Syngenta Annual Review 2010 - CEO Water Mandate

Syngenta
Annual Review 2010
Addressing growers’ needs
24
Vegetables
Global resources, local offer
Syngenta has a global R&D presence that provides
economies of scale and a broad germplasm base.
We leverage this alongside our expertise in genetics to
develop seed varieties tailored to meet local needs.
In emerging markets, the focus is on improving quality
and productivity. In Brazil, for example, we are the only
company driving the rapid expansion of the processed
sweet corn market. We owe our success to a focus on
product features that matter to consumers – tenderness
and taste – as well as on efficiency for processors. We
have pioneered a shift from feed corn into sweet corn
and have developed high-quality tropical varieties that
are opening up new export markets for our customers.
We are now developing our breeding program to
enable expansion into the fresh sweet corn market.
In India, we have a broad offer across a large number
of high-value crops. We have differentiated our
technology by adapting it to the local market, offering
solutions such as native traits for disease resistance
in tomatoes. Our offer increases the reliability and
abundance of the harvest for growers whose livelihood
often depends on a single crop.
Sales in Vegetables
$m
The global vegetable seeds market is worth over
$4 billion and continues to grow, driven by consumer
demand for fresh produce. Technology is playing an
increasing role in meeting multiple requirements that go
beyond consumer priorities of taste and convenience.
Vegetable growers focus on yield, cost and resistance
to disease, while retailers demand attractive
appearance, consistency of supply and long shelf life.
Global growth, rapid emerging market expansion
Vegetable consumption in developed markets
continues to rise, reflecting increased awareness of
the link between health and diet. Yet the fastest growth
rates are found in emerging markets: while increased
meat consumption is often highlighted, growing
prosperity brings a desire for better quality and more
varied vegetables, facilitated by the expansion of
retailer channels. Sales of Syngenta vegetable seeds
in these markets have risen by a compound average
of 21 percent over the last five years.
Crop Protection 900
Seed Care 60
Seeds 660
Total 1,620
Integrated technology
Globally, we have augmented consistent increases
in vegetable seeds sales with strategic acquisitions
to broaden our diverse germplasm base. Through
advanced breeding and new native traits, we are
continuously delivering new benefits across the
value chain. We complement our seeds offer with
our range of fungicides and insecticides, which we
have adapted to meet the rigorous quality demands
of both consumers and retailers. The roll-out of our
new fungicide REVUS ® in 14 additional countries
in 2010 has further reinforced our position.
Examples of our integrated offer include the
combination of clubroot resistance and insecticide
treatment for cauliflower. New disease-resistant seed
varieties are coated with FarMore ® Seed Care
technology with two components: fungicides to
protect against soil and airborne fungal diseases and
an insecticide treatment to replace field-applied
products in an environmentally favorable way.
Find out more
A winning combination
A few seasons ago, Syngenta introduced
new baby plum tomato Angelle to a
selected group of growers in the UK. It
was also introduced at Marks & Spencer,
a retailer known for its high quality
products. Today, Angelle is grown in
several European countries, and is
available all year round thanks to the
unique partnership between Syngenta
and integrated growers and retailers.
Leading Angelle grower Juan Romera from
Almeria, Spain, has always believed in the
value of technology. Supported by technical
experts from his local cooperative, SAT
Acrena, he has been keen to grow new
varieties and implement the most
demanding crop protocols. His production
techniques are recognized by export
markets, and leading retailers are happy
to work with him as a supplier.
www.syngenta.com/ar2010
“I truly enjoy our partnership: it’s
based on expertise, trust, honesty
and dedication. One great example
is the beneficial insects from
Syngenta Bioline that I use to both
protect my crop from pests and to
provide consumers with healthy
products. With Angelle, Syngenta
bred a distinctive product that
meets the needs of retailers and
consumers, as well as my own
standards as a grower.”
Juan Romera
Grower, Spain
Featured above: Juan Romera (right) and David
Murcia, Tomato Product Manager at Syngenta.