Professional Web Design: Techniques and Templates, Fourth Edition

Understanding Three Web-Design Philosophies 11
Figure 1.6
Ideogram that is more quickly processed by the brain than text.
Note
The buttons are shortcuts to areas of the site that the two target audiences
most likely come for: to ship or to pick up a shipment. The site in Figure 1.4
splits the site into two sides with no dominant color or images, leaving the
user’s eyes floating.
When designing for accessibility, a designer should not rely solely on color because some users
might have color blindness, which will affect their perception of the site.
4. Graphic technology can enhance functionality. Immersive imagery
(360-degree photos) is one example of technology that designers can use in
certain instances to improve a user’s experience and cognition. If a user
were looking to spend $5,000 on a vacation to Mexico and wanted to view
the rooms of hotels, would it be better to read about the rooms or look
completely around them? If a picture is worth a thousand words, the entire
page of Figure 1.4 would come up short when describing one room; the
homepage, which stretches considerably farther than the figure depicts, has
fewer than 900 words. It should be noted that in this example, immersive
photos do require a longer download time. To make the site applicable to