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Ali Pejman, CA - Institute of Chartered Accountants of BC

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Communications Director<br />

Moves to IC<strong>BC</strong><br />

Doug McClelland,<br />

APR, Director <strong>of</strong><br />

Communications at<br />

the I<strong>CA</strong><strong>BC</strong>, has<br />

moved on to<br />

become manager <strong>of</strong><br />

Media Relations at<br />

the Insurance<br />

Corporation <strong>of</strong> British Columbia. He assumed<br />

his new role as IC<strong>BC</strong> corporate spokesman in<br />

early July after five years at the <strong>Institute</strong>.<br />

McClelland, a native <strong>of</strong> Ontario and a<br />

1985 BBA graduate <strong>of</strong> Brock University, moved<br />

to Vancouver 11 years ago. Prior to joining the<br />

<strong>Institute</strong>, he was with Canada Post Corporation<br />

for nine years, finishing his time there as<br />

a Divisional Manager <strong>of</strong> Communications. He<br />

obtained his APR — pr<strong>of</strong>essional accreditation<br />

— from the Canadian Public Relations<br />

Society in 1994 and was president <strong>of</strong> that<br />

organization’s Vancouver chapter in 1994-95.<br />

“I enjoyed getting to work on committees<br />

with chartered accountants from such<br />

a variety <strong>of</strong> backgrounds,” McClelland says.<br />

“I am particularly proud <strong>of</strong> having been<br />

involved in projects such as the <strong>BC</strong> Check-<br />

Up and visionary work like our long-term<br />

communications strategies.”<br />

McClelland says he feels strongly that<br />

the <strong>CA</strong> pr<strong>of</strong>ession should always do as much<br />

as possible to promote the designation.<br />

“Of course, the marketplace and<br />

relationships are changing rapidly, but that<br />

will always be the case and the <strong>CA</strong> designation<br />

needs to remain in the forefront <strong>of</strong> the<br />

consciousness <strong>of</strong> the business community,”<br />

he says.<br />

McClelland and his wife Janice have<br />

two children; Michael, 7 and Jeremy, 5.<br />

— Deborah Folka, APR<br />

Impact <strong>of</strong> Technology cont’d from page<br />

10<br />

“We shared computers and we<br />

barely had phones on our desks,” he<br />

laughs. “Now we all have laptops,<br />

we’re totally networked and can get e-<br />

mail anywhere we go.”<br />

Bryson says clients are asking for<br />

more and more help on purchasing<br />

technology — hardware, s<strong>of</strong>tware and<br />

systems — and there is now lots <strong>of</strong><br />

consulting and research work for <strong>CA</strong>s<br />

who are knowledgeable in the area.<br />

“We are in the market <strong>of</strong> providing<br />

solutions that help our clients succeed<br />

and today that means technology,” he<br />

says. “I think the skill requirements for<br />

<strong>CA</strong>s is changing because <strong>of</strong> that. It takes<br />

much more than just being able to turn<br />

on a computer and operate a couple <strong>of</strong><br />

programs. You must know how to<br />

manage information for your clients or<br />

employer.<br />

“The world is now ‘24-7’ as the kids<br />

say and that won’t change,” he continues.<br />

“In fact, expectations <strong>of</strong> our availability<br />

will only heighten and we simply<br />

have to service those demands.”<br />

Bryson points to new developments<br />

like continuous audits which will soon<br />

be made possible by new technology.<br />

“It’s great. We will get automated<br />

e-mail messages allowing us to respond<br />

to changes in the client’s financial<br />

information, compare it to norms<br />

and then the information and perhaps<br />

our analysis will be posted on the<br />

client’s Web site for investors and<br />

stakeholders to see,” he explains.<br />

“Reducing the turn-around on reliable<br />

financial information to days or even<br />

hours versus the months it take now.<br />

Now that’s technology at work!”<br />

Do you have any comments about the<br />

impact <strong>of</strong> technology on you as a <strong>CA</strong>? Send<br />

us an e-mail at beyondnumbers@ica.bc.ca<br />

and we’ll publish a selection <strong>of</strong> the letters we<br />

receive in the next issue <strong>of</strong> Beyond Numbers.<br />

24 Beyond Numbers / September 2000

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