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April 2013 - AFMA

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A hearty welcome to Africa<br />

By De Wet Boshoff, executive director of <strong>AFMA</strong> and chairman of the<br />

GFFC <strong>2013</strong> organising and hosting committee<br />

It is indeed a pleasure and a great honour for <strong>AFMA</strong> to host the<br />

prestigious 4th Global Feed & Food Congress (GFFC) in partnership<br />

with IFIF and the FAO. It is an even greater pleasure<br />

welcoming you to South Africa, as this leading global event<br />

will be hosted on the African continent for the very first time<br />

from 10 to 12 <strong>April</strong> <strong>2013</strong> at Sun City in the North West province.<br />

What makes this special, is the fact that this 4th GFFC coincides<br />

with <strong>AFMA</strong>’s very own successful and internationally recognised<br />

<strong>AFMA</strong> Forum, which is hosted on a triennial basis (eight <strong>AFMA</strong> Forums<br />

over a 21-year period, starting in 1992). At the same time, we<br />

are also celebrating <strong>AFMA</strong> Matrix’s 21st anniversary as our official<br />

industry magazine, which will henceforth open new frontiers as it<br />

is now published in cooperation with Plaas Publishing.<br />

General<br />

Across borders<br />

Hosting the 4th GFFC in Africa lends itself towards acting as a vehicle<br />

to build closer ties among members in the region. Therefore<br />

<strong>AFMA</strong> will be taking the initiative by hosting the launch meeting<br />

of the Southern African Feed Manufacturers Association (S<strong>AFMA</strong>)<br />

during the congress. This will lay the foundation for future cooperation.<br />

This might also be a groundbreaking opportunity not only for<br />

feed, but also for the food value chain as a whole in the region.<br />

The global challenge of having sufficient, safe and affordable food<br />

available for all people, fits in well with the 4th GFFC’s theme – “Safe<br />

Feed & Food for All”.<br />

To keep up the production of sufficient food for a rapidly increasing<br />

world population, means that we will have to produce more with<br />

less every year and that we will have to keep doing this. In order to<br />

achieve this goal, we will have to keep on improving in all areas of<br />

the food value chain. Successful application of new and innovative<br />

technologies in all the feed and food disciplines has indeed become<br />

a reality.<br />

Sufficient food<br />

We have already exceeded performance targets previously thought<br />

of as biologically impossible and today we believe that this progress<br />

can be maintained. Global trade is a major aspect in the sufficient<br />

supply of food and compliments the notion of producing more food<br />

in areas where land and water is available, for consumption in areas<br />

that are deprived of land and water. Both the GFFC and <strong>AFMA</strong> Forum<br />

programmes support the principle of producing sufficient food globally.<br />

The variety of sophisticated high quality traceability systems applied<br />

by the feed and food industries globally, is testimony to the<br />

commitment towards supplying safe feed and food. Technological<br />

improvements increase our ability to identify and manage safety risks<br />

in the food chain. Important safety risks are not limited to, but include<br />

global trade, higher yields, higher stocking densities, pollution<br />

(air, land and water) and adulteration.<br />

Whereas governing bodies in the past directed the what, where<br />

and how of production, their role in assisting the safe production of<br />

feed and food has now become crucial. Governing bodies need to<br />

improve their efforts in this regard because safety issues are often<br />

misused as trade barriers and sometimes ignored, thus increasing<br />

the safety risk for the importing country. The GFFC programme allows<br />

for a platform where different governing bodies and industries<br />

can debate these issues with the expectation of positive outcomes<br />

for all involved.<br />

Affordability<br />

The concept of affordable food for all is not new, but to truly say<br />

that we have reached our goals in the supply of sufficient, safe and<br />

affordable food means that it must be sustainable, which is not<br />

possible if it increases unemployment. If affordability does not enjoy<br />

the same focus and attention as sufficient and safe food, we are<br />

not solving the problem but are in fact contributing to it.<br />

The GFFC would furthermore aim to leave a legacy behind in<br />

the form of an action plan for sub-Sahara Africa facing the challenges<br />

going forward. This promises to bring an interesting end to<br />

the congress with unique solutions and action plans for a unique<br />

continent.<br />

On behalf of IFIF, the FAO and <strong>AFMA</strong> – I trust you will have a most<br />

enjoyable time in Africa! <br />

<strong>AFMA</strong> MATRIX ● APRIL <strong>2013</strong> 1

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