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Syngenta Annual Review 2010 - CEO Water Mandate

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<strong>Syngenta</strong><br />

<strong>Annual</strong> <strong>Review</strong> <strong>2010</strong><br />

Chairman’s letter<br />

02<br />

Meeting<br />

the<br />

challenge<br />

“The central facts are these: every year the planet<br />

has 80 million more mouths to feed; population<br />

growth is overwhelmingly in the emerging markets;<br />

and by 2050 over 70 percent of the world’s<br />

population will live in urban areas.”<br />

As the dust settled after the financial crisis of 2009,<br />

it became clear that the economic center of gravity<br />

had shifted markedly to the so-called developing<br />

countries of Latin America and Asia. The acceleration<br />

of this long-term, structural change was particularly<br />

notable in agriculture where growth in emerging<br />

markets significantly outpaced the advanced markets<br />

of North America and Western Europe. <strong>Syngenta</strong><br />

was extremely well placed to capture these growth<br />

opportunities and capitalized on the investments<br />

made in these regions over the past few years.<br />

The inexorable growth in productivity, population<br />

and prosperity in these countries led, in part, to<br />

the upward pressure on global commodity prices,<br />

including staple food crops. In addition, drought in<br />

Russia led to an export ban on wheat which propelled<br />

the price significantly higher in the second half of<br />

the year. Supply concerns in corn and soybean<br />

compounded the problem such that grain prices<br />

ended the year some 50 percent higher than they were<br />

at the end of 2009. This, once again, caused concern<br />

amongst policy makers and other stakeholders and<br />

reignited the debate about global food security.<br />

The central facts are these: every year the planet has<br />

80 million more mouths to feed; population growth<br />

is overwhelmingly in the emerging markets; and by<br />

2050 over 70 percent of the world’s population will<br />

live in urban areas. The one variable that will not grow,<br />

however, is the planet’s natural resources – these are<br />

finite and in some cases actually shrinking. The key<br />

question, therefore, is how to address this apparently<br />

insoluble problem?<br />

The answer lies in innovation and collaboration.<br />

Innovation in bringing new technologies and business<br />

models to life, and collaboration between each<br />

member of the food value chain to bring their skills,<br />

resources and capabilities to tackle the problem. At<br />

<strong>Syngenta</strong>, we believe our unique contribution lies in<br />

innovation through integrating our technologies. By<br />

doing so we believe we can discover products that<br />

have the attributes of enhancing calories produced<br />

per acre; protecting and maximizing the earth’s natural<br />

resources and ensuring that rural communities remain<br />

vibrant and economically viable.<br />

1. 2.<br />

1<br />

Speaking at the UNCTAD<br />

World Investment Forum<br />

in Xiamen, China, on<br />

September 7, <strong>2010</strong>,<br />

involving global leaders<br />

from many countries<br />

around the world.<br />

2<br />

Touring field trials carried<br />

out by the Pathumthani Rice<br />

Research Center. The<br />

<strong>Syngenta</strong> team in Thailand<br />

cooperates closely with<br />

the Department of Rice on<br />

rice productivity.

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