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find the 3d animations but also traditional videos,<br />
machine specs, and every important detail about<br />
every model we offer.<br />
dm: Watching the show, it seems to me that<br />
we’re starting at the fundamentals of swiss<br />
turning, isn’t it too low a level to start? If I’m a<br />
customer working already with swiss types<br />
machines, wouldn’t it be boring to see it?<br />
Scott Kowalski: Not at all! It’s true that the virtual<br />
has two aims: for regular customers, it’s a tool that<br />
shows the main features and benefits of <strong>Tornos</strong><br />
models; and for newcomers to this world, it’s a real<br />
entry door that shows them they can make money<br />
with swiss turning!<br />
dm: Typically what is the feedback from customers?<br />
Scott Kowalski: The virtual DECO shows have been<br />
very well received! A lot of customers that sat down<br />
to watch for “just a minute”, started the show and<br />
kept watching – not just the new virtual, but all of<br />
them in our archive. And were hungry for more.<br />
With this tool, we’re able to speak the same language.<br />
From the press there is also very good feedback,<br />
we’re considered innovators, even though it’s<br />
been nearly two years since we released the first virtual<br />
DECO. You’ll soon be able to see the IMTS tv<br />
spot that featured the virtual DECO on<br />
www.tornos.us/youtube. We are starting to see<br />
some virtual presentations in some other booths,<br />
companies have seen the benefits of such a tool.<br />
View of the DECO 13a machining area.<br />
dm: Do you mean you’ve been copied?<br />
Scott Kowalski: Good ideas are here to be used<br />
and if the concept starts to be spread it means simply<br />
we were on the right path. It’s up to us to stay<br />
ahead.<br />
dm: Does it mean you are already working on<br />
some improvement or new things?<br />
Scott Kowalski: Yes obviously. We’re working on<br />
new machines – both single and multispindle – as<br />
well as more processes. If we can show people everything<br />
on virtual, we could really help them a lot! For<br />
instance, a salesperson can easily improve his message<br />
with 3d models that show his customer, in a<br />
photo-realistic and engaging waywhat he’s speaking<br />
about.<br />
04 / 08<br />
decomagazine 9
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