corporate social responsibility complete report France ... - Orange
corporate social responsibility complete report France ... - Orange
corporate social responsibility complete report France ... - Orange
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<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong><br />
<strong>complete</strong> <strong>report</strong><br />
<strong>France</strong> Telecom 2009
3 Chairman’s message<br />
4 interview with the Chief Executive Offi cer<br />
6 creating <strong>social</strong> links for everyone’s benefi t<br />
20 looking out for all our employees around the world<br />
34 experiencing the world with confi dence<br />
54 a world accessible to all<br />
72 towards a greener world<br />
94 <strong>Orange</strong> Foundation<br />
98 <strong>report</strong> appendices<br />
table of<br />
contents
Chairman’s<br />
message<br />
Didier Lombard, Chairman<br />
Over the last five years, our Group has profoundly transformed.<br />
Thanks to its integrated operator model, the early<br />
shift towards IP technologies, and its presence in new areas<br />
of growth, it has solid foundations for the future.<br />
In particular, our innovations have aided the emergence of a<br />
new generation of services. In offering everyone possibilities<br />
for action and interaction on a daily basis, these represent<br />
an advance for both our customers and society.<br />
At the same time, we are aware that new uses of our technologies<br />
spread more rapidly than their control; and that<br />
economic, <strong>social</strong> and geographic disparities engender unequal<br />
access to their benefits.<br />
Now, progress is meaningless unless shared by all in a safe,<br />
serene and transparent manner.<br />
For this reason, in 2009, we reinforced the position of <strong>corporate</strong><br />
<strong>social</strong> <strong>responsibility</strong>, which was already at the heart<br />
of our strategy. The goal set to become the benchmark<br />
CSR leader in our industry by 2012 was in response to this<br />
challenge. No company can develop sustainably without<br />
listening to and taking into account all of its stakeholders:<br />
customers, employees, shareholders and civil society.<br />
Events occurring since then have confirmed, if it were necessary,<br />
not only the validity, but also the need for this<br />
approach.<br />
I was deeply and sincerely touched by the tragedies that<br />
affected the company in <strong>France</strong> in 2009. We took immediate<br />
action at all levels to seek out the causes of the malaise<br />
by listening to the men and women of the Group and offering<br />
specific responses.<br />
Added to this <strong>social</strong> relations crisis was an unprecedented<br />
economic crisis, which reminded us that conducting a business<br />
responsibly and ethically is indispensable to the durability<br />
of companies and their jobs.<br />
On the strength of what we have already accomplished and<br />
demonstrated, we are preserving this goal and are including<br />
this need for <strong>responsibility</strong> at the very heart of our governance.<br />
Mindful of the deployment of our CSR strategy, the<br />
Board of Directors which I preside over has thus decided to<br />
adapt its organization and transform the Compensation,<br />
Nominating and Governance Committee into a Governance<br />
and Corporate Social Responsibility Committee as a result.<br />
I will continue to be personally involved in following these<br />
subjects that are essential to our future, relying especially on<br />
the International Advisory Board, whose creation I instigated.<br />
This “council of wisdom”, made up of figures with an international<br />
reputation, will aid us in tackling major environmental,<br />
<strong>social</strong> and societal issues to enable our Group to help<br />
build a better world.<br />
This is the start of a new chapter in our history, full of challenges<br />
and opportunities. I am convinced that we will be<br />
equal to the former and seize the latter, breathing life into<br />
our values and building a responsible and exemplary Group<br />
under the operational guidance of Stéphane Richard.<br />
3
interview with<br />
the Chief Executive Officer<br />
Stéphane Richard, Chief Executive Officer<br />
“restoring<br />
confidence<br />
by keeping our<br />
commitments”<br />
what is your view of the Group’s situation?<br />
These first months in office have led me to two<br />
diagnoses. The first is one of a company endowed<br />
with solid assets that went from a very difficult financial<br />
situation in 2002 to a position as a high-performance<br />
leader, playing a driving role in a highly competitive<br />
industry.<br />
However, my second diagnosis is one of a Group in<br />
the midst of a crisis of confidence, due to the extent<br />
of the transformation that it has undergone. The<br />
dramatic events of 2009 revealed a deep-seated<br />
malaise amongst our employees in <strong>France</strong>. We have<br />
sought to understand its origins, in order to undertake<br />
the necessary changes.<br />
In parallel, our customers have expressed an<br />
increased demand for quality of service. This is why<br />
my priority is to restore lost confidence, by defining a<br />
new <strong>social</strong> contract between the company and its<br />
employees, and meeting the new expectations of our<br />
customers.<br />
how to respond to this crisis?<br />
Confidence is not decreed; it is built over time by<br />
keeping commitments. This presupposes changing<br />
our vision over the long term – at least until 2015 – and<br />
asking ourselves what we can do specifically<br />
to become our different stakeholders’ preferred<br />
company.<br />
That is precisely the approach of the <strong>corporate</strong> project<br />
that will be implemented starting from the summer of<br />
2010. We are taking time to reflect, and are involving all<br />
Group employees in preparing their futures. This is<br />
what I call the “co-construction” of our project: in all<br />
countries, in all our departments, with each one identifying<br />
the commitments that best serve our goal<br />
according to its economic, <strong>social</strong> and regulatory<br />
situation. Then each will decide which specific actions<br />
must be carried out to meet these commitments to our<br />
customers, employees, shareholders and civil society.<br />
4
what are the challenges?<br />
Four major challenges stand before us. The first is<br />
placing people at the heart of our activities. In<br />
<strong>France</strong>, we still have a way to go before we can<br />
close the chapter on the 2009 crisis and breathe life<br />
into our new <strong>social</strong> contract. This applies elsewhere<br />
as well: what care do we provide to our customers,<br />
to the men and women who are the essence of<br />
our Group, and to the populations of the countries<br />
where we are present?<br />
The second challenge is meaning. Economic<br />
performance alone does not suffice, and innovation<br />
for the sake of innovation is useless. We need to<br />
think about what we wish to be, and decide together<br />
how to use our know-how.<br />
The third challenge is to restore our image, by<br />
reminding our stakeholders of our staff’s immense<br />
work, and of the extent to which our services<br />
contribute to society.<br />
Lastly, we have to deal with a challenge of consistency,<br />
because development is not possible if it<br />
neglects any of our stakeholders: customers,<br />
employees, shareholders or civil society. We must<br />
take on our role in all the debates affecting us, such<br />
as radio waves or “Net Neutrality” with realism and<br />
transparency.<br />
is there a place for CSR in this project?<br />
Confidence, meaning, keeping our commitments – all<br />
this implies responsible and exemplary conduct. In<br />
building the networks of the future, we are creating a<br />
<strong>social</strong> link between people. We are giving them a<br />
means for development and mutual enrichment. Our<br />
<strong>responsibility</strong>, in this regard, is to share the benefits of<br />
our technologies – making them accessible, transparent<br />
and safe for all.<br />
what does that mean specifically?<br />
We wish to strengthen the approach begun in 2009,<br />
which aims to make the Group the sector’s<br />
benchmark leader by 2012 in terms of CSR. This<br />
involves better support for staff (working conditions,<br />
skills development, work-life balance, etc), and<br />
developing accessibility to our services with new<br />
infrastructures and offers suited to all users – regardless<br />
of their economic profile, their geographic<br />
location, their age or disability.<br />
Furthermore, we are very mindful of the use that is<br />
made of our services, and we are redoubling our<br />
efforts to spread good practices, protect customer<br />
information and offer irreproachable quality. Finally,<br />
there are all our innovations towards a new ecocitizenship,<br />
to limit our own and our customers’<br />
environmental impact.<br />
how does CSR support the Group’s growth?<br />
It is a condition that is indispensable to its profitability<br />
and continuation. In a context of increased competition<br />
when a growing number of markets are reaching<br />
maturity, this requirement will stimulate our innovation<br />
and our capacity to differentiate ourselves. At the<br />
same time, contributing to the development of the<br />
countries where we are present or enabling our<br />
customers to decrease their environmental impact<br />
opens up new avenues of growth for us. Everything is<br />
linked. The challenge is to achieve more balanced<br />
growth, creating simultaneous value for all our<br />
stakeholders: rewarded shareholders, satisfied<br />
customers, self-fulfilled and motivated employees, and<br />
a trusting and civil society that looks favourably on our<br />
activities.<br />
5
creating <strong>social</strong> links<br />
for everyone’s benefit<br />
“At <strong>France</strong> Telecom <strong>Orange</strong>, we know that new information and communication<br />
technologies develop faster than their applications can be mastered.<br />
This means that enabling everyone to benefit from technological progress,<br />
by developing their means of access to other people and services that are<br />
useful in everyday life is a real challenge. In turn, the growth of communities<br />
means that people can connect with each other in a life-enhancing way.<br />
These services and their applications are defining a world in which connections,<br />
exchanges and networks are multiplying. This world is built by our<br />
teams. A world in which together we can do more.”<br />
6 / à l’écoute de nos collaborateurs dans le monde
our core mission<br />
In this digital society, relationships are synonymous with accessibility and interaction. The Group’s core mission,<br />
along with its networks, services and content, is to create these new links on a day-to-day basis. Our <strong>responsibility</strong><br />
is to create, maintain, guarantee and renew <strong>social</strong> ties between people. Offering mutual enrichment and development,<br />
this <strong>responsibility</strong> takes the form of our offers, innovations: exchange, education, economic development and<br />
contribution to the environment...<br />
resolving complexity<br />
The new interaction made possible by the digital world also brings with it complications: with these new tools, new<br />
risks can emerge. It is our role to help customers address these complex issues by protecting them while they use<br />
our services, and facilitating their relationship with our company.<br />
sharing the wealth of communication<br />
Our role is also to cultivate the wealth that comes from differences, be they geographical or cultural. We are intent<br />
not only on giving everyone access to the benefits of new means of communication and information, but also on<br />
enabling people to design freely their own way of relating to the world.<br />
our biggest asset: our employees<br />
The skills and involvement of our 181,000 employees worldwide give the Group core strengths to fulfil its service<br />
mission towards the greatest possible number of people. Faced with a major <strong>social</strong> crisis in <strong>France</strong> in 2009, we<br />
have reaffirmed our commitment as a responsible employer by paying renewed attention to putting people at the<br />
heart of the company.<br />
upholding our commitments<br />
This multi-faceted search for meaning is now taking shape in an ambitious <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> strategy<br />
– for the digital world only makes sense if it benefits everyone. We want to:<br />
• recognize and support our employees and their accomplishments on a daily basis: they are the first to build on<br />
the <strong>social</strong> ties created by the Group’s products and services;<br />
• ensure transparency, quality and security for our customers in their everyday use of our services so that everyone<br />
can interact with peace of mind in a simpler and safer digital world;<br />
• bring people closer together and make the benefits of the digital world accessible to the greatest possible number<br />
of people;<br />
• do more for the planet and find innovative solutions for a greener world.<br />
Finally, we want to listen to all our stakeholders and be accountable to them, so that we can gauge their expectations<br />
and show them that we keep our promises.
10 an ambitious long-term strategy<br />
13 clear priorities<br />
15 a rigorous governance<br />
18 a stronger dialogue
an ambitious<br />
long-term strategy<br />
We are convinced that <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> is a key factor in the Group’s future success. On the<br />
strength of this conviction, we have drawn up an ambitious strategy aimed at making <strong>Orange</strong> the industry<br />
leader for <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> in the telecommunications sector by 2012.<br />
fifteen years of commitment<br />
to sustainability<br />
For some fifteen years, the Group’s strategy<br />
has included issues related to <strong>corporate</strong><br />
<strong>responsibility</strong>, and our public commitments<br />
to sustainability bear witness to this. We<br />
have been a signatory of the ETNO<br />
(European Telecommunication Network<br />
Operators) environmental charter since 1996<br />
and members of the UN Global Compact<br />
since 2000. We also take part in numerous<br />
initiatives aimed at promoting the principles<br />
of sustainability in the telecoms sector, such<br />
as the GeSI (Global e-Sustainability Initiative),<br />
or MPPI (Mobile Phone Partnership Initiative).<br />
In 2006, we signed an agreement with the<br />
Union Network International (UNI), thus committing<br />
ourselves to conducting a <strong>social</strong> policy<br />
that respects fundamental <strong>social</strong> rights<br />
and individual freedoms.<br />
a solid foundation: the<br />
Group’s Code of Ethics<br />
Our actions, behaviour and decisions are<br />
guided by a set of shared values that show<br />
what we are made of. Formalized since<br />
2003 in the Group’s Code of Ethics, these<br />
values guide our individual behaviour and<br />
our behavioural principles with respect to<br />
our customers, shareholders, employees,<br />
suppliers, competitors and the environment<br />
in all the countries where we are present.<br />
The cornerstone of our approach to ethics,<br />
the Code of Ethics is based on fundamental<br />
principles, such as those of the Universal<br />
Declaration of Human Rights, the<br />
International Labour Organization (ILO), the<br />
United Nations Global Compact and the<br />
guiding principles of the OECD* for multinational<br />
companies. It sets forth principles of<br />
action and individual behaviour that each of<br />
our employees is required to observe.<br />
key dates for our commitments in favour of sustainable development<br />
1996 signing of the ETNO<br />
Environmental Charter<br />
2003 publication of the Group’s<br />
Code of Ethics<br />
2000 joining of the UN<br />
Global Compact<br />
2004 signing of the ETNO<br />
Sustainability Charter<br />
10 / creating <strong>social</strong> links for everyone’s benefit
focus<br />
ethics officers: advice on applying<br />
the code<br />
A network of ethical advisors set up in each<br />
country or entity helps supervize the mechanism<br />
and see to it that specific practices<br />
appropriate to the local contexts and business<br />
lines are put in place.<br />
The Group Ethics Committee, made up of<br />
four members appointed by the Chairman,<br />
oversees the uniform application of the principles<br />
of the Code of Ethics and advises the<br />
entities on their implementation.<br />
awareness for all<br />
Over 90% of our employees worldwide<br />
have been made aware of our Code of<br />
Ethics, and it is available to everyone on our<br />
website www.orange.com.<br />
An e-learning module, available in eight languages,<br />
allows each employee to learn the<br />
principles of the Code through the application<br />
of practical situations inspired by actual<br />
cases. The cases are regularly updated and<br />
tailored by country and business line to<br />
reflect employees’ day-to-day concerns.<br />
In all countries, internal communication<br />
actions are carried out each year to bring<br />
the Code “to life” amongst employees by<br />
adapting it to the local context.<br />
<strong>France</strong>: a specific expression<br />
of ethical principles<br />
In 2009, <strong>France</strong> Telecom <strong>Orange</strong><br />
applied the Declaration of<br />
customer and company rights<br />
(code of ethics issued in 2008<br />
for all customer relations job<br />
lines) to the Business market.<br />
In addition, questionnaires have<br />
been circulated to improve<br />
employee awareness and<br />
assess knowledge of business<br />
rules of conduct (customer<br />
service, business market,<br />
networks and Information<br />
Systems, transverse functions,<br />
finance and control).<br />
Spain: aiding assimilation<br />
of the Code of Ethics<br />
In 2009, <strong>Orange</strong> Spain organized<br />
a huge internal communication<br />
campaign to ensure proper<br />
understanding of the Code<br />
of Ethics and behavioural<br />
guidelines, and specify which<br />
rules should be adopted in<br />
sensitive situations. A new<br />
ethics site was launched on the<br />
intranet where employees can<br />
find practical advice, an ethics<br />
e-learning module and a fraud<br />
prevention video.<br />
2006 signing of the Group<br />
agreement with Union Network<br />
International (UNI*)<br />
2008 – launch of the Mobile Alliance Against<br />
Child Sexual Abuse<br />
– signing of<br />
2007 signing of the European Reference<br />
Framework for Safer Mobile Use by Young<br />
Adolescents and Children<br />
2009 signing of the Code for Good Practices<br />
for Women in ICT formed under the guidelines<br />
of the European Commission<br />
11
creating value<br />
Beyond the ethical dimension, the challenge<br />
of our <strong>responsibility</strong> approach is to<br />
achieve balanced value-creating growth<br />
simultaneously for all our stakeholders:<br />
compensated shareholders, satisfied customers,<br />
self-fulfilled and motivated employees,<br />
and a civil society that is confident in<br />
us and better off as a result of our activities.<br />
This approach helps to better control the<br />
risks inherent to our business and to stimulate<br />
our ability to seize opportunities for<br />
growth and differentiation linked to new<br />
expectations from society.<br />
It helps us to optimize our procedures<br />
and methods of internal organization to limit<br />
our environmental footprint, reduce costs<br />
through more efficient and productive<br />
structures, and thus improve our overall<br />
performance.<br />
It also nurtures our values, strengthens our<br />
employees’ sense of ownership and commitment,<br />
and helps attract and build loyalty<br />
among the talent of today and tomorrow.<br />
four major commitments<br />
Our <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> approach<br />
is built on four basic commitments:<br />
– recognizing and supporting our employees,<br />
the primary builders of <strong>social</strong> ties;<br />
– ensuring transparency, quality and security<br />
for our customers;<br />
– sharing the benefits of the digital world<br />
with the greatest possible number of<br />
people;<br />
– finding innovative solutions for a greener<br />
world.<br />
As a seamless extension of the three key<br />
priorities defined in 2008, “care,” “include”<br />
and “preserve”, these four commitments<br />
demonstrate our intention to strengthen the<br />
<strong>social</strong> aspect of our CSR approach.<br />
clear strategic priorities<br />
We have defined our strategic priorities in<br />
terms of <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong><br />
based on two complementary elements:<br />
– analyzing our stakeholders’ expectations,<br />
identified through regular exchanges and<br />
studies conducted at Group level and in<br />
the main countries;<br />
– identifying risks and opportunities in terms<br />
of sustainable development and assessing<br />
their impact on the company’s growth.<br />
These priorities are updated at least once<br />
a year to take into account the changing<br />
context.<br />
For the 2010-2012 period, the analysis of<br />
our sustainability issues led us to define<br />
eight strategic priorities (see opposite). For<br />
each of these priorities, specific objectives<br />
<strong>complete</strong> with key performance indicators<br />
were defined.<br />
a strategy available in all entities<br />
Validated by the Executive Committee, our<br />
<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> strategy is<br />
replicated in all of our business lines, operating<br />
divisions and subsidiaries. The<br />
involvement of the company’s senior management<br />
ensures that <strong>corporate</strong> <strong>social</strong><br />
<strong>responsibility</strong> objectives are taken into consideration<br />
in all aspects of our business.<br />
The entire company is thus committed to<br />
achieving the ambitious objectives that we<br />
have set ourselves.<br />
application of the AA1000 principles<br />
The procedure for preparation of our 2008<br />
<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> <strong>report</strong><br />
adheres to the significant aspects of<br />
the three principles (inclusivity, materiality,<br />
and responsiveness) of the AA1000 APS<br />
(2008) standard, the reference for <strong>corporate</strong><br />
<strong>social</strong> <strong>responsibility</strong> in terms of taking<br />
stakeholder expectations into account<br />
(www.accountability21.net).<br />
inclusivity<br />
Identifying our stakeholders’ expectations is<br />
a decisive element in our process of identifying<br />
the challenges of sustainability.<br />
materiality<br />
In selecting sustainability challenges that we<br />
consider to be the most significant for our<br />
activities, we have taken account of our<br />
stakeholders’ stated expectations as well as<br />
our internal prioritization of risks which we<br />
review regularly.<br />
responsiveness<br />
Identifying the sustainability challenges<br />
that are significant for our activities helps us<br />
prepare action plans, which are reviewed<br />
annually. Our <strong>report</strong> is an essential response<br />
to our stakeholders’ stated expectations.<br />
Published annually, it explains our impacts<br />
and the progress we have achieved in<br />
meeting the commitments made to these<br />
stakeholders.<br />
external evaluations of our approach<br />
Our approach is regularly analyzed by ethical<br />
rating agencies, and we maintain a regular<br />
dialogue with <strong>social</strong>ly responsible financial<br />
analysts and investors.<br />
<strong>France</strong> Telecom has appeared in the<br />
FTSE4Good index since 2002, as well as in<br />
the Aspi Eurozone and Ethibel Sustainability<br />
Excellence Indices, indices managed by the<br />
VIGEO rating agency.<br />
SAM (the rating agency for the Dow Jones<br />
Sustainability Index) has included the Group<br />
in the “SAM Silver Class” in its “Sustainability<br />
Yearbook” since 2008.<br />
The Group also appears in fourth place<br />
in the world classification “Tomorrow’s<br />
value rating” for the Information and<br />
Communication Technologies sector and in<br />
second place amongst telecommunications<br />
operators. This classification, the successor<br />
to the Accountability Rating, compares the<br />
environmental, <strong>social</strong> and societal performance<br />
of the largest international groups.<br />
12 / creating <strong>social</strong> links for everyone’s benefit
clear priorities<br />
4 commitments 8 priorities objectives<br />
care<br />
recognize and<br />
support our<br />
employees<br />
ensure<br />
transparency,<br />
quality and security<br />
for our customers<br />
• Placing people at the heart of the<br />
company by offering a new <strong>social</strong><br />
contract, supporting employees in their<br />
development and responding to societal<br />
issues, especially in terms of equal<br />
opportunities<br />
• Be a leader in quality of service for our<br />
activities in Europe<br />
• Foster and oversee safe and<br />
responsible usage of our products and<br />
services, especially in terms of child<br />
protection, respect for privacy and data<br />
security<br />
roadmap p.33<br />
roadmap p.52<br />
include<br />
share the benefi ts of<br />
the digital world with<br />
the greatest possible<br />
number of people<br />
• Foster the economic and <strong>social</strong><br />
development of countries where we are<br />
established, using our services as a basis<br />
• Strengthen and extend the Group’s<br />
leadership in accessibility offerings and<br />
their specialized distribution<br />
roadmap p.71<br />
preserve<br />
fi nding innovative<br />
solutions for a<br />
greener world<br />
• Launch eco-designed products and<br />
services and use them to help reduce our<br />
customers’ environmental footprint<br />
• Adopt a meaningful position on the<br />
collection and recycling of mobile<br />
handsets<br />
• Control our energy consumption,<br />
targeting a 20% reduction in CO 2<br />
emissions by 2020<br />
roadmap p.92<br />
13
CSR organization within <strong>France</strong> Telecom <strong>Orange</strong><br />
Executive Committee<br />
CSR Group Division<br />
Entities<br />
Group Functions<br />
CSR Sponsor Committee<br />
(4/yr)<br />
CSR Sponsor<br />
CEO or direct <strong>report</strong><br />
CSR Sponsor<br />
Executive director or direct <strong>report</strong><br />
Operational CSR Committee<br />
(6/yr)<br />
CSR Manager<br />
CSR Manager<br />
Project managers<br />
for each area<br />
work<br />
as a network<br />
Project managers<br />
for each area<br />
the means to accomplish<br />
our ambitions<br />
To implement its <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong><br />
strategy, the Group acts in line with<br />
its ambitions, helping to make the CSR<br />
approach a true reflection of the Group’s<br />
new identity.<br />
a stronger organization<br />
Our Corporate Social Responsibility (CSR)<br />
approach is guided by a dedicated team<br />
within the CSR Department. Attached to the<br />
Quality and Corporate Social Responsibility<br />
Division, it <strong>report</strong>s to the Group Management<br />
Committee and is managed by a member<br />
of the Group management team.<br />
In order to better guide the actions conducted<br />
at each entity, the Group CSR<br />
organization was bolstered in 2009 by the<br />
appointment of CSR sponsors attached to<br />
senior management in each Group division<br />
and entity operating in all 32 areas covered<br />
by the Group. Meeting four times a year<br />
within the CSR Sponsor Committee, they<br />
oversee the implementation of the strategic<br />
guidelines decided by the Executive<br />
Committee. A network of CSR managers<br />
aids the operational implementation of the<br />
approach.<br />
a strict and audited approach<br />
The implementation of our CSR approach is<br />
backed by high-performance tools, such as<br />
our Indicia <strong>report</strong>ing tool which monitors our<br />
entities’ performances using qualitative and<br />
quantitative questionnaires.<br />
To ensure the reliability of our indicators and<br />
to make certain that our commitments are<br />
properly applied within each entity, for several<br />
years we have had one of our auditors<br />
carry out an external audit.<br />
At the end of 2009, in order to assist the<br />
audited entities in preparing for the audit<br />
work planned for 2010 and to improve the<br />
reliability of the <strong>report</strong>ing, a self-assessment<br />
questionnaire was prepared and deployed<br />
by Internal Control. Auditors from the<br />
Group’s Audit and Risk Control Department<br />
visited the countries concerned to assess to<br />
what extent the CSR <strong>report</strong>ing guide had<br />
been implemented and to audit the data for<br />
the first half of 2009 based on a sample of<br />
15 environmental indicators.<br />
14 / creating <strong>social</strong> links for everyone’s benefit
a rigorous governance<br />
We adhere to the principles of <strong>corporate</strong> governance defined in particular by the Financial Security Law in<br />
<strong>France</strong> and by the Sarbanes-Oxley Act in the United States. We are particularly vigilant over the <strong>responsibility</strong><br />
and integrity of the Group’s officers and directors, the independence of the members of the Board of<br />
Directors, transparency and information disclosure, and respect for shareholder rights and the Group’s<br />
Code of Ethics.<br />
the Group’s governance<br />
structure<br />
<strong>France</strong> Telecom’s governance structure is<br />
based on a Board of Directors composed of<br />
15 members.<br />
Seven of the eight members elected by the<br />
Annual Shareholders’ Meeting Board are<br />
independent according to the criteria of the<br />
AFEP-MEDEF code of governance.<br />
The composition of the Board of Directors<br />
and its committees also reflects compliance<br />
with specific legal provisions, particularly<br />
those relating to the stake held by the<br />
French State in <strong>France</strong> Telecom. Thus, three<br />
Board members representing the State and<br />
four representing the employees cannot, by<br />
definition, meet the independence criteria<br />
found in the AFEP-MEDEF code.<br />
At its meeting on February 24, 2010 and following<br />
a motion tabled by the Chief Executive<br />
Officer, the Board of Directors decided<br />
to separate the functions of Chairman of<br />
the Board of Directors and Chief Executive<br />
Officer as of March 1, 2010. Stéphane<br />
Richard was appointed as CEO by the<br />
Board of Directors and Didier Lombard was<br />
confirmed as Board Chairman.<br />
In addition to the laws, regulations and<br />
<strong>corporate</strong> by-laws that the Board is<br />
naturally required to observe, the Board<br />
adopted, starting in 2003, Internal<br />
Guidelines that lay down the guiding principles<br />
for the work of the Board, its committees<br />
and the way in which they perform<br />
their duties on behalf of the company, its<br />
shareholders and all its stakeholders.<br />
The Internal Guidelines may be viewed on<br />
the Group website at the following address:<br />
http://www.orange.com/en, under group/<br />
governance.<br />
continuously improving risk<br />
management<br />
<strong>France</strong> Telecom has introduced a continuous<br />
dynamic for improving internal control.<br />
The internal control system is made up of<br />
an organization, procedures and controls<br />
implemented by the General Management<br />
and all staff under the Board of Directors’<br />
<strong>responsibility</strong>, and it was designed to give<br />
reasonable assurance that the operational<br />
objectives would be met in accordance with<br />
current laws and regulations, and that the<br />
financial information is reliable.<br />
The Group’s internal control system is managed<br />
by its Internal Control Department, the<br />
Audit and Risk Management Department<br />
and the Group Fraud Prevention and<br />
Revenue Assurance Department contribute<br />
to evaluating this system.<br />
Salim El Chaoui, Project Manager<br />
Audit and Internal Risk Control Division<br />
“<strong>France</strong> Telecom was one of the first groups in <strong>France</strong> to set up an internal audit team dedicated to security and environmental<br />
issues. Our team of five people conducts projects each year aimed at evaluating whether key risks in these areas are<br />
under control. In 2009, we audited compliance with the European Directive on Waste Electrical and Electronic Equipment<br />
(WEEE) in our four main countries and verified the compliance of establishments classified as ICPE in <strong>France</strong>. Furthermore,<br />
we support the Group CSR Department in making CSR <strong>report</strong>ing more reliable. In 2009, we went to six countries (<strong>France</strong>,<br />
Spain, the UK, Poland, Slovakia and Jordan) to evaluate the structure and processes of the <strong>report</strong>ing procedures, check on<br />
the proper application of the Group’s CSR <strong>report</strong>ing guide, and audit the data relative to the 15 environmental indicators.<br />
Overall, we ascertained a good degree of maturity with CSR <strong>report</strong>ing. We have requested the clarification of the definition<br />
of some indicators, which has been done.”
identifying major risks<br />
Each Group operations Division identifies<br />
the major risks for its scope, at least once a<br />
year. The identification of the risks, <strong>complete</strong>d<br />
by a description of action plans<br />
designed to hedge these risks, makes up<br />
the risk map of each Division.<br />
Changes in the list of these risks and monitoring<br />
of the implementation of the action<br />
plans are examined in internal control<br />
reviews and in an annual examination by the<br />
Risk Committee.<br />
a comprehensive security policy<br />
The purpose of the Group’s Comprehensive<br />
Security Policy is to improve security across<br />
the company in order to reduce risks and<br />
limit the impacts of incidents and crises. It<br />
also helps fight against fraud and, in general,<br />
it aids compliance with the applicable<br />
laws and regulations, including the<br />
Sarbanes-Oxley Act in the US and the<br />
Financial Security Law in <strong>France</strong>.<br />
It includes three interrelated areas:<br />
– information security;<br />
– personal health and safety;<br />
– environmental safety.<br />
It applies to the whole Group, i.e. the parent<br />
company and consolidated subsidiaries.<br />
A Security Management System (SMS),<br />
based on ISO 27001, enables the security<br />
policy to be implemented at all our entities.<br />
Its objectives include risk assessment,<br />
assisting managers in determining priority<br />
measures for detected risks, training and<br />
raising employee awareness so they can<br />
change their behaviour, and offer products<br />
that meet our security requirements.<br />
pro-active management of fraud<br />
and corruption risks<br />
Our Group has defined a proactive policy<br />
for preventing risks of fraud and reducing<br />
possible consequences.<br />
Detecting cases of fraud, including risks of<br />
corruption, is the management’s <strong>responsibility</strong>,<br />
assisted by tools that detect anomalies<br />
for the highest risks.<br />
A whistle-blowing policy, pursuant to the<br />
Sarbanes-Oxley law, is in place and includes<br />
the recommendations published by the<br />
CNIL. This mechanism allows any employee<br />
to <strong>report</strong>, via a dedicated email address,<br />
any actions that may constitute infractions<br />
or fraud, especially in the areas of accounting,<br />
internal control and audit. The procedure<br />
defined ensures confidential and<br />
independent treatment of the alerts, guaranteeing<br />
protection for the employees.<br />
When fraud is strongly suspected, an internal<br />
investigation is carried out. For all<br />
detected cases, civil or criminal, judicial proceedings<br />
are taken into consideration after<br />
consulting the legal department.<br />
Results from investigations have indicated<br />
three priority areas for implementing actions<br />
to prevent fraud: contracts, financial flows<br />
and possible management failures.<br />
Several anti-fraud awareness modules have<br />
been prepared, including one specifically for<br />
the prevention and detection of corruption<br />
risks. This anti-corruption module was<br />
deployed in 2009 at our main entities, representing<br />
more than 95% of Group revenues.<br />
A module intended to prevent fraud<br />
risks at management level was also<br />
deployed for the same purpose. These two<br />
modules underwent internal and external<br />
audits as part of our control measures in<br />
accordance with the Sarbanes-Oxley Act.<br />
Beyond these measures, the success of our<br />
campaign to tackle fraud is based to a large<br />
extent on our ability to maintain a <strong>corporate</strong><br />
culture in which any fraudulent behaviour is<br />
deemed unacceptable. This culture, promoted<br />
at the company’s highest levels, is<br />
supported by management user guides. A<br />
compilation of real-life case studies that<br />
have occurred within the Group or at other<br />
companies makes everyone aware of the<br />
reality of fraud and corruption risks. Internal<br />
awareness campaigns are conducted regularly<br />
through brochures, films and a dedicated<br />
section on the intranet.<br />
16 / creating <strong>social</strong> links for everyone’s benefit
governance<br />
structures<br />
board of Directors<br />
Mission: the Board of Directors presides over all decisions relating to the Group’s major strategic, economic, employment, financial or<br />
technological policies. In 2009, the Board met 12 times, with a 91% attendance rate.<br />
Composition: 15 members (as of the April 30, 2010)<br />
• 3 Government representatives appointed by the French Government<br />
• 3 employee-elected directors<br />
• 1 director elected by the General Shareholder’s Meeting on a motion by employee shareholders<br />
• 8 directors elected by the General Shareholder’s Meeting including 7 independent directors, according to the criteria of the AFEP-<br />
MEDEF code of October 2003.<br />
specialized Board committees<br />
strategic committee<br />
Composed of 6 members which were appointed by the Board of Directors, by its Chairman’s proposal.<br />
2 meetings in 2009.<br />
audit committee<br />
Comprised of 6 members delegated by the Board of Directors at the request of the Governance and Corporate Social Responsibility<br />
Committee.<br />
Chaired by an independent director.<br />
10 meetings in 2009.<br />
governance and Corporate Social Responsibility Committee (former compensation, nominating and governance Committee)<br />
Composed of 3 members appointed by the Board of Directors on its Chairman’s request.<br />
Chaired by an idependent director.<br />
6 meetings in 2009.<br />
executive committee<br />
Mission: Group decision-making body. In particular, it implements the Group strategy and transformation programmes and steers the<br />
monitoring of operational and financial performance.<br />
Composition: 15 members.<br />
To learn more: see our annual <strong>report</strong> or visit the ‘governance’ section on our website www.orange.com<br />
17
a stronger dialogue<br />
Listening to and integrating our stakeholders’ expectations form the basis of the Group’s CSR policy,<br />
which is consistent with the AA1000 standard’s principles of inclusivity, materiality and responsiveness.<br />
Regular structured dialogue with the players<br />
concerned by the company’s operations –<br />
customers, public authorities, suppliers, shareholders<br />
and employees, as well as society in<br />
general – allows us to go beyond the restrictions<br />
and limitations of everyday interaction. It is<br />
also a means of controlling risks while at the<br />
same time developing new opportunities to<br />
create lasting value in terms of image, efficiency<br />
and growth.<br />
For the Group’s stakeholders, this dialogue is<br />
an opportunity for them to highlight their main<br />
expectations and in<strong>corporate</strong> these exchanges<br />
within a long-term approach.<br />
Lastly, in addition to taking their expectations<br />
into account, stakeholder dialogue represents<br />
a unique opportunity to identify pathways for<br />
innovation, contributing in particular to the<br />
development of the countries where we are<br />
established.<br />
the Group’s stakeholders<br />
As might be expected from a company with<br />
numerous establishments, we dialogue with<br />
our stakeholders at various levels: at the<br />
level of the Group and its business units,<br />
which ensures cohesiveness across the<br />
whole Group, and at national level, to keep<br />
Customers<br />
and consumer<br />
associations<br />
Civil society<br />
Suppliers,<br />
non-governmental<br />
organizations,<br />
public authorities<br />
and local governments<br />
Shareholders<br />
and investors<br />
Employees<br />
and<br />
employee<br />
representatives<br />
up to date on local issues and players.<br />
Regular exchanges are conducted with the<br />
key players who impact and are impacted<br />
by the company’s activities.<br />
listen and be accountable<br />
In addition to the exchanges conducted at<br />
Group level, each country establishes and<br />
implements its own mechanism for local<br />
stakeholder dialogue. Some countries have<br />
fashioned their own approach. In others, the<br />
Group offers specific support by helping local<br />
staff develop existing dialogue.<br />
extensive surveys conducted in Spain,<br />
<strong>France</strong> and Senegal<br />
Following the example of <strong>France</strong> and the<br />
United Kingdom in 2008 and Senegal in<br />
2009, <strong>Orange</strong> Spain conducted a well-constructed<br />
and organized analysis of its stakeholders’<br />
expectations between April 2009<br />
and January 2010. This extensive work took<br />
place in several stages between April 2009<br />
and January 2010. After internal workshops<br />
focusing on identifying the various stakeholders,<br />
establishing the relationship history and<br />
preparing consultation tools, the main categories<br />
of stakeholders were questioned<br />
about their expectations in terms of CSR<br />
using a variety of methods: opinion surveys,<br />
round tables, working groups, face-to-face<br />
interviews, public meetings, etc. The information<br />
gathered was then used to identify the<br />
priority areas for improvement. This work, the<br />
conclusions of which will be finalized in the<br />
first quarter of 2010, will enable <strong>Orange</strong><br />
Spain to draw up new guidelines for its <strong>corporate</strong><br />
<strong>social</strong> <strong>responsibility</strong> programme so as<br />
to best meet stakeholders’ expectations.<br />
Jean-Luc Bohé<br />
General Manager – <strong>Orange</strong> Madagascar<br />
“<strong>Orange</strong> Madagascar was one of the pilot subsidiaries for the CSR dialogue approach. All our staff were fully involved in<br />
injecting a sense of momentum and accessibility to the different stakeholders. This innovative approach helped us bolster<br />
our analysis of CSR issues. Considering the socioeconomic context prevailing in the country, we steer our priorities towards<br />
agriculture and education, two pillars of local development. Many external projects have been identified in this respect and<br />
they should take shape very soon in partnerships with key organizations.”
a new methodological tool for<br />
subsidiaries<br />
In 2009, the African, Middle Eastern and<br />
Asian (AMEA) Division began a stakeholder<br />
dialogue for countries that do not yet have a<br />
structured process.<br />
Intended to facilitate the implementation of<br />
the Group’s CSR strategy, a methodological<br />
tool, the CSR Dialogue Toolkit, enhances the<br />
CSR initiatives already undertaken by subsidiaries,<br />
strengthening their impact by<br />
including the perceptions and expectations<br />
of key local stakeholders.<br />
Based on internal analysis workshops and<br />
external interviews conducted with stakeholder<br />
representatives, it allows a comparison<br />
of internal and external visions of CSR<br />
issues for the subsidiary and helps to formulate<br />
a CSR action plan.<br />
The method was tested in 2009 in two pilot<br />
countries: Madagascar and Republic of Côte<br />
d’Ivoire. In these countries, the analysis is<br />
geared towards the way in which the Group<br />
can contribute to local economic development.<br />
Following this experiment, a CSR<br />
White Paper summarizing the major CSR<br />
issues in the AMEA region was prepared to<br />
support the implementation of the approach.<br />
Group countries can choose to receive support<br />
from the CSR Department throughout<br />
2010 and beyond.<br />
CSR Dialogue Toolkit<br />
analysis of CSR approach<br />
(internal vision)<br />
mapping-out of stakeholders and history<br />
of relations<br />
diagnostic of CSR issues and<br />
performances<br />
assessment of CSR management<br />
practices<br />
confrontation of visions<br />
analysis of errors<br />
review of opportunities<br />
definition of CSR action plans<br />
sharing with stakeholders<br />
stakeholder consultation<br />
(external vision)<br />
business stakeholders<br />
stakeholder authorities<br />
civil society stakeholders<br />
(internal vision)<br />
internal stakeholders<br />
Valérie Zafindravaka<br />
President of the Association of Madagascan Call Centres (www.callcenter.mg)<br />
“Our exchanges with <strong>Orange</strong> have profoundly changed our vision of the Group. We have realized that the <strong>Orange</strong> Group is<br />
not only focused on the search for profit, but really becomes involved in a country’s development. In particular, we have<br />
welcomed the creation of the <strong>Orange</strong> Business School, the first operational school in Madagascar for sales and call centre<br />
jobs. With this school, <strong>Orange</strong> is making an inestimable contribution towards youth employment by developing their communications<br />
skills, ideas, creativity, etc – all essential qualities for succeeding in these new fields. Today, we would love to<br />
see <strong>Orange</strong> continue its commitment to education by becoming involved with more young people to help them prepare for<br />
their future from adolescence onwards.”
looking out for<br />
all our employees<br />
around the world<br />
“Because they are our first-line representatives to our customers, and<br />
because our growth depends on their skills and involvement, the Group’s<br />
181,000 employees deserve the greatest attention. Faced with a major<br />
<strong>social</strong> crisis in <strong>France</strong> in 2009, we wish to reaffirm our commitments as a<br />
responsible employer: listening and dialogue first and foremost, support for<br />
everyone in their professional development and personal fulfilment, and<br />
commitment to basic <strong>corporate</strong> issues, such as diversity and equal opportunities.<br />
We know that our professional conduct and our <strong>corporate</strong> culture<br />
must meet the expectations of the Group’s employees, its customers and<br />
society in general.”
devising a new <strong>social</strong> contract<br />
Significant internal malaise was brought to light by the <strong>social</strong> crisis which occurred in <strong>France</strong> during 2009. The<br />
Group has sought to understand its origins by implementing an unprecedented listening and dialogue mechanism,<br />
allowing everyone to express themselves. The results of these exchanges will now serve as a guide for the<br />
re-writing of the Group’s responsible employer policy. They make up the basis for the preparation of a new <strong>social</strong><br />
contract along with negotiations which are in progress with employee representatives. Thus we have now set about<br />
responding to a need for support by increasing our local Human Resources staff and improving the effectiveness<br />
of employer-employee dialogue by continuing negotiations on major topics, such as the improvement of the<br />
functioning of employee representative authorities, work/life balance, organization, working conditions, and the<br />
prevention of psycho<strong>social</strong> risks.<br />
providing everyone with the means for self-fulfilment<br />
The world of telecommunications is changing rapidly and so is our company. It is our <strong>responsibility</strong> to support<br />
Group employees throughout these changes and give them the means to seize the opportunities that change is<br />
opening up for them. This is the reason why we are increasing support, training and professional development<br />
mechanisms, with the goal of having everyone build a plan which is consistent with their aspirations. We are also<br />
equally aware that career success within the Group involves a favourable work setting and proper balance with<br />
personal life. Many initiatives on these subjects have been taken or are under discussion, for example, to improve<br />
the work environment, develop telecommuting depending on the activity or encourage the employment of seniors,<br />
an area in which an agreement was signed in 2009.<br />
helping to solve <strong>social</strong> issues<br />
The promotion of diversity and equal opportunities is a central issue for a responsible employer. We wish to go<br />
beyond our legal or regulatory obligations in this area in order to fully embody our values. We believe that the<br />
diversity of cultures and profiles amongst our teams is a strength for the Group and its customers. This approach is<br />
evident through the many commitments made by <strong>Orange</strong> employees, both collectively and personally, in favour of<br />
promoting diversity, equal opportunities, male/female professional equality, the employment of young people and<br />
many other causes responding to <strong>social</strong> issues.
24 towards a new <strong>social</strong> contract<br />
26 supporting employees in their development<br />
29 responding to <strong>social</strong> issues<br />
32 2009 <strong>report</strong><br />
33 2010 roadmap<br />
23
towards a new <strong>social</strong><br />
contract<br />
Our growth depends on the skills and involvement of our 181,000 employees worldwide. Aware of each<br />
of their efforts, our Group reaffirms its commitments as a responsible employer by paying special attention<br />
to placing people at the heart of the company.<br />
the <strong>social</strong> restructuring<br />
in <strong>France</strong><br />
looking out for all employees<br />
Carefully listening to all employees was the<br />
first step in our committed efforts to understand<br />
the crisis which arose in <strong>France</strong> in<br />
2009 and rally all staff around a new <strong>corporate</strong><br />
project.<br />
A status <strong>report</strong> on stress and working conditions<br />
was performed by Technologia, a<br />
firm of independent experts, which specializes<br />
on these matters and was chosen by<br />
the unions. All of our 102,000 employees<br />
in <strong>France</strong> were initially surveyed through a<br />
questionnaire, which had an 80% response<br />
rate. The results of this questionnaire, as<br />
well as a <strong>report</strong> analyzing internal documents<br />
on working conditions and the handling<br />
of stress within the company were<br />
presented on December 14, 2009.<br />
For a more in-depth diagnosis, Technologia<br />
has been conducting individual interviews<br />
since early 2010 with approximately<br />
1,000 employees chosen at random who<br />
represented all of the Group’s different<br />
business units.<br />
In parallel, starting in October 2009,<br />
“Assises de la refondation” (meetings on<br />
the restructuring of the Group) sessions<br />
were held. This participatory measure<br />
based on decentralized dialogue emphasized<br />
the management’s fundamental role<br />
in creating a new dynamic for expression<br />
and encouraging collective discussion<br />
amongst teams. More than 2,700 local-site<br />
meetings were held throughout <strong>France</strong>,<br />
according to methods left to the discretion<br />
of each division. Supplemented by direct<br />
communication channels (fax, SMS, email),<br />
they allowed problems and proposed solutions<br />
to be raised by the employees themselves.<br />
The processing and analysis of their<br />
concerns were conducted daily by a dedicated<br />
team made up of some 30 volunteers<br />
from the different business units,<br />
divisions and sites. The conclusions drawn<br />
from these listening mechanisms, together<br />
with the negotiations in progress, constitute<br />
the pillars for the preparation of the<br />
new <strong>social</strong> contract that the Group intends<br />
to propose to its employees.<br />
These mechanisms were complimented by<br />
the implementation of means of listening<br />
and dialogue intended for people in distress<br />
at work. Accessible 24 hours a day<br />
7 days a week, the “dialogue line” is a free<br />
phone number run by external psychologists,<br />
subject to professional confidentiality.<br />
There are listening spaces at each territorial<br />
division. Run by multidisciplinary teams<br />
independent from the chain of command,<br />
the role of these spaces is to identify problems<br />
with an employee, examine possible<br />
solutions or mediations, and propose personalized<br />
support. Visits made are <strong>complete</strong>ly<br />
confidential.<br />
responding to a need for proximity<br />
Among the actions implemented since late<br />
2009 in connection with negotiations,<br />
160 new local human resource manager<br />
positions were created in <strong>France</strong>. By<br />
increasing this network, the Group is better<br />
able to understand employees’ expectations<br />
and provide more active support to<br />
managers locally. A large majority of these<br />
new HR managers had already taken up<br />
their positions by the end of 2009.<br />
supporting managers in their supervisory<br />
role<br />
In addition to the implemented measures for<br />
listening, if they detect a problem, managers<br />
have new means of assistance to act and<br />
can therefore better fulfil their supervisory<br />
role. They have a dedicated free phone<br />
number available if they notice that one of<br />
their employees is showing signs of distress.<br />
Some 6,000 managers have already<br />
received special training on psycho <strong>social</strong><br />
risk prevention.<br />
increasing the effectiveness<br />
of employer-employee dialogue<br />
The <strong>social</strong> dialogue is based on around<br />
400 local employee representation bodies in<br />
Europe and at many African subsidiaries,<br />
a Central Economic and Social Unit<br />
Committee in <strong>France</strong>, a French Group<br />
Committee, a European Group Committee<br />
where employees from 20 countries are<br />
represented and a planned World Group<br />
Committee.<br />
In 2009, the European Group Committee<br />
met physically three times to discuss<br />
economic, financial and <strong>social</strong> matters of<br />
a global nature, going beyond a country<br />
framework (industrial and innovation strategy,<br />
major investment guidelines, acquisitions,<br />
employment, etc).<br />
In <strong>France</strong>, numerous agreements and<br />
amendments were signed in 2009, including<br />
some concerning major subjects, such<br />
as the employment of seniors and telecommuting.<br />
Negotiation with employee representatives<br />
on stress and working conditions<br />
is one of the components in the draft of the<br />
new <strong>social</strong> contract. Work is being conducted<br />
in five negotiation groups on major<br />
subjects:<br />
– prospects - employment and skills - professional<br />
development - training - mobility;<br />
– work-life balance;<br />
– improving the operation of employee representative<br />
bodies;<br />
– work organization;<br />
– working conditions.<br />
24 / looking out for all our employees around the world
focus<br />
A negotiation on the application of the<br />
national agreement for the prevention of<br />
psycho <strong>social</strong> risks is added to these five<br />
subjects.<br />
The undertaken negotiations have already<br />
enabled four group agreements to be<br />
signed in the beginning of 2010: one covering<br />
the subject of prospects – employment<br />
and skills – professional development –<br />
training – mobility, and another on work/<br />
life balance, the final two on the evaluation<br />
and prevention of psycho <strong>social</strong> risks and<br />
the operation of employee representative<br />
bodies. These four agreements, which<br />
apply immediately, are a significant step in<br />
the process which has been undertaken<br />
and have provided a solid platform for local<br />
negotiations.<br />
On these subjects directly concerning daily<br />
working life, the Group is also encouraging<br />
dialogue with all employees. The participatory<br />
forums held at the Group’s international<br />
subsidiaries and the “Assises de la refondation”<br />
held in <strong>France</strong> are part of this mechanism.<br />
favouring the employment<br />
of seniors<br />
In <strong>France</strong>, our Group signed<br />
a major agreement on<br />
November 26, 2009 with the<br />
main union organizations on<br />
the employment of seniors and<br />
measures in favour of second<br />
careers. This agreement goes<br />
with the actions on diversity<br />
and the fight against<br />
discrimination which have<br />
already been carried out.<br />
Entered into for a period of<br />
three years (from 2010 to 2012),<br />
it plans concrete actions to<br />
encourage the continuation of<br />
and access to employment by<br />
seniors in order to take<br />
advantage of their experience,<br />
transfer knowledge, and<br />
support and facilitate<br />
retirement. Among the planned<br />
measures, a “career milestone”<br />
interview will be implemented<br />
for employees aged 45 or more.<br />
For employees of 55 or older, a<br />
“seniors milestone” interview<br />
allows the study of retirement<br />
arrangements and prepares for<br />
the transition from active<br />
employment to retirement. A<br />
“part-time seniors” mechanism<br />
will allow employees eligible for<br />
retirement within three years<br />
to adjust their work schedule<br />
during this time if they wish.<br />
Lastly, in order to encourage<br />
the transfer of know-how,<br />
the Group is committed to<br />
providing 1,600 trained<br />
instructors or apprenticeship<br />
supervisors by the end of 2012.<br />
valuing the efforts of each<br />
individual<br />
Aware of the extend to which<br />
individual employee performance<br />
contributes to the Group’s<br />
achievements, we have<br />
implemented different<br />
mechanisms for recognizing<br />
and sharing the created value.<br />
Among these, recognizing the<br />
results achieved in 2007 and<br />
2008, the Next Reward, a bonus<br />
share allocation plan began<br />
two years ago, and has<br />
involved 175,000 employees<br />
in 80 countries. It was<br />
implemented on April 25, 2009<br />
for employees in <strong>France</strong> and on<br />
December 4 for employees<br />
outside of <strong>France</strong>. In <strong>France</strong>,<br />
a new profit-sharing agreement<br />
was also signed in June 2009<br />
between <strong>France</strong> Telecom SA<br />
and the union organizations.<br />
2009 breakdown of women/men by age<br />
(by step of 5 years), for the 178,744 Group open-ended<br />
employee contracts<br />
2009 breakdown of women/men by age<br />
(by step of 5 years), for the 99017 open-ended employee<br />
contracts in <strong>France</strong><br />
>60<br />
56-60<br />
51-55<br />
46-50<br />
41-45<br />
36-40<br />
31-35<br />
26-30<br />
26-30<br />
women<br />
21-25<br />
21-25 men<br />
supporting employees<br />
in their development<br />
In a rapidly changing telecommunications world, transforming the Group’s activities and key business<br />
units is a necessity. To support our employees in this transformation, we are implementing tools and<br />
mechanisms to enable each individual to plan their own professional development in keeping with their<br />
aspirations and personal life.<br />
developing professional skills<br />
In circumstances that are transforming our<br />
economic model, we have made the choice<br />
to encourage our employees’ development<br />
by implementing many professional development<br />
tools and by devoting a considerable<br />
effort to training.<br />
The annual individual appraisal is a primary<br />
tool, enabling each employee’s performance,<br />
skills and prospects for professional paths to<br />
be discussed.<br />
In <strong>France</strong> and in Poland, “Development<br />
Spaces” also offer employees the assistance<br />
of specially trained counsellors to help identify<br />
and map out their career path. At the end of<br />
2009, more than 38,000 employees had<br />
benefited from this aid.<br />
In terms of training, we are implementing<br />
many mechanisms adapted to countries,<br />
cultures and business units to develop the<br />
professional value of each employee, in<br />
keeping with the company’s growth and the<br />
change in its businesses. The programs are<br />
designed not only by internal training schools,<br />
but also with the assistance of schools and<br />
organizations renowned on the market for<br />
offering high-level training, leading to certification.<br />
For managers, <strong>Orange</strong> University and<br />
management schools, notably in <strong>France</strong>,<br />
work together to create training programs<br />
devoted to subjects concerning team management,<br />
leadership, and knowledge of our<br />
business environment. The Group’s training<br />
programs also use new tools such as<br />
e-learning, which help to strengthen educational<br />
effectiveness.<br />
offering conditions for<br />
self-fulfilment<br />
Our Group also believes that the success of<br />
a career path should be integrated with a<br />
favourable work environment and a balance<br />
with personal life. The negotiations underway<br />
in <strong>France</strong> on working conditions provide<br />
for a budget which will be allocated to<br />
improve work environments.<br />
In particular, new work spaces are being<br />
designed with the idea of offering a pleasant<br />
and high-performance professional setting.<br />
The new headquarters of Mobistar in<br />
Belgium and <strong>Orange</strong> in Switzerland are<br />
good examples. In <strong>France</strong>, a program for<br />
the renovation of 800 sites has been<br />
launched and will help improve the work<br />
setting.<br />
Furthermore, many initiatives have been<br />
conducted at Group subsidiaries to<br />
encourage a harmonious work-life balance.<br />
In Belgium and <strong>France</strong>, agreements have<br />
been entered into to set up a framework<br />
for facilitating telecommuting. For example,<br />
in twelve months, 27% of Belgian employees<br />
signed up to a program which allowed<br />
them to work remotely for up to two days a<br />
week. Mechanisms allowing employees to<br />
choose flexible work schedules are also in<br />
place in Switzerland, the United Kingdom<br />
and Spain.<br />
26 / looking out for all our employees around the world
focus<br />
11 new professionalization<br />
paths<br />
Professionalization paths allow<br />
<strong>Orange</strong> employees who so wish<br />
to switch to another Group job<br />
line to acquire new skills and<br />
professional practices. With<br />
11 new paths created in 2009,<br />
our employees will now have<br />
50 paths covering all business<br />
areas, techniques, information<br />
technology, customers,<br />
innovation, content and<br />
supports to choose from.<br />
Since their creation, more than<br />
5,900 employees have been<br />
accepted onto one of these<br />
professionalization paths.<br />
more than 5,000 employees<br />
certified<br />
To develop and enhance the<br />
value of our employees’<br />
professional skills, we implement<br />
training programs leading to a<br />
certification, set up in partnership<br />
with organizations and top<br />
universities recognized in their<br />
fields. These professional<br />
certifications offer employees<br />
who so wish an opportunity to<br />
develop their professional value<br />
by acquiring new skills and, at<br />
the same time, earning a diploma<br />
from a top university,<br />
recognized on the market.<br />
At the end of 2009, more than<br />
5,000 employees in <strong>France</strong><br />
took a training program<br />
leading to certification.<br />
<strong>Orange</strong>: a key employer<br />
in Spain and Switzerland<br />
<strong>Orange</strong> Spain has<br />
3,200 employees and in 2009<br />
was ranked second among<br />
the best employers in Spain,<br />
in a classification drawn up by<br />
an independent organization,<br />
the CRF Institute. The ranking<br />
is based on an analysis of<br />
the working conditions and<br />
growth opportunities offered<br />
to employees. In Switzerland,<br />
<strong>Orange</strong> was ranked among the<br />
top 5 best Swiss employers by<br />
the economic magazine “Bilan”,<br />
an outcome that specifically<br />
recognizes the quality of the<br />
work environment offered by<br />
the new headquarters in Renens<br />
and the mechanisms that<br />
encourage work/life balance.<br />
helping employees live out<br />
their passions<br />
<strong>Orange</strong> Passion was<br />
implemented to support Group<br />
employees’ passions in sports,<br />
film and music. <strong>Orange</strong> aids<br />
projects by an individual or<br />
groups of employees which are<br />
in line with its values and<br />
demonstrate true passion. A<br />
multi-site ice hockey tournament<br />
in Slovakia, mountain climbing<br />
by an <strong>Orange</strong> Labs team from<br />
Beijing, and a world music<br />
festival are just some examples<br />
of initiatives involving thousands<br />
of employees across over 20<br />
countries and entities since its<br />
launch in late 2007.<br />
ambassadors to spread<br />
<strong>Orange</strong> culture in Spain<br />
<strong>Orange</strong> Spain launched a<br />
program in 2009 intended to<br />
strengthen the assimilation of<br />
company values and culture<br />
among its staff. Voluntary<br />
“ambassadors” participated in<br />
working groups to analyze the<br />
difference between the values<br />
that the Group wishes to embody<br />
and the reality of internal<br />
conduct, and to define proposed<br />
actions. Out of the 180 proposals<br />
issued, 55 were selected and<br />
submitted to the Human<br />
Resources Department and the<br />
Management Committee.<br />
Herminia Silva González<br />
<strong>Orange</strong> Spain ambassador<br />
“One of the project’s strong points is that it allowed work and discussion with other employees on our internal culture. The<br />
100 culture ambassadors, with the support of 700 employees, performed an internal diagnosis and submitted proposals,<br />
which will enable us to be a company more “connected” to our values. This discussion allowed more than 55 specific proposals<br />
to emerge, which are the basis of several projects underway. One of the things that we appreciated most was the<br />
direct involvement of the CEO and the management committee, to whom we had the opportunity of presenting our proposals.<br />
This is a real privilege for those of us who do not have a direct relationship with our managers. For me, becoming an<br />
ambassador was a fascinating experience, which enabled me to get to know our <strong>corporate</strong> culture better and especially to<br />
apply our values in my daily activities.”<br />
27
improving the prevention<br />
of professional risks<br />
Beyond the actions undertaken in the area<br />
of stress management and psycho <strong>social</strong><br />
risk prevention, we continued the implementation<br />
of our occupational health and<br />
safety policy in 2009.<br />
In <strong>France</strong>, the recruitment of additional<br />
occupational doctors was one of the main<br />
announcements made at the National<br />
Health, Hygiene, Safety and Working<br />
Conditions Committee (CNSHSCT)<br />
meeting, which was held on September 10,<br />
2009. This increase in staff is due to be in<br />
the order of 10% across <strong>France</strong> in the coming<br />
months.<br />
In 2009, a new training session for “preventers”<br />
(employees in charge of occupational<br />
risk prevention) was implemented. The specialized<br />
activities of the network of preventers<br />
were continued, specifically in two work<br />
areas: the updating of risk evaluations and<br />
training on “stress, psycho <strong>social</strong> factors<br />
and risk prevention”.<br />
2009 was also affected by the AH1N1 flu<br />
pandemic. To protect our employees, a<br />
system of prevention was put in place: supplies<br />
of face masks and bottles of hand<br />
sanitizer, an awareness campaign on preventive<br />
measures recommended by the<br />
World Health Organization, specific advice<br />
for travellers, etc. In addition to these preventive<br />
measures, a pandemic business<br />
continuity plan was drawn up to deal with<br />
the eventuality of a large-scale health crisis.<br />
training hours per employee, in <strong>France</strong>, at <strong>France</strong> Telecom SA, concerning 77,031 trained employees<br />
> 50 years old<br />
between 30 & 50 years old<br />
< 30 years old<br />
manager<br />
(level E, F or G)<br />
manager (level Dbis)<br />
foreman<br />
(level D)<br />
technician<br />
(level A, B or C)<br />
In 2009 , we maintained a high level of<br />
training activity despite a difficult economic<br />
context, spending the equivalent of 6.5%<br />
of <strong>France</strong> Telecom SA’s mass salary on<br />
training. This is way beyond legal<br />
obligations, and an average of 41.5 hours<br />
of training per trained employee (see graph<br />
opposite).<br />
female<br />
male<br />
0 10 20 30 40 50<br />
percentage of employees which have had an individual appraisal<br />
Source: local information systems<br />
<strong>France</strong> Telecom SA Spain Poland United Kingdom<br />
Dominican<br />
Republic<br />
Moldova<br />
Romania<br />
82.1 95.5 98.9 90 94.7 95.8 80.6<br />
28 / looking out for all our employees around the world
esponding<br />
to <strong>social</strong> issues<br />
Our Group, being open to its environment, cannot envisage harmonious growth without heavy involvement<br />
in the <strong>social</strong> issues which surround it. As a leading responsible company in many markets, we must be an<br />
example to encourage the professional inclusion of everyone by fighting against any form of discrimination<br />
in access to employment, career development and recognition. This is enclosed in our diversity policy.<br />
promoting diversity<br />
and equal opportunities<br />
Equal opportunities, as well as in the economic<br />
and <strong>social</strong> issues to which we wish<br />
to contribute are instilled in our values. We<br />
believe that talent and motivation alone<br />
should count as a means to access employment<br />
and responsibilities. We firmly believe<br />
that staff diversity is a factor of wealth, innovation<br />
and performance. By exhibiting the<br />
diversity of the world in which we live in<br />
through our teams, we are not only in a better<br />
position to understand our customers<br />
and meet their varied expectations, but also<br />
to attract and build loyalty amongst the talents<br />
whom we need in order to continue<br />
our growth.<br />
Our Group already ranks among the first<br />
companies to sign the Diversity Charter<br />
in 2004 in <strong>France</strong>. In 2009, we further<br />
strengthened our commitments by implementing<br />
a policy which is established in the<br />
countries where we are present.<br />
gende equality: a Group priority<br />
Beyond the cultural specificities and legal<br />
obligations that may exist in some countries,<br />
we have chosen to make professional male/<br />
female equality a common goal throughout<br />
the whole Group.<br />
Like all technological companies, our Group<br />
exhibits insufficient diversity with an especially<br />
unequal breakdown with, for example,<br />
only 11% women in network units as<br />
opposed to 50% in customer service.<br />
This is why we have been committed to<br />
professional equality between men and<br />
women for years. In <strong>France</strong>, <strong>Orange</strong> <strong>France</strong><br />
(mobile subsidiary) was the first technological<br />
company to receive the Professional<br />
Equality Label awarded by AFNOR. We<br />
were also one of the first companies to sign<br />
the Parenthood Charter in April 2008.<br />
Our company agreement on professional<br />
equality, entered into for the 2008-2010<br />
period, includes a whole series of measures<br />
to encourage diversity in employment and<br />
recruitment, reduce male-female pay gaps,<br />
increase equality in professional development<br />
and access to training, and raise<br />
awareness to make such conduct<br />
progress.<br />
To continue with our commitments internationally,<br />
we have set three priorities:<br />
– encourage women’s access to positions<br />
of <strong>responsibility</strong> (through measures such<br />
as mentoring, analyzing the diversity of<br />
lists of applicants and succession plans);<br />
– encourage diversity in organizations and<br />
especially in technical functions;<br />
– implement measures encouraging work/<br />
life balance.<br />
In 2009, we increased the initiatives in this<br />
area in each of our subsidiaries. In <strong>France</strong>,<br />
Spain, the United Kingdom, Romania, Egypt<br />
and at <strong>Orange</strong> Business Services, we<br />
conducted “shadowing” actions enabling<br />
young female students in scientific or technical<br />
fields to learn about the daily activities<br />
of the Group’s female engineers. We have<br />
also contributed to the drafting of the Code<br />
of Good Practices for women in Information<br />
and Communication Technologies, prepared<br />
under the aegis of the European<br />
Commission.<br />
To back up our thoughts on this subject, we<br />
are active participants in different bodies,<br />
such as the Women’s Forum for the<br />
Economy and Society, Women in<br />
Leadership and the European Professional<br />
Women’s Network (EPWN, of which we are<br />
a platinum member). We are also a member<br />
of the Cercle InterElles, created in 2002 at<br />
the initiative of several female executives<br />
and company leaders, including a former<br />
member of the <strong>France</strong> Telecom management<br />
committee, to exchange and share<br />
the practices of those companies which<br />
already have an active network of women in<br />
a scientific or technical environment.<br />
29
actions suited to each country<br />
In addition to the priority given to professional<br />
equality, each country has identified at least<br />
one supplemental approach concerning a<br />
specific diversity issue adapted to the local<br />
context. By way of example, the Central<br />
African Republic, Romania and Poland are<br />
acting in favour of the employment of the<br />
disabled. Niger, Switzerland and Slovakia are<br />
seeing to improve the inclusion of minorities.<br />
<strong>France</strong> is following three areas of intervention:<br />
including and keeping the disabled<br />
employed, supporting youths from underprivileged<br />
areas, and promoting all forms of<br />
diversity, enabling us to move closer to our<br />
customers and employees within the Group.<br />
giving people with barriers<br />
to inclusion a chance<br />
Our <strong>corporate</strong> <strong>responsibility</strong> leads us to support<br />
<strong>social</strong> projects aimed at giving a chance<br />
to those who may perhaps encounter difficulties<br />
in access to employment. This is the<br />
case especially with disabled people, young<br />
people – especially those from disadvantaged<br />
areas – and seniors. Beyond our own<br />
actions, we participate in many national initiatives<br />
alongside public authorities and specialized<br />
associations.<br />
Because disabled workers seeking employment<br />
rarely have the training that companies<br />
look for, in <strong>France</strong> we participate in<br />
projects to “re-train” young disabled people<br />
whose training offers no prospects,<br />
therefore increasing their employability.<br />
This project supplements the many actions<br />
carried out by our “Mission Insertion<br />
Handicap” (Mission for the Inclusion of the<br />
Disabled), which has been implementing<br />
our commitments in favour of the inclusion<br />
of the disabled since 2004.<br />
The employment of young people is another<br />
major <strong>social</strong> issue. In this area, we have<br />
adopted a voluntary policy on apprenticeship<br />
contracts and relationships with universities.<br />
By the end of 2009, more than 4,800 young<br />
people in <strong>France</strong> had benefited from an<br />
apprenticeship contract. In addition, we are<br />
conducting specific actions in favour of<br />
young people from disadvantaged areas,<br />
who experience increased difficulties in<br />
access to employment. In <strong>France</strong>, in February<br />
2008, we were one of the first companies to<br />
sign the “Communities of Hope Plan”. In<br />
2009, we exceeded our recruitment commitments<br />
despite a difficult context, and signed<br />
an amendment with the Inter-Departmental<br />
Mission for Repatriates (MIR) to extend the<br />
benefits of the Communities of Hope Plan to<br />
Harki children. The Group’s commitment is<br />
also furthered by the action of the Group’s<br />
different Regional Departments in <strong>France</strong>,<br />
alongside associations such as FACE<br />
(Fondation Agir contre l’Exclusion) and IMS-<br />
Entreprendre pour la Cité.<br />
promoting the spirit<br />
of solidarity among<br />
our employees<br />
% of females, and female managers and female top managers in the Group<br />
<strong>France</strong><br />
United Kingdom<br />
Poland<br />
Spain<br />
OBS International (Equant)<br />
Belgium<br />
Romania<br />
Switzerland<br />
Egypt<br />
Slovakia<br />
Dominican Republic<br />
Senegal<br />
Jordan<br />
Ivory Coast<br />
Madagascar<br />
rest of the world<br />
Total Group<br />
0 10 20 30 40 50 60<br />
In the spirit of the <strong>Orange</strong> brand, we encourage<br />
and help our employees to become<br />
active in issues of <strong>responsibility</strong>, because<br />
“together we can do more”.<br />
In <strong>France</strong>, as part of the Cercle Passeport<br />
Télécoms, experienced volunteer Group<br />
managers help students from disadvantaged<br />
areas to enter top universities. With<br />
160 tutors, we are the top contributor to this<br />
initiative, hailed by HALDE at the Equality<br />
Summit held on September 29 to 30, 2009.<br />
We are also the main partner in the initiative<br />
“Nos Quartiers ont des Talents” (Our districts<br />
have talents), founded by a Group employee<br />
to help young graduates from disadvantaged<br />
neighborhoods find their first job.<br />
% females in total headcount % female managers and female top managers<br />
(out of total management and top management population)<br />
30 / looking out for all our employees around the world
More than 80 <strong>Orange</strong> managerial staff in the<br />
greater Paris region of Île-de-<strong>France</strong> (including<br />
members of the Executive Committee)<br />
sponsor young graduates. Since the launch<br />
of this operation in 2008, 180 young people<br />
have been sponsored and 86 of them have<br />
found a job. More than 50 <strong>Orange</strong> sponsors<br />
also participate in the Lyons branch of the<br />
program, launched on December 1, 2009.<br />
Our <strong>Orange</strong> Foundation also encourages<br />
our employees to become involved in philanthropy<br />
projects through volunteer work,<br />
the sponsorship of projects and collective<br />
employee support.<br />
In <strong>France</strong>, volunteer work is organized by<br />
the <strong>Orange</strong> Solidarity association and is<br />
done during the employee’s free time. To<br />
date, we have approximately 300 employee<br />
volunteers involved in different missions,<br />
run by the Foundation in <strong>France</strong> or internationally.<br />
In Spain, the “Solidarios” program<br />
rallied 300 employees around 13 volunteer<br />
activities in 2009.<br />
With project sponsorship, any employee<br />
can ask the Foundation to support projects<br />
carried out by an association in which they<br />
are involved and which fits in with the<br />
Foundation’s philanthropy philosophy.<br />
Lastly, employees are motivated to collect<br />
funds for causes supported by the<br />
Foundation, by organizing collective events,<br />
such as sports challenges, or participating in<br />
sales challenges, and donating the funds<br />
raised.<br />
Since January 2009, <strong>Orange</strong> employees<br />
in <strong>France</strong> have been able to donate their<br />
“talent points” earned from challenges and<br />
internal programs to two associations with<br />
ties to the Foundation: Volunteers for People<br />
with Autism (VA), to enable autistic children<br />
to go on holidays at appropriate facilities,<br />
and Marseille Centrafrique Solidarité, to aid<br />
the construction of a home for young girls in<br />
Bangui.<br />
focus<br />
<strong>Orange</strong> as a partner of the<br />
Diversity Club<br />
As part of the 2009 Women’s<br />
Forum, our Group participated<br />
in the creation of the Diversity<br />
Club. Bringing together<br />
companies which are very<br />
involved in promoting diversity,<br />
this club aims to highlight the<br />
market’s best practices and<br />
identify their key success<br />
factors in order to distribute<br />
them as widely as possible.<br />
women’s networks at <strong>Orange</strong><br />
Business Services<br />
In keeping with its diversity<br />
policy, <strong>Orange</strong> Business<br />
Services encourages the<br />
development of women’s<br />
networks at its main sites.<br />
The “Global Diversity Network”,<br />
made up of 12 women –<br />
international senior managers –<br />
met three times in 2009. An<br />
initial women’s network has<br />
already been launched in<br />
<strong>France</strong>.<br />
“Mutationnelles” 2009: a study<br />
on female engineers in <strong>France</strong><br />
In 2009, our Group sponsored<br />
a detailed study on female<br />
engineers and scientists<br />
in <strong>France</strong>.<br />
This study showed the basic<br />
trends for this population in<br />
terms of training, employment,<br />
remuneration and choice of<br />
career or even company. A<br />
summary can be downloaded<br />
at www.orange.com/<br />
mutationnelles09/.<br />
improving our recruitment<br />
practices<br />
In coherence with its<br />
commitment in favor of equal<br />
opportunities, our Group is one<br />
of 50 companies volunteering<br />
to test anonymous CVs<br />
between November 2009 and<br />
April 2010. Since 2008, we have<br />
also been partners of the Equal<br />
Opportunities and Employment<br />
train, which enables a positive<br />
message to be sent to people<br />
engaging in self-censorship.<br />
During the train’s 12 stops<br />
across <strong>France</strong> in 2009,<br />
40 recruitment managers<br />
formally interviewed more than<br />
750 candidates with the most<br />
varied profiles.<br />
United Kingdom: mobilizing<br />
employees with <strong>Orange</strong><br />
Community<br />
The <strong>Orange</strong> Community<br />
program was created to<br />
encourage <strong>Orange</strong> employees<br />
in the United Kingdom to collect<br />
funds for charity associations.<br />
In the space of six months, more<br />
than £50,000 was collected.<br />
A fund-raising operation was<br />
carried out by <strong>Orange</strong> United<br />
Kingdom employees on “World<br />
Peace Day” on September 21,<br />
2009. The funds collected will<br />
help support the UNICEF<br />
program in Northern Uganda in<br />
the Acholi and Lango regions.<br />
The goal of this program is to<br />
develop “safe schools” and thus<br />
facilitate vulnerable groups’<br />
return to school. Around a<br />
hundred schools are involved.<br />
The Group <strong>Orange</strong> Foundation<br />
will co-finance this initial project<br />
in Uganda with <strong>Orange</strong> United<br />
Kingdom.<br />
31
2009 <strong>report</strong><br />
objectives disclosed<br />
in the previous <strong>report</strong><br />
deadline status major achievements in 2009<br />
Social dialogue<br />
Finalize the implementation of the worldwide<br />
Works Council.<br />
Skills development<br />
2009<br />
Continue to grow the professionalization paths. 2009<br />
Prepare for the accelerated departure of retirees<br />
from 2012:<br />
– increasing recruitment in strategic functions. 2009-2010<br />
– increase the number of apprenticeship contracts<br />
by 25% (2009 target : 4,500).<br />
Occupational health and safety<br />
Implement the Group’s reference framework in the<br />
area of health and safety in the workplace at the<br />
Group’s various entities by defining local action<br />
plans.<br />
Foster the exchange of good practices among the<br />
entities in the area of stress management.<br />
Diversity<br />
Implement a policy of professional equality<br />
between men and women in all countries.<br />
In each country, identify a second subject<br />
of interest in terms of diversity and implement<br />
an action plan.<br />
Implement diversity <strong>report</strong>ing in all the Group’s<br />
entities.<br />
Develop the “shadowing” program Europe-wide<br />
to promote scientific and technical careers among<br />
women.<br />
Objective postponed due to the employer-employee<br />
relations crisis in <strong>France</strong>.<br />
Creation of 11 professional paths in 2009 on top<br />
of the 39 which already exist.<br />
2009-2012 Signing of seniors agreement in <strong>France</strong>.<br />
2009<br />
2009<br />
2009<br />
2009-2010<br />
2009-2010<br />
End-2009<br />
2009<br />
item reviewed by Deloitte objective acheived project in progress<br />
In 2009, 74% of external recruitments were carried out on<br />
strategic functions.<br />
Approximately 4,800 apprenticeship contracts<br />
at the end of 2009.<br />
In the context of the French <strong>social</strong> crisis at <strong>France</strong><br />
Telecom, the priority given to the prevention of psycho<br />
<strong>social</strong> risks has led the Group to re-think the<br />
implementation of this reference framework and to not<br />
deploy it according to its initial definition.<br />
Launch of training on psycho <strong>social</strong> risks.<br />
Inventory of fixtures on stress and working conditions in<br />
<strong>France</strong> (Technologia Study).<br />
Implementation of dialogue mechanisms in <strong>France</strong><br />
following the crisis (Technologia, “Assises de la refondation”,<br />
negotiations with employee representation bodies).<br />
Launch of a Group policy and implementation of action<br />
plans in <strong>France</strong>, UK and within <strong>Orange</strong> Business Services.<br />
Signature in March 2009 of the Code of Good Practices<br />
to encourage female scientists to pursue careers in the<br />
information and communication technology sector.<br />
All the European entities and many African countries have<br />
identified a secondary diversity issue and have constructed<br />
action plans to be implemented in 2010.<br />
Reporting implemented.<br />
Launch of shadowing mechanisms in <strong>France</strong>, Spain,<br />
United Kingdom, Romania and at <strong>Orange</strong> Business<br />
Services (Egypt).<br />
32 / looking out for all our employees around the world
2010 roadmap<br />
objectives<br />
deadline<br />
Employer-employee relations commitment<br />
Generalize the dialogue with employees across all of the countries where we are present using means suitable to<br />
the local context (employee representation bodies, survey retainers, employee forums, etc).<br />
Define a <strong>social</strong> performance indicator, reflecting employee satisfaction, which will be included in the variable<br />
remuneration portion of Group executives.<br />
Define “principles of commitment to employees” Group-wide and adapt these principles for all country entities,<br />
considering local specificities.<br />
2010-2012<br />
2010-2011<br />
2010-2011<br />
Complete the implementation of the World Group Committee. 2010<br />
Skills development<br />
Follow the development of career paths and the number of certified paths. 2010-2011<br />
Employee voluntary service<br />
Working with the Foundation, launch volunteer work on skills in <strong>France</strong> and evaluate conditions for extending it to other<br />
territories where the Group is present in keeping with local legislative frameworks.<br />
Diversity policy<br />
Strengthen the policy of professional equality between men and woman in all Group countries by implementing<br />
tools and mechanisms dedicated to the performance of this policy (training, mentoring, shadowing, etc).<br />
Implement a system of monitoring associated with the progression of diversity indicators within the Group<br />
(percentage of women in technical fields, women in management positions, percentage of women in managerial<br />
bodies).<br />
All European entities and some African countries have identified a second diversity topic and have established<br />
action plans to implement in 2010. Verified for <strong>France</strong>, Poland, Slovakia, Spain and UK.<br />
Human rights<br />
2010-2012<br />
2010-2011<br />
2010-2011<br />
2010-2011<br />
Based on the UNI agreement, define a Group doctrine and identify the related indicators. 2010<br />
33
experiencing the<br />
world with confidence<br />
Our innovative solutions and their uses offer our customers thousands of<br />
new possibilities. However, as with all new developments, there can be<br />
pitfalls. Our <strong>corporate</strong> <strong>responsibility</strong> therefore means supporting our customers<br />
in these new possibilities, while ensuring transparency, quality and<br />
security in their everyday use of our services. We enable everyone to interact<br />
freely and confidently in a transparent, simple and safe digital world.<br />
This is why quality of service is our number one priority, and one to which<br />
we are all committed. Finally, we clearly promote the safe and responsible<br />
use of our products and services.
making quality the priority<br />
Any high-performance solution, regardless of how innovative it may be, must be user-friendly<br />
and 100% workable. That is why we make every effort to design the simplest and most reliable<br />
products and services from the day they are sold until the end of their useful life. In the event of<br />
a crisis such as natural disaster, we are able to dispatch our experts immediately to provide an<br />
effective response to any contingency or system failure, and ensure that communications and<br />
data remain secure in all circumstances.<br />
supporting new usages<br />
Everyone adopts new communications applications at their own pace and in their own way.<br />
Those comfortable with technology can access our solutions when they choose to at our<br />
self-service stores and in our online management and configuration spaces. Others may rely<br />
on the support of our staff for guidance on the various products and services available, in order<br />
to select those that best meet their expectations, and to manage their services throughout.<br />
In all cases, we are committed to providing <strong>complete</strong> and clear information on best practice in<br />
the digital world, safety and good conduct.<br />
going further through dialogue<br />
We know that we are not the only company offering state-of-the-art technology. That is why we<br />
are always open to dialogue and are quick to form partnerships that will improve security,<br />
provide more information for our customers and respond to concerns about radio waves, or<br />
work with our suppliers towards a more responsible procurement policy.
38 gaining our customers’ loyalty<br />
43 promoting safe and responsible use<br />
46 tackling the issue of radio waves<br />
48 responsible procurement principles<br />
50 2009 <strong>report</strong><br />
52 2010 roadmap
gaining our<br />
customers’ loyalty<br />
<strong>Orange</strong>’s goal is to be our customers’ favourite brand; the one they recommend to friends and family.<br />
To achieve this, the Group seeks to form a lasting relationship built on quality, in line with the values of<br />
simplicity and proximity that the brand represents.<br />
quality of service:<br />
an absolute priority<br />
In a world where customers are increasingly<br />
well-equipped, quality of service becomes a<br />
major element for building customer loyalty<br />
and standing out from the competition. Our<br />
aim is to become the benchmark telecommunications<br />
operator in terms of quality of<br />
service. The quality of service offered to all<br />
our customers (private, professional or business)<br />
is subject to ongoing measures in all<br />
markets. A survey-based tool comprising<br />
specific studies, customer demand analysis<br />
and performance-indicator monitoring<br />
results in targeted improvement plans. The<br />
goal is to optimize service and foster a relationship<br />
built on trust to establish customer<br />
loyalty to the <strong>Orange</strong> brand.<br />
Achieving this goal means training our staff<br />
and developing their skills, which is the<br />
basis for full and rewarding customer dialogue.<br />
This is supplemented by an ongoing<br />
operational improvement process: for example,<br />
in Switzerland, a callback service means<br />
that the caller does not need to keep holding,<br />
while in Poland, a problem resolution<br />
procedure has been implemented on first<br />
contact. Customers are dealt with more<br />
efficiently, which improves their satisfaction<br />
and loyalty.<br />
anticipating demands<br />
The quality of our customer relationships<br />
also depends on the efforts made upstream<br />
to improve their experiences with our services.<br />
In 2009, this resulted in a decline in the<br />
number of technical calls in the Group’s<br />
core markets. In three countries, a new line<br />
analysis and configuration tool (DLM) has<br />
significantly improved the quality of service<br />
rendered to online customers. This application<br />
will be rolled out to seven other countries:<br />
in the first nine months of 2009, the<br />
call rate has already fallen by 50% in Poland<br />
and by 20% in Spain.<br />
Home installation and shorter delivery times<br />
have also contributed to this result, as has<br />
clear and accessible information. For example,<br />
the Group’s websites are developing<br />
new ways of dealing with questions (e.g.<br />
forums, blogs, direct chats, etc).<br />
All these improvements and good practices<br />
are implemented Group-wide and shared<br />
with our subsidiaries. As a result, Mobistar<br />
in Belgium and <strong>Orange</strong> in Austria have been<br />
able to carry out an in-depth review of the<br />
content and ergonomics of their websites to<br />
anticipate their customers’ demands.<br />
meeting the demands of businesses<br />
For <strong>Orange</strong> Business Services, quality of<br />
service is specific in that it addresses two<br />
segments with different needs: business<br />
telecommunication managers and end<br />
users. <strong>Orange</strong> Business Services works<br />
continually on these two segments. In<br />
2009 for example, we launched a dedicated<br />
concierge service for video conferencing:<br />
someone is on hand 24 hours a<br />
day for reservations, technical implementation<br />
and user support. We have also<br />
launched “Multi-Solution Deployment”, a<br />
service based on a commitment to availability<br />
and delivery time when a telephony<br />
project begins.<br />
dealing effectively with emergencies<br />
The Group is committed to continuity of<br />
service. Our crisis management process<br />
ensures a fast and effective response to<br />
emergency situations. This approach<br />
proved effective during the storm that hit<br />
southwest <strong>France</strong> on January 23 and 24,<br />
38 / experiencing the world with confidence
focus<br />
2009, causing considerable damage to<br />
our network. The national crisis plan was<br />
launched immediately. Out of the<br />
350,000 house holds without telephone or<br />
Internet access (largely due to power outages<br />
affecting technical sites), 100,000<br />
lines were restored within 24 hours and<br />
another 200,000 within 48 hours. Within<br />
three days of the storm, close to 4,000<br />
maintenance engineers were deployed on<br />
site in the three regions concerned<br />
(Aquitaine, Midi-Pyrénées and Languedoc-<br />
Roussillon) to repair individual lines.<br />
More recently, the Group took action following<br />
the earthquake in January 2010 in Haiti<br />
to help restore local and international telep<br />
h o n e c o m m u n i c a t i o n s . O r a n g e<br />
Dominicana led several initiatives along the<br />
border between Haiti and the Dominican<br />
Republic. Despite the difficult conditions, it<br />
sent engineers, equipment and fuel to Portau-Prince<br />
to help the local operator (Digicel)<br />
get its network back up and running.<br />
variation of customer contact rates<br />
(calls to technical helplines) in the 4 main countries<br />
fi xed lines services internet (<strong>France</strong>, mobile (<strong>France</strong>, average for<br />
(<strong>France</strong>, Poland) United Kingdom, United Kingdom, 4 countries<br />
Spain) Poland)<br />
–11%<br />
–3%<br />
–11%<br />
–3%<br />
–7%<br />
–9% –9%<br />
–11%<br />
–13%<br />
–14%<br />
new set of awards for the Group<br />
At the 2009 World<br />
Communication Awards (WCA)<br />
ceremony, our Group received<br />
three of the most coveted<br />
awards in the<br />
telecommunications sector.<br />
For the fourth year in a row,<br />
<strong>Orange</strong> Business Services was<br />
voted “Best Global Operator”<br />
and, for the third year running,<br />
<strong>Orange</strong> was named “Best<br />
Mobile Service Provider”.<br />
In addition, in 2009 the Telemark<br />
institute awarded <strong>Orange</strong><br />
Business Services the World<br />
Record Award, a prize for the<br />
operator that has contributed<br />
the most to raising the level<br />
of consumer satisfaction.<br />
The Group already held<br />
the previous record.<br />
In 2009, <strong>Orange</strong> also came first<br />
in the Fixed and Internet<br />
category following a survey<br />
conducted by Bearing Point and<br />
TNS Sofres on 4,000 customers<br />
and end users.<br />
high satisfaction among<br />
professionals in Poland<br />
A survey of businesses by the<br />
Polish regulator showed a high<br />
level of satisfaction for TP<br />
services in terms of fixed<br />
telephony, with 7 out of 10<br />
respondents giving a rating of<br />
Good or Very Good. Satisfaction<br />
was also high for mobile service<br />
operators, with <strong>Orange</strong> earning<br />
a special mention for the quality<br />
of its information lines.<br />
satellite hook-ups successfully<br />
restored in Equatorial Guinea<br />
A satellite is an essential<br />
telecommunications option<br />
for landlocked countries with<br />
no fixed network. It is a<br />
somewhat fragile solution that,<br />
if the satellite connection<br />
is interrupted, can leave<br />
an entire country without<br />
telecommunications. This<br />
occurred in late January 2009<br />
in Equatorial Guinea. GETESA,<br />
the Guinean operator,<br />
of which <strong>France</strong> Telecom is<br />
a shareholder, appealed to the<br />
Group’s satellite connection<br />
experts to redirect the 11 of its<br />
GSM network antennas towards<br />
a newly available satellite.<br />
This task was entrusted to<br />
our teleport staff at Bercenayen-Othe,<br />
one of the largest<br />
teleports in Europe and renowned<br />
worldwide for its expertise.<br />
Considering the difficulty of travel<br />
through the equatorial forest,<br />
it took 14 days to restore most<br />
of the technical equipment/<br />
satellite interfaces and national<br />
traffic on Guinean soil.<br />
2007<br />
2008<br />
2009<br />
–21%<br />
–22%<br />
39
support for new usages<br />
With technology becoming ever more complex,<br />
the Group has decided to focus on the<br />
reliability and simplicity of its products and<br />
services, and on developing high-performance<br />
support services to assist its customers<br />
throughout their user experience.<br />
simplicity +: simplifying the customer<br />
experience<br />
As part of our Time-To-Market process,<br />
which covers product design and development,<br />
the simplicity of the entire customer<br />
experience (including installation and usage,<br />
as well as after-sales service) is taken into<br />
account, from the design stage to aftermarket<br />
services.<br />
Our Simplicity + scheme is aimed at validating<br />
and increasing this simplicity.<br />
At our Customer Test Centres (CTC), products<br />
and services can be evaluated from a<br />
customer standpoint. Upstream, they examine<br />
how well prospective customers understand<br />
our product range, then, once they<br />
have signed up, staff monitor their day-today<br />
usage of it.<br />
They evaluate the customer’s acceptance<br />
of the level of simplicity of each stage and<br />
note the problems they encounter. Based<br />
on this evaluation, recommendations are<br />
made which allow us to refine our products<br />
and services, usually prior to launch. This<br />
scheme covers private, professional and<br />
business customers.<br />
The perception of how complex a product<br />
or service is can vary from one country to<br />
another, depending not only on the local<br />
culture, but on how certain customer experience<br />
stages are handled, e.g. subscription<br />
or billing. This is why we have test centres in<br />
the main countries where we are present.<br />
More than 300 tests were carried out in<br />
2009 across 14 countries, by around a hundred<br />
employees. The 10 test centres based<br />
in <strong>France</strong>, Poland, Spain, Egypt, Senegal,<br />
Republic of Côte d’Ivoire, Madagascar and<br />
Switzerland take into account the many<br />
cultural facets and positioning of the products<br />
and services in each region.<br />
global support<br />
To make life easier for the customer, we<br />
offer appropriate support services upstream<br />
and at all stages of the customer experience,<br />
from product and service design right<br />
up to the time of purchase. This includes<br />
advice on the choice of equipment or price<br />
plan, home installation, IT support, switching<br />
to a new plan over the telephone or<br />
online and configuring the mobile phone.<br />
Online help is an increasingly popular option,<br />
supplementing traditional channels. On the<br />
Group’s websites, customers can use the<br />
step-by-step help tool to find answers to<br />
questions, whether it concerns a contract,<br />
the benefits of a particular price plan or<br />
a request for assistance. The help tool<br />
includes links to telephone support or online<br />
chat, educational videos, and topic-related<br />
forums. In the spirit of Web 2.0, the <strong>Orange</strong><br />
community can share experiences or offer<br />
each other troubleshooting tips.<br />
close contact<br />
<strong>Orange</strong> stores are a unique meeting place<br />
between the brand and customer and are<br />
another key element of our customer relations<br />
policy. Customers can spend time browsing<br />
the products on display, trying them out and<br />
making an informed choice, with the added<br />
benefit of receiving before- and after-sales<br />
service. In short, we guarantee our customers<br />
end-to-end support.<br />
The main focus was on two aspects in 2009:<br />
greater network density and the creation of<br />
new store formats. In Austria, for example,<br />
although we are the third largest operator on<br />
the market, we have the most retail outlets<br />
(92), owned either outright or by independent<br />
partnerships. Nationwide, this gives us a high<br />
profile. In Spain, 81 stores were opened at<br />
the end of 2009, and plans are in place to<br />
open more than 300 new stores by 2011.<br />
In <strong>France</strong> and the United Kingdom, the opening<br />
of large-format flagship stores adds to the<br />
existing network. With service, demonstration<br />
and test areas, these stores offer a truly local<br />
experience for the long term.<br />
Our distribution networks are tailored to local<br />
requirements. In Romania, for example, we<br />
are opening franchises, with 114 new stores<br />
in 2009. In Africa and the Middle East, where<br />
there is a unique distribution system, the network<br />
is made up of <strong>Orange</strong> stores (for example,<br />
80 new stores opened in Cameroon in<br />
2009) supplemented by a large number of<br />
retailers who also carry the brand. Many<br />
countries have a travelling sales force, like in<br />
the Central African Republic, where 50 sales<br />
representatives have been recruited to travel<br />
around Bangui to meet with consumers.<br />
40 / experiencing the world with confidence
promoting a responsible<br />
relationship with our<br />
customers<br />
focus<br />
Our commitment towards building a lasting<br />
relationship with our customers is based<br />
on responsible marketing and communication,<br />
in line with the values and principles<br />
enshrined in the Group’s code of conduct.<br />
Our responsible marketing guidelines, produced<br />
in 2006 and validated by the<br />
Group’s marketing department, ensure<br />
that our advertising campaigns adhere to<br />
international codes of conduct, as well as<br />
our <strong>corporate</strong> <strong>responsibility</strong> commitments.<br />
These guidelines, taken into account in the<br />
Time-To-Market process, inform the launch<br />
of new products and services, including<br />
our requirements for personal data security<br />
and confidentiality, and the protection of<br />
children.<br />
We also apply industry codes of conduct<br />
such as the Mobile Marketing Association<br />
guidelines on mobile advertising.<br />
To extend the principles adopted by <strong>Orange</strong><br />
<strong>France</strong> with the signing in 2008 of the<br />
Responsible Communication Charter of the<br />
French Advertisers’ Union (“Union des<br />
Annonceurs”), in 2009 we worked on the<br />
elaboration of a Group Code of Responsible<br />
Communication. This code is founded on<br />
five key principles:<br />
• respect for individuals;<br />
• being transparent and reliable;<br />
• behaving as a responsible actor;<br />
• taking environmental protection into<br />
account;<br />
• encouraging our partners to respect these<br />
principles.<br />
<strong>Orange</strong> Care: a new dimension<br />
in customer service<br />
As more and more valuable data<br />
is stored on our phones<br />
(address books, photos, videos,<br />
etc), in February 2009 we<br />
launched <strong>Orange</strong> Care in all<br />
European countries where we<br />
are present. This is a brand new<br />
service that protects not only<br />
the phone, but also the<br />
information and data stored on<br />
it, from any unfortunate incident<br />
that might occur. This service,<br />
designed to support customers<br />
throughout their relationship<br />
with <strong>Orange</strong>, consists of three<br />
levels: a content transfer service<br />
offered at <strong>Orange</strong> stores,<br />
insurance combined with data<br />
safeguarding/synchronization<br />
services, and a used phone<br />
recycling service. With<br />
2.5 million users in February<br />
2010, <strong>Orange</strong> Care has been a<br />
huge success. To build on this<br />
success, soon we plan to launch<br />
a scheme that offers access to<br />
a personalized support service.<br />
a responsible marketing policy<br />
for <strong>Orange</strong> in <strong>France</strong><br />
A responsible marketing policy<br />
was defined in <strong>France</strong> in 2009,<br />
taking into account the<br />
stakeholder expectations survey<br />
conducted in 2008. It is based<br />
on five commitments:<br />
• designing and promoting<br />
clear and transparent products<br />
and services;<br />
• prioritizing dialogue (e.g.<br />
with customers, consumer<br />
associations, etc);<br />
• offering products and services<br />
tailored to different market<br />
segments;<br />
• supporting responsible phone<br />
use;<br />
• protecting the environment.<br />
Initially circulated in <strong>France</strong>, it will be rolled out<br />
to the rest of the Group in 2010, with specific<br />
training for staff in charge of communication.<br />
41
ensuring the security<br />
of exchanges<br />
Spam, phishing, computer viruses – as<br />
Internet usage grows, so do new risks,<br />
which need to be fought effectively.<br />
For over ten years, <strong>Orange</strong> has monitored<br />
its network security, enabling it to track<br />
threats and devise suitable responses.<br />
As part of its Global Security Policy, the<br />
Group ensures that the different risks are<br />
taken into account right from the initial<br />
design stage.<br />
Our security team regularly brings the various<br />
risk factors to the attention of our product<br />
marketing department. Security can<br />
then be monitored throughout the development<br />
process. In 2009, all multiple-country<br />
products and services developed by our<br />
technical centre underwent individual security<br />
testing. This will soon be extended to<br />
single-country product offerings in <strong>France</strong><br />
and at <strong>Orange</strong> Business Services. At each<br />
of our subsidiaries, we implement the necessary<br />
measures to ensure the integrity and<br />
confidentiality of the data entrusted to us.<br />
encryption, the cornerstone of security<br />
Encryption is essential to many telecommunications<br />
services, because it prevents<br />
attacks such as identity theft, eavesdropping<br />
and data manipulation.<br />
Our Group boasts real expertise in the field<br />
of encryption and regularly develops new<br />
tools. We were notably part of the E-Poll<br />
project, an innovative solution for electronic<br />
voting security.<br />
mobilized employees<br />
To ensure that each Group employee<br />
becomes fully aware of these issues, data<br />
protection requirements have been included<br />
in employment contracts. A charter known<br />
as the “confidentiality code” specifies the<br />
information security rules that each employee<br />
must follow. Translated into eight languages,<br />
it was the subject of a huge internal communication<br />
campaign in 118 countries in<br />
2008. For more information, employees can<br />
check the dedicated “online security” intranet<br />
site or contact one of the global security<br />
coordinators within each Group entity.<br />
clear rules on confidentiality<br />
As part of our responsible marketing policy,<br />
we ensure that personal information is only<br />
used for marketing purposes with the customer’s<br />
consent. We include these requirements<br />
in contracts with our business<br />
partners.<br />
solutions for customers’ benefit<br />
We offer our customers a whole range of<br />
security solutions facilitating electronic<br />
exchanges while offering end-to-end protection:<br />
secure workstations (PC) and interface<br />
tools (mobiles, PDAs), secure network<br />
access (Internet, virtual private networks),<br />
protecting <strong>corporate</strong> resources against<br />
eavesdropping or hacking attempts, and<br />
detecting and anticipating threats.<br />
Apart from technical solutions, we also give<br />
our customers practical advice on how to<br />
protect their personal information. For example,<br />
private and business customers in<br />
<strong>France</strong> can consult the “Protect Yourself”<br />
section on the <strong>Orange</strong> Assistance website<br />
(http://assistance.orange.fr/IHD/). For businesses,<br />
the <strong>Orange</strong> Business Services<br />
Security Blog (http://blogs.orange-business.<br />
com/securite/) offers comprehensive information<br />
on security issues and allows experts<br />
to share their experiences and tips.<br />
for responsible usage of <strong>social</strong><br />
networking sites<br />
Social networking sites are expanding rapidly.<br />
However, making too much personal<br />
and work information public can harm the<br />
user’s personal life and even become a<br />
business threat. To make Internet users<br />
aware of safe usage on <strong>social</strong> networks,<br />
<strong>Orange</strong> Business Services has placed several<br />
articles and videos online on its security<br />
blog, explicitly showing the risks associated<br />
with insufficient protection of personal information<br />
and giving practical advice for selfprotection.<br />
42 / experiencing the world with confidence
promoting safe<br />
and responsible use<br />
The opportunities for interaction offered to Internet users are constantly growing, while online services are<br />
enjoying a boom. With a wide range of new applications on offer, Internet users, especially minors, need<br />
to learn how to get the most out of their online experience without being exposed to new risks. That is<br />
why we are doing our utmost to protect children and teenagers who use the Internet and mobile phones.<br />
This approach is part of a broader policy of making our customers aware of responsible use.<br />
child protection:<br />
a priority issue<br />
Internet and mobile telephony form an integral<br />
part of the daily life of young people.<br />
With new phenomena such as blogs and<br />
<strong>social</strong> networks, parents suddenly feel vulnerable.<br />
To help them steer their children<br />
towards safe and responsible use of new<br />
technology, <strong>Orange</strong> has drawn up a child<br />
protection policy based on two key principles:<br />
– developing tools to protect young market<br />
segments against content that could be<br />
offensive;<br />
– responsibly providing information about<br />
the risks and how to guard against them.<br />
content control tools<br />
To prevent young users from having access<br />
to content that could be offensive, we are<br />
implementing content classification, age verification<br />
and filtering mechanisms. In most<br />
European countries, <strong>Orange</strong> has implemented<br />
a parental control option for blocking<br />
access to inappropriate content for minors<br />
from computers, mobile phones or digital television.<br />
We also provide a moderation filter in<br />
all our chat rooms and implement age verification<br />
measures for online services not suitable<br />
for minors.<br />
raising awareness among families<br />
and schools<br />
Implementing control tools is vital, but it is not<br />
enough. We also need to educate and explain<br />
to children, as well as their parents, who are<br />
sometimes less adept at using new information<br />
technologies.<br />
This is why the Group has prepared guidelines<br />
giving parents simple and effective<br />
advice on how to make mobile or Internet use<br />
by their children 100% secure. These guidelines<br />
are available in seven languages and can<br />
be downloaded free from the Group’s<br />
European sites. In many countries, such as<br />
<strong>France</strong>, Spain, the United Kingdom and<br />
Slovakia, <strong>Orange</strong> also offers a web portal<br />
dedicated to the proper use of services.<br />
To raise awareness at schools, the Group<br />
works in partnership with specialist associations<br />
such as the Family Online Safety<br />
Institute. <strong>France</strong> Telecom is also one of the<br />
founding members of the European initiative<br />
“Teach Today”, which aims to provide teachers<br />
with tools to make students aware of safe<br />
Internet use.<br />
In the UK, some of our employees have volunteered<br />
to act as “<strong>Orange</strong> ambassadors”,<br />
teaching people about the safe and responsible<br />
use of the Internet and mobile phones. A<br />
similar scheme exists in Poland, in partnership<br />
with the Kidprotect association, and in<br />
Mária Tóthová-Šimčáková<br />
Child psychologist<br />
“The Internet and mobile phones are new opportunities for our children. But it is essential to teach them how to use this new<br />
technology responsibly. In Slovakia, 90% of children have a mobile telephone and use a computer at home or at school. The<br />
‘Children and mobile telecommunications’ project aims to make teachers and children aware of the risks associated with<br />
improper use of new technology and to give them practical advice on how to protect themselves. In 2009, this project<br />
involved 5,175 children at 113 schools. The team visits schools all around the country, having interactive discussions with<br />
children on the proper use of mobile phones. The team has made them aware of the problems associated with taking photos<br />
or videos with their mobile phones without the consent of the people concerned, using their telephone to threaten or<br />
harass someone, making abusive calls to emergency numbers, etc. Children today often know how to use computers and<br />
the Internet better than some adults do. They go to chat rooms and discussion forums without being aware of the risks of<br />
conversing with perfect strangers. Teachers and parents have therefore welcomed the guide published by <strong>Orange</strong> Slovakia,<br />
which helps them to have an open discussion with children on the subject.”
Spain where <strong>Orange</strong> has formed a partnership<br />
with the Protégeles Foundation. In<br />
Slovakia, <strong>Orange</strong> is partnering specially<br />
trained psychologists who visit schools to<br />
educate them on the proper use of new technologies.<br />
a worldwide commitment<br />
As part of our child protection policy, we<br />
actively participate in child protection initiatives<br />
conducted by the telecommunications<br />
sector.<br />
Since 2007 we have been signatories of the<br />
European Framework for Safer Mobile Use<br />
by Younger Teenagers and Children, and<br />
the Mobile Alliance against Child Sexual<br />
Abuse Content. The purpose of this initiative<br />
is to fight against child pornography on the<br />
Internet via three key objectives:<br />
– making the mobile universe hostile to individuals<br />
or organizations that wish to<br />
access, distribute, purchase or sell child<br />
pornography;<br />
– creating effective barriers against improper<br />
use of mobile networks and services for<br />
the purposes of accessing, distributing or<br />
trafficking child pornography;<br />
– stopping and reversing the increasing<br />
trend towards child pornography on the<br />
Internet.<br />
broad and transparent<br />
information<br />
As well as protecting children, we are keen<br />
to promote responsible use of our products<br />
and services among our customers. This is<br />
based on a fundamental principle: providing<br />
transparent information about risks and<br />
counter-measures.<br />
So that everyone can enjoy new technology,<br />
in most countries our subsidiaries’<br />
websites offer a number of handy tips on<br />
how people can protect their privacy, manage<br />
their mobile phone budget, <strong>report</strong><br />
unlawful content, protect themselves against<br />
mobile phone theft and prolong the life of<br />
their phone. There are also reminders about<br />
not using mobile phones while driving and<br />
about responsible phone use in public.<br />
deployment level of the Group policy on child protection<br />
Global Mobile Internet<br />
TV/VOD<br />
at home<br />
awareness<br />
raising<br />
age<br />
verifi cation<br />
parental<br />
control<br />
age<br />
verifi cation<br />
parental<br />
control<br />
access<br />
control<br />
<strong>France</strong><br />
United Kingdom<br />
N/A<br />
Poland<br />
Spain<br />
Switzerland<br />
N/A<br />
Slovakia<br />
Belgium N/A N/A N/A<br />
Romania N/A N/A N/A<br />
Moldova N/A N/A N/A<br />
44 / experiencing the world with confidence
focus<br />
Poland: TP initiates an<br />
agreement for child Internet<br />
safety<br />
TP Group, the Polish subsidiary<br />
of <strong>France</strong> Telecom <strong>Orange</strong>,<br />
was the instigator of a national<br />
agreement on child Internet<br />
safety signed in August 2009<br />
by a dozen Internet service<br />
providers, content providers<br />
and non-governmental<br />
organizations. The agreement’s<br />
signatories have undertaken<br />
to implement collective and<br />
individual communication and<br />
education programmes, to<br />
create and apply procedures to<br />
fight against unlawful content,<br />
and to become involved in<br />
international initiatives aimed<br />
at improving child security on<br />
electronic media.<br />
a new film to raise parents’<br />
awareness in the UK<br />
In 2009, <strong>Orange</strong> UK produced<br />
a new film aimed at raising<br />
parents’ awareness of the<br />
safety and <strong>responsibility</strong> issues<br />
surrounding the use of the<br />
Internet by children. Entitled<br />
“Not knowing is not enough”,<br />
this film is available to everyone<br />
at www.orange.co.uk/safety<br />
and is now used by training<br />
networks, police authorities<br />
and schools. It is the latest in<br />
a series of educational films<br />
to be distributed in recent years<br />
on online security and<br />
cyber-harassment and shown<br />
at more than 70% of secondary<br />
schools in the country.<br />
psychologists at schools<br />
in Slovakia<br />
For the past three years,<br />
<strong>Orange</strong> has conducted a<br />
scheme in Slovakia aimed at<br />
raising children’s awareness of<br />
the responsible use of the<br />
Internet and mobile phones.<br />
Awareness sessions are<br />
conducted at schools with<br />
psychologists who are specially<br />
trained on these issues. A<br />
brochure on the proper use of<br />
new technologies is widely<br />
distributed in <strong>Orange</strong> stores,<br />
schools, academic information<br />
centres and on the website<br />
www.orange.sk. In addition,<br />
the educational portal<br />
www.oskole.sk offers useful<br />
advice on safe and responsible<br />
usage of new technologies.<br />
<strong>Orange</strong> Spain and Protégeles<br />
sign a partnership for the<br />
protection of children<br />
In June 2009, <strong>Orange</strong> Spain<br />
signed a partnership with the<br />
Protégeles association to<br />
conduct joint actions for the<br />
protection of children and the<br />
fight against unlawful content.<br />
As part of this agreement,<br />
<strong>Orange</strong> specifically agreed<br />
to facilitate access from its<br />
website to the signalling<br />
mechanism for child<br />
pornography content from the<br />
portal www.protegeles.com,<br />
which forms part of the<br />
European network Inhope.<br />
having fun in <strong>complete</strong> safety<br />
In <strong>France</strong>, the United Kingdom<br />
and Spain, <strong>Orange</strong> uses the<br />
European PEGI standard<br />
(www.pegi.info) to inform<br />
parents and minors about<br />
possible risks associated with<br />
the video games available on<br />
<strong>Orange</strong> World. Parental controls<br />
have been implemented for<br />
adult games.<br />
45
tackling the issue<br />
of radio waves<br />
For years, concerns have been raised over exposure to radio waves and the potential health effects that<br />
this might have. It is our <strong>responsibility</strong> to respond to them in a <strong>complete</strong>ly transparent manner.<br />
four key commitments<br />
In 2009, we refined our policy on radio<br />
waves to better distinguish between issues<br />
related to relay antennas and those related<br />
to mobile phones.<br />
Our new policy is based on four key commitments.<br />
To implement this policy, we rely on a network<br />
of radio wave correspondents in each<br />
of the main countries where we are<br />
present.<br />
transparent communication<br />
As part of the deployment of the Group policy<br />
on radio waves, our subsidiaries are<br />
introducing suitable communication tools to<br />
inform stakeholders about radio waves and<br />
communication technologies and to respond<br />
clearly to concerns. Our scientists verify all<br />
studies, <strong>report</strong>s and opinions by health<br />
authorities, governments and experts on<br />
health and radio waves, both internationally<br />
and nationally.<br />
Alongside the information campaigns<br />
by national mobile telephone operator<br />
associations (such as the AFOM in <strong>France</strong><br />
or the MOA in the United Kingdom), some<br />
of our subsidiaries in Europe, as well as<br />
Mobinil in Egypt, make scientific, regulatory<br />
and technical information available on their<br />
websites, along with links to the relevant<br />
standards organizations and national associations.<br />
In addition to this information effort, new<br />
relay antenna installation or modification<br />
projects are being conducted in close<br />
cooperation with local authorities and communities.<br />
In <strong>France</strong>, the UK, Switzerland and Spain,<br />
we follow guidelines on good practice<br />
drafted by local or national authorities, some<br />
in partnership with mobile operator associations.<br />
contributing to research efforts<br />
Our teams of researchers participate actively<br />
in technological research by developing<br />
methods and tools to measure and view the<br />
intensity of radio waves and conducting<br />
studies on dosage and metrology. We specifically<br />
contribute to research on dosage<br />
conducted at the National Research Agency<br />
and the WHIST Laboratory, together with<br />
the Telecom Institute.<br />
We also participate in working groups on<br />
international standardization (CENELEC,<br />
ITO, ETSI, etc).<br />
Furthermore, our Group funds public and<br />
private epidemiological and biological<br />
research programmes as part of the agenda<br />
of the WHO and the SCENIRH, as well<br />
as those with the Fondation Santé<br />
Radiofréquence in <strong>France</strong>, the Fondation de<br />
Recherche Suisse sur la Communication<br />
Mobile in Switzerland, and the MTHR<br />
(Mobile Telecommunications and Health<br />
Research) programmes in the United<br />
Kingdom.<br />
ensuring compliance with regulations on<br />
relay antennas<br />
In the absence of more restrictive local<br />
regulations, all our subsidiaries must<br />
observe the recommendations of the<br />
ICNIRP* (International Commission on<br />
Non-Ionizing Radiation Protection) or of<br />
the IEEE on maximum public exposure<br />
<strong>Orange</strong> footprint status regarding<br />
EMF<br />
legislation: European recommendation<br />
<strong>Orange</strong> applies European recommendation<br />
other local legislation applied by <strong>Orange</strong><br />
Tunisia<br />
Jordan<br />
Egypt<br />
UK<br />
Poland<br />
Belgium<br />
Luxembourg<br />
Slovakia<br />
<strong>France</strong><br />
Austria<br />
Switzerland<br />
Romania<br />
Moldova<br />
Mali Niger<br />
Senegal<br />
Guinea-Bissau<br />
Guinea<br />
Republic<br />
Cameroon<br />
of Côte d’Ivoire<br />
Equatorial<br />
Guinea<br />
Dominican Republic<br />
• Caribbean<br />
Central African<br />
Republic<br />
Uganda<br />
Kenya<br />
Madagascar<br />
Spain<br />
Armenia<br />
Botswana<br />
• Mauritius<br />
•Reunion<br />
Portugal<br />
46 / experiencing the world with confidence<br />
• Vanuatu
focus<br />
guidelines for relay antennas. To check the<br />
compliance of our facilities, we regularly<br />
take field measurements near our masts.<br />
These measurements are then made public<br />
on national authority websites. The<br />
measurements in Europe and Egypt show<br />
exposure levels in the vicinity of our masts<br />
that are well below ICNIRP thresholds.<br />
promoting proper use of mobile phones<br />
Information about the SAR, or Specific<br />
Absorption Rate of a mobile phone, which<br />
indicates the maximum level of radio waves<br />
to which a user may be exposed, can be<br />
found on our websites, in-store or in manufacturers’<br />
leaflets. In addition, for customers<br />
wishing to reduce their personal exposure<br />
to radio waves, a hands-free kit is automatically<br />
provided in the mobile phone packaging.<br />
Information on proper usage of mobile<br />
phones issued by the relevant public or<br />
national authorities is conveyed by each of<br />
our subsidiaries on their website or via any<br />
other suitable communication channel.<br />
Among the measures proposed, the use of<br />
an earpiece reduces exposure to mobile<br />
phone radiation by a factor of 10. In addition,<br />
some relevant national authorities also<br />
recommend that users should try to avoid<br />
making calls in areas with poor reception,<br />
by checking the number of reception bars<br />
displayed on the mobile phone.<br />
the status of research<br />
The World Health Organization<br />
(WHO), SCENIHR* and ICNIRP*<br />
reviewed the scientific studies<br />
on the health effects of radio<br />
waves and concluded that<br />
public exposure due to relay<br />
antennas and access points<br />
does not engender identifiable<br />
risks for neighbouring<br />
communities.<br />
As far as mobile telephones are<br />
concerned, the result of these<br />
studies does not reveal proven<br />
risks, although at this stage they<br />
cannot be entirely ruled out.<br />
That is why the health<br />
authorities recommended<br />
continued research in order<br />
to check whether prolonged<br />
exposure (greater than ten<br />
years) could have effects on<br />
health.<br />
To date, none of the authorities<br />
recommend lowering the<br />
recommended public exposure<br />
limits, as confirmed in 2009 by<br />
the ICNIRP.<br />
<strong>France</strong>: participation<br />
in the radio waves debate<br />
In <strong>France</strong>, <strong>France</strong> Telecom<br />
participated in the round table<br />
on “radio waves, health and the<br />
environment” organized in May<br />
2009 at the government’s<br />
initiative. This reaffirmed the<br />
lack of health risks for those<br />
living in the vicinity of mobile<br />
phone masts, considering the<br />
weak levels of exposure, and<br />
advocated the adoption of the<br />
precautionary principle for the<br />
use of mobile phones. Following<br />
the round table, an operating<br />
committee on modelling and<br />
experimentation concerning<br />
exposure and cooperation<br />
(COMOP) was set up. In the<br />
follow-up to COMOP, ministers<br />
praised the constructive spirit<br />
and quality of the discussions<br />
between the stakeholders<br />
in this forum.<br />
an exemplary information<br />
mechanism in Egypt<br />
Mobinil has implemented a<br />
comprehensive mechanism for<br />
informing the public about radio<br />
waves. An information booklet<br />
answers the main questions<br />
raised by mobile phones and<br />
masts. Each month, the Group<br />
organises meetings on the<br />
subject among local<br />
communities. In addition,<br />
a raft of measures has been<br />
implemented every year since<br />
2001 to check emissions from<br />
masts. In 2009, 1,100 masts<br />
were inspected, with a 100%<br />
compliance rate with the<br />
international recommendations<br />
of the ICNIRP.<br />
a new research laboratory<br />
on dosimetry<br />
<strong>Orange</strong> Labs and the Telecom<br />
Institute created a joint<br />
laboratory in 2009, the WHIST<br />
Lab, which bolsters the Group’s<br />
contribution in the area of<br />
dosimetry. The Whist laboratory<br />
is participating in a new National<br />
Research Agency project known<br />
as “Kidpocket”, which studies<br />
the exposure of children to<br />
radiation from new technology.<br />
47
esponsible<br />
procurement principles<br />
The Group’s procurement policy is a key pillar of its control of <strong>social</strong> and environmental risks. Through<br />
stronger partnerships with suppliers and subcontractors, it enables better spread of sustainable development<br />
principles and encourages the rapid development of more environmentally-friendly products.<br />
We pay special attention to the practices<br />
adopted by our suppliers and subcontractors,<br />
and include environmental and ethical<br />
criteria in the selection and evaluation<br />
process. Aware of the power that comes<br />
from being an international group, we seek<br />
to exert a positive influence by encouraging<br />
our partners to develop more environmentally-friendly<br />
products.<br />
Within this same mechanism, dedicated<br />
training was launched in 2009 for responsible<br />
procurement, including human rights<br />
and especially the prohibition of child<br />
labour. In <strong>France</strong>, more than half of all<br />
Group purchasers had received the training<br />
by the end of 2009.<br />
a structured evaluation<br />
process<br />
The <strong>France</strong> Telecom Group selects its suppliers<br />
through a seven-stage process,<br />
including supplier evaluation or listing at<br />
certain points, as well as throughout the<br />
lifetime of the procurement contract.<br />
Besides quality-delivery-cost, the supplier<br />
evaluation takes account of the following:<br />
– adherence to applicable laws and regulations;<br />
– observance of the rules of confidentiality,<br />
fairness and subcontracting;<br />
– the existence of clearly formalized hiring<br />
and action plans;<br />
– consumption of energy and natural<br />
resources;<br />
– <strong>social</strong> and environmental risk management<br />
initiatives.<br />
In 2009, the evaluation process was made<br />
more stringent with the introduction of<br />
<strong>social</strong> audits aimed at ensuring that suppliers<br />
and their subcontractors adhere to the<br />
Group’s commitments in terms of decent<br />
working conditions, including not using<br />
forced labour or child labour.<br />
contractual requirements<br />
All our contracts with Group-listed suppliers<br />
contain a responsible procurement<br />
clause entitled “Ethical practices – <strong>corporate</strong><br />
<strong>responsibility</strong>”. Strengthened in 2008,<br />
this clause enables us to include our <strong>corporate</strong><br />
<strong>responsibility</strong> commitments in our<br />
procurement contracts. Besides Group<br />
contracts, it is being progressively implemented<br />
in local contracts by our subsidiaries.<br />
Furthermore, we examine energy consumption<br />
requirements and water and<br />
temperature conditions, if these are relevant.<br />
In order to improve the environmental performance<br />
of the Group’s products and<br />
services, our calls for tender and contracts<br />
with manufacturers will increasingly require<br />
data on equipment energy consumption<br />
and CO 2 emissions related to the manufacture,<br />
distribution and use of the products.<br />
an overall performance<br />
monitoring device<br />
Since 2004, our QREDIC ® tool has allowed<br />
us to measure the overall performance<br />
(economic, environmental, <strong>social</strong> and ethical)<br />
of our suppliers. This tool is implemented<br />
in all contracts using Group-listed<br />
suppliers.<br />
Each contract is evaluated once or twice a<br />
year, with the support of the entities concerned.<br />
The results are presented to the<br />
suppliers and, if necessary, allow progress<br />
plans to be defined.<br />
This monitoring system, which already<br />
existed in local procurement contracts in<br />
<strong>France</strong> and the UK, was deployed in 2009<br />
on local procurement contracts in Spain,<br />
Romania, Switzerland, the Dominican<br />
Republic and Republic of Côte d’Ivoire.<br />
For 2009, QREDIC ® has been implemented<br />
for 52% of the Group’s procurement (consolidated<br />
data).<br />
129<br />
out of 155 suppliers monitored have<br />
had a CSR evaluation within the last twelve months.<br />
94%<br />
of evaluated suppliers showed results conforming to Group requirements.<br />
The remaining 6% were the objects of corrective action plans in 2010.<br />
48 / experiencing the world with confidence
focus<br />
stricter supplier risk<br />
management<br />
Companies are potentially exposed to a<br />
wide range of risks in terms of procurement<br />
and supply: these include financial<br />
risks, performance risks (quality, delivery,<br />
innovation), geopolitical risks, weather,<br />
health risks, <strong>corporate</strong> <strong>responsibility</strong> risks,<br />
and so on.<br />
To deal with these potential risks and better<br />
anticipate them, we developed a surveillance<br />
and alert mechanism in 2009 for<br />
the entire spectrum of risks. We have<br />
developed an identification model in order<br />
to identify suppliers whose failure could<br />
have significant consequences on our<br />
business. These suppliers are regularly<br />
evaluated by different departments:<br />
Supplier Performance Development for<br />
CSR and performance (quality, delivery,<br />
innovation); a dedicated team for finance;<br />
our China office for supply and production.<br />
CSR evaluations derive from a comparison<br />
of the critical nature of the risks presented<br />
by the company’s activity and its ability to<br />
control them. This CSR evaluation is supplemented<br />
by the results of <strong>social</strong> audits.<br />
<strong>social</strong> audits in Asia<br />
The Group has entered into<br />
an agreement with an<br />
internationally renowned firm<br />
to perform audits and controls<br />
on suppliers in the Far East.<br />
Initially, the services focused<br />
on audits related to production<br />
quality. Since 2009, these audits<br />
have also included the <strong>social</strong><br />
dimension. An initial audit of<br />
this type was performed in late<br />
2009, based specifically on the<br />
SA 8000 international standard.<br />
In addition, a cooperation<br />
agreement was signed in<br />
December 2009 between<br />
Deutsche Telekom, Telecom<br />
Italia and our Group to share<br />
the CSR audits of Asian<br />
suppliers that will be conducted<br />
according to a shared<br />
methodology. This initiative will<br />
reinforce the consideration of<br />
<strong>corporate</strong> <strong>responsibility</strong><br />
principles in the supply chain,<br />
optimizing its evaluation<br />
process both for the suppliers<br />
and the operators.<br />
a status <strong>report</strong> on local<br />
contracts<br />
In 2009, we performed a status<br />
<strong>report</strong> on the existence of the<br />
“Ethical practices – <strong>corporate</strong><br />
<strong>responsibility</strong>” clause in the<br />
local contracts of several<br />
subsidiaries in Europe, Africa<br />
and the Middle East. This status<br />
<strong>report</strong> noted that over 80%<br />
of local contracts contained this<br />
clause. Factors such as national<br />
context and local regulations<br />
influence the inclusion of this<br />
clause in its entirety.<br />
a supplier seminar on eco-rating<br />
On March 25, 2009, as part of<br />
the product eco-labelling project<br />
launched in June 2008, we<br />
asked our 19 mobile handset<br />
suppliers to share the lessons<br />
learnt from the first two waves<br />
of handset evaluations, and the<br />
changes made to the<br />
methodology. All the suppliers<br />
were represented and were able<br />
to engage in exchanges on the<br />
methodology used, the adopted<br />
hypotheses, and the findings<br />
resulting from the evaluations.<br />
On this occasion, we were also<br />
able to share our environmental<br />
concerns, specifically in terms<br />
of sensitive and non-renewable<br />
resources and the fight against<br />
climate change.<br />
49
2009 <strong>report</strong><br />
objectives disclosed<br />
in the previous <strong>report</strong><br />
deadline status major achievements in 2009<br />
Quality of service<br />
Improve the performance monitoring in<br />
terms of quality of service.<br />
Publicly disclose the customer contact<br />
rate (calls to technical support centres)<br />
in the four main countries.<br />
Continue the deployment of the action<br />
plans intended to improve quality of<br />
service.<br />
Upstream inclusion of simplicity in<br />
product design by involving<br />
ergonomists.<br />
2009<br />
2009<br />
2009<br />
2009<br />
Security and protection of personal information<br />
Increase security of products and<br />
services.<br />
2009<br />
Greater recognition of country risk. 2009<br />
Making the use of encryption and<br />
authentication solutions mandatory<br />
for sensitive data across all Group<br />
companies.<br />
Child protection<br />
Continue deployment in all Group<br />
companies of measures recommended<br />
by the European framework on Safer<br />
use of Mobile Phones by Children and<br />
by the GSMA alliance for the fight<br />
against child pornography.<br />
Set up a working group to draft<br />
recommendations for new applications<br />
(e.g. <strong>social</strong> networks, online games,<br />
blogs, etc).<br />
Continue efforts by European<br />
companies to instruct teachers on safe<br />
Internet use.<br />
2009<br />
2009<br />
2009<br />
2009<br />
Implementation of the CET (Customer Experience Tracker) in all main<br />
European countries to measure customer satisfaction.<br />
These customer contact rates are available for consultation on<br />
page 39.<br />
Implementation of Web 2.0 projects: the help forum with responses<br />
certified by an <strong>Orange</strong> technician and the free e-Chat service that<br />
enables the user to chat online with a representative, which provides<br />
people with speech and/or hearing impairments with access to the<br />
assistance that they need, and also saves making costly calls to the<br />
hotline. Opening of two concept stores in the UK (Milton Keynes and<br />
Monmouth) based on the community and multimedia for better<br />
meeting (and learning about) the needs of our customers.<br />
Inclusion of the “Simplicity +” approach in the product development<br />
process (Time-to-Market process).<br />
Continuation of the implementation of Test Centres and Customer<br />
Expertise Centres (10 centres). Increased customer experience tests<br />
prior to the launch of products and services.<br />
All multiple-country solutions originating from the technical centre and<br />
presenting a security issue have undergone specific monitoring.<br />
Guide to internal usage made available to sales staff, explaining how<br />
to control risks and security in the development of any product or<br />
service.<br />
The policy of linking personal safety to country risk was deployed in<br />
2009. The aim is to improve the safety of travellers and expatriates by<br />
introducing universal guidelines.<br />
Preparation of the Group policy on information security while travelling<br />
(widespread in December 2009), followed by the drafting of guidelines<br />
on good practice (due out in 2010).<br />
Decision to extend this to strategic marketing and launch of<br />
operations. Preparation of a guide enabling sensitive information to be<br />
better identified (currently available in French with an English version to<br />
follow). Due to be rolled out to other Group companies in 2010.<br />
Launch of a working group in March 2009 to direct the deployment<br />
of national action plans.<br />
Implementation of a parental control system in most European<br />
countries.<br />
Implementation of child pornography content filtering in Romania and<br />
Slovakia in 2009.<br />
Launch of a working group in September 2009, which identified and<br />
prioritized the major issues for which recommendations will be defined<br />
in 2010.<br />
New educational film distributed to schools in the United Kingdom.<br />
Participation in the development of the Spanish “Teach Today” portal.<br />
50 / experiencing the world with confidence
objectives disclosed<br />
in the previous <strong>report</strong><br />
deadline status major achievements in 2009<br />
Responsible communication<br />
Set up a working group to define Group<br />
guidelines on responsible communication.<br />
Radio waves<br />
Continue to implement the Group’s<br />
policy on electromagnetic radiation<br />
within all Group companies.<br />
Extend SAR labelling of mobile phones<br />
to <strong>Orange</strong> websites, user guides and<br />
<strong>Orange</strong> stores for the Group’s principal<br />
entities.<br />
Make information on proper usage of<br />
mobile phones available to customers<br />
via the Group subsidiaries, websites,<br />
or at <strong>Orange</strong> stores.<br />
Responsible procurement<br />
Include a section on “energy saving<br />
and sustainable development” during<br />
supplier meetings.<br />
Adapt the “Ethical practices – <strong>corporate</strong><br />
<strong>responsibility</strong>” clause to emerging<br />
countries (Asia/India) for a better<br />
understanding of the Group’s<br />
commitments.<br />
Introduce environmental criteria when<br />
choosing mobile handsets distributed<br />
by the Group.<br />
Deploy the QREDIC ® tool to measure<br />
supplier performance for local contracts<br />
in other countries.<br />
2009<br />
2009<br />
2010<br />
2010<br />
2009<br />
2009<br />
2009<br />
2009-2010<br />
Development in 2009 of a code of responsible communication, which<br />
was presented to the Group Management Committee and worked on<br />
with communication managers from the UK, <strong>France</strong> and Spain.<br />
Updating in 2009 of the Group’s policy on electromagnetic radiation<br />
to distinguish the issues related to mobile phones from those related<br />
to masts.<br />
Extension of SAR labelling onto websites, user guides, or in <strong>Orange</strong><br />
shops for the main Group entities.<br />
Conducting measures of network antenna power either during<br />
independent organizations’ campaigns, or by ensuring the<br />
presentation of a certificate of conformity (ICNIRP or according to local<br />
legislation) the moment they are put into service.<br />
Information campaign in place in major European countries except<br />
Poland.<br />
Letter sent out in January 2009 to all strategic suppliers.<br />
Adoption and gradual reinforcement of energy consumption criteria in<br />
Group consultations.<br />
Two Supplier Business Reviews organized in 2009, including an<br />
energy consumption section.<br />
Work in progress to adapt the “Ethical practices – <strong>corporate</strong><br />
<strong>responsibility</strong>” clause to different types of purchases and to the<br />
geographical location. Specific work carried out with Asian suppliers.<br />
Launch of a <strong>social</strong> audit on asian suppliers according to the SA 8000<br />
standard: one in China in 2009.<br />
Addition of supplementary questions in the product selection process<br />
allowing the environmental impact of a product to be assessed. Due<br />
to lack of information from suppliers, this criterion could not be used.<br />
Discussions under way with our suppliers on this subject. The<br />
environmental performance labelling of a product can only be done<br />
after its selection.<br />
The QREDIC ® tool was deployed in 2009 on local purchases in<br />
Romania, the Dominican Republic, Spain and Switzerland.<br />
item reviewed by Deloitte objective acheived project in progress<br />
51
2010 roadmap<br />
objectives<br />
deadline<br />
Customer relations<br />
Implement plans to improve the customer experience in the eight main European countries. 2010<br />
Responsible communication<br />
Extend the responsible communication charter implemented in <strong>France</strong> to our European operations. 2010<br />
Data security<br />
Continue employee awareness on data security, especially during travel. 2010<br />
Bolster oversight on “IT and network” security and continue the development of secured services on PCs and PDAs. 2010<br />
Continue to focus on security in the development of new products and services by appointing dedicated security<br />
analysts in the Group’s major Business entities.<br />
Continue to implement the security management system (SMS) improvement loop, with an emphasis on event security<br />
management and business continuity management.<br />
2010<br />
2010<br />
Privacy protection<br />
Define a Group privacy policy and establish a local action plan under the charter for each European country. 2010<br />
Determine a maximum data storage period for each of the Group’s search engines. 2010-2011<br />
Develop and deploy tools enabling each customer to better manage all data posted on <strong>Orange</strong> services. 2010-2011<br />
Inform our customers of the risks and good practice in terms of the protection of personal data. 2010<br />
Establish a “Privacy Day” to mobilize employees on personal data protection issues. 2010<br />
52 / experiencing the world with confidence
objectives<br />
deadline<br />
Promotion of good usage of services<br />
Governance<br />
Implement “advice on safe and responsible usage”.<br />
Child protection:<br />
– define a Group policy and establish an action plan for each European country with local implementation of the<br />
charter;<br />
– implement a parental control system for the entire content offering;<br />
– launch user communication and awareness campaigns.<br />
2010<br />
2010<br />
2010-2011<br />
2010-2011<br />
Electromagnetic radiation<br />
Define the doctrine in terms of employee intervention. 2010<br />
Extend compliance audits on mobile phone masts. 2010-2012<br />
Responsible procurement<br />
Review the responsible procurement clause to facilitate its inclusion by stakeholders. 2010<br />
Implement a shared evaluation system for supplier <strong>social</strong> and environmental risks. 2010<br />
Continue conducting <strong>social</strong> audits on our suppliers and subcontractors in China. 2010<br />
Deploy our QREDIC ® tool on local contracts in Poland and Slovakia. 2010<br />
53
a world<br />
accessible to all<br />
“Our business is all about connecting people. We are there to enrich<br />
people’s day-to-day existence and make life easier by allowing them to<br />
interact more with family, friends, professional contacts, services, public<br />
institutions, associations and interest groups, etc. Our technology opens<br />
up a whole new range of potential applications, and we are convinced<br />
that the benefits that they bring should be shared with as many people as<br />
possible. Because the new digital world only makes sense if it is available<br />
to everyone – regardless of their location, age, health, <strong>social</strong> status or level<br />
of education.”
access for all<br />
One of the main aims of our <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> policy is to provide broader access to<br />
our communication services. The Group is therefore closely involved in actions and investments<br />
aimed at increasing the geographical coverage of its networks: opening up isolated regions,<br />
tackling “dead zones”, and increasing the connectivity of developing countries.<br />
Since access to communication services may be held back by economic difficulties, we make an<br />
effort to offer products suitable for people on low incomes, allowing them access to the services<br />
they need to make daily life easier. Lastly, we have initiatives in place to facilitate access to<br />
communication among the disabled or dependent.<br />
spreading technological progress<br />
The Group is driven by innovation. It nurtures the development of original technologies and<br />
services whose potential applications go beyond the realm of traditional telecommunications. We<br />
believe it is our <strong>responsibility</strong> to turn these developments into tangible results and apply them in<br />
new areas. In healthcare, for example, we face the challenges of dependency and better care; in<br />
local development, we strengthen the economic fabric and facilitate communication between<br />
companies and administrations; in education, culture and knowledge, we provide dedicated<br />
products.<br />
encouraging sharing and cooperation<br />
In short, we are committed not only to furthering interaction, but enhancing it. By promoting new<br />
applications, we can foster a wide range of initiatives that strengthen solidarity, bring communities<br />
together, and encourage local projects that will yield benefits for the greatest number of people.
58 offering everyone access to our services<br />
64 sharing the results of innovation<br />
70 2009 <strong>report</strong><br />
71 2010 roadmap
offering everyone<br />
access to our services<br />
Sharing the results of new communication and innovation services first means trying to ensure that everyone<br />
is able to access them. This is why we are committed to helping those who have difficulty in accessing<br />
our products and services, by actively fighting exclusion, whether geographical, economical, cultural<br />
or medical.<br />
bringing isolated areas closer<br />
together<br />
National and regional development vastly<br />
contributes to a regions’ economic appeal,<br />
and the well-being of its inhabitants. In<br />
order to encourage this digital inclusion,<br />
the Group is continually extending the<br />
coverage of its Internet access networks<br />
and fixed and mobile telephony services,<br />
by deploying alternative solutions for areas<br />
where traditional technologies are not<br />
technically or economically feasible. We<br />
also finance specific projects to enable<br />
developing countries to access communication<br />
infrastructures.<br />
innovative connection solutions<br />
In <strong>France</strong>, the Group is strongly committed<br />
alongside local governments to deploying<br />
and improving its networks continually.<br />
This partnership approach has made<br />
<strong>France</strong> a country in which almost the entire<br />
population can be connected to broadband<br />
solutions. However, some “white<br />
areas” remain; these are isolated points<br />
too far from the Main Distribution Frame to<br />
receive ADSL. In order to open up those<br />
areas located in isolated and sparsely<br />
populated territories, <strong>France</strong> Telecom is<br />
offering local governments and their inhabitants<br />
alternative solutions such as a specific<br />
distribution frame for non ADSL<br />
eligibility zone or satellite solutions.<br />
network of fibre optic submarine cables connecting Africa<br />
At the end of 2009, more than 400 of such<br />
distribution frames were in service, with<br />
over 1,000 in the process of deployment.<br />
This new equipment will make approximately<br />
100,000 additional customers eligible<br />
for ADSL products in metropolitan<br />
<strong>France</strong>.<br />
Another option, satellite Internet, has also<br />
met with great success: in <strong>France</strong>,<br />
18,000 customers have subscribed to the<br />
solutions developed by Nordnet at the end<br />
of 2009.<br />
In Botswana, Cameroon, and Mali, WiMax<br />
(Worldwide Interoperability for Microwave<br />
Access) technology makes it possible to<br />
provide Hertzian broadband connections.<br />
In Senegal, the CDMA (solution deployed<br />
by <strong>Orange</strong>) uses wireless technology to<br />
reach isolated areas not covered by ADSL<br />
Internet access, ensuring that 100% of<br />
villages with more than 500 inhabitants<br />
now have Internet access.<br />
Another solution for isolated areas, Flybox,<br />
means that inhabitants of regions without<br />
fixed ADSL coverage can enjoy Wi-Fi or<br />
wired Internet access via a mobile broadband<br />
network. Initially deployed in Romania,<br />
Slovakia, Egypt and Switzerland, the Flybox<br />
was rolled out in Moldova, Armenia and<br />
Botswana in 2009.<br />
In Africa, solar stations provide better<br />
access to mobile communications in rural<br />
areas without an electricity grid, as well as<br />
being environmentally friendly.<br />
58 / a world accessible to all
connecting African countries<br />
Our Group supports several submarine<br />
cable construction projects designed to<br />
increase Internet connection capacity and<br />
quality in African countries.<br />
Installed on November 16, 2009, the LION<br />
cable links Madagascar, Reunion Island and<br />
Mauritius using 1,000 km of fibre optics. The<br />
LION cable was laid by Chamarel, one of<br />
<strong>France</strong> Telecom’s cable-laying ships. LION<br />
will enable improved access to the Internet,<br />
a decisive factor for the socioeconomic<br />
development of this region.<br />
Regional cooperation in the Indian Ocean<br />
will be further strengthened by plans to<br />
extend the LION cable to Mombasa (Kenya),<br />
where several opportunities for interconnection<br />
with other undersea cables exist. To find<br />
out more, check the mini-site dedicated to<br />
the LION cable http://lion.orange.com/<br />
default/EN/all/lion.<br />
Another project supported by the Group, the<br />
EASSY (Eastern Africa Submarine System)<br />
cable, will give around 10 East African countries<br />
access to the Internet by late 2010, as<br />
well as offering regional connectivity. Three<br />
Group companies are stakeholders in the<br />
project (<strong>France</strong> Telecom SA, Telkom Kenya<br />
and Mauritius Telecom).<br />
We also contribute to the deployment of<br />
undersea cables on Africa’s Atlantic coast.<br />
By the end of 2011, the ACE (African Coast<br />
to Europe) cable will link South Africa to<br />
<strong>France</strong>, allowing as many people as possible<br />
from the west coast of Africa to have access<br />
to the worldwide broadband network.<br />
distributing our services<br />
in a different way<br />
In addition to network coverage, we have<br />
to provide users in isolated areas with the<br />
services they need to support their applications.<br />
This is why we are developing indirect distribution<br />
solutions, such as the Botika<br />
network in Madagascar or the <strong>Orange</strong><br />
franchise stores in Mali, which provide<br />
outreach services in isolated areas while<br />
creating local jobs.<br />
We are also implementing original distribution<br />
solutions, such as mobile units which<br />
provide information about Internet technologies<br />
and mobile communications in<br />
regions where there are no points of sale.<br />
After Egypt, Romania and Spain, <strong>Orange</strong><br />
Madagascar has in turn embarked on a<br />
tour of the island in 2009.<br />
Joseph-François Kergueris<br />
Senator and President of Morbihan county council<br />
“In Morbihan, 4,600 households do not have access to ADSL and 20,000 have access to it under unsatisfactory conditions.<br />
These households only account for a small portion of the 360,000 lines in the region; there are not many of them, which is all<br />
the more reason to take an interest, as broadband is an increasingly universal service. Everyone needs it at home, work, and<br />
in life. Going forward, it also promotes economic development throughout the region.<br />
So we must continue to respond to needs accordingly, enabling people and companies to look to the future. But such is the<br />
change in Internet usage that only a public-private partnership can deliver a solution under the right economic and technical<br />
conditions and within a short timeframe. By entering into a public-private partnership to guarantee broadband for sparsely<br />
populated areas and a fast return on investment, the council is fulfilling its regional development mandate.”
offers adapted to populations<br />
with low incomes<br />
<strong>France</strong> Telecom <strong>Orange</strong> is committed to<br />
furthering access to new technologies for<br />
people on low incomes.<br />
special tariffs for low-income groups in<br />
developed countries<br />
<strong>France</strong> Telecom fully meets its universal<br />
s e r v i c e o b l i g a t i o n s , r e n e w e d o n<br />
December 11, 2009, for the period from<br />
2010-2012.<br />
In this context, a <strong>social</strong> subscription is<br />
offered for a 12-month period at €6.49<br />
including tax, instead of €16. Benefiting<br />
from all the characteristics of a primary<br />
subscription, it is intended for people eligible<br />
for the French “RMI” <strong>social</strong> welfare payment<br />
for low-wage earners, and for<br />
beneficiaries of the adult disability allowance<br />
and the specific solidarity allowance<br />
for the unemployed at the end of their benefits.<br />
This service is available in mainland<br />
<strong>France</strong> and the French overseas territories.<br />
Additionally, in June 2009, as soon as the<br />
RSA came into force, we took the initiative<br />
of launching an all-inclusive blocked package<br />
for €10 per month with no term commitment.<br />
Similar offers exist in other European countries<br />
such as Belgium, where it is required<br />
by law.<br />
In Slovakia, <strong>Orange</strong> offers special discounts<br />
– up to 99% off the monthly bill –<br />
for people in underprivileged areas or<br />
suffering from long-term conditions.<br />
innovative concepts in developing<br />
countries<br />
In Africa, besides making low-cost handsets<br />
available and offering prepaid plans<br />
at affordable rates, we are developing<br />
original solutions to facilitate access to our<br />
products and services, such as OFA,<br />
which is aimed at working women.<br />
Launched in May 2009 in Republic of Côte<br />
d’Ivoire, it offers small communities, especially<br />
of women, an attractive fleet rate.<br />
100<br />
15<br />
12<br />
80<br />
60<br />
40<br />
20<br />
9<br />
6<br />
3<br />
0<br />
0<br />
3G coverage in % of population, progress 2007-2009 in the 4 main countries<br />
– – <strong>France</strong><br />
– – UK<br />
– – Poland<br />
–x– Spain<br />
2007 2008 2009<br />
growing proportion of broadband (ADSL) customers in the Group (in millions)<br />
(source: <strong>France</strong> Telecom <strong>Orange</strong>)<br />
2.0<br />
1.8<br />
Broadband ADSL<br />
1.6 1.4<br />
10.4 10.8 11.7 11.8 12.2 12.4 12.7 13.0 13.2 13.4 13.4 13.5<br />
2007 2008 2009<br />
Internet (excluding ADSL)<br />
1.2 1.1 0.9 0.8 0.7 0.6 0.6 0.5<br />
60 / a world accessible to all
focus<br />
three new public-private<br />
partnerships in <strong>France</strong><br />
After Auvergne, <strong>France</strong> Telecom<br />
<strong>Orange</strong> signed three new publicprivate<br />
partnerships in 2009 for<br />
covering broadband “dead<br />
zones”.<br />
• In Morbihan, a 12 million euro<br />
investment will provide coverage<br />
for the last dead zones in this<br />
region and will increase the<br />
speed for a large proportion of<br />
its ADSL households. Fourteen<br />
business districts and over 600<br />
companies will have a fibre-optic<br />
connection with ultra-high-speed<br />
broadband.<br />
• The second agreement signed<br />
with the Gironde region and the<br />
Gironde Digital joint association<br />
aims to provide all homes with<br />
broadband within fifteen months.<br />
The 53.4 million euro investment<br />
will eliminate dead zones and<br />
optimize regional infrastructures.<br />
To find out more: http://www.<br />
orange.com/fr_FR/collectivites/<br />
amenagement/ppp/ppp_gironde.<br />
jsp<br />
• The partnership formed in<br />
December 2009 with Languedoc-<br />
Roussillon is the most significant<br />
one signed to date. Nearly<br />
400,000 inhabitants across<br />
555 districts will benefit from<br />
the scheme, which will bring<br />
broadband to 99.6% of the<br />
region within eighteen months.<br />
Spain: an exemplary 3G networksharing<br />
agreement<br />
By sharing infrastructure<br />
between operators, mobile<br />
telecommunications networks<br />
can be deployed faster and with<br />
less impact on the environment.<br />
In addition to sharing passive<br />
infrastructure (pylons and<br />
masts), which we have done for<br />
some time, we are exploring<br />
more complex ways of sharing<br />
active infrastructure<br />
(“RAN-sharing”). Since late 2007<br />
in Spain, <strong>Orange</strong> and Vodafone<br />
have had a continuous<br />
agreement to share their 3G<br />
networks to boost UMTS<br />
coverage of towns with fewer<br />
than 25,000 inhabitants. At the<br />
end of 2009, 3,300 base stations<br />
were being shared by the two<br />
operators.<br />
Madagascar: the Karavam Be<br />
travels around the country<br />
In 2009, <strong>Orange</strong> Madagascar<br />
and its “Karavam Be” mobile<br />
unit went on a five-month tour of<br />
the country, giving residents in<br />
remote areas a chance to learn<br />
about <strong>Orange</strong> products and<br />
services as part of a mobile<br />
roadshow.<br />
Senegal: a new low-cost offer<br />
with Kirène Mobile<br />
In May 2009, <strong>Orange</strong> and<br />
Senegal’s leading water<br />
distributor, Kirène, joined<br />
together to launch the Kirène<br />
Mobile offer. This attractive new<br />
offer is in response to the<br />
communications needs of<br />
low-income groups in the<br />
country. Kirène Mobile relies<br />
on Sonatel GSM network<br />
infrastructure to provide<br />
coverage throughout Senegal.<br />
The Kirène Mobile top-up cards<br />
have two scratch-off areas on<br />
the back. The first is reserved<br />
for the top-up code; the second<br />
allows customers to collect<br />
points which they can exchange<br />
for Kirène products (e.g. water,<br />
fruit juice, milk, etc).<br />
<strong>France</strong>: used handsets<br />
at <strong>Orange</strong> stores<br />
Since June 2009, used mobile<br />
phones have been available to<br />
buy at <strong>Orange</strong> stores in<br />
metropolitan <strong>France</strong>. A wide<br />
range of regular and high-end<br />
mobile phones, with three<br />
handset categories, is available<br />
at affordable prices (pay-asyou-go).<br />
All refurbished<br />
handsets come with a charger,<br />
battery, hands-free kit and<br />
6-month warranty.<br />
61
facilitating access<br />
to communication services<br />
for the elderly and disabled<br />
Advances in communication technologies<br />
open up new prospects for everyone, especially<br />
for disabled people. This is why for<br />
many years <strong>France</strong> Telecom <strong>Orange</strong> has<br />
been involved in increasing the accessibility<br />
of its products through a tailor-made product<br />
line and a dedicated distribution network.<br />
a design strategy for all<br />
To give everyone, especially the disabled<br />
or the elderly, access to the best technologies<br />
and communications, <strong>France</strong> Telecom<br />
<strong>Orange</strong> has implemented a “design-for-all”<br />
strategy, which ensures that accessibility<br />
principles are taken into account upstream<br />
of any product or service launch.<br />
Accessibility is thus included in all procedures,<br />
from design through to after-sales<br />
service, for the benefit of all customers.<br />
a solution for everyone<br />
A dedicated product line, “autonomy offers,<br />
a solution for everyone”, provides a tailored<br />
response for each type of impairment<br />
(hearing, vision, speech, mobility, prehension<br />
or cognitive difficulties). These fixed<br />
and mobile telephony, Internet or convergent<br />
offers are presented twice a year in a<br />
catalogue available in paper, electronic or<br />
audio CD format to accommodate the<br />
needs of the visually impaired.<br />
In 2009, this range was expanded further<br />
with the addition of 42 new products.<br />
The range is available in the main European<br />
countries. <strong>Orange</strong> Spain already has a<br />
product catalogue on its website, accesibilidad.orange.es.<br />
A brochure for Poland is<br />
currently being designed.<br />
a suitable distribution network<br />
In <strong>France</strong>, products and services for the<br />
elderly and disabled are distributed via a<br />
tailor-made network:<br />
– more than 5,000 sales representatives<br />
and 360 advisors trained in products and<br />
services for the elderly and disabled and<br />
disabled care;<br />
– 192 dedicated stores with four dedicated<br />
“rainbow” areas;<br />
– a dedicated customer centre for the disabled<br />
(free phone 0 800 11 22 33, email<br />
offres.autonomie@orange-ftgroup.com<br />
or fax 0 800 24 69 96). Since November<br />
2009 it has been accessible to the deaf<br />
and speech and hearing-impaired (see<br />
opposite).<br />
In-store, on the website or in the catalogue,<br />
specific signage using pictograms<br />
makes it easier to identify the solutions<br />
best suited to each disability.<br />
being open to all ideas<br />
In order to continually improve our offers and<br />
respond to the changing needs of people<br />
living with a disability, we have an active policy<br />
of meetings and partnerships with specialized<br />
professionals, institutions and<br />
associations. In 2009, we attended meetings<br />
of the Inter-departmental Delegation for the<br />
Disabled on the subject of “Accessibility,<br />
a vehicle for progress”. We also attend meetings<br />
of the Corporate Accessibility Forum, as<br />
well as international working groups on<br />
accessibility (European Commission, UIT,<br />
AFNOR).<br />
Our presence at all major workshops and<br />
conferences on disability and dependency,<br />
such as Handicalyon, Autonomic or the<br />
European Digital Accessibility Forum, also<br />
enables us to get useful feedback on our<br />
products and services and remain on the<br />
lookout for innovations.<br />
well-informed employees<br />
The accessibility mechanism is also the<br />
subject of regular presentations among<br />
our staff. Thus, in 2009, the round table<br />
discussion organized at the <strong>Orange</strong> Village<br />
site in Arcueil enabled approximately<br />
6,000 employees to discover the Autonomy<br />
Offers, gain familiarity with the accessibility<br />
of the websites, and discover the new<br />
online training module dedicated to accessibility,<br />
which was taken up by 3,500 people<br />
in the two months since its launch.<br />
accessible websites<br />
The Group is involved in a vast project<br />
aimed at making internal and external websites<br />
accessible by observing the international<br />
Web Accessibility Initiative (WAI)<br />
standard. By the end of 2009, 352 webmasters<br />
had been trained, and the Group’s<br />
main websites on average met 70% of the<br />
requirements of the WAI AA standard.<br />
62 / a world accessible to all
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distance selling:<br />
even more accessible<br />
After a one-year experimental<br />
phase, in 2009 <strong>Orange</strong> <strong>France</strong><br />
went live with its Accessible<br />
distance-selling service for the<br />
deaf, hearing-impaired or<br />
speech-impaired. A European<br />
first, the accessible distanceselling<br />
service makes it possible<br />
to contact a customer advisor<br />
trained in products and services<br />
for the disabled in real time,<br />
through live Internet chat either<br />
in French sign language or in<br />
standard text. To access this<br />
innovative and user-friendly<br />
service, available every<br />
Tuesday, customers just need to<br />
log on to www.orange.fr, go to<br />
the relevant section, and click<br />
on the preferred communication<br />
method.<br />
handsets designed for the<br />
elderly<br />
Launched in <strong>France</strong> in<br />
September 2009, the Doro 345<br />
is an easy to use phone with<br />
largely, widely spaced buttons<br />
and large characters.<br />
Compatible with hearing aids, it<br />
has a dedicated button for<br />
customers who have subscribed<br />
to the mobile phone assistance<br />
option, so they can contact<br />
World Assistance telephone<br />
support, available 24 hours<br />
a day, 7 days a week.<br />
Since 2009, <strong>Orange</strong> Slovakia<br />
also offers the ZTE S302<br />
“maxiphone”, a phone that is<br />
very easy to use, designed<br />
especially for the elderly, and<br />
equipped with functions making<br />
it accessible to the visually or<br />
hearing-impaired.<br />
b-link: navigation with a simple<br />
blink of the eyes<br />
The TP R&D team in Poland<br />
have developed b-link, a man-tomachine<br />
interface controlled by<br />
blinking. This system was<br />
designed for people with only<br />
limited mobility of their limbs<br />
and who are thus unable to use<br />
a mouse or keyboard. This<br />
open-source application,<br />
available free of charge on the<br />
website http://b-link.<br />
sourceforge.net/, enables<br />
website navigation and the use<br />
of applications such as<br />
Wordpad, MS Word or MS<br />
Outlook with the mouse and<br />
keyboard cursor, both controlled<br />
by blinking. For many people<br />
with limited mobility, b-Link will<br />
represent an unprecedented<br />
opportunity to connect to the<br />
world.<br />
BlueEyes: an innovative audio<br />
and visual tracking system by<br />
mobile phone<br />
BlueEyes is an innovative audio<br />
and visual tracking system that<br />
enables the visually-impaired<br />
to travel about more easily.<br />
In 2009, this system was tested<br />
by the Paris public transport<br />
operator RATP on both the<br />
metro and overland rail<br />
networks. Partnering the project,<br />
the Group Accessibility<br />
Department supplied the mobile<br />
phone equipment.<br />
63
sharing the results<br />
of innovation<br />
The Group’s innovative solutions have led to our products and services being used for the benefit of the<br />
public in entirely new areas. We are perfecting solutions for keeping dependent or chronically ill people at<br />
home, and are also developing innovative solutions to support local economic development. We also<br />
facilitate access to knowledge and culture, and encourage sharing and cooperation within the digital<br />
world.<br />
meeting health and<br />
dependency challenges<br />
The ageing population and increase in life<br />
expectancies raises real issues for society:<br />
caring for dependents, increasing hospitalization,<br />
rising medical expenses, etc. Now,<br />
the use of information and communication<br />
technologies facilitates the everyday intervention<br />
of healthcare professionals more<br />
than ever, reducing costs and improving<br />
disease management, while strengthening<br />
the patient/doctor relationship.<br />
ten years of e-health experience<br />
The Group, with more than ten years’ experience<br />
in the healthcare industry, is positioned<br />
as a leader in the e-health market,<br />
a successful blend of new care and information<br />
and communication technologies.<br />
<strong>Orange</strong> Healthcare, the Group’s health division,<br />
uses its know-how, innovation and<br />
technology to develop services for the<br />
whole sector.<br />
improved care coordination<br />
One of our main objectives is to make sure<br />
that healthcare professionals have a simple<br />
and secure way of working together<br />
and sharing information, even in rural or<br />
remote centres. Thus, the Connected<br />
Hospital solution provides medical personnel<br />
with a secure data consultation<br />
and exchange system and allows patients<br />
to benefit from directly accessible entertainment<br />
services. A growing number of<br />
hospitals in <strong>France</strong> are being equipped<br />
with this solution, whilst pilot tests are in<br />
progress in Spain.<br />
The Connected Hospital solution is another<br />
example of how <strong>France</strong> Telecom <strong>Orange</strong><br />
seeks to simultaneously improve patient<br />
comfort and the quality of care. Using the<br />
interactive handsets supplied, patients can<br />
enjoy access to entertainment services,<br />
while medical personnel have a secure<br />
data exchange system and a means of<br />
consulting medical data.<br />
increasing patient autonomy<br />
The solutions developed by <strong>Orange</strong><br />
Healthcare in the residential care area meet<br />
two needs: improving the comfort of<br />
patients, the disabled, the elderly or vulnerable<br />
people by enabling them to stay at<br />
home, and thereby decreasing the cost of<br />
hospitalization for the government. Thanks<br />
to better care coordination, patients can<br />
enjoy life outside the hospital environment<br />
with full confidence while benefiting from<br />
quality supervision and constant access to<br />
a carer. These services lend themselves<br />
particularly well to the remote monitoring of<br />
chronic diseases, such as diabetes or heart<br />
diseases, etc. They are currently being<br />
tested out in several European countries,<br />
and will be launched in 2011.<br />
encouraging better lifestyles<br />
Prevention is better than cure. With this in<br />
mind <strong>France</strong> Telecom <strong>Orange</strong> is developing<br />
specialized web and mobile services, tools<br />
64 / a world accessible to all
focus<br />
and portals to raise awareness and allow<br />
people to take better care of their health<br />
through an improved lifestyle. <strong>France</strong><br />
Telecom <strong>Orange</strong> and “Santé Magazine”<br />
joined forces in July 2009 to launch a dedicated<br />
health portal. With a Scientific and<br />
Medical Committee composed of leading<br />
industry professionals to ensure the reliability<br />
and independence of the information,<br />
www.tendance-sante.com offers both free<br />
and payable personalized e-services, as<br />
well as enriched community areas which<br />
are moderated by doctors, to support web<br />
users on a daily basis.<br />
To find out more: see our brochure e-santé<br />
on orange.com<br />
boosting local economies<br />
Telecommunications play an essential role<br />
in developing and maintaining sustainable<br />
economic activity. At the same time, they<br />
encourage the promotion of local assets<br />
and growth in widely-available borderless<br />
e-commerce, as well as the emergence of<br />
local or extended business networks. In all<br />
the countries where we are present, and<br />
particularly in emerging countries, we are<br />
developing innovative solutions to support<br />
local development, encourage entrepreneurship<br />
and make local regions more<br />
attractive.<br />
a pioneering experience<br />
in Cantal<br />
In 2009, 26 elderly people in the<br />
Cantal region of <strong>France</strong> received<br />
an innovative residential care<br />
solution designed by <strong>France</strong><br />
Telecom <strong>Orange</strong>. The system<br />
uses a digital tablet with an<br />
easy-to-use touch screen, which<br />
allowed them to maintain <strong>social</strong><br />
contact and coordinate the<br />
services of home carers. As a<br />
result of the scheme, the county<br />
council received the gold award<br />
from the National Observatory of<br />
Public Innovation in the “Service<br />
to People” category.<br />
better welfare management<br />
Through its subsidiary, Almerys,<br />
<strong>France</strong> Telecom <strong>Orange</strong> is<br />
ranked first among companies<br />
providing direct settlement<br />
services in <strong>France</strong>. With its direct<br />
settlement service, we help<br />
County Councils to manage<br />
welfare (individual allowance,<br />
disability benefit and legal aid).<br />
Using an entirely secure<br />
platform, the direct settlement<br />
system simplifies the circulation<br />
of financial flows between the<br />
department, help at home<br />
facilities and dependent people.<br />
Pesinet: improving the medical<br />
monitoring of children in<br />
Bamako<br />
The <strong>Orange</strong> Mali Foundation<br />
is a founding partner of the<br />
Pesinet project. This innovative<br />
mechanism uses mobile<br />
technology and outreach work<br />
by healthcare professionals to<br />
visit families at home and at<br />
work, and improve preventive<br />
treatment and access to care.<br />
A mobile application has been<br />
developed for Pesinet<br />
representatives to collate and<br />
send data on-site. An online<br />
database application allows<br />
real-time remote monitoring by<br />
the local doctor, task scheduling<br />
and the monitoring of indicators<br />
to measure the impact of the<br />
service. Pesinet is currently<br />
being implemented at a pilot site<br />
in the Bamako Coura district of<br />
the capital, where there are<br />
facilities for up to 200 children to<br />
be monitored. This program has<br />
already reduced infant mortality<br />
by 50% in the pilot area.<br />
remote follow-up of heart<br />
patients<br />
Sorin Group, a leader in the<br />
treatment of cardiovascular<br />
diseases specializing in medical<br />
devices, and <strong>Orange</strong> Business<br />
Services, a world leader in<br />
business communication<br />
solutions, signed a cooperative<br />
agreement in March 2009 to<br />
develop a remote follow-up<br />
solution for patients wearing<br />
heart prostheses for the<br />
treatment of arrhythmia.<br />
This new solution is based<br />
on the ability of Sorin implants<br />
to send data to external<br />
monitoring systems located<br />
in the patient’s home, and on<br />
the ability of <strong>Orange</strong> Business<br />
Services to effectively transmit<br />
data to doctors.<br />
65
making local regions more attractive<br />
Broadband coverage is only useful if it<br />
assists the growth of innovative applications<br />
for a wide range of local initiatives<br />
which benefit everyone. In addition to<br />
developing access, <strong>France</strong> Telecom<br />
<strong>Orange</strong> offers innovative services which<br />
contribute towards making a region more<br />
attractive and support local development,<br />
while making life easier for citizens.<br />
For example, Point Visio Public is an innovative<br />
videophone solution that brings<br />
public services closer to citizens and allows<br />
administrative procedures to be performed<br />
remotely and in a fully interactive manner.<br />
This service is possible thanks to a good<br />
audiovisual set-up (a large plasma screen<br />
and console) which is equipped with communication<br />
and work functions that enable<br />
documents to be exchanged. This tool is<br />
particularly useful for entrepreneurs, who<br />
can perform administrative procedures<br />
remotely and contact specialists who could<br />
be useful for their project.<br />
To find out more about innovative applications<br />
in local government: see the channel<br />
Paroles d’élus TV on www.orange.com/fr_<br />
FR/collectivites/tv/<br />
growth accelerators in emerging<br />
countries<br />
Since 2009, we have been testing the<br />
“Village Phone” concept in Mali and<br />
Cameroon. In this scheme, a person living<br />
in a remote village is given a mobile connection<br />
kit including a handset, SIM card,<br />
long-range antenna and solar-powered<br />
charger. It helps women in particular to create<br />
a business by renting their mobile<br />
phone to other villagers. We thus give disadvantaged<br />
communities access to telecommunications,<br />
while encouraging<br />
economic activity in rural areas. This is a<br />
good example of the efforts made to combine<br />
geographical and economic accessibility<br />
with local development.<br />
Since late 2008, the Group has also implemented<br />
a mobile payment service called<br />
“<strong>Orange</strong> Money”. This gives remote, rural<br />
communities in emerging countries access<br />
to financial services from their mobile phone.<br />
The first “<strong>Orange</strong> Money” service was<br />
launched in December 2008 in Republic of<br />
Côte d’Ivoire. There are plans to extend this<br />
service to Senegal and Mali in 2010.<br />
a boost for “budding entrepreneurs”<br />
In Senegal, a business incubator project in<br />
the new technology sector will be launched<br />
in Dakar. Its goal is to aid the development<br />
of the new information and communication<br />
technology industry by supporting small and<br />
medium-sized enterprises in promoting local<br />
content. This scheme, which has backing<br />
from the World Bank, will initially support<br />
30 companies for three years in association<br />
with the local government. As well as providing<br />
the servers and the Internet connection,<br />
Sonatel will assist with knowledge<br />
transfer.<br />
In 2008 in Egypt, Mobinil signed an agreement<br />
with the Social Development Fund to<br />
help young entrepreneurs set up small service<br />
centres where people can buy top-up<br />
cards or exchange their SIM cards. The aim<br />
is to create 333 centres nationwide. A similar<br />
project is being conducted with the Cairo<br />
Chamber of Commerce.<br />
In Spain, <strong>Orange</strong> has been supporting the<br />
“Banespyme” project (www.banespymeorange.org)<br />
over the past eight years. The<br />
scheme, which consists of an annual competition,<br />
encourages the creation of innovative<br />
companies based on new technologies.<br />
Since its creation, the scheme has assisted<br />
in the creation of 70 technological companies,<br />
which have received funding of more<br />
than 6 million euros.<br />
Since 1988, through its Innovacom venture<br />
capital unit in Europe and North America,<br />
the Group has also supported the creation<br />
of young innovative companies in the fields<br />
of information and communication technology.<br />
knowledge and culture for all<br />
New technologies are revolutionizing our<br />
access to knowledge. With the Internet,<br />
everyone has access to almost unlimited<br />
resources for education, information and<br />
culture.<br />
simple and motivating tools<br />
for education<br />
Using information and communication technologies<br />
in education is today seen as both<br />
a necessity and an opportunity. New technologies<br />
help make education more accessible<br />
and motivating. They also play a key<br />
role in improving exchanges between<br />
homes and schools. Numerous applications<br />
have already become part of the everyday<br />
life of parents, students and the<br />
teaching community.<br />
There are a number of services that simplify<br />
both the parent-teacher relationship and the<br />
child’s educational monitoring, as well as<br />
66 / a world accessible to all
focus<br />
the sharing and distribution of knowledge.<br />
In <strong>France</strong>, <strong>France</strong> Telecom <strong>Orange</strong> is<br />
involved in the implementation of the Digital<br />
Workspace for National Education. The<br />
Digital Workspace is an online service platform<br />
which facilitates exchanges between<br />
teachers, administrative personnel, headmasters,<br />
parents and students.<br />
In Poland, the “TP Internet Education” program<br />
established in 2004 provides schools<br />
with Internet access at preferential rates.<br />
More than 14,500 schools and 4.5 million<br />
students benefit from this scheme, which<br />
also includes teacher training and Internet<br />
safety initiatives.<br />
In addition to developing access and technical<br />
solutions, we endeavour to provide<br />
schools with information about the new<br />
applications that are available to them. In<br />
many countries, we conduct educational<br />
projects using the Internet or mobile<br />
phones. In Slovakia, <strong>Orange</strong> has created an<br />
educational portal dedicated to schools<br />
(www.oskole.sk), which is designed to support<br />
the development of digital applications<br />
in teaching.<br />
In Jordan, we have supported the Jordan<br />
Education Initiative for several years. The<br />
aim of this scheme, which was launched<br />
in 2003 under the aegis of the World<br />
Economic Forum, is the widespread introduction<br />
of digital technologies in key areas<br />
of elementary and secondary education.<br />
The Group has been involved in the scheme<br />
since 2004, and is mainly involved in the<br />
financing and development of Arabic language<br />
courses in association with Jordan<br />
Telecom.<br />
150,000 <strong>Orange</strong> Money<br />
customers in Republic<br />
of Côte d’Ivoire<br />
Only one year after its launch<br />
in Republic of Côte d’Ivoire,<br />
<strong>Orange</strong> Money has already<br />
attracted more than 150,000<br />
customers. In December 2009,<br />
<strong>Orange</strong> Republic of Côte<br />
d’Ivoire won the call for tenders<br />
which will enable 12,000 agents<br />
from the Independent Electoral<br />
Company to receive their<br />
salaries and work-related<br />
expenses through their <strong>Orange</strong><br />
Money accounts. They will be<br />
able to either use this money<br />
immediately from their mobile<br />
or withdraw it from the nearest<br />
<strong>Orange</strong> Money agent.<br />
more than 70 call centers<br />
opened in Egypt as part<br />
of the Khadamati project<br />
The Khadamati project,<br />
conducted by Mobinil in<br />
association with the Cairo<br />
Chamber of Commerce, aims<br />
to develop telecommunication<br />
centres in the country. Since<br />
the project’s launch in October<br />
2008, 70 call centres have<br />
already been opened and<br />
another 30 are being developed.<br />
They help strengthen customer<br />
service whilst contributing<br />
towards local economic<br />
development.<br />
Mobil’iti: new tourist guides<br />
Since July 4, 2009, the Vallée<br />
de Clisson Tourist Office has<br />
allowed visitors to hire iPhones<br />
equipped with a new type of<br />
application: a multimedia tourist<br />
guide full of information about<br />
the Vallée de Clisson. Created<br />
by Latitude – Gallimard and<br />
supported by <strong>France</strong> Telecom<br />
<strong>Orange</strong>, this innovative service<br />
looks ahead to the e-tourism<br />
of the future.<br />
<strong>Orange</strong> among the winners<br />
at the Territorial Innovation<br />
Trophies<br />
Awarded during the Rurali’TIC<br />
Forum, the Territorial Innovation<br />
Trophies are intended to<br />
promote innovative ICT<br />
applications in regional<br />
government. Among the seven<br />
applications which were<br />
awarded prizes in 2009, two are<br />
Group solutions. Contact<br />
Everyone, which won the local<br />
and regional e-democracy<br />
category, has been implemented<br />
by the Haut-Minervois (Aude)<br />
community to update its elected<br />
officials, agents and inhabitants.<br />
The special jury prize went to the<br />
multimedia video system at the<br />
neonatal unit at Villefranche-sur-<br />
Saône hospital, which prioritizes<br />
mother-father-child bonding,<br />
while ensuring the infant’s<br />
safety.<br />
67
when new technologies come<br />
to the museum<br />
Digital technology can also contribute a<br />
great deal to <strong>social</strong> ties and interaction<br />
between people. Several partnerships have<br />
been formed with prestigious institutions,<br />
developing joint projects such as the<br />
“VersaillesLab” (see boxed text), the “Louvre<br />
Communautaire” (collaborative web platform<br />
promoting the treasures held in the<br />
Louvre), or the Louvre “Galerie Tactile”. At<br />
the end of 2009, we also signed a new sixyear<br />
partnership with the Louvre-Lens,<br />
which is expected to open at the end of<br />
2012. The Group will help integrate new<br />
technologies within the Louvre-Lens in order<br />
to enhance museum visits for visitors.<br />
In Poland, the “virtual museum” concept<br />
envisioned by the TP Group Foundation has<br />
united experts, historians and information<br />
technicians around a single goal: creating<br />
a virtual exhibit on the Warsaw Insurrection<br />
for online visitors around the world. Intended<br />
primarily for young people, the “virtual<br />
museum” represents a modern approach<br />
to teaching history and is an excellent<br />
learning tool. Since its launch in April 2008,<br />
the virtual museum has received more<br />
than 172,000 visits, with more than<br />
723,000 pages opened.<br />
sharing more and cooperating<br />
better<br />
The digital world is a world in which networks<br />
and communities are constantly<br />
being established and created. The wealth<br />
of opportunities that this world offers are<br />
immediately apparent. <strong>France</strong> Telecom<br />
<strong>Orange</strong>, with its services and content, is<br />
committed to building this digital world:<br />
together, we can go further. Through these<br />
networks and new applications, communities<br />
encourage everyone’s self-fulfilment,<br />
and everyone can play a part in enriching<br />
their communities.<br />
harnessing solidarity<br />
The Country Transfer scheme allows people<br />
living in <strong>France</strong> to send prepaid minutes<br />
to family and friends at home. After<br />
Madagascar and Senegal, this mechanism<br />
was extended to Mali and Cameroon in<br />
2009.<br />
In many countries, we also offer those customers<br />
who so wish the opportunity to<br />
convert their loyalty points into donations to<br />
non-profit associations, or to get involved in<br />
fundraising campaigns by SMS.<br />
online communities: a strength<br />
to develop<br />
In November 2009, <strong>France</strong> Telecom<br />
<strong>Orange</strong> launched People Projects. This<br />
Facebook application and its related website<br />
allows web users to mobilize their<br />
network so that they can support or<br />
actively participate in a collective project.<br />
Consistent with our “Together We Can Do<br />
More” brand vision, people can invite<br />
members of their online community to join<br />
a project and meet people who have a<br />
shared goal or interest. First launched in<br />
<strong>France</strong> and the UK, People Projects by<br />
<strong>Orange</strong> is based on an application developed<br />
for <strong>social</strong> networking sites (initially<br />
Facebook), as well as on a showcase site:<br />
www.peopleprojects.orange.com.<br />
From now on, all web users with a<br />
Facebook profile can install the People<br />
Projects application at this address: http://<br />
apps.facebook.com/people-projects/. To<br />
date, more than 4,000 people have been<br />
involved in over 800 projects, ranging from<br />
the small to the more ambitious, and from<br />
the rather serious to the more lighthearted.<br />
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encouraging open innovation<br />
<strong>France</strong> Telecom <strong>Orange</strong> is a partner of La<br />
Cantine, a collaborative space for digital<br />
technology, open to anyone with an interest<br />
in this field. Located in the 2 nd arrondissement<br />
of Paris, this intellectual “open source”<br />
forum brings together technical experts,<br />
electronics manufacturers and members of<br />
the public, as well as intellectuals and artists.<br />
It is a collective project that champions and<br />
fosters “open innovation”. Our biggest<br />
achievement to date has been organizing<br />
meetings and partnerships on site. La<br />
Cantine holds daily technical workshops for<br />
developers, hosts community events for<br />
web, mobile and open source companies,<br />
runs sessions to discuss new technologies<br />
(such as virtual worlds, digital identity, <strong>social</strong><br />
aspects of new technology, etc) and digital<br />
cultural awareness debates, which are open<br />
to everyone. In addition, La Cantine is consulted<br />
by policymakers looking to design and<br />
implement new public initiatives in association<br />
with national digital stakeholders. The<br />
only place in Paris open to all digital proponents,<br />
it creates synergies and facilitates the<br />
sharing of digital practices and skills.<br />
With a similar goal, the <strong>Orange</strong> Institute, a<br />
joint research laboratory which is open to all,<br />
looks at how the dynamics of these new<br />
networks are transforming our lives, even in<br />
the tiniest of ways. It seeks to build a global<br />
research community in which managers,<br />
entrepreneurs, researchers and politicians<br />
from all around the world will be able to<br />
explore and exchange new ideas on these<br />
subjects in <strong>complete</strong> freedom.<br />
launch of the Rural Digital<br />
Schools scheme<br />
In 2009, <strong>France</strong> Telecom<br />
<strong>Orange</strong> launched a scheme<br />
supporting the Rural Digital<br />
Schools initiative, set up by<br />
the French Ministry of<br />
Education to provide digital<br />
equipment to rural schools<br />
in 6,700 areas with fewer than<br />
2,000 inhabitants.<br />
The solution meets the<br />
specifications drawn up by the<br />
French Ministry of Education,<br />
including mobile classroom<br />
equipment (secure shelving<br />
equipment, laptop computers<br />
for the teacher and students,<br />
class management software,<br />
an interactive whiteboard), a<br />
wireless network solution and<br />
training modules.<br />
We want to take this a step<br />
further by offering solutions<br />
with significant added value:<br />
– training adapted to teacher’s<br />
needs through e-learning<br />
and the presence of a trainer<br />
in the classroom;<br />
– outreach support provided by<br />
the Group’s local intervention<br />
units;<br />
– easy-to-use digital tools;<br />
– high-performance, secure<br />
digital equipment adapted<br />
to the existing network.<br />
visit Versailles on a mobile<br />
phone<br />
<strong>France</strong> Telecom <strong>Orange</strong> joined<br />
forces with the Établissement<br />
Public de Versailles in 2009 to<br />
encourage digital access to<br />
culture through the<br />
VersaillesLab project. Under<br />
this partnership, an interactive<br />
application for the iPhone was<br />
jointly developed. The visitor<br />
is guided through the gardens<br />
by accessing audio and video<br />
content throughout the visit<br />
using global positioning and<br />
augmented reality.<br />
The application is bilingual<br />
and makes cultural treasures<br />
accessible not only on site,<br />
but also remotely (virtual tours).<br />
The service will be unveiled in<br />
the spring of 2010 and will allow<br />
10 million visitors each year, as<br />
well as “virtual tourists” all over<br />
the world, to visit the site.<br />
To find out more: http://www.<br />
orange-innovation.tv/webtv/<br />
le-chateau-de-versailles-entredans-l-ere-de-la-realiteaugmentee/video-1046-fr<br />
69
2009 <strong>report</strong><br />
objectives disclosed<br />
in the previous <strong>report</strong><br />
deadline status major achievements in 2009<br />
Opening up remote areas<br />
Continue the implementation of alternative solutions 2009-2010<br />
– Implement the “NRA-ZO”* scheme and the<br />
satellite service in parts of <strong>France</strong> not covered by<br />
ADSL*.<br />
Close to 1,000 dead zone subscriber access nodes are<br />
being implemented, with over 400 already in service at the<br />
end of 2009.<br />
– Implement Flybox in three new countries. Implementation in Botswana, Moldova and Armenia.<br />
– Continue the implementation of 100% solar<br />
mobile stations in areas with no mains electricity.<br />
Products and services designed for low-income groups<br />
Extend the credit transfer mechanism to several<br />
African countries.<br />
Implement the “<strong>Orange</strong> Money” mechanism in<br />
Senegal and Mali.<br />
Study opportunities for developing access to<br />
affordable information and communication<br />
technologies in emerging countries.<br />
Accessibility for elderly or disabled persons<br />
Continue to roll out the accessibility scheme in the<br />
countries (the Autonomy Offers being an element<br />
of this).<br />
Ensure that the major stores in <strong>France</strong> (250<br />
eventually) are accessibility-certified, subject to<br />
local conditions.<br />
Implement systematic training of all sales<br />
representatives in the French distribution network.<br />
Make the remote-selling network accessible to<br />
hearing-impaired and deaf people (continuation of<br />
the experiment conducted from November 2007<br />
to May 2008).<br />
Continue to make the Group’s European internal<br />
and external websites accessible (obtain at least<br />
75% of AA standard requirements for international<br />
website accessibility standards).<br />
Health and dependency<br />
Develop products for remote monitoring of patients<br />
with a heart implant.<br />
Implementation in Africa of more than 700 solar-powered<br />
mobile phone masts, providing service in areas not<br />
covered by electricity grids and where access to fuel<br />
is difficult.<br />
2009 Mechanism extended in 2009 to Mali and Cameroon.<br />
2009 Launch scheduled for the first quarter of 2010.<br />
2009-2010<br />
2009-2010<br />
2009-2010<br />
2009-2010<br />
2009-2010<br />
2009-2010<br />
2009<br />
Production of the study “factors affecting Internet use<br />
uptake in African countries” by the <strong>Orange</strong> Lab in Cairo.<br />
Catalogue in place in Spain, in the process of being<br />
prepared in Poland.<br />
192 stores certified at the end of 2009 with a target of 250<br />
by the end of 2010. Progress in line with objectives.<br />
More than 5,000 sales representatives trained at the end<br />
of 2009.<br />
Creation of an e-learning module on accessibility with<br />
a high average uptake rate of 70% amongst sales staff.<br />
The remote-selling service is available online every<br />
Tuesday for deaf, hearing-impaired or speech-impaired<br />
persons in real time (chat, voice, French sign language).<br />
352 webmasters trained.<br />
The main internal and external websites made accessible.<br />
Out of a sample of audited sites, the average rate was<br />
70% of WAI AA standard requirements over the year.<br />
Launch of remote monitoring of heart patients in<br />
association with the Sorin Group.<br />
Launch remote medicine services in Africa. 2009 Launch of Pesinet in Mali.<br />
item reviewed by Deloitte objective acheived project in progress<br />
70 / a world accessible to all
2010 roadmap<br />
objectives<br />
deadline<br />
Tackle the regional digital divide<br />
Continue the implementation in Africa of solar-powered mobile phone masts, providing network coverage in the<br />
most isolated regions without mains power.<br />
Extend the implementation of the Community Phone scheme to connect isolated villages with a shared telephony<br />
solution.<br />
Continue to improve the international connectivity of Africa through the deployment of new submarine cables:<br />
EASSY in 2010, ACE and LION2 in 2011/12.<br />
Tackle the economic digital divide<br />
Low-cost schemes in Europe:<br />
offering low-cost (fixed or mobile) rates for the most underprivileged categories in the main European countries.<br />
Offers for populations with low incomes in developing countries:<br />
– develop new products and services for the most disadvantaged;<br />
– lower the minimum service thresholds and prepaid top-up cards/extend very low-cost top-up card offers:<br />
e-recharge;<br />
– extend the coverage of the “Country Transfer” offer.<br />
Accessibility for elderly or disabled persons<br />
Continue to offer a range of tailored or dedicated services and business communication tools in the 8 main European<br />
countries and at least 2 countries in the developing countries.<br />
2010-2012<br />
2010-2012<br />
2010-2012<br />
2010-2011<br />
2010-2011<br />
2010-2012<br />
Introduce a website accessibility policy in these countries. 2010-2012<br />
Implement suitable distribution channels in these countries, whether physical or long-distance. 2010-2011<br />
The fight against cultural obstacles<br />
Develop products and services with simplified interfaces and launch awareness-raising initiatives to overcome<br />
psychological or cultural barriers to Internet use.<br />
2010-2011<br />
Socioeconomic development of regions in emerging markets<br />
Contribute to the socioeconomic development of the countries in which we operate, especially emerging markets:<br />
– develop products and services for key areas of development (agriculture, health, education, etc);<br />
– support local entrepreneurship and innovation by establishing incubators in African countries and by launching<br />
an investment fund. Finalize the implementation of the first business incubator in Senegal and set up an<br />
incubator in a second country;<br />
– launch an investment fund and provide support for <strong>social</strong> entrepreneurship;<br />
– continue the implementation of <strong>Orange</strong> Money.<br />
2010-2012<br />
2010<br />
2010-2012<br />
2010<br />
Continue the implementation of “Voice SMS”, which offers an SMS service for illiterate people. 2010<br />
Expedite the implementation of “Mail by SMS” to extend the use of e-mail to all mobile phone users and thus help to<br />
close the digital divide.<br />
2010<br />
71
towards<br />
a greener world<br />
“Eco-citizenship is a central value of our CSR strategy. For a company,<br />
this means continuing to innovate and create wealth, while respecting<br />
the planet’s resources and environmental equilibrium. We intend to<br />
uphold this value in three ways: through our exemplary conduct as a<br />
corporation, by our involvement in the promotion of eco-friendly practices<br />
towards our customers and stakeholders, and finally, focusing on technological<br />
solutions, which give each person the means to live and act as<br />
an eco-citizen.”
eing exemplary<br />
We have made a commitment in keeping with our goal in terms of controlling our environmental impacts: reducing<br />
our greenhouse gas emissions by 20% by 2020 compared to 2006 and our energy consumption by 15%. In a<br />
world in which usage is growing and data traffic is continually increasing, these goals are a true challenge. To meet<br />
it, we have launched an environmental policy and energy action plans that increase the energy efficiency of our<br />
networks, information systems and buildings, and optimize employee travel. Through a global policy, we seek to<br />
prevent potential ecological risks associated with the raw materials necessary to our business upstream; and<br />
downstream we organize the sorting of our waste and prepare for its processing or recycling.<br />
These initiatives are accompanied by regular awareness-raising initiatives with our teams, in order to widely participate<br />
in the “green gestures” on a daily basis, and to promote eco-friendly work methods.<br />
reducing the impact of our products<br />
Beyond our own practices, we consider it our duty to become involved with our customers in order to give them<br />
the means to act as eco-citizens. For us, in the first place, this means providing our customers with appropriate<br />
information. Carbon footprint measurement, eco-labelling – we make sure that they have effective tools for<br />
comparing existing solutions and choosing the ones that, in environmental terms, give the highest performance.<br />
Secondly, this approach prompts us to offer them an increasing range of eco-designed products and services. We<br />
cultivate skills internally to take environmental criteria into account at each stage of the design and life cycle of our<br />
products; we also put intelligent solutions on the market, which support and encourage our customers’ eco-friendliness<br />
on a daily basis.<br />
aiding the progress of eco-citizenship<br />
In short, we are convinced that the challenge of eco-citizenship goes beyond traditional borders and calls for<br />
planning and expertise to come together from all areas. With our expertise in digital technologies, we can play a<br />
decisive role in the emergence of solutions that will make a difference.<br />
This is why we are actively involved in initiatives using information and communication technologies that would<br />
enable eco-citizenship lifestyles to make headway in all <strong>social</strong> strata: new forms of mobility (vehicle sharing, global<br />
positioning, etc.), new <strong>corporate</strong> work methods (telecommuting, machine-to-machine, etc) and new ways of<br />
thinking for cities and housing (home automation, digital communities, etc).<br />
74 / à l’écoute de nos collaborateurs dans le monde
76 implementing our environmental policy<br />
78 reducing the Group’s carbon footprint<br />
82 optimizing waste management<br />
84 reducing the impact of our products<br />
87 helping our customers “go green”<br />
90 2009 <strong>report</strong><br />
92 2010 roadmap<br />
75
implementing our<br />
environmental policy<br />
Although the environmental impacts of our business are limited compared to those of other industries, we<br />
must be irreproachable. Our approach to the risks and impacts of our business helps save the environment<br />
and maintain the confidence of our stakeholders.<br />
– guides and check-lists enabling a detailed<br />
audit of the EMS or of its key components.<br />
an ambitious roadmap<br />
The Group has set ambitious environmental<br />
objectives, aimed specifically at reducing<br />
its greenhouse gas emissions by 20%<br />
between now and 2020, and its energy<br />
consumption by 15% by 2020. To meet<br />
these objectives, an environmental roadmap<br />
has been defined. Updated annually, it<br />
formalizes the action plans to be carried out<br />
in each country in order to work towards<br />
the Group’s environmental priorities.<br />
This environmental roadmap ensures compliance<br />
with international standards and<br />
voluntary telecom sector initiatives. It also<br />
includes observance of the commitments<br />
made by the Group in the context of the UN<br />
World Compact and Caring for Climate and<br />
within international groups such as the<br />
Global e-sustainability Initiative (GeSI), the<br />
European Telecommunications Network<br />
Operators association (ETNO), and the<br />
Mobile Phone Partnership Initiative (MPPI).<br />
working as a network<br />
The implementation of this roadmap is<br />
based on a network of environmental correspondents<br />
in the different countries in<br />
which the Group operates. These correspondents<br />
in turn rely on a network of players<br />
within the different functional and<br />
operational departments.<br />
At the headquarters, the Group Environment<br />
Department sees to the coordination and<br />
guidance of the program of actions. It provides<br />
countries with technical and methodological<br />
expertise on major subjects<br />
such as waste, environmental management<br />
systems, energy or employee awareness<br />
on “green gestures”.<br />
an ISO 14001 EMS<br />
To achieve the objective of reducing risks<br />
and impacts as set forth in our environmental<br />
policy, we are implementing an<br />
Environmental Management System (EMS*)<br />
in accordance with the ISO 14001* reference<br />
standards.<br />
a structured process<br />
To facilitate EMS implementation and performance<br />
evaluation, the Group has defined<br />
a framework of reference and is providing<br />
methodological support to the project<br />
managers in charge of its implementation<br />
in the countries. This framework of reference<br />
is made up of:<br />
– a phased methodology dedicated to conducting<br />
such a project;<br />
– Group procedures and tools in key areas,<br />
such as risk and impact analysis or regulatory<br />
compliance management;<br />
ISO 14001 certifications<br />
Our mobile activities are certified in Poland<br />
and Spain. All our activities are certified in<br />
Slovakia, as well as in Egypt, where extension<br />
to the full scope was achieved in April<br />
2009.<br />
Our subsidiary FT Marine is certified for all<br />
its facilities.<br />
A key performance indicator, “Importance<br />
of an ISO 14001 certified EMS”, takes into<br />
account the relative size of our certified<br />
scope compared to the entire Group.<br />
In 2009, the <strong>Orange</strong> management in <strong>France</strong>,<br />
Romania and Senegal, as well as <strong>Orange</strong><br />
Business Services <strong>France</strong> confirmed the<br />
decision to obtain ISO 14001 certification<br />
for their sites with the most significant environmental<br />
impacts by mid-2011.<br />
ongoing progress outside certification<br />
Except for Slovakia and Egypt, which are<br />
fully ISO 14001 certified, 12 Group countries<br />
have ISO 14001 mechanisms in<br />
progress. The countries certified and those<br />
with mechanisms in progress account for<br />
90% of Group revenues.<br />
Each year we adopt commitments for<br />
countries to take the key requirements of<br />
the ISO 14001 standard into account. In<br />
2009, we met our objectives.<br />
We also measure the level of EMS deployment<br />
in each of these countries. The figures<br />
have improved steadily for three<br />
years.<br />
76 / towards a greener world
focus<br />
scope non-certified EMS<br />
70<br />
60<br />
57%<br />
59%<br />
50 44%<br />
40<br />
30<br />
20<br />
10<br />
0<br />
2007 2008 2009<br />
ISO 14001 certified scope, in 2009: 14%<br />
number of countries involved in EMS<br />
a methodological kit customized<br />
for African countries<br />
In order to facilitate the<br />
implementation of an EMS<br />
in African countries, a localized<br />
methodology kit was prepared<br />
in 2009. The result of an<br />
experiment conducted in<br />
Madagascar and Senegal,<br />
this guide has been distributed<br />
in all the countries in the region.<br />
FT Marine is committed<br />
to the protection of marine<br />
environments<br />
In the early 2000s, FT Marine<br />
implemented an integrated<br />
management system to ensure<br />
its activities’ compliance with all<br />
applicable regulations, both on<br />
land as well as at sea, following<br />
a logic of continual<br />
improvement. In 2009, the<br />
addition of an additive based on<br />
leaf and algae extract enzymes<br />
enabled a reduction in fuel<br />
consumption by the cable-laying<br />
ship “René Descartes”, thus<br />
reducing CO, CO 2 , NO, NOx,<br />
SO 2 and particle emissions.<br />
This reduction is estimated<br />
at several tens of per cent,<br />
according to measurements<br />
conducted on this additive<br />
by an independent laboratory.<br />
In addition, FT Marine signed a<br />
partnership agreement with the<br />
“Souffleurs d’Écume” association<br />
to experiment on the Raymond<br />
Croze with the REPCET (real time<br />
positioning of cetaceans) system,<br />
aimed at limiting the risks<br />
of collisions between whales<br />
and commercial ships.<br />
16<br />
14<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
14 14 14<br />
9<br />
5<br />
2005 2006 2007 2008 2009<br />
our environmental objectives<br />
• –20% emissions de CO 2 by 2020 (versus 2006)<br />
• –15% energy consumption by 2020 (versus 2006)<br />
• 25% solar energy for new mobile stations in 2015 (primarily<br />
in Africa)<br />
• making all our employees aware of environmental challenges by<br />
conducting “going green” campaigns in the different countries<br />
• 100 % of the Group compliant with the ROHS Directive by 2015<br />
Hossam El-Garhi, auditor<br />
TÜV SÜD Management Service (Bayern) Egypt Branch<br />
“In 2001, Mobinil was ISO 14001 certified for its environmental management system, thus becoming the first mobile operator<br />
in the country to obtain this certification. I had the pleasure of leading the team of auditors at this time and of becoming<br />
aware of the high sense of <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong>. Clearly, Mobinil was proud to point the way towards improved<br />
respect for the environment. Today, and each time that we do our follow-up audit, we are impressed by the manner in which<br />
the EMS continues to evolve. It now covers all the businesses and includes a series of initiatives on key challenges, such as<br />
electromagnetic waves, electronic waste management, developing renewable energy, and reducing the carbon footprint.<br />
From the outset, Mobinil has fully assumed its environmental <strong>responsibility</strong> towards communities and acted as a true<br />
pioneer in undertaking specific measurable actions.”
educing the Group’s<br />
carbon footprint<br />
In order to fight against climate change and reduce our greenhouse gas emissions, we are acting in three<br />
complementary directions: reducing the energy consumption of our networks and buildings, promoting<br />
renewable energy sources, and reducing emissions from our vehicles and employee travel.<br />
less energy-hungry networks<br />
The functioning of networks and information<br />
systems, including datacenters,<br />
accounts for more than 60% of the<br />
Group’s total energy consumption. To<br />
keep to our commitment to reduce our<br />
energy consumption in a context of continually<br />
increasing data traffic, we undertook<br />
a broad-based energy action plan in<br />
early 2009. By the end of 2009, this action<br />
plan had been implemented in 10 countries:<br />
<strong>France</strong>, the United Kingdom, Poland,<br />
Spain, Slovakia, Romania, Switzerland,<br />
Belgium, Senegal and Guinea. This plan<br />
has committed us to a long-term effort.<br />
Considering the time involved in replacing<br />
network equipment and deploying new<br />
technologies, we estimate that the actions<br />
undertaken on the networks will not be fully<br />
effective until seven or eight years from<br />
now.<br />
number one: optimizing air conditioning<br />
The optimization of air conditioning is the<br />
most effective way to reduce network<br />
energy consumption. Among the different<br />
implemented measures, optimized ventilation<br />
can reduce the energy consumption of<br />
an air conditioning system by up to 80%<br />
compared to traditional cooling systems,<br />
while eliminating the use of environmentally-harmful<br />
refrigerant fluids. In 2007, the<br />
Group won the Clean and Resource-<br />
Efficient Technologies Trophy awarded by<br />
ADEME* and the French magazine<br />
“Industries et Technologies”. In late 2009,<br />
this optimization system was implemented<br />
at approximately 4,600 technical sites,<br />
mainly in Europe, as well as in around one<br />
hundred sites in Africa.<br />
In Spain, the deployment of natural ventilation<br />
(free-cooling) has reduced the mobile<br />
network energy consumption by 22% in<br />
2009, preventing 5,800 metric tons of CO 2<br />
from being emitted.<br />
Another measure, the optimization of temperature<br />
settings at technical facilities also<br />
allowed for savings of up to 20% of the<br />
energy consumption of air conditioning<br />
simply by tolerating higher functioning temperatures,<br />
in accordance with equipment<br />
manufacturer recommendations, which<br />
had no impact on the equipment’s proper<br />
functioning or service quality. In 2009, this<br />
optimization allowed a saving of 12 GWh in<br />
Poland, the equivalent of 8,000 metric tons<br />
of CO 2 avoided, and more than 6 GWh in<br />
<strong>France</strong>.<br />
more efficient datacenters<br />
By themselves, datacenters (centers hosting<br />
computer servers) account for 20% of<br />
the total energy consumption of the Group’s<br />
networks and information systems.<br />
The “Green Datacenters” project allows the<br />
reduction of datacenter energy consumption<br />
through four types of actions:<br />
– improving the technical environment<br />
(choice of more efficient air conditioning<br />
and electrical connections, optimization of<br />
air circulation);<br />
– replacing the oldest servers with servers<br />
offering up to 4 times greater processing<br />
capacity, which in turn reduces their quantity;<br />
– rationalizing information systems, by limiting<br />
the maximum number of applications<br />
in service and measuring the power consumed<br />
per user for each of them;<br />
– consolidating and virtualizing servers, led<br />
by the Ecocenter program, which can<br />
host several applications on the same<br />
physical server.<br />
Since 2007, in <strong>France</strong>, the virtualization of<br />
servers has thus led to the decrease of the<br />
number of physical servers by 10, saving<br />
close to 25 GWh in electricity consumption,<br />
avoiding 1,000 equivalent metric tons of<br />
CO 2 . In 2009, in Poland, this led to savings<br />
of 1.6 GWh for server consumption<br />
(1,000 metric tons of CO 2 avoided). In late<br />
2009, the Ecocenter program was implemented<br />
in several countries, including <strong>France</strong>,<br />
the United Kingdom, Poland, Spain, Belgium,<br />
Romania, Switzerland and Slovakia.<br />
Studies are in progress to switch to High<br />
Voltage Direct Current (HVDC), with potential<br />
savings of approximately 10% in energy<br />
consumption. HVDC optimizes the performance<br />
of the energy chain by reducing leaks<br />
at the level of energy conversion and distribution<br />
under continuous low voltage.<br />
growing use of renewable energy<br />
Our objective is to increase the percentage<br />
of renewable energy in our overall<br />
energy consumption to reach 25% in 2015<br />
in new mobile stations (primarily in Africa).<br />
Our efforts specifically involve supplying<br />
solar energy to base stations (relay antennae)<br />
in Africa and in Southern European<br />
countries, where real production potential<br />
exists.<br />
At the end of 2009, more than 740 solar<br />
stations were in the process of being<br />
installed in a dozen countries in the<br />
African, Middle Eastern and Indian Ocean<br />
regions.<br />
Some countries are experimenting with<br />
other solutions, such as the use of wind<br />
energy. In Wales, a hybrid station located<br />
78 / towards a greener world
focus<br />
in a nature preserve combines solar panels,<br />
wind and back-up fuel cell batteries. In<br />
Kenya, 11 hybrid sites are supplied by<br />
wind and solar energy and by a back-up<br />
electric generator.<br />
more precise monitoring of energy<br />
consumption<br />
To effectively guide its energy action plans,<br />
the Group upped the monitoring of its<br />
energy consumption in 2009. Nine key<br />
energy performance indicators were thus<br />
defined and are subject to quarterly<br />
monitoring across the Group.<br />
In order to improve the reliability of energy<br />
consumption measurements, the Group<br />
installed meters at large technical sites in<br />
<strong>France</strong>, the United Kingdom, Spain and<br />
Poland.<br />
energy – networks action plan:<br />
results already tangible<br />
In the space of twelve months,<br />
the network energy<br />
consumption action plan has<br />
already shown its effectiveness.<br />
In 2009, the initial actions thus<br />
led to 9 GWh in savings in<br />
<strong>France</strong>, close to 15 GWh in<br />
Spain and more than 16 GWh<br />
in Poland, an equivalent<br />
of 16,000 metric tons of CO 2<br />
avoided.<br />
more than 16,000 metric tons<br />
of CO 2 avoided thanks to solar<br />
stations<br />
At the end of 2009, the stations<br />
which were already installed<br />
enabled the production of little<br />
over 3.5 GWh of solar energy,<br />
avoiding more than 16,000 metric<br />
tons of CO 2 during the year.<br />
<strong>Orange</strong> Spain participating in<br />
the “Acción CO 2 ” program<br />
In early 2009, <strong>Orange</strong> Spain<br />
joined “Acción CO 2 ”, a program<br />
launched by the Entorno-BCSD<br />
Foundation. This voluntary<br />
initiative brings together some<br />
15 companies committed<br />
to reducing their greenhouse<br />
gas emissions and evaluating<br />
their reduction according to a<br />
precise methodology. The first<br />
measures undertaken by <strong>Orange</strong><br />
have already helped avoid the<br />
emission of more than 2,700 metric<br />
tons of CO 2 in 2009.<br />
<strong>Orange</strong> UK evaluates the carbon<br />
footprint of its activities<br />
In the United Kingdom, <strong>Orange</strong><br />
conducted an evaluation in 2009<br />
of the carbon footprint of its<br />
activities for the third<br />
consecutive year. Similar work<br />
was undertaken in <strong>France</strong> in<br />
2009 to perform the Bilan<br />
Carbone ® carbon footprint<br />
assessment of key processes.<br />
Group energy consumption in toe<br />
(tons oil equivalent) split by country<br />
(1.32 million toe)<br />
CO 2 emissions split by country<br />
rest of the world<br />
21%<br />
<strong>France</strong><br />
51%<br />
rest of the world<br />
35%<br />
<strong>France</strong><br />
17%<br />
Spain<br />
5%<br />
Poland<br />
14%<br />
United Kingdom<br />
9%<br />
Spain 6%<br />
United Kingdom<br />
15%<br />
Poland<br />
27%<br />
79
improve the energy efficiency<br />
of buildings<br />
In 2009, buildings accounted for 22% of<br />
the Group’s total energy consumption.<br />
The energy action plan for buildings aims<br />
to improve the energy efficiency of the<br />
Group’s buildings by acting in two directions:<br />
– optimizing consumption of equipment<br />
(buying equipment with high-performance<br />
levels, optimum usage of such<br />
equipment);<br />
– reducing building energy needs by<br />
improving insulation, using optimized<br />
ventilation or heat accumulators.<br />
in-depth thermal studies<br />
If a building proves to be costly and not<br />
very comfortable energy-wise, and if significant<br />
remodelling work is planned there,<br />
it undergoes an in-depth thermal study.<br />
Carried out by a technical research firm<br />
using a thermal simulation tool, it includes,<br />
in as precise a manner as possible, the<br />
site weather data as well as usage limitations<br />
and recommendations related to its<br />
different usages.<br />
This study is a really effective decisionmaking<br />
tool: it allows the comparison of<br />
the overall cost (investment, operation,<br />
repairs and maintenance, depreciation<br />
and amortization) of different <strong>complete</strong><br />
and consistent solutions for limiting consumption<br />
and costs, while ensuring user<br />
comfort and site hygiene in all seasons.<br />
high environmental quality (HQE ® )<br />
initiatives<br />
During major refurbishment work or when<br />
engaging in leases, we pay special attention<br />
to compliance with the targets of the<br />
“HQE ® Construction” environmental certification<br />
standard. This approach gives us<br />
the assurance of work performed according<br />
to the occupant’s comfort and the<br />
building’s environmental quality requirements.<br />
Likewise, following the implementation of<br />
“HQE ® Exploitation” in August 2009, we<br />
decided to test this standard on leased<br />
buildings. Three projects are underway.<br />
This new certification simultaneously concerns<br />
the building’s environmental quality,<br />
operational quality (equipment maintenance,<br />
upkeep of spaces, monitoring of<br />
consumption), and practices (of the occupants,<br />
the operator, service providers, etc).<br />
It provides an assurance that environmental<br />
concerns are taken into account<br />
throughout the process of operating the<br />
site.<br />
results-driven maintenance contracts<br />
In order to encourage sizeable energy<br />
savings, we have tightened our maintenance<br />
contracts to include energy performance<br />
goals. For tertiary buildings with<br />
a surface area of over 2,000 m² and more<br />
than 200 people, we interest the provider<br />
in energy savings through a bonus/penalty<br />
system. Savings on energy bills are split<br />
by one third for the provider, one third for<br />
the Group and one third reinvested in the<br />
building’s performance.<br />
reducing the impact<br />
of transport<br />
The Group’s fleet of vehicles and our<br />
employees’ job-related travel accounts for<br />
approximately 6% of our energy consumption.<br />
If we add their plane and train trips to<br />
this, then transport accounts for 13% of<br />
our total greenhouse gas emissions.<br />
a fleet of “cleaner” vehicles<br />
To reduce the CO 2 emissions of our fleet of<br />
work vehicles, we are acting on two fronts:<br />
replacement of the fleet in favour of low<br />
carbon emission vehicles, and progressively<br />
reducing the number of vehicles.<br />
Since 2007, the CO 2 emission rate has<br />
been part of the purchasing criteria, with the<br />
maximum threshold being progressively<br />
lowered. The Group’s inventory of “clean<br />
vehicles” includes electric vehicles, hybrids,<br />
or even vehicles equipped with the “Stop<br />
and Start” system and small-cylinder vehicles<br />
emitting less than 100 g of CO 2 /km<br />
and offering mixed consumption of close to<br />
3 litres per 100 km.<br />
In 2009 we introduced 3883 vehicles with<br />
an average coefficient of 129 g of CO 2 /km<br />
to our vehicle fleet in <strong>France</strong>. The renewal of<br />
the fleet, and its decrease of 1,063 vehicles<br />
has allowed us to avoid the consumption of<br />
1.37 million litres of fuel (99.5% diesel) and<br />
the emission of 3,600 metric tons of CO 2 . It<br />
is worth mentionning that in <strong>France</strong> the CO 2<br />
emissions linked to vehicles (86,700 metric<br />
tons) are comparable to those related to<br />
electricity (91,500 metric tons). Moreover,<br />
for the entire fleet, we note that the average<br />
emissions rate for our cars has gone from<br />
143 g of CO 2 /km to 141 g of CO 2 /km.<br />
promoting cleaner means of transport<br />
Since 2008, the Group’s travel policy<br />
encourages employees to use less polluting<br />
means of transport and to use videoconference<br />
or conference call tools as<br />
much as possible to cut down on their<br />
travel.<br />
Many entities have implemented mechanisms<br />
aimed at limiting individual car use.<br />
Thus, since February 2008, employees at<br />
the <strong>Orange</strong> Village site in Arcueil (<strong>France</strong>)<br />
can use OTO mobile (“Occupation des<br />
Transports Optimisée” – Use of Optimized<br />
Transport), a tool dedicated to the occasional<br />
or regular practice of car pooling.<br />
Corporate Travel Plans (CTP) have already<br />
been implemented in some 15 cities in<br />
<strong>France</strong>. In Belgium, Mobistar has implemented<br />
a very comprehensive system<br />
with a car pooling site, bicycle parking,<br />
showers and dressing rooms for cyclist<br />
employees and voluntary offsetting of CO 2<br />
emissions related to irreducible travel.<br />
limiting travel using telecommuting<br />
solutions<br />
The Group also makes use of its telecommuting<br />
expertise to limit employee travel.<br />
Our travel policy encourages employees to<br />
restrict their physical travel by using tools<br />
at their disposal (conference calls, videoconferences,<br />
etc); this has an estimated<br />
impact of 20,000 metric tons of CO 2<br />
avoided. In 2009, nine new remote attendance<br />
rooms were installed, eight in <strong>France</strong>,<br />
and one in Brazil. In 2010, four additional<br />
rooms will be installed in Madrid, Warsaw,<br />
Saint-Denis and Arcueil in <strong>France</strong>, as well<br />
as around 20 smaller rooms in different<br />
countries. The development of e-learning is<br />
also helping to limit employee travel.<br />
80 / towards a greener world
Group energy consumption<br />
in million toe<br />
1.2<br />
1.0<br />
0.8<br />
0.6<br />
0.4<br />
0.2<br />
0.0<br />
2006 2007 2008 2009<br />
<strong>France</strong> Rest of the world<br />
Group energy consumption<br />
(excluding <strong>Orange</strong> Business Services International)<br />
in toe/1,000 customers<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
1,800,000<br />
1,350,000<br />
900,000<br />
450,000<br />
2006 2007 2008 2009<br />
<strong>France</strong> Rest of the world Group<br />
Group CO 2 emissions<br />
in millions of tons<br />
0<br />
2006 2007 2008 2009<br />
<strong>France</strong> Rest of the world<br />
Group CO 2 emissions<br />
(excluding <strong>Orange</strong> Business Services International)<br />
kg CO 2 /customer<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
2006 2007 2008 2009<br />
<strong>France</strong> Rest of the world Group<br />
energy consumption by energy type<br />
vehicle fuel<br />
4.4%<br />
renewable<br />
energy<br />
0.2%<br />
focus<br />
a new HQE® headquarters<br />
for <strong>Orange</strong> Business Services<br />
Built in 2009, the new <strong>Orange</strong><br />
Business Services<br />
headquarters based in<br />
Saint-Denis (Paris region)<br />
boasts high environmental<br />
quality certification that allows<br />
the limitation of short- or<br />
long-term environmental<br />
impacts of construction or<br />
refurbishment, whilst ensuring<br />
healthy and comfortable living<br />
conditions for occupants. Since<br />
March 2010, it has housed more<br />
than 1,800 Group employees.<br />
Mobistar moves to a<br />
low-consumption building<br />
Inaugurated in September<br />
2009, the new Mobistar<br />
headquarters in Evere (Brussels<br />
region) offers particularly high<br />
energy performance thanks to<br />
architectural and technical<br />
design efforts. Named “Sirius”,<br />
this new building boasts an<br />
overall energy performance<br />
index of E74 (according to the<br />
Wallone regulation Building<br />
Energy Performance standard),<br />
whereas the standard currently<br />
in force in the Brussels region<br />
is E100 for office buildings.<br />
making employees aware of the<br />
challenges of sustainable<br />
mobility<br />
In many countries, such as<br />
Slovakia and Belgium, <strong>Orange</strong><br />
participated in the 2009<br />
European Mobility Week by<br />
organizing events to increase<br />
employee awareness.<br />
In October 2009, the <strong>Orange</strong><br />
Village site in Arcueil (<strong>France</strong>)<br />
organized a special “travel a<br />
different way” day. The site’s<br />
4,500 employees were able to<br />
learn about car pooling and<br />
regional public transport<br />
or be trained on an eco-driving<br />
simulator.<br />
<strong>corporate</strong> bikes at <strong>Orange</strong><br />
Business Services<br />
In September 2009, the <strong>Orange</strong><br />
Business Services site in<br />
Cesson-Sévigné (<strong>France</strong>)<br />
inaugurated its fleet of<br />
<strong>corporate</strong> bicycles. Ten<br />
bicycles are at employees’<br />
disposal for travel between<br />
sites.<br />
employee training<br />
in eco-driving<br />
In 2009, in its 2010 training<br />
plan, the Group decided<br />
to include a module on<br />
eco-driving and the prevention<br />
of road risks for employees<br />
driving <strong>corporate</strong> vehicles.<br />
Tested at the end of 2009<br />
among <strong>Orange</strong> <strong>France</strong><br />
employees, this training is due<br />
to be extended to all country<br />
operations entities managing<br />
fleets of vehicles.<br />
less travel thanks to e-learning<br />
Thanks to effective internal<br />
communication campaigns,<br />
<strong>Orange</strong> Spain has succeeded<br />
in increasing the amount of<br />
e-learning by over 260%<br />
between 2008 and 2009.<br />
electricity<br />
73.7%<br />
gas<br />
15.8%<br />
fuel<br />
5.8%<br />
81
optimizing waste<br />
management<br />
Our approach to waste management has led us to implement waste collection and processing mechanisms<br />
at all of our entities, adapted to each type of waste taking local regulations and specificities into<br />
account. Furthermore, we take concerted action to ensure the traceability of our waste through to its final<br />
processing, and we encourage the collection of used mobile phones from our customers.<br />
controlling the future<br />
of our operational waste<br />
As with any industrial activity, the operation<br />
of a telecommunications network generates<br />
different sorts of waste: cables, telephone<br />
poles, fluorescent tubes, batteries and electronic<br />
components.<br />
It is our <strong>responsibility</strong> to control this environmental<br />
impact.<br />
three major principles<br />
The Group’s guidelines ensure the harmonization<br />
of waste management practices in<br />
the different countries in which the Group<br />
operates.<br />
Three major waste management principles<br />
are applied in all countries:<br />
– measuring the amount of waste generated<br />
by our activities, by making inventories<br />
in each country according to the<br />
classification defined at Group level;<br />
– organizing the processing of waste<br />
through suitable channels taking the local<br />
context into account;<br />
– ensuring the traceability of waste in the<br />
future, by progressively mapping treatment<br />
channels in all countries.<br />
a second life<br />
for electronic equipment<br />
The growth of information and communication<br />
technologies goes hand in hand with an<br />
increase in the volume of waste electrical<br />
and electronic equipment (WEEE): several<br />
million units of equipment are replaced each<br />
year, especially mobile phones.<br />
To give these phones a second life or to<br />
ensure their environmentally-friendly dismantling,<br />
we have implemented take-back<br />
mechanisms for customers’ mobile phones<br />
and other electronic equipment in European<br />
countries. The collected equipment is then<br />
entrusted to environmental organizations or<br />
specialized partners who recondition equipment<br />
to working order or recycle the components<br />
in approved channels.<br />
encouraging the recycling<br />
of mobile phones<br />
Above and beyond our obligations under<br />
the WEEE Directive, we continually seek to<br />
increase the rate of collected mobile<br />
phones. For this, we conduct regular awareness<br />
campaigns among our customers and<br />
are currently testing financial incentive<br />
mechanisms in several countries.<br />
In Switzerland, the “Eco <strong>Orange</strong>” program<br />
thus allows customers to assess the residual<br />
value of their phone on the <strong>Orange</strong> portal<br />
and to bring it into a store in exchange<br />
for a discount coupon.<br />
In <strong>France</strong>, the “Mobile Second Life” program<br />
was launched in 2009 in partnership<br />
with the WWF. It allows customers to check<br />
the value of their phone at orange.fr or at a<br />
store. By bringing in their used phones, if<br />
their mobiles have a “residual” value, they<br />
receive a cheque for an amount ranging<br />
from 30 euros to 70 euros, depending on<br />
the model. A similar mechanism was<br />
launched in Romania. In the United<br />
Kingdom, the take-back mechanism also<br />
main Group waste treated in 2009:<br />
45,131 tons<br />
other wastes<br />
11%<br />
paper, carboard<br />
9%<br />
batteries<br />
4%<br />
cables<br />
13%<br />
wooden poles<br />
21%<br />
general industrial<br />
waste<br />
31%<br />
internal electrical &<br />
electronic waste<br />
6%<br />
electrical-electronic<br />
waste collected from<br />
customers<br />
3%<br />
metal poles<br />
2%<br />
electrical-electronic waste collected from our<br />
customers (WEEE) (tons)<br />
2,400<br />
2,000<br />
1,600<br />
1,200<br />
800<br />
400<br />
0<br />
<strong>France</strong><br />
2,253<br />
1,708<br />
2005 2006 2007 2008 2009<br />
rest of the world<br />
2,071<br />
1,642<br />
1,377<br />
82 / towards a greener world
focus<br />
applies to laptop computers and multimedia<br />
readers. A discussion is underway at Group<br />
level to capitalize on these different experiments<br />
and to study the possibilities of<br />
implementing them in other countries.<br />
Despite all of these efforts, there has been a<br />
strong decrease in the weight of treated<br />
customer waste, explainable partly by the<br />
decrease in weight of the equipments which<br />
we provide to our customers.<br />
increased vigilance over chemical<br />
substances<br />
The Group is carefully following the requirements<br />
of the European REACH Directive<br />
(“Registration, Evaluation, Authorization<br />
and Restriction of Chemicals”) relative to<br />
chemical substances which are hazardous<br />
to the environment and human health, and<br />
is attempting to anticipate its impacts. An<br />
Internet questionnaire was sent in 2009<br />
to handsets and network equipment suppliers<br />
affected by these regulations. The<br />
collected data will enable the Group to<br />
inform its customers as to whether or not<br />
the marketed products contain any of the<br />
15 substances defined by the Directive as<br />
“of very high concern” at a concentration<br />
greater than 0.1%. Some countries such<br />
as Slovakia have already implemented a<br />
customer information mechanism.<br />
a new waste treatment system<br />
in Senegal<br />
In Senegal, a new system was<br />
implemented in 2009 for the<br />
treatment of used telephone<br />
poles, cables and batteries.<br />
The waste collected by Sonatel<br />
is entrusted to a partner<br />
company that handles their<br />
treatment in Europe. Previously,<br />
such waste was stored or<br />
incinerated on site. Through this<br />
new system, 196 metric tons<br />
of waste were treated in 2009.<br />
“I recycle mobile phones and<br />
batteries” in Mauritius<br />
In Mauritius, <strong>Orange</strong> has<br />
launched a national program<br />
to develop the recycling of<br />
mobile phones and batteries<br />
in partnership with BEM<br />
Enterprises Ltd, the Port Louis<br />
Citadelle Rotary Club and the<br />
Mission Verte association.<br />
Some 15 collection points have<br />
been set up at <strong>Orange</strong> stores.<br />
The collected equipment is<br />
grouped together and then<br />
transported to the BEM<br />
Enterprises sorting centre.<br />
Plastics and metals are routed<br />
to local recycling centres.<br />
Batteries, chargers and other<br />
electronic circuits for which<br />
there is no local processing<br />
channel are sent to Europe for<br />
recovery at approved recycling<br />
centres.<br />
repeated efforts to collect<br />
work-related WEEE<br />
For two years, <strong>Orange</strong> Business<br />
Services has implemented a<br />
recycling program for waste<br />
electrical and electronic<br />
equipment (WEEE) used in<br />
<strong>corporate</strong> product lines. Since<br />
2009, suppliers of work-related<br />
electrical and electronic<br />
equipment now systematically<br />
sign environmental clauses.<br />
Our process for creating and<br />
launching product lines<br />
identifies and provides recycling<br />
methods for each new product<br />
line put on the market.<br />
Customers under contract are<br />
progressively updated to clarify<br />
the conditions and shared<br />
<strong>responsibility</strong> for collecting<br />
WEEE. Thanks to a Six Sigma<br />
analysis mechanism, we are in<br />
line with our goal to collect and<br />
process 75% of recyclable<br />
WEEE by 2010.<br />
83
educing the impact<br />
of our products<br />
In order to reduce the environmental impact of our products and services throughout their entire life cycle,<br />
we are developing an eco-design approach, and encourage our customers to adopt greener usages.<br />
an appreciably reduced environmental<br />
impact. This partnership involves all the<br />
Livebox, TV decoders and fixed-line phones<br />
supplied by Sagem Communications.<br />
improving the environmental<br />
performance of products<br />
and services<br />
Even though we do not directly manufacture<br />
products, we place great importance on the<br />
environmental performance of the products<br />
and services offered to our customers.<br />
Several procedures are underway to evaluate<br />
the environmental performance of our<br />
products and services throughout their life<br />
cycle and to give preference to the best<br />
performers.<br />
using life cycle analysis to guide our<br />
efforts<br />
In order to identify areas for progress in<br />
terms of the environmental performance of<br />
our products, we are developing Life Cycle<br />
Analysis (LCA) procedures to evaluate the<br />
environmental impact of a product throughout<br />
the chain (manufacture, distribution<br />
usage and end of life). These LCAs, which<br />
are complex and lengthy, are very useful for<br />
gathering general product design rules and<br />
setting priority guidelines.<br />
Thus, the LCAs carried out in 2008 on the<br />
Livebox 1.2 showed that most of the<br />
impacts were in the usage phase. This work<br />
enabled us to focus our efforts on reducing<br />
energy consumption in the usage phase<br />
through low-consumption modes and automatically<br />
disabling unused interfaces<br />
(Ethernet, Wi-Fi, etc). Livebox 2, launched at<br />
the end of 2009, was the direct beneficiary<br />
of contributions made by these analyses.<br />
In 2009, our research and development<br />
teams conducted new life cycle analyses on<br />
DSL, FTTH and 3G networks, as well as on<br />
three <strong>Orange</strong> Business Services solutions:<br />
Remote Attendance, Business Everywhere<br />
and IT Package. The results of these LCAs<br />
on services were used to develop a tool for<br />
evaluating the environmental progress of<br />
<strong>Orange</strong> Business Services solutions. These<br />
results are also helping us to make progress<br />
in the design of our solutions by focusing on<br />
the points with the highest stakes.<br />
eco-design partnerships with suppliers<br />
We are working in close collaboration with<br />
our suppliers to develop eco-design procedures<br />
for the products that we distribute.<br />
We have thus continued a strategic partnership<br />
which started in 2007 with Sagem<br />
Communications to design products with<br />
active collaboration on the universal<br />
charger project<br />
We are also participating in the work conducted<br />
within the GSMA and the UIT to<br />
design a common solution for a universal<br />
charger for mobile phones. This project,<br />
bringing together some thirty mobile phone<br />
manufacturers and operators, intends to<br />
design and market a more energy-efficient<br />
universal charger with a USB port by 2012,<br />
with the goal of reducing energy consumption<br />
on standby mode by 50%. This solution<br />
should also mean the elimination of up to<br />
51,000 metric tons of electronic waste<br />
throughout the sector due to the accumulation<br />
of different chargers, whilst improving<br />
customer service.<br />
towards eco-responsible<br />
usages<br />
Beyond the eco-design of our products and<br />
services, we encourage our customers to<br />
contribute to environmental conservation for<br />
both personal and work-related use.<br />
information for action<br />
To facilitate decision-making, the Group has<br />
perfected tools which make clear information<br />
on the environmental performance of<br />
the products and services offered available.<br />
For the general public, the phone handset<br />
eco-labelling launched in <strong>France</strong> started in<br />
2008 with the support of the WWF and<br />
was implemented more extensively in 2009.<br />
In <strong>France</strong>, 39 models of fixed-line phones<br />
(i.e. 96% of the product range) and<br />
84 / towards a greener world
focus<br />
140 mobile phone models (91% of the<br />
product line) have eco-labelling, which can<br />
be consulted at <strong>Orange</strong> stores or on the<br />
website orange.fr. In Spain, labelling has<br />
also been available since 2009 on 38<br />
mobile phones, accounting for 75% of the<br />
product line.<br />
The eco-label displays an overall handset<br />
evaluation and assesses its environmental<br />
performance according to five key indicators:<br />
– CO 2 limitation measures the amount of<br />
greenhouse gas emitted during the principal<br />
stages of the product’s life: manufacture,<br />
transport and utilization;<br />
– energy efficiency assesses energy consumption<br />
during product use and the<br />
measures for reducing it;<br />
– conservation of natural resources reflects<br />
the efforts made to limit the percentage<br />
of non-renewable or sensitive materials<br />
from an environmental, economic or<br />
<strong>social</strong> point of view;<br />
– recyclability measures the contribution by<br />
the handset, its packaging and its documentation<br />
to limited waste production;<br />
– eco-responsible design evaluates the<br />
qualitative efforts made by the supplier in<br />
designing its product. Specifically, this<br />
covers its action to limit the use of potentially<br />
hazardous substances, ensuring<br />
good traceability of metals, and optimizing<br />
the device’s electricity consumption.<br />
Livebox 2: significant potential<br />
for reducing consumption<br />
Launched at the end of 2009,<br />
Livebox 2 benefits from the<br />
results of the LCA that we<br />
conducted, in which the overall<br />
environmental assessment<br />
showed that electricity<br />
consumption was predominantly<br />
in the usage phase. This new<br />
version thus has a Wi-Fi switch<br />
with which the user can turn the<br />
Wi-Fi signal on and off at his<br />
convenience, while benefiting<br />
from the other Livebox services.<br />
This Wi-Fi button, as well as the<br />
start/stop switch, allows the<br />
Livebox to be turned off easily<br />
at night or during holidays and<br />
thus decreasing its energy<br />
consumption by up to 30%. Its<br />
packaging is made up of 98%<br />
recycled paper.<br />
less plastic waste with the mini<br />
SIM card<br />
In 2009, <strong>Orange</strong> United Kingdom<br />
was the first European mobile<br />
operator to distribute a “mini<br />
SIM card.” A regular-sized SIM<br />
card is inserted in a plastic<br />
sleeve half the size. After an<br />
initial test conducted among<br />
monthly package customers,<br />
this mini SIM card will soon be<br />
extended to all customers. With<br />
14 million SIM cards purchased<br />
each year, <strong>Orange</strong> United<br />
Kingdom could thus save<br />
28 metric tons of plastic per year!<br />
a life cycle analysis of the DSL<br />
network<br />
Among the life cycle analyses<br />
conducted in 2009, the one for<br />
the DSL network shows that<br />
the Livebox accounts for more<br />
than 90% of its impacts, hence<br />
the importance of eco-design.<br />
Apart from the Livebox, 80%<br />
of the overall fixed-line network<br />
impacts are due to DSL Access<br />
Multipliers (DSLAM). This<br />
analysis will allow the steering<br />
of ADSL network eco-design<br />
efforts towards reducing the<br />
impacts of the Livebox and<br />
DSLAM.<br />
This labelling was also developed on the<br />
Business market in <strong>France</strong>, where 80% of<br />
the product line has eco-labelling.<br />
<strong>Orange</strong> is the first European operator to<br />
implement an environmental handset performance<br />
evaluation. This procedure aims<br />
to make customers aware of the environmental<br />
impact of devices and allows them<br />
to make a responsible choice. It also helps<br />
encourage our suppliers to produce hand-<br />
85
sets with a small environmental footprint.<br />
For businesses, <strong>Orange</strong> Business Services<br />
has also developed very specific calculation<br />
tools to evaluate the environmental<br />
advantages of remote collaborative work<br />
solutions such as Telepresence and<br />
Business Everywhere. It makes it easier for<br />
companies to include carbon footprints in<br />
their investment decisions. The tool, developed<br />
in partnership with an independent<br />
Swiss consultancy, a life cycle analysis<br />
leader, shows customers the economic<br />
and environmental advantages of implementing<br />
“green IT” solutions at their company.<br />
Thanks to this new tool, <strong>Orange</strong><br />
Business Services customers may evaluate<br />
the expected advantages of different solutions<br />
being considered before choosing the<br />
offer most suited to their needs. In all cases,<br />
the assumptions used in the calculations<br />
are conservative and two scenarios are<br />
presented, one calculated on the basis of<br />
severe hypotheses and the other on the<br />
basis of average hypotheses. This way the<br />
minimum advantages are presented so that<br />
the customer is never disappointed.<br />
ongoing awareness among customers<br />
Most operations entities in countries organize<br />
awareness campaigns on a regular basis to<br />
make customers aware of green behaviour.<br />
Choosing electronic billing, bringing in used<br />
mobile phones for recycling, keeping equipment<br />
longer – these are just a few simple<br />
steps that help save the environment.<br />
In <strong>France</strong>, on the <strong>Orange</strong> environment site<br />
(http://actu.orange.fr/environnement/), people<br />
can use the web to access environmental<br />
news with practical information that can be<br />
acted on daily.<br />
In Switzerland, <strong>France</strong>, the United Kingdom<br />
and Romania, <strong>Orange</strong> has implemented a<br />
financial incentive to encourage customers to<br />
bring in their old phones.<br />
focus<br />
six green reflexes<br />
In <strong>France</strong>, <strong>Orange</strong> launched<br />
a new website in 2009 to make<br />
customers aware of<br />
eco-citizenship measures,<br />
via six green reflexes:<br />
– look at the eco-labelling<br />
and choose a greener phone;<br />
– switch to electronic billing<br />
to limit paper consumption;<br />
– support the WWF with loyalty<br />
points: customers who wish<br />
may convert their points into<br />
donations to the WWF (or to<br />
three other NGOs);<br />
– keep a mobile phone longer<br />
and be rewarded: <strong>Orange</strong> offers<br />
customers a cheque for<br />
40 euros in exchange for loyalty<br />
points if they choose to keep<br />
their phone longer;<br />
– switch from new to secondhand:<br />
at its stores <strong>Orange</strong> now<br />
offers a range of second-hand<br />
mobile phones at a lower cost<br />
guaranteed for six months;<br />
– recycle equipment to give<br />
it a second life: with “Mobile<br />
Second Life”, customers<br />
bringing in used phones with<br />
“residual” value receive a<br />
cheque for an amount ranging<br />
from 30 euros to 70 euros,<br />
depending on the model.<br />
To find out more: www.<br />
agir-reflexesverts.orange.fr/<br />
launch of eco-labelling in Spain<br />
After <strong>France</strong>, <strong>Orange</strong> and the<br />
WWF signed a partnership<br />
agreement to develop<br />
environmental labelling in<br />
Spain. <strong>Orange</strong> customers now<br />
have access to this information<br />
for 75% of the mobile phones<br />
marketed by the brand,<br />
including all new developments.<br />
Available initially on the site<br />
www.orange.es, the<br />
eco-labelling will soon be<br />
included in the product<br />
documentation. The<br />
partnership with the WWF also<br />
helps to make customers aware<br />
of the paper savings offered by<br />
electronic billing.<br />
40,000 <strong>Orange</strong> <strong>France</strong><br />
customers have chosen to keep<br />
their mobile phone longer<br />
In March 2009, <strong>Orange</strong> launched<br />
an offer which allows customers<br />
wishing to keep their mobile<br />
phone longer to receive a<br />
40 euro cheque in exchange for<br />
1,500 loyalty points. At the same<br />
time, <strong>Orange</strong> pays 5 euros to<br />
WWF-<strong>France</strong> for each customer<br />
choosing this offer. Less than<br />
a year after its launch, this offer<br />
has attracted 40,000 customers,<br />
which has enabled <strong>Orange</strong> to<br />
send the WWF a 200,000 euro<br />
cheque in January 2010.<br />
86 / towards a greener world
helping our customers<br />
“go green”<br />
Using information and communication technologies could cut annual world CO 2 emissions by 15% by<br />
2020 (according to the “SMART 2020: enabling the low carbon economy in the information age” study),<br />
which is five times the sector’s carbon footprint. Our <strong>responsibility</strong>, above and beyond reducing our own<br />
impacts, is thus to help exploit the potential of the digital world to assist our customers in meeting the<br />
challenge of sustainable development.<br />
dematerializing exchanges<br />
Dematerialization is a proven approach to<br />
reducing greenhouse gas emissions. The<br />
“Smart 2020: enabling the low carbon<br />
economy in the information age” study<br />
estimates that 70 million metric tons of<br />
CO 2 could be spared in the world by 2020<br />
by rationalizing printing and utilizing dematerialization.<br />
Our dematerialization solutions, such as<br />
Electronic Billing, HubEDI, WebEDI or<br />
Contact Everyone, offer many environmental<br />
advantages: savings on ink and paper,<br />
energy savings, waste reduction, and forest<br />
conservation play an important role as<br />
“carbon sinks”.<br />
That is why we offer to replace paper<br />
invoices with electronic bills for all our customers<br />
(business or residential) free of<br />
charge. At the end of 2009 in <strong>France</strong>,<br />
4.5 million of our mass market clients (fixed<br />
and mobile) had subscribed to electronic<br />
billing, which represents a saving of<br />
1,038 metric tons of paper.<br />
optimizing IT infrastructures<br />
Our server and workstation virtualization<br />
solutions are a key response to the challenges<br />
of optimizing the energy efficiency of<br />
IT infrastructures.<br />
Server virtualization consists of making all<br />
applications and environments work on a<br />
single server when normally they would each<br />
need an individual server. These solutions<br />
allow datacenter consolidation, significantly<br />
reducing the number of servers and optimizing<br />
the use of existing infrastructure. There<br />
are many advantages – in addition to considerable<br />
environmental benefits, there is an<br />
improvement in the performance of applications.<br />
For some of our customers, the installed<br />
solutions have allowed a reduction in the<br />
number of servers by 80%, energy consumption<br />
by more than 90%, and the total<br />
cost of ownership (TCO) by more than 50%.<br />
These solutions are not reserved for larger<br />
companies: we offer SMEs a packaged virtualization<br />
formula, the IT Package, which<br />
allows user access to applications and data<br />
from any Internet connection and thus optimizes<br />
user travel (specifically by facilitating<br />
teleworking).<br />
Workstation virtualization consists of installing<br />
the users’ data on a server rather than on<br />
each workstation. The key benefits to this are<br />
significant environmental advantages: a virtualized<br />
workstation lasts longer than an ordinary<br />
PC (five years instead of three),<br />
consumes about 10 times less power while<br />
in use, can be much more easily shared by<br />
several users, uses less electronics and is<br />
therefore easier to recycle.<br />
responding to the challenges<br />
of sustainable mobility<br />
Information and communication technologies<br />
play a key role in limiting travel, making<br />
public transport more attractive, optimizing<br />
travel time thanks to global positioning<br />
solutions or contributing to improved user<br />
safety.<br />
M. Frank Mader<br />
Mader Ambulances’ Manager<br />
“Thanks to the <strong>Orange</strong> Business Services’ global solution, which combines the global positioning of vehicles with an intervention<br />
management application, we have reduced our fuel consumption by 27% in ten months. After several months of<br />
use, we have no doubt that this solution has improved our margin. The operation’s process has been improved, facilitating<br />
the call centre’s work, as well as that of the ambulance drivers.”
limiting personal travel<br />
In order to limit employee travel, implementing<br />
teleworking solutions is an obvious step:<br />
mobile access to the workplace, collaborative<br />
work tools via the Internet, video conferences<br />
and conference calls are just a few of<br />
the tools that effectively reduce greenhouse<br />
gas emissions. Apart from traditional fixedline<br />
telephony, we are leaders in all remote<br />
collaborative work solutions. More than<br />
1.2 million people around the world use our<br />
Business Everywhere solution, giving them<br />
mobile access to their workplace regardless<br />
of the available network.<br />
In addition to our solutions for businesses,<br />
we also offer solutions, such as Point Visio<br />
Public that lets people contact administrative<br />
services without leaving the place where<br />
they live.<br />
better management of the vehicle fleet<br />
Our fleet management solutions, Fleet<br />
Advanced and Fleet Performance, based<br />
on Machine-to-Machine (M2M) technology,<br />
allow optimized travel for thousands of vehicles<br />
in real time, improving their preventive<br />
maintenance. Distances covered are<br />
reduced, and better maintained engines are<br />
also less polluting. The benefit is two-fold:<br />
greater productivity and fewer CO 2 emissions.<br />
developing remote monitoring services<br />
In addition to our fleet management solutions,<br />
we are developing innovative remote monitoring<br />
solutions based on M2M technology:<br />
remote metering (gas, water, etc), remote<br />
inventory management, supply chain automation,<br />
remote control and maintenance of<br />
industrial equipment, remote management of<br />
public infrastructure (lighting), etc – all these<br />
solutions help optimize energy and risk management,<br />
reducing logistics and maintenance<br />
costs, while limiting CO 2 emissions and making<br />
life easier for people.<br />
For example, the remote gas consumption<br />
metering system developed by <strong>Orange</strong><br />
Business Services for Primagaz saved around<br />
80,000 km in 2009, a 48-metric ton reduction<br />
in CO 2 .<br />
making public transport more attractive<br />
The Dynamic Travel Advisory solution developed<br />
by <strong>Orange</strong> Business Services aims<br />
to implement new services for travellers<br />
(information on schedules, traffic, Internet<br />
access, games and videos, etc) in public<br />
transport. For transport operators, this real-<br />
Patrice Millet<br />
assistant director general in charge of sustainability for the Nice-Côte d’Azur urban community.<br />
“The Nice-Côte d’Azur urban community has set itself the goal of becoming a benchmark region in terms of sustainability.<br />
For this, we are implementing R&D research partnerships with major French and international groups to conduct<br />
innovative experiments, such as the ‘sustainable village’ solution developed by <strong>Orange</strong>. This solution dovetails perfectly<br />
with our urban ecology policy, enabling us to collect and analyze basic environmental parameters, such as noise levels,<br />
wind speeds, water temperature and air quality, etc to guide our environmental policy and help improve the quality of life<br />
of our fellow citizens. Our partnership with <strong>Orange</strong> continues and will enable us to keep making progress by adding new<br />
parameters, such as water leak detection or intelligent management of street lighting. The aim is to extend this<br />
experimentation to all the municipalities of Nice-Côte d’Azur, at the same time creating an urban ecological laboratory. To<br />
me, this project is a perfect illustration of the value of public/private partnerships in the joint creation of innovative<br />
solutions for sustainable development.”<br />
88 / à l’écoute de nos collaborateurs dans le monde
focus<br />
time solution aims at:<br />
– improving observance of planned schedules<br />
by geolocalizing vehicles at all times<br />
and also responding in real time in the<br />
event of disruptions;<br />
– ensuring the safety of transport networks<br />
with real-time video and audio alert <strong>report</strong>s<br />
thanks to cameras and recorders installed<br />
on-board, as well as on the ground;<br />
– controlling maintenance costs thanks to<br />
real-time remote malfunction detection<br />
and resolution.<br />
building the “sustainable city”<br />
of tomorrow<br />
Projects for “sustainable cities” and “zero<br />
CO 2 neighbourhoods” are based largely on<br />
information and communication technologies.<br />
The Sustainable City concept developed by<br />
<strong>France</strong> Telecom in partnership with local<br />
governments is a multi-network solution<br />
(radio, GPRS, Internet) that provides a<br />
municipal government with a wide array of<br />
information contributing to optimal management<br />
of a municipality: environmental surveillance,<br />
management of street lighting, waste<br />
containers, municipal watering systems,<br />
automotive traffic, etc.<br />
This concept has been experimented with<br />
since 2007 in the city of Cagnes-sur-Mer, in<br />
the South of <strong>France</strong>. Based on “Machine to<br />
Machine” operating techniques, “the sustainable<br />
city” enables the Cagnes-sur-Mer<br />
mayor’s office to automatically control the<br />
parameters of its environment in real time<br />
thanks to a network of sensors: temperature<br />
(seawater, air), sound disturbances, wind<br />
speed, UV index, hydrometers, etc.<br />
recognized leadership<br />
In 2009, a survey conducted<br />
among European telecom<br />
operators by the independent<br />
organization Verdantix ranked<br />
<strong>Orange</strong> as a leader in Europe<br />
due to its environmental policy,<br />
its products and its<br />
technological innovations<br />
in sustainable development.<br />
In Poland, TP also received the<br />
2009 “Green IT Leader” prize<br />
awarded by “Computer World”<br />
magazine from a short-list of<br />
more than 80 Polish companies.<br />
Wi-Fi access on buses<br />
In 2009, Veolia Transport and<br />
<strong>Orange</strong> Business Services<br />
tested a pilot Wi-Fi portal on<br />
board the A14 Express line<br />
buses between Mantes-la-Jolie<br />
and la Défense. Now travellers<br />
who have a Wi-Fi-ready mobile<br />
terminal (laptop, phone/<br />
smartphone) can have access to<br />
a news and entertainment portal<br />
throughout their trip.<br />
paying for bus tickets with SMS<br />
In Belfort Territory, since July<br />
2009, bus tickets may be bought<br />
from a simple mobile phone,<br />
regardless of its operator.<br />
Each user texts the word “BUS”<br />
by SMS and instantly receives<br />
a message acting as the ticket<br />
office. He can then travel<br />
for an hour on all the transport<br />
services of Optymo, the<br />
innovative public transport<br />
project created by the Mixed<br />
Public Transport Association<br />
of Belfort Territory. Designed,<br />
developed and deployed by<br />
<strong>Orange</strong> Business Services<br />
at the request of Optymo, this<br />
universal payment method<br />
simplifies users’ lives and<br />
decreases stop times and thus<br />
travel time. This innovation is<br />
part of a series of actions<br />
carried out by Belfort Territory<br />
to make Optymo an alternative<br />
to the car culture, by promoting<br />
ease and quality of service.<br />
<strong>Orange</strong> Business Services<br />
creates a blog devoted to<br />
virtualization<br />
After its first themed blog<br />
devoted to security, in<br />
September 2009 <strong>Orange</strong><br />
Business Services created<br />
a blog devoted to a hot topic:<br />
virtualization and cloud<br />
computing.<br />
Available at http://blogs.orangebusiness.com/virtualisation,<br />
this<br />
blog aims to enable exchanges<br />
and the sharing of experiences<br />
on all the issues associated with<br />
the virtualization of IT<br />
infrastructure (applications,<br />
workstations, servers, storage).<br />
The team of bloggers currently<br />
consists of 11 experts, pioneers<br />
in workstation and server<br />
virtualization since 1991.<br />
Their diverse backgrounds<br />
enable them to contribute novel<br />
insights and complementary<br />
experiences.<br />
89
2009 <strong>report</strong><br />
objectives disclosed<br />
in the previous <strong>report</strong><br />
deadline status major achievements in 2009<br />
Environmental management<br />
Continue EMS* deployment throughout<br />
the 14 countries involved in the initiative.<br />
Manage the main environmental risks and impacts<br />
at 65% of the entities involved.<br />
Make employees aware of the environmental<br />
impacts connected with their activities: organize a<br />
“going green” campaign at 75% of the entities<br />
involved.<br />
Evaluate EMS* implementation and performance<br />
during managerial reviews at 50% of the entities<br />
involved.<br />
2009-2011 Level of EMS deployment: 59%.<br />
2009<br />
2009<br />
2009<br />
Climate change<br />
Overall objective: reduce total greenhouse gas emissions by 20% between 2006 and 2020<br />
Continue activities aimed at improving energy<br />
efficiency in buildings, in the network and in<br />
transport.<br />
Continue deployment of the server virtualization<br />
program to save 20 GWh in 2009.<br />
Continue upgrading the vehicle fleet to achieve an<br />
average emission level of 130 g/km in 2020<br />
(replace 4,000 vehicles in 2009).<br />
2006-2020<br />
2009<br />
2006-2020<br />
10 countries, i.e. 71% of the entities involved in the EMS<br />
initiative, have performed an evaluation of the principal<br />
environmental risks and impacts.<br />
11 countries, i.e. 78% of the entities involved in the EMS<br />
initiative have conducted a “going green” campaign.<br />
7 countries, i.e. 50% of the entities concerned have<br />
evaluated EMS implementation and performance during<br />
managerial reviews.<br />
“Energy-network” action plan launched in 10 countries<br />
with significant savings (see pgs. 78/79).<br />
Launch of mechanism for ensuring the reliability of network<br />
and IT energy consumption measurements with progressive<br />
instrumentation of large sites in the 4 major countries.<br />
Installation of optimized ventilation in 4,600 sites in Europe<br />
and Africa.<br />
Installation of 8 telepresence rooms in <strong>France</strong> and 1 in<br />
Brazil, making up a total number of 14 telepresence<br />
rooms.<br />
Deployment of the “Ecocenters” server virtualization<br />
program in <strong>France</strong>, the United Kingdom, Poland, Spain,<br />
Belgium, Romania, Switzerland and Slovakia. In <strong>France</strong>,<br />
this program has enabled the number of physical servers<br />
to be divided by 10 for a saving of more than 25 GWh<br />
since 2007. In Poland, this program has saved 1.6 GWh<br />
of consumption by servers in 2009.<br />
4,500 vehicles replaced in 2009 and reduction of the fleet<br />
by 3.7% (31,000 vehicles in the Group), which saved<br />
3.3 million litres of fuel.<br />
Test of electric vehicles for our sales representatives and<br />
technicians in urban areas: Smart, Peugeot, Renault.<br />
Commitment made to purchase 1,000 electric vehicles by<br />
2012 within the framework of the “Grenelle” environmental<br />
forum in <strong>France</strong>.<br />
Renewable energy:<br />
– increase their percentage in overall energy<br />
consumption<br />
– deploy solutions using renewable energies<br />
– acquire 50,000 metric tons of CO 2 equivalent in<br />
2009 in renewable energies or green certificates.<br />
2006-2020<br />
More than 700 solar stations committed at the end of<br />
2009 in 11 countries (of which 575 are already installed)<br />
have allowed the prevention of the emission of<br />
16,000 equivalent metric tons of CO 2 .<br />
In 2009, the use of 9.7 GWh of renewable energies<br />
prevented 3,059 metric tons of CO 2 from being emitted.<br />
item reviewed by Deloitte objective acheived project in progress<br />
90 / towards a greener world
objectives disclosed<br />
in the previous <strong>report</strong><br />
deadline status major achievements in 2009<br />
Paper consumption<br />
Overall objective: conserve forests and reduce the amount of waste due to the use of office paper<br />
Progressively reach over 40% electronic billing<br />
at all European entities by the end of 2012.<br />
Develop the use of recycled or FSC-certified (or<br />
equivalent label) paper.<br />
Reduce internal paper consumption by making<br />
staff aware of saving paper and configuring<br />
printers for front and back printing.<br />
2012<br />
2009<br />
2009<br />
For mass market customers:<br />
11% of eletronic billing in <strong>France</strong>, 32% in the United Kingdom,<br />
25% in Poland and 18% in Spain.<br />
In <strong>France</strong>, 97% of commercial documentation is on recycled<br />
or FSC/PEFC labelled paper.<br />
In Spain, 100% of mass market clients’ bills are printed on<br />
FSC paper.<br />
Reduction in the internal consumption of paper by 4.5%<br />
in <strong>France</strong>, 25.9% in Spain, 19% in Poland and 4.6% for the<br />
whole Group.<br />
Waste management<br />
Overall objective: implement country waste management action plans in the four major countries by the end of 2009 and progressively<br />
in the others by 2011 according to the following three criteria:<br />
All the European countries have made an inventory of their<br />
waste according to three categories (network waste,<br />
Finalize inventories. 2009-2011 hazardous and non-hazardous tertiary waste). Significant<br />
progress has also been achieved in the AMEA area<br />
(specifically a new processing channel in Senegal).<br />
Continue to structure waste management by<br />
signing contracts with local partners and<br />
formalizing the entire process.<br />
Tracing waste sent to treatment channels by<br />
making a map outlining the entire process.<br />
2009-2011<br />
2009-2011<br />
Continue the collection and recycling of our<br />
business customers’ routers in <strong>France</strong> and<br />
2009-2011<br />
develop this internationally to reach 70% in<br />
2009, 75% in 2010 and 80% in 2011.<br />
Environmental performance of products and services<br />
Develop eco-design procedures in partnership<br />
with our suppliers for all our products and<br />
services.<br />
Progressively generalize life cycle analysis<br />
procedures for products and services.<br />
Solutions furthering sustainable development<br />
Develop external communications on the<br />
benefits of our solutions in terms of sustainable<br />
development both in <strong>France</strong>, as well as<br />
internationally.<br />
Customer awareness<br />
Extend eco-labelling on best-selling mobile<br />
handsets to all European entities.<br />
In <strong>France</strong>, extend eco-labelling to all products<br />
distributed.<br />
Implement communications actions and<br />
devices to encourage our customers to:<br />
– keep their mobile phones longer<br />
– recycle their mobile phones.<br />
2009-2010<br />
2009-2010<br />
2009<br />
2010<br />
2009<br />
2009<br />
Spain: a new contract with Mobilephone for collecting mobile<br />
phones at <strong>Orange</strong> stores: improvement of the rate of<br />
collection.<br />
Signing of a new contract for the recycling of mobile phones<br />
and printer cartridges in Romania.<br />
Launch of a new waste processing channel in Senegal.<br />
Implementation of a mobile phone and battery recycling<br />
mechanism in Mauritius (see p. 83)<br />
Audit performed in 2009 of WEEE collection and treatment<br />
channels in the four major countries.<br />
Switzerland: together with Eco <strong>Orange</strong>, <strong>Orange</strong> Switzerland<br />
has implemented the traceability of reused components.<br />
Senegal: management of electric generators entrusted<br />
to a local ISO 14001-certified partner providing reliable and<br />
traceable treatment of fluids (oil, refrigerant fluids, battery acid)<br />
and the conditioning of aluminium oil filters.<br />
At the end of 2009, 70% of customer equipment collected in<br />
<strong>France</strong>, 38% of customer equipment collected in other EU<br />
countries and 26% of customer equipment collected in the<br />
rest of the world.<br />
Implementation of Group-wide eco-design procedures.<br />
Launch of the Livebox 2 with on-off switches. Continuation of<br />
the Sagem partnership. Experimentation with a mini SIM card<br />
in the United Kingdom.<br />
<strong>Orange</strong> Labs to carry out LCA of DSL, FTTH & 3G mobile<br />
networks, as well as of three services sold by <strong>Orange</strong><br />
Business Services.<br />
Perfecting of a tool to assess CO 2 savings from different<br />
<strong>Orange</strong> Business Services solutions.<br />
Eco-labelling extended in <strong>France</strong> (91% of the range of mobile<br />
phones and 96% of fixed-line phones) and launch of<br />
eco-labelling in Spain (38 mobile phones, i.e. 75% of the<br />
product line) and on business offerings (80% of the product<br />
line in <strong>France</strong>).<br />
Launch in <strong>France</strong> of the offer “40 euros for keeping your mobile<br />
longer”, which allows customers wishing to keep their mobile<br />
phone longer to receive a 40 euros cheque in exchange for their<br />
loyalty points.<br />
Launch of mobile phone repurchase programs in several<br />
countries (including <strong>France</strong>, the United Kingdom, Romania<br />
and Switzerland)<br />
91
2010 roadmap<br />
objectives<br />
deadline<br />
Environmental management<br />
Continue the deployment of EMS* in compliance with ISO 14001* throughout the 14 countries involved in the initiative<br />
(<strong>France</strong> – Operations <strong>France</strong> and <strong>Orange</strong> Business Services, the United Kingdom, Poland, Spain, as well as Belgium,<br />
Romania, Slovakia, Egypt, Jordan, Republic of Côte d’Ivoire, Senegal, Madagascar, Cameroon and Mauritius) accounting<br />
for 90% of the Group’s 2008 revenue:<br />
– manage the main environmental risks and impacts at 85% of the entities involved;<br />
– make employees aware of the environmental impacts connected with their activities: organize a “going green” campaign<br />
at 85% of the entities involved;<br />
– evaluate EMS* implementation and performance during managerial reviews at 65% of the entities involved (improvement<br />
expected in the countries of Eastern Europe and the Africa, Middle East and Asia region).<br />
Develop ISO 14001 certifications at sites with significant environmental impacts. 2010-2012<br />
Climate change<br />
Overall objective: reduce total greenhouse gas emissions by 20% between 2006 and 2020<br />
Continue activities aimed at improving energy consumption in buildings, in network and in transport:<br />
– deploy the Energy-network action plan in other countries (Slovakia, Egypt, Moldova, Senegal, Mali and Niger);<br />
– define in 2010 the consumption reduction trends from 2010 to 2012;<br />
– deploy real-time energy consumption metering tools for buildings;<br />
– perform a carbon footprint assessment of activities in <strong>France</strong>, as well as a carbon footprint assessment of the mobile<br />
network investment process;<br />
– replace 5,000 vehicles, reduce the Group fleet to 30,000 vehicles and develop the use of electric vehicles.<br />
Deploy solutions using renewable energies and increase their percentage in overall energy consumption. 25% of the<br />
energy of new technical base stations of solar origin in 2015 in the Africa region:<br />
– continue the development of solutions using renewable energies depending on local country circumstances;<br />
– deploy 500 additional solar stations in emerging countries.<br />
Paper consumption<br />
Develop the use of recycled or FSC-certified (or equivalent label) paper<br />
– For <strong>France</strong>: reach 100% recycled or FSC or PEFC-labelled commercial documentation.<br />
– For other countries, specifically within Europe:<br />
– 70% recycled paper for all paper consumed for companies using this paper;<br />
– 30% recycled and labelled paper for countries recently becoming involved in this initiative.<br />
Reduce paper consumption by 20% in the following areas: commercial documentation and marketing use, internal<br />
and external use.<br />
2010<br />
2010<br />
2010<br />
2010<br />
2010<br />
92 / towards a greener world
objectives<br />
deadline<br />
Waste management<br />
Continue the development of new treatment channels in African countries through reliable and controlled procedures. 2010<br />
WEEE Directive:<br />
– as with the four major countries audited in 2009, perform internal audits on the implementation of and compliance with<br />
this Directive in other European countries (Belgium, Romania, Slovakia and Switzerland);<br />
– extend the mapping of WEEE inventories and treatment channels to other countries outside of Europe;<br />
– deploy the good practices implemented at our European subsidiaries to other Group countries;<br />
– launch general public and business customer communications and awareness campaigns on the possibility of<br />
recycling their electric and electronic equipment.<br />
REACH regulations on chemical substances:<br />
– extend the scope of suppliers audited for compliance with REACH regulations to suppliers of IT and network<br />
equipment, in collaboration with Group purchasing;<br />
– define and deploy adequate information procedures for our customers (especially businesses) at all European<br />
subsidiaries in order to meet our obligations in this area.<br />
Business waste:<br />
– sign new contracts with tertiary waste treatment partners in the countries in which <strong>Orange</strong> Business Services is<br />
present. This initiative will be started in two countries in 2010 and subsequently extended to other countries.<br />
Collection and recycling of mobile phones<br />
Progressively increase the rate of mobile handset collection and recycling by encouraging reuse or dismantling in<br />
collaboration with reliable specialized partners to ensure the traceability of waste throughout the channel:<br />
– increase the number of handsets collected in 2010 by 50% (compared to 2009);<br />
– launch communications plans to better inform customers on the recycling possibilities offered by <strong>Orange</strong> throughout<br />
Europe.<br />
Eco-design of products and services<br />
2010-2011<br />
2010-2011<br />
2010-2011<br />
2010-2012<br />
Implement eco-design in the product development process and put in place the associated training program. 2010<br />
Observe reference texts on energy consumption (Code of Conduct and European Voluntary Agreement). 2010<br />
Develop a domestic network architecture and offer handsets that optimize energy efficiency. 2010-2012<br />
Define the policies and methods for deployment of the universal charger once it is available. 2010-2012<br />
Eco-labelling<br />
Implement eco-labelling of handsets in the 8 main European countries. 2010<br />
Promotion of eco-usage<br />
Strengthen mechanisms encouraging customers to keep their mobile phones longer and extend them throughout<br />
Europe.<br />
Continue programs for the deployment of electronic billing in Europe in order to achieve a penetration rate of 80% for<br />
the Internet, 50% for mobile phones, and 30% for fixed line telephones in 2012.<br />
Reducing the environmental impact of our customers<br />
Promote the contribution of ICT to reducing the environmental impact of other sectors of the economy based on life<br />
cycle analyses.<br />
Continue to develop and promote dematerialization offers (remote collaborative work and telecommuting, vehicle fleet<br />
management, etc).<br />
Develop offers to support the largest sectors of the economy in the fight against climate change (energy, transport,<br />
buildings, cities, etc).<br />
2010<br />
2012<br />
2010-2012<br />
2010<br />
2010<br />
93
<strong>Orange</strong> Foundation<br />
making the world<br />
more accessible<br />
to everyone<br />
Since its creation in 1987, The <strong>Orange</strong> Foundation has been carrying<br />
out an important program of philanthropy which extends the company’s<br />
mission: to enable everyone to communicate better. By promoting<br />
greater autonomy in work and daily life, and encouraging cultural and<br />
<strong>social</strong> fulfilment, the <strong>Orange</strong> Foundation and the Group’s employees<br />
work together to make the world more accessible to all.<br />
94 / à l’écoute de nos collaborateurs dans le monde
international influence<br />
The <strong>Orange</strong> Foundation coordinates philanthropic<br />
actions in more than 30 countries in<br />
Europe, Asia, the Middle East and Africa. In<br />
2009, the international influence of the<br />
Group’s philanthropy policy was strengthened<br />
by the creation of four new foundations<br />
in Cameroon, Slovakia, the Dominican<br />
Republic and Moldova, bringing the present<br />
number of Group foundations up to 10.<br />
Local initiatives are carried out by subsidiaries<br />
with the assistance of the <strong>Orange</strong><br />
Foundation and local partners, in countries<br />
where there is no foundation.<br />
three areas of intervention<br />
The <strong>Orange</strong> Foundation provides support<br />
in three areas: health and disability –<br />
autism, visual impairment and hearing<br />
impairment –, education – with the fight<br />
against illiteracy and the education of girls<br />
in developing countries –, and lastly culture<br />
– with vocal music.<br />
transparent operation<br />
Each year the <strong>Orange</strong> Foundation receives<br />
a <strong>corporate</strong> subsidy, allowing it to implement<br />
its philanthropy policy around the<br />
world. Two to four times a year, a committee<br />
of specialists chosen for their expertise<br />
examines and selects projects submitted by<br />
associations for each area of philanthropy.<br />
Thus, in 2009, 410 projects were able<br />
to receive support. Each case is studied by<br />
a committee, which then evaluates its<br />
suitability for the Foundation’s philanthropy<br />
policy, as well as its quality, seriousness,<br />
durability and feasibility in budgetary terms.<br />
At the end of each committee meeting, the<br />
project sponsors are informed on the chosen<br />
decisions. Each philanthropy project is<br />
subject to an agreement, monitoring and<br />
<strong>report</strong>ing.<br />
employee involvement<br />
A major component of the Group’s philanthropy<br />
policy concerns employee involvement<br />
through volunteer work, sponsorship<br />
projects, and collective employee support.<br />
With project sponsorship, any employee<br />
may ask the Foundation to support projects<br />
sponsored by an association which they<br />
are involved in, and which also fits in with<br />
the Foundation’s philanthropy focuses.<br />
Employees regularly get together to collect<br />
funds for causes supported by the<br />
Foundation, by organizing community<br />
events, such as sports challenges or participating<br />
in sales challenges and passing<br />
on the funds.<br />
breakdown of the number of projects<br />
by areas of intervention in 2009<br />
international philanthrophy<br />
7%<br />
music<br />
24%<br />
education<br />
of girls 6%<br />
health and disability<br />
autism<br />
21%<br />
visual deficiencies<br />
11%<br />
auditory deficiencies<br />
10%<br />
fight against illiteracy<br />
21%<br />
The Foundation’s commitment aims to<br />
improve the quality of life for people with<br />
autism or visual or hearing impairments. In<br />
2009, 88 projects on autism and 86 projects<br />
on visual and hearing impairment were supported.<br />
training in French sign language<br />
for medical students<br />
Since 2007, the largest association of medical<br />
students in Toulouse has been organizing<br />
training in French sign language. The<br />
goal is to enable future doctors to care for<br />
deaf-mute patients without the need for<br />
interpreters.<br />
the “Accessible Cinema” project<br />
receives the 2009 Cibermax award<br />
The “Accessible Cinema” project, supported<br />
by the <strong>Orange</strong> Foundation in Spain,<br />
in conjunction with Navarra Cinema,<br />
received the 2009 Cibermax Culture<br />
Award. This award was bestowed by the<br />
Fundación Cibervoluntarios during the<br />
95
“Spotlight on CSR” event, which took place<br />
in Madrid on October 22.<br />
The goal of the “Accessible Cinema” project<br />
is to enable people with a visual or hearing<br />
impairment to have access to culture.<br />
Poland: Different Things Workshop<br />
Since May 2009, the Group’s <strong>Orange</strong><br />
Foundation and Poland’s <strong>Orange</strong> Foundation<br />
have co-financed the Synapsis Foundation’s<br />
“Different Things Workshop” project. This<br />
project is the first <strong>social</strong> undertaking for people<br />
with autism in Poland. As part of the<br />
program, 24 people with autism, ranging<br />
from 18 to 32 years old, acquire <strong>social</strong> and<br />
professional skills through specific activities.<br />
They improve their ability to communicate<br />
and participate in <strong>social</strong> life through sports,<br />
culture and leisure activities. Products made<br />
by the people who partake in these workshops<br />
are sold on the Internet. This program<br />
has become a model for other professionals<br />
in autism in Poland.<br />
Romania: continuing the Light<br />
into Europe project<br />
Since 2004, <strong>Orange</strong> Romania has supported<br />
the Light into Europe Foundation’s<br />
projects. This mechanism includes several<br />
projects within 11 different schools which<br />
aim to help children with visual or hearing<br />
impairments find education and integration<br />
easier. Tutoring, counselling sessions and<br />
books and leaflets in very large type are<br />
provided, in addition to online workshops to<br />
support the children throughout their education.<br />
<strong>Orange</strong> Romania also involves its<br />
employees in a voluntary work program,<br />
“You for the community”. They either learn<br />
Romanian sign language, help children with<br />
sensory impairments during outings, or help<br />
make talking books, or books printed in<br />
very large type.<br />
preventing malaria in Guinea<br />
The <strong>Orange</strong> Foundation and <strong>Orange</strong><br />
Guinea support UNICEF, which has<br />
launched a campaign for national distribution<br />
of impregnated mosquito nets in tandem<br />
with a new phase of the vaccination<br />
campaign throughout Guinea in partnership<br />
with international NGOs and the<br />
Ministry of Health. From November 26 to<br />
29, 2009, approximately 1,000,000 households<br />
received 3,000,000 mosquito nets.<br />
education<br />
In 2009, the <strong>Orange</strong> Foundation continued<br />
its actions in 31 countries in Africa and Asia<br />
in favour of educating and keeping girls in<br />
school in developing countries.<br />
In <strong>France</strong> in 2009, the Foundation also provided<br />
support in the area of illiteracy.<br />
Mali: building 114 classrooms<br />
In 2009, a major project to construct<br />
114 classrooms was implemented in partnership<br />
with the Ministry of Basic Education<br />
and UNICEF.<br />
Kenya: first project for the education<br />
of girls<br />
Since 2009, Telkom Kenya and the <strong>Orange</strong><br />
Foundation have been co-financing a project<br />
for the education of girls in partnership with<br />
the Tegla Loroupe Peace Foundation. It specifically<br />
involves the construction of two<br />
dormitory buildings and one cafeteria for the<br />
Tegla Loroupe Academy. This “Academy”,<br />
located in Kapenguria, is intended to house<br />
approximately 600 elementary and 400 secondary<br />
students.<br />
Madagascar: improving the living<br />
conditions of artisans<br />
T h e O range Foundati o n suppor ts<br />
MadaCraft, a PlaNet Finance program that<br />
combines fair trade and microfinance in<br />
order to sustainably improve the living conditions<br />
of artisans in Madagascar. Since its<br />
launch in 2007, MadaCraft has preferred<br />
the selection of women’s projects. As<br />
women have little access to business initiatives,<br />
MadaCraft supports their projects so<br />
that they can significantly increase their<br />
revenues, and consequently raise their<br />
position within their household.<br />
16 2009 budget of over million euros worldwide<br />
(5.2 million euros in <strong>France</strong>)<br />
3,500 more than requests<br />
96 / <strong>Orange</strong> Foundation
Dominican Republic: the new <strong>Orange</strong><br />
Foundation supports 290 young girls<br />
The <strong>Orange</strong> Foundation in the Dominican<br />
Republic has taken on its first project in<br />
the area of the education of girls. Entitled<br />
“Casita <strong>Orange</strong>”, this project conducted<br />
with the “Aide et Action” (Help and Action)<br />
association aims to ensure that the<br />
290 young girls who live in a municipality<br />
in the North of Santo Domingo and are<br />
forced to assume adult roles at a very<br />
early age have access to the formal educational<br />
system.<br />
vocal music<br />
In 2009, 97 projects were sponsored, giving<br />
support to young artists, choruses,<br />
vocal ensembles, professional training,<br />
occupational integration, and help in the<br />
creation of socio-educational action, and<br />
festivals.<br />
giving prisoners the floor<br />
For two years now, the “Shadows and Lights”<br />
festival has been giving the floor to inmates at<br />
the central prison in Clairvaux (Aube). Songs<br />
written by the prisoners and recorded during<br />
concerts given in September 2008 and 2009<br />
were performed by the professional “Cris de<br />
Paris” choir and directed by Geoffroy<br />
Jourdain. Thanks to the support of the<br />
<strong>Orange</strong> Foundation and the Sacem<br />
Foundation, a digital box set will appear in<br />
2010, including all the Nocturnes as well as<br />
the documentary “Outside the Walls” by<br />
Julien Sallé, the initiator of the project. The<br />
inmates will receive a percentage of the<br />
profits on sales as co-songwriters, but<br />
beyond that, the greatest satisfaction for<br />
them is to be able to attend the rebroadcast<br />
of the concert at the prison, which was also<br />
filmed. It is thus a first step toward the re<strong>social</strong>ization<br />
of the men, all of whom harbour<br />
hopes of some day being free again.<br />
focus<br />
<strong>France</strong> Telecom <strong>Orange</strong> comes<br />
to the aid of Haiti<br />
Following the earthquake in<br />
Haiti, <strong>Orange</strong> undertook a series<br />
of charitable measures:<br />
– helping to re-establish local<br />
communications by making<br />
technical and human<br />
resources available;<br />
– free communications with<br />
disaster areas for its<br />
customers;<br />
– measures aimed at facilitating<br />
and promoting the collection<br />
of donations for humanitarian<br />
organizations (“SMS for Haiti”<br />
operation): three special<br />
numbers allowed <strong>Orange</strong><br />
customers to make a quick<br />
and easy donation by sending<br />
a “HAITI” SMS to number<br />
80222 for the Red Cross,<br />
80333 for Secours populaire,<br />
and 80444 for Secours<br />
catholique. In return, the<br />
customer received the logo of<br />
the chosen association on his<br />
or her mobile phone, together<br />
with a message confirming<br />
that the donation was properly<br />
recorded. The entire cost of<br />
the SMS was passed on to the<br />
partner associations;<br />
– the <strong>Orange</strong> Foundation is<br />
committed to participating in<br />
the rehabilitation of schools in<br />
partnership with UNICEF. An<br />
appeal for donations from the<br />
Group’s French employees<br />
enabled close to 170,000 euros<br />
to be collected, and the<br />
Foundation decided to match<br />
every euro received by the<br />
same amount. UNICEF will<br />
thus have 340,000 euros to<br />
continue its work with children,<br />
promoting their education.<br />
To find out more: check the Foundation’s<br />
blog www.orange.com/fondation/blog<br />
410 projects<br />
supported<br />
590 projects submitted to committees<br />
97
eport appendices<br />
99 about this <strong>report</strong><br />
100 external assessment<br />
102 economic data<br />
104 <strong>social</strong> data<br />
108 environmental data<br />
112 an international group<br />
114 glossary<br />
116 to learn more
about this <strong>report</strong><br />
This <strong>report</strong> aims to provide a fair and<br />
balanced view of the overall performance<br />
of the <strong>France</strong> Telecom <strong>Orange</strong> Group<br />
for the 2009 calendar year.<br />
It strives to meet the main expectations<br />
that our stakeholders (customers,<br />
shareholders, rating agencies, employees,<br />
suppliers, public authorities and local<br />
communities) have expressed in terms<br />
of <strong>report</strong>ing.<br />
A summary of our expectations appears<br />
in our 2009 annual financial and<br />
sustainability <strong>report</strong>, available in printed<br />
form and on the Internet at www.orange.<br />
com.<br />
<strong>report</strong>ing period and frequency<br />
Every year since 2002, the Group has<br />
published an annual <strong>report</strong> on<br />
sustainability and <strong>corporate</strong> <strong>social</strong><br />
<strong>responsibility</strong>. The <strong>report</strong> covers the period<br />
from January 1 to December 31, 2009.<br />
It also includes some qualitative elements<br />
dated from the beginning of 2010<br />
(noteworthy accomplishments).<br />
<strong>report</strong>ing scope and<br />
methodology<br />
The content of this <strong>report</strong> has been<br />
prepared on the basis of indicators<br />
chosen so as to take into account the key<br />
economic, <strong>social</strong> and environmental<br />
impacts of our activities. The indicators<br />
chosen also take into account the<br />
recommendations of key international<br />
organizations, such as the Global<br />
Reporting Initiative (GRI*), the United<br />
Nations Global Compact* and the OECD<br />
guidelines*.<br />
The indicators have been collected,<br />
calculated, and consolidated using<br />
dedicated computerized <strong>report</strong>ing tools.<br />
The data presented covers all the main<br />
activities and countries of operation,<br />
except as duly mentioned.<br />
For environmental data, the scope of<br />
<strong>report</strong>ing covers 98% of the Group’s<br />
revenues.<br />
On the collection and treatment of waste,<br />
the entities in Moldova, Austria,<br />
Luxembourg, Armenia, Botswana,<br />
Cameroon, Mali, Guinea-Bissau, Guinea,<br />
Equatorial Guinea, Niger, Kenya, the<br />
Central African Republic, Uganda,<br />
Vietnam, Vanuatu and the multicountry<br />
entities, such as FCR, Sofrecom and the<br />
international R&D sites did not upload<br />
data due to the newness of some entities,<br />
their small size, the lack of <strong>report</strong>ing<br />
procedures, or the impossibility of<br />
implementing procedures due to<br />
conditions in the host country.<br />
For energy, we found that these same<br />
entities, except Moldova, Cameroon, Mali,<br />
Equatorial Guinea, Guinea-Bissau, Guinea,<br />
Niger, Kenya and the Central African<br />
Republic, have <strong>report</strong>ed, via their<br />
accounting, evaluations of their energy<br />
consumptions. The level of coverage,<br />
estimated by the percentage of the<br />
entities’ turnover included in the <strong>report</strong>ing<br />
perimeter, is specified for each<br />
environmental indicator in the data table<br />
on pages 110-111.<br />
For <strong>social</strong> data, the estimated level<br />
of coverage in percentage of Group<br />
employees is specified in the table<br />
on pages 104-105.<br />
audit of the <strong>report</strong><br />
As in previous years, we have asked one<br />
of our external auditors to review a<br />
selection of achievements described in<br />
our 2009 assessment tables (pages 32,<br />
50-51, 70 and 90-91), as well as the<br />
verification (identified by the symbol<br />
of a selection of 17 key performance<br />
indicators, 18 achievements, the<br />
application of the AA1000 APS (2008)<br />
principles and the application level of the<br />
GRI G3 guidelines. The audit conclusions<br />
are on pages 100-101.<br />
application of the AA1000<br />
principles<br />
The procedure for preparation of our 2009<br />
<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> <strong>report</strong><br />
adheres to the significant aspects of the<br />
three principles (inclusivity, materiality,<br />
and responsiveness) of the AA1000 APS<br />
(2008) standard, the reference for<br />
<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> in terms<br />
of taking stakeholder expectations into<br />
account (www.accountability21.net).<br />
compliance with the GRI<br />
guidelines<br />
This <strong>report</strong> was prepared with reference<br />
to the guidelines of the Global Reporting<br />
Initiative (GRI) version G3. Following the<br />
methodology for evaluation specified in<br />
the guide for levels of application of the<br />
GRI G3, the self-assessment in this <strong>report</strong><br />
on the basis of the GRI G3 index leads<br />
to the A+ application level.<br />
For further details, see the table<br />
corresponding to the GRI-Global Compact<br />
available at www.orange.com, under the<br />
“<strong>responsibility</strong>” column.<br />
correspondence with the<br />
Global Compact<br />
<strong>France</strong> Telecom joined the United Nations<br />
Global Compact in July 2000. The ways<br />
in which we integrate the principles<br />
of the Global Compact as we engage<br />
in our activities is set out in the GRI-Global<br />
Compact table of correspondence,<br />
available at www.orange.com,<br />
under the “<strong>responsibility</strong>” column.<br />
99
external assessment<br />
Report of one of the Statutory Auditors on the Corporate Responsibility <strong>report</strong>ing process<br />
(This is a free translation into English of the original <strong>report</strong> issued in the French language and is provided solely<br />
for the convenience of English speaking readers)<br />
For the attention of <strong>France</strong> Telecom<br />
Executive Management<br />
At your request and in our capacity as one<br />
of the Statutory Auditors of <strong>France</strong><br />
Telecom, we have conducted procedures<br />
on the following items:<br />
(1) the description given by <strong>France</strong> Telecom<br />
on page 12 of the 2009 Group<br />
Corporate Responsibility Report (“the<br />
Report”) on the compliance with<br />
AA1000 APS (2008) principles of<br />
inclusivity, materiality and<br />
responsiveness in the Report’s<br />
preparation process (the “Principles”);<br />
(2) achievements of the objectives set forth<br />
in the Corporate Responsibility<br />
roadmaps selected by <strong>France</strong> Telecom<br />
and identified by the symbol among<br />
the information published on pages 9,<br />
32, 50-51, 70 and 90 of the Report (the<br />
“Selected Achievements”);<br />
(3) a selection of Corporate Responsibility<br />
key performance indicators selected by<br />
<strong>France</strong> Telecom for <strong>France</strong>, Spain,<br />
Jordan, Poland, the United Kingdom<br />
and Slovakia that are identified by the<br />
symbol among the information<br />
published on pages 104-105 and 110-<br />
111 of the Report (the “Selected Key<br />
Performance Indicators”);<br />
(4) <strong>France</strong> Telecom’s self-assessment of<br />
the Report based on GRI G3 guidelines<br />
as shown on page 99 of the Report (the<br />
“GRI Self-Assessment”).<br />
These items were prepared under the<br />
<strong>responsibility</strong> of Group management in<br />
accordance with the following <strong>report</strong>ing<br />
criteria:<br />
(1) for the Principles, AA1000 APS 1 (2008);<br />
(2) for the Selected Achievements, the<br />
Corporate Responsibility policies and<br />
guidelines prepared by the <strong>France</strong><br />
Telecom Group and described in the<br />
2009 roadmaps;<br />
(3) for the Selected Key Performance<br />
Indicators, all the procedures relating<br />
to the <strong>report</strong>ing of environmental and<br />
<strong>social</strong> indicators, available for<br />
consultation at the Corporate Social<br />
Responsibility Departement, that are<br />
summarized on page 107 of the Report;<br />
(4) for the GRI Self-Assessment, the GRI<br />
G3 2 sustainable development <strong>report</strong>ing<br />
guidelines.<br />
It is our <strong>responsibility</strong> to express a<br />
conclusion on these items based on the<br />
work we performed. Our work covers only<br />
these items and not the entire Report.<br />
nature and scope of our work<br />
We performed our procedures in<br />
accordance with applicable professional<br />
guidelines and ISAE 3000 and AA1000 AS 1<br />
(2008) standards. Our procedures satisfy<br />
the requirements of a Type 2 verification in<br />
accordance with AA1000 AS (2008)<br />
standard.<br />
The professional code of conduct<br />
governing the Statutory Auditor profession,<br />
to which we are bound, guarantees our<br />
independence with regard to the criteria<br />
required by AA1000 AS (2008).<br />
We implemented the following procedures,<br />
in order to obtain:<br />
• a reasonable assurance that the<br />
description of the Principles (defined<br />
above) is true and fair in all material<br />
respects (1);<br />
• a moderate assurance that the<br />
description of the selected Achievements<br />
(2), the selected Indicators (3) and the<br />
GRI Self-Assessment does not contain<br />
any material misstatements (4). A higher<br />
level of assurance would have required<br />
more extensive work.<br />
(1) Work on the description<br />
of the Principles:<br />
• We met the people responsible for<br />
Corporate Responsibility at <strong>France</strong><br />
Telecom headquarters (the Corporate<br />
Social Responsibility Departement) and in<br />
a sample of entities and divisions in the<br />
following countries: <strong>France</strong> (FTSA,<br />
<strong>Orange</strong> <strong>France</strong>), Poland (TP SA and PTK<br />
Centertel), United Kingdom (<strong>Orange</strong> UK),<br />
Spain (<strong>Orange</strong> Spain), Jordan (<strong>Orange</strong><br />
Jordan) and Slovakia (<strong>Orange</strong> Slovensko),<br />
representing 70% of <strong>France</strong> Telecom’s<br />
revenue, in order to assess the<br />
implementation of the Report’s<br />
preparation process as defined by <strong>France</strong><br />
Telecom and the identification of<br />
significant events in 2009.<br />
• We conducted tests at Corporate level<br />
and for the above-mentioned entities on<br />
the implementation of the procedure<br />
relating to:<br />
– identification of the stakeholders and<br />
their expectations;<br />
– identification of material Corporate<br />
Responsibility issues;<br />
– implementation of Corporate<br />
Responsibility policies and guidelines.<br />
• We compared the material issues<br />
described by <strong>France</strong> Telecom in its<br />
Report with those presented by the main<br />
telecommunications sector companies in<br />
their Corporate Responsibility <strong>report</strong>s and<br />
those arising from our review of the<br />
sector’s press in 2009.<br />
(2) Work on the Selected Achievements:<br />
• We assessed <strong>France</strong> Telecom’s<br />
description of the Selected Achievements<br />
by conducting interviews and collecting<br />
substantive evidence from the relevant<br />
entities.<br />
100 / <strong>report</strong> appendices
(3) Work on the Selected Performance<br />
Indicators:<br />
• We assessed each <strong>report</strong>ing criteria used<br />
to elaborate the Selected Indicators with<br />
regard to their relevance, reliability,<br />
neutrality, understandability, and<br />
<strong>complete</strong>ness.<br />
• We met the people responsible for the<br />
application of the <strong>report</strong>ing criteria at<br />
<strong>France</strong> Telecom headquarters (the<br />
Corporate Social Responsibility<br />
Departement) and in a sample of entities<br />
and divisions in the following countries:<br />
<strong>France</strong> (<strong>France</strong> Telecom SA, <strong>Orange</strong><br />
<strong>France</strong>), Spain (<strong>Orange</strong> Spain), Jordan<br />
(<strong>Orange</strong> Jordan), Poland (TP SA and PTK<br />
Centertel), United Kingdom (<strong>Orange</strong> UK)<br />
and Slovakia (<strong>Orange</strong> Slovensko),<br />
representing 81% of <strong>France</strong> Telecom<br />
headcount and 74% of the energy<br />
consumed, 68% of the CO 2 emissions,<br />
and 88% of the internal waste (tertiary<br />
and network) published by the Group.<br />
• We performed validation tests on the<br />
Selected Indicators at Corporate level<br />
and for the sample of entities and<br />
divisions defined above.<br />
(4) Work on the GRI Self-Assessment:<br />
• Based on the GRI cross-reference table<br />
shown in the Report’s appendix and on<br />
the Corporate Responsibility and<br />
Sustainable Development’s Internet site,<br />
we satisfied ourselves that for each<br />
indicator contributing to the A+<br />
application level, a disclosure was<br />
provided in the Report or in another<br />
document referred to in the table and<br />
published by the Group.<br />
In order to assist us in conducting our<br />
work, we referred to the specific<br />
competencies of our firm’s multidisciplinary<br />
team of environment and sustainable<br />
development experts, managed by Éric<br />
Dugelay.<br />
comments<br />
• In 2009, the Group continued and<br />
reinforced the deployment of its<br />
Corporate Responsibility approach<br />
in all its businesses and entities.<br />
• The Group should continue to provide<br />
assistance to its entities in implementing<br />
stakeholders engagement processes.<br />
• The Group should consider setting up<br />
specific performance indicators for<br />
measuring accidents within its<br />
international scope, the well-being of<br />
employees and the respect of human<br />
rights.<br />
• The strengthening of control procedures<br />
for the <strong>report</strong>ing scope and the data<br />
<strong>report</strong>ed by the entities for environmental<br />
indicators should be continued.<br />
conclusion<br />
(1) Description of the Principles<br />
In our opinion, <strong>France</strong> Telecom’s<br />
description on page 12 of the Report on<br />
compliance with AA1000 APS (2008)<br />
principles of inclusivity, materiality and<br />
responsiveness in the Report’s preparation<br />
process is true and fair in all material<br />
respects.<br />
(2) Selected Achievements<br />
Nothing has come to our attention that<br />
causes us to believe that the description of<br />
the achievements on pages 19, 32, 50-51<br />
and 90 of the Report and identified by<br />
are materially misstated.<br />
(3) Selected Key Performance Indicators<br />
Based on the work we performed, we did<br />
not identify any material anomalies likely to<br />
call into question the fact that the<br />
environmental and <strong>social</strong> indicators<br />
examined for <strong>France</strong>, Spain, Jordan,<br />
Poland, the United Kingdom and Slovakia<br />
identified with were prepared, in all<br />
material respects, in accordance with the<br />
above-mentioned <strong>report</strong>ing criteria.<br />
(4) GRI Self-Assessment<br />
Based on the work we performed, we did<br />
not identify any material anomalies likely to<br />
call into question <strong>France</strong> Telecom’s selfassessment<br />
of the <strong>report</strong> based on the GRI<br />
G3 guidelines that contributed to the A+<br />
application level.<br />
Neuilly-sur-Seine, May 12, 2010.<br />
One of the Statutory Auditors,<br />
Deloitte & Associés<br />
Frédéric Moulin<br />
1 http://www.accountability21.net/aa1000series.<br />
2 http://www.global<strong>report</strong>ing.org/GRIReports/ApplicationLevels/. The <strong>report</strong> can be given an A GRI application level if the company (i) has <strong>report</strong>ed information for all<br />
the indicators required by this standard, (ii) has explained for each indicator category the managerial approach adopted and (iii) has provided information on all of the<br />
key indicators required by the standard. It can be given an A+ application level if the existence of this information has given rise to an external verification.<br />
101
economic data<br />
geographic breakdown of turnover<br />
2009 breakdown of activity<br />
in millions of customers<br />
international carrier and<br />
shared services 1.9%<br />
enterprises<br />
13.9%<br />
rest of the world<br />
15.6%<br />
Spain<br />
7.5%<br />
Poland<br />
7.4%<br />
<strong>France</strong><br />
43.7%<br />
United Kingdom<br />
9.9%<br />
fixed line services<br />
46.1<br />
internet (excluding<br />
broaband)<br />
0.5<br />
broadband<br />
13.5<br />
mobile<br />
132.6<br />
evolution of turnover (in billions of euros)<br />
60<br />
50<br />
40<br />
48.1<br />
51.7 53.0 51.9 50.9<br />
6.4 5.1 5.0<br />
breakdown of number of customers<br />
in millions<br />
80<br />
70<br />
60<br />
50<br />
40<br />
30<br />
20<br />
10<br />
0<br />
70.4<br />
<strong>France</strong><br />
17.4<br />
United Kingdom<br />
24.4<br />
Poland<br />
13.8<br />
Spain<br />
The figures included at the end of<br />
the 2009 <strong>social</strong> accounts do not<br />
integrate the United Kingdom’s<br />
activities – which have been unset<br />
due to the fusion of <strong>Orange</strong> and<br />
T-Mobile in the United Kingdom.<br />
The adjoining figures thus relate<br />
to the consolidated Group outside<br />
of the United Kingdom, presenting<br />
a turnover of 45,944 million euros<br />
in 2009. The total group turnover<br />
including the United Kingdom rose<br />
to 50,952 million euros in 2009.<br />
4.1<br />
Belgium<br />
11<br />
Romania<br />
creating value for our stakeholders<br />
customers <strong>France</strong> Telecom M€<br />
€45,944<br />
million in<br />
turnover<br />
1.6<br />
Switzerland<br />
18.1<br />
Egypt<br />
2.9 2.8 4.9<br />
Slovakia<br />
30<br />
20<br />
10<br />
0<br />
Dominican Republic<br />
sum allocated to<br />
stakeholders<br />
sum reinvested<br />
into the Group to<br />
ensure its durability<br />
Senegal<br />
2.6 4.1 2.2<br />
Jordan<br />
Republic of Côte d'Ivoire<br />
Madagascar<br />
46.6<br />
2005 (1) 2006 (1) 2007 (1) 2008 (2) 2009<br />
12.4<br />
rest of the world<br />
employees: €8,525 million (labour costs)<br />
suppliers: €19,170 million (purchase of goods and<br />
services)<br />
shareholders: €3,752 (paid dividends)<br />
banks and bondholders €2,160 million (fi nancial charges)<br />
public authorities: €2,272 million (duties and taxes)<br />
<strong>corporate</strong> philanthrophy: €16 million<br />
net tangible and intangible investment: €5,887 million<br />
R&D expenditure: €862 million<br />
46.8<br />
45.9<br />
Group Consolidated Group (except United Kingdom) United Kingdom<br />
fixed lines<br />
internet<br />
mobile<br />
(1) By past data. (2) On a comparable basis.<br />
102 / <strong>report</strong> appendices
% (yearly average) 2G & 3G coverage of population, in 2009<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
2G<br />
3G<br />
<strong>France</strong><br />
United Kingdom<br />
Spain<br />
Poland<br />
Belgium<br />
Switzerland<br />
Romania<br />
Slovakia<br />
Moldova<br />
Egypt<br />
Jordan<br />
Mauritius<br />
Senegal<br />
Madagascar<br />
Mali<br />
mass market customer satisfaction<br />
Source: CET (Customer Experience Traking).<br />
mobile services customer satisfaction rate<br />
(customer’s perceived quality)<br />
broadband internet customer satisfaction rate<br />
(customer’s perceived quality)<br />
Countries 2005 2006 2007 2008 2009<br />
<strong>France</strong> 67% 70% 74% 73% 71%<br />
United Kingdom 75% 79% 78%<br />
Poland 75% 71% 75% 72%<br />
Spain 61% 61% 63% 65%<br />
Belgium 81% 86% 86% 81% 81%<br />
Switzerland 77% 77% 82% 79% 75%<br />
Romania 91% 92% 91% 88% 90%<br />
Slovakia 79% 75% 77% 77% 75%<br />
Countries 2007 2008 2009<br />
<strong>France</strong> 73% 72% 70%<br />
United Kingdom 69% 67% 69%<br />
Poland 58% 63% 68%<br />
Spain 67% 58% 61%<br />
business customer satisfaction<br />
Source: CLI (Customer Loyalty Index).<br />
evolution of CLI in <strong>France</strong><br />
7.8<br />
7.6<br />
7.4<br />
7.2<br />
7.0<br />
6.8<br />
6.6<br />
6.4<br />
6.2<br />
6.0<br />
5.8<br />
5.6<br />
7.2 7.2 7.0 7.0<br />
S1 08 S2 08 S1 09 S2 09<br />
CLI<br />
overall satisfaction<br />
recommend<br />
purchase intention<br />
choose 1 st time<br />
evolution of international CLI<br />
8.0<br />
7.8<br />
7.6<br />
7.4<br />
7.2<br />
7.0<br />
6.8<br />
6.6<br />
6.4<br />
6.2<br />
6.0<br />
7.2 7.4 7.5 7.6<br />
S1 08 S2 08 S1 09 S2 09<br />
CLI<br />
overall satisfaction<br />
recommend<br />
purchase intention<br />
choose 1 st time<br />
103
<strong>social</strong> data<br />
indicators<br />
GRI scope (in % of the<br />
overall Group’s<br />
headcount)<br />
in the Group (end of the year)<br />
<strong>France</strong> (1)<br />
United<br />
Kingdom<br />
Main Countries<br />
EME zone<br />
Central and Eastern Europe<br />
Poland Spain Belgium Romania<br />
number of male employees LA13 100% 64,012 6,612 15,324 1,910 1,002 1,385<br />
number of female employees LA13 100% 36,815 5,763 11,907 1,316 540 1,397<br />
total number of employees LA1 100% 100,827 12,375 27,231 3,226 1,542 2,782<br />
percentage of women among the employees LA13 100% 36.5% 46.6% 43.7% 40.8% 35.0% 50.2%<br />
total number of employees under permanent contracts LA1 100% 99,017 12,305 26,278 3,225 1,528 2,711<br />
total number of employees on temporary contracts LA1 100% 1,810 70 953 1 14 71<br />
total number of employees (full time) LA1 100% 97,897 10,996 27,075 3,154 1,493 2,726<br />
total number of employees 2008 LA1 100% 102,923 12,923 28,821 3,315 1,548 3,063<br />
number of men in management positions LA13 100% 17,338 1,124 2,536 281 420 389<br />
number of women in management positions LA13 100% 7,143 527 889 94 136 265<br />
number of employees in management positions LA13 100% 24,481 1,651 3,425 375 556 654<br />
percentage of women in management positions LA13 100% 29.2% 31.9% 26.0% 25.1% 24.5% 40.5%<br />
average age of the workforce 100% 46.2 32.5 39.3 33.8 36.7 29.9<br />
total number of permanent employees in 2008 LA2 100% 100,768 12,825 27,604 3,301 1,541 2,802<br />
number of redundancies LA2 98% 143 548 2,158 148 85 nc<br />
% of redundancies per country (compared to 2008<br />
permanent employees)<br />
LA2 98% 0.1% 4.3% 7.8% 4.5% 5.5% nc<br />
number of external recruitments LA2 100% 1,341 2,297 1,537 164 146 249<br />
% of external recruitments (compared to 2008 permanent<br />
employees)<br />
LA2 100% 1.3% 17.9% 5.6% 5.0% 9.5% 8.9%<br />
number of voluntary departures LA2 100% 796 1,734 681 54 40 250<br />
% of volontary departures (compared to 2008 permanent<br />
employees)<br />
LA2 100% 0.8% 13.5% 2.5% 1.6% 2.6% 8.9%<br />
total number of employee departures (male) LA2 100% 1,546 1,702 1,476 114 110 109<br />
total number of employee departures (female) LA2 100% 681 1,085 1,478 91 37 141<br />
total number of employee departures 50 years LA2 100% 1,106 164 679 5 11 1<br />
number of employees covered by collective bargaining<br />
agreements<br />
percentage of employees covered by collective bargaining<br />
agreements (compared to 2009 permanent employees)<br />
LA4 85% 100,605 nc 21,741 1,656 nc nc<br />
LA4 85% 99.8% nc 79.8% 51.3% nc nc<br />
total number of trained workers LA10 100% 81,284 13,717 27,070 2,786 1,149 1,878<br />
total number of hours devoted to training LA10 100% 3,305,247 419,620 571,517 161,774 29,149 35,268<br />
average number of hours of training per year<br />
and per employee<br />
LA10 100% 32.8 33.9 21.0 50.1 18.9 12.7<br />
% of employees benefiting from a career review<br />
(for <strong>France</strong>, FTSA only)<br />
LA12 69% 82.1% 90.0 % 98,9 % 95.5% nc 80.6%<br />
(1) The scope for <strong>France</strong> covers OPF (FTSA+<strong>Orange</strong> <strong>France</strong>), Group headquarters, FT Marine, FTR&D, and the <strong>Orange</strong> Business Services entities which operate<br />
in <strong>France</strong>. (2) The scope includes <strong>Orange</strong> Business Services establishments outside of <strong>France</strong>.<br />
104 / <strong>report</strong> appendices
- : not available nc : non collected item reviewed by Deloitte<br />
EME zone<br />
Central and Eastern Europe<br />
Switzerland Egypt Slovakia Dominican<br />
Republic<br />
AMEA zone<br />
Africa, Middle East<br />
Senegal Jordan Republic of<br />
Côte d’Ivoire<br />
<strong>Orange</strong><br />
Business<br />
Services<br />
International<br />
(2)<br />
Other<br />
countries<br />
Group<br />
total<br />
Madagascar 2009<br />
807 2,362 916 540 1,253 1,963 1,037 242 9,031 6,428 114,824<br />
449 1,066 429 553 588 620 614 281 2,891 2,729 67,958<br />
1,256 3,428 1,345 1,093 1,841 2,583 1,651 523 11,922 9,157 182,782<br />
35.7% 31.1% 31.9% 50.6% 31.9% 24.0% 37.2% 53.7% 24.2% 29.8% 37.2%<br />
1,201 3,428 1,277 1,093 1,841 2,262 1,560 521 11,860 8,637 178,744<br />
55 - 68 - - 321 91 2 62 520 4,038<br />
1,191 3,428 1,344 1,084 1,841 2,583 1,651 523 11,918 9,149 178,053<br />
1,116 3,233 1,376 1,122 1,875 2,700 1,934 539 12,050 6,196 184,734<br />
389 266 428 27 319 154 122 63 5,543 1 209 30,608<br />
100 86 74 11 130 40 45 27 1,559 485 11,611<br />
489 352 502 38 449 194 167 90 7,102 1 694 42,219<br />
20.4% 24.4% 14.7% 28.9% 29.0% 20.6% 26.9% 30.0% 22.0% 28.6% 27.5%<br />
33.3 30.5 32.3 29.6 40.6 34.2 38.5 31.8 37.2 36.8 41,7<br />
1,063 3,233 1,290 1,122 1,875 2,454 1,641 528 11,990 5,670 179,707<br />
54 29 183 128 3 1 12 11 497 318 4,318<br />
5.1% 0.9% 14.2% 11.4% 0.2% 0.0% 0.7% 2.1% 4.1% 5.6% 2.4%<br />
228 384 286 154 87 218 181 47 1,195 951 9,465<br />
21.4% 11.9% 22.2% 13.7% 4.6% 8.9% 11.0% 8.9% 10.0% 16.8% 5.3%<br />
117 141 62 51 13 403 35 35 826 341 5,579<br />
11.0% 4.4% 4.8% 4.5% 0.7% 16.4% 2.1% 6.6% 6.9% 6.0% 3.1%<br />
100 112 138 85 79 351 204 25 1,152 549 7,852<br />
72 64 108 94 29 83 57 24 361 209 4,614<br />
70 123 108 114 10 59 7 25 544 296 4,418<br />
96 47 134 61 23 299 124 23 819 405 5,573<br />
6 6 4 4 75 76 130 1 150 57 2,475<br />
nc nc nc nc 1,841 nc 1,063 523 1,526 2,417 131,372<br />
nc nc nc nc 100% nc 64.4% 100% 12.8% 26.4% 71.9%<br />
970 4,076 1,372 1,107 957 1,801 779 187 8,523 3,398 151,054<br />
24,314 126,912 51,403 40,343 61,373 61,734 18,715 2,261 233,111 95,187 5,237,928<br />
19.4 37.0 38.2 36.9 33.3 23.9 11.3 4,3 19.6 10.4 28.7<br />
nc nc nc 94.7% nc nc nc nc nc nc 86.2%<br />
105
zoom in on <strong>France</strong>, FTSA only<br />
(information concerning 100% of FTSA employees)<br />
GRI code<br />
scope (in % of the<br />
overall Group’s<br />
headcount)<br />
number of fatal accidents LA7 42% 1<br />
total number of days lost due to illness LA7 42% 1,618,326<br />
frequency rate of work related accidents (TFRAC) LA7 42% 5.1<br />
severity rate of work related accidents (TGRAC) LA7 42% 0.32<br />
total number of male trained workers LA10 42% 48,463<br />
total number of female trained workers LA10 42% 28,568<br />
total number of hours devoted to training male employees LA10 42% 2,029,512<br />
total number of hours devoted to training female employees LA10 42% 1,163,266<br />
total number of trained workers: technicians (level A B C) LA10 42% 33,548<br />
total number of hours devoted to training technician (level A B C) LA10 42% 1,360,019<br />
total number of trained workers: foremen (level D) LA10 42% 16,326<br />
total number of hours devoted to training foreman (level D) LA10 42% 723,061<br />
total number of trained workers: managers (level DB) LA10 42% 11,951<br />
total number of hours devoted to training managers (level DB) LA10 42% 515,474<br />
total number of trained workers: managers & senior executives (level E F G) LA10 42% 15,177<br />
total number of hours devoted to training managers & senior executives (level E F G) LA10 42% 593,834<br />
total number of trained workers 50 years LA11 42% 1,302,335<br />
value<br />
5.5<br />
5.0<br />
4.5<br />
4.0<br />
frequency rate of work related accidents<br />
(TFRAC) – <strong>France</strong> Telecom SA<br />
2007 2008 2009<br />
temporary value<br />
definition of TFRAC: the level of frequency for work accidents<br />
(TFRAC) corresponds to the declared number of work accidents,<br />
outside of accidents on the way to work, by millions of theoretical<br />
working hours.<br />
Precision: this level is expressed by the number of work accidents<br />
with sick leave per millions of theoretical working hours by the following<br />
calculation formula:<br />
number of work accidents x 1 million (amount by equivalent full<br />
time activity x number of 210 days worked x 7.6 hours).<br />
0.5<br />
0.4<br />
0.3<br />
0.2<br />
0.1<br />
0.0<br />
severity rate of work related accidents<br />
(TGRAC) – <strong>France</strong> Telecom SA<br />
2007 2008 2009<br />
temporary value<br />
definition of TGRAC: the rate of seriousness of work accidents<br />
corresponding to the number of days of sick leave following a<br />
work accident, by thousands of theoretical hours worked.<br />
Precision: this rate is expressed by the number of days of sick<br />
leave for a work accident, by thousands of hours worked by the<br />
following calculation formula:<br />
number of days of sick leave for work accidents x 1,000 / (amount<br />
by equivalent full-time activity x 210 number of days worked x 7.6<br />
hours).<br />
number of fatal accidents – <strong>France</strong> Telecom SA<br />
number of employees (Group)<br />
5<br />
4<br />
3<br />
2<br />
1<br />
0<br />
2007 2008 2009<br />
temporary value<br />
The fatal accident which was declared in 2009 was an accident<br />
on the way to work. The 2009 data is provisional. Three cases<br />
linked to the suicides will possibly add to the definitive value of this<br />
2009 indicator.<br />
140,000<br />
120,000<br />
100,000<br />
80,000<br />
60,000<br />
40,000<br />
20,000<br />
0<br />
female<br />
2006 2007 2008 2009<br />
male<br />
106 / <strong>report</strong> appendices
eporting methods<br />
human resources information<br />
The human resources <strong>report</strong>ing<br />
in this document is based on a different<br />
information system (HR-Info) than the one<br />
used in the annual <strong>report</strong> and registration<br />
document (Magnitude), because HR-Info<br />
is the only one which distinguishes by<br />
gender and rank (senior manager,<br />
manager and non-manager).<br />
Contrary to the Magnitude data, the<br />
HR-Info data does not take the Group’s<br />
percentage of interest in subsidiaries into<br />
account.<br />
breakdown of male and female managers<br />
(employees with open-ended contracts at<br />
end of year)<br />
The rule for calculating the “managerial<br />
staff” indicator was revised in 2009.<br />
The number of male and female managers<br />
was calculated based on active staff on<br />
open-ended contracts. The 2008 figures<br />
were based on the indicator for active staff<br />
on fixed-term and open-ended contracts.<br />
The “managerial staff” indicator<br />
corresponds to senior managers.<br />
Entities outside of <strong>France</strong> use a table<br />
of correspondence to determine which<br />
employees should be counted amongst<br />
“managerial staff”.<br />
environmental information<br />
energy<br />
Energy consumption at premises and<br />
shops where the <strong>France</strong> Telecom <strong>Orange</strong><br />
Group does not pay a direct invoice are not<br />
<strong>report</strong>ed.<br />
The “fuel oil consumption (all buildings,<br />
all uses)” indicator groups together nonvehicle<br />
consumption of domestic heating<br />
oil, diesel and petrol, as well as the<br />
consumption of heavy fuel oil by<br />
the FT Marine subsidiary’s ships.<br />
Electricity consumption in Poland is<br />
calculated using a statistical sampling<br />
of invoices received during the year.<br />
This sampling has a maximum uncertainty<br />
of 4% over the final consolidated data.<br />
transport<br />
The distances covered by train and air<br />
come from the company Carlson Wagon<br />
Lits and include more than 80% of the<br />
kilometers covered by employees.<br />
These distances are estimated using the<br />
orthodromic route (the shortest distance<br />
between two points on the surface<br />
of the Earth).<br />
The CO 2 emissions factor for “short haul”<br />
transportation by air under the GHG<br />
Protocol (180 g of CO 2 /km per passenger)<br />
has been used for all flights (short-,<br />
medium- and long-haul).<br />
The CO 2 emissions factor for train transport<br />
derives from the “Bilan Carbone ® ” (Carbon<br />
assessment) method when available for the<br />
corresponding country. In other countries,<br />
a standard factor of 100 g of CO 2 /km per<br />
passenger is used.<br />
CO 2 emissions<br />
The electricity emissions factor derives from<br />
the GHG Protocol, with the results (2006)<br />
of its latest update (2009), except for the<br />
2009 electricity emission factor for <strong>France</strong>,<br />
which comes from EDF. The electricity<br />
emissions factor for <strong>Orange</strong> Business<br />
Services International entities covering<br />
the entire world corresponds to the “world”<br />
factor of the GHG Protocol 2005.<br />
The emissions factors for fuels (gas, fuel oil,<br />
coal, petrol, diesel, and LPG), derived from<br />
the GHG Protocol in 2007, were<br />
maintained in 2008 and 2009. Corrections<br />
will be made in 2010 to take the latest<br />
updates into account.<br />
electronic waste (e-waste) collected from<br />
customers<br />
The “collected customer WEEE waste”<br />
indicator groups together the mobile,<br />
fixed and multimedia handsets which are<br />
brought to points of sale, sent by post<br />
or collected by service providers on behalf<br />
of <strong>Orange</strong>. This indicator also includes<br />
the Group employees’ collected mobile<br />
phones, accumulators and batteries.<br />
The subsidiaries with no adequate<br />
collection and processing channel do not<br />
<strong>report</strong> quantities in the “customer WEEE<br />
waste collected” indicator.<br />
In <strong>France</strong>, the WEEE coming from<br />
“business” customers (OBS <strong>France</strong>) is not<br />
counted in the “customer WEEE waste<br />
collected” indicator but in the “internal<br />
WEEE” (network) indicator.<br />
waste processed<br />
In <strong>France</strong>, the <strong>report</strong>ing only includes waste<br />
taken care of by service providers which<br />
have signed a framework agreement with<br />
the <strong>France</strong> Telecom <strong>Orange</strong> Group.<br />
It also includes FT Marine cables and other<br />
hazardous waste (including sludge and<br />
oil-polluted water).<br />
For sites under lease agreements,<br />
household waste (included in the common<br />
industrial waste indicator) is not <strong>report</strong>ed,<br />
since the lessor is responsible for dealing<br />
with it.<br />
Subsidiaries which do not have an<br />
adequate collection and processing<br />
channel do not <strong>report</strong> quantities in<br />
the “internal waste processed” indicators,<br />
except for Senegal, which sends waste<br />
(cables, batteries and customer WEEE)<br />
to <strong>France</strong> for treatment.<br />
For Poland, PTK Centertel and TP SA did<br />
not <strong>report</strong> industrial waste, because such<br />
waste is collected by municipal services,<br />
which do not <strong>report</strong> the corresponding<br />
tonnages.<br />
environmental management system<br />
The rate of coverage by a certified EMS<br />
corresponds to the ratio of the certified<br />
EMS scope for all activities; this rate<br />
is evaluated on the basis of the consumed<br />
electrical energy.<br />
The rate of coverage by an uncertified EMS<br />
reflects the progress of the EMS<br />
deployment process. It is the product<br />
of multiplying two figures: (i) the rate<br />
of EMS deployment (measured on the<br />
basis of the key ISO 14001 requirements),<br />
and (ii) the geographical EMS coverage,<br />
evaluated by the portion of electric energy<br />
consumed within this scope.<br />
107
environmental data<br />
energy consumption by country, by energy type<br />
100%<br />
90%<br />
80%<br />
70%<br />
60%<br />
50%<br />
40%<br />
30%<br />
20%<br />
10%<br />
0%<br />
fuel<br />
gas<br />
renewable<br />
energies<br />
vehicle<br />
fuel<br />
electricity<br />
breakdown of energy consumption<br />
by source (2009) in toe<br />
vehicles fleet<br />
4%<br />
heating for buildings<br />
(fuel-gas-coal)<br />
22%<br />
electricity for<br />
buildings<br />
10%<br />
networks<br />
data centers<br />
64%<br />
rest of the world Spain Poland United Kingdom <strong>France</strong><br />
breakdown of CO 2 emissions by source (2009)<br />
vehicles fleet<br />
8.8%<br />
business travels by<br />
plane 2.5% train 0.2%<br />
heating for buildings<br />
(fuel-gas-coal)<br />
16%<br />
electricity for<br />
buildings<br />
11.8%<br />
networks<br />
data centers<br />
60.7%<br />
CO 2 emissions: 1.68 million of tons of CO 2<br />
by type of energy<br />
electricity<br />
72.5%<br />
fuel<br />
13%<br />
gas<br />
2.9%<br />
vehicles<br />
8.9%<br />
business travel<br />
by plane 2.5%<br />
business travel<br />
by train 0.2%<br />
108 / <strong>report</strong> appendices
tons of CO 2 per toe and per country in 2009<br />
3.5<br />
3.0<br />
2.5<br />
2.0<br />
1.5<br />
1.0<br />
0.5<br />
0.0<br />
<strong>France</strong><br />
United Kingdom<br />
Poland<br />
Spain<br />
Belgium<br />
the Group : toe/1,000 customers<br />
Romania<br />
12<br />
10<br />
8<br />
6<br />
2006<br />
2007<br />
2008<br />
2009<br />
4<br />
2<br />
0<br />
<strong>France</strong><br />
United Kingdom<br />
Poland<br />
tons of CO 2 per country<br />
Spain<br />
Belgium<br />
Romania<br />
Switzerland<br />
Egypt<br />
Slovakia<br />
Dominican Republic<br />
Senegal<br />
Jordan<br />
Republic of Côte d'Ivoire<br />
Madagascar<br />
rest of the world<br />
700,000<br />
600,000<br />
500,000<br />
400,000<br />
2006<br />
2007<br />
2008<br />
2009<br />
300,000<br />
200,000<br />
100,000<br />
0<br />
<strong>France</strong><br />
United Kingdom<br />
kg CO 2 per customer<br />
Poland<br />
Spain<br />
Belgium<br />
Romania<br />
Switzerland<br />
Egypt<br />
Slovakia<br />
Dominican Republic<br />
Senegal<br />
Jordan<br />
Republic of Côte d'Ivoire<br />
Madagascar<br />
rest of the world<br />
30<br />
25<br />
20<br />
15<br />
2006<br />
2007<br />
2008<br />
2009<br />
10<br />
5<br />
0<br />
<strong>France</strong><br />
United Kingdom<br />
Poland<br />
Spain<br />
Belgium<br />
Romania<br />
Switzerland<br />
Egypt<br />
Slovakia<br />
Dominican Republic<br />
Senegal<br />
Jordan<br />
Republic of Côte d'Ivoire<br />
Madagascar<br />
rest of the world<br />
Switzerland<br />
Egypt<br />
Slovakia<br />
Dominican Republic<br />
Senegal<br />
Jordan<br />
Republic of Côte d'Ivoire<br />
Madagascar<br />
rest of the world<br />
109
environmental performance<br />
indicators<br />
unités GRI <strong>report</strong>ing<br />
scope, as a<br />
percentage<br />
of the overall<br />
Group’s<br />
turnover<br />
<strong>France</strong> (1)<br />
main countries<br />
United<br />
Kingdom<br />
EME<br />
facilities presenting a risk<br />
fuel tanks unités 92.3% 1,933 105 1,590 239 - 241 -<br />
energy consumption<br />
fuel (all buildings, all use) m 3 EN3 99.8% 17,435 21 3,569 1,138 500 94 28<br />
gas m 3 EN3 98.3% 18,943,619 1,589,453 3,732,271 0 437,831 16,390 0<br />
coal tons EN3 100.0% na na 197 na na na na<br />
electricity GWh EN4 99.8% 2,128 469 624 275 77 98 58<br />
of which green energy GWh EN6 99. 7% 5.40 0.00 0.00 0.00 0.00 0.00 0.00<br />
total energy excluding transport GWh EN3 99.5% 2,534 486 706 289 87 99 58<br />
total emitted CO 2 excluding transport tons EN16 99.5% 175,275 239,713 427,985 99,360 22,208 42,108 1,557<br />
petrol + GPL for company's vehicles liters EN3 99.3% 143,198 580,125 3,486,828 107,557 0 885,460 37,007<br />
diesel gazoline for company's vehicles liters EN3 99.3% 31,403,063 1,012,310 4,968,264 504,741 1,735,929 526,194 155,340<br />
flight distances for business trips km EN29 100.0% 138,731,346 17,641,837 5,329,165 6,884,344 3,138,289 1,650,706 0<br />
train distances for business trips km EN29 100.0% 81,244,317 17,084,442 1,946,788 1,448,864 345,639 7,454 0<br />
total emitted CO 2 due to transport tons EN16 99.7% 112,443 9,048 23,115 2,958 5,355 3,852 515<br />
total emitted CO 2 tons EN16 99.8% 287,718 248,761 451,100 102,317 27,563 45,960 2,072<br />
KPI: lone electricity consumption /<br />
customer<br />
KPI: CO 2 due to electricity consumption /<br />
customer<br />
KPI: total energy consumption /<br />
1,000 customers<br />
KPI: CO 2 emitted (all energies) / customer<br />
toe/1000<br />
customers<br />
Poland Spain Belgium Romania Switzerland<br />
kWh/customer<br />
kg/customer<br />
kg/customer<br />
99.8% 30.25 26.92 25.59 19.99 18.68 8.87 36.71<br />
99.8% 1.30 13.59 16.85 6.99 4.86 3.80 0.94<br />
99.8% 9.63 6.82 7.44 4.56 5.57 2.12 8.29<br />
99.8% 4.09 14.29 18.51 7.43 6.69 4.18 1.32<br />
consumed water m 3 EN8 97.7% 1,904,311 203,521 837,895 22,621 10,172 37,965 -<br />
paper and carboard, internal (offices) and external<br />
(marketing, invoicing, directories, packaging…)<br />
treated internal waste<br />
tons EN1 95.7% 16,822 2,752 1,758 2,219 17 990 -<br />
common industrial waste (general waste) tons EN22 88.6% 6,902 2,547 304 0 - 3,830 0<br />
internal (network & tertiary) WEEE tons EN22 91.4% 1,760 364 371 0 - 60 3<br />
metal poles tons EN22 92.5% 711 na 0 na na 11 na<br />
wooden poles tons EN22 91.7% 9,290 na 70 na na na na<br />
cables tons EN22 93.1% 5,522 na 539 na na 0 na<br />
batteries tons EN22 95.1% 1,198 93 35 8 - 40 20<br />
fluorescent tubes tons EN22 91.2% 5 5 1 1 - 0 0.4<br />
paper – carboard tons EN22 89.6% 2,337 1,014 146 39 - 29 0<br />
printer cardridges tons EN22 92.4% 32 2 1 2 - 2 0.36<br />
other hazardous waste (PCB included) tons EN22 87.4% 494 2 5 0 - 0 -<br />
other non-hazardous waste tons EN22 91.0% 17 3,511 770 0 - 0 40<br />
total internal waste treated tons EN22 91.2% 28,267 7,536 2,241 50 - 3,972 63<br />
KPI: tons of waste treated / M€ of turnover<br />
tons/M€ of<br />
turnover<br />
91.2% 0.997 1.487 0.591 0.013 - 3,896 0.077<br />
WEEE collected from customers tons EN22 91.5% 1,180 19.47 0.32 71.8 - 0.06 15.9<br />
KPI : WEEE collected from customers kg/ 1000<br />
customers<br />
91.5% 16.77 1.12 0.01 5.22 - 0.01 10.13<br />
KPI EMS: ISO 14001 certified scope % 90.0% 0.0% 0.0% 25.0% 92.3% 0.0% 0.0% 0.0%<br />
KPI EMS: non-certified EMS scope % 90.0% 66.0% 77.5% 48.0% 48.0% 75.0% 65.0% 0.0%<br />
(1) The scope for <strong>France</strong> covers OPF (FTSA+<strong>Orange</strong> <strong>France</strong>), Group headquarters, FT Marine, FTR&D, and the <strong>Orange</strong> Business Services entities which operate in <strong>France</strong>.<br />
(2) The scope includes <strong>Orange</strong> Business Services establishments outside of <strong>France</strong>. (3) This scope essentially covers the data from countries not listed in previous columns.<br />
It also covers additional air/train distances travelled for the entire Group, managed by Carlson Wagon Lits in case they were not able to be provided by countries.<br />
110 / <strong>report</strong> appendices
- : not available na : not applicable item reviewed by Deloitte<br />
EME AMEA <strong>Orange</strong><br />
Business<br />
services<br />
International<br />
(2)<br />
Egypt Slovakia Dominican<br />
Republic<br />
Senegal Jordan Republic<br />
of Côte<br />
d’Ivoire<br />
Miscellaneous<br />
(other<br />
countries -<br />
additional<br />
information)<br />
(3)<br />
total<br />
Group<br />
Madagascar 2009 Recall 2008 Recall 2007 Recall 2006<br />
1,200 46 - - 241 0 - 390 117 6,101 6,469 5,625 3,994<br />
17,082 30 6,184 15,122 645 141 1,692 453 16,638 80,771 49,550 44,914 51,155<br />
0 335,985 0 na na na na 394,681 6,388 25,456,618 26,345,131 25,517,211 30,560,242<br />
na na na na na na na na na 197 271 284 213<br />
127 64 21 21 42 53 10 195 124 4,384 4,057 3,465 3,661<br />
0.45 0.00 0.12 1.00 0.00 0.51 0.79 0.00 1.48 9.74 75.72 12.00 392.00<br />
325 67 93 205 50 55 30 204 317 5,603 4,883 4,230 4,515<br />
105,159 14,935 29,650 55,953 27,233 23,266 12,410 99,663 108,006 1,484,481 1,256,055 1,113,874 1,131,815<br />
1,470,000 492,995 823,000 19,566 288,151 463,735 7,830 873,492 419,568 10,098,512 11,005,675 13,787,673 13,629,829<br />
0 214,159 0 560,092 1,084,512 602,006 144,602 1,731,921 727,300 45,370,433 47,798,399 43,259,773 43,376,589<br />
1,239,400 874,585 2,659,300 0 1,888,048 0 1,246,829 51,383,349 588,036 233,255,234 262,437,524 266,516,109 204,842,974<br />
360,000 0 0 0 0 0 0 1,586,861 0 104,024,365 111,419,721 82,306,080 66,402,279<br />
3,758 1,920 2,437 1,587 4,008 2,759 641 16,248 3,104 193,749 210,643 202,385 192,580<br />
108,917 16,854 32,087 57,540 31,241 26,025 13,051 115,911 111,111 1,678,229 1,466,698 1,316,258 1,324,395<br />
7.02 21.71 7.50 4.22 16.46 12.77 4.43 na 10.95 22.75 22.25 20.38 21.97<br />
3.29 4.85 4.65 2.92 9.91 5.52 3.49 na 5.59 6.37 5.88 5.66 5.33<br />
2.54 6.02 4.07 3.99 4.45 3.14 1.77 na 3.94 6.58 6.47 6.36 7.21<br />
6.03 5.75 11.41 11.69 12.13 6.27 5.79 na 9.80 8,71 8.04 7.33 7.69<br />
32,000 20,709 14,179 151,008 46,091 81,009 6,804 69,744 32,842 3,470,871 3,431,222 2,958,358 4,045,056<br />
80 714 12 - 63 - 32 23 886 26,367 36,257 33,859 43,093<br />
0 101 0 0 - 0 - 108 0 13,790 9,985 11,407 6,309<br />
22 29 70 - - 0 2.80 200 0 2,881 2,932 2,885 1,996<br />
na na na 0 - 0 na na na 722 547 1,625 415<br />
na na na 0 - 0 na na na 9,360 11,868 10,861 11,830<br />
na na na 143 - 0 na na na 6,204 5,698 7,106 4,663<br />
120 8 17 25 19.32 0 7.70 48 0 1,639 2,078 2,611 2,188<br />
3 0 1 0 - 0 0.20 2 0 17 7 18 0<br />
0 132 20 0 - 0 288.00 66 0 4,071 3,618 2,993 746<br />
15 1 0 0 - 0 0.12 1 0 57 56 59 262<br />
0 16 76 0 - 0 0 3 0 595 173 235 8<br />
40 35 0 0 - 0 0 2 0 4,414 793 937 2,376<br />
200 321 184 168 19.32 0 298.82 430 0 43,751 37,756 40,736 29,296<br />
0.201 0.402 0.448 0 0.048 0 4.49 0.214 0 0.859 0.706 0.841 0.609<br />
- 0.37 0 28 - 0 0.54 60 0 1,377 1,642 1,961 1,632<br />
- 0.13 0.00 5.70 0 0 0.24 55.63 0 9.20 9.01 14.72 17.88<br />
100.0% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 14.0% 13.9% 12.9% na<br />
100,0% 100.0% 0.0% 60.0% 70.0% 38.0% 30.0% 0.0% 2.3% 58.9% 57.4% 43.4% na<br />
111
an international group<br />
(as of Mai 4, 2010)<br />
Western Europe<br />
Central and Eastern<br />
Europe<br />
Africa, Middle East<br />
Tunisia<br />
Jordan<br />
Egypt<br />
Bahrain<br />
UK<br />
Belgium<br />
Luxembourg<br />
<strong>France</strong><br />
Austria<br />
Switzerland<br />
Poland<br />
Slovakia<br />
Romania<br />
Moldova<br />
Mali Niger<br />
Senegal<br />
Guinea-Bissau<br />
Guinea<br />
Camero0n<br />
Republic of<br />
Côte d’Ivoire Equatorial<br />
Guinea<br />
) Dominican Republic<br />
• ) Vanuatu<br />
) Caribbean<br />
Central African<br />
Republic<br />
Uganda<br />
Kenya<br />
Madagascar<br />
Spain<br />
Armenia<br />
Botswana<br />
• Mauritius<br />
•Reunion<br />
Portugal<br />
fi xed/mobile/internet<br />
mobile<br />
minority interest mobile<br />
minority interest fi xed/mobile<br />
fi xed/internet<br />
<strong>France</strong> (including business services)<br />
100,827 employees* (1)<br />
Turnover: 55.6% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 2,534 GWh<br />
(45.2% of Group total)<br />
United Kingdom<br />
12,375 employees*<br />
Turnover: 9.9% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 486 GWh<br />
(45.2% of Group total)<br />
Poland<br />
27,231 employees*<br />
Turnover: 7.4% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 706 GWh<br />
(12.6% of Group total)<br />
Spain<br />
3,226 employees*<br />
Turnover: 7.5% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 289 GWh<br />
(5.1% of Group total)<br />
Europe and Middle East (EME Region)<br />
(Belgium, Switzerland, Romania, Slovakia,<br />
Moldova, Egypt, Dominican Republic)<br />
12,510 employees*<br />
Turnover: 11.2% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 747 GWh<br />
(13.3% of Group total)<br />
112 / <strong>report</strong> appendices
<strong>Orange</strong> Business Services Customer Support Centres<br />
•<br />
San Francisco<br />
London<br />
•<br />
8 in <strong>France</strong><br />
•<br />
Warsaw<br />
Madrid<br />
•<br />
Barcelona<br />
Amman<br />
• •<br />
Cairo •<br />
New Delhi<br />
Beijing<br />
• Tokyo<br />
Petropolis /<br />
Rio de Janeiro<br />
• • Mauritius<br />
<strong>Orange</strong> Labs<br />
Main business customer support centres<br />
•<br />
Africa, Middle East and Asia<br />
(AMEA Region)<br />
13,059 employees*<br />
Turnover: 4.4% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 615 GWh<br />
(11 % of Group total)<br />
Enterprises (<strong>Orange</strong> Business Services)<br />
Outside of <strong>France</strong><br />
11,922 employees worldwide (in various<br />
countries)<br />
Turnover: 3.9% of Group TO<br />
(including United Kingdom)<br />
Energy consumption**: 204 GWh<br />
(3.6% of Group total)<br />
* Active Employees on 12/31/2009<br />
** Excluding Transportation<br />
(1) Including French employees of <strong>Orange</strong><br />
Business Services (8,699).<br />
113
glossary<br />
AA1000<br />
Accountability 1000:<br />
series of standards introduced in 1999,<br />
designed to improve the <strong>responsibility</strong> and<br />
overall performance of organizations and<br />
to facilitate the identification of<br />
sustainability challenges by furthering<br />
stakeholder involvement<br />
(www.accountability21.net/aa1000series).<br />
ADSL<br />
Assymetric Digital Suscriber Line:<br />
technology for broadband data<br />
transmission over the traditional telephone<br />
network.<br />
Caring for Climate<br />
Initiative launched jointly in July 2007 by<br />
the United Nations Global Compact, the<br />
United Nations Environment Programme,<br />
and the World Business Council for<br />
Sustainable Development (WBCSD). It is a<br />
platform for additional voluntary action by<br />
all Global Compact participants wishing to<br />
achieve their intention to combat climate<br />
change. The initiatives signatories agree to<br />
reduce the carbon footprint of their<br />
products, processes and services.<br />
CDMA<br />
Code Division Multiple Access:<br />
multiple access by code division. CDMA<br />
technology, and more precisely its next<br />
generation, W-CDMA, have served as the<br />
basis for the UMTS standard of third<br />
generation mobile telephony.<br />
DSL<br />
Digital Subscriber Line:<br />
technologies enabling the use of copper<br />
cables connecting subscribers for Public<br />
Switched Telephone Networks up to<br />
<strong>complete</strong> broadband transfers of digital<br />
packets. See ADSL, SDSL.<br />
EMS<br />
Environmental Management System:<br />
systematic and formalized procedure<br />
allowing companies to identify and<br />
minimize the environmental impacts of<br />
their activities, prevent accidents and set<br />
up a plan of action to improve their<br />
environmental performance in a<br />
continuous approach.<br />
ETNO<br />
European Telecommunication Network<br />
Operators:<br />
european association of<br />
telecommunications operators<br />
(www.etno.be).<br />
European reference framework<br />
The European Framework for Safer Mobile<br />
Use by Younger Teenagers and Children<br />
was signed in 2007.<br />
FTTH<br />
Fiber To The Home:<br />
is a telecommunications network where<br />
the terminal part (at the subscriber’s<br />
home) is made up of fibre optics. This<br />
network replaces a network based on the<br />
local loop which relys on ADSL modems,<br />
composed of telephone cables.<br />
GeSI<br />
Global e-Sustainability Initiative:<br />
international organization which brings<br />
together operators and equipment<br />
manufacturors across the globe, with an<br />
aim to promote sustainable development<br />
within the telecommunications sector.<br />
Grenelle de l’Environnement<br />
Environmental forum started in 2007 at<br />
the initiative of the President of <strong>France</strong>,<br />
bringing together the State and<br />
representatives of civil society (local<br />
officials, employee associations,<br />
employers representatives, and<br />
environmental NGOs) to define a roadmap<br />
for environmental protection, development<br />
and sustainability. It resulted in the<br />
definition of formal commitments<br />
endorsed by the President and restated in<br />
the Grenelle 1 and Grenelle 2 laws<br />
(www.legrenelleenvironnement.fr).<br />
ICNIRP<br />
International Commission on Non-Ionizing<br />
Radiation Protection:<br />
international commission associated with<br />
the World Health Organization. It has<br />
defined exposure limits to protect<br />
individuals against the health effects of<br />
radio waves. These threshold values are<br />
included in European recommendation<br />
1999/519/EC of 12 July 1999.<br />
– For relay antennas, the radio waves<br />
exposure thresholds for the public are<br />
41v/m for GSM 900, 58v/m for GSM<br />
1800 and 61v/m for UMTS.<br />
– For mobile phones, the power absorbed<br />
by a user’s head must not exceed<br />
2W/kg. This is the authorized specific<br />
absorption rate (SAR *).<br />
ICPE<br />
Installations classified for the protection<br />
of the environment.<br />
ILO<br />
International Labor Organization<br />
(www.ilo.org):<br />
UN* agency that brings together<br />
governments, employers and workers of<br />
its Member States in a common action to<br />
promote decent employment throughout<br />
the world.<br />
114 / <strong>report</strong> appendices
ISO 14001<br />
International standard setting the<br />
requirements for the implementation and<br />
certification of an environmental<br />
management system (EMS*).<br />
MPPI<br />
Mobile Phone Partnership Initiative:<br />
launched under the aegis of the United<br />
National Environment Programme, the<br />
MPPI brings together the principal<br />
equipment manufacturers and operators<br />
that wish to contribute to the development<br />
of codes of good conduct for the collection,<br />
cross-border movement and refurbishing<br />
of used mobile phones<br />
(www.basel.int/industry/mppi).<br />
M2M<br />
Machine to Machine:<br />
solutions allowing communication<br />
among remote equipment via data<br />
centralization on a platform and via fixed<br />
or mobile networks without human<br />
intervention.<br />
NRA-ZO<br />
White area subscriber access nodes:<br />
repeater that links “white area” or “blind<br />
zone” subscribers to the subscriber<br />
connection node, permitting a better<br />
signal and thus a high-speed connection.<br />
OCDE<br />
Organization for Economic Co-operation<br />
and Development (www.oecd.org):<br />
organization created in 1961, bringing<br />
together governments adhering to the<br />
principles of democracy and the market<br />
economy with a view to:<br />
– supporting sustainable<br />
economic growth;<br />
– job creation;<br />
– standard of living;<br />
– maintaining financial stability;<br />
– helping other countries<br />
to develop their economy;<br />
– contributing to the growth<br />
of world trade.<br />
phishing<br />
Phishing is a technique used by fraudsters<br />
to obtain personal information with an aim<br />
to commit an encroachment of identity.<br />
The technique consists of making the<br />
victim believe that they are dealing with<br />
a trustworthy third-party – bank,<br />
administration etc – in order to get<br />
personal information from them:<br />
passwords, creditcard number, date<br />
of birth, etc.<br />
radio waves<br />
Hertzian propagation of electric and<br />
magnetic energy through the air through<br />
frequencies of between 100 kHz<br />
and 300 gHz.<br />
SA 8000<br />
The SA 8000 standards is the first<br />
standard specifying <strong>corporate</strong> <strong>social</strong><br />
<strong>responsibility</strong> labels on the basis of<br />
conventions signed by the ILO*, the<br />
Universal Declaration of Human Rights,<br />
and the UN* Convention on the Rights<br />
of the Child.<br />
SAR<br />
Specific Absorption Rate:<br />
mobile telephone compliance is<br />
determined by evaluating the specific<br />
absorption rate (SAR), which is the unit<br />
of measurement of the quantity of<br />
radiofrequency energy absorbed by the<br />
human body. The SAR is the maximum<br />
level of radio waves which one can be<br />
exposed to while the mobile phone works<br />
to its maximal power. This SAR must be<br />
inferior to 2 watts per kilogram.<br />
SMS<br />
Short Message Service:<br />
service which allows people to receive<br />
written messages displayed on a mobile<br />
telephone screen.<br />
spam<br />
Spam is unrequested electronic<br />
communication, normally sent via e-mail.<br />
Means of advertizing are generally sent in<br />
large quantities.<br />
UMTS or 3G<br />
Universal Mobile Telecommunications<br />
System:<br />
third generation mobile telecommunication<br />
system capable of providing high-speed<br />
multimedia services.<br />
UN<br />
United Nations (www.un.org):<br />
organization founded on October 24,<br />
1945 by 51 countries determined to<br />
safeguard peace thanks to international<br />
cooperation and collective safety. Today,<br />
it includes 192 members, or almost all of<br />
the nations of the world.<br />
UNI<br />
Union Network International:<br />
worldwide union alliance comprizing the<br />
largest grouping of individual unions in the<br />
world (www.uniglobalunion.org).<br />
WEEE<br />
European directive 2002/96/EC of<br />
January 27, 2003 regarding Waste:<br />
Electrical and Electronic Equipment –<br />
WEEE.<br />
Words in this glossary are printed in orange the first<br />
time they are used in the <strong>report</strong>.<br />
115
to learn more<br />
Group websites<br />
<strong>France</strong> Telecom Group<br />
www.orange.com<br />
main entities<br />
<strong>Orange</strong> Business Services<br />
www.<strong>Orange</strong>-business.com<br />
<strong>Orange</strong> <strong>France</strong><br />
www.orange.fr<br />
<strong>Orange</strong> United Kingdom<br />
www.orange.co.uk<br />
<strong>Orange</strong> Spain<br />
www.orange.es<br />
tp (Poland)<br />
www.tp.pl<br />
Europe<br />
<strong>Orange</strong> Austria<br />
www.orange.at<br />
Mobistar (Belgium)<br />
http://<strong>corporate</strong>.mobistar.be/fr/<br />
<strong>Orange</strong> Moldova<br />
www.orange.md<br />
<strong>Orange</strong> Romania<br />
www.orange.ro<br />
<strong>Orange</strong> Slovakia<br />
www.orange.sk<br />
<strong>Orange</strong> Switzerland<br />
www.orange.ch<br />
Africa, Middle East<br />
<strong>Orange</strong> Armenia<br />
www.orangearmenia.am<br />
<strong>Orange</strong> Botswana<br />
www.orange.co.bw<br />
<strong>Orange</strong> Republic of Côte d’Ivoire<br />
www.orange.ci<br />
<strong>Orange</strong> Cameroon<br />
www.orange.cm<br />
Mobinil (Egypt)<br />
www.mobinil.com<br />
<strong>Orange</strong> Guinea<br />
www.orange-guinee.com<br />
<strong>Orange</strong> Equatorial Guinea<br />
www.orange.gq<br />
<strong>Orange</strong> Jordan<br />
www.orange.jo<br />
<strong>Orange</strong> Kenya<br />
www.orange.co.ke<br />
<strong>Orange</strong> Mali<br />
www.orangemali.com<br />
116 / <strong>report</strong> appendices
<strong>Orange</strong> Madagascar<br />
www.orange.mg<br />
Mauritius<br />
www.mauritiustelecom.com<br />
www.orange.mu<br />
<strong>Orange</strong> Niger<br />
www.orange.ne<br />
<strong>Orange</strong> Reunion<br />
www.orange.re<br />
<strong>Orange</strong> Central African Republic<br />
www.orange.cf<br />
Sonatel (Senegal)<br />
www.sonatel.sn<br />
<strong>Orange</strong> Uganda<br />
www.orange.ug<br />
Caribbean<br />
<strong>Orange</strong> Caribbean<br />
www.orangecaraibe.com<br />
<strong>Orange</strong> Dominican Republic<br />
www.orange.com.do<br />
others websites<br />
AA1000<br />
www.accountability21.net<br />
AFOM<br />
www.afom.fr<br />
ANFR<br />
www.anfr.fr<br />
Business for Social Responsibility<br />
www.bsr.org<br />
Caring for Climate<br />
www.unglobalcompact.org/Issues/<br />
Environment/Climate_Change<br />
CSR Europe<br />
www.csreurope.org<br />
ETNO<br />
www.etno.be<br />
European Commission<br />
www.europa.eu.int<br />
GeSI<br />
www.gesi.org<br />
Global Compact<br />
www.unglobalcompact.org<br />
GRI (Global Reporting Initiative)<br />
www.global<strong>report</strong>ing.org<br />
GSM Association<br />
www.gsmworld.com<br />
GSM Europe<br />
www.gsmworld.com/gsmeurope<br />
Mobile Phone Partnership Initiative (MPPI)<br />
www.basel.int/industry/mppi<br />
OCDE<br />
www.oecd.org<br />
OMS<br />
www.who.int/fr<br />
PNUE<br />
www.unep.ch<br />
contacts<br />
For questions or comments on this <strong>report</strong>, please contact:<br />
<strong>France</strong> Telecom<br />
Corporate Social Responsibility Management<br />
6, place d’Alleray 75505 Paris Cedex 15<br />
117
<strong>France</strong> Telecom – Corporate Social Responsibility Division – SA<br />
with a capital of 10,594,839,096 euros – RCS Paris 380 129 866<br />
– Design and creation: – Compilation: Moringa<br />
– La Machine à Écrire – Photo credits: Franck Fife (AFP) –<br />
Stéphane Foulon – Corbis – Picture Library <strong>France</strong> Telecom Group<br />
(Médiathèque – <strong>Orange</strong> Brand Site – <strong>Orange</strong> Librairie) – All rights<br />
reserved.<br />
Printed on<br />
Satimat Green<br />
- mixed sources<br />
60% recycled<br />
fibers and<br />
40% virgin<br />
fibers.
<strong>France</strong> Telecom Group<br />
6, place d’Alleray – 75505 Paris Cedex 15 – <strong>France</strong><br />
Tel.: 33 (0)1 44 44 22 22<br />
www.orange.com<br />
www.francetelecom.com