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The EVA Challenge: Implementing Value-Added Change in an ...

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<strong>EVA</strong> <strong>an</strong>d Acquisitions 137<br />

particularly true of old-l<strong>in</strong>e <strong>in</strong>dustrial comp<strong>an</strong>ies with a long tradition<br />

of vertical <strong>in</strong>tegration.<br />

By contrast, the <strong>an</strong>alytical thrust should be: how critical is it for<br />

us, as a comp<strong>an</strong>y, to control all of these functions? C<strong>an</strong> <strong>an</strong>y of these<br />

functions be done better, faster, or with less capital by someone else?<br />

Figure 8.2 represents the basic model for us<strong>in</strong>g alli<strong>an</strong>ces to support<br />

a high-value bus<strong>in</strong>ess strategy. In the center circle is the core<br />

bus<strong>in</strong>ess. Strategic alli<strong>an</strong>ces <strong>an</strong>d factored products are used to build<br />

around the core. Alli<strong>an</strong>ces <strong>an</strong>d factored products c<strong>an</strong> be used to fill<br />

gaps <strong>in</strong> product offer<strong>in</strong>gs <strong>an</strong>d exp<strong>an</strong>d on the core bus<strong>in</strong>ess to complete<br />

a comp<strong>an</strong>y’s strategic pl<strong>an</strong>.<br />

Figure 8.2 represents a cont<strong>in</strong>uum of control. For the core bus<strong>in</strong>ess,<br />

you need to control all three of the functions discussed previously:<br />

Factored Products<br />

(Control Specs <strong>an</strong>d Quality)<br />

Core<br />

Bus<strong>in</strong>ess<br />

(Control All)<br />

Strategic Alli<strong>an</strong>ce<br />

(Control<br />

Part)<br />

Figure 8.2<br />

Corporate Bus<strong>in</strong>ess Strategy

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