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Syngenta Annual Review 2010 - CEO Water Mandate

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<strong>Syngenta</strong><br />

<strong>Annual</strong> <strong>Review</strong> <strong>2010</strong><br />

Strategic imperatives<br />

i<br />

Creating superior value<br />

for our customers<br />

Integrate<br />

We are bringing together our world leading<br />

Crop Protection portfolio and our broad Seeds<br />

platform to develop a fully integrated offer on a<br />

global crop basis.<br />

Engagement<br />

We aim to create shared value for<br />

all our stakeholders through fostering<br />

partnerships and open dialogue.<br />

Innovate<br />

We will harness our knowledge of agriculture<br />

and our understanding of growers to deliver<br />

game-changing technologies which will drive<br />

land productivity.<br />

Business ethics<br />

Our code of conduct commits us to maintain<br />

high ethical standards in all business practices,<br />

and we promote a culture of transparency.<br />

Outperform<br />

Our aim is to gain market share across our<br />

combined businesses and to create value<br />

for our shareholders by first creating value<br />

for our customers.<br />

Health, safety and environment<br />

We are committed to the highest safety and<br />

environmental standards for the production,<br />

handling and disposal of our products, and<br />

we support our business partners in adopting<br />

comparable standards.<br />

Read more about our strategy in the<br />

Chief Executive Officer’s letter on page 4

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