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Professional Web Design: Techniques and Templates, Fourth Edition

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8<br />

Chapter 1 ■ Overview of <strong>Web</strong> Development Today<br />

Figure 1.4<br />

Site based on the usability philosophy.<br />

Pros <strong>and</strong> Cons<br />

As with any issue in life, there are always people with divergent views. <strong>Web</strong><br />

design is no exception. The philosophy of usability falls at the most conservative<br />

side of the design spectrum, which, obviously, is going to have its detractors. Not<br />

all designers agree with this philosophy because of the simplicity of the designs,<br />

which resemble sites created in the 1990s. Visual usability is only one area that<br />

this philosophy addresses. There are also other technical <strong>and</strong> non-technical<br />

aspects that the usability philosophy takes into account. In accordance with the<br />

fourth rule of <strong>Web</strong> design, there are several practical points designers can <strong>and</strong><br />

should take into consideration when designing:<br />

1. Download time should always be as minimal as possible.<br />

2. Navigation should be intuitive.

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