appearance or material,<br />
but its inward time structure [...], the process of ageing (a particular type of irreversibi-<br />
- 170 -
lity). 122 Thus it shares a characteristic with music, but not with painting, that was noted<br />
by Benjamin. He quotes Leonardo:<br />
Painting is superior to music because it does not have to die as soon as it is<br />
brought to life, as is the case with unfortunate music ... Music, which disappears as soon<br />
as it is created, comes second to painting which, with the introduction of varnish, has become<br />
everlasting. 123<br />
The video work possesses a uniqueness which - in contrast to Benjamin's criterion<br />
for the auratic uniqueness of the original work of art - does not reside in the Here and<br />
Now, but precisely in its temporal duration.<br />
And the "time-structure" is not just a necessary "starting point" as in the organisation<br />
of any cinematic movement. It can definitely be seen as the externalised essence<br />
of video works of art. 124<br />
So much for the analogue video, in digital, virtual space, however, every single pixel<br />
is a discrete event in time, and therefore an original. So, in response to the title I was<br />
given for my talk "The Concept of the Original in the Age of Virtual Media", I would like<br />
to modify this as follows: In virtual media space, only the discrete bit can be regarded as<br />
a temporary original - as a "unique appearance" in the sense of Walter Benjamin, but devoid<br />
of his 'Messianism', and no longer "in the distance" but in time - in the televisional,<br />
time-based media of transmission: "Translatability, after all, comes about only in<br />
time and for a time, and translation is not a mere transcription". 125<br />
ι<br />
Walter Benjamin, Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit [second version], in: Gesammelte<br />
Schriften, ed. Rolf Tiedemann/Hermann Schweppenhäuser, Frankfurt/Main (Suhrkamp) 21978-89,<br />
Vol 1.2 (Abhandlungen) 1978, 431-508 (479).<br />
2 Peter Μ Spangenberg, Lemma Aura, in: Karlheinz Barck u.a. (Hg.), Ästhetische Grundbegriffe. Historisches<br />
Wörterbuch in siebben Bänden, Bd. 1, Stuttgart/Weimar 2000, 400-416 (402).<br />
3 Quoted from: Jochen Hörisch, Ende der Vorstellung. Die Poesie der Medien, Frankfurt/Main (Suhrkamp) 1999,<br />
i85f.<br />
4 Spangenberg 2000, 403ff.<br />
5 In his review of Susan Buck-Morss, Dialektik des Sehens. Walter Benjamin und das Passagen-Werk, transl. Joachim<br />
Schulte, Frankfurt/Main (Suhrkamp) 2000, in: zitty (Berlin) 15/2000, 58.<br />
6 Stefan Krempl, Kommt die GEMA-Gebühr für den Computer? (in conversation with Peter Bartodziej),<br />
http://www.heise.de/tp/deutsch/inhalt/on/247i/i.html (27 Sept 1998).<br />
7 Kunstwerk, version 2, 475<br />
8 Paul Valery, Die Eroberung der Allgegenwärtigkeit, in: idem, Über Kunst. Essays [La conquete de l'ubiquite,<br />
in: Pieces sur l'art, Paris, no year], Frankfurt/Main (Suhrkamp) 1959, 46-51 (47).<br />
9 Roger Blumberg, Contribution to the discussion at the Colloquium Excavating the archive: new technologies<br />
of memory, Parsons School of Design, 3 June 2000, New York.<br />
10 Walter Benjamin, Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit, version 1 (prod. 1935),<br />
in: Benjamin, GS, Vol. 1/2 (1978): 438t.<br />
11 Spangenberg 2000, 406<br />
12 Notice from Detlef Borchers in the column Online in: Die Zeit No. 30, 20 July 2000, 26.<br />
13 Tilman Baumgärtel, Besseres Fernsehen, schöne Momente. Ein Gespräch zwischen Klaus vom Bruch und Daniel<br />
Pflumm, in: Kunstforum International, Vol 148, December 1999-January 2000, 98-105 (101).<br />
14 Hans Ulrich Reck, Erinnern und Macht, Vienna (WUV) 1997, 151.<br />
- I7I -
15 Cf Marc Poster, Des Kapitalismus' linguistische Wende. Die Ware im Zeitalter ihrer digitalen Reproduzierbarkeit,<br />
in: Utz Riese (ed), Kontaktzone Amerika. Literarische Verkehrsformen kultureller Übersetzung, Heidelberg<br />
(Winter) 2000, 317-333 (324 and 329).<br />
16 Jürgen Ostermann, Datenschutz, in: Kurt G AJeserich, Hans Pohl, Georg-Christoph von Unruh (eds), Deutsche<br />
Verwaltungsgeschichte, 6 Vols, Stuttgart (Deutsche Verlags-Anstalt) i983ff, Vol 5 (1987), Chapter XXI "Datenschutz",<br />
1114.<br />
17 Daniel C. Dennett, Philosophie des menschlichen Bewußtseins, Hamburg 1994, 271.<br />
18 Cf Jörg Morgenau, Verwerter und Hervorbringer, in: die tageszeitung, 9 September 1998, 19.<br />
19 Publishing Agreement with Routledge (Magazine Rethinking History), version 1998.<br />
20 Cf Uwe Mattheiss, Krieg der Kopierer. Das Urheberrecht in Zeiten weltumspannender Informationsnetze, in:<br />
Süddeutsche Zeitung, 28 September 1998.<br />
21 Philipp Möhring (barrister at the Federal Supreme Court, Karlsruhe), Können technische, insbesondere Computer-Erzeugnisse<br />
Werke der Literatur, Musik und Malerei sein?, in: UFITA 50 (1967), 835-843 (837).<br />
22 Benjamin, Kunstwerk [second version] 1936, 474.<br />
23 Cf Stefana Sabin (reviewer) on: Marc Baratin / Christian Jacob (eds), "Le pouvoir des bibliotheques". La memoire<br />
des livres en Occident, Paris (Albin Michel) 1966, in: Frankfurter Allgemeine Zeitung, 9 October 1996.<br />
24 Cf Friedrich Kittler, Zeitsprünge. Ein Gespräch mit Birgit Richard, in: Kunstforum International Vol 151 Only-<br />
September 2000), 100-105 (102).<br />
25 Quoted from Wolfgang Kemp, Theorie der Fotografie I. 1839-1912, Munich 1980, 121.<br />
26 CM Stibbe, The Archaeological Evidence, in: idem et at., Lapis Saricanus. Archaetogical, Epigraphical, Linguistic<br />
and Historical Aspects of the New Inscription from Satricum, 's-Gravenhage 1980, 21-40 (27).<br />
27 Harun Farocki, Die Wirklichkeit hätte zu beginnen, in the exhibition catalogue: Fotovision. Projekt Fotografie<br />
nach 150 Jahren, Hanover (Sprengel Museum) 1988, 122.<br />
28 Benjamin, 1978, 480.<br />
29 Rosalind E. Krauss, Die Originalität der Avantgarde und andere Mythen der Moderne, hg. v. Herta Wolf, Amsterdam/Dresden,<br />
2000, 210.<br />
30 Kathleen Wright, The place of the work of art in the age of technology, in: Martin Heidegger, Critical Reassessments,<br />
ed. Christopher Macann, Vol IV: Reverberation, London / New York (Routledge) 1992, 247-266<br />
(255-7). See also Joseph Kockelmans, Heidegger on Art and Art Works, Dordrecht (Nijhoff) 1985.<br />
31 "Die technische Reproduzierbarkeit des Kunstwerks führt zu seiner Ummontierung" (The technological reproducibility<br />
of a work of art leads to a change of its emplacement): Walter Benjamin, GS Vol I 1978: 1039<br />
(preliminary notes to Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit).<br />
32 Quoted from: Angelika Beckmann, Ein "Wegweiser zum Sehen". Walter Heges Photographien von Kunstwerken<br />
- Intentionen und Gestaltungsweise, in: idem / Bodo von Dewitz (eds), Dom - Tempel - Skulptur. Architekturphotographien<br />
von Walter Hege, Catalogue handbook Agfa Foto-Historama Cologne 1993,14-22 (20).<br />
33 Jacques Derrida, Grammatologie [*Paris 1967], Frankfurt/Main 1973.<br />
34 Rosalind Ε Krauss, Die fotografischen Bedingungen des Surrealismus, in: idem, 2000: 129-162 (154).<br />
35 Klaus Bartels, Vom Erhabenen zur Simulation. Eine Technikgeschichte der Seele: Optische Medien bis 1900<br />
(Guckkasten, Camera Obscura, Panorama, Fotografie) und der menschliche Innenraum, in: Jochen Hörisch /<br />
Michael Wetzel (eds), Armaturen der Sinne. Literarische und technische Medien 1870 bis 1920, Munich (Fink)<br />
1990, 17-42 (18), with reference to: J Baltrusaitis, Imaginäre Realitäten. Fiktion und Illusion als produktive<br />
Kraft, Cologne 1984, 131.<br />
36 Böttiger, in: Artistisches Kunstblatt No. 22 (1826); quoted from: Otto Magnus von Stackeiberg, Schilderung<br />
seines Lebens und seiner Reisen in Italien und Griechenland, nach Tagebüchern und Briefen dargestellt von<br />
N. von Stackeiberg, Heidelberg 1882, 402f.<br />
37 Rosalind Ε Krauss, Die diskursiven Räume der Fotografie, in: dies. 2000, 175-195 (177).<br />
38 Jean-Claude Lebensztejn, L'espace de Cart, in: idem, Zigzag, Paris (Flammarion) 1981, 41; cf Krauss 2000: 177.<br />
39 Wolfgang Kemp: "The image must first be framed before it can be linked with another", quoted from: Gerald<br />
Mast, On Framing, in: Critical Inquiry 11 (September 1984), 82-109 (82).<br />
40 Krauss 2000, 211.<br />
41 See Brian O'Doherty, Die weisse Zelle und ihre Vorgänger, in: Wolfgang Kemp (ed), Der Betrachter ist im Bild.<br />
Kunstwissenschaft und Rezeptionsästhetik, Cologne 1985.<br />
42 Cf Martin Groß, Ein neuer Buchtyp: das bibliographische Bulletin, in: Ästhetik und Kommunikation, issue<br />
67/68, 18th year (1987), 5.<br />
-I72-
43 Cf W Ε, Mehr Speicher, weniger Museum. Cyberspace als Datendepot und musealer Repräsentationsraum,<br />
forthcoming in: Rosmarie Beier (ed), Geschichtskultur in der Zweiten Moderne. Vom Präsentieren des Vergangenen,<br />
Frankfurt/Main / New York (Campus) 2000, 279-297.<br />
44 Hal Foster, The Archive without Museums, in: October ~/j (1996), 97-119, paraphrased by: Wolf 2000: 22.<br />
45 Memoire zum Entwurf für ein Deutsches Historisches Museum in Berlin, 7 September 1987 (typescript).<br />
46 LAB F AC, December 1987 (typescript).<br />
47 LAB F AC, Competition German Museum of History in Berlin, Text 748707 (typescript).<br />
48 Cf Helene Maimann, Das Wahre Bild der Vergangenheit, in: idem (ed), Die ersten 100 Jahre. Österreichische<br />
Sozialdemokratie 1888-1988, exhibition catalogue (Gasometer, Vienna 1989), 13.<br />
49 Walter Benjamin, Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit, in: idem, Gesammelte<br />
Schriften, Vol 1.2, Frankfurt/Main (Suhrkamp) 1974, 482.<br />
50 Krauss, 2000, 203f.<br />
51 From the manual for the copier MINOLTA EP 450/450 Z.<br />
52 Ursula Frohne, Old Art and New Media: The Contemporary Museum, in: Afterimage. The Journal of Media Arts<br />
and Cultural Criticism, Vol 27 No 2, September / October 1999.<br />
53 Cf Ursula Frohne, Ars oblivionis: Die Kunst des Sammeins im digitalen Zeitalter, in: Gerda Breuer (ed), summa<br />
summarum: Sammeln heute, Frankfurt/Main / Basel (Stroemfeld) 1999, 109-128 (125).<br />
54 Ibid., 117<br />
55 Cf Ulrich Look, Dekonstruktionen des Kunstwerks. Zu Arbeiten von Daniel Buren, Michael Asher und Dan Graham,<br />
dissertation (Ruhr University Bochum), 124t, re Michael Asher's exhibition in the Mies van der Rohe<br />
building Museum Haus Lange, Krefeld.<br />
56 Joan Kristin Bleicher, Symbolwelten des Fernsehens. Anmerkungen zur spezifischen Raumstruktur der Narrationen,<br />
in: Sabine Flach / Michael Grisko (ed), Fernsehperspektiven. Aspekte zeitgenössischer Medienkultur,<br />
Munich (KoPäd) 2000, 114-132 (129), with reference to: John Fiske, Television Culture, London / New York<br />
1987, 21.<br />
57 Hanno Rautenberg, Der Kampf um die Lufthoheit [über Helmut Jahns Berliner Sony-Center], in: Die Zeit No 26,<br />
21 June 2000, 45.<br />
58 Krauss 2000: Anmerkungen zum Index: part 1, 249-264 (251).<br />
59 Ulrike Hick, Die optische Apparatur als Wirklichkeitsgarant. Beitrag zur Geschichte der medialen Wahrnehmung,<br />
in: montage/av 3/1/1994, 83-96 (88), with reference to: Johannes Kepler, Johannes Keplers Gesammelte<br />
Werke (KGW) 2, ed Max Caspar, Munich (Beck) 1938.<br />
60 Maren Plentz, Medienkunst - eine Chronologie, in: Flach / Grisko (eds) 2000: 254-266 (263).<br />
61 Roland Barthes, Rhetorik des Bildes, in: idem, Der entgegenkommende und der stumpfe Sinn, transl Dieter<br />
Hornig, Frankfurt/Main (Suhrkamp) 1990, 3if; cf Krauss 2000: Anmerkungen zum Index: Part 2, 265-276<br />
(266Ο.<br />
62 Charles Sanders Peirce, Die Kunst des Räsonierens, in: idem, Semiotische Schriften, Vol 1, ed and transl Christian<br />
Kloesel / Helmut Pape, Frankfurt/Main, 1986, 193.<br />
63 Hans Ulrich Reck, Auszug der Bilder? Zum problematischen Verhältnis von Erinnern, Techno-Imagination und<br />
digitalem Bild, in: Norbert Bolz / Cordula Meier / Birgit Richard and Susanne Holschbach (eds), Riskante Bilder.<br />
Kunst, Literatur, Medien, Munich (Fink) 1996, 103-116 (i09f).<br />
64 Frohne, 1999b, 124<br />
65 David Morley, Television: Not so much a Visual Medium, more a Visual Object, in: Chris Jenks (ed), Visual Culture,<br />
London / New York (Routledge), 170-189 (170).<br />
66 Quoted from: C Darke, Feelings along the body, in: Sight and Sound (December 1993), 26.<br />
67 Sven Drühl, Achim Mohne - Zeitverschiebungen und Beobachtungen zweiter Ordnung, in: Kunstforum International<br />
Vol 151, July-September 2000, 146-151 (151).<br />
68 Achim Mohne in an interview with Sven Drühl on 30 October 1999 in the Cologne Atelier, quoted ibid.<br />
69 Martin Emele, Der Computer rekonstruiert uns die Zitadelle des Königs Priamos, in Kurt Denzer (Hg.), Cinarchea.<br />
Sichtweisen zu Archäologie-Film-Kunst, Kiel, 2000, 26-29 C 26 )·<br />
70 Christiane Deußen, Preface, in: idem and German UNESCO Commission (eds), Geschichte und Erinnerung -<br />
Gedächtnis und Wahrnehmung, Bonn 2000, 3-5 (4).<br />
71 Ottfried Dascher makes a similar point in his contribution to the discussion (Nordrhein-Westfälisches Hauptstaatsarchiv,<br />
Düsseldorf), in: "Ein kulturelles Erbe bewahren und nutzen ...": Vorträge und Diskussionsbei-<br />
-I73-
träge, Symposium zur Film- und Videoarchivierung in NRW, ed Wolf-Rüdiger Schieidgen, Düsseldorf (Nordrhein-Westfälisches<br />
Hauptstaatsarchiv) 1996, 85.<br />
72 Karlheinz Barck et al, 2000, Preface of the editors, IX.<br />
73 Cf Albert Ε Elsen (ed), Rodin Rediscovered, exhibition catalogue of the National Gallery of Art, Washington,<br />
1981, 256.<br />
74 Albert Elsen, organiser of the exhibition Rodin Rediscovered at the National Gallery of Art in Washington, quoted<br />
in: Krauss 2000: 221.<br />
75 Karlheinz Barck et al, 2000, Preface of the editors, IX.<br />
76 Walter Benjamin, Das Kunstwerk im Zeitalter seiner technischen Reproduzierbarkeit, version 1 (1935), in: Benjamin<br />
Vol 1/2 (1974): 438t.<br />
JJ Krauss, 2000, 209.<br />
78 Jacques Derrida, Scribble: Writing Power, in: Yale French Studies 58 (1977), 146t.<br />
79 Barbara Johnson, Erasing Panama: Mallarme and the Text of History, in: A world of difference, Baltimore/London<br />
1989, 67.<br />
80 Agentur Bilwet, Medien-Archiv (1992), transl G Boer (Bensheim / Düsseldorf 1993), 27; cf Spangenberg 2000:<br />
410.<br />
81 Roland Barthes, S/Z [1970], transl Jürgen Hoch, Frankfurt/Main (Suhrkamp) 1976, 59.<br />
82 jane Austen, Northanger Abbey [1818], German: Die Abtei von Northanger, transl Christiane Agricola, Zürich<br />
(Diogenes) 1996, i24ff; cf Krauss 2000: 211.<br />
83 Quoted from: Anton Kaes, History and Film, in: History & Memory 2, No 1 (autumn 1990), 121.<br />
84 Benjamin, Kunstwerk, version 2: 481: my emphasis<br />
85 Samuel Weber, Virtualität der Medien, in: Sigrid Schade / Christoph Tholen (eds), Konfigurationen. Zwischen<br />
Kunst und Medien, Munich (Fink) 1999, 35-49.<br />
86 Peter Janich, Die Naturalisierung der Information, Stuttgart (Steiner) 1999, 44f.<br />
87 Walter Benjamin, GS, Vol 4, Part 1: Die Aufgabe des Übersetzers, Preface to: Charles Baudelaire, Tableaux parisiens,<br />
Frankfurt/Main (Suhrkamp) 1972, 9-21 (10).<br />
88 Claude Ε Shannon / Warren Weaver, Mathematische Grundlagen der Informationstheorie, Munich (Oldenbourg)<br />
1976 [*i949]-<br />
89 Christopher Fynsk, The Claims of History, in: diacritics 22 (autumn/winter 1992), 115-126 (120).<br />
90 Siegfried Zielinski, Audiovisuelle Zeitmaschine. Thesen zur Kulturtechnik des Videorekorders, in: idem (ed),<br />
Video -Apparat / Medium, Kunst, Kultur. Ein internationaler Reader, Frankfurt/Main et al (Lang) 1992, 91-114<br />
(91)·<br />
91 Jutta Schenk-Sorge, Sugimoto: Portraits, Deutsche Guggenheim Berlin, March-May 2000, in: Kunstforum International,<br />
Vol 151 (July-September 2000), 3i4f (315).<br />
92 Krystian Woznicki, Wenn Videokunst der Malerei huldigt, in: Berliner Zeitung, 19 May 1999.<br />
93 Sigrid Schade, Zur verdrängten Medialität der Kunst, in: idem / Christoph Tholen (eds), Konfigurationen. Zwischen<br />
Kunst und Medien, Munich (Fink) 1999, 269-291 (279).<br />
94 For a negative reply, cf Slavko Kacunko, Feed Back und Feed Forth, in: Catalogue Videofestival Bochum 2000,<br />
46f.<br />
95 After a term coined by Meredith Mendelsohn, Vidiocy Prevails, in: ArtNet Magazine 1999.<br />
96 Along these lines Irmela Schneider at the panel discussion "Video in der Medienkunst" in the context of the<br />
Tenth International Bochum Video Festival, 24-27 May 2000.<br />
97 Andreas Menn, Text supplement (Cologne, July 2000) for his digital video Workout (1999), presented in the<br />
context of the seminar Ikonologie der Energie, Media College of Arts, Cologne, winter semester.<br />
98 Herta Wolf, in: Krauss, 2000, 15<br />
99 "Begriff und Methode der Archäologie", in: Handbuch der Archäologie im Rahmen des Handbuchs der Altertumswissenschaft,<br />
ed W Otto, Vol I, Introduction: Munich (Beck) 1939, 184-198 (191t).<br />
100 Cf. Spangenberg 2000: 407.<br />
101 Benjamin: Charles Baudelaire, in: Benjamin Bd 1/2 (1974): 646f.<br />
102 Claudia Reiche, Pixel. Erfahrungen mit den Bildelementen, in: Frauen in der Literaturwissenschaft. Circular 48<br />
(August 1996), themed issue Science & Fiction, 59-64 (59).<br />
-I74-
103 Andreas Menn, Text supplement (Cologne, July 2000) to his digital video Workout (1999), presented in the<br />
context of the seminar Ikonologie der Energie, Media College of Arts, Cologne, winter semester 1998/99.<br />
104 Klaus Kreimeier, Fingierter Dokumentarfilm und Strategien des Authentischen, in: Kay Hoffmann (ed), Trau-<br />
Schau-Wem. Digitalisierung und dokumentarische Form, Constance (UVK Medien) 1997, 29-46 (44).<br />
105 "An emulator is a program that makes it possible to run software on a computer that was originally meant<br />
for a totally different type of computer. [...] Furthermore, entire new processors can be emulated as software<br />
to test their functions. [...] For instance, they may reproduce old operating systems that have long been forgotten<br />
in order to enable ancient software to run at all on modern computers." Detlef Borchers, Der simulierte<br />
Computer, in: Die Zeit, 18 February 1999, 35.<br />
106 Dan Graham, Video - Architecture - Television, ed Benjamin Buchloh, Halifax and New York 1979, 11; cf Sabine<br />
Flach, "TV as a fire-place". Dan Grahams Medienarbeiten als gesellschaftliche Analyse, in: idem / Grisko<br />
(eds) 2000: 230-253 (234ff).<br />
107 John Ellis, Visible Fictions. Cinema - Television - Video, revised ed, London / New York (Routledge) 1992,112.<br />
108 Klaus Beck, Medien und die soziale Konstruktion von Zeit. Über die Vermittlung von gesellschaftlicher Zeitordnung<br />
und sozialem Zeitbewußtsein, Opladen (Westdeutscher Verlag) 1994, 306.<br />
109 Peter Seibert / Sandra Nuy, Live is Live is Live. Vom Theater und seiner Inszenierung im Fernsehen, in: Flach<br />
/ Grisko (eds) 2000: 200-212 (200).<br />
110 See Wolf 2000: 21, referring to: Rosalind E Krauss, Your Irreplaceable You, in: Retaining the Original, Multiple<br />
Originals, Copies and Reproductions, Center for Advanced Study in the Visual Arts Symposium Papers VII,<br />
National gallery of Washington, Hanover, New England / London (UP of New England) 1989, 141-159 (154).<br />
111 Knut Hickethier, Fernsehen, Modernisierung und kultureller Wandel, in: Flach / Grisko (eds) 2000: 18-36 (32).<br />
112 Peter Hoff, Schwierigkeiten, Fernsehgeschichte zu schreiben, in: Flach / Grisko (eds) 2000: 37-57 (41).<br />
113 Benjamin 1978, 485.<br />
114 Walter Benjamin, GS, Vol 5 (Das Passagen-Werk), Part 1: Ν 2a, 6 (Aufzeichnungen und Materialien), Frankfurt/Main<br />
(Suhrkamp) 1982, 577.<br />
115 See Friedrich Kittler, Fiktion und Simulation, in: Aisthesis. Wahrnehmung heute oder Perspektiven einer anderen<br />
Ästhetik. Essays, eds Karlheinz Barck, Peter Gente, Heidi Paris and Stefan Richter, Leipzig (Reclam)<br />
1990, 196-213 (204t).<br />
116 Susanne Holschbach, TV-Stillgestellt: Fotografische Analysen gegenwärtiger Fernsehkultur, in: Flach / Grisko<br />
(eds) 2000: 213-229 (215).<br />
117 Barthes 1990: 39.<br />
118 Holschbach, 2000, 215.<br />
119 Volker Kahl, Interrelation und Disparität. Probleme eines Archivs der Künste, in : Archivistica docet: Beiträge<br />
zur Archivwissenschaft und ihres intersisziplinären Umfelds, hg. v. Friedrich Beck, Potsdam, 1999, 245-258<br />
(2549<br />
120 Zur Geschichte des Videorecorders, 1986, 326t.<br />
121 Heinrich Popitz et al, Technik und Industriearbeit, quoted from Siegfried Zielinski, Zur Geschichte des Videorecorders,<br />
Berlin (Wissenschaftsverlag Spiess) 1986, 329.<br />
122 Quoted from Zielinski 1992: 91-114 (96).<br />
123 Leonardo da Vinci, Frammenti letterarii e filosofici, quoted from Fernand Baldensperger, Le raffermissement<br />
des techniques dans la litterature occidental de 1840, in: Revue de Litterature Comparee, XVII, Paris 1935, 79<br />
(Note 1), quoted from: Benjamin 1978: 498.<br />
124 Zielinski 1992: 96, with reference to: Wulf Herzogenrath, Videokunst. Ein neues Medium - aber kein neuer<br />
Stil, in: idem (ed), Videokunst in Deutschland 1963-1982. Eine Dokumentation des Kulturkreises im Bundesverband<br />
der Deutschen Industrie, Stuttgart, no year [1982], 15.<br />
125 Fynsk 1992, i23ff.<br />
-I75 -
Discussions The Notion of the Originär<br />
Axel Wirths: I would like to thank Michael Wenzke for giving an account from real life. I<br />
found the talk very interesting, it is good to know that there is someone able to speak<br />
so clearly and plainly about such a complex subject because that's the way he actually<br />
treats it. I also found Wolfgang Ernst's lecture very interesting, and the way he sought<br />
first to dismantle the notion of the original and then to rebuild it. I am curator for media<br />
art and director of 235 media, distributors and agency for media art. Since 1982, we have<br />
developed an active distribution structure of 800 tapes and an archive of around 3000<br />
works. In addition, we represent a number of artists with installations and are actively<br />
participating in the realisation of new productions.<br />
Siegfried Zielinski: Until a few days ago, I was vice-chancellor of the Art College for<br />
Media in Cologne, now I am once more travelling in the cause of an-archeology of the<br />
media, my actual field of work. The first video recorder I could use in practice was a 1963<br />
"Philips recorder". Under the oscilloscope, you could see the fine structure of the signals<br />
Wolfgang Ernst was talking about.<br />
Miklos Peternäk: I teach in Budapest at the media department of the College of Art<br />
and am director of C3, Centre for Culture and Communication in Budapest.<br />
Axel Wirths: I will start by summing up the various viewpoints. Eventually, we will<br />
no doubt have to cobble together the three subject areas under discussion today. It has<br />
become clear today that with the growing structural broadening of media art, i.e. from video<br />
art to media art, the notion of the original is increasingly falling apart and this art is<br />
becoming more process-like. The art is turning ever more immaterial and at the same<br />
time more process-like. I see this also in connection with the role of the artist, the function<br />
of the artist, i.e. the artist is less and less this multitalented artist, but offers instead<br />
a system of tools and interfaces controlled by algorithms or software programs. Works<br />
that show this process-like structure are Bill Seaman's communication artworks and also<br />
the large body of works on the Internet. So the notion of the original has to be viewed<br />
in its function with reference to the role of the artist, and then the whole idea of the artistic<br />
work will change accordingly. Here, we are scratching at real manifestations of art<br />
history. If the idea of the work of art is reduced to a database that has been compiled<br />
and designed and in parts freshly conceived by the artist, and with a specific interface,<br />
then the actual question of the notion of the work of art and of originality may well become<br />
obsolete. In this context, I would like to ask Siegfried Zielinski whether he would<br />
not agree that in the era of digital reproducibility, the notion of the original has become<br />
obsolete. Has it not plainly become dated, belonging to a notion of art that has little in<br />
common with the electronic media?<br />
Siegfried Zielinski: No, I think that the opposite is true. Since it is clearly so hard<br />
to part from the original, why not simply turn it round and say, we have an infinite number<br />
of originals, isn't that much better. I think that is the heart of the matter. Everything<br />
we have discussed on various levels - and in conclusion, Wolfgang Ernst put it in a nutshell<br />
with the term "temporary original" - amounts to the fact that these new processes<br />
and works can be originals only for a very brief moment. What makes them original is a<br />
- 176 -
particular performance or, to go back to Jochen Gerz's phrase, a particular interpretative<br />
reproduction. We have to make every effort to bring this kind of originality into play in a<br />
productive way and to reflect on what that means. I would like to bring a truly important<br />
point of an ideological, philosophical nature up for discussion. The fine arts in the wider<br />
sense were much too late in discovering the problem of originality. Physicists, who might<br />
be said to be most closely involved with material reality, have long departed from one<br />
single reality. At least since the fifties - as Everett's most famous text on the "many<br />
worlds", the many worlds that exist, has shown. For the physicist, there isn't just one original<br />
world. Only fine artists, for reasons closely linked with the market, with history and<br />
conservative art historians and critics, still believe in this one world that is to be measured<br />
against an objective measuring stick. To me, that seems to be the crux of the whole<br />
story. One also has to keep in mind that few of the artists working with the media come<br />
from the tradition of fine or sculptural arts, but are much more likely to come from performance,<br />
from the performing arts and from music, where they are much more involved<br />
with time-based processes and art forms. I consider that a very important point, I find<br />
those artists the most original that are working in this area of art with, or through, the<br />
media. These are the artists that come from such a background and not those that did<br />
some kind of'expanded painting' or 'expanded sculpturing'. To me, they are the most boring<br />
ones, but of course they are in good hands in the museum.<br />
Axel Wirths: Thank you, Siegfried Zielinski, that was an interesting detour into performance<br />
that after all goes hand in hand with the idea of the original of the moment.<br />
Though that is a very poetic definition of the notion of the original, and I would therefore<br />
rather not use it. One could also say, okay, there are a hundred thousand parallel<br />
universes that are all original. Perhaps that would be the right thing, particularly since we<br />
have learnt today that it very much depends on what hardware is being used, what space<br />
is available, and on the training of the technicians and the staff who will operate the<br />
equipment.<br />
Wolfgang Ernst: There is a fundamental difference between analogue pictorial media<br />
and digital space. Every point in the analogue picture still has the character of an index<br />
in the sense that it is still related to photography. It refers to a point of light in the<br />
exterior world, which it represents. Every electronic image still has some kind of tangential<br />
contact with the sources of light outside the medium; in digital space or in virtual<br />
space, on the other hand, there are things that exist nowhere else but in electronic space.<br />
After all, that is what distinguishes the virtual concept from other concepts, so a point<br />
on a radar image, for instance, still has tactile contact with the exterior world, but in digital<br />
space, a pixel is nothing but pure calculation. The moment things consist of nothing<br />
but pure calculation, they have lost that character and therefore their contact with the<br />
physical world. And that is where I would draw the line between what can be an original<br />
and what no longer is an original.<br />
George Legrady: Let me contribute some anecdotes regarding the question of the<br />
original from the perspective of the artist or the producer. First of all, I would like to<br />
stress that in the production of digital media works of art, it is the job of programming<br />
that is the creative act. Furthermore, this component of production, which we normally<br />
view as rather technical, i.e. the job of programming, shapes the final product and guides<br />
it in a particular direction. So the authorship is shared between artist and technici-<br />
-177-
ans working together on the production and design. When I create a work of art, then<br />
there are a number of variations, and it may be version 26 that I actually sell, or it may<br />
be version 27. The original, in the end, is the work that I present to the public, and the<br />
others are versions I keep for myself. Also, many of the works are a product of the limitations<br />
of the medium, the periods of development in the media are changing very fast,<br />
and it has happened to me that works I produced seven years ago no longer function in<br />
the same way with the new equipment. The conventions, the production conditions have<br />
changed. If I wanted to present something in fifteen years' time that I produced seven<br />
years ago, I would probably have to redo the whole project.<br />
Reinhold Mißelbeck: When we decided to debate the notion of the original in this<br />
forum, we were above all interested to explore what a museum is actually integrating into<br />
its collection when it acquires a work of art. Are we buying something material or an idea,<br />
is it just an artistic concept that, in view of the rapid technical progress mentioned by<br />
George Legrady, has to be forced into ever new technological forms, into a technological<br />
corset in order to stand out, to become visible? Or are we actually acquiring an object in<br />
the traditional sense, just like buying a sculpture or a painting, where the original is closely<br />
linked with its materiality? If I understood Wolfgang Ernst correctly and follow his definition<br />
that there is that point of light also in the digital film, and that the numerous flickering<br />
points of light define the original, then I have to conclude that according to this<br />
definition, the original is still bound up with the object. A point of light exists where you<br />
have something producing that point of light, so it depends on electricity, technology,<br />
and a machine. This definition of originality is no doubt still tied to materiality, and if I<br />
understood Michael Wenzke correctly, insurances are no longer able to cover non-existing<br />
materiality. Nor can the pure concept floating on the Internet any longer be insured. I<br />
have to part with the idea of the concept that is acquired by the museum and that is<br />
open to analogue and digital presentation, for various forms and types of copies. Instead,<br />
I would have to pursue the idea that in video art, too, the notion of the original<br />
is closely bound up with the film, with material things. So in the extreme case, the first<br />
tape I bought would be the original, even if I could never play it again. Is that correct?<br />
Axel Wirths: We have to be careful with the terminology. On the one hand, we are<br />
talking of video art, of collecting and archiving videotapes. Wolfgang Ernst's definition is<br />
of interest here, that is, the change from the analogue to the digital medium. The installation,<br />
by contrast, provides a very interesting aspect. I refer once more to the example<br />
of Bruce Nauman. For the installation, there is indeed only a building plan in the shape<br />
of a drawing. The artist does not care about how camera and monitor are used. Of course<br />
there are artists who view the technical equipment as an aesthetic element of the installation<br />
or sculpture.<br />
Siegfried Zielinski: A short comment on Reinhold Mißelbeck: this question of time<br />
does help a little with the definition. You buy a work or a process in a certain condition,<br />
and you have got to stand by that. What we have seen here from Jochen Gerz has very<br />
little to do with the way he presented it in 1972. You buy something in a particular state,<br />
and now - and that is the qualitative issue - how you handle the question of restoration<br />
depends very much on the process or the object. If I am dealing with a sculptural work,<br />
for instance a work by Fabrizio Plessi or a later work by Nam June Paik that he built from<br />
junked television sets, then the crucial point is not that there is still something flickering<br />
-178-
somewhere. It is a sculpture signed by the artist. The situation is entirely different in the<br />
case of a work by David Larcher that is currently in its eighth version. We have had the<br />
fourth version on show in Berlin since 1983, i.e. over a period of 17 years. There we have<br />
a particular state on day X. We have to make a contractual agreement with the artist setting<br />
down what we wish to show and promising an adequate presentation. Here, the temporal<br />
dimension is of great significance and we have to tackle it robustly. Or take an even<br />
more complex example so we know what we are talking about, Yohero Kabaguchi's work<br />
'Morpho Genesis' which we will show in Bonn. This work has been changing continually<br />
since 1983. It is automatic and has no fixed state unless we stop it at a particular point.<br />
We are interested in day X, and that is what we wish to put on show. The work is on-going,<br />
it will keep developing year after year.<br />
Reinhold Mißelbeck: I do not see any problem with video sculptures; it is the video<br />
art films that are problematic. In my view, the U-matic tape that is converted into Betacam<br />
and then exists in digitised form does raise the question of the original. Is the last<br />
Betacam copy still an original, or was it the first? In the end, they are all copies even if<br />
they are of a better quality. That is the issue that should be discussed, the point where<br />
the problems of definition arise.<br />
Axel Wirths: It is not the first time that videotapes were discussed. As far as I can<br />
remember, we have come to the conclusion more than once that even the master tape is<br />
no original. If you can speak of an original at all in this context, then it must be the raw<br />
material that served in the production of the master tape. But even the master tape is<br />
second generation. At any rate, I refuse to speak of an original in this context, and I<br />
would suggest, therefore, that we should try to develop strategies as to how we might<br />
come close to this original form. It seems legitimate to me to proceed quite radically and<br />
to ask whether it makes sense at all to restore and preserve these works. Perhaps one<br />
should simply allow them to disintegrate.<br />
Miklos Peternäk: Here we are faced with the difficulties of terminology: original/originality.<br />
I see two aspects, one, that the opposite of the original is not the copy, but the<br />
fake, the non-original. Second, it is a question of quality, value and identity. In this context,<br />
quality is what was accepted and intended by the artist. Identity denotes a particular<br />
identity and not another, i.e. some sort of identification. Incidentally, we have heard<br />
two very interesting terms today in this context: duplicate and original copy. I think they<br />
are the same. Third, the value of the work of art is in turn to do with the market. With<br />
video and time-based media, we are aware that they are transitory media. From the start,<br />
video was such a medium in transition from black and white, open reel. Now it is digital,<br />
and that means that the works have to be transferred to a different medium at least every<br />
seven or ten years. Now we are in the kind of transition phase where stored data are<br />
transferred onto servers and computers. As yet there are no standards, but it is already<br />
clear that the analogue era of the videotape is about to end. That is completely normal,<br />
we are able to analyse and develop strategies as to how we will survive those ten, fifteen<br />
years until new standards have been established in the digital world. Just imagine<br />
how this happened in film, think back to the black and white films of the twenties and<br />
thirties, or films of 1910. Those works have completely disappeared because the film material<br />
has disappeared. The speed has changed, we are no longer able to watch these<br />
films the way they were shown in those days. Today, all we can find is reproductions of<br />
-179-
these films. We can think about them, we can try to develop strategies, but we have to<br />
accept the fact.<br />
Wolfgang Ernst: Let me try once more to clarify the difference between originals<br />
that are defined by the process of ageing, i.e. by a temporal process, and the trace-like<br />
notion of the original where something exists only for a fraction of time. On the one<br />
hand, there is a terrible hardware-oblivion, something like an old tape of Jochen Gerz. If<br />
we play it today and see these terribly faint images, then the tape possesses the structure<br />
of ageing that is a feature of this particular tape. No other tape, no digital computer<br />
program could ever simulate the ageing process, the process of disintegration, the<br />
process of integration of these images, in the same way. That fulfils all the criteria of Benjamin's<br />
classical notion of the original. The definition by Alois Riegl, who around the year<br />
1900 described the value of art objects over time, can also be applied to the analogue<br />
videotape. As long as something can decay, time is working on it, and that is the unmistakeable<br />
process etched into a work that can be neither multiplied nor imitated. And for<br />
that long we are indeed dealing with an idea of the original that is bound up with the<br />
material, with the physical. But the moment an image is written as a program, it is no<br />
longer subject to this temporal process of decay and ageing. If in the world of antiquity,<br />
a Greek geometer or mathematician declares: '2+2=4', then that is a formula, so to<br />
speak, that still exists today without ageing process, without a trace of change over time.<br />
And the images generated in digital space only exist because they have been programmed,<br />
they exist in a numerical space, in a mathematical, cybernetic numerical space<br />
that even internally is no longer subject to an ageing process, but can only appear- and<br />
there is the shift - when we plant it into hardware. The original is present virtually or latently,<br />
but it becomes visible only when it is attached to hardware, which in turn changes<br />
over time. That's where I see the difference to the classical original. Every Greek statue<br />
exists in space, whilst the latent original in digital space which appears only for an instant<br />
each time it is called up, will then disappear again.<br />
Axel Wirths: But that would mean - to return once more to Reinhold Mißelbeck -<br />
that museums and collections are indeed faced with a problem. And of course we have<br />
come together here in order to work out a solution to this problem. I would like to suggest<br />
once more that we organise a similar meeting to discuss issues of restoration and<br />
adequate forms of storage. In this debate, I would like to see included the step from the<br />
analogue to the digital mentioned by Wolfgang Ernst since the moment we restore a work<br />
- just as the work of Jochen Gerz was restored - the point of restoration must be viewed<br />
as the end of the obsolete notion of the original and a status quo has to be defined of<br />
the idea of the original in the nineties or the year 2000, which ten years later will have<br />
changed again.<br />
Michael Wenzke presented several pragmatic and practical positions. While he is<br />
talking more about installations and sculptures, I think his definitions are quite interesting.<br />
He speaks of originality and rarity with regard to the insurance of sculptures and<br />
media installations. In practice, in my experience, the artist possesses three copies plus<br />
an artist-proof, so that when all three works have been sold, he can still show one, which<br />
he is not allowed to sell. That ensures the rarity of the work. In this context, he also<br />
spoke about restoration, and I was surprised to hear that an insurance would define the<br />
- 180-
estoration of an installation, i.e. the replacement of individual components of the installation,<br />
as a reduction in value.<br />
Michael Wenzke: Of course, the problem is to assess the reduction in value. We<br />
have to gauge or evaluate the degree of interference with the originality of the artistic<br />
substance. The viewpoint is essentially material, I did say that, and that is simply at the<br />
heart of the insurance concept. That may be quite banal, but it is the reality and everyday<br />
business of insurances. We do consult curators, restorers and possibly valuators.<br />
Axel Wirths: Are there any attempts in the collaboration with museums and collectors<br />
to limit media installations in principle to editions of three to five works?<br />
Michael Wenzke: No, that is defined by the artist. Of course we are all aware that<br />
the market price rises with the rarity of the work.<br />
Marcel Schwierin: I would like to return once more to the notion of the original and<br />
its definition. We have heard that we have the algorithm that generates an image in the<br />
digital field. What does it mean when an image comes into being? After all, it does not<br />
appear non-intentionally, but intentionally. So the image has a particular association with<br />
an intention at a particular point in time. I won't go into the reconstruction of the author<br />
now, but this is what happens, and so I have a particular output that resurfaces in the<br />
context of the museum or the exhibition. And therefore I once again have a framework<br />
for originality that goes far beyond this whole issue. Essentially, the question is whether<br />
this picture point is the true original since ultimately it cannot be separated from the intention.<br />
Wolfgang Ernst: This is under discussion at the moment, and in America, algorithms<br />
and mathematical formulas themselves have actually been put under copyright. The moment<br />
that happens, the classical notion of the author, including image-generating programs,<br />
would be restored. If we accept the model that even mathematical formulae that<br />
generate images and are under copyright, then the public knowledge we produce, e.g. at<br />
universities, would be in danger. Anybody can quote the debate we are conducting here.<br />
Fortunately, not every word we are uttering here is spoken under copyright. Even the fact<br />
that our contributions are being recorded does not pose a problem for us at the moment.<br />
We have to be careful what we subject to copyright. One hypothetical note on the structure:<br />
the pixel in an image is the actual original. But de facto, I can only realise what I<br />
am able to describe, otherwise it does not exist. Nor can I reconstruct the remaining relations.<br />
Axel Wirths: But the issue of the notion of the original is still relevant in this context.<br />
I would like to refer to Siegfried Zielinski's contribution that the original is represented<br />
by the moment of broadcasting in a temporal continuum. In this context, I would<br />
also like to touch on another aspect, namely interactive installations. Bill Seaman's work<br />
"The World Generator", for instance, where he offers an endless number of tools; or<br />
George Legrady's work which we saw this morning. That is, the artist increasingly withdraws<br />
as the author of the original and basically only offers a working platform where the<br />
visitor can create his own original. I think it is very interesting that in some areas - that<br />
is not an isolated case - the artist is withdrawing more and more from his authorship,<br />
enabling the public to get into the work, to change it and even to create his own original<br />
- l8l-
in that particular temporal continuum. In the context of the development of media art, I<br />
would like to put this aspect up for discussion.<br />
Siegfried Zielinski: My answer to that is twofold: First, it is often the second-rate artists<br />
that operate in this way. Only, people don't dare talk about it, but they simply delegate<br />
to the viewers what they can't do themselves, and rely on a delirium of creativity.<br />
Second, in the case of works where this is done genuinely and to high artistic standards,<br />
we are indeed dealing with a development towards a very temporal, performing art that<br />
is constantly recreated by the participants. Processes, then, that we are very familiar with<br />
from improvised jazz, from free jazz. There is a number of participants constantly performing<br />
something new, and there is a certain agreed basic structure. In every other aspect,<br />
the performance is free. I think artworks will develop in this direction, and that means<br />
that originality will have to be redefined again and again; and I am saying quite deliberately<br />
that it is 'originality', not 'the original' that will have to be redefined.<br />
Axel Wirths: There is one topic we have so far not yet examined in detail, the area<br />
of art on the Internet. I would like to ask Bärbel Otterbeck how the Wolfsburg Museum<br />
is handling that, and the question also goes to Christine van Assche. Is that still an artform<br />
that one should show in a museum? And is it an artform that should be preserved<br />
there - and that is the job of the museum - in some way that may be questionable?<br />
Bärbel Otterbeck: I think the museum has an obligation towards the artist who deals<br />
with Net Art. We have to integrate Net Art in some form independent of any material<br />
interests. In my work, I try to distance myself more and more from the material viewpoint.<br />
I am not sure at the moment in what form, there has been input as early as five years<br />
ago, there is something in store for us, and we have to face up to it. As yet, I don't know<br />
myself exactly how I will deal with this art form. But I am sure that I will do so and think<br />
it is important that Net Art is allowed into the museum.<br />
Could I ask Michael Wenzke once more how the reduction in value which is closely<br />
linked to the material, actually works. When I make a copy of a video tape on a digital<br />
medium - a principally restorative measure to preserve the work - does that constitute<br />
a reduction in value?<br />
Rudolf Frieling: May I add to this. Michael Wenzke earlier quoted Nam June Paik<br />
who says there are, as it were, two objects: an original and a 'better quality copy'. According<br />
to this definition, however, the 'better quality copy' is of less value.<br />
Michael Wenzke: According to the market definition that is true. Of course, one has<br />
to ask what is meant in this context by 'better'. From the viewpoint of the market, the<br />
copy is indeed less valuable, the object of less value. On the question of reduction in value<br />
I would comment that we have relatively little experience with claims, so there are<br />
simply no rules of thumb for such cases.<br />
Reinhold Mißelbeck: My comment refers to the editions, and to the question of the<br />
number of copies and the original. Of course, we know this distinction from other media<br />
such as photography where it is common practice to produce a much higher number of<br />
copies than in video art. In photography, you have editions of up to 20 copies, yet prices<br />
remain high, but nevertheless it is usual even with these editions to speak of originals.<br />
It is not customary to describe as the original only the concept of the artist, the ba-<br />
- 182 -
sis from which he develops his work, and to consider everything else a copy. I think the<br />
approach to video art should be no different, so there should not just be copies on the<br />
market but no original, with the artist himself keeping the original. If an artist produces<br />
an edition and the buyer pays, say, $40-50,000 for a work by Bill Viola or William Kentridge,<br />
then he has acquired an original, even if it exists in three copies.<br />
Axel Wirths: I would agree to that. It is standard practice, and the buyer takes it for<br />
granted that he has acquired an original. But in theory it could also be viewed differently,<br />
and I think Wolfgang Ernst's talk made that point.<br />
Lysiane Lechot-Hirt: Let me add something regarding Internet projects. In our experience,<br />
the URL, the Internet address, is the original. There are artists who own, and<br />
want to keep, their URL as a basic artistic gesture.<br />
Wolfgang Ernst: But of course the URL is not an object, and we could ask whether<br />
the museum is the right place for collecting Net Art. If have no problem with the collections<br />
of video art, they are in good hands in the museum. But with Internet art, we need<br />
another type of organisation. I am thinking of a topological structure rather than a spatial<br />
one.<br />
Axel Wirths: The question is whether the museum in its present form, as we know<br />
it, is an adequate place for the presentation and collection of Net Art, a process art. I refer<br />
you to the discussions we had in the last few years and that, oddly, have ceased.<br />
There was a series of symposia and congresses on the topic of the "Museum of the 21 st<br />
Century". We are all in crisis, architecture does not function, and all these voices have fallen<br />
silent. We really do need a new type of place for presentation, we need new strategies,<br />
starting with architecture. Rudolf Frieling could tell tales from his own experience<br />
about the difficulties of working in the remodelled building of the ZKM. When I look at<br />
the new museums such as the Guggenheim Museum in Bilbao or the Hamburg Kunsthalle,<br />
I see the classical museum bunker of the 19 century. These buildings were constructed<br />
to hang pictures on the wall. I doubt whether the museum is the right place to<br />
show Internet Art which itself still has great problems to get out of this monitor box.<br />
Wolfgang Ernst: For Internet Art, we don't need the museum, any monitor is sufficient<br />
to present Internet Art.<br />
Marcel Schwierin: I think it is a matter of time. At the moment, we do need the museum<br />
for this. But HTML in which Internet Art is currently written will probably be obsolete<br />
in a few years. Then nobody will know any more how that functioned at all, and<br />
Internet Art will have to be made more like an object again. Then we will also have to rediscuss<br />
the notion of the original because artists will once again limit their works. There<br />
will be only three computers that will represent their Internet Art in HTLM4, the format<br />
that will be current then, and all others would not be allowed to make a copy. That computer<br />
would no longer be linked to a net, because the net would already be working with<br />
totally different standards. Whatever the institution that will store this Internet Art, it will<br />
be a kind of museum.<br />
Reinhold Mißelbeck: It is true that the museum reforms stipulated in the seventies<br />
have not fulfilled expectations, because they did not realise the demands made in theory.<br />
The first house that actually realised this kind of reform was our neighbour, the Ro-<br />
- 183 -
man-Germanic Museum, which developed the stroll through the museum, as it were, after<br />
the destruction of the temples. The last one probably is the Museum Ludwig, then<br />
museums were once again built in the classical style. There are reasons for this: those<br />
working in the museum had to see that visitors had largely lost their respect of art, and<br />
there was a huge increase in damages. So new spaces were built whose atmosphere<br />
demanded respect for the arts since there was no longer sufficient capability for conservation<br />
and supervision. These are only two of the reasons that led to a renaissance of<br />
classical museums in the traditional style.<br />
Axel Wirths: But that would not contradict a search for an earnest and meaningful<br />
art form of the new communication structure and the new form of presentation. It cannot<br />
be realised within the existing buildings, however, from supervision to the lack of technological<br />
know-how. I know what I'm talking about, I have tried, and realised, that for six<br />
years at the Kunst- und Ausstellungshalle in Bonn.<br />
Reinhold Mißelbeck: I would like to thank all of you who have come here and gave<br />
talks and participated in this debate. We have discussed important problems, and though<br />
we certainly could not solve them, we may have come a little closer to a solution. In this<br />
context, may I call your attention to the Video-Encyclopedia, a project that we are producing<br />
jointly with the Centre Georges Pompidou and the Centre pour I'lmage Contemporaine<br />
St Gervais Geneve. This collaboration not only aims to work out a video encyclopedia,<br />
but a platform for regular meetings and debates. We meet twice a year for an<br />
exchange, and I would like to invite more institutions to join this circle. The broader the<br />
dialogue, the sooner we will arrive at authoritative decisions and agreements. Together,<br />
we will be able to develop standards that are valid and binding for many.<br />
- 184-
Jochen Gerz<br />
Ich habe meinen kurzen Vortrag „Spurlose Kunst?" genannt. Mit diesem Titel möchte ich<br />
darauf hinweisen, dass Künstler, die mit Video gearbeitet haben, nicht Ende der 6oer<br />
Jahre und auch nicht später, in den 70er Jahren - dem Problem der Haltbarkeit von Video<br />
gleichgültig begegnet wären. Andererseits sieht es jedoch so aus, als ob eine gewisse<br />
Qualität der bewußten und gesuchten Auseinandersetzung mit der Dauerhaftigkeit umgeschlagen<br />
wäre in einen etwas freudlosen Umgang der Museen und Institutionen mit<br />
diesen undankbaren Objekten. Einige Museen wurden Anfang der 70er Jahre durch die<br />
Auseinandersetzung mit diesem Medium, so überraschend es klingt, von einem fast jugendlichen<br />
Elan ergriffen - es gab damals noch kaum hardware, es gab noch nicht viele<br />
Apparate, aber es gab schon Symposien, die aus heutiger Sicht einen klassischen, fast<br />
zeitlosen Charakter haben. Wie heute fragt man sich (wenn auch aus einem anderem<br />
Grund), wozu sie dienen: gab oder gibt es eine Dringlichkeit für die Probleme, die das<br />
Medium Video stellt? War es zu früh und ist es zu spät heute, oder ist es heute immer<br />
noch zu früh? Was ist der Grund für diese Veranstaltungen auf denen man sich Fragen<br />
stellt, um sie nicht zu beantworten? - Die inhaltliche Auseinandersetzung mit dem Medium<br />
setzte sich vor 30 Jahren wie auch heute mit der scheinbar technischen Frage der<br />
Haltbarkeit auseinander. Und heute wie damals scheint es ein ungeschriebenes Gesetz<br />
der Innung Kunst, dass gute Kunst von Dauer ist.<br />
Die technische Bedingung des Mediums führte zur Kritik dieser „Wahrheit" und wie<br />
viele Wahrheiten, die damals befragt wurden, hat auch sie ihre Befragung überlebt. Zu<br />
erwähnen ist aber, dass die Kritik überlebte und dass seither beide, Wahrheit und Kritik<br />
der Wahrheit, koexistieren. Zudem ist das Video unterdessen abgelöst worden von digitalen<br />
Bild- und Tonträgern (CD, DVD etc.), die haltbarer sind. So dass inzwischen auch die<br />
Emphase, mit der theoretische Fragen oft einherkommen, nicht mehr angesagt ist.<br />
Was bedeutet es, ein Video anzusehen im Vergleich zur Betrachtung einer Skulptur<br />
von Lehmbruck? Was ist-das Gemeinsame bei der Betrachtung unterschiedlicher Kunstwerke?<br />
Wahrscheinlich/der Faktor ZeitJHier ist die Zeitder Betrachtung meine eigene Sache,<br />
dort ist sie objel^^-aiTTncTTvon etwas sprechenTdäs ich nicht gesehen habe? Im<br />
Durchschnitt verbrachten Museumsbesucher in den frühen 90er Jahren in den USA zwei<br />
Sekunden vor einem Bild. Letztendlich ist das neue Medium ein, vor allem unkommerzielles<br />
Mittel Kunst zu machen, auszustellen und zu betrachten. So gesehen, ist Video<br />
fast ein Rückschritt hinter die Zeit der Renaissance, in Zeiten, als Kunst etwas vollkommen<br />
anderes bedeutete als heute.<br />
Eigenartig aber ist, dass seither in Bezug auf die Rezeptionsgeschichte von Videokunst<br />
nichts passiert ist. Es gibt eine Toleranz. Diese überträgt sich manchmal in Kuratorenposten.<br />
Es gibt ein Dulden (es ist, wie es ist), aber man kann nicht sagen, dass in<br />
irgendeiner Form - ästhethisch, rezeptorisch oder theoretisch - etwas geschehen sei. Sie,<br />
die Videokunst gehört eben dazu, und ich glaube, in diesem Zusammenhang ist auch das<br />
hier im Symposium vorgestellte Beispiel des Vereins „Video Les Beaux Jours" interessant.<br />
Die Aktivität dieses Vereins gründet sich darauf, dass ein oder mehrere Museen „out-<br />
-28-
wählen treffen. Die haben die Freiheit arbiträr willkürlich zu sammeln. Ein Archiv hat das<br />
nicht. Deswegen ist das einzige Archiv mit dem wir konfrontiert werden, das Gesetz der<br />
hardware. Da haben wir nämlich in der Tat keine Verhandlungsmöglichkeiten. An die müssen<br />
wir uns halten, an die technologischen Gesetze der hardware. Aber die Sammlungen,<br />
die die Videomuseen etwa darstellen, haben mit dem Wort Archiv oder auch mit der Institution<br />
Archiv und auch mit dem Archiv im Unterschied zu anderen Formen, nichts zu tun.<br />
Deswegen möchte ich dafür plädieren, den Begriff nicht mehr zu verwenden oder aber in<br />
einem strengeren Sinne.<br />
George Legrady: Die Projekte, die ich in den letzten sieben Jahren durchgeführt habe,<br />
hatten alle mit Archiven zu tun. Archive beinhalten Massen von Informationen und Dokumente<br />
historischer Quellen, die eine bestimmte Zeit und einen bestimmten Raum repräsentieren.<br />
1992 habe ich damit begonnen, ich kam ursprünglich aus dem kommunistischen<br />
Ungarn und bin dann in die USA gekommen. Ich habe das Archiv benutzt in dem Sinne,<br />
dass es ein Dokument ist, das objektiv ist im Gegensatz zu den Dingen, die die Leute als<br />
subjektiv ansehen. Wenn es jetzt um die Idee von Präsentation geht, also den Begriff der<br />
Präsentation, gibt es etwas, was wir noch gar nicht angesprochen haben. Das ist die Akkumulierung<br />
von Reaktionen des Publikums, der Besucher. Ich denke, ein Teil der Präsentation<br />
im Museum ist auch das Publikum. Das Publikum reagiert, doch das Museum bekommt<br />
eigentlich gar kein feed-back von den Besuchern. Wir haben die Technik, die Reaktionen<br />
des Publikums aufzuzeichnen. Wenn man sich einen Film mehrmals ansieht und mit wechselndem<br />
Publikum, dann kann man über einen längeren Zeitraum eine wachsende Bedeutung<br />
des Filmdokuments feststellen.<br />
Reinhold Mißelbeck: Ich finde es sehr interessant, dass Lysiane Lechot-Hirt das vollkommen<br />
offene System, d.h., jeder sucht sich das aus, was er will, ob er informiert ist oder<br />
nicht, für problematisch hält. Sie bevorzugt die in gewisser Hinsicht erschlossene Sammlung.<br />
Mich würde interessieren, ob George Legrady sich sein Ausstellungssystem auch in der<br />
Übertragung auf die Präsentation einer Sammlung vorstellen kann. Eine Sammlung, die wieder<br />
ganz anders zustande gekommen ist als die Exponate einer solchen Ausstellung. D.h.,<br />
eine Museumssammlung, die von einem Künstler in der Weise kuratiert ist, dass er ein Besucherzugangssystem<br />
entwickelt. Kann er sich das als offenes System vorstellen, also nicht<br />
nur als statischen Bestand, sondern als einen Bestand, der auch Zuwächse hat, so dass sich<br />
das System ständig im Fluss befindet. Ist das denkbar aus seiner Sicht?<br />
George Legrady: In den 80er Jahren hat Joseph Kosuth im Brooklyn-Museum eine Ausstellung<br />
gemacht. Seine Aktionen bestehen darin, dass er ein Archiv aus Sammlungen, die<br />
nicht neutral und objektiv sind, schafft. Die Selektion kombiniert bestimmte Kunstwerke<br />
und Aussagen. Der Kurator wird sozusagen zum Künstler. Gestern war ich an der Universität<br />
in Portsmouth. Dort habe ich mein Projekt vorgestellt und hatte längere Redezeit zur Verfügung,<br />
um die Arbeit zu erläutern. Eine der Fragen, die gestellt wurden war, ob dieses Werk<br />
z.B. von einem Museum aufgegriffen werden könnte für ein anderes Projekt. Ich glaube, es<br />
ist so, dass meine Investition als Künstler im Aufbau der Struktur selber besteht, der Inhalt<br />
ist damit kompatibel.<br />
-27-
tuell zu sein als sich mit physischen Räumlichkeiten zu beschäftigen. Bei physischen Räumen<br />
geht es immer um die Größe. Dieses Problem haben wir im virtuellen Raum nicht. Wir<br />
müssen also auf beiden Fronten kämpfen. Es ist sehr wichtig, dass Museen ihren Raum haben,<br />
gerade wenn es um neue Präsentationen geht. Es ist wichtig zu berücksichtigen, dass<br />
nicht jeder online ist, es gibt immer noch viele Menschen, die keinen Computer besitzen,<br />
und diese Menschen kommen immer noch ins Museum, um sich Kunstwerke anzuschauen.<br />
Und die andere Sache ist, dass wir natürlich Anstrengungen unternehmen müssen, um die<br />
Öffentlichkeit in größerem Maße an die Werke heranzuführen, die heute in großer Zahl zur<br />
Verfügung stehen. Wir müssen Programmpräsentationen entwickeln und eine neue Auswahl<br />
treffen, damit die Öffentlichkeit darüber informiert ist, was wir tun und wo unsere Stärken<br />
liegen. Das sind Aufgaben, die wir leisten müssen, auf beiden Ebenen, der physischen und<br />
der virtuellen.<br />
Reinhold Mißelbeck: Der Kernpunkt ist die Frage der Präsentation. Wie kommen die<br />
Archive ans Publikum und da haben wir einerseits sehr traditionelle Methoden, wie sie Lysiane<br />
Lechot-Hirt vorgetragen hat. Es gibt einen Raum, in dem eine Maschine steht, man<br />
legt das Band ein und präsentiert das Kunstwerk. Da ist der Ort, an dem man es individuell<br />
anschauen kann. Wahrscheinlich gibt es darüber hinaus noch Ausstellungen. Das Museum<br />
Ludwig hat z.Zt. überhaupt keine Videothek, es gibt unsere Sammlung nur im Rahmen von<br />
Ausstellungen zu sehen. Dann gibt es die sehr technisierte Präsentationsmethode des ZKM<br />
oder auch die virtuellen Ideen vom Museum, wie sie Pascale Cassagnau und George Legrady<br />
geschildert haben. Ich habe eine Frage an Rudolf Frieling. Wenn sie jetzt noch einmal<br />
die Möglichkeit hätten, ein Präsentationskonzept ihrer sehr umfangreichen Sammlung zu<br />
entwickeln, wie würden sie entscheiden. Wäre es das sehr technologisch-fortgeschrittüche<br />
Konzept oder würden sie eine andere Methode wählen. Oder würden sie eventuell zweigleisig<br />
fahren, eine traditionelle Präsentationsform und eine virtuelle?<br />
Rudolf Frieling: Leider bin ich nicht in der Lage hier etwas Neues entwerfen zu können.<br />
Ich wollte deutlich machen, dass man solche Konzepte immer in einem vorgegebenen,<br />
z.B. architektonischen oder finanziellen Rahmen realisiert. Eine meiner einschneidensten Erfahrungen<br />
war, als ich 1994 ans ZKM kam, dass die Architekten als erstes auf mich zukamen<br />
und fragten „wo sollen die Steckdosen hin?" Die sind sozusagen mit ganz anderen<br />
Konzepten, ganz anderen Planungszeitläufen beschäftigt. Dagegen ist sehr anzugehen.<br />
Wenn man einen Raum hat, der veränderbar, variabel ist, der z.B. eine neue Idee von Archivzugang<br />
präsentieren kann, der aber gleichzeitig - wie Lysiane Lechot-Hirt sagte - auch<br />
andere künstlerische Konzepte der Bespielung ermöglicht, dann wäre das ein Fortschritt<br />
gegenüber einem zwar technologisch avancierten Projekt, wie wir es geschaffen haben, das<br />
allerdings relativ statisch ist. D.h., es gibt fest installierte Stationen, es gibt fest installierte<br />
Wände, es gibt ein fest installiertes System, das in einem Intranet besteht. Ich habe von<br />
den Intranet-Plätzen aus nicht den direkten Zugang zum Internet. Man könnte versuchen,<br />
das ganze System aufzubrechen. Wir werden im nächsten Jahr in einem moderaten Rahmen<br />
einen Umbau mit Nachbesserungen vornehmen. Das wird aber extrem schwierig werden.<br />
Aus technologischer Sicht wünschen wir uns möglichst kurze Planungszeiten, weil sich die<br />
Technologie so schnell ändert. D.h. wir möchten natürlich einen solchen Raum mit der aktuellsten<br />
Technologie eröffnen. Aber ich glaube, es geht jenseits der Technologie auch um<br />
das, was in unseren Köpfen passiert, nämlich die Idee, eine interessante .mixed reality' zu<br />
finden. Zwischen dem Konzept der Bibliothek und dem Konzept einer rein kuratierten<br />
Sammlung, wo ich eine oder mehrere Arbeiten aus dem Depot projizieren kann. Wesentlich<br />
-25-
ist doch jetzt, dass wir jenseits des klassischen Museumsbegriffs einen Zugang zu unseren<br />
Archiven, zu unseren Depots ermöglichen wollen. Dieser Zugang soll nicht in einer vorgegebenen<br />
kuratierten Form, sondern als interaktive Nutzung für das Publikum geschaffen<br />
werden.<br />
Ulrike Lehmann: Mit der Bedeutung, dass die Videos aus diesem kleinen Kasten herauskommen,<br />
aus diesem Guckkasten, der bei vielen dieser Archive, z.B. im Centre Pompidou<br />
und auch im ZKM die Form der Präsentation ist. Heute werden aber doch Videos in den<br />
Ausstellungen meist groß projiziert. Ist das vielleicht der,Hofgang' des zukünftigen Archivs?<br />
Heiner Holtappeis: Da sollte man vorsichtig sein, wir müssen bedenken, das sind<br />
Werke aus den 70er Jahren, die wurden für Monitore gemacht. Aus Entertainment-Bedürfnissen<br />
das Werk groß zu projizieren, heißt, seinen ursprünglichen Kontext zu verlassen. Das<br />
sind wichtige Fragen, die gestellt werden müssen. Ich bin davon überzeugt, dass die Museen<br />
sehr viel unternehmen müssen, um Erlebnis zu werden. Wir bewegen uns von der Informationsgesellschaft<br />
in eine Event-Gesellschaft, eine Erfahrungsgesellschaft. Es muss<br />
mehr sein. Einkaufen muss auch Spaß machen, also machen wir ,fun-shopping' als Freizeitgestaltung.<br />
Genauso müssen die Museen, muß die Kunst agieren. Wir müssen uns fragen,<br />
wie weit werden wir uns korrumpieren? Aber dass diese Entwicklung da ist, davon bin<br />
ich überzeugt. Wenn das künstlerische Konzeot dp«; KiinQtiorc ^,.,^,+ ui~:u*. .--. -^<br />
Marcel Schwierin: Ich möchte ein kleines Veto gegen unsere Begriffsverwendungen<br />
einbringen. Das d ritt häufigste Wort das wir benutzen, lautet „Archiv" .Ich glaube allerdings,<br />
wir reden gar nicht über Archive. George Legrady hat uns eine Sammlung präsentiert. Es<br />
gibt einen Unterschied zwischen einer Sammlung und einem Archiv und einem Museum und<br />
einer Bibliothek. Archive entstammen einem autoritären Raum, Rudolf Frieling hat darauf<br />
hingewiesen. D.h. jeder Archivar wird sagen, einem Archiv strömen ungefragt Text- oder<br />
Bildmengen zu, etwa aus Ministerien, aus Verwaltungen. Solche Dokumente wandern in Archive.<br />
Die Archive haben überhaupt nicht die Möglichkeit zu entscheiden. Das ist der Unterschied<br />
zu einer Sammlung und zu einem Museum und zu einer Bibliothek. Die können Aushfrr^J/<br />
A r *<br />
Nur<br />
iißt.<br />
., ~.. .1^1 mv.nl UClIllialLCI I.<br />
L/ ng<br />
ro-<br />
tn-<br />
igs,<br />
ist,<br />
cht.<br />
rei-<br />
In-<br />
-26-
Abb. 7/ill. 7<br />
Dan Graham: Present Continous Past(s), 1976<br />
© CNAC/MNAM/Dist RMN Service de documentation photographique du Mnam/Cci
Abb. 8 + 9/ill. 8 + 9<br />
Nam June Paik: Moon is the oldest TV, 1965-1992<br />
© CNAC/MNAM/Dist RMN Service de documentation photographique du Mnam/Cci<br />
© Nam June Paik, New York
Abb. 15/ill. 15<br />
Andreas Menn: Workout, 1999, Digitalvideo<br />
© Andreas Menn
Abb. 14/ill. 14<br />
Marcel Broodthaers: Museum - Museum, 1972<br />
Farbserigrafie, zweiteilig, 84 χ S9 cm<br />
© Estate Marcel Broodthaers, Courtesy Galerie Michael Werner, Köln