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Annual Report - paperJam

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9.<br />

Luxembourg for Finance<br />

Luxembourg for Finance (LFF) is the agency<br />

for the development of the financial centre. In<br />

this role, LFF supports the Luxembourg financial<br />

services industry by creating a strong brand<br />

image for the financial centre, engaging in bilateral<br />

discussions with third party countries and<br />

encouraging new business in Luxembourg.<br />

2010 was a year of recovery and evolution in the<br />

financial centre. Assets under management in<br />

investment funds rose to new all time records,<br />

while the private banking industry was publicly<br />

engaged in redefining its role as the provider of<br />

sophisticated wealth management services to<br />

clients with a multinational profile. LFF supported<br />

this evolution by promoting the international image<br />

of the financial centre and providing a port of call<br />

for actors contemplating projects in Luxembourg.<br />

During the year LFF held financial seminars in<br />

16 cities around the world, reaching over 2,240<br />

participants. Many of these missions were<br />

enhanced by the presence of the Minister of<br />

Finance, Luc Frieden or the Minister of the<br />

Economy and Foreign Trade, Jeannot Krecké,<br />

who were able to strengthen bilateral relationships<br />

with the country concerned.<br />

LFF represented the financial centre at nine trade<br />

fairs during the year, including the Asian Financial<br />

Forum in Hong Kong, GAIM in Monaco, MIPIM in<br />

Cannes, the World Islamic Banking Conference<br />

in Bahrain and the Captive Live Europe fair in<br />

Luxembourg.<br />

Closer to home, the communications team was<br />

active throughout the year, writing 118 articles for<br />

the website and engaging in conversation through<br />

social media such as Facebook, LinkedIn, Viadeo<br />

and Xing. Joint projects with media partners<br />

26 October 2010<br />

AIFM: The EU Parliament and the Council of Ministers<br />

reach an agreement which will introduce European<br />

regulation for the managers of alternative investment<br />

funds, including hedge funds and private equity.<br />

The EU Commission sets out its plan for a framework<br />

for crisis management in the financial sector. No entity<br />

should be “too big too fail”.<br />

27 October 2010<br />

Luxembourg ranks 11 th in Transparency International’s<br />

2010 global Corruption Perceptions Index (CPI),<br />

a measure of domestic, public sector corruption.<br />

48

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