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<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong><br />

<strong>complete</strong> <strong>report</strong><br />

<strong>France</strong> Telecom 2009


3 Chairman’s message<br />

4 interview with the Chief Executive Offi cer<br />

6 creating <strong>social</strong> links for everyone’s benefi t<br />

20 looking out for all our employees around the world<br />

34 experiencing the world with confi dence<br />

54 a world accessible to all<br />

72 towards a greener world<br />

94 <strong>Orange</strong> Foundation<br />

98 <strong>report</strong> appendices<br />

table of<br />

contents


Chairman’s<br />

message<br />

Didier Lombard, Chairman<br />

Over the last five years, our Group has profoundly transformed.<br />

Thanks to its integrated operator model, the early<br />

shift towards IP technologies, and its presence in new areas<br />

of growth, it has solid foundations for the future.<br />

In particular, our innovations have aided the emergence of a<br />

new generation of services. In offering everyone possibilities<br />

for action and interaction on a daily basis, these represent<br />

an advance for both our customers and society.<br />

At the same time, we are aware that new uses of our technologies<br />

spread more rapidly than their control; and that<br />

economic, <strong>social</strong> and geographic disparities engender unequal<br />

access to their benefits.<br />

Now, progress is meaningless unless shared by all in a safe,<br />

serene and transparent manner.<br />

For this reason, in 2009, we reinforced the position of <strong>corporate</strong><br />

<strong>social</strong> <strong>responsibility</strong>, which was already at the heart<br />

of our strategy. The goal set to become the benchmark<br />

CSR leader in our industry by 2012 was in response to this<br />

challenge. No company can develop sustainably without<br />

listening to and taking into account all of its stakeholders:<br />

customers, employees, shareholders and civil society.<br />

Events occurring since then have confirmed, if it were necessary,<br />

not only the validity, but also the need for this<br />

approach.<br />

I was deeply and sincerely touched by the tragedies that<br />

affected the company in <strong>France</strong> in 2009. We took immediate<br />

action at all levels to seek out the causes of the malaise<br />

by listening to the men and women of the Group and offering<br />

specific responses.<br />

Added to this <strong>social</strong> relations crisis was an unprecedented<br />

economic crisis, which reminded us that conducting a business<br />

responsibly and ethically is indispensable to the durability<br />

of companies and their jobs.<br />

On the strength of what we have already accomplished and<br />

demonstrated, we are preserving this goal and are including<br />

this need for <strong>responsibility</strong> at the very heart of our governance.<br />

Mindful of the deployment of our CSR strategy, the<br />

Board of Directors which I preside over has thus decided to<br />

adapt its organization and transform the Compensation,<br />

Nominating and Governance Committee into a Governance<br />

and Corporate Social Responsibility Committee as a result.<br />

I will continue to be personally involved in following these<br />

subjects that are essential to our future, relying especially on<br />

the International Advisory Board, whose creation I instigated.<br />

This “council of wisdom”, made up of figures with an international<br />

reputation, will aid us in tackling major environmental,<br />

<strong>social</strong> and societal issues to enable our Group to help<br />

build a better world.<br />

This is the start of a new chapter in our history, full of challenges<br />

and opportunities. I am convinced that we will be<br />

equal to the former and seize the latter, breathing life into<br />

our values and building a responsible and exemplary Group<br />

under the operational guidance of Stéphane Richard.<br />

3


interview with<br />

the Chief Executive Officer<br />

Stéphane Richard, Chief Executive Officer<br />

“restoring<br />

confidence<br />

by keeping our<br />

commitments”<br />

what is your view of the Group’s situation?<br />

These first months in office have led me to two<br />

diagnoses. The first is one of a company endowed<br />

with solid assets that went from a very difficult financial<br />

situation in 2002 to a position as a high-performance<br />

leader, playing a driving role in a highly competitive<br />

industry.<br />

However, my second diagnosis is one of a Group in<br />

the midst of a crisis of confidence, due to the extent<br />

of the transformation that it has undergone. The<br />

dramatic events of 2009 revealed a deep-seated<br />

malaise amongst our employees in <strong>France</strong>. We have<br />

sought to understand its origins, in order to undertake<br />

the necessary changes.<br />

In parallel, our customers have expressed an<br />

increased demand for quality of service. This is why<br />

my priority is to restore lost confidence, by defining a<br />

new <strong>social</strong> contract between the company and its<br />

employees, and meeting the new expectations of our<br />

customers.<br />

how to respond to this crisis?<br />

Confidence is not decreed; it is built over time by<br />

keeping commitments. This presupposes changing<br />

our vision over the long term – at least until 2015 – and<br />

asking ourselves what we can do specifically<br />

to become our different stakeholders’ preferred<br />

company.<br />

That is precisely the approach of the <strong>corporate</strong> project<br />

that will be implemented starting from the summer of<br />

2010. We are taking time to reflect, and are involving all<br />

Group employees in preparing their futures. This is<br />

what I call the “co-construction” of our project: in all<br />

countries, in all our departments, with each one identifying<br />

the commitments that best serve our goal<br />

according to its economic, <strong>social</strong> and regulatory<br />

situation. Then each will decide which specific actions<br />

must be carried out to meet these commitments to our<br />

customers, employees, shareholders and civil society.<br />

4


what are the challenges?<br />

Four major challenges stand before us. The first is<br />

placing people at the heart of our activities. In<br />

<strong>France</strong>, we still have a way to go before we can<br />

close the chapter on the 2009 crisis and breathe life<br />

into our new <strong>social</strong> contract. This applies elsewhere<br />

as well: what care do we provide to our customers,<br />

to the men and women who are the essence of<br />

our Group, and to the populations of the countries<br />

where we are present?<br />

The second challenge is meaning. Economic<br />

performance alone does not suffice, and innovation<br />

for the sake of innovation is useless. We need to<br />

think about what we wish to be, and decide together<br />

how to use our know-how.<br />

The third challenge is to restore our image, by<br />

reminding our stakeholders of our staff’s immense<br />

work, and of the extent to which our services<br />

contribute to society.<br />

Lastly, we have to deal with a challenge of consistency,<br />

because development is not possible if it<br />

neglects any of our stakeholders: customers,<br />

employees, shareholders or civil society. We must<br />

take on our role in all the debates affecting us, such<br />

as radio waves or “Net Neutrality” with realism and<br />

transparency.<br />

is there a place for CSR in this project?<br />

Confidence, meaning, keeping our commitments – all<br />

this implies responsible and exemplary conduct. In<br />

building the networks of the future, we are creating a<br />

<strong>social</strong> link between people. We are giving them a<br />

means for development and mutual enrichment. Our<br />

<strong>responsibility</strong>, in this regard, is to share the benefits of<br />

our technologies – making them accessible, transparent<br />

and safe for all.<br />

what does that mean specifically?<br />

We wish to strengthen the approach begun in 2009,<br />

which aims to make the Group the sector’s<br />

benchmark leader by 2012 in terms of CSR. This<br />

involves better support for staff (working conditions,<br />

skills development, work-life balance, etc), and<br />

developing accessibility to our services with new<br />

infrastructures and offers suited to all users – regardless<br />

of their economic profile, their geographic<br />

location, their age or disability.<br />

Furthermore, we are very mindful of the use that is<br />

made of our services, and we are redoubling our<br />

efforts to spread good practices, protect customer<br />

information and offer irreproachable quality. Finally,<br />

there are all our innovations towards a new ecocitizenship,<br />

to limit our own and our customers’<br />

environmental impact.<br />

how does CSR support the Group’s growth?<br />

It is a condition that is indispensable to its profitability<br />

and continuation. In a context of increased competition<br />

when a growing number of markets are reaching<br />

maturity, this requirement will stimulate our innovation<br />

and our capacity to differentiate ourselves. At the<br />

same time, contributing to the development of the<br />

countries where we are present or enabling our<br />

customers to decrease their environmental impact<br />

opens up new avenues of growth for us. Everything is<br />

linked. The challenge is to achieve more balanced<br />

growth, creating simultaneous value for all our<br />

stakeholders: rewarded shareholders, satisfied<br />

customers, self-fulfilled and motivated employees, and<br />

a trusting and civil society that looks favourably on our<br />

activities.<br />

5


creating <strong>social</strong> links<br />

for everyone’s benefit<br />

“At <strong>France</strong> Telecom <strong>Orange</strong>, we know that new information and communication<br />

technologies develop faster than their applications can be mastered.<br />

This means that enabling everyone to benefit from technological progress,<br />

by developing their means of access to other people and services that are<br />

useful in everyday life is a real challenge. In turn, the growth of communities<br />

means that people can connect with each other in a life-enhancing way.<br />

These services and their applications are defining a world in which connections,<br />

exchanges and networks are multiplying. This world is built by our<br />

teams. A world in which together we can do more.”<br />

6 / à l’écoute de nos collaborateurs dans le monde


our core mission<br />

In this digital society, relationships are synonymous with accessibility and interaction. The Group’s core mission,<br />

along with its networks, services and content, is to create these new links on a day-to-day basis. Our <strong>responsibility</strong><br />

is to create, maintain, guarantee and renew <strong>social</strong> ties between people. Offering mutual enrichment and development,<br />

this <strong>responsibility</strong> takes the form of our offers, innovations: exchange, education, economic development and<br />

contribution to the environment...<br />

resolving complexity<br />

The new interaction made possible by the digital world also brings with it complications: with these new tools, new<br />

risks can emerge. It is our role to help customers address these complex issues by protecting them while they use<br />

our services, and facilitating their relationship with our company.<br />

sharing the wealth of communication<br />

Our role is also to cultivate the wealth that comes from differences, be they geographical or cultural. We are intent<br />

not only on giving everyone access to the benefits of new means of communication and information, but also on<br />

enabling people to design freely their own way of relating to the world.<br />

our biggest asset: our employees<br />

The skills and involvement of our 181,000 employees worldwide give the Group core strengths to fulfil its service<br />

mission towards the greatest possible number of people. Faced with a major <strong>social</strong> crisis in <strong>France</strong> in 2009, we<br />

have reaffirmed our commitment as a responsible employer by paying renewed attention to putting people at the<br />

heart of the company.<br />

upholding our commitments<br />

This multi-faceted search for meaning is now taking shape in an ambitious <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> strategy<br />

– for the digital world only makes sense if it benefits everyone. We want to:<br />

• recognize and support our employees and their accomplishments on a daily basis: they are the first to build on<br />

the <strong>social</strong> ties created by the Group’s products and services;<br />

• ensure transparency, quality and security for our customers in their everyday use of our services so that everyone<br />

can interact with peace of mind in a simpler and safer digital world;<br />

• bring people closer together and make the benefits of the digital world accessible to the greatest possible number<br />

of people;<br />

• do more for the planet and find innovative solutions for a greener world.<br />

Finally, we want to listen to all our stakeholders and be accountable to them, so that we can gauge their expectations<br />

and show them that we keep our promises.


10 an ambitious long-term strategy<br />

13 clear priorities<br />

15 a rigorous governance<br />

18 a stronger dialogue


an ambitious<br />

long-term strategy<br />

We are convinced that <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> is a key factor in the Group’s future success. On the<br />

strength of this conviction, we have drawn up an ambitious strategy aimed at making <strong>Orange</strong> the industry<br />

leader for <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> in the telecommunications sector by 2012.<br />

fifteen years of commitment<br />

to sustainability<br />

For some fifteen years, the Group’s strategy<br />

has included issues related to <strong>corporate</strong><br />

<strong>responsibility</strong>, and our public commitments<br />

to sustainability bear witness to this. We<br />

have been a signatory of the ETNO<br />

(European Telecommunication Network<br />

Operators) environmental charter since 1996<br />

and members of the UN Global Compact<br />

since 2000. We also take part in numerous<br />

initiatives aimed at promoting the principles<br />

of sustainability in the telecoms sector, such<br />

as the GeSI (Global e-Sustainability Initiative),<br />

or MPPI (Mobile Phone Partnership Initiative).<br />

In 2006, we signed an agreement with the<br />

Union Network International (UNI), thus committing<br />

ourselves to conducting a <strong>social</strong> policy<br />

that respects fundamental <strong>social</strong> rights<br />

and individual freedoms.<br />

a solid foundation: the<br />

Group’s Code of Ethics<br />

Our actions, behaviour and decisions are<br />

guided by a set of shared values that show<br />

what we are made of. Formalized since<br />

2003 in the Group’s Code of Ethics, these<br />

values guide our individual behaviour and<br />

our behavioural principles with respect to<br />

our customers, shareholders, employees,<br />

suppliers, competitors and the environment<br />

in all the countries where we are present.<br />

The cornerstone of our approach to ethics,<br />

the Code of Ethics is based on fundamental<br />

principles, such as those of the Universal<br />

Declaration of Human Rights, the<br />

International Labour Organization (ILO), the<br />

United Nations Global Compact and the<br />

guiding principles of the OECD* for multinational<br />

companies. It sets forth principles of<br />

action and individual behaviour that each of<br />

our employees is required to observe.<br />

key dates for our commitments in favour of sustainable development<br />

1996 signing of the ETNO<br />

Environmental Charter<br />

2003 publication of the Group’s<br />

Code of Ethics<br />

2000 joining of the UN<br />

Global Compact<br />

2004 signing of the ETNO<br />

Sustainability Charter<br />

10 / creating <strong>social</strong> links for everyone’s benefit


focus<br />

ethics officers: advice on applying<br />

the code<br />

A network of ethical advisors set up in each<br />

country or entity helps supervize the mechanism<br />

and see to it that specific practices<br />

appropriate to the local contexts and business<br />

lines are put in place.<br />

The Group Ethics Committee, made up of<br />

four members appointed by the Chairman,<br />

oversees the uniform application of the principles<br />

of the Code of Ethics and advises the<br />

entities on their implementation.<br />

awareness for all<br />

Over 90% of our employees worldwide<br />

have been made aware of our Code of<br />

Ethics, and it is available to everyone on our<br />

website www.orange.com.<br />

An e-learning module, available in eight languages,<br />

allows each employee to learn the<br />

principles of the Code through the application<br />

of practical situations inspired by actual<br />

cases. The cases are regularly updated and<br />

tailored by country and business line to<br />

reflect employees’ day-to-day concerns.<br />

In all countries, internal communication<br />

actions are carried out each year to bring<br />

the Code “to life” amongst employees by<br />

adapting it to the local context.<br />

<strong>France</strong>: a specific expression<br />

of ethical principles<br />

In 2009, <strong>France</strong> Telecom <strong>Orange</strong><br />

applied the Declaration of<br />

customer and company rights<br />

(code of ethics issued in 2008<br />

for all customer relations job<br />

lines) to the Business market.<br />

In addition, questionnaires have<br />

been circulated to improve<br />

employee awareness and<br />

assess knowledge of business<br />

rules of conduct (customer<br />

service, business market,<br />

networks and Information<br />

Systems, transverse functions,<br />

finance and control).<br />

Spain: aiding assimilation<br />

of the Code of Ethics<br />

In 2009, <strong>Orange</strong> Spain organized<br />

a huge internal communication<br />

campaign to ensure proper<br />

understanding of the Code<br />

of Ethics and behavioural<br />

guidelines, and specify which<br />

rules should be adopted in<br />

sensitive situations. A new<br />

ethics site was launched on the<br />

intranet where employees can<br />

find practical advice, an ethics<br />

e-learning module and a fraud<br />

prevention video.<br />

2006 signing of the Group<br />

agreement with Union Network<br />

International (UNI*)<br />

2008 – launch of the Mobile Alliance Against<br />

Child Sexual Abuse<br />

– signing of<br />

2007 signing of the European Reference<br />

Framework for Safer Mobile Use by Young<br />

Adolescents and Children<br />

2009 signing of the Code for Good Practices<br />

for Women in ICT formed under the guidelines<br />

of the European Commission<br />

11


creating value<br />

Beyond the ethical dimension, the challenge<br />

of our <strong>responsibility</strong> approach is to<br />

achieve balanced value-creating growth<br />

simultaneously for all our stakeholders:<br />

compensated shareholders, satisfied customers,<br />

self-fulfilled and motivated employees,<br />

and a civil society that is confident in<br />

us and better off as a result of our activities.<br />

This approach helps to better control the<br />

risks inherent to our business and to stimulate<br />

our ability to seize opportunities for<br />

growth and differentiation linked to new<br />

expectations from society.<br />

It helps us to optimize our procedures<br />

and methods of internal organization to limit<br />

our environmental footprint, reduce costs<br />

through more efficient and productive<br />

structures, and thus improve our overall<br />

performance.<br />

It also nurtures our values, strengthens our<br />

employees’ sense of ownership and commitment,<br />

and helps attract and build loyalty<br />

among the talent of today and tomorrow.<br />

four major commitments<br />

Our <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> approach<br />

is built on four basic commitments:<br />

– recognizing and supporting our employees,<br />

the primary builders of <strong>social</strong> ties;<br />

– ensuring transparency, quality and security<br />

for our customers;<br />

– sharing the benefits of the digital world<br />

with the greatest possible number of<br />

people;<br />

– finding innovative solutions for a greener<br />

world.<br />

As a seamless extension of the three key<br />

priorities defined in 2008, “care,” “include”<br />

and “preserve”, these four commitments<br />

demonstrate our intention to strengthen the<br />

<strong>social</strong> aspect of our CSR approach.<br />

clear strategic priorities<br />

We have defined our strategic priorities in<br />

terms of <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong><br />

based on two complementary elements:<br />

– analyzing our stakeholders’ expectations,<br />

identified through regular exchanges and<br />

studies conducted at Group level and in<br />

the main countries;<br />

– identifying risks and opportunities in terms<br />

of sustainable development and assessing<br />

their impact on the company’s growth.<br />

These priorities are updated at least once<br />

a year to take into account the changing<br />

context.<br />

For the 2010-2012 period, the analysis of<br />

our sustainability issues led us to define<br />

eight strategic priorities (see opposite). For<br />

each of these priorities, specific objectives<br />

<strong>complete</strong> with key performance indicators<br />

were defined.<br />

a strategy available in all entities<br />

Validated by the Executive Committee, our<br />

<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> strategy is<br />

replicated in all of our business lines, operating<br />

divisions and subsidiaries. The<br />

involvement of the company’s senior management<br />

ensures that <strong>corporate</strong> <strong>social</strong><br />

<strong>responsibility</strong> objectives are taken into consideration<br />

in all aspects of our business.<br />

The entire company is thus committed to<br />

achieving the ambitious objectives that we<br />

have set ourselves.<br />

application of the AA1000 principles<br />

The procedure for preparation of our 2008<br />

<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> <strong>report</strong><br />

adheres to the significant aspects of<br />

the three principles (inclusivity, materiality,<br />

and responsiveness) of the AA1000 APS<br />

(2008) standard, the reference for <strong>corporate</strong><br />

<strong>social</strong> <strong>responsibility</strong> in terms of taking<br />

stakeholder expectations into account<br />

(www.accountability21.net).<br />

inclusivity<br />

Identifying our stakeholders’ expectations is<br />

a decisive element in our process of identifying<br />

the challenges of sustainability.<br />

materiality<br />

In selecting sustainability challenges that we<br />

consider to be the most significant for our<br />

activities, we have taken account of our<br />

stakeholders’ stated expectations as well as<br />

our internal prioritization of risks which we<br />

review regularly.<br />

responsiveness<br />

Identifying the sustainability challenges<br />

that are significant for our activities helps us<br />

prepare action plans, which are reviewed<br />

annually. Our <strong>report</strong> is an essential response<br />

to our stakeholders’ stated expectations.<br />

Published annually, it explains our impacts<br />

and the progress we have achieved in<br />

meeting the commitments made to these<br />

stakeholders.<br />

external evaluations of our approach<br />

Our approach is regularly analyzed by ethical<br />

rating agencies, and we maintain a regular<br />

dialogue with <strong>social</strong>ly responsible financial<br />

analysts and investors.<br />

<strong>France</strong> Telecom has appeared in the<br />

FTSE4Good index since 2002, as well as in<br />

the Aspi Eurozone and Ethibel Sustainability<br />

Excellence Indices, indices managed by the<br />

VIGEO rating agency.<br />

SAM (the rating agency for the Dow Jones<br />

Sustainability Index) has included the Group<br />

in the “SAM Silver Class” in its “Sustainability<br />

Yearbook” since 2008.<br />

The Group also appears in fourth place<br />

in the world classification “Tomorrow’s<br />

value rating” for the Information and<br />

Communication Technologies sector and in<br />

second place amongst telecommunications<br />

operators. This classification, the successor<br />

to the Accountability Rating, compares the<br />

environmental, <strong>social</strong> and societal performance<br />

of the largest international groups.<br />

12 / creating <strong>social</strong> links for everyone’s benefit


clear priorities<br />

4 commitments 8 priorities objectives<br />

care<br />

recognize and<br />

support our<br />

employees<br />

ensure<br />

transparency,<br />

quality and security<br />

for our customers<br />

• Placing people at the heart of the<br />

company by offering a new <strong>social</strong><br />

contract, supporting employees in their<br />

development and responding to societal<br />

issues, especially in terms of equal<br />

opportunities<br />

• Be a leader in quality of service for our<br />

activities in Europe<br />

• Foster and oversee safe and<br />

responsible usage of our products and<br />

services, especially in terms of child<br />

protection, respect for privacy and data<br />

security<br />

roadmap p.33<br />

roadmap p.52<br />

include<br />

share the benefi ts of<br />

the digital world with<br />

the greatest possible<br />

number of people<br />

• Foster the economic and <strong>social</strong><br />

development of countries where we are<br />

established, using our services as a basis<br />

• Strengthen and extend the Group’s<br />

leadership in accessibility offerings and<br />

their specialized distribution<br />

roadmap p.71<br />

preserve<br />

fi nding innovative<br />

solutions for a<br />

greener world<br />

• Launch eco-designed products and<br />

services and use them to help reduce our<br />

customers’ environmental footprint<br />

• Adopt a meaningful position on the<br />

collection and recycling of mobile<br />

handsets<br />

• Control our energy consumption,<br />

targeting a 20% reduction in CO 2<br />

emissions by 2020<br />

roadmap p.92<br />

13


CSR organization within <strong>France</strong> Telecom <strong>Orange</strong><br />

Executive Committee<br />

CSR Group Division<br />

Entities<br />

Group Functions<br />

CSR Sponsor Committee<br />

(4/yr)<br />

CSR Sponsor<br />

CEO or direct <strong>report</strong><br />

CSR Sponsor<br />

Executive director or direct <strong>report</strong><br />

Operational CSR Committee<br />

(6/yr)<br />

CSR Manager<br />

CSR Manager<br />

Project managers<br />

for each area<br />

work<br />

as a network<br />

Project managers<br />

for each area<br />

the means to accomplish<br />

our ambitions<br />

To implement its <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong><br />

strategy, the Group acts in line with<br />

its ambitions, helping to make the CSR<br />

approach a true reflection of the Group’s<br />

new identity.<br />

a stronger organization<br />

Our Corporate Social Responsibility (CSR)<br />

approach is guided by a dedicated team<br />

within the CSR Department. Attached to the<br />

Quality and Corporate Social Responsibility<br />

Division, it <strong>report</strong>s to the Group Management<br />

Committee and is managed by a member<br />

of the Group management team.<br />

In order to better guide the actions conducted<br />

at each entity, the Group CSR<br />

organization was bolstered in 2009 by the<br />

appointment of CSR sponsors attached to<br />

senior management in each Group division<br />

and entity operating in all 32 areas covered<br />

by the Group. Meeting four times a year<br />

within the CSR Sponsor Committee, they<br />

oversee the implementation of the strategic<br />

guidelines decided by the Executive<br />

Committee. A network of CSR managers<br />

aids the operational implementation of the<br />

approach.<br />

a strict and audited approach<br />

The implementation of our CSR approach is<br />

backed by high-performance tools, such as<br />

our Indicia <strong>report</strong>ing tool which monitors our<br />

entities’ performances using qualitative and<br />

quantitative questionnaires.<br />

To ensure the reliability of our indicators and<br />

to make certain that our commitments are<br />

properly applied within each entity, for several<br />

years we have had one of our auditors<br />

carry out an external audit.<br />

At the end of 2009, in order to assist the<br />

audited entities in preparing for the audit<br />

work planned for 2010 and to improve the<br />

reliability of the <strong>report</strong>ing, a self-assessment<br />

questionnaire was prepared and deployed<br />

by Internal Control. Auditors from the<br />

Group’s Audit and Risk Control Department<br />

visited the countries concerned to assess to<br />

what extent the CSR <strong>report</strong>ing guide had<br />

been implemented and to audit the data for<br />

the first half of 2009 based on a sample of<br />

15 environmental indicators.<br />

14 / creating <strong>social</strong> links for everyone’s benefit


a rigorous governance<br />

We adhere to the principles of <strong>corporate</strong> governance defined in particular by the Financial Security Law in<br />

<strong>France</strong> and by the Sarbanes-Oxley Act in the United States. We are particularly vigilant over the <strong>responsibility</strong><br />

and integrity of the Group’s officers and directors, the independence of the members of the Board of<br />

Directors, transparency and information disclosure, and respect for shareholder rights and the Group’s<br />

Code of Ethics.<br />

the Group’s governance<br />

structure<br />

<strong>France</strong> Telecom’s governance structure is<br />

based on a Board of Directors composed of<br />

15 members.<br />

Seven of the eight members elected by the<br />

Annual Shareholders’ Meeting Board are<br />

independent according to the criteria of the<br />

AFEP-MEDEF code of governance.<br />

The composition of the Board of Directors<br />

and its committees also reflects compliance<br />

with specific legal provisions, particularly<br />

those relating to the stake held by the<br />

French State in <strong>France</strong> Telecom. Thus, three<br />

Board members representing the State and<br />

four representing the employees cannot, by<br />

definition, meet the independence criteria<br />

found in the AFEP-MEDEF code.<br />

At its meeting on February 24, 2010 and following<br />

a motion tabled by the Chief Executive<br />

Officer, the Board of Directors decided<br />

to separate the functions of Chairman of<br />

the Board of Directors and Chief Executive<br />

Officer as of March 1, 2010. Stéphane<br />

Richard was appointed as CEO by the<br />

Board of Directors and Didier Lombard was<br />

confirmed as Board Chairman.<br />

In addition to the laws, regulations and<br />

<strong>corporate</strong> by-laws that the Board is<br />

naturally required to observe, the Board<br />

adopted, starting in 2003, Internal<br />

Guidelines that lay down the guiding principles<br />

for the work of the Board, its committees<br />

and the way in which they perform<br />

their duties on behalf of the company, its<br />

shareholders and all its stakeholders.<br />

The Internal Guidelines may be viewed on<br />

the Group website at the following address:<br />

http://www.orange.com/en, under group/<br />

governance.<br />

continuously improving risk<br />

management<br />

<strong>France</strong> Telecom has introduced a continuous<br />

dynamic for improving internal control.<br />

The internal control system is made up of<br />

an organization, procedures and controls<br />

implemented by the General Management<br />

and all staff under the Board of Directors’<br />

<strong>responsibility</strong>, and it was designed to give<br />

reasonable assurance that the operational<br />

objectives would be met in accordance with<br />

current laws and regulations, and that the<br />

financial information is reliable.<br />

The Group’s internal control system is managed<br />

by its Internal Control Department, the<br />

Audit and Risk Management Department<br />

and the Group Fraud Prevention and<br />

Revenue Assurance Department contribute<br />

to evaluating this system.<br />

Salim El Chaoui, Project Manager<br />

Audit and Internal Risk Control Division<br />

“<strong>France</strong> Telecom was one of the first groups in <strong>France</strong> to set up an internal audit team dedicated to security and environmental<br />

issues. Our team of five people conducts projects each year aimed at evaluating whether key risks in these areas are<br />

under control. In 2009, we audited compliance with the European Directive on Waste Electrical and Electronic Equipment<br />

(WEEE) in our four main countries and verified the compliance of establishments classified as ICPE in <strong>France</strong>. Furthermore,<br />

we support the Group CSR Department in making CSR <strong>report</strong>ing more reliable. In 2009, we went to six countries (<strong>France</strong>,<br />

Spain, the UK, Poland, Slovakia and Jordan) to evaluate the structure and processes of the <strong>report</strong>ing procedures, check on<br />

the proper application of the Group’s CSR <strong>report</strong>ing guide, and audit the data relative to the 15 environmental indicators.<br />

Overall, we ascertained a good degree of maturity with CSR <strong>report</strong>ing. We have requested the clarification of the definition<br />

of some indicators, which has been done.”


identifying major risks<br />

Each Group operations Division identifies<br />

the major risks for its scope, at least once a<br />

year. The identification of the risks, <strong>complete</strong>d<br />

by a description of action plans<br />

designed to hedge these risks, makes up<br />

the risk map of each Division.<br />

Changes in the list of these risks and monitoring<br />

of the implementation of the action<br />

plans are examined in internal control<br />

reviews and in an annual examination by the<br />

Risk Committee.<br />

a comprehensive security policy<br />

The purpose of the Group’s Comprehensive<br />

Security Policy is to improve security across<br />

the company in order to reduce risks and<br />

limit the impacts of incidents and crises. It<br />

also helps fight against fraud and, in general,<br />

it aids compliance with the applicable<br />

laws and regulations, including the<br />

Sarbanes-Oxley Act in the US and the<br />

Financial Security Law in <strong>France</strong>.<br />

It includes three interrelated areas:<br />

– information security;<br />

– personal health and safety;<br />

– environmental safety.<br />

It applies to the whole Group, i.e. the parent<br />

company and consolidated subsidiaries.<br />

A Security Management System (SMS),<br />

based on ISO 27001, enables the security<br />

policy to be implemented at all our entities.<br />

Its objectives include risk assessment,<br />

assisting managers in determining priority<br />

measures for detected risks, training and<br />

raising employee awareness so they can<br />

change their behaviour, and offer products<br />

that meet our security requirements.<br />

pro-active management of fraud<br />

and corruption risks<br />

Our Group has defined a proactive policy<br />

for preventing risks of fraud and reducing<br />

possible consequences.<br />

Detecting cases of fraud, including risks of<br />

corruption, is the management’s <strong>responsibility</strong>,<br />

assisted by tools that detect anomalies<br />

for the highest risks.<br />

A whistle-blowing policy, pursuant to the<br />

Sarbanes-Oxley law, is in place and includes<br />

the recommendations published by the<br />

CNIL. This mechanism allows any employee<br />

to <strong>report</strong>, via a dedicated email address,<br />

any actions that may constitute infractions<br />

or fraud, especially in the areas of accounting,<br />

internal control and audit. The procedure<br />

defined ensures confidential and<br />

independent treatment of the alerts, guaranteeing<br />

protection for the employees.<br />

When fraud is strongly suspected, an internal<br />

investigation is carried out. For all<br />

detected cases, civil or criminal, judicial proceedings<br />

are taken into consideration after<br />

consulting the legal department.<br />

Results from investigations have indicated<br />

three priority areas for implementing actions<br />

to prevent fraud: contracts, financial flows<br />

and possible management failures.<br />

Several anti-fraud awareness modules have<br />

been prepared, including one specifically for<br />

the prevention and detection of corruption<br />

risks. This anti-corruption module was<br />

deployed in 2009 at our main entities, representing<br />

more than 95% of Group revenues.<br />

A module intended to prevent fraud<br />

risks at management level was also<br />

deployed for the same purpose. These two<br />

modules underwent internal and external<br />

audits as part of our control measures in<br />

accordance with the Sarbanes-Oxley Act.<br />

Beyond these measures, the success of our<br />

campaign to tackle fraud is based to a large<br />

extent on our ability to maintain a <strong>corporate</strong><br />

culture in which any fraudulent behaviour is<br />

deemed unacceptable. This culture, promoted<br />

at the company’s highest levels, is<br />

supported by management user guides. A<br />

compilation of real-life case studies that<br />

have occurred within the Group or at other<br />

companies makes everyone aware of the<br />

reality of fraud and corruption risks. Internal<br />

awareness campaigns are conducted regularly<br />

through brochures, films and a dedicated<br />

section on the intranet.<br />

16 / creating <strong>social</strong> links for everyone’s benefit


governance<br />

structures<br />

board of Directors<br />

Mission: the Board of Directors presides over all decisions relating to the Group’s major strategic, economic, employment, financial or<br />

technological policies. In 2009, the Board met 12 times, with a 91% attendance rate.<br />

Composition: 15 members (as of the April 30, 2010)<br />

• 3 Government representatives appointed by the French Government<br />

• 3 employee-elected directors<br />

• 1 director elected by the General Shareholder’s Meeting on a motion by employee shareholders<br />

• 8 directors elected by the General Shareholder’s Meeting including 7 independent directors, according to the criteria of the AFEP-<br />

MEDEF code of October 2003.<br />

specialized Board committees<br />

strategic committee<br />

Composed of 6 members which were appointed by the Board of Directors, by its Chairman’s proposal.<br />

2 meetings in 2009.<br />

audit committee<br />

Comprised of 6 members delegated by the Board of Directors at the request of the Governance and Corporate Social Responsibility<br />

Committee.<br />

Chaired by an independent director.<br />

10 meetings in 2009.<br />

governance and Corporate Social Responsibility Committee (former compensation, nominating and governance Committee)<br />

Composed of 3 members appointed by the Board of Directors on its Chairman’s request.<br />

Chaired by an idependent director.<br />

6 meetings in 2009.<br />

executive committee<br />

Mission: Group decision-making body. In particular, it implements the Group strategy and transformation programmes and steers the<br />

monitoring of operational and financial performance.<br />

Composition: 15 members.<br />

To learn more: see our annual <strong>report</strong> or visit the ‘governance’ section on our website www.orange.com<br />

17


a stronger dialogue<br />

Listening to and integrating our stakeholders’ expectations form the basis of the Group’s CSR policy,<br />

which is consistent with the AA1000 standard’s principles of inclusivity, materiality and responsiveness.<br />

Regular structured dialogue with the players<br />

concerned by the company’s operations –<br />

customers, public authorities, suppliers, shareholders<br />

and employees, as well as society in<br />

general – allows us to go beyond the restrictions<br />

and limitations of everyday interaction. It is<br />

also a means of controlling risks while at the<br />

same time developing new opportunities to<br />

create lasting value in terms of image, efficiency<br />

and growth.<br />

For the Group’s stakeholders, this dialogue is<br />

an opportunity for them to highlight their main<br />

expectations and in<strong>corporate</strong> these exchanges<br />

within a long-term approach.<br />

Lastly, in addition to taking their expectations<br />

into account, stakeholder dialogue represents<br />

a unique opportunity to identify pathways for<br />

innovation, contributing in particular to the<br />

development of the countries where we are<br />

established.<br />

the Group’s stakeholders<br />

As might be expected from a company with<br />

numerous establishments, we dialogue with<br />

our stakeholders at various levels: at the<br />

level of the Group and its business units,<br />

which ensures cohesiveness across the<br />

whole Group, and at national level, to keep<br />

Customers<br />

and consumer<br />

associations<br />

Civil society<br />

Suppliers,<br />

non-governmental<br />

organizations,<br />

public authorities<br />

and local governments<br />

Shareholders<br />

and investors<br />

Employees<br />

and<br />

employee<br />

representatives<br />

up to date on local issues and players.<br />

Regular exchanges are conducted with the<br />

key players who impact and are impacted<br />

by the company’s activities.<br />

listen and be accountable<br />

In addition to the exchanges conducted at<br />

Group level, each country establishes and<br />

implements its own mechanism for local<br />

stakeholder dialogue. Some countries have<br />

fashioned their own approach. In others, the<br />

Group offers specific support by helping local<br />

staff develop existing dialogue.<br />

extensive surveys conducted in Spain,<br />

<strong>France</strong> and Senegal<br />

Following the example of <strong>France</strong> and the<br />

United Kingdom in 2008 and Senegal in<br />

2009, <strong>Orange</strong> Spain conducted a well-constructed<br />

and organized analysis of its stakeholders’<br />

expectations between April 2009<br />

and January 2010. This extensive work took<br />

place in several stages between April 2009<br />

and January 2010. After internal workshops<br />

focusing on identifying the various stakeholders,<br />

establishing the relationship history and<br />

preparing consultation tools, the main categories<br />

of stakeholders were questioned<br />

about their expectations in terms of CSR<br />

using a variety of methods: opinion surveys,<br />

round tables, working groups, face-to-face<br />

interviews, public meetings, etc. The information<br />

gathered was then used to identify the<br />

priority areas for improvement. This work, the<br />

conclusions of which will be finalized in the<br />

first quarter of 2010, will enable <strong>Orange</strong><br />

Spain to draw up new guidelines for its <strong>corporate</strong><br />

<strong>social</strong> <strong>responsibility</strong> programme so as<br />

to best meet stakeholders’ expectations.<br />

Jean-Luc Bohé<br />

General Manager – <strong>Orange</strong> Madagascar<br />

“<strong>Orange</strong> Madagascar was one of the pilot subsidiaries for the CSR dialogue approach. All our staff were fully involved in<br />

injecting a sense of momentum and accessibility to the different stakeholders. This innovative approach helped us bolster<br />

our analysis of CSR issues. Considering the socioeconomic context prevailing in the country, we steer our priorities towards<br />

agriculture and education, two pillars of local development. Many external projects have been identified in this respect and<br />

they should take shape very soon in partnerships with key organizations.”


a new methodological tool for<br />

subsidiaries<br />

In 2009, the African, Middle Eastern and<br />

Asian (AMEA) Division began a stakeholder<br />

dialogue for countries that do not yet have a<br />

structured process.<br />

Intended to facilitate the implementation of<br />

the Group’s CSR strategy, a methodological<br />

tool, the CSR Dialogue Toolkit, enhances the<br />

CSR initiatives already undertaken by subsidiaries,<br />

strengthening their impact by<br />

including the perceptions and expectations<br />

of key local stakeholders.<br />

Based on internal analysis workshops and<br />

external interviews conducted with stakeholder<br />

representatives, it allows a comparison<br />

of internal and external visions of CSR<br />

issues for the subsidiary and helps to formulate<br />

a CSR action plan.<br />

The method was tested in 2009 in two pilot<br />

countries: Madagascar and Republic of Côte<br />

d’Ivoire. In these countries, the analysis is<br />

geared towards the way in which the Group<br />

can contribute to local economic development.<br />

Following this experiment, a CSR<br />

White Paper summarizing the major CSR<br />

issues in the AMEA region was prepared to<br />

support the implementation of the approach.<br />

Group countries can choose to receive support<br />

from the CSR Department throughout<br />

2010 and beyond.<br />

CSR Dialogue Toolkit<br />

analysis of CSR approach<br />

(internal vision)<br />

mapping-out of stakeholders and history<br />

of relations<br />

diagnostic of CSR issues and<br />

performances<br />

assessment of CSR management<br />

practices<br />

confrontation of visions<br />

analysis of errors<br />

review of opportunities<br />

definition of CSR action plans<br />

sharing with stakeholders<br />

stakeholder consultation<br />

(external vision)<br />

business stakeholders<br />

stakeholder authorities<br />

civil society stakeholders<br />

(internal vision)<br />

internal stakeholders<br />

Valérie Zafindravaka<br />

President of the Association of Madagascan Call Centres (www.callcenter.mg)<br />

“Our exchanges with <strong>Orange</strong> have profoundly changed our vision of the Group. We have realized that the <strong>Orange</strong> Group is<br />

not only focused on the search for profit, but really becomes involved in a country’s development. In particular, we have<br />

welcomed the creation of the <strong>Orange</strong> Business School, the first operational school in Madagascar for sales and call centre<br />

jobs. With this school, <strong>Orange</strong> is making an inestimable contribution towards youth employment by developing their communications<br />

skills, ideas, creativity, etc – all essential qualities for succeeding in these new fields. Today, we would love to<br />

see <strong>Orange</strong> continue its commitment to education by becoming involved with more young people to help them prepare for<br />

their future from adolescence onwards.”


looking out for<br />

all our employees<br />

around the world<br />

“Because they are our first-line representatives to our customers, and<br />

because our growth depends on their skills and involvement, the Group’s<br />

181,000 employees deserve the greatest attention. Faced with a major<br />

<strong>social</strong> crisis in <strong>France</strong> in 2009, we wish to reaffirm our commitments as a<br />

responsible employer: listening and dialogue first and foremost, support for<br />

everyone in their professional development and personal fulfilment, and<br />

commitment to basic <strong>corporate</strong> issues, such as diversity and equal opportunities.<br />

We know that our professional conduct and our <strong>corporate</strong> culture<br />

must meet the expectations of the Group’s employees, its customers and<br />

society in general.”


devising a new <strong>social</strong> contract<br />

Significant internal malaise was brought to light by the <strong>social</strong> crisis which occurred in <strong>France</strong> during 2009. The<br />

Group has sought to understand its origins by implementing an unprecedented listening and dialogue mechanism,<br />

allowing everyone to express themselves. The results of these exchanges will now serve as a guide for the<br />

re-writing of the Group’s responsible employer policy. They make up the basis for the preparation of a new <strong>social</strong><br />

contract along with negotiations which are in progress with employee representatives. Thus we have now set about<br />

responding to a need for support by increasing our local Human Resources staff and improving the effectiveness<br />

of employer-employee dialogue by continuing negotiations on major topics, such as the improvement of the<br />

functioning of employee representative authorities, work/life balance, organization, working conditions, and the<br />

prevention of psycho<strong>social</strong> risks.<br />

providing everyone with the means for self-fulfilment<br />

The world of telecommunications is changing rapidly and so is our company. It is our <strong>responsibility</strong> to support<br />

Group employees throughout these changes and give them the means to seize the opportunities that change is<br />

opening up for them. This is the reason why we are increasing support, training and professional development<br />

mechanisms, with the goal of having everyone build a plan which is consistent with their aspirations. We are also<br />

equally aware that career success within the Group involves a favourable work setting and proper balance with<br />

personal life. Many initiatives on these subjects have been taken or are under discussion, for example, to improve<br />

the work environment, develop telecommuting depending on the activity or encourage the employment of seniors,<br />

an area in which an agreement was signed in 2009.<br />

helping to solve <strong>social</strong> issues<br />

The promotion of diversity and equal opportunities is a central issue for a responsible employer. We wish to go<br />

beyond our legal or regulatory obligations in this area in order to fully embody our values. We believe that the<br />

diversity of cultures and profiles amongst our teams is a strength for the Group and its customers. This approach is<br />

evident through the many commitments made by <strong>Orange</strong> employees, both collectively and personally, in favour of<br />

promoting diversity, equal opportunities, male/female professional equality, the employment of young people and<br />

many other causes responding to <strong>social</strong> issues.


24 towards a new <strong>social</strong> contract<br />

26 supporting employees in their development<br />

29 responding to <strong>social</strong> issues<br />

32 2009 <strong>report</strong><br />

33 2010 roadmap<br />

23


towards a new <strong>social</strong><br />

contract<br />

Our growth depends on the skills and involvement of our 181,000 employees worldwide. Aware of each<br />

of their efforts, our Group reaffirms its commitments as a responsible employer by paying special attention<br />

to placing people at the heart of the company.<br />

the <strong>social</strong> restructuring<br />

in <strong>France</strong><br />

looking out for all employees<br />

Carefully listening to all employees was the<br />

first step in our committed efforts to understand<br />

the crisis which arose in <strong>France</strong> in<br />

2009 and rally all staff around a new <strong>corporate</strong><br />

project.<br />

A status <strong>report</strong> on stress and working conditions<br />

was performed by Technologia, a<br />

firm of independent experts, which specializes<br />

on these matters and was chosen by<br />

the unions. All of our 102,000 employees<br />

in <strong>France</strong> were initially surveyed through a<br />

questionnaire, which had an 80% response<br />

rate. The results of this questionnaire, as<br />

well as a <strong>report</strong> analyzing internal documents<br />

on working conditions and the handling<br />

of stress within the company were<br />

presented on December 14, 2009.<br />

For a more in-depth diagnosis, Technologia<br />

has been conducting individual interviews<br />

since early 2010 with approximately<br />

1,000 employees chosen at random who<br />

represented all of the Group’s different<br />

business units.<br />

In parallel, starting in October 2009,<br />

“Assises de la refondation” (meetings on<br />

the restructuring of the Group) sessions<br />

were held. This participatory measure<br />

based on decentralized dialogue emphasized<br />

the management’s fundamental role<br />

in creating a new dynamic for expression<br />

and encouraging collective discussion<br />

amongst teams. More than 2,700 local-site<br />

meetings were held throughout <strong>France</strong>,<br />

according to methods left to the discretion<br />

of each division. Supplemented by direct<br />

communication channels (fax, SMS, email),<br />

they allowed problems and proposed solutions<br />

to be raised by the employees themselves.<br />

The processing and analysis of their<br />

concerns were conducted daily by a dedicated<br />

team made up of some 30 volunteers<br />

from the different business units,<br />

divisions and sites. The conclusions drawn<br />

from these listening mechanisms, together<br />

with the negotiations in progress, constitute<br />

the pillars for the preparation of the<br />

new <strong>social</strong> contract that the Group intends<br />

to propose to its employees.<br />

These mechanisms were complimented by<br />

the implementation of means of listening<br />

and dialogue intended for people in distress<br />

at work. Accessible 24 hours a day<br />

7 days a week, the “dialogue line” is a free<br />

phone number run by external psychologists,<br />

subject to professional confidentiality.<br />

There are listening spaces at each territorial<br />

division. Run by multidisciplinary teams<br />

independent from the chain of command,<br />

the role of these spaces is to identify problems<br />

with an employee, examine possible<br />

solutions or mediations, and propose personalized<br />

support. Visits made are <strong>complete</strong>ly<br />

confidential.<br />

responding to a need for proximity<br />

Among the actions implemented since late<br />

2009 in connection with negotiations,<br />

160 new local human resource manager<br />

positions were created in <strong>France</strong>. By<br />

increasing this network, the Group is better<br />

able to understand employees’ expectations<br />

and provide more active support to<br />

managers locally. A large majority of these<br />

new HR managers had already taken up<br />

their positions by the end of 2009.<br />

supporting managers in their supervisory<br />

role<br />

In addition to the implemented measures for<br />

listening, if they detect a problem, managers<br />

have new means of assistance to act and<br />

can therefore better fulfil their supervisory<br />

role. They have a dedicated free phone<br />

number available if they notice that one of<br />

their employees is showing signs of distress.<br />

Some 6,000 managers have already<br />

received special training on psycho <strong>social</strong><br />

risk prevention.<br />

increasing the effectiveness<br />

of employer-employee dialogue<br />

The <strong>social</strong> dialogue is based on around<br />

400 local employee representation bodies in<br />

Europe and at many African subsidiaries,<br />

a Central Economic and Social Unit<br />

Committee in <strong>France</strong>, a French Group<br />

Committee, a European Group Committee<br />

where employees from 20 countries are<br />

represented and a planned World Group<br />

Committee.<br />

In 2009, the European Group Committee<br />

met physically three times to discuss<br />

economic, financial and <strong>social</strong> matters of<br />

a global nature, going beyond a country<br />

framework (industrial and innovation strategy,<br />

major investment guidelines, acquisitions,<br />

employment, etc).<br />

In <strong>France</strong>, numerous agreements and<br />

amendments were signed in 2009, including<br />

some concerning major subjects, such<br />

as the employment of seniors and telecommuting.<br />

Negotiation with employee representatives<br />

on stress and working conditions<br />

is one of the components in the draft of the<br />

new <strong>social</strong> contract. Work is being conducted<br />

in five negotiation groups on major<br />

subjects:<br />

– prospects - employment and skills - professional<br />

development - training - mobility;<br />

– work-life balance;<br />

– improving the operation of employee representative<br />

bodies;<br />

– work organization;<br />

– working conditions.<br />

24 / looking out for all our employees around the world


focus<br />

A negotiation on the application of the<br />

national agreement for the prevention of<br />

psycho <strong>social</strong> risks is added to these five<br />

subjects.<br />

The undertaken negotiations have already<br />

enabled four group agreements to be<br />

signed in the beginning of 2010: one covering<br />

the subject of prospects – employment<br />

and skills – professional development –<br />

training – mobility, and another on work/<br />

life balance, the final two on the evaluation<br />

and prevention of psycho <strong>social</strong> risks and<br />

the operation of employee representative<br />

bodies. These four agreements, which<br />

apply immediately, are a significant step in<br />

the process which has been undertaken<br />

and have provided a solid platform for local<br />

negotiations.<br />

On these subjects directly concerning daily<br />

working life, the Group is also encouraging<br />

dialogue with all employees. The participatory<br />

forums held at the Group’s international<br />

subsidiaries and the “Assises de la refondation”<br />

held in <strong>France</strong> are part of this mechanism.<br />

favouring the employment<br />

of seniors<br />

In <strong>France</strong>, our Group signed<br />

a major agreement on<br />

November 26, 2009 with the<br />

main union organizations on<br />

the employment of seniors and<br />

measures in favour of second<br />

careers. This agreement goes<br />

with the actions on diversity<br />

and the fight against<br />

discrimination which have<br />

already been carried out.<br />

Entered into for a period of<br />

three years (from 2010 to 2012),<br />

it plans concrete actions to<br />

encourage the continuation of<br />

and access to employment by<br />

seniors in order to take<br />

advantage of their experience,<br />

transfer knowledge, and<br />

support and facilitate<br />

retirement. Among the planned<br />

measures, a “career milestone”<br />

interview will be implemented<br />

for employees aged 45 or more.<br />

For employees of 55 or older, a<br />

“seniors milestone” interview<br />

allows the study of retirement<br />

arrangements and prepares for<br />

the transition from active<br />

employment to retirement. A<br />

“part-time seniors” mechanism<br />

will allow employees eligible for<br />

retirement within three years<br />

to adjust their work schedule<br />

during this time if they wish.<br />

Lastly, in order to encourage<br />

the transfer of know-how,<br />

the Group is committed to<br />

providing 1,600 trained<br />

instructors or apprenticeship<br />

supervisors by the end of 2012.<br />

valuing the efforts of each<br />

individual<br />

Aware of the extend to which<br />

individual employee performance<br />

contributes to the Group’s<br />

achievements, we have<br />

implemented different<br />

mechanisms for recognizing<br />

and sharing the created value.<br />

Among these, recognizing the<br />

results achieved in 2007 and<br />

2008, the Next Reward, a bonus<br />

share allocation plan began<br />

two years ago, and has<br />

involved 175,000 employees<br />

in 80 countries. It was<br />

implemented on April 25, 2009<br />

for employees in <strong>France</strong> and on<br />

December 4 for employees<br />

outside of <strong>France</strong>. In <strong>France</strong>,<br />

a new profit-sharing agreement<br />

was also signed in June 2009<br />

between <strong>France</strong> Telecom SA<br />

and the union organizations.<br />

2009 breakdown of women/men by age<br />

(by step of 5 years), for the 178,744 Group open-ended<br />

employee contracts<br />

2009 breakdown of women/men by age<br />

(by step of 5 years), for the 99017 open-ended employee<br />

contracts in <strong>France</strong><br />

>60<br />

56-60<br />

51-55<br />

46-50<br />

41-45<br />

36-40<br />

31-35<br />

26-30<br />

26-30<br />

women<br />

21-25<br />

21-25 men<br />


supporting employees<br />

in their development<br />

In a rapidly changing telecommunications world, transforming the Group’s activities and key business<br />

units is a necessity. To support our employees in this transformation, we are implementing tools and<br />

mechanisms to enable each individual to plan their own professional development in keeping with their<br />

aspirations and personal life.<br />

developing professional skills<br />

In circumstances that are transforming our<br />

economic model, we have made the choice<br />

to encourage our employees’ development<br />

by implementing many professional development<br />

tools and by devoting a considerable<br />

effort to training.<br />

The annual individual appraisal is a primary<br />

tool, enabling each employee’s performance,<br />

skills and prospects for professional paths to<br />

be discussed.<br />

In <strong>France</strong> and in Poland, “Development<br />

Spaces” also offer employees the assistance<br />

of specially trained counsellors to help identify<br />

and map out their career path. At the end of<br />

2009, more than 38,000 employees had<br />

benefited from this aid.<br />

In terms of training, we are implementing<br />

many mechanisms adapted to countries,<br />

cultures and business units to develop the<br />

professional value of each employee, in<br />

keeping with the company’s growth and the<br />

change in its businesses. The programs are<br />

designed not only by internal training schools,<br />

but also with the assistance of schools and<br />

organizations renowned on the market for<br />

offering high-level training, leading to certification.<br />

For managers, <strong>Orange</strong> University and<br />

management schools, notably in <strong>France</strong>,<br />

work together to create training programs<br />

devoted to subjects concerning team management,<br />

leadership, and knowledge of our<br />

business environment. The Group’s training<br />

programs also use new tools such as<br />

e-learning, which help to strengthen educational<br />

effectiveness.<br />

offering conditions for<br />

self-fulfilment<br />

Our Group also believes that the success of<br />

a career path should be integrated with a<br />

favourable work environment and a balance<br />

with personal life. The negotiations underway<br />

in <strong>France</strong> on working conditions provide<br />

for a budget which will be allocated to<br />

improve work environments.<br />

In particular, new work spaces are being<br />

designed with the idea of offering a pleasant<br />

and high-performance professional setting.<br />

The new headquarters of Mobistar in<br />

Belgium and <strong>Orange</strong> in Switzerland are<br />

good examples. In <strong>France</strong>, a program for<br />

the renovation of 800 sites has been<br />

launched and will help improve the work<br />

setting.<br />

Furthermore, many initiatives have been<br />

conducted at Group subsidiaries to<br />

encourage a harmonious work-life balance.<br />

In Belgium and <strong>France</strong>, agreements have<br />

been entered into to set up a framework<br />

for facilitating telecommuting. For example,<br />

in twelve months, 27% of Belgian employees<br />

signed up to a program which allowed<br />

them to work remotely for up to two days a<br />

week. Mechanisms allowing employees to<br />

choose flexible work schedules are also in<br />

place in Switzerland, the United Kingdom<br />

and Spain.<br />

26 / looking out for all our employees around the world


focus<br />

11 new professionalization<br />

paths<br />

Professionalization paths allow<br />

<strong>Orange</strong> employees who so wish<br />

to switch to another Group job<br />

line to acquire new skills and<br />

professional practices. With<br />

11 new paths created in 2009,<br />

our employees will now have<br />

50 paths covering all business<br />

areas, techniques, information<br />

technology, customers,<br />

innovation, content and<br />

supports to choose from.<br />

Since their creation, more than<br />

5,900 employees have been<br />

accepted onto one of these<br />

professionalization paths.<br />

more than 5,000 employees<br />

certified<br />

To develop and enhance the<br />

value of our employees’<br />

professional skills, we implement<br />

training programs leading to a<br />

certification, set up in partnership<br />

with organizations and top<br />

universities recognized in their<br />

fields. These professional<br />

certifications offer employees<br />

who so wish an opportunity to<br />

develop their professional value<br />

by acquiring new skills and, at<br />

the same time, earning a diploma<br />

from a top university,<br />

recognized on the market.<br />

At the end of 2009, more than<br />

5,000 employees in <strong>France</strong><br />

took a training program<br />

leading to certification.<br />

<strong>Orange</strong>: a key employer<br />

in Spain and Switzerland<br />

<strong>Orange</strong> Spain has<br />

3,200 employees and in 2009<br />

was ranked second among<br />

the best employers in Spain,<br />

in a classification drawn up by<br />

an independent organization,<br />

the CRF Institute. The ranking<br />

is based on an analysis of<br />

the working conditions and<br />

growth opportunities offered<br />

to employees. In Switzerland,<br />

<strong>Orange</strong> was ranked among the<br />

top 5 best Swiss employers by<br />

the economic magazine “Bilan”,<br />

an outcome that specifically<br />

recognizes the quality of the<br />

work environment offered by<br />

the new headquarters in Renens<br />

and the mechanisms that<br />

encourage work/life balance.<br />

helping employees live out<br />

their passions<br />

<strong>Orange</strong> Passion was<br />

implemented to support Group<br />

employees’ passions in sports,<br />

film and music. <strong>Orange</strong> aids<br />

projects by an individual or<br />

groups of employees which are<br />

in line with its values and<br />

demonstrate true passion. A<br />

multi-site ice hockey tournament<br />

in Slovakia, mountain climbing<br />

by an <strong>Orange</strong> Labs team from<br />

Beijing, and a world music<br />

festival are just some examples<br />

of initiatives involving thousands<br />

of employees across over 20<br />

countries and entities since its<br />

launch in late 2007.<br />

ambassadors to spread<br />

<strong>Orange</strong> culture in Spain<br />

<strong>Orange</strong> Spain launched a<br />

program in 2009 intended to<br />

strengthen the assimilation of<br />

company values and culture<br />

among its staff. Voluntary<br />

“ambassadors” participated in<br />

working groups to analyze the<br />

difference between the values<br />

that the Group wishes to embody<br />

and the reality of internal<br />

conduct, and to define proposed<br />

actions. Out of the 180 proposals<br />

issued, 55 were selected and<br />

submitted to the Human<br />

Resources Department and the<br />

Management Committee.<br />

Herminia Silva González<br />

<strong>Orange</strong> Spain ambassador<br />

“One of the project’s strong points is that it allowed work and discussion with other employees on our internal culture. The<br />

100 culture ambassadors, with the support of 700 employees, performed an internal diagnosis and submitted proposals,<br />

which will enable us to be a company more “connected” to our values. This discussion allowed more than 55 specific proposals<br />

to emerge, which are the basis of several projects underway. One of the things that we appreciated most was the<br />

direct involvement of the CEO and the management committee, to whom we had the opportunity of presenting our proposals.<br />

This is a real privilege for those of us who do not have a direct relationship with our managers. For me, becoming an<br />

ambassador was a fascinating experience, which enabled me to get to know our <strong>corporate</strong> culture better and especially to<br />

apply our values in my daily activities.”<br />

27


improving the prevention<br />

of professional risks<br />

Beyond the actions undertaken in the area<br />

of stress management and psycho <strong>social</strong><br />

risk prevention, we continued the implementation<br />

of our occupational health and<br />

safety policy in 2009.<br />

In <strong>France</strong>, the recruitment of additional<br />

occupational doctors was one of the main<br />

announcements made at the National<br />

Health, Hygiene, Safety and Working<br />

Conditions Committee (CNSHSCT)<br />

meeting, which was held on September 10,<br />

2009. This increase in staff is due to be in<br />

the order of 10% across <strong>France</strong> in the coming<br />

months.<br />

In 2009, a new training session for “preventers”<br />

(employees in charge of occupational<br />

risk prevention) was implemented. The specialized<br />

activities of the network of preventers<br />

were continued, specifically in two work<br />

areas: the updating of risk evaluations and<br />

training on “stress, psycho <strong>social</strong> factors<br />

and risk prevention”.<br />

2009 was also affected by the AH1N1 flu<br />

pandemic. To protect our employees, a<br />

system of prevention was put in place: supplies<br />

of face masks and bottles of hand<br />

sanitizer, an awareness campaign on preventive<br />

measures recommended by the<br />

World Health Organization, specific advice<br />

for travellers, etc. In addition to these preventive<br />

measures, a pandemic business<br />

continuity plan was drawn up to deal with<br />

the eventuality of a large-scale health crisis.<br />

training hours per employee, in <strong>France</strong>, at <strong>France</strong> Telecom SA, concerning 77,031 trained employees<br />

> 50 years old<br />

between 30 & 50 years old<br />

< 30 years old<br />

manager<br />

(level E, F or G)<br />

manager (level Dbis)<br />

foreman<br />

(level D)<br />

technician<br />

(level A, B or C)<br />

In 2009 , we maintained a high level of<br />

training activity despite a difficult economic<br />

context, spending the equivalent of 6.5%<br />

of <strong>France</strong> Telecom SA’s mass salary on<br />

training. This is way beyond legal<br />

obligations, and an average of 41.5 hours<br />

of training per trained employee (see graph<br />

opposite).<br />

female<br />

male<br />

0 10 20 30 40 50<br />

percentage of employees which have had an individual appraisal<br />

Source: local information systems<br />

<strong>France</strong> Telecom SA Spain Poland United Kingdom<br />

Dominican<br />

Republic<br />

Moldova<br />

Romania<br />

82.1 95.5 98.9 90 94.7 95.8 80.6<br />

28 / looking out for all our employees around the world


esponding<br />

to <strong>social</strong> issues<br />

Our Group, being open to its environment, cannot envisage harmonious growth without heavy involvement<br />

in the <strong>social</strong> issues which surround it. As a leading responsible company in many markets, we must be an<br />

example to encourage the professional inclusion of everyone by fighting against any form of discrimination<br />

in access to employment, career development and recognition. This is enclosed in our diversity policy.<br />

promoting diversity<br />

and equal opportunities<br />

Equal opportunities, as well as in the economic<br />

and <strong>social</strong> issues to which we wish<br />

to contribute are instilled in our values. We<br />

believe that talent and motivation alone<br />

should count as a means to access employment<br />

and responsibilities. We firmly believe<br />

that staff diversity is a factor of wealth, innovation<br />

and performance. By exhibiting the<br />

diversity of the world in which we live in<br />

through our teams, we are not only in a better<br />

position to understand our customers<br />

and meet their varied expectations, but also<br />

to attract and build loyalty amongst the talents<br />

whom we need in order to continue<br />

our growth.<br />

Our Group already ranks among the first<br />

companies to sign the Diversity Charter<br />

in 2004 in <strong>France</strong>. In 2009, we further<br />

strengthened our commitments by implementing<br />

a policy which is established in the<br />

countries where we are present.<br />

gende equality: a Group priority<br />

Beyond the cultural specificities and legal<br />

obligations that may exist in some countries,<br />

we have chosen to make professional male/<br />

female equality a common goal throughout<br />

the whole Group.<br />

Like all technological companies, our Group<br />

exhibits insufficient diversity with an especially<br />

unequal breakdown with, for example,<br />

only 11% women in network units as<br />

opposed to 50% in customer service.<br />

This is why we have been committed to<br />

professional equality between men and<br />

women for years. In <strong>France</strong>, <strong>Orange</strong> <strong>France</strong><br />

(mobile subsidiary) was the first technological<br />

company to receive the Professional<br />

Equality Label awarded by AFNOR. We<br />

were also one of the first companies to sign<br />

the Parenthood Charter in April 2008.<br />

Our company agreement on professional<br />

equality, entered into for the 2008-2010<br />

period, includes a whole series of measures<br />

to encourage diversity in employment and<br />

recruitment, reduce male-female pay gaps,<br />

increase equality in professional development<br />

and access to training, and raise<br />

awareness to make such conduct<br />

progress.<br />

To continue with our commitments internationally,<br />

we have set three priorities:<br />

– encourage women’s access to positions<br />

of <strong>responsibility</strong> (through measures such<br />

as mentoring, analyzing the diversity of<br />

lists of applicants and succession plans);<br />

– encourage diversity in organizations and<br />

especially in technical functions;<br />

– implement measures encouraging work/<br />

life balance.<br />

In 2009, we increased the initiatives in this<br />

area in each of our subsidiaries. In <strong>France</strong>,<br />

Spain, the United Kingdom, Romania, Egypt<br />

and at <strong>Orange</strong> Business Services, we<br />

conducted “shadowing” actions enabling<br />

young female students in scientific or technical<br />

fields to learn about the daily activities<br />

of the Group’s female engineers. We have<br />

also contributed to the drafting of the Code<br />

of Good Practices for women in Information<br />

and Communication Technologies, prepared<br />

under the aegis of the European<br />

Commission.<br />

To back up our thoughts on this subject, we<br />

are active participants in different bodies,<br />

such as the Women’s Forum for the<br />

Economy and Society, Women in<br />

Leadership and the European Professional<br />

Women’s Network (EPWN, of which we are<br />

a platinum member). We are also a member<br />

of the Cercle InterElles, created in 2002 at<br />

the initiative of several female executives<br />

and company leaders, including a former<br />

member of the <strong>France</strong> Telecom management<br />

committee, to exchange and share<br />

the practices of those companies which<br />

already have an active network of women in<br />

a scientific or technical environment.<br />

29


actions suited to each country<br />

In addition to the priority given to professional<br />

equality, each country has identified at least<br />

one supplemental approach concerning a<br />

specific diversity issue adapted to the local<br />

context. By way of example, the Central<br />

African Republic, Romania and Poland are<br />

acting in favour of the employment of the<br />

disabled. Niger, Switzerland and Slovakia are<br />

seeing to improve the inclusion of minorities.<br />

<strong>France</strong> is following three areas of intervention:<br />

including and keeping the disabled<br />

employed, supporting youths from underprivileged<br />

areas, and promoting all forms of<br />

diversity, enabling us to move closer to our<br />

customers and employees within the Group.<br />

giving people with barriers<br />

to inclusion a chance<br />

Our <strong>corporate</strong> <strong>responsibility</strong> leads us to support<br />

<strong>social</strong> projects aimed at giving a chance<br />

to those who may perhaps encounter difficulties<br />

in access to employment. This is the<br />

case especially with disabled people, young<br />

people – especially those from disadvantaged<br />

areas – and seniors. Beyond our own<br />

actions, we participate in many national initiatives<br />

alongside public authorities and specialized<br />

associations.<br />

Because disabled workers seeking employment<br />

rarely have the training that companies<br />

look for, in <strong>France</strong> we participate in<br />

projects to “re-train” young disabled people<br />

whose training offers no prospects,<br />

therefore increasing their employability.<br />

This project supplements the many actions<br />

carried out by our “Mission Insertion<br />

Handicap” (Mission for the Inclusion of the<br />

Disabled), which has been implementing<br />

our commitments in favour of the inclusion<br />

of the disabled since 2004.<br />

The employment of young people is another<br />

major <strong>social</strong> issue. In this area, we have<br />

adopted a voluntary policy on apprenticeship<br />

contracts and relationships with universities.<br />

By the end of 2009, more than 4,800 young<br />

people in <strong>France</strong> had benefited from an<br />

apprenticeship contract. In addition, we are<br />

conducting specific actions in favour of<br />

young people from disadvantaged areas,<br />

who experience increased difficulties in<br />

access to employment. In <strong>France</strong>, in February<br />

2008, we were one of the first companies to<br />

sign the “Communities of Hope Plan”. In<br />

2009, we exceeded our recruitment commitments<br />

despite a difficult context, and signed<br />

an amendment with the Inter-Departmental<br />

Mission for Repatriates (MIR) to extend the<br />

benefits of the Communities of Hope Plan to<br />

Harki children. The Group’s commitment is<br />

also furthered by the action of the Group’s<br />

different Regional Departments in <strong>France</strong>,<br />

alongside associations such as FACE<br />

(Fondation Agir contre l’Exclusion) and IMS-<br />

Entreprendre pour la Cité.<br />

promoting the spirit<br />

of solidarity among<br />

our employees<br />

% of females, and female managers and female top managers in the Group<br />

<strong>France</strong><br />

United Kingdom<br />

Poland<br />

Spain<br />

OBS International (Equant)<br />

Belgium<br />

Romania<br />

Switzerland<br />

Egypt<br />

Slovakia<br />

Dominican Republic<br />

Senegal<br />

Jordan<br />

Ivory Coast<br />

Madagascar<br />

rest of the world<br />

Total Group<br />

0 10 20 30 40 50 60<br />

In the spirit of the <strong>Orange</strong> brand, we encourage<br />

and help our employees to become<br />

active in issues of <strong>responsibility</strong>, because<br />

“together we can do more”.<br />

In <strong>France</strong>, as part of the Cercle Passeport<br />

Télécoms, experienced volunteer Group<br />

managers help students from disadvantaged<br />

areas to enter top universities. With<br />

160 tutors, we are the top contributor to this<br />

initiative, hailed by HALDE at the Equality<br />

Summit held on September 29 to 30, 2009.<br />

We are also the main partner in the initiative<br />

“Nos Quartiers ont des Talents” (Our districts<br />

have talents), founded by a Group employee<br />

to help young graduates from disadvantaged<br />

neighborhoods find their first job.<br />

% females in total headcount % female managers and female top managers<br />

(out of total management and top management population)<br />

30 / looking out for all our employees around the world


More than 80 <strong>Orange</strong> managerial staff in the<br />

greater Paris region of Île-de-<strong>France</strong> (including<br />

members of the Executive Committee)<br />

sponsor young graduates. Since the launch<br />

of this operation in 2008, 180 young people<br />

have been sponsored and 86 of them have<br />

found a job. More than 50 <strong>Orange</strong> sponsors<br />

also participate in the Lyons branch of the<br />

program, launched on December 1, 2009.<br />

Our <strong>Orange</strong> Foundation also encourages<br />

our employees to become involved in philanthropy<br />

projects through volunteer work,<br />

the sponsorship of projects and collective<br />

employee support.<br />

In <strong>France</strong>, volunteer work is organized by<br />

the <strong>Orange</strong> Solidarity association and is<br />

done during the employee’s free time. To<br />

date, we have approximately 300 employee<br />

volunteers involved in different missions,<br />

run by the Foundation in <strong>France</strong> or internationally.<br />

In Spain, the “Solidarios” program<br />

rallied 300 employees around 13 volunteer<br />

activities in 2009.<br />

With project sponsorship, any employee<br />

can ask the Foundation to support projects<br />

carried out by an association in which they<br />

are involved and which fits in with the<br />

Foundation’s philanthropy philosophy.<br />

Lastly, employees are motivated to collect<br />

funds for causes supported by the<br />

Foundation, by organizing collective events,<br />

such as sports challenges, or participating in<br />

sales challenges, and donating the funds<br />

raised.<br />

Since January 2009, <strong>Orange</strong> employees<br />

in <strong>France</strong> have been able to donate their<br />

“talent points” earned from challenges and<br />

internal programs to two associations with<br />

ties to the Foundation: Volunteers for People<br />

with Autism (VA), to enable autistic children<br />

to go on holidays at appropriate facilities,<br />

and Marseille Centrafrique Solidarité, to aid<br />

the construction of a home for young girls in<br />

Bangui.<br />

focus<br />

<strong>Orange</strong> as a partner of the<br />

Diversity Club<br />

As part of the 2009 Women’s<br />

Forum, our Group participated<br />

in the creation of the Diversity<br />

Club. Bringing together<br />

companies which are very<br />

involved in promoting diversity,<br />

this club aims to highlight the<br />

market’s best practices and<br />

identify their key success<br />

factors in order to distribute<br />

them as widely as possible.<br />

women’s networks at <strong>Orange</strong><br />

Business Services<br />

In keeping with its diversity<br />

policy, <strong>Orange</strong> Business<br />

Services encourages the<br />

development of women’s<br />

networks at its main sites.<br />

The “Global Diversity Network”,<br />

made up of 12 women –<br />

international senior managers –<br />

met three times in 2009. An<br />

initial women’s network has<br />

already been launched in<br />

<strong>France</strong>.<br />

“Mutationnelles” 2009: a study<br />

on female engineers in <strong>France</strong><br />

In 2009, our Group sponsored<br />

a detailed study on female<br />

engineers and scientists<br />

in <strong>France</strong>.<br />

This study showed the basic<br />

trends for this population in<br />

terms of training, employment,<br />

remuneration and choice of<br />

career or even company. A<br />

summary can be downloaded<br />

at www.orange.com/<br />

mutationnelles09/.<br />

improving our recruitment<br />

practices<br />

In coherence with its<br />

commitment in favor of equal<br />

opportunities, our Group is one<br />

of 50 companies volunteering<br />

to test anonymous CVs<br />

between November 2009 and<br />

April 2010. Since 2008, we have<br />

also been partners of the Equal<br />

Opportunities and Employment<br />

train, which enables a positive<br />

message to be sent to people<br />

engaging in self-censorship.<br />

During the train’s 12 stops<br />

across <strong>France</strong> in 2009,<br />

40 recruitment managers<br />

formally interviewed more than<br />

750 candidates with the most<br />

varied profiles.<br />

United Kingdom: mobilizing<br />

employees with <strong>Orange</strong><br />

Community<br />

The <strong>Orange</strong> Community<br />

program was created to<br />

encourage <strong>Orange</strong> employees<br />

in the United Kingdom to collect<br />

funds for charity associations.<br />

In the space of six months, more<br />

than £50,000 was collected.<br />

A fund-raising operation was<br />

carried out by <strong>Orange</strong> United<br />

Kingdom employees on “World<br />

Peace Day” on September 21,<br />

2009. The funds collected will<br />

help support the UNICEF<br />

program in Northern Uganda in<br />

the Acholi and Lango regions.<br />

The goal of this program is to<br />

develop “safe schools” and thus<br />

facilitate vulnerable groups’<br />

return to school. Around a<br />

hundred schools are involved.<br />

The Group <strong>Orange</strong> Foundation<br />

will co-finance this initial project<br />

in Uganda with <strong>Orange</strong> United<br />

Kingdom.<br />

31


2009 <strong>report</strong><br />

objectives disclosed<br />

in the previous <strong>report</strong><br />

deadline status major achievements in 2009<br />

Social dialogue<br />

Finalize the implementation of the worldwide<br />

Works Council.<br />

Skills development<br />

2009<br />

Continue to grow the professionalization paths. 2009<br />

Prepare for the accelerated departure of retirees<br />

from 2012:<br />

– increasing recruitment in strategic functions. 2009-2010<br />

– increase the number of apprenticeship contracts<br />

by 25% (2009 target : 4,500).<br />

Occupational health and safety<br />

Implement the Group’s reference framework in the<br />

area of health and safety in the workplace at the<br />

Group’s various entities by defining local action<br />

plans.<br />

Foster the exchange of good practices among the<br />

entities in the area of stress management.<br />

Diversity<br />

Implement a policy of professional equality<br />

between men and women in all countries.<br />

In each country, identify a second subject<br />

of interest in terms of diversity and implement<br />

an action plan.<br />

Implement diversity <strong>report</strong>ing in all the Group’s<br />

entities.<br />

Develop the “shadowing” program Europe-wide<br />

to promote scientific and technical careers among<br />

women.<br />

Objective postponed due to the employer-employee<br />

relations crisis in <strong>France</strong>.<br />

Creation of 11 professional paths in 2009 on top<br />

of the 39 which already exist.<br />

2009-2012 Signing of seniors agreement in <strong>France</strong>.<br />

2009<br />

2009<br />

2009<br />

2009-2010<br />

2009-2010<br />

End-2009<br />

2009<br />

item reviewed by Deloitte objective acheived project in progress<br />

In 2009, 74% of external recruitments were carried out on<br />

strategic functions.<br />

Approximately 4,800 apprenticeship contracts<br />

at the end of 2009.<br />

In the context of the French <strong>social</strong> crisis at <strong>France</strong><br />

Telecom, the priority given to the prevention of psycho<br />

<strong>social</strong> risks has led the Group to re-think the<br />

implementation of this reference framework and to not<br />

deploy it according to its initial definition.<br />

Launch of training on psycho <strong>social</strong> risks.<br />

Inventory of fixtures on stress and working conditions in<br />

<strong>France</strong> (Technologia Study).<br />

Implementation of dialogue mechanisms in <strong>France</strong><br />

following the crisis (Technologia, “Assises de la refondation”,<br />

negotiations with employee representation bodies).<br />

Launch of a Group policy and implementation of action<br />

plans in <strong>France</strong>, UK and within <strong>Orange</strong> Business Services.<br />

Signature in March 2009 of the Code of Good Practices<br />

to encourage female scientists to pursue careers in the<br />

information and communication technology sector.<br />

All the European entities and many African countries have<br />

identified a secondary diversity issue and have constructed<br />

action plans to be implemented in 2010.<br />

Reporting implemented.<br />

Launch of shadowing mechanisms in <strong>France</strong>, Spain,<br />

United Kingdom, Romania and at <strong>Orange</strong> Business<br />

Services (Egypt).<br />

32 / looking out for all our employees around the world


2010 roadmap<br />

objectives<br />

deadline<br />

Employer-employee relations commitment<br />

Generalize the dialogue with employees across all of the countries where we are present using means suitable to<br />

the local context (employee representation bodies, survey retainers, employee forums, etc).<br />

Define a <strong>social</strong> performance indicator, reflecting employee satisfaction, which will be included in the variable<br />

remuneration portion of Group executives.<br />

Define “principles of commitment to employees” Group-wide and adapt these principles for all country entities,<br />

considering local specificities.<br />

2010-2012<br />

2010-2011<br />

2010-2011<br />

Complete the implementation of the World Group Committee. 2010<br />

Skills development<br />

Follow the development of career paths and the number of certified paths. 2010-2011<br />

Employee voluntary service<br />

Working with the Foundation, launch volunteer work on skills in <strong>France</strong> and evaluate conditions for extending it to other<br />

territories where the Group is present in keeping with local legislative frameworks.<br />

Diversity policy<br />

Strengthen the policy of professional equality between men and woman in all Group countries by implementing<br />

tools and mechanisms dedicated to the performance of this policy (training, mentoring, shadowing, etc).<br />

Implement a system of monitoring associated with the progression of diversity indicators within the Group<br />

(percentage of women in technical fields, women in management positions, percentage of women in managerial<br />

bodies).<br />

All European entities and some African countries have identified a second diversity topic and have established<br />

action plans to implement in 2010. Verified for <strong>France</strong>, Poland, Slovakia, Spain and UK.<br />

Human rights<br />

2010-2012<br />

2010-2011<br />

2010-2011<br />

2010-2011<br />

Based on the UNI agreement, define a Group doctrine and identify the related indicators. 2010<br />

33


experiencing the<br />

world with confidence<br />

Our innovative solutions and their uses offer our customers thousands of<br />

new possibilities. However, as with all new developments, there can be<br />

pitfalls. Our <strong>corporate</strong> <strong>responsibility</strong> therefore means supporting our customers<br />

in these new possibilities, while ensuring transparency, quality and<br />

security in their everyday use of our services. We enable everyone to interact<br />

freely and confidently in a transparent, simple and safe digital world.<br />

This is why quality of service is our number one priority, and one to which<br />

we are all committed. Finally, we clearly promote the safe and responsible<br />

use of our products and services.


making quality the priority<br />

Any high-performance solution, regardless of how innovative it may be, must be user-friendly<br />

and 100% workable. That is why we make every effort to design the simplest and most reliable<br />

products and services from the day they are sold until the end of their useful life. In the event of<br />

a crisis such as natural disaster, we are able to dispatch our experts immediately to provide an<br />

effective response to any contingency or system failure, and ensure that communications and<br />

data remain secure in all circumstances.<br />

supporting new usages<br />

Everyone adopts new communications applications at their own pace and in their own way.<br />

Those comfortable with technology can access our solutions when they choose to at our<br />

self-service stores and in our online management and configuration spaces. Others may rely<br />

on the support of our staff for guidance on the various products and services available, in order<br />

to select those that best meet their expectations, and to manage their services throughout.<br />

In all cases, we are committed to providing <strong>complete</strong> and clear information on best practice in<br />

the digital world, safety and good conduct.<br />

going further through dialogue<br />

We know that we are not the only company offering state-of-the-art technology. That is why we<br />

are always open to dialogue and are quick to form partnerships that will improve security,<br />

provide more information for our customers and respond to concerns about radio waves, or<br />

work with our suppliers towards a more responsible procurement policy.


38 gaining our customers’ loyalty<br />

43 promoting safe and responsible use<br />

46 tackling the issue of radio waves<br />

48 responsible procurement principles<br />

50 2009 <strong>report</strong><br />

52 2010 roadmap


gaining our<br />

customers’ loyalty<br />

<strong>Orange</strong>’s goal is to be our customers’ favourite brand; the one they recommend to friends and family.<br />

To achieve this, the Group seeks to form a lasting relationship built on quality, in line with the values of<br />

simplicity and proximity that the brand represents.<br />

quality of service:<br />

an absolute priority<br />

In a world where customers are increasingly<br />

well-equipped, quality of service becomes a<br />

major element for building customer loyalty<br />

and standing out from the competition. Our<br />

aim is to become the benchmark telecommunications<br />

operator in terms of quality of<br />

service. The quality of service offered to all<br />

our customers (private, professional or business)<br />

is subject to ongoing measures in all<br />

markets. A survey-based tool comprising<br />

specific studies, customer demand analysis<br />

and performance-indicator monitoring<br />

results in targeted improvement plans. The<br />

goal is to optimize service and foster a relationship<br />

built on trust to establish customer<br />

loyalty to the <strong>Orange</strong> brand.<br />

Achieving this goal means training our staff<br />

and developing their skills, which is the<br />

basis for full and rewarding customer dialogue.<br />

This is supplemented by an ongoing<br />

operational improvement process: for example,<br />

in Switzerland, a callback service means<br />

that the caller does not need to keep holding,<br />

while in Poland, a problem resolution<br />

procedure has been implemented on first<br />

contact. Customers are dealt with more<br />

efficiently, which improves their satisfaction<br />

and loyalty.<br />

anticipating demands<br />

The quality of our customer relationships<br />

also depends on the efforts made upstream<br />

to improve their experiences with our services.<br />

In 2009, this resulted in a decline in the<br />

number of technical calls in the Group’s<br />

core markets. In three countries, a new line<br />

analysis and configuration tool (DLM) has<br />

significantly improved the quality of service<br />

rendered to online customers. This application<br />

will be rolled out to seven other countries:<br />

in the first nine months of 2009, the<br />

call rate has already fallen by 50% in Poland<br />

and by 20% in Spain.<br />

Home installation and shorter delivery times<br />

have also contributed to this result, as has<br />

clear and accessible information. For example,<br />

the Group’s websites are developing<br />

new ways of dealing with questions (e.g.<br />

forums, blogs, direct chats, etc).<br />

All these improvements and good practices<br />

are implemented Group-wide and shared<br />

with our subsidiaries. As a result, Mobistar<br />

in Belgium and <strong>Orange</strong> in Austria have been<br />

able to carry out an in-depth review of the<br />

content and ergonomics of their websites to<br />

anticipate their customers’ demands.<br />

meeting the demands of businesses<br />

For <strong>Orange</strong> Business Services, quality of<br />

service is specific in that it addresses two<br />

segments with different needs: business<br />

telecommunication managers and end<br />

users. <strong>Orange</strong> Business Services works<br />

continually on these two segments. In<br />

2009 for example, we launched a dedicated<br />

concierge service for video conferencing:<br />

someone is on hand 24 hours a<br />

day for reservations, technical implementation<br />

and user support. We have also<br />

launched “Multi-Solution Deployment”, a<br />

service based on a commitment to availability<br />

and delivery time when a telephony<br />

project begins.<br />

dealing effectively with emergencies<br />

The Group is committed to continuity of<br />

service. Our crisis management process<br />

ensures a fast and effective response to<br />

emergency situations. This approach<br />

proved effective during the storm that hit<br />

southwest <strong>France</strong> on January 23 and 24,<br />

38 / experiencing the world with confidence


focus<br />

2009, causing considerable damage to<br />

our network. The national crisis plan was<br />

launched immediately. Out of the<br />

350,000 house holds without telephone or<br />

Internet access (largely due to power outages<br />

affecting technical sites), 100,000<br />

lines were restored within 24 hours and<br />

another 200,000 within 48 hours. Within<br />

three days of the storm, close to 4,000<br />

maintenance engineers were deployed on<br />

site in the three regions concerned<br />

(Aquitaine, Midi-Pyrénées and Languedoc-<br />

Roussillon) to repair individual lines.<br />

More recently, the Group took action following<br />

the earthquake in January 2010 in Haiti<br />

to help restore local and international telep<br />

h o n e c o m m u n i c a t i o n s . O r a n g e<br />

Dominicana led several initiatives along the<br />

border between Haiti and the Dominican<br />

Republic. Despite the difficult conditions, it<br />

sent engineers, equipment and fuel to Portau-Prince<br />

to help the local operator (Digicel)<br />

get its network back up and running.<br />

variation of customer contact rates<br />

(calls to technical helplines) in the 4 main countries<br />

fi xed lines services internet (<strong>France</strong>, mobile (<strong>France</strong>, average for<br />

(<strong>France</strong>, Poland) United Kingdom, United Kingdom, 4 countries<br />

Spain) Poland)<br />

–11%<br />

–3%<br />

–11%<br />

–3%<br />

–7%<br />

–9% –9%<br />

–11%<br />

–13%<br />

–14%<br />

new set of awards for the Group<br />

At the 2009 World<br />

Communication Awards (WCA)<br />

ceremony, our Group received<br />

three of the most coveted<br />

awards in the<br />

telecommunications sector.<br />

For the fourth year in a row,<br />

<strong>Orange</strong> Business Services was<br />

voted “Best Global Operator”<br />

and, for the third year running,<br />

<strong>Orange</strong> was named “Best<br />

Mobile Service Provider”.<br />

In addition, in 2009 the Telemark<br />

institute awarded <strong>Orange</strong><br />

Business Services the World<br />

Record Award, a prize for the<br />

operator that has contributed<br />

the most to raising the level<br />

of consumer satisfaction.<br />

The Group already held<br />

the previous record.<br />

In 2009, <strong>Orange</strong> also came first<br />

in the Fixed and Internet<br />

category following a survey<br />

conducted by Bearing Point and<br />

TNS Sofres on 4,000 customers<br />

and end users.<br />

high satisfaction among<br />

professionals in Poland<br />

A survey of businesses by the<br />

Polish regulator showed a high<br />

level of satisfaction for TP<br />

services in terms of fixed<br />

telephony, with 7 out of 10<br />

respondents giving a rating of<br />

Good or Very Good. Satisfaction<br />

was also high for mobile service<br />

operators, with <strong>Orange</strong> earning<br />

a special mention for the quality<br />

of its information lines.<br />

satellite hook-ups successfully<br />

restored in Equatorial Guinea<br />

A satellite is an essential<br />

telecommunications option<br />

for landlocked countries with<br />

no fixed network. It is a<br />

somewhat fragile solution that,<br />

if the satellite connection<br />

is interrupted, can leave<br />

an entire country without<br />

telecommunications. This<br />

occurred in late January 2009<br />

in Equatorial Guinea. GETESA,<br />

the Guinean operator,<br />

of which <strong>France</strong> Telecom is<br />

a shareholder, appealed to the<br />

Group’s satellite connection<br />

experts to redirect the 11 of its<br />

GSM network antennas towards<br />

a newly available satellite.<br />

This task was entrusted to<br />

our teleport staff at Bercenayen-Othe,<br />

one of the largest<br />

teleports in Europe and renowned<br />

worldwide for its expertise.<br />

Considering the difficulty of travel<br />

through the equatorial forest,<br />

it took 14 days to restore most<br />

of the technical equipment/<br />

satellite interfaces and national<br />

traffic on Guinean soil.<br />

2007<br />

2008<br />

2009<br />

–21%<br />

–22%<br />

39


support for new usages<br />

With technology becoming ever more complex,<br />

the Group has decided to focus on the<br />

reliability and simplicity of its products and<br />

services, and on developing high-performance<br />

support services to assist its customers<br />

throughout their user experience.<br />

simplicity +: simplifying the customer<br />

experience<br />

As part of our Time-To-Market process,<br />

which covers product design and development,<br />

the simplicity of the entire customer<br />

experience (including installation and usage,<br />

as well as after-sales service) is taken into<br />

account, from the design stage to aftermarket<br />

services.<br />

Our Simplicity + scheme is aimed at validating<br />

and increasing this simplicity.<br />

At our Customer Test Centres (CTC), products<br />

and services can be evaluated from a<br />

customer standpoint. Upstream, they examine<br />

how well prospective customers understand<br />

our product range, then, once they<br />

have signed up, staff monitor their day-today<br />

usage of it.<br />

They evaluate the customer’s acceptance<br />

of the level of simplicity of each stage and<br />

note the problems they encounter. Based<br />

on this evaluation, recommendations are<br />

made which allow us to refine our products<br />

and services, usually prior to launch. This<br />

scheme covers private, professional and<br />

business customers.<br />

The perception of how complex a product<br />

or service is can vary from one country to<br />

another, depending not only on the local<br />

culture, but on how certain customer experience<br />

stages are handled, e.g. subscription<br />

or billing. This is why we have test centres in<br />

the main countries where we are present.<br />

More than 300 tests were carried out in<br />

2009 across 14 countries, by around a hundred<br />

employees. The 10 test centres based<br />

in <strong>France</strong>, Poland, Spain, Egypt, Senegal,<br />

Republic of Côte d’Ivoire, Madagascar and<br />

Switzerland take into account the many<br />

cultural facets and positioning of the products<br />

and services in each region.<br />

global support<br />

To make life easier for the customer, we<br />

offer appropriate support services upstream<br />

and at all stages of the customer experience,<br />

from product and service design right<br />

up to the time of purchase. This includes<br />

advice on the choice of equipment or price<br />

plan, home installation, IT support, switching<br />

to a new plan over the telephone or<br />

online and configuring the mobile phone.<br />

Online help is an increasingly popular option,<br />

supplementing traditional channels. On the<br />

Group’s websites, customers can use the<br />

step-by-step help tool to find answers to<br />

questions, whether it concerns a contract,<br />

the benefits of a particular price plan or<br />

a request for assistance. The help tool<br />

includes links to telephone support or online<br />

chat, educational videos, and topic-related<br />

forums. In the spirit of Web 2.0, the <strong>Orange</strong><br />

community can share experiences or offer<br />

each other troubleshooting tips.<br />

close contact<br />

<strong>Orange</strong> stores are a unique meeting place<br />

between the brand and customer and are<br />

another key element of our customer relations<br />

policy. Customers can spend time browsing<br />

the products on display, trying them out and<br />

making an informed choice, with the added<br />

benefit of receiving before- and after-sales<br />

service. In short, we guarantee our customers<br />

end-to-end support.<br />

The main focus was on two aspects in 2009:<br />

greater network density and the creation of<br />

new store formats. In Austria, for example,<br />

although we are the third largest operator on<br />

the market, we have the most retail outlets<br />

(92), owned either outright or by independent<br />

partnerships. Nationwide, this gives us a high<br />

profile. In Spain, 81 stores were opened at<br />

the end of 2009, and plans are in place to<br />

open more than 300 new stores by 2011.<br />

In <strong>France</strong> and the United Kingdom, the opening<br />

of large-format flagship stores adds to the<br />

existing network. With service, demonstration<br />

and test areas, these stores offer a truly local<br />

experience for the long term.<br />

Our distribution networks are tailored to local<br />

requirements. In Romania, for example, we<br />

are opening franchises, with 114 new stores<br />

in 2009. In Africa and the Middle East, where<br />

there is a unique distribution system, the network<br />

is made up of <strong>Orange</strong> stores (for example,<br />

80 new stores opened in Cameroon in<br />

2009) supplemented by a large number of<br />

retailers who also carry the brand. Many<br />

countries have a travelling sales force, like in<br />

the Central African Republic, where 50 sales<br />

representatives have been recruited to travel<br />

around Bangui to meet with consumers.<br />

40 / experiencing the world with confidence


promoting a responsible<br />

relationship with our<br />

customers<br />

focus<br />

Our commitment towards building a lasting<br />

relationship with our customers is based<br />

on responsible marketing and communication,<br />

in line with the values and principles<br />

enshrined in the Group’s code of conduct.<br />

Our responsible marketing guidelines, produced<br />

in 2006 and validated by the<br />

Group’s marketing department, ensure<br />

that our advertising campaigns adhere to<br />

international codes of conduct, as well as<br />

our <strong>corporate</strong> <strong>responsibility</strong> commitments.<br />

These guidelines, taken into account in the<br />

Time-To-Market process, inform the launch<br />

of new products and services, including<br />

our requirements for personal data security<br />

and confidentiality, and the protection of<br />

children.<br />

We also apply industry codes of conduct<br />

such as the Mobile Marketing Association<br />

guidelines on mobile advertising.<br />

To extend the principles adopted by <strong>Orange</strong><br />

<strong>France</strong> with the signing in 2008 of the<br />

Responsible Communication Charter of the<br />

French Advertisers’ Union (“Union des<br />

Annonceurs”), in 2009 we worked on the<br />

elaboration of a Group Code of Responsible<br />

Communication. This code is founded on<br />

five key principles:<br />

• respect for individuals;<br />

• being transparent and reliable;<br />

• behaving as a responsible actor;<br />

• taking environmental protection into<br />

account;<br />

• encouraging our partners to respect these<br />

principles.<br />

<strong>Orange</strong> Care: a new dimension<br />

in customer service<br />

As more and more valuable data<br />

is stored on our phones<br />

(address books, photos, videos,<br />

etc), in February 2009 we<br />

launched <strong>Orange</strong> Care in all<br />

European countries where we<br />

are present. This is a brand new<br />

service that protects not only<br />

the phone, but also the<br />

information and data stored on<br />

it, from any unfortunate incident<br />

that might occur. This service,<br />

designed to support customers<br />

throughout their relationship<br />

with <strong>Orange</strong>, consists of three<br />

levels: a content transfer service<br />

offered at <strong>Orange</strong> stores,<br />

insurance combined with data<br />

safeguarding/synchronization<br />

services, and a used phone<br />

recycling service. With<br />

2.5 million users in February<br />

2010, <strong>Orange</strong> Care has been a<br />

huge success. To build on this<br />

success, soon we plan to launch<br />

a scheme that offers access to<br />

a personalized support service.<br />

a responsible marketing policy<br />

for <strong>Orange</strong> in <strong>France</strong><br />

A responsible marketing policy<br />

was defined in <strong>France</strong> in 2009,<br />

taking into account the<br />

stakeholder expectations survey<br />

conducted in 2008. It is based<br />

on five commitments:<br />

• designing and promoting<br />

clear and transparent products<br />

and services;<br />

• prioritizing dialogue (e.g.<br />

with customers, consumer<br />

associations, etc);<br />

• offering products and services<br />

tailored to different market<br />

segments;<br />

• supporting responsible phone<br />

use;<br />

• protecting the environment.<br />

Initially circulated in <strong>France</strong>, it will be rolled out<br />

to the rest of the Group in 2010, with specific<br />

training for staff in charge of communication.<br />

41


ensuring the security<br />

of exchanges<br />

Spam, phishing, computer viruses – as<br />

Internet usage grows, so do new risks,<br />

which need to be fought effectively.<br />

For over ten years, <strong>Orange</strong> has monitored<br />

its network security, enabling it to track<br />

threats and devise suitable responses.<br />

As part of its Global Security Policy, the<br />

Group ensures that the different risks are<br />

taken into account right from the initial<br />

design stage.<br />

Our security team regularly brings the various<br />

risk factors to the attention of our product<br />

marketing department. Security can<br />

then be monitored throughout the development<br />

process. In 2009, all multiple-country<br />

products and services developed by our<br />

technical centre underwent individual security<br />

testing. This will soon be extended to<br />

single-country product offerings in <strong>France</strong><br />

and at <strong>Orange</strong> Business Services. At each<br />

of our subsidiaries, we implement the necessary<br />

measures to ensure the integrity and<br />

confidentiality of the data entrusted to us.<br />

encryption, the cornerstone of security<br />

Encryption is essential to many telecommunications<br />

services, because it prevents<br />

attacks such as identity theft, eavesdropping<br />

and data manipulation.<br />

Our Group boasts real expertise in the field<br />

of encryption and regularly develops new<br />

tools. We were notably part of the E-Poll<br />

project, an innovative solution for electronic<br />

voting security.<br />

mobilized employees<br />

To ensure that each Group employee<br />

becomes fully aware of these issues, data<br />

protection requirements have been included<br />

in employment contracts. A charter known<br />

as the “confidentiality code” specifies the<br />

information security rules that each employee<br />

must follow. Translated into eight languages,<br />

it was the subject of a huge internal communication<br />

campaign in 118 countries in<br />

2008. For more information, employees can<br />

check the dedicated “online security” intranet<br />

site or contact one of the global security<br />

coordinators within each Group entity.<br />

clear rules on confidentiality<br />

As part of our responsible marketing policy,<br />

we ensure that personal information is only<br />

used for marketing purposes with the customer’s<br />

consent. We include these requirements<br />

in contracts with our business<br />

partners.<br />

solutions for customers’ benefit<br />

We offer our customers a whole range of<br />

security solutions facilitating electronic<br />

exchanges while offering end-to-end protection:<br />

secure workstations (PC) and interface<br />

tools (mobiles, PDAs), secure network<br />

access (Internet, virtual private networks),<br />

protecting <strong>corporate</strong> resources against<br />

eavesdropping or hacking attempts, and<br />

detecting and anticipating threats.<br />

Apart from technical solutions, we also give<br />

our customers practical advice on how to<br />

protect their personal information. For example,<br />

private and business customers in<br />

<strong>France</strong> can consult the “Protect Yourself”<br />

section on the <strong>Orange</strong> Assistance website<br />

(http://assistance.orange.fr/IHD/). For businesses,<br />

the <strong>Orange</strong> Business Services<br />

Security Blog (http://blogs.orange-business.<br />

com/securite/) offers comprehensive information<br />

on security issues and allows experts<br />

to share their experiences and tips.<br />

for responsible usage of <strong>social</strong><br />

networking sites<br />

Social networking sites are expanding rapidly.<br />

However, making too much personal<br />

and work information public can harm the<br />

user’s personal life and even become a<br />

business threat. To make Internet users<br />

aware of safe usage on <strong>social</strong> networks,<br />

<strong>Orange</strong> Business Services has placed several<br />

articles and videos online on its security<br />

blog, explicitly showing the risks associated<br />

with insufficient protection of personal information<br />

and giving practical advice for selfprotection.<br />

42 / experiencing the world with confidence


promoting safe<br />

and responsible use<br />

The opportunities for interaction offered to Internet users are constantly growing, while online services are<br />

enjoying a boom. With a wide range of new applications on offer, Internet users, especially minors, need<br />

to learn how to get the most out of their online experience without being exposed to new risks. That is<br />

why we are doing our utmost to protect children and teenagers who use the Internet and mobile phones.<br />

This approach is part of a broader policy of making our customers aware of responsible use.<br />

child protection:<br />

a priority issue<br />

Internet and mobile telephony form an integral<br />

part of the daily life of young people.<br />

With new phenomena such as blogs and<br />

<strong>social</strong> networks, parents suddenly feel vulnerable.<br />

To help them steer their children<br />

towards safe and responsible use of new<br />

technology, <strong>Orange</strong> has drawn up a child<br />

protection policy based on two key principles:<br />

– developing tools to protect young market<br />

segments against content that could be<br />

offensive;<br />

– responsibly providing information about<br />

the risks and how to guard against them.<br />

content control tools<br />

To prevent young users from having access<br />

to content that could be offensive, we are<br />

implementing content classification, age verification<br />

and filtering mechanisms. In most<br />

European countries, <strong>Orange</strong> has implemented<br />

a parental control option for blocking<br />

access to inappropriate content for minors<br />

from computers, mobile phones or digital television.<br />

We also provide a moderation filter in<br />

all our chat rooms and implement age verification<br />

measures for online services not suitable<br />

for minors.<br />

raising awareness among families<br />

and schools<br />

Implementing control tools is vital, but it is not<br />

enough. We also need to educate and explain<br />

to children, as well as their parents, who are<br />

sometimes less adept at using new information<br />

technologies.<br />

This is why the Group has prepared guidelines<br />

giving parents simple and effective<br />

advice on how to make mobile or Internet use<br />

by their children 100% secure. These guidelines<br />

are available in seven languages and can<br />

be downloaded free from the Group’s<br />

European sites. In many countries, such as<br />

<strong>France</strong>, Spain, the United Kingdom and<br />

Slovakia, <strong>Orange</strong> also offers a web portal<br />

dedicated to the proper use of services.<br />

To raise awareness at schools, the Group<br />

works in partnership with specialist associations<br />

such as the Family Online Safety<br />

Institute. <strong>France</strong> Telecom is also one of the<br />

founding members of the European initiative<br />

“Teach Today”, which aims to provide teachers<br />

with tools to make students aware of safe<br />

Internet use.<br />

In the UK, some of our employees have volunteered<br />

to act as “<strong>Orange</strong> ambassadors”,<br />

teaching people about the safe and responsible<br />

use of the Internet and mobile phones. A<br />

similar scheme exists in Poland, in partnership<br />

with the Kidprotect association, and in<br />

Mária Tóthová-Šimčáková<br />

Child psychologist<br />

“The Internet and mobile phones are new opportunities for our children. But it is essential to teach them how to use this new<br />

technology responsibly. In Slovakia, 90% of children have a mobile telephone and use a computer at home or at school. The<br />

‘Children and mobile telecommunications’ project aims to make teachers and children aware of the risks associated with<br />

improper use of new technology and to give them practical advice on how to protect themselves. In 2009, this project<br />

involved 5,175 children at 113 schools. The team visits schools all around the country, having interactive discussions with<br />

children on the proper use of mobile phones. The team has made them aware of the problems associated with taking photos<br />

or videos with their mobile phones without the consent of the people concerned, using their telephone to threaten or<br />

harass someone, making abusive calls to emergency numbers, etc. Children today often know how to use computers and<br />

the Internet better than some adults do. They go to chat rooms and discussion forums without being aware of the risks of<br />

conversing with perfect strangers. Teachers and parents have therefore welcomed the guide published by <strong>Orange</strong> Slovakia,<br />

which helps them to have an open discussion with children on the subject.”


Spain where <strong>Orange</strong> has formed a partnership<br />

with the Protégeles Foundation. In<br />

Slovakia, <strong>Orange</strong> is partnering specially<br />

trained psychologists who visit schools to<br />

educate them on the proper use of new technologies.<br />

a worldwide commitment<br />

As part of our child protection policy, we<br />

actively participate in child protection initiatives<br />

conducted by the telecommunications<br />

sector.<br />

Since 2007 we have been signatories of the<br />

European Framework for Safer Mobile Use<br />

by Younger Teenagers and Children, and<br />

the Mobile Alliance against Child Sexual<br />

Abuse Content. The purpose of this initiative<br />

is to fight against child pornography on the<br />

Internet via three key objectives:<br />

– making the mobile universe hostile to individuals<br />

or organizations that wish to<br />

access, distribute, purchase or sell child<br />

pornography;<br />

– creating effective barriers against improper<br />

use of mobile networks and services for<br />

the purposes of accessing, distributing or<br />

trafficking child pornography;<br />

– stopping and reversing the increasing<br />

trend towards child pornography on the<br />

Internet.<br />

broad and transparent<br />

information<br />

As well as protecting children, we are keen<br />

to promote responsible use of our products<br />

and services among our customers. This is<br />

based on a fundamental principle: providing<br />

transparent information about risks and<br />

counter-measures.<br />

So that everyone can enjoy new technology,<br />

in most countries our subsidiaries’<br />

websites offer a number of handy tips on<br />

how people can protect their privacy, manage<br />

their mobile phone budget, <strong>report</strong><br />

unlawful content, protect themselves against<br />

mobile phone theft and prolong the life of<br />

their phone. There are also reminders about<br />

not using mobile phones while driving and<br />

about responsible phone use in public.<br />

deployment level of the Group policy on child protection<br />

Global Mobile Internet<br />

TV/VOD<br />

at home<br />

awareness<br />

raising<br />

age<br />

verifi cation<br />

parental<br />

control<br />

age<br />

verifi cation<br />

parental<br />

control<br />

access<br />

control<br />

<strong>France</strong><br />

United Kingdom<br />

N/A<br />

Poland<br />

Spain<br />

Switzerland<br />

N/A<br />

Slovakia<br />

Belgium N/A N/A N/A<br />

Romania N/A N/A N/A<br />

Moldova N/A N/A N/A<br />

44 / experiencing the world with confidence


focus<br />

Poland: TP initiates an<br />

agreement for child Internet<br />

safety<br />

TP Group, the Polish subsidiary<br />

of <strong>France</strong> Telecom <strong>Orange</strong>,<br />

was the instigator of a national<br />

agreement on child Internet<br />

safety signed in August 2009<br />

by a dozen Internet service<br />

providers, content providers<br />

and non-governmental<br />

organizations. The agreement’s<br />

signatories have undertaken<br />

to implement collective and<br />

individual communication and<br />

education programmes, to<br />

create and apply procedures to<br />

fight against unlawful content,<br />

and to become involved in<br />

international initiatives aimed<br />

at improving child security on<br />

electronic media.<br />

a new film to raise parents’<br />

awareness in the UK<br />

In 2009, <strong>Orange</strong> UK produced<br />

a new film aimed at raising<br />

parents’ awareness of the<br />

safety and <strong>responsibility</strong> issues<br />

surrounding the use of the<br />

Internet by children. Entitled<br />

“Not knowing is not enough”,<br />

this film is available to everyone<br />

at www.orange.co.uk/safety<br />

and is now used by training<br />

networks, police authorities<br />

and schools. It is the latest in<br />

a series of educational films<br />

to be distributed in recent years<br />

on online security and<br />

cyber-harassment and shown<br />

at more than 70% of secondary<br />

schools in the country.<br />

psychologists at schools<br />

in Slovakia<br />

For the past three years,<br />

<strong>Orange</strong> has conducted a<br />

scheme in Slovakia aimed at<br />

raising children’s awareness of<br />

the responsible use of the<br />

Internet and mobile phones.<br />

Awareness sessions are<br />

conducted at schools with<br />

psychologists who are specially<br />

trained on these issues. A<br />

brochure on the proper use of<br />

new technologies is widely<br />

distributed in <strong>Orange</strong> stores,<br />

schools, academic information<br />

centres and on the website<br />

www.orange.sk. In addition,<br />

the educational portal<br />

www.oskole.sk offers useful<br />

advice on safe and responsible<br />

usage of new technologies.<br />

<strong>Orange</strong> Spain and Protégeles<br />

sign a partnership for the<br />

protection of children<br />

In June 2009, <strong>Orange</strong> Spain<br />

signed a partnership with the<br />

Protégeles association to<br />

conduct joint actions for the<br />

protection of children and the<br />

fight against unlawful content.<br />

As part of this agreement,<br />

<strong>Orange</strong> specifically agreed<br />

to facilitate access from its<br />

website to the signalling<br />

mechanism for child<br />

pornography content from the<br />

portal www.protegeles.com,<br />

which forms part of the<br />

European network Inhope.<br />

having fun in <strong>complete</strong> safety<br />

In <strong>France</strong>, the United Kingdom<br />

and Spain, <strong>Orange</strong> uses the<br />

European PEGI standard<br />

(www.pegi.info) to inform<br />

parents and minors about<br />

possible risks associated with<br />

the video games available on<br />

<strong>Orange</strong> World. Parental controls<br />

have been implemented for<br />

adult games.<br />

45


tackling the issue<br />

of radio waves<br />

For years, concerns have been raised over exposure to radio waves and the potential health effects that<br />

this might have. It is our <strong>responsibility</strong> to respond to them in a <strong>complete</strong>ly transparent manner.<br />

four key commitments<br />

In 2009, we refined our policy on radio<br />

waves to better distinguish between issues<br />

related to relay antennas and those related<br />

to mobile phones.<br />

Our new policy is based on four key commitments.<br />

To implement this policy, we rely on a network<br />

of radio wave correspondents in each<br />

of the main countries where we are<br />

present.<br />

transparent communication<br />

As part of the deployment of the Group policy<br />

on radio waves, our subsidiaries are<br />

introducing suitable communication tools to<br />

inform stakeholders about radio waves and<br />

communication technologies and to respond<br />

clearly to concerns. Our scientists verify all<br />

studies, <strong>report</strong>s and opinions by health<br />

authorities, governments and experts on<br />

health and radio waves, both internationally<br />

and nationally.<br />

Alongside the information campaigns<br />

by national mobile telephone operator<br />

associations (such as the AFOM in <strong>France</strong><br />

or the MOA in the United Kingdom), some<br />

of our subsidiaries in Europe, as well as<br />

Mobinil in Egypt, make scientific, regulatory<br />

and technical information available on their<br />

websites, along with links to the relevant<br />

standards organizations and national associations.<br />

In addition to this information effort, new<br />

relay antenna installation or modification<br />

projects are being conducted in close<br />

cooperation with local authorities and communities.<br />

In <strong>France</strong>, the UK, Switzerland and Spain,<br />

we follow guidelines on good practice<br />

drafted by local or national authorities, some<br />

in partnership with mobile operator associations.<br />

contributing to research efforts<br />

Our teams of researchers participate actively<br />

in technological research by developing<br />

methods and tools to measure and view the<br />

intensity of radio waves and conducting<br />

studies on dosage and metrology. We specifically<br />

contribute to research on dosage<br />

conducted at the National Research Agency<br />

and the WHIST Laboratory, together with<br />

the Telecom Institute.<br />

We also participate in working groups on<br />

international standardization (CENELEC,<br />

ITO, ETSI, etc).<br />

Furthermore, our Group funds public and<br />

private epidemiological and biological<br />

research programmes as part of the agenda<br />

of the WHO and the SCENIRH, as well<br />

as those with the Fondation Santé<br />

Radiofréquence in <strong>France</strong>, the Fondation de<br />

Recherche Suisse sur la Communication<br />

Mobile in Switzerland, and the MTHR<br />

(Mobile Telecommunications and Health<br />

Research) programmes in the United<br />

Kingdom.<br />

ensuring compliance with regulations on<br />

relay antennas<br />

In the absence of more restrictive local<br />

regulations, all our subsidiaries must<br />

observe the recommendations of the<br />

ICNIRP* (International Commission on<br />

Non-Ionizing Radiation Protection) or of<br />

the IEEE on maximum public exposure<br />

<strong>Orange</strong> footprint status regarding<br />

EMF<br />

legislation: European recommendation<br />

<strong>Orange</strong> applies European recommendation<br />

other local legislation applied by <strong>Orange</strong><br />

Tunisia<br />

Jordan<br />

Egypt<br />

UK<br />

Poland<br />

Belgium<br />

Luxembourg<br />

Slovakia<br />

<strong>France</strong><br />

Austria<br />

Switzerland<br />

Romania<br />

Moldova<br />

Mali Niger<br />

Senegal<br />

Guinea-Bissau<br />

Guinea<br />

Republic<br />

Cameroon<br />

of Côte d’Ivoire<br />

Equatorial<br />

Guinea<br />

Dominican Republic<br />

• Caribbean<br />

Central African<br />

Republic<br />

Uganda<br />

Kenya<br />

Madagascar<br />

Spain<br />

Armenia<br />

Botswana<br />

• Mauritius<br />

•Reunion<br />

Portugal<br />

46 / experiencing the world with confidence<br />

• Vanuatu


focus<br />

guidelines for relay antennas. To check the<br />

compliance of our facilities, we regularly<br />

take field measurements near our masts.<br />

These measurements are then made public<br />

on national authority websites. The<br />

measurements in Europe and Egypt show<br />

exposure levels in the vicinity of our masts<br />

that are well below ICNIRP thresholds.<br />

promoting proper use of mobile phones<br />

Information about the SAR, or Specific<br />

Absorption Rate of a mobile phone, which<br />

indicates the maximum level of radio waves<br />

to which a user may be exposed, can be<br />

found on our websites, in-store or in manufacturers’<br />

leaflets. In addition, for customers<br />

wishing to reduce their personal exposure<br />

to radio waves, a hands-free kit is automatically<br />

provided in the mobile phone packaging.<br />

Information on proper usage of mobile<br />

phones issued by the relevant public or<br />

national authorities is conveyed by each of<br />

our subsidiaries on their website or via any<br />

other suitable communication channel.<br />

Among the measures proposed, the use of<br />

an earpiece reduces exposure to mobile<br />

phone radiation by a factor of 10. In addition,<br />

some relevant national authorities also<br />

recommend that users should try to avoid<br />

making calls in areas with poor reception,<br />

by checking the number of reception bars<br />

displayed on the mobile phone.<br />

the status of research<br />

The World Health Organization<br />

(WHO), SCENIHR* and ICNIRP*<br />

reviewed the scientific studies<br />

on the health effects of radio<br />

waves and concluded that<br />

public exposure due to relay<br />

antennas and access points<br />

does not engender identifiable<br />

risks for neighbouring<br />

communities.<br />

As far as mobile telephones are<br />

concerned, the result of these<br />

studies does not reveal proven<br />

risks, although at this stage they<br />

cannot be entirely ruled out.<br />

That is why the health<br />

authorities recommended<br />

continued research in order<br />

to check whether prolonged<br />

exposure (greater than ten<br />

years) could have effects on<br />

health.<br />

To date, none of the authorities<br />

recommend lowering the<br />

recommended public exposure<br />

limits, as confirmed in 2009 by<br />

the ICNIRP.<br />

<strong>France</strong>: participation<br />

in the radio waves debate<br />

In <strong>France</strong>, <strong>France</strong> Telecom<br />

participated in the round table<br />

on “radio waves, health and the<br />

environment” organized in May<br />

2009 at the government’s<br />

initiative. This reaffirmed the<br />

lack of health risks for those<br />

living in the vicinity of mobile<br />

phone masts, considering the<br />

weak levels of exposure, and<br />

advocated the adoption of the<br />

precautionary principle for the<br />

use of mobile phones. Following<br />

the round table, an operating<br />

committee on modelling and<br />

experimentation concerning<br />

exposure and cooperation<br />

(COMOP) was set up. In the<br />

follow-up to COMOP, ministers<br />

praised the constructive spirit<br />

and quality of the discussions<br />

between the stakeholders<br />

in this forum.<br />

an exemplary information<br />

mechanism in Egypt<br />

Mobinil has implemented a<br />

comprehensive mechanism for<br />

informing the public about radio<br />

waves. An information booklet<br />

answers the main questions<br />

raised by mobile phones and<br />

masts. Each month, the Group<br />

organises meetings on the<br />

subject among local<br />

communities. In addition,<br />

a raft of measures has been<br />

implemented every year since<br />

2001 to check emissions from<br />

masts. In 2009, 1,100 masts<br />

were inspected, with a 100%<br />

compliance rate with the<br />

international recommendations<br />

of the ICNIRP.<br />

a new research laboratory<br />

on dosimetry<br />

<strong>Orange</strong> Labs and the Telecom<br />

Institute created a joint<br />

laboratory in 2009, the WHIST<br />

Lab, which bolsters the Group’s<br />

contribution in the area of<br />

dosimetry. The Whist laboratory<br />

is participating in a new National<br />

Research Agency project known<br />

as “Kidpocket”, which studies<br />

the exposure of children to<br />

radiation from new technology.<br />

47


esponsible<br />

procurement principles<br />

The Group’s procurement policy is a key pillar of its control of <strong>social</strong> and environmental risks. Through<br />

stronger partnerships with suppliers and subcontractors, it enables better spread of sustainable development<br />

principles and encourages the rapid development of more environmentally-friendly products.<br />

We pay special attention to the practices<br />

adopted by our suppliers and subcontractors,<br />

and include environmental and ethical<br />

criteria in the selection and evaluation<br />

process. Aware of the power that comes<br />

from being an international group, we seek<br />

to exert a positive influence by encouraging<br />

our partners to develop more environmentally-friendly<br />

products.<br />

Within this same mechanism, dedicated<br />

training was launched in 2009 for responsible<br />

procurement, including human rights<br />

and especially the prohibition of child<br />

labour. In <strong>France</strong>, more than half of all<br />

Group purchasers had received the training<br />

by the end of 2009.<br />

a structured evaluation<br />

process<br />

The <strong>France</strong> Telecom Group selects its suppliers<br />

through a seven-stage process,<br />

including supplier evaluation or listing at<br />

certain points, as well as throughout the<br />

lifetime of the procurement contract.<br />

Besides quality-delivery-cost, the supplier<br />

evaluation takes account of the following:<br />

– adherence to applicable laws and regulations;<br />

– observance of the rules of confidentiality,<br />

fairness and subcontracting;<br />

– the existence of clearly formalized hiring<br />

and action plans;<br />

– consumption of energy and natural<br />

resources;<br />

– <strong>social</strong> and environmental risk management<br />

initiatives.<br />

In 2009, the evaluation process was made<br />

more stringent with the introduction of<br />

<strong>social</strong> audits aimed at ensuring that suppliers<br />

and their subcontractors adhere to the<br />

Group’s commitments in terms of decent<br />

working conditions, including not using<br />

forced labour or child labour.<br />

contractual requirements<br />

All our contracts with Group-listed suppliers<br />

contain a responsible procurement<br />

clause entitled “Ethical practices – <strong>corporate</strong><br />

<strong>responsibility</strong>”. Strengthened in 2008,<br />

this clause enables us to include our <strong>corporate</strong><br />

<strong>responsibility</strong> commitments in our<br />

procurement contracts. Besides Group<br />

contracts, it is being progressively implemented<br />

in local contracts by our subsidiaries.<br />

Furthermore, we examine energy consumption<br />

requirements and water and<br />

temperature conditions, if these are relevant.<br />

In order to improve the environmental performance<br />

of the Group’s products and<br />

services, our calls for tender and contracts<br />

with manufacturers will increasingly require<br />

data on equipment energy consumption<br />

and CO 2 emissions related to the manufacture,<br />

distribution and use of the products.<br />

an overall performance<br />

monitoring device<br />

Since 2004, our QREDIC ® tool has allowed<br />

us to measure the overall performance<br />

(economic, environmental, <strong>social</strong> and ethical)<br />

of our suppliers. This tool is implemented<br />

in all contracts using Group-listed<br />

suppliers.<br />

Each contract is evaluated once or twice a<br />

year, with the support of the entities concerned.<br />

The results are presented to the<br />

suppliers and, if necessary, allow progress<br />

plans to be defined.<br />

This monitoring system, which already<br />

existed in local procurement contracts in<br />

<strong>France</strong> and the UK, was deployed in 2009<br />

on local procurement contracts in Spain,<br />

Romania, Switzerland, the Dominican<br />

Republic and Republic of Côte d’Ivoire.<br />

For 2009, QREDIC ® has been implemented<br />

for 52% of the Group’s procurement (consolidated<br />

data).<br />

129<br />

out of 155 suppliers monitored have<br />

had a CSR evaluation within the last twelve months.<br />

94%<br />

of evaluated suppliers showed results conforming to Group requirements.<br />

The remaining 6% were the objects of corrective action plans in 2010.<br />

48 / experiencing the world with confidence


focus<br />

stricter supplier risk<br />

management<br />

Companies are potentially exposed to a<br />

wide range of risks in terms of procurement<br />

and supply: these include financial<br />

risks, performance risks (quality, delivery,<br />

innovation), geopolitical risks, weather,<br />

health risks, <strong>corporate</strong> <strong>responsibility</strong> risks,<br />

and so on.<br />

To deal with these potential risks and better<br />

anticipate them, we developed a surveillance<br />

and alert mechanism in 2009 for<br />

the entire spectrum of risks. We have<br />

developed an identification model in order<br />

to identify suppliers whose failure could<br />

have significant consequences on our<br />

business. These suppliers are regularly<br />

evaluated by different departments:<br />

Supplier Performance Development for<br />

CSR and performance (quality, delivery,<br />

innovation); a dedicated team for finance;<br />

our China office for supply and production.<br />

CSR evaluations derive from a comparison<br />

of the critical nature of the risks presented<br />

by the company’s activity and its ability to<br />

control them. This CSR evaluation is supplemented<br />

by the results of <strong>social</strong> audits.<br />

<strong>social</strong> audits in Asia<br />

The Group has entered into<br />

an agreement with an<br />

internationally renowned firm<br />

to perform audits and controls<br />

on suppliers in the Far East.<br />

Initially, the services focused<br />

on audits related to production<br />

quality. Since 2009, these audits<br />

have also included the <strong>social</strong><br />

dimension. An initial audit of<br />

this type was performed in late<br />

2009, based specifically on the<br />

SA 8000 international standard.<br />

In addition, a cooperation<br />

agreement was signed in<br />

December 2009 between<br />

Deutsche Telekom, Telecom<br />

Italia and our Group to share<br />

the CSR audits of Asian<br />

suppliers that will be conducted<br />

according to a shared<br />

methodology. This initiative will<br />

reinforce the consideration of<br />

<strong>corporate</strong> <strong>responsibility</strong><br />

principles in the supply chain,<br />

optimizing its evaluation<br />

process both for the suppliers<br />

and the operators.<br />

a status <strong>report</strong> on local<br />

contracts<br />

In 2009, we performed a status<br />

<strong>report</strong> on the existence of the<br />

“Ethical practices – <strong>corporate</strong><br />

<strong>responsibility</strong>” clause in the<br />

local contracts of several<br />

subsidiaries in Europe, Africa<br />

and the Middle East. This status<br />

<strong>report</strong> noted that over 80%<br />

of local contracts contained this<br />

clause. Factors such as national<br />

context and local regulations<br />

influence the inclusion of this<br />

clause in its entirety.<br />

a supplier seminar on eco-rating<br />

On March 25, 2009, as part of<br />

the product eco-labelling project<br />

launched in June 2008, we<br />

asked our 19 mobile handset<br />

suppliers to share the lessons<br />

learnt from the first two waves<br />

of handset evaluations, and the<br />

changes made to the<br />

methodology. All the suppliers<br />

were represented and were able<br />

to engage in exchanges on the<br />

methodology used, the adopted<br />

hypotheses, and the findings<br />

resulting from the evaluations.<br />

On this occasion, we were also<br />

able to share our environmental<br />

concerns, specifically in terms<br />

of sensitive and non-renewable<br />

resources and the fight against<br />

climate change.<br />

49


2009 <strong>report</strong><br />

objectives disclosed<br />

in the previous <strong>report</strong><br />

deadline status major achievements in 2009<br />

Quality of service<br />

Improve the performance monitoring in<br />

terms of quality of service.<br />

Publicly disclose the customer contact<br />

rate (calls to technical support centres)<br />

in the four main countries.<br />

Continue the deployment of the action<br />

plans intended to improve quality of<br />

service.<br />

Upstream inclusion of simplicity in<br />

product design by involving<br />

ergonomists.<br />

2009<br />

2009<br />

2009<br />

2009<br />

Security and protection of personal information<br />

Increase security of products and<br />

services.<br />

2009<br />

Greater recognition of country risk. 2009<br />

Making the use of encryption and<br />

authentication solutions mandatory<br />

for sensitive data across all Group<br />

companies.<br />

Child protection<br />

Continue deployment in all Group<br />

companies of measures recommended<br />

by the European framework on Safer<br />

use of Mobile Phones by Children and<br />

by the GSMA alliance for the fight<br />

against child pornography.<br />

Set up a working group to draft<br />

recommendations for new applications<br />

(e.g. <strong>social</strong> networks, online games,<br />

blogs, etc).<br />

Continue efforts by European<br />

companies to instruct teachers on safe<br />

Internet use.<br />

2009<br />

2009<br />

2009<br />

2009<br />

Implementation of the CET (Customer Experience Tracker) in all main<br />

European countries to measure customer satisfaction.<br />

These customer contact rates are available for consultation on<br />

page 39.<br />

Implementation of Web 2.0 projects: the help forum with responses<br />

certified by an <strong>Orange</strong> technician and the free e-Chat service that<br />

enables the user to chat online with a representative, which provides<br />

people with speech and/or hearing impairments with access to the<br />

assistance that they need, and also saves making costly calls to the<br />

hotline. Opening of two concept stores in the UK (Milton Keynes and<br />

Monmouth) based on the community and multimedia for better<br />

meeting (and learning about) the needs of our customers.<br />

Inclusion of the “Simplicity +” approach in the product development<br />

process (Time-to-Market process).<br />

Continuation of the implementation of Test Centres and Customer<br />

Expertise Centres (10 centres). Increased customer experience tests<br />

prior to the launch of products and services.<br />

All multiple-country solutions originating from the technical centre and<br />

presenting a security issue have undergone specific monitoring.<br />

Guide to internal usage made available to sales staff, explaining how<br />

to control risks and security in the development of any product or<br />

service.<br />

The policy of linking personal safety to country risk was deployed in<br />

2009. The aim is to improve the safety of travellers and expatriates by<br />

introducing universal guidelines.<br />

Preparation of the Group policy on information security while travelling<br />

(widespread in December 2009), followed by the drafting of guidelines<br />

on good practice (due out in 2010).<br />

Decision to extend this to strategic marketing and launch of<br />

operations. Preparation of a guide enabling sensitive information to be<br />

better identified (currently available in French with an English version to<br />

follow). Due to be rolled out to other Group companies in 2010.<br />

Launch of a working group in March 2009 to direct the deployment<br />

of national action plans.<br />

Implementation of a parental control system in most European<br />

countries.<br />

Implementation of child pornography content filtering in Romania and<br />

Slovakia in 2009.<br />

Launch of a working group in September 2009, which identified and<br />

prioritized the major issues for which recommendations will be defined<br />

in 2010.<br />

New educational film distributed to schools in the United Kingdom.<br />

Participation in the development of the Spanish “Teach Today” portal.<br />

50 / experiencing the world with confidence


objectives disclosed<br />

in the previous <strong>report</strong><br />

deadline status major achievements in 2009<br />

Responsible communication<br />

Set up a working group to define Group<br />

guidelines on responsible communication.<br />

Radio waves<br />

Continue to implement the Group’s<br />

policy on electromagnetic radiation<br />

within all Group companies.<br />

Extend SAR labelling of mobile phones<br />

to <strong>Orange</strong> websites, user guides and<br />

<strong>Orange</strong> stores for the Group’s principal<br />

entities.<br />

Make information on proper usage of<br />

mobile phones available to customers<br />

via the Group subsidiaries, websites,<br />

or at <strong>Orange</strong> stores.<br />

Responsible procurement<br />

Include a section on “energy saving<br />

and sustainable development” during<br />

supplier meetings.<br />

Adapt the “Ethical practices – <strong>corporate</strong><br />

<strong>responsibility</strong>” clause to emerging<br />

countries (Asia/India) for a better<br />

understanding of the Group’s<br />

commitments.<br />

Introduce environmental criteria when<br />

choosing mobile handsets distributed<br />

by the Group.<br />

Deploy the QREDIC ® tool to measure<br />

supplier performance for local contracts<br />

in other countries.<br />

2009<br />

2009<br />

2010<br />

2010<br />

2009<br />

2009<br />

2009<br />

2009-2010<br />

Development in 2009 of a code of responsible communication, which<br />

was presented to the Group Management Committee and worked on<br />

with communication managers from the UK, <strong>France</strong> and Spain.<br />

Updating in 2009 of the Group’s policy on electromagnetic radiation<br />

to distinguish the issues related to mobile phones from those related<br />

to masts.<br />

Extension of SAR labelling onto websites, user guides, or in <strong>Orange</strong><br />

shops for the main Group entities.<br />

Conducting measures of network antenna power either during<br />

independent organizations’ campaigns, or by ensuring the<br />

presentation of a certificate of conformity (ICNIRP or according to local<br />

legislation) the moment they are put into service.<br />

Information campaign in place in major European countries except<br />

Poland.<br />

Letter sent out in January 2009 to all strategic suppliers.<br />

Adoption and gradual reinforcement of energy consumption criteria in<br />

Group consultations.<br />

Two Supplier Business Reviews organized in 2009, including an<br />

energy consumption section.<br />

Work in progress to adapt the “Ethical practices – <strong>corporate</strong><br />

<strong>responsibility</strong>” clause to different types of purchases and to the<br />

geographical location. Specific work carried out with Asian suppliers.<br />

Launch of a <strong>social</strong> audit on asian suppliers according to the SA 8000<br />

standard: one in China in 2009.<br />

Addition of supplementary questions in the product selection process<br />

allowing the environmental impact of a product to be assessed. Due<br />

to lack of information from suppliers, this criterion could not be used.<br />

Discussions under way with our suppliers on this subject. The<br />

environmental performance labelling of a product can only be done<br />

after its selection.<br />

The QREDIC ® tool was deployed in 2009 on local purchases in<br />

Romania, the Dominican Republic, Spain and Switzerland.<br />

item reviewed by Deloitte objective acheived project in progress<br />

51


2010 roadmap<br />

objectives<br />

deadline<br />

Customer relations<br />

Implement plans to improve the customer experience in the eight main European countries. 2010<br />

Responsible communication<br />

Extend the responsible communication charter implemented in <strong>France</strong> to our European operations. 2010<br />

Data security<br />

Continue employee awareness on data security, especially during travel. 2010<br />

Bolster oversight on “IT and network” security and continue the development of secured services on PCs and PDAs. 2010<br />

Continue to focus on security in the development of new products and services by appointing dedicated security<br />

analysts in the Group’s major Business entities.<br />

Continue to implement the security management system (SMS) improvement loop, with an emphasis on event security<br />

management and business continuity management.<br />

2010<br />

2010<br />

Privacy protection<br />

Define a Group privacy policy and establish a local action plan under the charter for each European country. 2010<br />

Determine a maximum data storage period for each of the Group’s search engines. 2010-2011<br />

Develop and deploy tools enabling each customer to better manage all data posted on <strong>Orange</strong> services. 2010-2011<br />

Inform our customers of the risks and good practice in terms of the protection of personal data. 2010<br />

Establish a “Privacy Day” to mobilize employees on personal data protection issues. 2010<br />

52 / experiencing the world with confidence


objectives<br />

deadline<br />

Promotion of good usage of services<br />

Governance<br />

Implement “advice on safe and responsible usage”.<br />

Child protection:<br />

– define a Group policy and establish an action plan for each European country with local implementation of the<br />

charter;<br />

– implement a parental control system for the entire content offering;<br />

– launch user communication and awareness campaigns.<br />

2010<br />

2010<br />

2010-2011<br />

2010-2011<br />

Electromagnetic radiation<br />

Define the doctrine in terms of employee intervention. 2010<br />

Extend compliance audits on mobile phone masts. 2010-2012<br />

Responsible procurement<br />

Review the responsible procurement clause to facilitate its inclusion by stakeholders. 2010<br />

Implement a shared evaluation system for supplier <strong>social</strong> and environmental risks. 2010<br />

Continue conducting <strong>social</strong> audits on our suppliers and subcontractors in China. 2010<br />

Deploy our QREDIC ® tool on local contracts in Poland and Slovakia. 2010<br />

53


a world<br />

accessible to all<br />

“Our business is all about connecting people. We are there to enrich<br />

people’s day-to-day existence and make life easier by allowing them to<br />

interact more with family, friends, professional contacts, services, public<br />

institutions, associations and interest groups, etc. Our technology opens<br />

up a whole new range of potential applications, and we are convinced<br />

that the benefits that they bring should be shared with as many people as<br />

possible. Because the new digital world only makes sense if it is available<br />

to everyone – regardless of their location, age, health, <strong>social</strong> status or level<br />

of education.”


access for all<br />

One of the main aims of our <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> policy is to provide broader access to<br />

our communication services. The Group is therefore closely involved in actions and investments<br />

aimed at increasing the geographical coverage of its networks: opening up isolated regions,<br />

tackling “dead zones”, and increasing the connectivity of developing countries.<br />

Since access to communication services may be held back by economic difficulties, we make an<br />

effort to offer products suitable for people on low incomes, allowing them access to the services<br />

they need to make daily life easier. Lastly, we have initiatives in place to facilitate access to<br />

communication among the disabled or dependent.<br />

spreading technological progress<br />

The Group is driven by innovation. It nurtures the development of original technologies and<br />

services whose potential applications go beyond the realm of traditional telecommunications. We<br />

believe it is our <strong>responsibility</strong> to turn these developments into tangible results and apply them in<br />

new areas. In healthcare, for example, we face the challenges of dependency and better care; in<br />

local development, we strengthen the economic fabric and facilitate communication between<br />

companies and administrations; in education, culture and knowledge, we provide dedicated<br />

products.<br />

encouraging sharing and cooperation<br />

In short, we are committed not only to furthering interaction, but enhancing it. By promoting new<br />

applications, we can foster a wide range of initiatives that strengthen solidarity, bring communities<br />

together, and encourage local projects that will yield benefits for the greatest number of people.


58 offering everyone access to our services<br />

64 sharing the results of innovation<br />

70 2009 <strong>report</strong><br />

71 2010 roadmap


offering everyone<br />

access to our services<br />

Sharing the results of new communication and innovation services first means trying to ensure that everyone<br />

is able to access them. This is why we are committed to helping those who have difficulty in accessing<br />

our products and services, by actively fighting exclusion, whether geographical, economical, cultural<br />

or medical.<br />

bringing isolated areas closer<br />

together<br />

National and regional development vastly<br />

contributes to a regions’ economic appeal,<br />

and the well-being of its inhabitants. In<br />

order to encourage this digital inclusion,<br />

the Group is continually extending the<br />

coverage of its Internet access networks<br />

and fixed and mobile telephony services,<br />

by deploying alternative solutions for areas<br />

where traditional technologies are not<br />

technically or economically feasible. We<br />

also finance specific projects to enable<br />

developing countries to access communication<br />

infrastructures.<br />

innovative connection solutions<br />

In <strong>France</strong>, the Group is strongly committed<br />

alongside local governments to deploying<br />

and improving its networks continually.<br />

This partnership approach has made<br />

<strong>France</strong> a country in which almost the entire<br />

population can be connected to broadband<br />

solutions. However, some “white<br />

areas” remain; these are isolated points<br />

too far from the Main Distribution Frame to<br />

receive ADSL. In order to open up those<br />

areas located in isolated and sparsely<br />

populated territories, <strong>France</strong> Telecom is<br />

offering local governments and their inhabitants<br />

alternative solutions such as a specific<br />

distribution frame for non ADSL<br />

eligibility zone or satellite solutions.<br />

network of fibre optic submarine cables connecting Africa<br />

At the end of 2009, more than 400 of such<br />

distribution frames were in service, with<br />

over 1,000 in the process of deployment.<br />

This new equipment will make approximately<br />

100,000 additional customers eligible<br />

for ADSL products in metropolitan<br />

<strong>France</strong>.<br />

Another option, satellite Internet, has also<br />

met with great success: in <strong>France</strong>,<br />

18,000 customers have subscribed to the<br />

solutions developed by Nordnet at the end<br />

of 2009.<br />

In Botswana, Cameroon, and Mali, WiMax<br />

(Worldwide Interoperability for Microwave<br />

Access) technology makes it possible to<br />

provide Hertzian broadband connections.<br />

In Senegal, the CDMA (solution deployed<br />

by <strong>Orange</strong>) uses wireless technology to<br />

reach isolated areas not covered by ADSL<br />

Internet access, ensuring that 100% of<br />

villages with more than 500 inhabitants<br />

now have Internet access.<br />

Another solution for isolated areas, Flybox,<br />

means that inhabitants of regions without<br />

fixed ADSL coverage can enjoy Wi-Fi or<br />

wired Internet access via a mobile broadband<br />

network. Initially deployed in Romania,<br />

Slovakia, Egypt and Switzerland, the Flybox<br />

was rolled out in Moldova, Armenia and<br />

Botswana in 2009.<br />

In Africa, solar stations provide better<br />

access to mobile communications in rural<br />

areas without an electricity grid, as well as<br />

being environmentally friendly.<br />

58 / a world accessible to all


connecting African countries<br />

Our Group supports several submarine<br />

cable construction projects designed to<br />

increase Internet connection capacity and<br />

quality in African countries.<br />

Installed on November 16, 2009, the LION<br />

cable links Madagascar, Reunion Island and<br />

Mauritius using 1,000 km of fibre optics. The<br />

LION cable was laid by Chamarel, one of<br />

<strong>France</strong> Telecom’s cable-laying ships. LION<br />

will enable improved access to the Internet,<br />

a decisive factor for the socioeconomic<br />

development of this region.<br />

Regional cooperation in the Indian Ocean<br />

will be further strengthened by plans to<br />

extend the LION cable to Mombasa (Kenya),<br />

where several opportunities for interconnection<br />

with other undersea cables exist. To find<br />

out more, check the mini-site dedicated to<br />

the LION cable http://lion.orange.com/<br />

default/EN/all/lion.<br />

Another project supported by the Group, the<br />

EASSY (Eastern Africa Submarine System)<br />

cable, will give around 10 East African countries<br />

access to the Internet by late 2010, as<br />

well as offering regional connectivity. Three<br />

Group companies are stakeholders in the<br />

project (<strong>France</strong> Telecom SA, Telkom Kenya<br />

and Mauritius Telecom).<br />

We also contribute to the deployment of<br />

undersea cables on Africa’s Atlantic coast.<br />

By the end of 2011, the ACE (African Coast<br />

to Europe) cable will link South Africa to<br />

<strong>France</strong>, allowing as many people as possible<br />

from the west coast of Africa to have access<br />

to the worldwide broadband network.<br />

distributing our services<br />

in a different way<br />

In addition to network coverage, we have<br />

to provide users in isolated areas with the<br />

services they need to support their applications.<br />

This is why we are developing indirect distribution<br />

solutions, such as the Botika<br />

network in Madagascar or the <strong>Orange</strong><br />

franchise stores in Mali, which provide<br />

outreach services in isolated areas while<br />

creating local jobs.<br />

We are also implementing original distribution<br />

solutions, such as mobile units which<br />

provide information about Internet technologies<br />

and mobile communications in<br />

regions where there are no points of sale.<br />

After Egypt, Romania and Spain, <strong>Orange</strong><br />

Madagascar has in turn embarked on a<br />

tour of the island in 2009.<br />

Joseph-François Kergueris<br />

Senator and President of Morbihan county council<br />

“In Morbihan, 4,600 households do not have access to ADSL and 20,000 have access to it under unsatisfactory conditions.<br />

These households only account for a small portion of the 360,000 lines in the region; there are not many of them, which is all<br />

the more reason to take an interest, as broadband is an increasingly universal service. Everyone needs it at home, work, and<br />

in life. Going forward, it also promotes economic development throughout the region.<br />

So we must continue to respond to needs accordingly, enabling people and companies to look to the future. But such is the<br />

change in Internet usage that only a public-private partnership can deliver a solution under the right economic and technical<br />

conditions and within a short timeframe. By entering into a public-private partnership to guarantee broadband for sparsely<br />

populated areas and a fast return on investment, the council is fulfilling its regional development mandate.”


offers adapted to populations<br />

with low incomes<br />

<strong>France</strong> Telecom <strong>Orange</strong> is committed to<br />

furthering access to new technologies for<br />

people on low incomes.<br />

special tariffs for low-income groups in<br />

developed countries<br />

<strong>France</strong> Telecom fully meets its universal<br />

s e r v i c e o b l i g a t i o n s , r e n e w e d o n<br />

December 11, 2009, for the period from<br />

2010-2012.<br />

In this context, a <strong>social</strong> subscription is<br />

offered for a 12-month period at €6.49<br />

including tax, instead of €16. Benefiting<br />

from all the characteristics of a primary<br />

subscription, it is intended for people eligible<br />

for the French “RMI” <strong>social</strong> welfare payment<br />

for low-wage earners, and for<br />

beneficiaries of the adult disability allowance<br />

and the specific solidarity allowance<br />

for the unemployed at the end of their benefits.<br />

This service is available in mainland<br />

<strong>France</strong> and the French overseas territories.<br />

Additionally, in June 2009, as soon as the<br />

RSA came into force, we took the initiative<br />

of launching an all-inclusive blocked package<br />

for €10 per month with no term commitment.<br />

Similar offers exist in other European countries<br />

such as Belgium, where it is required<br />

by law.<br />

In Slovakia, <strong>Orange</strong> offers special discounts<br />

– up to 99% off the monthly bill –<br />

for people in underprivileged areas or<br />

suffering from long-term conditions.<br />

innovative concepts in developing<br />

countries<br />

In Africa, besides making low-cost handsets<br />

available and offering prepaid plans<br />

at affordable rates, we are developing<br />

original solutions to facilitate access to our<br />

products and services, such as OFA,<br />

which is aimed at working women.<br />

Launched in May 2009 in Republic of Côte<br />

d’Ivoire, it offers small communities, especially<br />

of women, an attractive fleet rate.<br />

100<br />

15<br />

12<br />

80<br />

60<br />

40<br />

20<br />

9<br />

6<br />

3<br />

0<br />

0<br />

3G coverage in % of population, progress 2007-2009 in the 4 main countries<br />

– – <strong>France</strong><br />

– – UK<br />

– – Poland<br />

–x– Spain<br />

2007 2008 2009<br />

growing proportion of broadband (ADSL) customers in the Group (in millions)<br />

(source: <strong>France</strong> Telecom <strong>Orange</strong>)<br />

2.0<br />

1.8<br />

Broadband ADSL<br />

1.6 1.4<br />

10.4 10.8 11.7 11.8 12.2 12.4 12.7 13.0 13.2 13.4 13.4 13.5<br />

2007 2008 2009<br />

Internet (excluding ADSL)<br />

1.2 1.1 0.9 0.8 0.7 0.6 0.6 0.5<br />

60 / a world accessible to all


focus<br />

three new public-private<br />

partnerships in <strong>France</strong><br />

After Auvergne, <strong>France</strong> Telecom<br />

<strong>Orange</strong> signed three new publicprivate<br />

partnerships in 2009 for<br />

covering broadband “dead<br />

zones”.<br />

• In Morbihan, a 12 million euro<br />

investment will provide coverage<br />

for the last dead zones in this<br />

region and will increase the<br />

speed for a large proportion of<br />

its ADSL households. Fourteen<br />

business districts and over 600<br />

companies will have a fibre-optic<br />

connection with ultra-high-speed<br />

broadband.<br />

• The second agreement signed<br />

with the Gironde region and the<br />

Gironde Digital joint association<br />

aims to provide all homes with<br />

broadband within fifteen months.<br />

The 53.4 million euro investment<br />

will eliminate dead zones and<br />

optimize regional infrastructures.<br />

To find out more: http://www.<br />

orange.com/fr_FR/collectivites/<br />

amenagement/ppp/ppp_gironde.<br />

jsp<br />

• The partnership formed in<br />

December 2009 with Languedoc-<br />

Roussillon is the most significant<br />

one signed to date. Nearly<br />

400,000 inhabitants across<br />

555 districts will benefit from<br />

the scheme, which will bring<br />

broadband to 99.6% of the<br />

region within eighteen months.<br />

Spain: an exemplary 3G networksharing<br />

agreement<br />

By sharing infrastructure<br />

between operators, mobile<br />

telecommunications networks<br />

can be deployed faster and with<br />

less impact on the environment.<br />

In addition to sharing passive<br />

infrastructure (pylons and<br />

masts), which we have done for<br />

some time, we are exploring<br />

more complex ways of sharing<br />

active infrastructure<br />

(“RAN-sharing”). Since late 2007<br />

in Spain, <strong>Orange</strong> and Vodafone<br />

have had a continuous<br />

agreement to share their 3G<br />

networks to boost UMTS<br />

coverage of towns with fewer<br />

than 25,000 inhabitants. At the<br />

end of 2009, 3,300 base stations<br />

were being shared by the two<br />

operators.<br />

Madagascar: the Karavam Be<br />

travels around the country<br />

In 2009, <strong>Orange</strong> Madagascar<br />

and its “Karavam Be” mobile<br />

unit went on a five-month tour of<br />

the country, giving residents in<br />

remote areas a chance to learn<br />

about <strong>Orange</strong> products and<br />

services as part of a mobile<br />

roadshow.<br />

Senegal: a new low-cost offer<br />

with Kirène Mobile<br />

In May 2009, <strong>Orange</strong> and<br />

Senegal’s leading water<br />

distributor, Kirène, joined<br />

together to launch the Kirène<br />

Mobile offer. This attractive new<br />

offer is in response to the<br />

communications needs of<br />

low-income groups in the<br />

country. Kirène Mobile relies<br />

on Sonatel GSM network<br />

infrastructure to provide<br />

coverage throughout Senegal.<br />

The Kirène Mobile top-up cards<br />

have two scratch-off areas on<br />

the back. The first is reserved<br />

for the top-up code; the second<br />

allows customers to collect<br />

points which they can exchange<br />

for Kirène products (e.g. water,<br />

fruit juice, milk, etc).<br />

<strong>France</strong>: used handsets<br />

at <strong>Orange</strong> stores<br />

Since June 2009, used mobile<br />

phones have been available to<br />

buy at <strong>Orange</strong> stores in<br />

metropolitan <strong>France</strong>. A wide<br />

range of regular and high-end<br />

mobile phones, with three<br />

handset categories, is available<br />

at affordable prices (pay-asyou-go).<br />

All refurbished<br />

handsets come with a charger,<br />

battery, hands-free kit and<br />

6-month warranty.<br />

61


facilitating access<br />

to communication services<br />

for the elderly and disabled<br />

Advances in communication technologies<br />

open up new prospects for everyone, especially<br />

for disabled people. This is why for<br />

many years <strong>France</strong> Telecom <strong>Orange</strong> has<br />

been involved in increasing the accessibility<br />

of its products through a tailor-made product<br />

line and a dedicated distribution network.<br />

a design strategy for all<br />

To give everyone, especially the disabled<br />

or the elderly, access to the best technologies<br />

and communications, <strong>France</strong> Telecom<br />

<strong>Orange</strong> has implemented a “design-for-all”<br />

strategy, which ensures that accessibility<br />

principles are taken into account upstream<br />

of any product or service launch.<br />

Accessibility is thus included in all procedures,<br />

from design through to after-sales<br />

service, for the benefit of all customers.<br />

a solution for everyone<br />

A dedicated product line, “autonomy offers,<br />

a solution for everyone”, provides a tailored<br />

response for each type of impairment<br />

(hearing, vision, speech, mobility, prehension<br />

or cognitive difficulties). These fixed<br />

and mobile telephony, Internet or convergent<br />

offers are presented twice a year in a<br />

catalogue available in paper, electronic or<br />

audio CD format to accommodate the<br />

needs of the visually impaired.<br />

In 2009, this range was expanded further<br />

with the addition of 42 new products.<br />

The range is available in the main European<br />

countries. <strong>Orange</strong> Spain already has a<br />

product catalogue on its website, accesibilidad.orange.es.<br />

A brochure for Poland is<br />

currently being designed.<br />

a suitable distribution network<br />

In <strong>France</strong>, products and services for the<br />

elderly and disabled are distributed via a<br />

tailor-made network:<br />

– more than 5,000 sales representatives<br />

and 360 advisors trained in products and<br />

services for the elderly and disabled and<br />

disabled care;<br />

– 192 dedicated stores with four dedicated<br />

“rainbow” areas;<br />

– a dedicated customer centre for the disabled<br />

(free phone 0 800 11 22 33, email<br />

offres.autonomie@orange-ftgroup.com<br />

or fax 0 800 24 69 96). Since November<br />

2009 it has been accessible to the deaf<br />

and speech and hearing-impaired (see<br />

opposite).<br />

In-store, on the website or in the catalogue,<br />

specific signage using pictograms<br />

makes it easier to identify the solutions<br />

best suited to each disability.<br />

being open to all ideas<br />

In order to continually improve our offers and<br />

respond to the changing needs of people<br />

living with a disability, we have an active policy<br />

of meetings and partnerships with specialized<br />

professionals, institutions and<br />

associations. In 2009, we attended meetings<br />

of the Inter-departmental Delegation for the<br />

Disabled on the subject of “Accessibility,<br />

a vehicle for progress”. We also attend meetings<br />

of the Corporate Accessibility Forum, as<br />

well as international working groups on<br />

accessibility (European Commission, UIT,<br />

AFNOR).<br />

Our presence at all major workshops and<br />

conferences on disability and dependency,<br />

such as Handicalyon, Autonomic or the<br />

European Digital Accessibility Forum, also<br />

enables us to get useful feedback on our<br />

products and services and remain on the<br />

lookout for innovations.<br />

well-informed employees<br />

The accessibility mechanism is also the<br />

subject of regular presentations among<br />

our staff. Thus, in 2009, the round table<br />

discussion organized at the <strong>Orange</strong> Village<br />

site in Arcueil enabled approximately<br />

6,000 employees to discover the Autonomy<br />

Offers, gain familiarity with the accessibility<br />

of the websites, and discover the new<br />

online training module dedicated to accessibility,<br />

which was taken up by 3,500 people<br />

in the two months since its launch.<br />

accessible websites<br />

The Group is involved in a vast project<br />

aimed at making internal and external websites<br />

accessible by observing the international<br />

Web Accessibility Initiative (WAI)<br />

standard. By the end of 2009, 352 webmasters<br />

had been trained, and the Group’s<br />

main websites on average met 70% of the<br />

requirements of the WAI AA standard.<br />

62 / a world accessible to all


focus<br />

distance selling:<br />

even more accessible<br />

After a one-year experimental<br />

phase, in 2009 <strong>Orange</strong> <strong>France</strong><br />

went live with its Accessible<br />

distance-selling service for the<br />

deaf, hearing-impaired or<br />

speech-impaired. A European<br />

first, the accessible distanceselling<br />

service makes it possible<br />

to contact a customer advisor<br />

trained in products and services<br />

for the disabled in real time,<br />

through live Internet chat either<br />

in French sign language or in<br />

standard text. To access this<br />

innovative and user-friendly<br />

service, available every<br />

Tuesday, customers just need to<br />

log on to www.orange.fr, go to<br />

the relevant section, and click<br />

on the preferred communication<br />

method.<br />

handsets designed for the<br />

elderly<br />

Launched in <strong>France</strong> in<br />

September 2009, the Doro 345<br />

is an easy to use phone with<br />

largely, widely spaced buttons<br />

and large characters.<br />

Compatible with hearing aids, it<br />

has a dedicated button for<br />

customers who have subscribed<br />

to the mobile phone assistance<br />

option, so they can contact<br />

World Assistance telephone<br />

support, available 24 hours<br />

a day, 7 days a week.<br />

Since 2009, <strong>Orange</strong> Slovakia<br />

also offers the ZTE S302<br />

“maxiphone”, a phone that is<br />

very easy to use, designed<br />

especially for the elderly, and<br />

equipped with functions making<br />

it accessible to the visually or<br />

hearing-impaired.<br />

b-link: navigation with a simple<br />

blink of the eyes<br />

The TP R&D team in Poland<br />

have developed b-link, a man-tomachine<br />

interface controlled by<br />

blinking. This system was<br />

designed for people with only<br />

limited mobility of their limbs<br />

and who are thus unable to use<br />

a mouse or keyboard. This<br />

open-source application,<br />

available free of charge on the<br />

website http://b-link.<br />

sourceforge.net/, enables<br />

website navigation and the use<br />

of applications such as<br />

Wordpad, MS Word or MS<br />

Outlook with the mouse and<br />

keyboard cursor, both controlled<br />

by blinking. For many people<br />

with limited mobility, b-Link will<br />

represent an unprecedented<br />

opportunity to connect to the<br />

world.<br />

BlueEyes: an innovative audio<br />

and visual tracking system by<br />

mobile phone<br />

BlueEyes is an innovative audio<br />

and visual tracking system that<br />

enables the visually-impaired<br />

to travel about more easily.<br />

In 2009, this system was tested<br />

by the Paris public transport<br />

operator RATP on both the<br />

metro and overland rail<br />

networks. Partnering the project,<br />

the Group Accessibility<br />

Department supplied the mobile<br />

phone equipment.<br />

63


sharing the results<br />

of innovation<br />

The Group’s innovative solutions have led to our products and services being used for the benefit of the<br />

public in entirely new areas. We are perfecting solutions for keeping dependent or chronically ill people at<br />

home, and are also developing innovative solutions to support local economic development. We also<br />

facilitate access to knowledge and culture, and encourage sharing and cooperation within the digital<br />

world.<br />

meeting health and<br />

dependency challenges<br />

The ageing population and increase in life<br />

expectancies raises real issues for society:<br />

caring for dependents, increasing hospitalization,<br />

rising medical expenses, etc. Now,<br />

the use of information and communication<br />

technologies facilitates the everyday intervention<br />

of healthcare professionals more<br />

than ever, reducing costs and improving<br />

disease management, while strengthening<br />

the patient/doctor relationship.<br />

ten years of e-health experience<br />

The Group, with more than ten years’ experience<br />

in the healthcare industry, is positioned<br />

as a leader in the e-health market,<br />

a successful blend of new care and information<br />

and communication technologies.<br />

<strong>Orange</strong> Healthcare, the Group’s health division,<br />

uses its know-how, innovation and<br />

technology to develop services for the<br />

whole sector.<br />

improved care coordination<br />

One of our main objectives is to make sure<br />

that healthcare professionals have a simple<br />

and secure way of working together<br />

and sharing information, even in rural or<br />

remote centres. Thus, the Connected<br />

Hospital solution provides medical personnel<br />

with a secure data consultation<br />

and exchange system and allows patients<br />

to benefit from directly accessible entertainment<br />

services. A growing number of<br />

hospitals in <strong>France</strong> are being equipped<br />

with this solution, whilst pilot tests are in<br />

progress in Spain.<br />

The Connected Hospital solution is another<br />

example of how <strong>France</strong> Telecom <strong>Orange</strong><br />

seeks to simultaneously improve patient<br />

comfort and the quality of care. Using the<br />

interactive handsets supplied, patients can<br />

enjoy access to entertainment services,<br />

while medical personnel have a secure<br />

data exchange system and a means of<br />

consulting medical data.<br />

increasing patient autonomy<br />

The solutions developed by <strong>Orange</strong><br />

Healthcare in the residential care area meet<br />

two needs: improving the comfort of<br />

patients, the disabled, the elderly or vulnerable<br />

people by enabling them to stay at<br />

home, and thereby decreasing the cost of<br />

hospitalization for the government. Thanks<br />

to better care coordination, patients can<br />

enjoy life outside the hospital environment<br />

with full confidence while benefiting from<br />

quality supervision and constant access to<br />

a carer. These services lend themselves<br />

particularly well to the remote monitoring of<br />

chronic diseases, such as diabetes or heart<br />

diseases, etc. They are currently being<br />

tested out in several European countries,<br />

and will be launched in 2011.<br />

encouraging better lifestyles<br />

Prevention is better than cure. With this in<br />

mind <strong>France</strong> Telecom <strong>Orange</strong> is developing<br />

specialized web and mobile services, tools<br />

64 / a world accessible to all


focus<br />

and portals to raise awareness and allow<br />

people to take better care of their health<br />

through an improved lifestyle. <strong>France</strong><br />

Telecom <strong>Orange</strong> and “Santé Magazine”<br />

joined forces in July 2009 to launch a dedicated<br />

health portal. With a Scientific and<br />

Medical Committee composed of leading<br />

industry professionals to ensure the reliability<br />

and independence of the information,<br />

www.tendance-sante.com offers both free<br />

and payable personalized e-services, as<br />

well as enriched community areas which<br />

are moderated by doctors, to support web<br />

users on a daily basis.<br />

To find out more: see our brochure e-santé<br />

on orange.com<br />

boosting local economies<br />

Telecommunications play an essential role<br />

in developing and maintaining sustainable<br />

economic activity. At the same time, they<br />

encourage the promotion of local assets<br />

and growth in widely-available borderless<br />

e-commerce, as well as the emergence of<br />

local or extended business networks. In all<br />

the countries where we are present, and<br />

particularly in emerging countries, we are<br />

developing innovative solutions to support<br />

local development, encourage entrepreneurship<br />

and make local regions more<br />

attractive.<br />

a pioneering experience<br />

in Cantal<br />

In 2009, 26 elderly people in the<br />

Cantal region of <strong>France</strong> received<br />

an innovative residential care<br />

solution designed by <strong>France</strong><br />

Telecom <strong>Orange</strong>. The system<br />

uses a digital tablet with an<br />

easy-to-use touch screen, which<br />

allowed them to maintain <strong>social</strong><br />

contact and coordinate the<br />

services of home carers. As a<br />

result of the scheme, the county<br />

council received the gold award<br />

from the National Observatory of<br />

Public Innovation in the “Service<br />

to People” category.<br />

better welfare management<br />

Through its subsidiary, Almerys,<br />

<strong>France</strong> Telecom <strong>Orange</strong> is<br />

ranked first among companies<br />

providing direct settlement<br />

services in <strong>France</strong>. With its direct<br />

settlement service, we help<br />

County Councils to manage<br />

welfare (individual allowance,<br />

disability benefit and legal aid).<br />

Using an entirely secure<br />

platform, the direct settlement<br />

system simplifies the circulation<br />

of financial flows between the<br />

department, help at home<br />

facilities and dependent people.<br />

Pesinet: improving the medical<br />

monitoring of children in<br />

Bamako<br />

The <strong>Orange</strong> Mali Foundation<br />

is a founding partner of the<br />

Pesinet project. This innovative<br />

mechanism uses mobile<br />

technology and outreach work<br />

by healthcare professionals to<br />

visit families at home and at<br />

work, and improve preventive<br />

treatment and access to care.<br />

A mobile application has been<br />

developed for Pesinet<br />

representatives to collate and<br />

send data on-site. An online<br />

database application allows<br />

real-time remote monitoring by<br />

the local doctor, task scheduling<br />

and the monitoring of indicators<br />

to measure the impact of the<br />

service. Pesinet is currently<br />

being implemented at a pilot site<br />

in the Bamako Coura district of<br />

the capital, where there are<br />

facilities for up to 200 children to<br />

be monitored. This program has<br />

already reduced infant mortality<br />

by 50% in the pilot area.<br />

remote follow-up of heart<br />

patients<br />

Sorin Group, a leader in the<br />

treatment of cardiovascular<br />

diseases specializing in medical<br />

devices, and <strong>Orange</strong> Business<br />

Services, a world leader in<br />

business communication<br />

solutions, signed a cooperative<br />

agreement in March 2009 to<br />

develop a remote follow-up<br />

solution for patients wearing<br />

heart prostheses for the<br />

treatment of arrhythmia.<br />

This new solution is based<br />

on the ability of Sorin implants<br />

to send data to external<br />

monitoring systems located<br />

in the patient’s home, and on<br />

the ability of <strong>Orange</strong> Business<br />

Services to effectively transmit<br />

data to doctors.<br />

65


making local regions more attractive<br />

Broadband coverage is only useful if it<br />

assists the growth of innovative applications<br />

for a wide range of local initiatives<br />

which benefit everyone. In addition to<br />

developing access, <strong>France</strong> Telecom<br />

<strong>Orange</strong> offers innovative services which<br />

contribute towards making a region more<br />

attractive and support local development,<br />

while making life easier for citizens.<br />

For example, Point Visio Public is an innovative<br />

videophone solution that brings<br />

public services closer to citizens and allows<br />

administrative procedures to be performed<br />

remotely and in a fully interactive manner.<br />

This service is possible thanks to a good<br />

audiovisual set-up (a large plasma screen<br />

and console) which is equipped with communication<br />

and work functions that enable<br />

documents to be exchanged. This tool is<br />

particularly useful for entrepreneurs, who<br />

can perform administrative procedures<br />

remotely and contact specialists who could<br />

be useful for their project.<br />

To find out more about innovative applications<br />

in local government: see the channel<br />

Paroles d’élus TV on www.orange.com/fr_<br />

FR/collectivites/tv/<br />

growth accelerators in emerging<br />

countries<br />

Since 2009, we have been testing the<br />

“Village Phone” concept in Mali and<br />

Cameroon. In this scheme, a person living<br />

in a remote village is given a mobile connection<br />

kit including a handset, SIM card,<br />

long-range antenna and solar-powered<br />

charger. It helps women in particular to create<br />

a business by renting their mobile<br />

phone to other villagers. We thus give disadvantaged<br />

communities access to telecommunications,<br />

while encouraging<br />

economic activity in rural areas. This is a<br />

good example of the efforts made to combine<br />

geographical and economic accessibility<br />

with local development.<br />

Since late 2008, the Group has also implemented<br />

a mobile payment service called<br />

“<strong>Orange</strong> Money”. This gives remote, rural<br />

communities in emerging countries access<br />

to financial services from their mobile phone.<br />

The first “<strong>Orange</strong> Money” service was<br />

launched in December 2008 in Republic of<br />

Côte d’Ivoire. There are plans to extend this<br />

service to Senegal and Mali in 2010.<br />

a boost for “budding entrepreneurs”<br />

In Senegal, a business incubator project in<br />

the new technology sector will be launched<br />

in Dakar. Its goal is to aid the development<br />

of the new information and communication<br />

technology industry by supporting small and<br />

medium-sized enterprises in promoting local<br />

content. This scheme, which has backing<br />

from the World Bank, will initially support<br />

30 companies for three years in association<br />

with the local government. As well as providing<br />

the servers and the Internet connection,<br />

Sonatel will assist with knowledge<br />

transfer.<br />

In 2008 in Egypt, Mobinil signed an agreement<br />

with the Social Development Fund to<br />

help young entrepreneurs set up small service<br />

centres where people can buy top-up<br />

cards or exchange their SIM cards. The aim<br />

is to create 333 centres nationwide. A similar<br />

project is being conducted with the Cairo<br />

Chamber of Commerce.<br />

In Spain, <strong>Orange</strong> has been supporting the<br />

“Banespyme” project (www.banespymeorange.org)<br />

over the past eight years. The<br />

scheme, which consists of an annual competition,<br />

encourages the creation of innovative<br />

companies based on new technologies.<br />

Since its creation, the scheme has assisted<br />

in the creation of 70 technological companies,<br />

which have received funding of more<br />

than 6 million euros.<br />

Since 1988, through its Innovacom venture<br />

capital unit in Europe and North America,<br />

the Group has also supported the creation<br />

of young innovative companies in the fields<br />

of information and communication technology.<br />

knowledge and culture for all<br />

New technologies are revolutionizing our<br />

access to knowledge. With the Internet,<br />

everyone has access to almost unlimited<br />

resources for education, information and<br />

culture.<br />

simple and motivating tools<br />

for education<br />

Using information and communication technologies<br />

in education is today seen as both<br />

a necessity and an opportunity. New technologies<br />

help make education more accessible<br />

and motivating. They also play a key<br />

role in improving exchanges between<br />

homes and schools. Numerous applications<br />

have already become part of the everyday<br />

life of parents, students and the<br />

teaching community.<br />

There are a number of services that simplify<br />

both the parent-teacher relationship and the<br />

child’s educational monitoring, as well as<br />

66 / a world accessible to all


focus<br />

the sharing and distribution of knowledge.<br />

In <strong>France</strong>, <strong>France</strong> Telecom <strong>Orange</strong> is<br />

involved in the implementation of the Digital<br />

Workspace for National Education. The<br />

Digital Workspace is an online service platform<br />

which facilitates exchanges between<br />

teachers, administrative personnel, headmasters,<br />

parents and students.<br />

In Poland, the “TP Internet Education” program<br />

established in 2004 provides schools<br />

with Internet access at preferential rates.<br />

More than 14,500 schools and 4.5 million<br />

students benefit from this scheme, which<br />

also includes teacher training and Internet<br />

safety initiatives.<br />

In addition to developing access and technical<br />

solutions, we endeavour to provide<br />

schools with information about the new<br />

applications that are available to them. In<br />

many countries, we conduct educational<br />

projects using the Internet or mobile<br />

phones. In Slovakia, <strong>Orange</strong> has created an<br />

educational portal dedicated to schools<br />

(www.oskole.sk), which is designed to support<br />

the development of digital applications<br />

in teaching.<br />

In Jordan, we have supported the Jordan<br />

Education Initiative for several years. The<br />

aim of this scheme, which was launched<br />

in 2003 under the aegis of the World<br />

Economic Forum, is the widespread introduction<br />

of digital technologies in key areas<br />

of elementary and secondary education.<br />

The Group has been involved in the scheme<br />

since 2004, and is mainly involved in the<br />

financing and development of Arabic language<br />

courses in association with Jordan<br />

Telecom.<br />

150,000 <strong>Orange</strong> Money<br />

customers in Republic<br />

of Côte d’Ivoire<br />

Only one year after its launch<br />

in Republic of Côte d’Ivoire,<br />

<strong>Orange</strong> Money has already<br />

attracted more than 150,000<br />

customers. In December 2009,<br />

<strong>Orange</strong> Republic of Côte<br />

d’Ivoire won the call for tenders<br />

which will enable 12,000 agents<br />

from the Independent Electoral<br />

Company to receive their<br />

salaries and work-related<br />

expenses through their <strong>Orange</strong><br />

Money accounts. They will be<br />

able to either use this money<br />

immediately from their mobile<br />

or withdraw it from the nearest<br />

<strong>Orange</strong> Money agent.<br />

more than 70 call centers<br />

opened in Egypt as part<br />

of the Khadamati project<br />

The Khadamati project,<br />

conducted by Mobinil in<br />

association with the Cairo<br />

Chamber of Commerce, aims<br />

to develop telecommunication<br />

centres in the country. Since<br />

the project’s launch in October<br />

2008, 70 call centres have<br />

already been opened and<br />

another 30 are being developed.<br />

They help strengthen customer<br />

service whilst contributing<br />

towards local economic<br />

development.<br />

Mobil’iti: new tourist guides<br />

Since July 4, 2009, the Vallée<br />

de Clisson Tourist Office has<br />

allowed visitors to hire iPhones<br />

equipped with a new type of<br />

application: a multimedia tourist<br />

guide full of information about<br />

the Vallée de Clisson. Created<br />

by Latitude – Gallimard and<br />

supported by <strong>France</strong> Telecom<br />

<strong>Orange</strong>, this innovative service<br />

looks ahead to the e-tourism<br />

of the future.<br />

<strong>Orange</strong> among the winners<br />

at the Territorial Innovation<br />

Trophies<br />

Awarded during the Rurali’TIC<br />

Forum, the Territorial Innovation<br />

Trophies are intended to<br />

promote innovative ICT<br />

applications in regional<br />

government. Among the seven<br />

applications which were<br />

awarded prizes in 2009, two are<br />

Group solutions. Contact<br />

Everyone, which won the local<br />

and regional e-democracy<br />

category, has been implemented<br />

by the Haut-Minervois (Aude)<br />

community to update its elected<br />

officials, agents and inhabitants.<br />

The special jury prize went to the<br />

multimedia video system at the<br />

neonatal unit at Villefranche-sur-<br />

Saône hospital, which prioritizes<br />

mother-father-child bonding,<br />

while ensuring the infant’s<br />

safety.<br />

67


when new technologies come<br />

to the museum<br />

Digital technology can also contribute a<br />

great deal to <strong>social</strong> ties and interaction<br />

between people. Several partnerships have<br />

been formed with prestigious institutions,<br />

developing joint projects such as the<br />

“VersaillesLab” (see boxed text), the “Louvre<br />

Communautaire” (collaborative web platform<br />

promoting the treasures held in the<br />

Louvre), or the Louvre “Galerie Tactile”. At<br />

the end of 2009, we also signed a new sixyear<br />

partnership with the Louvre-Lens,<br />

which is expected to open at the end of<br />

2012. The Group will help integrate new<br />

technologies within the Louvre-Lens in order<br />

to enhance museum visits for visitors.<br />

In Poland, the “virtual museum” concept<br />

envisioned by the TP Group Foundation has<br />

united experts, historians and information<br />

technicians around a single goal: creating<br />

a virtual exhibit on the Warsaw Insurrection<br />

for online visitors around the world. Intended<br />

primarily for young people, the “virtual<br />

museum” represents a modern approach<br />

to teaching history and is an excellent<br />

learning tool. Since its launch in April 2008,<br />

the virtual museum has received more<br />

than 172,000 visits, with more than<br />

723,000 pages opened.<br />

sharing more and cooperating<br />

better<br />

The digital world is a world in which networks<br />

and communities are constantly<br />

being established and created. The wealth<br />

of opportunities that this world offers are<br />

immediately apparent. <strong>France</strong> Telecom<br />

<strong>Orange</strong>, with its services and content, is<br />

committed to building this digital world:<br />

together, we can go further. Through these<br />

networks and new applications, communities<br />

encourage everyone’s self-fulfilment,<br />

and everyone can play a part in enriching<br />

their communities.<br />

harnessing solidarity<br />

The Country Transfer scheme allows people<br />

living in <strong>France</strong> to send prepaid minutes<br />

to family and friends at home. After<br />

Madagascar and Senegal, this mechanism<br />

was extended to Mali and Cameroon in<br />

2009.<br />

In many countries, we also offer those customers<br />

who so wish the opportunity to<br />

convert their loyalty points into donations to<br />

non-profit associations, or to get involved in<br />

fundraising campaigns by SMS.<br />

online communities: a strength<br />

to develop<br />

In November 2009, <strong>France</strong> Telecom<br />

<strong>Orange</strong> launched People Projects. This<br />

Facebook application and its related website<br />

allows web users to mobilize their<br />

network so that they can support or<br />

actively participate in a collective project.<br />

Consistent with our “Together We Can Do<br />

More” brand vision, people can invite<br />

members of their online community to join<br />

a project and meet people who have a<br />

shared goal or interest. First launched in<br />

<strong>France</strong> and the UK, People Projects by<br />

<strong>Orange</strong> is based on an application developed<br />

for <strong>social</strong> networking sites (initially<br />

Facebook), as well as on a showcase site:<br />

www.peopleprojects.orange.com.<br />

From now on, all web users with a<br />

Facebook profile can install the People<br />

Projects application at this address: http://<br />

apps.facebook.com/people-projects/. To<br />

date, more than 4,000 people have been<br />

involved in over 800 projects, ranging from<br />

the small to the more ambitious, and from<br />

the rather serious to the more lighthearted.<br />

68 / a world accessible to all


focus<br />

encouraging open innovation<br />

<strong>France</strong> Telecom <strong>Orange</strong> is a partner of La<br />

Cantine, a collaborative space for digital<br />

technology, open to anyone with an interest<br />

in this field. Located in the 2 nd arrondissement<br />

of Paris, this intellectual “open source”<br />

forum brings together technical experts,<br />

electronics manufacturers and members of<br />

the public, as well as intellectuals and artists.<br />

It is a collective project that champions and<br />

fosters “open innovation”. Our biggest<br />

achievement to date has been organizing<br />

meetings and partnerships on site. La<br />

Cantine holds daily technical workshops for<br />

developers, hosts community events for<br />

web, mobile and open source companies,<br />

runs sessions to discuss new technologies<br />

(such as virtual worlds, digital identity, <strong>social</strong><br />

aspects of new technology, etc) and digital<br />

cultural awareness debates, which are open<br />

to everyone. In addition, La Cantine is consulted<br />

by policymakers looking to design and<br />

implement new public initiatives in association<br />

with national digital stakeholders. The<br />

only place in Paris open to all digital proponents,<br />

it creates synergies and facilitates the<br />

sharing of digital practices and skills.<br />

With a similar goal, the <strong>Orange</strong> Institute, a<br />

joint research laboratory which is open to all,<br />

looks at how the dynamics of these new<br />

networks are transforming our lives, even in<br />

the tiniest of ways. It seeks to build a global<br />

research community in which managers,<br />

entrepreneurs, researchers and politicians<br />

from all around the world will be able to<br />

explore and exchange new ideas on these<br />

subjects in <strong>complete</strong> freedom.<br />

launch of the Rural Digital<br />

Schools scheme<br />

In 2009, <strong>France</strong> Telecom<br />

<strong>Orange</strong> launched a scheme<br />

supporting the Rural Digital<br />

Schools initiative, set up by<br />

the French Ministry of<br />

Education to provide digital<br />

equipment to rural schools<br />

in 6,700 areas with fewer than<br />

2,000 inhabitants.<br />

The solution meets the<br />

specifications drawn up by the<br />

French Ministry of Education,<br />

including mobile classroom<br />

equipment (secure shelving<br />

equipment, laptop computers<br />

for the teacher and students,<br />

class management software,<br />

an interactive whiteboard), a<br />

wireless network solution and<br />

training modules.<br />

We want to take this a step<br />

further by offering solutions<br />

with significant added value:<br />

– training adapted to teacher’s<br />

needs through e-learning<br />

and the presence of a trainer<br />

in the classroom;<br />

– outreach support provided by<br />

the Group’s local intervention<br />

units;<br />

– easy-to-use digital tools;<br />

– high-performance, secure<br />

digital equipment adapted<br />

to the existing network.<br />

visit Versailles on a mobile<br />

phone<br />

<strong>France</strong> Telecom <strong>Orange</strong> joined<br />

forces with the Établissement<br />

Public de Versailles in 2009 to<br />

encourage digital access to<br />

culture through the<br />

VersaillesLab project. Under<br />

this partnership, an interactive<br />

application for the iPhone was<br />

jointly developed. The visitor<br />

is guided through the gardens<br />

by accessing audio and video<br />

content throughout the visit<br />

using global positioning and<br />

augmented reality.<br />

The application is bilingual<br />

and makes cultural treasures<br />

accessible not only on site,<br />

but also remotely (virtual tours).<br />

The service will be unveiled in<br />

the spring of 2010 and will allow<br />

10 million visitors each year, as<br />

well as “virtual tourists” all over<br />

the world, to visit the site.<br />

To find out more: http://www.<br />

orange-innovation.tv/webtv/<br />

le-chateau-de-versailles-entredans-l-ere-de-la-realiteaugmentee/video-1046-fr<br />

69


2009 <strong>report</strong><br />

objectives disclosed<br />

in the previous <strong>report</strong><br />

deadline status major achievements in 2009<br />

Opening up remote areas<br />

Continue the implementation of alternative solutions 2009-2010<br />

– Implement the “NRA-ZO”* scheme and the<br />

satellite service in parts of <strong>France</strong> not covered by<br />

ADSL*.<br />

Close to 1,000 dead zone subscriber access nodes are<br />

being implemented, with over 400 already in service at the<br />

end of 2009.<br />

– Implement Flybox in three new countries. Implementation in Botswana, Moldova and Armenia.<br />

– Continue the implementation of 100% solar<br />

mobile stations in areas with no mains electricity.<br />

Products and services designed for low-income groups<br />

Extend the credit transfer mechanism to several<br />

African countries.<br />

Implement the “<strong>Orange</strong> Money” mechanism in<br />

Senegal and Mali.<br />

Study opportunities for developing access to<br />

affordable information and communication<br />

technologies in emerging countries.<br />

Accessibility for elderly or disabled persons<br />

Continue to roll out the accessibility scheme in the<br />

countries (the Autonomy Offers being an element<br />

of this).<br />

Ensure that the major stores in <strong>France</strong> (250<br />

eventually) are accessibility-certified, subject to<br />

local conditions.<br />

Implement systematic training of all sales<br />

representatives in the French distribution network.<br />

Make the remote-selling network accessible to<br />

hearing-impaired and deaf people (continuation of<br />

the experiment conducted from November 2007<br />

to May 2008).<br />

Continue to make the Group’s European internal<br />

and external websites accessible (obtain at least<br />

75% of AA standard requirements for international<br />

website accessibility standards).<br />

Health and dependency<br />

Develop products for remote monitoring of patients<br />

with a heart implant.<br />

Implementation in Africa of more than 700 solar-powered<br />

mobile phone masts, providing service in areas not<br />

covered by electricity grids and where access to fuel<br />

is difficult.<br />

2009 Mechanism extended in 2009 to Mali and Cameroon.<br />

2009 Launch scheduled for the first quarter of 2010.<br />

2009-2010<br />

2009-2010<br />

2009-2010<br />

2009-2010<br />

2009-2010<br />

2009-2010<br />

2009<br />

Production of the study “factors affecting Internet use<br />

uptake in African countries” by the <strong>Orange</strong> Lab in Cairo.<br />

Catalogue in place in Spain, in the process of being<br />

prepared in Poland.<br />

192 stores certified at the end of 2009 with a target of 250<br />

by the end of 2010. Progress in line with objectives.<br />

More than 5,000 sales representatives trained at the end<br />

of 2009.<br />

Creation of an e-learning module on accessibility with<br />

a high average uptake rate of 70% amongst sales staff.<br />

The remote-selling service is available online every<br />

Tuesday for deaf, hearing-impaired or speech-impaired<br />

persons in real time (chat, voice, French sign language).<br />

352 webmasters trained.<br />

The main internal and external websites made accessible.<br />

Out of a sample of audited sites, the average rate was<br />

70% of WAI AA standard requirements over the year.<br />

Launch of remote monitoring of heart patients in<br />

association with the Sorin Group.<br />

Launch remote medicine services in Africa. 2009 Launch of Pesinet in Mali.<br />

item reviewed by Deloitte objective acheived project in progress<br />

70 / a world accessible to all


2010 roadmap<br />

objectives<br />

deadline<br />

Tackle the regional digital divide<br />

Continue the implementation in Africa of solar-powered mobile phone masts, providing network coverage in the<br />

most isolated regions without mains power.<br />

Extend the implementation of the Community Phone scheme to connect isolated villages with a shared telephony<br />

solution.<br />

Continue to improve the international connectivity of Africa through the deployment of new submarine cables:<br />

EASSY in 2010, ACE and LION2 in 2011/12.<br />

Tackle the economic digital divide<br />

Low-cost schemes in Europe:<br />

offering low-cost (fixed or mobile) rates for the most underprivileged categories in the main European countries.<br />

Offers for populations with low incomes in developing countries:<br />

– develop new products and services for the most disadvantaged;<br />

– lower the minimum service thresholds and prepaid top-up cards/extend very low-cost top-up card offers:<br />

e-recharge;<br />

– extend the coverage of the “Country Transfer” offer.<br />

Accessibility for elderly or disabled persons<br />

Continue to offer a range of tailored or dedicated services and business communication tools in the 8 main European<br />

countries and at least 2 countries in the developing countries.<br />

2010-2012<br />

2010-2012<br />

2010-2012<br />

2010-2011<br />

2010-2011<br />

2010-2012<br />

Introduce a website accessibility policy in these countries. 2010-2012<br />

Implement suitable distribution channels in these countries, whether physical or long-distance. 2010-2011<br />

The fight against cultural obstacles<br />

Develop products and services with simplified interfaces and launch awareness-raising initiatives to overcome<br />

psychological or cultural barriers to Internet use.<br />

2010-2011<br />

Socioeconomic development of regions in emerging markets<br />

Contribute to the socioeconomic development of the countries in which we operate, especially emerging markets:<br />

– develop products and services for key areas of development (agriculture, health, education, etc);<br />

– support local entrepreneurship and innovation by establishing incubators in African countries and by launching<br />

an investment fund. Finalize the implementation of the first business incubator in Senegal and set up an<br />

incubator in a second country;<br />

– launch an investment fund and provide support for <strong>social</strong> entrepreneurship;<br />

– continue the implementation of <strong>Orange</strong> Money.<br />

2010-2012<br />

2010<br />

2010-2012<br />

2010<br />

Continue the implementation of “Voice SMS”, which offers an SMS service for illiterate people. 2010<br />

Expedite the implementation of “Mail by SMS” to extend the use of e-mail to all mobile phone users and thus help to<br />

close the digital divide.<br />

2010<br />

71


towards<br />

a greener world<br />

“Eco-citizenship is a central value of our CSR strategy. For a company,<br />

this means continuing to innovate and create wealth, while respecting<br />

the planet’s resources and environmental equilibrium. We intend to<br />

uphold this value in three ways: through our exemplary conduct as a<br />

corporation, by our involvement in the promotion of eco-friendly practices<br />

towards our customers and stakeholders, and finally, focusing on technological<br />

solutions, which give each person the means to live and act as<br />

an eco-citizen.”


eing exemplary<br />

We have made a commitment in keeping with our goal in terms of controlling our environmental impacts: reducing<br />

our greenhouse gas emissions by 20% by 2020 compared to 2006 and our energy consumption by 15%. In a<br />

world in which usage is growing and data traffic is continually increasing, these goals are a true challenge. To meet<br />

it, we have launched an environmental policy and energy action plans that increase the energy efficiency of our<br />

networks, information systems and buildings, and optimize employee travel. Through a global policy, we seek to<br />

prevent potential ecological risks associated with the raw materials necessary to our business upstream; and<br />

downstream we organize the sorting of our waste and prepare for its processing or recycling.<br />

These initiatives are accompanied by regular awareness-raising initiatives with our teams, in order to widely participate<br />

in the “green gestures” on a daily basis, and to promote eco-friendly work methods.<br />

reducing the impact of our products<br />

Beyond our own practices, we consider it our duty to become involved with our customers in order to give them<br />

the means to act as eco-citizens. For us, in the first place, this means providing our customers with appropriate<br />

information. Carbon footprint measurement, eco-labelling – we make sure that they have effective tools for<br />

comparing existing solutions and choosing the ones that, in environmental terms, give the highest performance.<br />

Secondly, this approach prompts us to offer them an increasing range of eco-designed products and services. We<br />

cultivate skills internally to take environmental criteria into account at each stage of the design and life cycle of our<br />

products; we also put intelligent solutions on the market, which support and encourage our customers’ eco-friendliness<br />

on a daily basis.<br />

aiding the progress of eco-citizenship<br />

In short, we are convinced that the challenge of eco-citizenship goes beyond traditional borders and calls for<br />

planning and expertise to come together from all areas. With our expertise in digital technologies, we can play a<br />

decisive role in the emergence of solutions that will make a difference.<br />

This is why we are actively involved in initiatives using information and communication technologies that would<br />

enable eco-citizenship lifestyles to make headway in all <strong>social</strong> strata: new forms of mobility (vehicle sharing, global<br />

positioning, etc.), new <strong>corporate</strong> work methods (telecommuting, machine-to-machine, etc) and new ways of<br />

thinking for cities and housing (home automation, digital communities, etc).<br />

74 / à l’écoute de nos collaborateurs dans le monde


76 implementing our environmental policy<br />

78 reducing the Group’s carbon footprint<br />

82 optimizing waste management<br />

84 reducing the impact of our products<br />

87 helping our customers “go green”<br />

90 2009 <strong>report</strong><br />

92 2010 roadmap<br />

75


implementing our<br />

environmental policy<br />

Although the environmental impacts of our business are limited compared to those of other industries, we<br />

must be irreproachable. Our approach to the risks and impacts of our business helps save the environment<br />

and maintain the confidence of our stakeholders.<br />

– guides and check-lists enabling a detailed<br />

audit of the EMS or of its key components.<br />

an ambitious roadmap<br />

The Group has set ambitious environmental<br />

objectives, aimed specifically at reducing<br />

its greenhouse gas emissions by 20%<br />

between now and 2020, and its energy<br />

consumption by 15% by 2020. To meet<br />

these objectives, an environmental roadmap<br />

has been defined. Updated annually, it<br />

formalizes the action plans to be carried out<br />

in each country in order to work towards<br />

the Group’s environmental priorities.<br />

This environmental roadmap ensures compliance<br />

with international standards and<br />

voluntary telecom sector initiatives. It also<br />

includes observance of the commitments<br />

made by the Group in the context of the UN<br />

World Compact and Caring for Climate and<br />

within international groups such as the<br />

Global e-sustainability Initiative (GeSI), the<br />

European Telecommunications Network<br />

Operators association (ETNO), and the<br />

Mobile Phone Partnership Initiative (MPPI).<br />

working as a network<br />

The implementation of this roadmap is<br />

based on a network of environmental correspondents<br />

in the different countries in<br />

which the Group operates. These correspondents<br />

in turn rely on a network of players<br />

within the different functional and<br />

operational departments.<br />

At the headquarters, the Group Environment<br />

Department sees to the coordination and<br />

guidance of the program of actions. It provides<br />

countries with technical and methodological<br />

expertise on major subjects<br />

such as waste, environmental management<br />

systems, energy or employee awareness<br />

on “green gestures”.<br />

an ISO 14001 EMS<br />

To achieve the objective of reducing risks<br />

and impacts as set forth in our environmental<br />

policy, we are implementing an<br />

Environmental Management System (EMS*)<br />

in accordance with the ISO 14001* reference<br />

standards.<br />

a structured process<br />

To facilitate EMS implementation and performance<br />

evaluation, the Group has defined<br />

a framework of reference and is providing<br />

methodological support to the project<br />

managers in charge of its implementation<br />

in the countries. This framework of reference<br />

is made up of:<br />

– a phased methodology dedicated to conducting<br />

such a project;<br />

– Group procedures and tools in key areas,<br />

such as risk and impact analysis or regulatory<br />

compliance management;<br />

ISO 14001 certifications<br />

Our mobile activities are certified in Poland<br />

and Spain. All our activities are certified in<br />

Slovakia, as well as in Egypt, where extension<br />

to the full scope was achieved in April<br />

2009.<br />

Our subsidiary FT Marine is certified for all<br />

its facilities.<br />

A key performance indicator, “Importance<br />

of an ISO 14001 certified EMS”, takes into<br />

account the relative size of our certified<br />

scope compared to the entire Group.<br />

In 2009, the <strong>Orange</strong> management in <strong>France</strong>,<br />

Romania and Senegal, as well as <strong>Orange</strong><br />

Business Services <strong>France</strong> confirmed the<br />

decision to obtain ISO 14001 certification<br />

for their sites with the most significant environmental<br />

impacts by mid-2011.<br />

ongoing progress outside certification<br />

Except for Slovakia and Egypt, which are<br />

fully ISO 14001 certified, 12 Group countries<br />

have ISO 14001 mechanisms in<br />

progress. The countries certified and those<br />

with mechanisms in progress account for<br />

90% of Group revenues.<br />

Each year we adopt commitments for<br />

countries to take the key requirements of<br />

the ISO 14001 standard into account. In<br />

2009, we met our objectives.<br />

We also measure the level of EMS deployment<br />

in each of these countries. The figures<br />

have improved steadily for three<br />

years.<br />

76 / towards a greener world


focus<br />

scope non-certified EMS<br />

70<br />

60<br />

57%<br />

59%<br />

50 44%<br />

40<br />

30<br />

20<br />

10<br />

0<br />

2007 2008 2009<br />

ISO 14001 certified scope, in 2009: 14%<br />

number of countries involved in EMS<br />

a methodological kit customized<br />

for African countries<br />

In order to facilitate the<br />

implementation of an EMS<br />

in African countries, a localized<br />

methodology kit was prepared<br />

in 2009. The result of an<br />

experiment conducted in<br />

Madagascar and Senegal,<br />

this guide has been distributed<br />

in all the countries in the region.<br />

FT Marine is committed<br />

to the protection of marine<br />

environments<br />

In the early 2000s, FT Marine<br />

implemented an integrated<br />

management system to ensure<br />

its activities’ compliance with all<br />

applicable regulations, both on<br />

land as well as at sea, following<br />

a logic of continual<br />

improvement. In 2009, the<br />

addition of an additive based on<br />

leaf and algae extract enzymes<br />

enabled a reduction in fuel<br />

consumption by the cable-laying<br />

ship “René Descartes”, thus<br />

reducing CO, CO 2 , NO, NOx,<br />

SO 2 and particle emissions.<br />

This reduction is estimated<br />

at several tens of per cent,<br />

according to measurements<br />

conducted on this additive<br />

by an independent laboratory.<br />

In addition, FT Marine signed a<br />

partnership agreement with the<br />

“Souffleurs d’Écume” association<br />

to experiment on the Raymond<br />

Croze with the REPCET (real time<br />

positioning of cetaceans) system,<br />

aimed at limiting the risks<br />

of collisions between whales<br />

and commercial ships.<br />

16<br />

14<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

14 14 14<br />

9<br />

5<br />

2005 2006 2007 2008 2009<br />

our environmental objectives<br />

• –20% emissions de CO 2 by 2020 (versus 2006)<br />

• –15% energy consumption by 2020 (versus 2006)<br />

• 25% solar energy for new mobile stations in 2015 (primarily<br />

in Africa)<br />

• making all our employees aware of environmental challenges by<br />

conducting “going green” campaigns in the different countries<br />

• 100 % of the Group compliant with the ROHS Directive by 2015<br />

Hossam El-Garhi, auditor<br />

TÜV SÜD Management Service (Bayern) Egypt Branch<br />

“In 2001, Mobinil was ISO 14001 certified for its environmental management system, thus becoming the first mobile operator<br />

in the country to obtain this certification. I had the pleasure of leading the team of auditors at this time and of becoming<br />

aware of the high sense of <strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong>. Clearly, Mobinil was proud to point the way towards improved<br />

respect for the environment. Today, and each time that we do our follow-up audit, we are impressed by the manner in which<br />

the EMS continues to evolve. It now covers all the businesses and includes a series of initiatives on key challenges, such as<br />

electromagnetic waves, electronic waste management, developing renewable energy, and reducing the carbon footprint.<br />

From the outset, Mobinil has fully assumed its environmental <strong>responsibility</strong> towards communities and acted as a true<br />

pioneer in undertaking specific measurable actions.”


educing the Group’s<br />

carbon footprint<br />

In order to fight against climate change and reduce our greenhouse gas emissions, we are acting in three<br />

complementary directions: reducing the energy consumption of our networks and buildings, promoting<br />

renewable energy sources, and reducing emissions from our vehicles and employee travel.<br />

less energy-hungry networks<br />

The functioning of networks and information<br />

systems, including datacenters,<br />

accounts for more than 60% of the<br />

Group’s total energy consumption. To<br />

keep to our commitment to reduce our<br />

energy consumption in a context of continually<br />

increasing data traffic, we undertook<br />

a broad-based energy action plan in<br />

early 2009. By the end of 2009, this action<br />

plan had been implemented in 10 countries:<br />

<strong>France</strong>, the United Kingdom, Poland,<br />

Spain, Slovakia, Romania, Switzerland,<br />

Belgium, Senegal and Guinea. This plan<br />

has committed us to a long-term effort.<br />

Considering the time involved in replacing<br />

network equipment and deploying new<br />

technologies, we estimate that the actions<br />

undertaken on the networks will not be fully<br />

effective until seven or eight years from<br />

now.<br />

number one: optimizing air conditioning<br />

The optimization of air conditioning is the<br />

most effective way to reduce network<br />

energy consumption. Among the different<br />

implemented measures, optimized ventilation<br />

can reduce the energy consumption of<br />

an air conditioning system by up to 80%<br />

compared to traditional cooling systems,<br />

while eliminating the use of environmentally-harmful<br />

refrigerant fluids. In 2007, the<br />

Group won the Clean and Resource-<br />

Efficient Technologies Trophy awarded by<br />

ADEME* and the French magazine<br />

“Industries et Technologies”. In late 2009,<br />

this optimization system was implemented<br />

at approximately 4,600 technical sites,<br />

mainly in Europe, as well as in around one<br />

hundred sites in Africa.<br />

In Spain, the deployment of natural ventilation<br />

(free-cooling) has reduced the mobile<br />

network energy consumption by 22% in<br />

2009, preventing 5,800 metric tons of CO 2<br />

from being emitted.<br />

Another measure, the optimization of temperature<br />

settings at technical facilities also<br />

allowed for savings of up to 20% of the<br />

energy consumption of air conditioning<br />

simply by tolerating higher functioning temperatures,<br />

in accordance with equipment<br />

manufacturer recommendations, which<br />

had no impact on the equipment’s proper<br />

functioning or service quality. In 2009, this<br />

optimization allowed a saving of 12 GWh in<br />

Poland, the equivalent of 8,000 metric tons<br />

of CO 2 avoided, and more than 6 GWh in<br />

<strong>France</strong>.<br />

more efficient datacenters<br />

By themselves, datacenters (centers hosting<br />

computer servers) account for 20% of<br />

the total energy consumption of the Group’s<br />

networks and information systems.<br />

The “Green Datacenters” project allows the<br />

reduction of datacenter energy consumption<br />

through four types of actions:<br />

– improving the technical environment<br />

(choice of more efficient air conditioning<br />

and electrical connections, optimization of<br />

air circulation);<br />

– replacing the oldest servers with servers<br />

offering up to 4 times greater processing<br />

capacity, which in turn reduces their quantity;<br />

– rationalizing information systems, by limiting<br />

the maximum number of applications<br />

in service and measuring the power consumed<br />

per user for each of them;<br />

– consolidating and virtualizing servers, led<br />

by the Ecocenter program, which can<br />

host several applications on the same<br />

physical server.<br />

Since 2007, in <strong>France</strong>, the virtualization of<br />

servers has thus led to the decrease of the<br />

number of physical servers by 10, saving<br />

close to 25 GWh in electricity consumption,<br />

avoiding 1,000 equivalent metric tons of<br />

CO 2 . In 2009, in Poland, this led to savings<br />

of 1.6 GWh for server consumption<br />

(1,000 metric tons of CO 2 avoided). In late<br />

2009, the Ecocenter program was implemented<br />

in several countries, including <strong>France</strong>,<br />

the United Kingdom, Poland, Spain, Belgium,<br />

Romania, Switzerland and Slovakia.<br />

Studies are in progress to switch to High<br />

Voltage Direct Current (HVDC), with potential<br />

savings of approximately 10% in energy<br />

consumption. HVDC optimizes the performance<br />

of the energy chain by reducing leaks<br />

at the level of energy conversion and distribution<br />

under continuous low voltage.<br />

growing use of renewable energy<br />

Our objective is to increase the percentage<br />

of renewable energy in our overall<br />

energy consumption to reach 25% in 2015<br />

in new mobile stations (primarily in Africa).<br />

Our efforts specifically involve supplying<br />

solar energy to base stations (relay antennae)<br />

in Africa and in Southern European<br />

countries, where real production potential<br />

exists.<br />

At the end of 2009, more than 740 solar<br />

stations were in the process of being<br />

installed in a dozen countries in the<br />

African, Middle Eastern and Indian Ocean<br />

regions.<br />

Some countries are experimenting with<br />

other solutions, such as the use of wind<br />

energy. In Wales, a hybrid station located<br />

78 / towards a greener world


focus<br />

in a nature preserve combines solar panels,<br />

wind and back-up fuel cell batteries. In<br />

Kenya, 11 hybrid sites are supplied by<br />

wind and solar energy and by a back-up<br />

electric generator.<br />

more precise monitoring of energy<br />

consumption<br />

To effectively guide its energy action plans,<br />

the Group upped the monitoring of its<br />

energy consumption in 2009. Nine key<br />

energy performance indicators were thus<br />

defined and are subject to quarterly<br />

monitoring across the Group.<br />

In order to improve the reliability of energy<br />

consumption measurements, the Group<br />

installed meters at large technical sites in<br />

<strong>France</strong>, the United Kingdom, Spain and<br />

Poland.<br />

energy – networks action plan:<br />

results already tangible<br />

In the space of twelve months,<br />

the network energy<br />

consumption action plan has<br />

already shown its effectiveness.<br />

In 2009, the initial actions thus<br />

led to 9 GWh in savings in<br />

<strong>France</strong>, close to 15 GWh in<br />

Spain and more than 16 GWh<br />

in Poland, an equivalent<br />

of 16,000 metric tons of CO 2<br />

avoided.<br />

more than 16,000 metric tons<br />

of CO 2 avoided thanks to solar<br />

stations<br />

At the end of 2009, the stations<br />

which were already installed<br />

enabled the production of little<br />

over 3.5 GWh of solar energy,<br />

avoiding more than 16,000 metric<br />

tons of CO 2 during the year.<br />

<strong>Orange</strong> Spain participating in<br />

the “Acción CO 2 ” program<br />

In early 2009, <strong>Orange</strong> Spain<br />

joined “Acción CO 2 ”, a program<br />

launched by the Entorno-BCSD<br />

Foundation. This voluntary<br />

initiative brings together some<br />

15 companies committed<br />

to reducing their greenhouse<br />

gas emissions and evaluating<br />

their reduction according to a<br />

precise methodology. The first<br />

measures undertaken by <strong>Orange</strong><br />

have already helped avoid the<br />

emission of more than 2,700 metric<br />

tons of CO 2 in 2009.<br />

<strong>Orange</strong> UK evaluates the carbon<br />

footprint of its activities<br />

In the United Kingdom, <strong>Orange</strong><br />

conducted an evaluation in 2009<br />

of the carbon footprint of its<br />

activities for the third<br />

consecutive year. Similar work<br />

was undertaken in <strong>France</strong> in<br />

2009 to perform the Bilan<br />

Carbone ® carbon footprint<br />

assessment of key processes.<br />

Group energy consumption in toe<br />

(tons oil equivalent) split by country<br />

(1.32 million toe)<br />

CO 2 emissions split by country<br />

rest of the world<br />

21%<br />

<strong>France</strong><br />

51%<br />

rest of the world<br />

35%<br />

<strong>France</strong><br />

17%<br />

Spain<br />

5%<br />

Poland<br />

14%<br />

United Kingdom<br />

9%<br />

Spain 6%<br />

United Kingdom<br />

15%<br />

Poland<br />

27%<br />

79


improve the energy efficiency<br />

of buildings<br />

In 2009, buildings accounted for 22% of<br />

the Group’s total energy consumption.<br />

The energy action plan for buildings aims<br />

to improve the energy efficiency of the<br />

Group’s buildings by acting in two directions:<br />

– optimizing consumption of equipment<br />

(buying equipment with high-performance<br />

levels, optimum usage of such<br />

equipment);<br />

– reducing building energy needs by<br />

improving insulation, using optimized<br />

ventilation or heat accumulators.<br />

in-depth thermal studies<br />

If a building proves to be costly and not<br />

very comfortable energy-wise, and if significant<br />

remodelling work is planned there,<br />

it undergoes an in-depth thermal study.<br />

Carried out by a technical research firm<br />

using a thermal simulation tool, it includes,<br />

in as precise a manner as possible, the<br />

site weather data as well as usage limitations<br />

and recommendations related to its<br />

different usages.<br />

This study is a really effective decisionmaking<br />

tool: it allows the comparison of<br />

the overall cost (investment, operation,<br />

repairs and maintenance, depreciation<br />

and amortization) of different <strong>complete</strong><br />

and consistent solutions for limiting consumption<br />

and costs, while ensuring user<br />

comfort and site hygiene in all seasons.<br />

high environmental quality (HQE ® )<br />

initiatives<br />

During major refurbishment work or when<br />

engaging in leases, we pay special attention<br />

to compliance with the targets of the<br />

“HQE ® Construction” environmental certification<br />

standard. This approach gives us<br />

the assurance of work performed according<br />

to the occupant’s comfort and the<br />

building’s environmental quality requirements.<br />

Likewise, following the implementation of<br />

“HQE ® Exploitation” in August 2009, we<br />

decided to test this standard on leased<br />

buildings. Three projects are underway.<br />

This new certification simultaneously concerns<br />

the building’s environmental quality,<br />

operational quality (equipment maintenance,<br />

upkeep of spaces, monitoring of<br />

consumption), and practices (of the occupants,<br />

the operator, service providers, etc).<br />

It provides an assurance that environmental<br />

concerns are taken into account<br />

throughout the process of operating the<br />

site.<br />

results-driven maintenance contracts<br />

In order to encourage sizeable energy<br />

savings, we have tightened our maintenance<br />

contracts to include energy performance<br />

goals. For tertiary buildings with<br />

a surface area of over 2,000 m² and more<br />

than 200 people, we interest the provider<br />

in energy savings through a bonus/penalty<br />

system. Savings on energy bills are split<br />

by one third for the provider, one third for<br />

the Group and one third reinvested in the<br />

building’s performance.<br />

reducing the impact<br />

of transport<br />

The Group’s fleet of vehicles and our<br />

employees’ job-related travel accounts for<br />

approximately 6% of our energy consumption.<br />

If we add their plane and train trips to<br />

this, then transport accounts for 13% of<br />

our total greenhouse gas emissions.<br />

a fleet of “cleaner” vehicles<br />

To reduce the CO 2 emissions of our fleet of<br />

work vehicles, we are acting on two fronts:<br />

replacement of the fleet in favour of low<br />

carbon emission vehicles, and progressively<br />

reducing the number of vehicles.<br />

Since 2007, the CO 2 emission rate has<br />

been part of the purchasing criteria, with the<br />

maximum threshold being progressively<br />

lowered. The Group’s inventory of “clean<br />

vehicles” includes electric vehicles, hybrids,<br />

or even vehicles equipped with the “Stop<br />

and Start” system and small-cylinder vehicles<br />

emitting less than 100 g of CO 2 /km<br />

and offering mixed consumption of close to<br />

3 litres per 100 km.<br />

In 2009 we introduced 3883 vehicles with<br />

an average coefficient of 129 g of CO 2 /km<br />

to our vehicle fleet in <strong>France</strong>. The renewal of<br />

the fleet, and its decrease of 1,063 vehicles<br />

has allowed us to avoid the consumption of<br />

1.37 million litres of fuel (99.5% diesel) and<br />

the emission of 3,600 metric tons of CO 2 . It<br />

is worth mentionning that in <strong>France</strong> the CO 2<br />

emissions linked to vehicles (86,700 metric<br />

tons) are comparable to those related to<br />

electricity (91,500 metric tons). Moreover,<br />

for the entire fleet, we note that the average<br />

emissions rate for our cars has gone from<br />

143 g of CO 2 /km to 141 g of CO 2 /km.<br />

promoting cleaner means of transport<br />

Since 2008, the Group’s travel policy<br />

encourages employees to use less polluting<br />

means of transport and to use videoconference<br />

or conference call tools as<br />

much as possible to cut down on their<br />

travel.<br />

Many entities have implemented mechanisms<br />

aimed at limiting individual car use.<br />

Thus, since February 2008, employees at<br />

the <strong>Orange</strong> Village site in Arcueil (<strong>France</strong>)<br />

can use OTO mobile (“Occupation des<br />

Transports Optimisée” – Use of Optimized<br />

Transport), a tool dedicated to the occasional<br />

or regular practice of car pooling.<br />

Corporate Travel Plans (CTP) have already<br />

been implemented in some 15 cities in<br />

<strong>France</strong>. In Belgium, Mobistar has implemented<br />

a very comprehensive system<br />

with a car pooling site, bicycle parking,<br />

showers and dressing rooms for cyclist<br />

employees and voluntary offsetting of CO 2<br />

emissions related to irreducible travel.<br />

limiting travel using telecommuting<br />

solutions<br />

The Group also makes use of its telecommuting<br />

expertise to limit employee travel.<br />

Our travel policy encourages employees to<br />

restrict their physical travel by using tools<br />

at their disposal (conference calls, videoconferences,<br />

etc); this has an estimated<br />

impact of 20,000 metric tons of CO 2<br />

avoided. In 2009, nine new remote attendance<br />

rooms were installed, eight in <strong>France</strong>,<br />

and one in Brazil. In 2010, four additional<br />

rooms will be installed in Madrid, Warsaw,<br />

Saint-Denis and Arcueil in <strong>France</strong>, as well<br />

as around 20 smaller rooms in different<br />

countries. The development of e-learning is<br />

also helping to limit employee travel.<br />

80 / towards a greener world


Group energy consumption<br />

in million toe<br />

1.2<br />

1.0<br />

0.8<br />

0.6<br />

0.4<br />

0.2<br />

0.0<br />

2006 2007 2008 2009<br />

<strong>France</strong> Rest of the world<br />

Group energy consumption<br />

(excluding <strong>Orange</strong> Business Services International)<br />

in toe/1,000 customers<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

1,800,000<br />

1,350,000<br />

900,000<br />

450,000<br />

2006 2007 2008 2009<br />

<strong>France</strong> Rest of the world Group<br />

Group CO 2 emissions<br />

in millions of tons<br />

0<br />

2006 2007 2008 2009<br />

<strong>France</strong> Rest of the world<br />

Group CO 2 emissions<br />

(excluding <strong>Orange</strong> Business Services International)<br />

kg CO 2 /customer<br />

12<br />

10<br />

8<br />

6<br />

4<br />

2<br />

0<br />

2006 2007 2008 2009<br />

<strong>France</strong> Rest of the world Group<br />

energy consumption by energy type<br />

vehicle fuel<br />

4.4%<br />

renewable<br />

energy<br />

0.2%<br />

focus<br />

a new HQE® headquarters<br />

for <strong>Orange</strong> Business Services<br />

Built in 2009, the new <strong>Orange</strong><br />

Business Services<br />

headquarters based in<br />

Saint-Denis (Paris region)<br />

boasts high environmental<br />

quality certification that allows<br />

the limitation of short- or<br />

long-term environmental<br />

impacts of construction or<br />

refurbishment, whilst ensuring<br />

healthy and comfortable living<br />

conditions for occupants. Since<br />

March 2010, it has housed more<br />

than 1,800 Group employees.<br />

Mobistar moves to a<br />

low-consumption building<br />

Inaugurated in September<br />

2009, the new Mobistar<br />

headquarters in Evere (Brussels<br />

region) offers particularly high<br />

energy performance thanks to<br />

architectural and technical<br />

design efforts. Named “Sirius”,<br />

this new building boasts an<br />

overall energy performance<br />

index of E74 (according to the<br />

Wallone regulation Building<br />

Energy Performance standard),<br />

whereas the standard currently<br />

in force in the Brussels region<br />

is E100 for office buildings.<br />

making employees aware of the<br />

challenges of sustainable<br />

mobility<br />

In many countries, such as<br />

Slovakia and Belgium, <strong>Orange</strong><br />

participated in the 2009<br />

European Mobility Week by<br />

organizing events to increase<br />

employee awareness.<br />

In October 2009, the <strong>Orange</strong><br />

Village site in Arcueil (<strong>France</strong>)<br />

organized a special “travel a<br />

different way” day. The site’s<br />

4,500 employees were able to<br />

learn about car pooling and<br />

regional public transport<br />

or be trained on an eco-driving<br />

simulator.<br />

<strong>corporate</strong> bikes at <strong>Orange</strong><br />

Business Services<br />

In September 2009, the <strong>Orange</strong><br />

Business Services site in<br />

Cesson-Sévigné (<strong>France</strong>)<br />

inaugurated its fleet of<br />

<strong>corporate</strong> bicycles. Ten<br />

bicycles are at employees’<br />

disposal for travel between<br />

sites.<br />

employee training<br />

in eco-driving<br />

In 2009, in its 2010 training<br />

plan, the Group decided<br />

to include a module on<br />

eco-driving and the prevention<br />

of road risks for employees<br />

driving <strong>corporate</strong> vehicles.<br />

Tested at the end of 2009<br />

among <strong>Orange</strong> <strong>France</strong><br />

employees, this training is due<br />

to be extended to all country<br />

operations entities managing<br />

fleets of vehicles.<br />

less travel thanks to e-learning<br />

Thanks to effective internal<br />

communication campaigns,<br />

<strong>Orange</strong> Spain has succeeded<br />

in increasing the amount of<br />

e-learning by over 260%<br />

between 2008 and 2009.<br />

electricity<br />

73.7%<br />

gas<br />

15.8%<br />

fuel<br />

5.8%<br />

81


optimizing waste<br />

management<br />

Our approach to waste management has led us to implement waste collection and processing mechanisms<br />

at all of our entities, adapted to each type of waste taking local regulations and specificities into<br />

account. Furthermore, we take concerted action to ensure the traceability of our waste through to its final<br />

processing, and we encourage the collection of used mobile phones from our customers.<br />

controlling the future<br />

of our operational waste<br />

As with any industrial activity, the operation<br />

of a telecommunications network generates<br />

different sorts of waste: cables, telephone<br />

poles, fluorescent tubes, batteries and electronic<br />

components.<br />

It is our <strong>responsibility</strong> to control this environmental<br />

impact.<br />

three major principles<br />

The Group’s guidelines ensure the harmonization<br />

of waste management practices in<br />

the different countries in which the Group<br />

operates.<br />

Three major waste management principles<br />

are applied in all countries:<br />

– measuring the amount of waste generated<br />

by our activities, by making inventories<br />

in each country according to the<br />

classification defined at Group level;<br />

– organizing the processing of waste<br />

through suitable channels taking the local<br />

context into account;<br />

– ensuring the traceability of waste in the<br />

future, by progressively mapping treatment<br />

channels in all countries.<br />

a second life<br />

for electronic equipment<br />

The growth of information and communication<br />

technologies goes hand in hand with an<br />

increase in the volume of waste electrical<br />

and electronic equipment (WEEE): several<br />

million units of equipment are replaced each<br />

year, especially mobile phones.<br />

To give these phones a second life or to<br />

ensure their environmentally-friendly dismantling,<br />

we have implemented take-back<br />

mechanisms for customers’ mobile phones<br />

and other electronic equipment in European<br />

countries. The collected equipment is then<br />

entrusted to environmental organizations or<br />

specialized partners who recondition equipment<br />

to working order or recycle the components<br />

in approved channels.<br />

encouraging the recycling<br />

of mobile phones<br />

Above and beyond our obligations under<br />

the WEEE Directive, we continually seek to<br />

increase the rate of collected mobile<br />

phones. For this, we conduct regular awareness<br />

campaigns among our customers and<br />

are currently testing financial incentive<br />

mechanisms in several countries.<br />

In Switzerland, the “Eco <strong>Orange</strong>” program<br />

thus allows customers to assess the residual<br />

value of their phone on the <strong>Orange</strong> portal<br />

and to bring it into a store in exchange<br />

for a discount coupon.<br />

In <strong>France</strong>, the “Mobile Second Life” program<br />

was launched in 2009 in partnership<br />

with the WWF. It allows customers to check<br />

the value of their phone at orange.fr or at a<br />

store. By bringing in their used phones, if<br />

their mobiles have a “residual” value, they<br />

receive a cheque for an amount ranging<br />

from 30 euros to 70 euros, depending on<br />

the model. A similar mechanism was<br />

launched in Romania. In the United<br />

Kingdom, the take-back mechanism also<br />

main Group waste treated in 2009:<br />

45,131 tons<br />

other wastes<br />

11%<br />

paper, carboard<br />

9%<br />

batteries<br />

4%<br />

cables<br />

13%<br />

wooden poles<br />

21%<br />

general industrial<br />

waste<br />

31%<br />

internal electrical &<br />

electronic waste<br />

6%<br />

electrical-electronic<br />

waste collected from<br />

customers<br />

3%<br />

metal poles<br />

2%<br />

electrical-electronic waste collected from our<br />

customers (WEEE) (tons)<br />

2,400<br />

2,000<br />

1,600<br />

1,200<br />

800<br />

400<br />

0<br />

<strong>France</strong><br />

2,253<br />

1,708<br />

2005 2006 2007 2008 2009<br />

rest of the world<br />

2,071<br />

1,642<br />

1,377<br />

82 / towards a greener world


focus<br />

applies to laptop computers and multimedia<br />

readers. A discussion is underway at Group<br />

level to capitalize on these different experiments<br />

and to study the possibilities of<br />

implementing them in other countries.<br />

Despite all of these efforts, there has been a<br />

strong decrease in the weight of treated<br />

customer waste, explainable partly by the<br />

decrease in weight of the equipments which<br />

we provide to our customers.<br />

increased vigilance over chemical<br />

substances<br />

The Group is carefully following the requirements<br />

of the European REACH Directive<br />

(“Registration, Evaluation, Authorization<br />

and Restriction of Chemicals”) relative to<br />

chemical substances which are hazardous<br />

to the environment and human health, and<br />

is attempting to anticipate its impacts. An<br />

Internet questionnaire was sent in 2009<br />

to handsets and network equipment suppliers<br />

affected by these regulations. The<br />

collected data will enable the Group to<br />

inform its customers as to whether or not<br />

the marketed products contain any of the<br />

15 substances defined by the Directive as<br />

“of very high concern” at a concentration<br />

greater than 0.1%. Some countries such<br />

as Slovakia have already implemented a<br />

customer information mechanism.<br />

a new waste treatment system<br />

in Senegal<br />

In Senegal, a new system was<br />

implemented in 2009 for the<br />

treatment of used telephone<br />

poles, cables and batteries.<br />

The waste collected by Sonatel<br />

is entrusted to a partner<br />

company that handles their<br />

treatment in Europe. Previously,<br />

such waste was stored or<br />

incinerated on site. Through this<br />

new system, 196 metric tons<br />

of waste were treated in 2009.<br />

“I recycle mobile phones and<br />

batteries” in Mauritius<br />

In Mauritius, <strong>Orange</strong> has<br />

launched a national program<br />

to develop the recycling of<br />

mobile phones and batteries<br />

in partnership with BEM<br />

Enterprises Ltd, the Port Louis<br />

Citadelle Rotary Club and the<br />

Mission Verte association.<br />

Some 15 collection points have<br />

been set up at <strong>Orange</strong> stores.<br />

The collected equipment is<br />

grouped together and then<br />

transported to the BEM<br />

Enterprises sorting centre.<br />

Plastics and metals are routed<br />

to local recycling centres.<br />

Batteries, chargers and other<br />

electronic circuits for which<br />

there is no local processing<br />

channel are sent to Europe for<br />

recovery at approved recycling<br />

centres.<br />

repeated efforts to collect<br />

work-related WEEE<br />

For two years, <strong>Orange</strong> Business<br />

Services has implemented a<br />

recycling program for waste<br />

electrical and electronic<br />

equipment (WEEE) used in<br />

<strong>corporate</strong> product lines. Since<br />

2009, suppliers of work-related<br />

electrical and electronic<br />

equipment now systematically<br />

sign environmental clauses.<br />

Our process for creating and<br />

launching product lines<br />

identifies and provides recycling<br />

methods for each new product<br />

line put on the market.<br />

Customers under contract are<br />

progressively updated to clarify<br />

the conditions and shared<br />

<strong>responsibility</strong> for collecting<br />

WEEE. Thanks to a Six Sigma<br />

analysis mechanism, we are in<br />

line with our goal to collect and<br />

process 75% of recyclable<br />

WEEE by 2010.<br />

83


educing the impact<br />

of our products<br />

In order to reduce the environmental impact of our products and services throughout their entire life cycle,<br />

we are developing an eco-design approach, and encourage our customers to adopt greener usages.<br />

an appreciably reduced environmental<br />

impact. This partnership involves all the<br />

Livebox, TV decoders and fixed-line phones<br />

supplied by Sagem Communications.<br />

improving the environmental<br />

performance of products<br />

and services<br />

Even though we do not directly manufacture<br />

products, we place great importance on the<br />

environmental performance of the products<br />

and services offered to our customers.<br />

Several procedures are underway to evaluate<br />

the environmental performance of our<br />

products and services throughout their life<br />

cycle and to give preference to the best<br />

performers.<br />

using life cycle analysis to guide our<br />

efforts<br />

In order to identify areas for progress in<br />

terms of the environmental performance of<br />

our products, we are developing Life Cycle<br />

Analysis (LCA) procedures to evaluate the<br />

environmental impact of a product throughout<br />

the chain (manufacture, distribution<br />

usage and end of life). These LCAs, which<br />

are complex and lengthy, are very useful for<br />

gathering general product design rules and<br />

setting priority guidelines.<br />

Thus, the LCAs carried out in 2008 on the<br />

Livebox 1.2 showed that most of the<br />

impacts were in the usage phase. This work<br />

enabled us to focus our efforts on reducing<br />

energy consumption in the usage phase<br />

through low-consumption modes and automatically<br />

disabling unused interfaces<br />

(Ethernet, Wi-Fi, etc). Livebox 2, launched at<br />

the end of 2009, was the direct beneficiary<br />

of contributions made by these analyses.<br />

In 2009, our research and development<br />

teams conducted new life cycle analyses on<br />

DSL, FTTH and 3G networks, as well as on<br />

three <strong>Orange</strong> Business Services solutions:<br />

Remote Attendance, Business Everywhere<br />

and IT Package. The results of these LCAs<br />

on services were used to develop a tool for<br />

evaluating the environmental progress of<br />

<strong>Orange</strong> Business Services solutions. These<br />

results are also helping us to make progress<br />

in the design of our solutions by focusing on<br />

the points with the highest stakes.<br />

eco-design partnerships with suppliers<br />

We are working in close collaboration with<br />

our suppliers to develop eco-design procedures<br />

for the products that we distribute.<br />

We have thus continued a strategic partnership<br />

which started in 2007 with Sagem<br />

Communications to design products with<br />

active collaboration on the universal<br />

charger project<br />

We are also participating in the work conducted<br />

within the GSMA and the UIT to<br />

design a common solution for a universal<br />

charger for mobile phones. This project,<br />

bringing together some thirty mobile phone<br />

manufacturers and operators, intends to<br />

design and market a more energy-efficient<br />

universal charger with a USB port by 2012,<br />

with the goal of reducing energy consumption<br />

on standby mode by 50%. This solution<br />

should also mean the elimination of up to<br />

51,000 metric tons of electronic waste<br />

throughout the sector due to the accumulation<br />

of different chargers, whilst improving<br />

customer service.<br />

towards eco-responsible<br />

usages<br />

Beyond the eco-design of our products and<br />

services, we encourage our customers to<br />

contribute to environmental conservation for<br />

both personal and work-related use.<br />

information for action<br />

To facilitate decision-making, the Group has<br />

perfected tools which make clear information<br />

on the environmental performance of<br />

the products and services offered available.<br />

For the general public, the phone handset<br />

eco-labelling launched in <strong>France</strong> started in<br />

2008 with the support of the WWF and<br />

was implemented more extensively in 2009.<br />

In <strong>France</strong>, 39 models of fixed-line phones<br />

(i.e. 96% of the product range) and<br />

84 / towards a greener world


focus<br />

140 mobile phone models (91% of the<br />

product line) have eco-labelling, which can<br />

be consulted at <strong>Orange</strong> stores or on the<br />

website orange.fr. In Spain, labelling has<br />

also been available since 2009 on 38<br />

mobile phones, accounting for 75% of the<br />

product line.<br />

The eco-label displays an overall handset<br />

evaluation and assesses its environmental<br />

performance according to five key indicators:<br />

– CO 2 limitation measures the amount of<br />

greenhouse gas emitted during the principal<br />

stages of the product’s life: manufacture,<br />

transport and utilization;<br />

– energy efficiency assesses energy consumption<br />

during product use and the<br />

measures for reducing it;<br />

– conservation of natural resources reflects<br />

the efforts made to limit the percentage<br />

of non-renewable or sensitive materials<br />

from an environmental, economic or<br />

<strong>social</strong> point of view;<br />

– recyclability measures the contribution by<br />

the handset, its packaging and its documentation<br />

to limited waste production;<br />

– eco-responsible design evaluates the<br />

qualitative efforts made by the supplier in<br />

designing its product. Specifically, this<br />

covers its action to limit the use of potentially<br />

hazardous substances, ensuring<br />

good traceability of metals, and optimizing<br />

the device’s electricity consumption.<br />

Livebox 2: significant potential<br />

for reducing consumption<br />

Launched at the end of 2009,<br />

Livebox 2 benefits from the<br />

results of the LCA that we<br />

conducted, in which the overall<br />

environmental assessment<br />

showed that electricity<br />

consumption was predominantly<br />

in the usage phase. This new<br />

version thus has a Wi-Fi switch<br />

with which the user can turn the<br />

Wi-Fi signal on and off at his<br />

convenience, while benefiting<br />

from the other Livebox services.<br />

This Wi-Fi button, as well as the<br />

start/stop switch, allows the<br />

Livebox to be turned off easily<br />

at night or during holidays and<br />

thus decreasing its energy<br />

consumption by up to 30%. Its<br />

packaging is made up of 98%<br />

recycled paper.<br />

less plastic waste with the mini<br />

SIM card<br />

In 2009, <strong>Orange</strong> United Kingdom<br />

was the first European mobile<br />

operator to distribute a “mini<br />

SIM card.” A regular-sized SIM<br />

card is inserted in a plastic<br />

sleeve half the size. After an<br />

initial test conducted among<br />

monthly package customers,<br />

this mini SIM card will soon be<br />

extended to all customers. With<br />

14 million SIM cards purchased<br />

each year, <strong>Orange</strong> United<br />

Kingdom could thus save<br />

28 metric tons of plastic per year!<br />

a life cycle analysis of the DSL<br />

network<br />

Among the life cycle analyses<br />

conducted in 2009, the one for<br />

the DSL network shows that<br />

the Livebox accounts for more<br />

than 90% of its impacts, hence<br />

the importance of eco-design.<br />

Apart from the Livebox, 80%<br />

of the overall fixed-line network<br />

impacts are due to DSL Access<br />

Multipliers (DSLAM). This<br />

analysis will allow the steering<br />

of ADSL network eco-design<br />

efforts towards reducing the<br />

impacts of the Livebox and<br />

DSLAM.<br />

This labelling was also developed on the<br />

Business market in <strong>France</strong>, where 80% of<br />

the product line has eco-labelling.<br />

<strong>Orange</strong> is the first European operator to<br />

implement an environmental handset performance<br />

evaluation. This procedure aims<br />

to make customers aware of the environmental<br />

impact of devices and allows them<br />

to make a responsible choice. It also helps<br />

encourage our suppliers to produce hand-<br />

85


sets with a small environmental footprint.<br />

For businesses, <strong>Orange</strong> Business Services<br />

has also developed very specific calculation<br />

tools to evaluate the environmental<br />

advantages of remote collaborative work<br />

solutions such as Telepresence and<br />

Business Everywhere. It makes it easier for<br />

companies to include carbon footprints in<br />

their investment decisions. The tool, developed<br />

in partnership with an independent<br />

Swiss consultancy, a life cycle analysis<br />

leader, shows customers the economic<br />

and environmental advantages of implementing<br />

“green IT” solutions at their company.<br />

Thanks to this new tool, <strong>Orange</strong><br />

Business Services customers may evaluate<br />

the expected advantages of different solutions<br />

being considered before choosing the<br />

offer most suited to their needs. In all cases,<br />

the assumptions used in the calculations<br />

are conservative and two scenarios are<br />

presented, one calculated on the basis of<br />

severe hypotheses and the other on the<br />

basis of average hypotheses. This way the<br />

minimum advantages are presented so that<br />

the customer is never disappointed.<br />

ongoing awareness among customers<br />

Most operations entities in countries organize<br />

awareness campaigns on a regular basis to<br />

make customers aware of green behaviour.<br />

Choosing electronic billing, bringing in used<br />

mobile phones for recycling, keeping equipment<br />

longer – these are just a few simple<br />

steps that help save the environment.<br />

In <strong>France</strong>, on the <strong>Orange</strong> environment site<br />

(http://actu.orange.fr/environnement/), people<br />

can use the web to access environmental<br />

news with practical information that can be<br />

acted on daily.<br />

In Switzerland, <strong>France</strong>, the United Kingdom<br />

and Romania, <strong>Orange</strong> has implemented a<br />

financial incentive to encourage customers to<br />

bring in their old phones.<br />

focus<br />

six green reflexes<br />

In <strong>France</strong>, <strong>Orange</strong> launched<br />

a new website in 2009 to make<br />

customers aware of<br />

eco-citizenship measures,<br />

via six green reflexes:<br />

– look at the eco-labelling<br />

and choose a greener phone;<br />

– switch to electronic billing<br />

to limit paper consumption;<br />

– support the WWF with loyalty<br />

points: customers who wish<br />

may convert their points into<br />

donations to the WWF (or to<br />

three other NGOs);<br />

– keep a mobile phone longer<br />

and be rewarded: <strong>Orange</strong> offers<br />

customers a cheque for<br />

40 euros in exchange for loyalty<br />

points if they choose to keep<br />

their phone longer;<br />

– switch from new to secondhand:<br />

at its stores <strong>Orange</strong> now<br />

offers a range of second-hand<br />

mobile phones at a lower cost<br />

guaranteed for six months;<br />

– recycle equipment to give<br />

it a second life: with “Mobile<br />

Second Life”, customers<br />

bringing in used phones with<br />

“residual” value receive a<br />

cheque for an amount ranging<br />

from 30 euros to 70 euros,<br />

depending on the model.<br />

To find out more: www.<br />

agir-reflexesverts.orange.fr/<br />

launch of eco-labelling in Spain<br />

After <strong>France</strong>, <strong>Orange</strong> and the<br />

WWF signed a partnership<br />

agreement to develop<br />

environmental labelling in<br />

Spain. <strong>Orange</strong> customers now<br />

have access to this information<br />

for 75% of the mobile phones<br />

marketed by the brand,<br />

including all new developments.<br />

Available initially on the site<br />

www.orange.es, the<br />

eco-labelling will soon be<br />

included in the product<br />

documentation. The<br />

partnership with the WWF also<br />

helps to make customers aware<br />

of the paper savings offered by<br />

electronic billing.<br />

40,000 <strong>Orange</strong> <strong>France</strong><br />

customers have chosen to keep<br />

their mobile phone longer<br />

In March 2009, <strong>Orange</strong> launched<br />

an offer which allows customers<br />

wishing to keep their mobile<br />

phone longer to receive a<br />

40 euro cheque in exchange for<br />

1,500 loyalty points. At the same<br />

time, <strong>Orange</strong> pays 5 euros to<br />

WWF-<strong>France</strong> for each customer<br />

choosing this offer. Less than<br />

a year after its launch, this offer<br />

has attracted 40,000 customers,<br />

which has enabled <strong>Orange</strong> to<br />

send the WWF a 200,000 euro<br />

cheque in January 2010.<br />

86 / towards a greener world


helping our customers<br />

“go green”<br />

Using information and communication technologies could cut annual world CO 2 emissions by 15% by<br />

2020 (according to the “SMART 2020: enabling the low carbon economy in the information age” study),<br />

which is five times the sector’s carbon footprint. Our <strong>responsibility</strong>, above and beyond reducing our own<br />

impacts, is thus to help exploit the potential of the digital world to assist our customers in meeting the<br />

challenge of sustainable development.<br />

dematerializing exchanges<br />

Dematerialization is a proven approach to<br />

reducing greenhouse gas emissions. The<br />

“Smart 2020: enabling the low carbon<br />

economy in the information age” study<br />

estimates that 70 million metric tons of<br />

CO 2 could be spared in the world by 2020<br />

by rationalizing printing and utilizing dematerialization.<br />

Our dematerialization solutions, such as<br />

Electronic Billing, HubEDI, WebEDI or<br />

Contact Everyone, offer many environmental<br />

advantages: savings on ink and paper,<br />

energy savings, waste reduction, and forest<br />

conservation play an important role as<br />

“carbon sinks”.<br />

That is why we offer to replace paper<br />

invoices with electronic bills for all our customers<br />

(business or residential) free of<br />

charge. At the end of 2009 in <strong>France</strong>,<br />

4.5 million of our mass market clients (fixed<br />

and mobile) had subscribed to electronic<br />

billing, which represents a saving of<br />

1,038 metric tons of paper.<br />

optimizing IT infrastructures<br />

Our server and workstation virtualization<br />

solutions are a key response to the challenges<br />

of optimizing the energy efficiency of<br />

IT infrastructures.<br />

Server virtualization consists of making all<br />

applications and environments work on a<br />

single server when normally they would each<br />

need an individual server. These solutions<br />

allow datacenter consolidation, significantly<br />

reducing the number of servers and optimizing<br />

the use of existing infrastructure. There<br />

are many advantages – in addition to considerable<br />

environmental benefits, there is an<br />

improvement in the performance of applications.<br />

For some of our customers, the installed<br />

solutions have allowed a reduction in the<br />

number of servers by 80%, energy consumption<br />

by more than 90%, and the total<br />

cost of ownership (TCO) by more than 50%.<br />

These solutions are not reserved for larger<br />

companies: we offer SMEs a packaged virtualization<br />

formula, the IT Package, which<br />

allows user access to applications and data<br />

from any Internet connection and thus optimizes<br />

user travel (specifically by facilitating<br />

teleworking).<br />

Workstation virtualization consists of installing<br />

the users’ data on a server rather than on<br />

each workstation. The key benefits to this are<br />

significant environmental advantages: a virtualized<br />

workstation lasts longer than an ordinary<br />

PC (five years instead of three),<br />

consumes about 10 times less power while<br />

in use, can be much more easily shared by<br />

several users, uses less electronics and is<br />

therefore easier to recycle.<br />

responding to the challenges<br />

of sustainable mobility<br />

Information and communication technologies<br />

play a key role in limiting travel, making<br />

public transport more attractive, optimizing<br />

travel time thanks to global positioning<br />

solutions or contributing to improved user<br />

safety.<br />

M. Frank Mader<br />

Mader Ambulances’ Manager<br />

“Thanks to the <strong>Orange</strong> Business Services’ global solution, which combines the global positioning of vehicles with an intervention<br />

management application, we have reduced our fuel consumption by 27% in ten months. After several months of<br />

use, we have no doubt that this solution has improved our margin. The operation’s process has been improved, facilitating<br />

the call centre’s work, as well as that of the ambulance drivers.”


limiting personal travel<br />

In order to limit employee travel, implementing<br />

teleworking solutions is an obvious step:<br />

mobile access to the workplace, collaborative<br />

work tools via the Internet, video conferences<br />

and conference calls are just a few of<br />

the tools that effectively reduce greenhouse<br />

gas emissions. Apart from traditional fixedline<br />

telephony, we are leaders in all remote<br />

collaborative work solutions. More than<br />

1.2 million people around the world use our<br />

Business Everywhere solution, giving them<br />

mobile access to their workplace regardless<br />

of the available network.<br />

In addition to our solutions for businesses,<br />

we also offer solutions, such as Point Visio<br />

Public that lets people contact administrative<br />

services without leaving the place where<br />

they live.<br />

better management of the vehicle fleet<br />

Our fleet management solutions, Fleet<br />

Advanced and Fleet Performance, based<br />

on Machine-to-Machine (M2M) technology,<br />

allow optimized travel for thousands of vehicles<br />

in real time, improving their preventive<br />

maintenance. Distances covered are<br />

reduced, and better maintained engines are<br />

also less polluting. The benefit is two-fold:<br />

greater productivity and fewer CO 2 emissions.<br />

developing remote monitoring services<br />

In addition to our fleet management solutions,<br />

we are developing innovative remote monitoring<br />

solutions based on M2M technology:<br />

remote metering (gas, water, etc), remote<br />

inventory management, supply chain automation,<br />

remote control and maintenance of<br />

industrial equipment, remote management of<br />

public infrastructure (lighting), etc – all these<br />

solutions help optimize energy and risk management,<br />

reducing logistics and maintenance<br />

costs, while limiting CO 2 emissions and making<br />

life easier for people.<br />

For example, the remote gas consumption<br />

metering system developed by <strong>Orange</strong><br />

Business Services for Primagaz saved around<br />

80,000 km in 2009, a 48-metric ton reduction<br />

in CO 2 .<br />

making public transport more attractive<br />

The Dynamic Travel Advisory solution developed<br />

by <strong>Orange</strong> Business Services aims<br />

to implement new services for travellers<br />

(information on schedules, traffic, Internet<br />

access, games and videos, etc) in public<br />

transport. For transport operators, this real-<br />

Patrice Millet<br />

assistant director general in charge of sustainability for the Nice-Côte d’Azur urban community.<br />

“The Nice-Côte d’Azur urban community has set itself the goal of becoming a benchmark region in terms of sustainability.<br />

For this, we are implementing R&D research partnerships with major French and international groups to conduct<br />

innovative experiments, such as the ‘sustainable village’ solution developed by <strong>Orange</strong>. This solution dovetails perfectly<br />

with our urban ecology policy, enabling us to collect and analyze basic environmental parameters, such as noise levels,<br />

wind speeds, water temperature and air quality, etc to guide our environmental policy and help improve the quality of life<br />

of our fellow citizens. Our partnership with <strong>Orange</strong> continues and will enable us to keep making progress by adding new<br />

parameters, such as water leak detection or intelligent management of street lighting. The aim is to extend this<br />

experimentation to all the municipalities of Nice-Côte d’Azur, at the same time creating an urban ecological laboratory. To<br />

me, this project is a perfect illustration of the value of public/private partnerships in the joint creation of innovative<br />

solutions for sustainable development.”<br />

88 / à l’écoute de nos collaborateurs dans le monde


focus<br />

time solution aims at:<br />

– improving observance of planned schedules<br />

by geolocalizing vehicles at all times<br />

and also responding in real time in the<br />

event of disruptions;<br />

– ensuring the safety of transport networks<br />

with real-time video and audio alert <strong>report</strong>s<br />

thanks to cameras and recorders installed<br />

on-board, as well as on the ground;<br />

– controlling maintenance costs thanks to<br />

real-time remote malfunction detection<br />

and resolution.<br />

building the “sustainable city”<br />

of tomorrow<br />

Projects for “sustainable cities” and “zero<br />

CO 2 neighbourhoods” are based largely on<br />

information and communication technologies.<br />

The Sustainable City concept developed by<br />

<strong>France</strong> Telecom in partnership with local<br />

governments is a multi-network solution<br />

(radio, GPRS, Internet) that provides a<br />

municipal government with a wide array of<br />

information contributing to optimal management<br />

of a municipality: environmental surveillance,<br />

management of street lighting, waste<br />

containers, municipal watering systems,<br />

automotive traffic, etc.<br />

This concept has been experimented with<br />

since 2007 in the city of Cagnes-sur-Mer, in<br />

the South of <strong>France</strong>. Based on “Machine to<br />

Machine” operating techniques, “the sustainable<br />

city” enables the Cagnes-sur-Mer<br />

mayor’s office to automatically control the<br />

parameters of its environment in real time<br />

thanks to a network of sensors: temperature<br />

(seawater, air), sound disturbances, wind<br />

speed, UV index, hydrometers, etc.<br />

recognized leadership<br />

In 2009, a survey conducted<br />

among European telecom<br />

operators by the independent<br />

organization Verdantix ranked<br />

<strong>Orange</strong> as a leader in Europe<br />

due to its environmental policy,<br />

its products and its<br />

technological innovations<br />

in sustainable development.<br />

In Poland, TP also received the<br />

2009 “Green IT Leader” prize<br />

awarded by “Computer World”<br />

magazine from a short-list of<br />

more than 80 Polish companies.<br />

Wi-Fi access on buses<br />

In 2009, Veolia Transport and<br />

<strong>Orange</strong> Business Services<br />

tested a pilot Wi-Fi portal on<br />

board the A14 Express line<br />

buses between Mantes-la-Jolie<br />

and la Défense. Now travellers<br />

who have a Wi-Fi-ready mobile<br />

terminal (laptop, phone/<br />

smartphone) can have access to<br />

a news and entertainment portal<br />

throughout their trip.<br />

paying for bus tickets with SMS<br />

In Belfort Territory, since July<br />

2009, bus tickets may be bought<br />

from a simple mobile phone,<br />

regardless of its operator.<br />

Each user texts the word “BUS”<br />

by SMS and instantly receives<br />

a message acting as the ticket<br />

office. He can then travel<br />

for an hour on all the transport<br />

services of Optymo, the<br />

innovative public transport<br />

project created by the Mixed<br />

Public Transport Association<br />

of Belfort Territory. Designed,<br />

developed and deployed by<br />

<strong>Orange</strong> Business Services<br />

at the request of Optymo, this<br />

universal payment method<br />

simplifies users’ lives and<br />

decreases stop times and thus<br />

travel time. This innovation is<br />

part of a series of actions<br />

carried out by Belfort Territory<br />

to make Optymo an alternative<br />

to the car culture, by promoting<br />

ease and quality of service.<br />

<strong>Orange</strong> Business Services<br />

creates a blog devoted to<br />

virtualization<br />

After its first themed blog<br />

devoted to security, in<br />

September 2009 <strong>Orange</strong><br />

Business Services created<br />

a blog devoted to a hot topic:<br />

virtualization and cloud<br />

computing.<br />

Available at http://blogs.orangebusiness.com/virtualisation,<br />

this<br />

blog aims to enable exchanges<br />

and the sharing of experiences<br />

on all the issues associated with<br />

the virtualization of IT<br />

infrastructure (applications,<br />

workstations, servers, storage).<br />

The team of bloggers currently<br />

consists of 11 experts, pioneers<br />

in workstation and server<br />

virtualization since 1991.<br />

Their diverse backgrounds<br />

enable them to contribute novel<br />

insights and complementary<br />

experiences.<br />

89


2009 <strong>report</strong><br />

objectives disclosed<br />

in the previous <strong>report</strong><br />

deadline status major achievements in 2009<br />

Environmental management<br />

Continue EMS* deployment throughout<br />

the 14 countries involved in the initiative.<br />

Manage the main environmental risks and impacts<br />

at 65% of the entities involved.<br />

Make employees aware of the environmental<br />

impacts connected with their activities: organize a<br />

“going green” campaign at 75% of the entities<br />

involved.<br />

Evaluate EMS* implementation and performance<br />

during managerial reviews at 50% of the entities<br />

involved.<br />

2009-2011 Level of EMS deployment: 59%.<br />

2009<br />

2009<br />

2009<br />

Climate change<br />

Overall objective: reduce total greenhouse gas emissions by 20% between 2006 and 2020<br />

Continue activities aimed at improving energy<br />

efficiency in buildings, in the network and in<br />

transport.<br />

Continue deployment of the server virtualization<br />

program to save 20 GWh in 2009.<br />

Continue upgrading the vehicle fleet to achieve an<br />

average emission level of 130 g/km in 2020<br />

(replace 4,000 vehicles in 2009).<br />

2006-2020<br />

2009<br />

2006-2020<br />

10 countries, i.e. 71% of the entities involved in the EMS<br />

initiative, have performed an evaluation of the principal<br />

environmental risks and impacts.<br />

11 countries, i.e. 78% of the entities involved in the EMS<br />

initiative have conducted a “going green” campaign.<br />

7 countries, i.e. 50% of the entities concerned have<br />

evaluated EMS implementation and performance during<br />

managerial reviews.<br />

“Energy-network” action plan launched in 10 countries<br />

with significant savings (see pgs. 78/79).<br />

Launch of mechanism for ensuring the reliability of network<br />

and IT energy consumption measurements with progressive<br />

instrumentation of large sites in the 4 major countries.<br />

Installation of optimized ventilation in 4,600 sites in Europe<br />

and Africa.<br />

Installation of 8 telepresence rooms in <strong>France</strong> and 1 in<br />

Brazil, making up a total number of 14 telepresence<br />

rooms.<br />

Deployment of the “Ecocenters” server virtualization<br />

program in <strong>France</strong>, the United Kingdom, Poland, Spain,<br />

Belgium, Romania, Switzerland and Slovakia. In <strong>France</strong>,<br />

this program has enabled the number of physical servers<br />

to be divided by 10 for a saving of more than 25 GWh<br />

since 2007. In Poland, this program has saved 1.6 GWh<br />

of consumption by servers in 2009.<br />

4,500 vehicles replaced in 2009 and reduction of the fleet<br />

by 3.7% (31,000 vehicles in the Group), which saved<br />

3.3 million litres of fuel.<br />

Test of electric vehicles for our sales representatives and<br />

technicians in urban areas: Smart, Peugeot, Renault.<br />

Commitment made to purchase 1,000 electric vehicles by<br />

2012 within the framework of the “Grenelle” environmental<br />

forum in <strong>France</strong>.<br />

Renewable energy:<br />

– increase their percentage in overall energy<br />

consumption<br />

– deploy solutions using renewable energies<br />

– acquire 50,000 metric tons of CO 2 equivalent in<br />

2009 in renewable energies or green certificates.<br />

2006-2020<br />

More than 700 solar stations committed at the end of<br />

2009 in 11 countries (of which 575 are already installed)<br />

have allowed the prevention of the emission of<br />

16,000 equivalent metric tons of CO 2 .<br />

In 2009, the use of 9.7 GWh of renewable energies<br />

prevented 3,059 metric tons of CO 2 from being emitted.<br />

item reviewed by Deloitte objective acheived project in progress<br />

90 / towards a greener world


objectives disclosed<br />

in the previous <strong>report</strong><br />

deadline status major achievements in 2009<br />

Paper consumption<br />

Overall objective: conserve forests and reduce the amount of waste due to the use of office paper<br />

Progressively reach over 40% electronic billing<br />

at all European entities by the end of 2012.<br />

Develop the use of recycled or FSC-certified (or<br />

equivalent label) paper.<br />

Reduce internal paper consumption by making<br />

staff aware of saving paper and configuring<br />

printers for front and back printing.<br />

2012<br />

2009<br />

2009<br />

For mass market customers:<br />

11% of eletronic billing in <strong>France</strong>, 32% in the United Kingdom,<br />

25% in Poland and 18% in Spain.<br />

In <strong>France</strong>, 97% of commercial documentation is on recycled<br />

or FSC/PEFC labelled paper.<br />

In Spain, 100% of mass market clients’ bills are printed on<br />

FSC paper.<br />

Reduction in the internal consumption of paper by 4.5%<br />

in <strong>France</strong>, 25.9% in Spain, 19% in Poland and 4.6% for the<br />

whole Group.<br />

Waste management<br />

Overall objective: implement country waste management action plans in the four major countries by the end of 2009 and progressively<br />

in the others by 2011 according to the following three criteria:<br />

All the European countries have made an inventory of their<br />

waste according to three categories (network waste,<br />

Finalize inventories. 2009-2011 hazardous and non-hazardous tertiary waste). Significant<br />

progress has also been achieved in the AMEA area<br />

(specifically a new processing channel in Senegal).<br />

Continue to structure waste management by<br />

signing contracts with local partners and<br />

formalizing the entire process.<br />

Tracing waste sent to treatment channels by<br />

making a map outlining the entire process.<br />

2009-2011<br />

2009-2011<br />

Continue the collection and recycling of our<br />

business customers’ routers in <strong>France</strong> and<br />

2009-2011<br />

develop this internationally to reach 70% in<br />

2009, 75% in 2010 and 80% in 2011.<br />

Environmental performance of products and services<br />

Develop eco-design procedures in partnership<br />

with our suppliers for all our products and<br />

services.<br />

Progressively generalize life cycle analysis<br />

procedures for products and services.<br />

Solutions furthering sustainable development<br />

Develop external communications on the<br />

benefits of our solutions in terms of sustainable<br />

development both in <strong>France</strong>, as well as<br />

internationally.<br />

Customer awareness<br />

Extend eco-labelling on best-selling mobile<br />

handsets to all European entities.<br />

In <strong>France</strong>, extend eco-labelling to all products<br />

distributed.<br />

Implement communications actions and<br />

devices to encourage our customers to:<br />

– keep their mobile phones longer<br />

– recycle their mobile phones.<br />

2009-2010<br />

2009-2010<br />

2009<br />

2010<br />

2009<br />

2009<br />

Spain: a new contract with Mobilephone for collecting mobile<br />

phones at <strong>Orange</strong> stores: improvement of the rate of<br />

collection.<br />

Signing of a new contract for the recycling of mobile phones<br />

and printer cartridges in Romania.<br />

Launch of a new waste processing channel in Senegal.<br />

Implementation of a mobile phone and battery recycling<br />

mechanism in Mauritius (see p. 83)<br />

Audit performed in 2009 of WEEE collection and treatment<br />

channels in the four major countries.<br />

Switzerland: together with Eco <strong>Orange</strong>, <strong>Orange</strong> Switzerland<br />

has implemented the traceability of reused components.<br />

Senegal: management of electric generators entrusted<br />

to a local ISO 14001-certified partner providing reliable and<br />

traceable treatment of fluids (oil, refrigerant fluids, battery acid)<br />

and the conditioning of aluminium oil filters.<br />

At the end of 2009, 70% of customer equipment collected in<br />

<strong>France</strong>, 38% of customer equipment collected in other EU<br />

countries and 26% of customer equipment collected in the<br />

rest of the world.<br />

Implementation of Group-wide eco-design procedures.<br />

Launch of the Livebox 2 with on-off switches. Continuation of<br />

the Sagem partnership. Experimentation with a mini SIM card<br />

in the United Kingdom.<br />

<strong>Orange</strong> Labs to carry out LCA of DSL, FTTH & 3G mobile<br />

networks, as well as of three services sold by <strong>Orange</strong><br />

Business Services.<br />

Perfecting of a tool to assess CO 2 savings from different<br />

<strong>Orange</strong> Business Services solutions.<br />

Eco-labelling extended in <strong>France</strong> (91% of the range of mobile<br />

phones and 96% of fixed-line phones) and launch of<br />

eco-labelling in Spain (38 mobile phones, i.e. 75% of the<br />

product line) and on business offerings (80% of the product<br />

line in <strong>France</strong>).<br />

Launch in <strong>France</strong> of the offer “40 euros for keeping your mobile<br />

longer”, which allows customers wishing to keep their mobile<br />

phone longer to receive a 40 euros cheque in exchange for their<br />

loyalty points.<br />

Launch of mobile phone repurchase programs in several<br />

countries (including <strong>France</strong>, the United Kingdom, Romania<br />

and Switzerland)<br />

91


2010 roadmap<br />

objectives<br />

deadline<br />

Environmental management<br />

Continue the deployment of EMS* in compliance with ISO 14001* throughout the 14 countries involved in the initiative<br />

(<strong>France</strong> – Operations <strong>France</strong> and <strong>Orange</strong> Business Services, the United Kingdom, Poland, Spain, as well as Belgium,<br />

Romania, Slovakia, Egypt, Jordan, Republic of Côte d’Ivoire, Senegal, Madagascar, Cameroon and Mauritius) accounting<br />

for 90% of the Group’s 2008 revenue:<br />

– manage the main environmental risks and impacts at 85% of the entities involved;<br />

– make employees aware of the environmental impacts connected with their activities: organize a “going green” campaign<br />

at 85% of the entities involved;<br />

– evaluate EMS* implementation and performance during managerial reviews at 65% of the entities involved (improvement<br />

expected in the countries of Eastern Europe and the Africa, Middle East and Asia region).<br />

Develop ISO 14001 certifications at sites with significant environmental impacts. 2010-2012<br />

Climate change<br />

Overall objective: reduce total greenhouse gas emissions by 20% between 2006 and 2020<br />

Continue activities aimed at improving energy consumption in buildings, in network and in transport:<br />

– deploy the Energy-network action plan in other countries (Slovakia, Egypt, Moldova, Senegal, Mali and Niger);<br />

– define in 2010 the consumption reduction trends from 2010 to 2012;<br />

– deploy real-time energy consumption metering tools for buildings;<br />

– perform a carbon footprint assessment of activities in <strong>France</strong>, as well as a carbon footprint assessment of the mobile<br />

network investment process;<br />

– replace 5,000 vehicles, reduce the Group fleet to 30,000 vehicles and develop the use of electric vehicles.<br />

Deploy solutions using renewable energies and increase their percentage in overall energy consumption. 25% of the<br />

energy of new technical base stations of solar origin in 2015 in the Africa region:<br />

– continue the development of solutions using renewable energies depending on local country circumstances;<br />

– deploy 500 additional solar stations in emerging countries.<br />

Paper consumption<br />

Develop the use of recycled or FSC-certified (or equivalent label) paper<br />

– For <strong>France</strong>: reach 100% recycled or FSC or PEFC-labelled commercial documentation.<br />

– For other countries, specifically within Europe:<br />

– 70% recycled paper for all paper consumed for companies using this paper;<br />

– 30% recycled and labelled paper for countries recently becoming involved in this initiative.<br />

Reduce paper consumption by 20% in the following areas: commercial documentation and marketing use, internal<br />

and external use.<br />

2010<br />

2010<br />

2010<br />

2010<br />

2010<br />

92 / towards a greener world


objectives<br />

deadline<br />

Waste management<br />

Continue the development of new treatment channels in African countries through reliable and controlled procedures. 2010<br />

WEEE Directive:<br />

– as with the four major countries audited in 2009, perform internal audits on the implementation of and compliance with<br />

this Directive in other European countries (Belgium, Romania, Slovakia and Switzerland);<br />

– extend the mapping of WEEE inventories and treatment channels to other countries outside of Europe;<br />

– deploy the good practices implemented at our European subsidiaries to other Group countries;<br />

– launch general public and business customer communications and awareness campaigns on the possibility of<br />

recycling their electric and electronic equipment.<br />

REACH regulations on chemical substances:<br />

– extend the scope of suppliers audited for compliance with REACH regulations to suppliers of IT and network<br />

equipment, in collaboration with Group purchasing;<br />

– define and deploy adequate information procedures for our customers (especially businesses) at all European<br />

subsidiaries in order to meet our obligations in this area.<br />

Business waste:<br />

– sign new contracts with tertiary waste treatment partners in the countries in which <strong>Orange</strong> Business Services is<br />

present. This initiative will be started in two countries in 2010 and subsequently extended to other countries.<br />

Collection and recycling of mobile phones<br />

Progressively increase the rate of mobile handset collection and recycling by encouraging reuse or dismantling in<br />

collaboration with reliable specialized partners to ensure the traceability of waste throughout the channel:<br />

– increase the number of handsets collected in 2010 by 50% (compared to 2009);<br />

– launch communications plans to better inform customers on the recycling possibilities offered by <strong>Orange</strong> throughout<br />

Europe.<br />

Eco-design of products and services<br />

2010-2011<br />

2010-2011<br />

2010-2011<br />

2010-2012<br />

Implement eco-design in the product development process and put in place the associated training program. 2010<br />

Observe reference texts on energy consumption (Code of Conduct and European Voluntary Agreement). 2010<br />

Develop a domestic network architecture and offer handsets that optimize energy efficiency. 2010-2012<br />

Define the policies and methods for deployment of the universal charger once it is available. 2010-2012<br />

Eco-labelling<br />

Implement eco-labelling of handsets in the 8 main European countries. 2010<br />

Promotion of eco-usage<br />

Strengthen mechanisms encouraging customers to keep their mobile phones longer and extend them throughout<br />

Europe.<br />

Continue programs for the deployment of electronic billing in Europe in order to achieve a penetration rate of 80% for<br />

the Internet, 50% for mobile phones, and 30% for fixed line telephones in 2012.<br />

Reducing the environmental impact of our customers<br />

Promote the contribution of ICT to reducing the environmental impact of other sectors of the economy based on life<br />

cycle analyses.<br />

Continue to develop and promote dematerialization offers (remote collaborative work and telecommuting, vehicle fleet<br />

management, etc).<br />

Develop offers to support the largest sectors of the economy in the fight against climate change (energy, transport,<br />

buildings, cities, etc).<br />

2010<br />

2012<br />

2010-2012<br />

2010<br />

2010<br />

93


<strong>Orange</strong> Foundation<br />

making the world<br />

more accessible<br />

to everyone<br />

Since its creation in 1987, The <strong>Orange</strong> Foundation has been carrying<br />

out an important program of philanthropy which extends the company’s<br />

mission: to enable everyone to communicate better. By promoting<br />

greater autonomy in work and daily life, and encouraging cultural and<br />

<strong>social</strong> fulfilment, the <strong>Orange</strong> Foundation and the Group’s employees<br />

work together to make the world more accessible to all.<br />

94 / à l’écoute de nos collaborateurs dans le monde


international influence<br />

The <strong>Orange</strong> Foundation coordinates philanthropic<br />

actions in more than 30 countries in<br />

Europe, Asia, the Middle East and Africa. In<br />

2009, the international influence of the<br />

Group’s philanthropy policy was strengthened<br />

by the creation of four new foundations<br />

in Cameroon, Slovakia, the Dominican<br />

Republic and Moldova, bringing the present<br />

number of Group foundations up to 10.<br />

Local initiatives are carried out by subsidiaries<br />

with the assistance of the <strong>Orange</strong><br />

Foundation and local partners, in countries<br />

where there is no foundation.<br />

three areas of intervention<br />

The <strong>Orange</strong> Foundation provides support<br />

in three areas: health and disability –<br />

autism, visual impairment and hearing<br />

impairment –, education – with the fight<br />

against illiteracy and the education of girls<br />

in developing countries –, and lastly culture<br />

– with vocal music.<br />

transparent operation<br />

Each year the <strong>Orange</strong> Foundation receives<br />

a <strong>corporate</strong> subsidy, allowing it to implement<br />

its philanthropy policy around the<br />

world. Two to four times a year, a committee<br />

of specialists chosen for their expertise<br />

examines and selects projects submitted by<br />

associations for each area of philanthropy.<br />

Thus, in 2009, 410 projects were able<br />

to receive support. Each case is studied by<br />

a committee, which then evaluates its<br />

suitability for the Foundation’s philanthropy<br />

policy, as well as its quality, seriousness,<br />

durability and feasibility in budgetary terms.<br />

At the end of each committee meeting, the<br />

project sponsors are informed on the chosen<br />

decisions. Each philanthropy project is<br />

subject to an agreement, monitoring and<br />

<strong>report</strong>ing.<br />

employee involvement<br />

A major component of the Group’s philanthropy<br />

policy concerns employee involvement<br />

through volunteer work, sponsorship<br />

projects, and collective employee support.<br />

With project sponsorship, any employee<br />

may ask the Foundation to support projects<br />

sponsored by an association which they<br />

are involved in, and which also fits in with<br />

the Foundation’s philanthropy focuses.<br />

Employees regularly get together to collect<br />

funds for causes supported by the<br />

Foundation, by organizing community<br />

events, such as sports challenges or participating<br />

in sales challenges and passing<br />

on the funds.<br />

breakdown of the number of projects<br />

by areas of intervention in 2009<br />

international philanthrophy<br />

7%<br />

music<br />

24%<br />

education<br />

of girls 6%<br />

health and disability<br />

autism<br />

21%<br />

visual deficiencies<br />

11%<br />

auditory deficiencies<br />

10%<br />

fight against illiteracy<br />

21%<br />

The Foundation’s commitment aims to<br />

improve the quality of life for people with<br />

autism or visual or hearing impairments. In<br />

2009, 88 projects on autism and 86 projects<br />

on visual and hearing impairment were supported.<br />

training in French sign language<br />

for medical students<br />

Since 2007, the largest association of medical<br />

students in Toulouse has been organizing<br />

training in French sign language. The<br />

goal is to enable future doctors to care for<br />

deaf-mute patients without the need for<br />

interpreters.<br />

the “Accessible Cinema” project<br />

receives the 2009 Cibermax award<br />

The “Accessible Cinema” project, supported<br />

by the <strong>Orange</strong> Foundation in Spain,<br />

in conjunction with Navarra Cinema,<br />

received the 2009 Cibermax Culture<br />

Award. This award was bestowed by the<br />

Fundación Cibervoluntarios during the<br />

95


“Spotlight on CSR” event, which took place<br />

in Madrid on October 22.<br />

The goal of the “Accessible Cinema” project<br />

is to enable people with a visual or hearing<br />

impairment to have access to culture.<br />

Poland: Different Things Workshop<br />

Since May 2009, the Group’s <strong>Orange</strong><br />

Foundation and Poland’s <strong>Orange</strong> Foundation<br />

have co-financed the Synapsis Foundation’s<br />

“Different Things Workshop” project. This<br />

project is the first <strong>social</strong> undertaking for people<br />

with autism in Poland. As part of the<br />

program, 24 people with autism, ranging<br />

from 18 to 32 years old, acquire <strong>social</strong> and<br />

professional skills through specific activities.<br />

They improve their ability to communicate<br />

and participate in <strong>social</strong> life through sports,<br />

culture and leisure activities. Products made<br />

by the people who partake in these workshops<br />

are sold on the Internet. This program<br />

has become a model for other professionals<br />

in autism in Poland.<br />

Romania: continuing the Light<br />

into Europe project<br />

Since 2004, <strong>Orange</strong> Romania has supported<br />

the Light into Europe Foundation’s<br />

projects. This mechanism includes several<br />

projects within 11 different schools which<br />

aim to help children with visual or hearing<br />

impairments find education and integration<br />

easier. Tutoring, counselling sessions and<br />

books and leaflets in very large type are<br />

provided, in addition to online workshops to<br />

support the children throughout their education.<br />

<strong>Orange</strong> Romania also involves its<br />

employees in a voluntary work program,<br />

“You for the community”. They either learn<br />

Romanian sign language, help children with<br />

sensory impairments during outings, or help<br />

make talking books, or books printed in<br />

very large type.<br />

preventing malaria in Guinea<br />

The <strong>Orange</strong> Foundation and <strong>Orange</strong><br />

Guinea support UNICEF, which has<br />

launched a campaign for national distribution<br />

of impregnated mosquito nets in tandem<br />

with a new phase of the vaccination<br />

campaign throughout Guinea in partnership<br />

with international NGOs and the<br />

Ministry of Health. From November 26 to<br />

29, 2009, approximately 1,000,000 households<br />

received 3,000,000 mosquito nets.<br />

education<br />

In 2009, the <strong>Orange</strong> Foundation continued<br />

its actions in 31 countries in Africa and Asia<br />

in favour of educating and keeping girls in<br />

school in developing countries.<br />

In <strong>France</strong> in 2009, the Foundation also provided<br />

support in the area of illiteracy.<br />

Mali: building 114 classrooms<br />

In 2009, a major project to construct<br />

114 classrooms was implemented in partnership<br />

with the Ministry of Basic Education<br />

and UNICEF.<br />

Kenya: first project for the education<br />

of girls<br />

Since 2009, Telkom Kenya and the <strong>Orange</strong><br />

Foundation have been co-financing a project<br />

for the education of girls in partnership with<br />

the Tegla Loroupe Peace Foundation. It specifically<br />

involves the construction of two<br />

dormitory buildings and one cafeteria for the<br />

Tegla Loroupe Academy. This “Academy”,<br />

located in Kapenguria, is intended to house<br />

approximately 600 elementary and 400 secondary<br />

students.<br />

Madagascar: improving the living<br />

conditions of artisans<br />

T h e O range Foundati o n suppor ts<br />

MadaCraft, a PlaNet Finance program that<br />

combines fair trade and microfinance in<br />

order to sustainably improve the living conditions<br />

of artisans in Madagascar. Since its<br />

launch in 2007, MadaCraft has preferred<br />

the selection of women’s projects. As<br />

women have little access to business initiatives,<br />

MadaCraft supports their projects so<br />

that they can significantly increase their<br />

revenues, and consequently raise their<br />

position within their household.<br />

16 2009 budget of over million euros worldwide<br />

(5.2 million euros in <strong>France</strong>)<br />

3,500 more than requests<br />

96 / <strong>Orange</strong> Foundation


Dominican Republic: the new <strong>Orange</strong><br />

Foundation supports 290 young girls<br />

The <strong>Orange</strong> Foundation in the Dominican<br />

Republic has taken on its first project in<br />

the area of the education of girls. Entitled<br />

“Casita <strong>Orange</strong>”, this project conducted<br />

with the “Aide et Action” (Help and Action)<br />

association aims to ensure that the<br />

290 young girls who live in a municipality<br />

in the North of Santo Domingo and are<br />

forced to assume adult roles at a very<br />

early age have access to the formal educational<br />

system.<br />

vocal music<br />

In 2009, 97 projects were sponsored, giving<br />

support to young artists, choruses,<br />

vocal ensembles, professional training,<br />

occupational integration, and help in the<br />

creation of socio-educational action, and<br />

festivals.<br />

giving prisoners the floor<br />

For two years now, the “Shadows and Lights”<br />

festival has been giving the floor to inmates at<br />

the central prison in Clairvaux (Aube). Songs<br />

written by the prisoners and recorded during<br />

concerts given in September 2008 and 2009<br />

were performed by the professional “Cris de<br />

Paris” choir and directed by Geoffroy<br />

Jourdain. Thanks to the support of the<br />

<strong>Orange</strong> Foundation and the Sacem<br />

Foundation, a digital box set will appear in<br />

2010, including all the Nocturnes as well as<br />

the documentary “Outside the Walls” by<br />

Julien Sallé, the initiator of the project. The<br />

inmates will receive a percentage of the<br />

profits on sales as co-songwriters, but<br />

beyond that, the greatest satisfaction for<br />

them is to be able to attend the rebroadcast<br />

of the concert at the prison, which was also<br />

filmed. It is thus a first step toward the re<strong>social</strong>ization<br />

of the men, all of whom harbour<br />

hopes of some day being free again.<br />

focus<br />

<strong>France</strong> Telecom <strong>Orange</strong> comes<br />

to the aid of Haiti<br />

Following the earthquake in<br />

Haiti, <strong>Orange</strong> undertook a series<br />

of charitable measures:<br />

– helping to re-establish local<br />

communications by making<br />

technical and human<br />

resources available;<br />

– free communications with<br />

disaster areas for its<br />

customers;<br />

– measures aimed at facilitating<br />

and promoting the collection<br />

of donations for humanitarian<br />

organizations (“SMS for Haiti”<br />

operation): three special<br />

numbers allowed <strong>Orange</strong><br />

customers to make a quick<br />

and easy donation by sending<br />

a “HAITI” SMS to number<br />

80222 for the Red Cross,<br />

80333 for Secours populaire,<br />

and 80444 for Secours<br />

catholique. In return, the<br />

customer received the logo of<br />

the chosen association on his<br />

or her mobile phone, together<br />

with a message confirming<br />

that the donation was properly<br />

recorded. The entire cost of<br />

the SMS was passed on to the<br />

partner associations;<br />

– the <strong>Orange</strong> Foundation is<br />

committed to participating in<br />

the rehabilitation of schools in<br />

partnership with UNICEF. An<br />

appeal for donations from the<br />

Group’s French employees<br />

enabled close to 170,000 euros<br />

to be collected, and the<br />

Foundation decided to match<br />

every euro received by the<br />

same amount. UNICEF will<br />

thus have 340,000 euros to<br />

continue its work with children,<br />

promoting their education.<br />

To find out more: check the Foundation’s<br />

blog www.orange.com/fondation/blog<br />

410 projects<br />

supported<br />

590 projects submitted to committees<br />

97


eport appendices<br />

99 about this <strong>report</strong><br />

100 external assessment<br />

102 economic data<br />

104 <strong>social</strong> data<br />

108 environmental data<br />

112 an international group<br />

114 glossary<br />

116 to learn more


about this <strong>report</strong><br />

This <strong>report</strong> aims to provide a fair and<br />

balanced view of the overall performance<br />

of the <strong>France</strong> Telecom <strong>Orange</strong> Group<br />

for the 2009 calendar year.<br />

It strives to meet the main expectations<br />

that our stakeholders (customers,<br />

shareholders, rating agencies, employees,<br />

suppliers, public authorities and local<br />

communities) have expressed in terms<br />

of <strong>report</strong>ing.<br />

A summary of our expectations appears<br />

in our 2009 annual financial and<br />

sustainability <strong>report</strong>, available in printed<br />

form and on the Internet at www.orange.<br />

com.<br />

<strong>report</strong>ing period and frequency<br />

Every year since 2002, the Group has<br />

published an annual <strong>report</strong> on<br />

sustainability and <strong>corporate</strong> <strong>social</strong><br />

<strong>responsibility</strong>. The <strong>report</strong> covers the period<br />

from January 1 to December 31, 2009.<br />

It also includes some qualitative elements<br />

dated from the beginning of 2010<br />

(noteworthy accomplishments).<br />

<strong>report</strong>ing scope and<br />

methodology<br />

The content of this <strong>report</strong> has been<br />

prepared on the basis of indicators<br />

chosen so as to take into account the key<br />

economic, <strong>social</strong> and environmental<br />

impacts of our activities. The indicators<br />

chosen also take into account the<br />

recommendations of key international<br />

organizations, such as the Global<br />

Reporting Initiative (GRI*), the United<br />

Nations Global Compact* and the OECD<br />

guidelines*.<br />

The indicators have been collected,<br />

calculated, and consolidated using<br />

dedicated computerized <strong>report</strong>ing tools.<br />

The data presented covers all the main<br />

activities and countries of operation,<br />

except as duly mentioned.<br />

For environmental data, the scope of<br />

<strong>report</strong>ing covers 98% of the Group’s<br />

revenues.<br />

On the collection and treatment of waste,<br />

the entities in Moldova, Austria,<br />

Luxembourg, Armenia, Botswana,<br />

Cameroon, Mali, Guinea-Bissau, Guinea,<br />

Equatorial Guinea, Niger, Kenya, the<br />

Central African Republic, Uganda,<br />

Vietnam, Vanuatu and the multicountry<br />

entities, such as FCR, Sofrecom and the<br />

international R&D sites did not upload<br />

data due to the newness of some entities,<br />

their small size, the lack of <strong>report</strong>ing<br />

procedures, or the impossibility of<br />

implementing procedures due to<br />

conditions in the host country.<br />

For energy, we found that these same<br />

entities, except Moldova, Cameroon, Mali,<br />

Equatorial Guinea, Guinea-Bissau, Guinea,<br />

Niger, Kenya and the Central African<br />

Republic, have <strong>report</strong>ed, via their<br />

accounting, evaluations of their energy<br />

consumptions. The level of coverage,<br />

estimated by the percentage of the<br />

entities’ turnover included in the <strong>report</strong>ing<br />

perimeter, is specified for each<br />

environmental indicator in the data table<br />

on pages 110-111.<br />

For <strong>social</strong> data, the estimated level<br />

of coverage in percentage of Group<br />

employees is specified in the table<br />

on pages 104-105.<br />

audit of the <strong>report</strong><br />

As in previous years, we have asked one<br />

of our external auditors to review a<br />

selection of achievements described in<br />

our 2009 assessment tables (pages 32,<br />

50-51, 70 and 90-91), as well as the<br />

verification (identified by the symbol<br />

of a selection of 17 key performance<br />

indicators, 18 achievements, the<br />

application of the AA1000 APS (2008)<br />

principles and the application level of the<br />

GRI G3 guidelines. The audit conclusions<br />

are on pages 100-101.<br />

application of the AA1000<br />

principles<br />

The procedure for preparation of our 2009<br />

<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> <strong>report</strong><br />

adheres to the significant aspects of the<br />

three principles (inclusivity, materiality,<br />

and responsiveness) of the AA1000 APS<br />

(2008) standard, the reference for<br />

<strong>corporate</strong> <strong>social</strong> <strong>responsibility</strong> in terms<br />

of taking stakeholder expectations into<br />

account (www.accountability21.net).<br />

compliance with the GRI<br />

guidelines<br />

This <strong>report</strong> was prepared with reference<br />

to the guidelines of the Global Reporting<br />

Initiative (GRI) version G3. Following the<br />

methodology for evaluation specified in<br />

the guide for levels of application of the<br />

GRI G3, the self-assessment in this <strong>report</strong><br />

on the basis of the GRI G3 index leads<br />

to the A+ application level.<br />

For further details, see the table<br />

corresponding to the GRI-Global Compact<br />

available at www.orange.com, under the<br />

“<strong>responsibility</strong>” column.<br />

correspondence with the<br />

Global Compact<br />

<strong>France</strong> Telecom joined the United Nations<br />

Global Compact in July 2000. The ways<br />

in which we integrate the principles<br />

of the Global Compact as we engage<br />

in our activities is set out in the GRI-Global<br />

Compact table of correspondence,<br />

available at www.orange.com,<br />

under the “<strong>responsibility</strong>” column.<br />

99


external assessment<br />

Report of one of the Statutory Auditors on the Corporate Responsibility <strong>report</strong>ing process<br />

(This is a free translation into English of the original <strong>report</strong> issued in the French language and is provided solely<br />

for the convenience of English speaking readers)<br />

For the attention of <strong>France</strong> Telecom<br />

Executive Management<br />

At your request and in our capacity as one<br />

of the Statutory Auditors of <strong>France</strong><br />

Telecom, we have conducted procedures<br />

on the following items:<br />

(1) the description given by <strong>France</strong> Telecom<br />

on page 12 of the 2009 Group<br />

Corporate Responsibility Report (“the<br />

Report”) on the compliance with<br />

AA1000 APS (2008) principles of<br />

inclusivity, materiality and<br />

responsiveness in the Report’s<br />

preparation process (the “Principles”);<br />

(2) achievements of the objectives set forth<br />

in the Corporate Responsibility<br />

roadmaps selected by <strong>France</strong> Telecom<br />

and identified by the symbol among<br />

the information published on pages 9,<br />

32, 50-51, 70 and 90 of the Report (the<br />

“Selected Achievements”);<br />

(3) a selection of Corporate Responsibility<br />

key performance indicators selected by<br />

<strong>France</strong> Telecom for <strong>France</strong>, Spain,<br />

Jordan, Poland, the United Kingdom<br />

and Slovakia that are identified by the<br />

symbol among the information<br />

published on pages 104-105 and 110-<br />

111 of the Report (the “Selected Key<br />

Performance Indicators”);<br />

(4) <strong>France</strong> Telecom’s self-assessment of<br />

the Report based on GRI G3 guidelines<br />

as shown on page 99 of the Report (the<br />

“GRI Self-Assessment”).<br />

These items were prepared under the<br />

<strong>responsibility</strong> of Group management in<br />

accordance with the following <strong>report</strong>ing<br />

criteria:<br />

(1) for the Principles, AA1000 APS 1 (2008);<br />

(2) for the Selected Achievements, the<br />

Corporate Responsibility policies and<br />

guidelines prepared by the <strong>France</strong><br />

Telecom Group and described in the<br />

2009 roadmaps;<br />

(3) for the Selected Key Performance<br />

Indicators, all the procedures relating<br />

to the <strong>report</strong>ing of environmental and<br />

<strong>social</strong> indicators, available for<br />

consultation at the Corporate Social<br />

Responsibility Departement, that are<br />

summarized on page 107 of the Report;<br />

(4) for the GRI Self-Assessment, the GRI<br />

G3 2 sustainable development <strong>report</strong>ing<br />

guidelines.<br />

It is our <strong>responsibility</strong> to express a<br />

conclusion on these items based on the<br />

work we performed. Our work covers only<br />

these items and not the entire Report.<br />

nature and scope of our work<br />

We performed our procedures in<br />

accordance with applicable professional<br />

guidelines and ISAE 3000 and AA1000 AS 1<br />

(2008) standards. Our procedures satisfy<br />

the requirements of a Type 2 verification in<br />

accordance with AA1000 AS (2008)<br />

standard.<br />

The professional code of conduct<br />

governing the Statutory Auditor profession,<br />

to which we are bound, guarantees our<br />

independence with regard to the criteria<br />

required by AA1000 AS (2008).<br />

We implemented the following procedures,<br />

in order to obtain:<br />

• a reasonable assurance that the<br />

description of the Principles (defined<br />

above) is true and fair in all material<br />

respects (1);<br />

• a moderate assurance that the<br />

description of the selected Achievements<br />

(2), the selected Indicators (3) and the<br />

GRI Self-Assessment does not contain<br />

any material misstatements (4). A higher<br />

level of assurance would have required<br />

more extensive work.<br />

(1) Work on the description<br />

of the Principles:<br />

• We met the people responsible for<br />

Corporate Responsibility at <strong>France</strong><br />

Telecom headquarters (the Corporate<br />

Social Responsibility Departement) and in<br />

a sample of entities and divisions in the<br />

following countries: <strong>France</strong> (FTSA,<br />

<strong>Orange</strong> <strong>France</strong>), Poland (TP SA and PTK<br />

Centertel), United Kingdom (<strong>Orange</strong> UK),<br />

Spain (<strong>Orange</strong> Spain), Jordan (<strong>Orange</strong><br />

Jordan) and Slovakia (<strong>Orange</strong> Slovensko),<br />

representing 70% of <strong>France</strong> Telecom’s<br />

revenue, in order to assess the<br />

implementation of the Report’s<br />

preparation process as defined by <strong>France</strong><br />

Telecom and the identification of<br />

significant events in 2009.<br />

• We conducted tests at Corporate level<br />

and for the above-mentioned entities on<br />

the implementation of the procedure<br />

relating to:<br />

– identification of the stakeholders and<br />

their expectations;<br />

– identification of material Corporate<br />

Responsibility issues;<br />

– implementation of Corporate<br />

Responsibility policies and guidelines.<br />

• We compared the material issues<br />

described by <strong>France</strong> Telecom in its<br />

Report with those presented by the main<br />

telecommunications sector companies in<br />

their Corporate Responsibility <strong>report</strong>s and<br />

those arising from our review of the<br />

sector’s press in 2009.<br />

(2) Work on the Selected Achievements:<br />

• We assessed <strong>France</strong> Telecom’s<br />

description of the Selected Achievements<br />

by conducting interviews and collecting<br />

substantive evidence from the relevant<br />

entities.<br />

100 / <strong>report</strong> appendices


(3) Work on the Selected Performance<br />

Indicators:<br />

• We assessed each <strong>report</strong>ing criteria used<br />

to elaborate the Selected Indicators with<br />

regard to their relevance, reliability,<br />

neutrality, understandability, and<br />

<strong>complete</strong>ness.<br />

• We met the people responsible for the<br />

application of the <strong>report</strong>ing criteria at<br />

<strong>France</strong> Telecom headquarters (the<br />

Corporate Social Responsibility<br />

Departement) and in a sample of entities<br />

and divisions in the following countries:<br />

<strong>France</strong> (<strong>France</strong> Telecom SA, <strong>Orange</strong><br />

<strong>France</strong>), Spain (<strong>Orange</strong> Spain), Jordan<br />

(<strong>Orange</strong> Jordan), Poland (TP SA and PTK<br />

Centertel), United Kingdom (<strong>Orange</strong> UK)<br />

and Slovakia (<strong>Orange</strong> Slovensko),<br />

representing 81% of <strong>France</strong> Telecom<br />

headcount and 74% of the energy<br />

consumed, 68% of the CO 2 emissions,<br />

and 88% of the internal waste (tertiary<br />

and network) published by the Group.<br />

• We performed validation tests on the<br />

Selected Indicators at Corporate level<br />

and for the sample of entities and<br />

divisions defined above.<br />

(4) Work on the GRI Self-Assessment:<br />

• Based on the GRI cross-reference table<br />

shown in the Report’s appendix and on<br />

the Corporate Responsibility and<br />

Sustainable Development’s Internet site,<br />

we satisfied ourselves that for each<br />

indicator contributing to the A+<br />

application level, a disclosure was<br />

provided in the Report or in another<br />

document referred to in the table and<br />

published by the Group.<br />

In order to assist us in conducting our<br />

work, we referred to the specific<br />

competencies of our firm’s multidisciplinary<br />

team of environment and sustainable<br />

development experts, managed by Éric<br />

Dugelay.<br />

comments<br />

• In 2009, the Group continued and<br />

reinforced the deployment of its<br />

Corporate Responsibility approach<br />

in all its businesses and entities.<br />

• The Group should continue to provide<br />

assistance to its entities in implementing<br />

stakeholders engagement processes.<br />

• The Group should consider setting up<br />

specific performance indicators for<br />

measuring accidents within its<br />

international scope, the well-being of<br />

employees and the respect of human<br />

rights.<br />

• The strengthening of control procedures<br />

for the <strong>report</strong>ing scope and the data<br />

<strong>report</strong>ed by the entities for environmental<br />

indicators should be continued.<br />

conclusion<br />

(1) Description of the Principles<br />

In our opinion, <strong>France</strong> Telecom’s<br />

description on page 12 of the Report on<br />

compliance with AA1000 APS (2008)<br />

principles of inclusivity, materiality and<br />

responsiveness in the Report’s preparation<br />

process is true and fair in all material<br />

respects.<br />

(2) Selected Achievements<br />

Nothing has come to our attention that<br />

causes us to believe that the description of<br />

the achievements on pages 19, 32, 50-51<br />

and 90 of the Report and identified by<br />

are materially misstated.<br />

(3) Selected Key Performance Indicators<br />

Based on the work we performed, we did<br />

not identify any material anomalies likely to<br />

call into question the fact that the<br />

environmental and <strong>social</strong> indicators<br />

examined for <strong>France</strong>, Spain, Jordan,<br />

Poland, the United Kingdom and Slovakia<br />

identified with were prepared, in all<br />

material respects, in accordance with the<br />

above-mentioned <strong>report</strong>ing criteria.<br />

(4) GRI Self-Assessment<br />

Based on the work we performed, we did<br />

not identify any material anomalies likely to<br />

call into question <strong>France</strong> Telecom’s selfassessment<br />

of the <strong>report</strong> based on the GRI<br />

G3 guidelines that contributed to the A+<br />

application level.<br />

Neuilly-sur-Seine, May 12, 2010.<br />

One of the Statutory Auditors,<br />

Deloitte & Associés<br />

Frédéric Moulin<br />

1 http://www.accountability21.net/aa1000series.<br />

2 http://www.global<strong>report</strong>ing.org/GRIReports/ApplicationLevels/. The <strong>report</strong> can be given an A GRI application level if the company (i) has <strong>report</strong>ed information for all<br />

the indicators required by this standard, (ii) has explained for each indicator category the managerial approach adopted and (iii) has provided information on all of the<br />

key indicators required by the standard. It can be given an A+ application level if the existence of this information has given rise to an external verification.<br />

101


economic data<br />

geographic breakdown of turnover<br />

2009 breakdown of activity<br />

in millions of customers<br />

international carrier and<br />

shared services 1.9%<br />

enterprises<br />

13.9%<br />

rest of the world<br />

15.6%<br />

Spain<br />

7.5%<br />

Poland<br />

7.4%<br />

<strong>France</strong><br />

43.7%<br />

United Kingdom<br />

9.9%<br />

fixed line services<br />

46.1<br />

internet (excluding<br />

broaband)<br />

0.5<br />

broadband<br />

13.5<br />

mobile<br />

132.6<br />

evolution of turnover (in billions of euros)<br />

60<br />

50<br />

40<br />

48.1<br />

51.7 53.0 51.9 50.9<br />

6.4 5.1 5.0<br />

breakdown of number of customers<br />

in millions<br />

80<br />

70<br />

60<br />

50<br />

40<br />

30<br />

20<br />

10<br />

0<br />

70.4<br />

<strong>France</strong><br />

17.4<br />

United Kingdom<br />

24.4<br />

Poland<br />

13.8<br />

Spain<br />

The figures included at the end of<br />

the 2009 <strong>social</strong> accounts do not<br />

integrate the United Kingdom’s<br />

activities – which have been unset<br />

due to the fusion of <strong>Orange</strong> and<br />

T-Mobile in the United Kingdom.<br />

The adjoining figures thus relate<br />

to the consolidated Group outside<br />

of the United Kingdom, presenting<br />

a turnover of 45,944 million euros<br />

in 2009. The total group turnover<br />

including the United Kingdom rose<br />

to 50,952 million euros in 2009.<br />

4.1<br />

Belgium<br />

11<br />

Romania<br />

creating value for our stakeholders<br />

customers <strong>France</strong> Telecom M€<br />

€45,944<br />

million in<br />

turnover<br />

1.6<br />

Switzerland<br />

18.1<br />

Egypt<br />

2.9 2.8 4.9<br />

Slovakia<br />

30<br />

20<br />

10<br />

0<br />

Dominican Republic<br />

sum allocated to<br />

stakeholders<br />

sum reinvested<br />

into the Group to<br />

ensure its durability<br />

Senegal<br />

2.6 4.1 2.2<br />

Jordan<br />

Republic of Côte d'Ivoire<br />

Madagascar<br />

46.6<br />

2005 (1) 2006 (1) 2007 (1) 2008 (2) 2009<br />

12.4<br />

rest of the world<br />

employees: €8,525 million (labour costs)<br />

suppliers: €19,170 million (purchase of goods and<br />

services)<br />

shareholders: €3,752 (paid dividends)<br />

banks and bondholders €2,160 million (fi nancial charges)<br />

public authorities: €2,272 million (duties and taxes)<br />

<strong>corporate</strong> philanthrophy: €16 million<br />

net tangible and intangible investment: €5,887 million<br />

R&D expenditure: €862 million<br />

46.8<br />

45.9<br />

Group Consolidated Group (except United Kingdom) United Kingdom<br />

fixed lines<br />

internet<br />

mobile<br />

(1) By past data. (2) On a comparable basis.<br />

102 / <strong>report</strong> appendices


% (yearly average) 2G & 3G coverage of population, in 2009<br />

100<br />

80<br />

60<br />

40<br />

20<br />

0<br />

2G<br />

3G<br />

<strong>France</strong><br />

United Kingdom<br />

Spain<br />

Poland<br />

Belgium<br />

Switzerland<br />

Romania<br />

Slovakia<br />

Moldova<br />

Egypt<br />

Jordan<br />

Mauritius<br />

Senegal<br />

Madagascar<br />

Mali<br />

mass market customer satisfaction<br />

Source: CET (Customer Experience Traking).<br />

mobile services customer satisfaction rate<br />

(customer’s perceived quality)<br />

broadband internet customer satisfaction rate<br />

(customer’s perceived quality)<br />

Countries 2005 2006 2007 2008 2009<br />

<strong>France</strong> 67% 70% 74% 73% 71%<br />

United Kingdom 75% 79% 78%<br />

Poland 75% 71% 75% 72%<br />

Spain 61% 61% 63% 65%<br />

Belgium 81% 86% 86% 81% 81%<br />

Switzerland 77% 77% 82% 79% 75%<br />

Romania 91% 92% 91% 88% 90%<br />

Slovakia 79% 75% 77% 77% 75%<br />

Countries 2007 2008 2009<br />

<strong>France</strong> 73% 72% 70%<br />

United Kingdom 69% 67% 69%<br />

Poland 58% 63% 68%<br />

Spain 67% 58% 61%<br />

business customer satisfaction<br />

Source: CLI (Customer Loyalty Index).<br />

evolution of CLI in <strong>France</strong><br />

7.8<br />

7.6<br />

7.4<br />

7.2<br />

7.0<br />

6.8<br />

6.6<br />

6.4<br />

6.2<br />

6.0<br />

5.8<br />

5.6<br />

7.2 7.2 7.0 7.0<br />

S1 08 S2 08 S1 09 S2 09<br />

CLI<br />

overall satisfaction<br />

recommend<br />

purchase intention<br />

choose 1 st time<br />

evolution of international CLI<br />

8.0<br />

7.8<br />

7.6<br />

7.4<br />

7.2<br />

7.0<br />

6.8<br />

6.6<br />

6.4<br />

6.2<br />

6.0<br />

7.2 7.4 7.5 7.6<br />

S1 08 S2 08 S1 09 S2 09<br />

CLI<br />

overall satisfaction<br />

recommend<br />

purchase intention<br />

choose 1 st time<br />

103


<strong>social</strong> data<br />

indicators<br />

GRI scope (in % of the<br />

overall Group’s<br />

headcount)<br />

in the Group (end of the year)<br />

<strong>France</strong> (1)<br />

United<br />

Kingdom<br />

Main Countries<br />

EME zone<br />

Central and Eastern Europe<br />

Poland Spain Belgium Romania<br />

number of male employees LA13 100% 64,012 6,612 15,324 1,910 1,002 1,385<br />

number of female employees LA13 100% 36,815 5,763 11,907 1,316 540 1,397<br />

total number of employees LA1 100% 100,827 12,375 27,231 3,226 1,542 2,782<br />

percentage of women among the employees LA13 100% 36.5% 46.6% 43.7% 40.8% 35.0% 50.2%<br />

total number of employees under permanent contracts LA1 100% 99,017 12,305 26,278 3,225 1,528 2,711<br />

total number of employees on temporary contracts LA1 100% 1,810 70 953 1 14 71<br />

total number of employees (full time) LA1 100% 97,897 10,996 27,075 3,154 1,493 2,726<br />

total number of employees 2008 LA1 100% 102,923 12,923 28,821 3,315 1,548 3,063<br />

number of men in management positions LA13 100% 17,338 1,124 2,536 281 420 389<br />

number of women in management positions LA13 100% 7,143 527 889 94 136 265<br />

number of employees in management positions LA13 100% 24,481 1,651 3,425 375 556 654<br />

percentage of women in management positions LA13 100% 29.2% 31.9% 26.0% 25.1% 24.5% 40.5%<br />

average age of the workforce 100% 46.2 32.5 39.3 33.8 36.7 29.9<br />

total number of permanent employees in 2008 LA2 100% 100,768 12,825 27,604 3,301 1,541 2,802<br />

number of redundancies LA2 98% 143 548 2,158 148 85 nc<br />

% of redundancies per country (compared to 2008<br />

permanent employees)<br />

LA2 98% 0.1% 4.3% 7.8% 4.5% 5.5% nc<br />

number of external recruitments LA2 100% 1,341 2,297 1,537 164 146 249<br />

% of external recruitments (compared to 2008 permanent<br />

employees)<br />

LA2 100% 1.3% 17.9% 5.6% 5.0% 9.5% 8.9%<br />

number of voluntary departures LA2 100% 796 1,734 681 54 40 250<br />

% of volontary departures (compared to 2008 permanent<br />

employees)<br />

LA2 100% 0.8% 13.5% 2.5% 1.6% 2.6% 8.9%<br />

total number of employee departures (male) LA2 100% 1,546 1,702 1,476 114 110 109<br />

total number of employee departures (female) LA2 100% 681 1,085 1,478 91 37 141<br />

total number of employee departures 50 years LA2 100% 1,106 164 679 5 11 1<br />

number of employees covered by collective bargaining<br />

agreements<br />

percentage of employees covered by collective bargaining<br />

agreements (compared to 2009 permanent employees)<br />

LA4 85% 100,605 nc 21,741 1,656 nc nc<br />

LA4 85% 99.8% nc 79.8% 51.3% nc nc<br />

total number of trained workers LA10 100% 81,284 13,717 27,070 2,786 1,149 1,878<br />

total number of hours devoted to training LA10 100% 3,305,247 419,620 571,517 161,774 29,149 35,268<br />

average number of hours of training per year<br />

and per employee<br />

LA10 100% 32.8 33.9 21.0 50.1 18.9 12.7<br />

% of employees benefiting from a career review<br />

(for <strong>France</strong>, FTSA only)<br />

LA12 69% 82.1% 90.0 % 98,9 % 95.5% nc 80.6%<br />

(1) The scope for <strong>France</strong> covers OPF (FTSA+<strong>Orange</strong> <strong>France</strong>), Group headquarters, FT Marine, FTR&D, and the <strong>Orange</strong> Business Services entities which operate<br />

in <strong>France</strong>. (2) The scope includes <strong>Orange</strong> Business Services establishments outside of <strong>France</strong>.<br />

104 / <strong>report</strong> appendices


- : not available nc : non collected item reviewed by Deloitte<br />

EME zone<br />

Central and Eastern Europe<br />

Switzerland Egypt Slovakia Dominican<br />

Republic<br />

AMEA zone<br />

Africa, Middle East<br />

Senegal Jordan Republic of<br />

Côte d’Ivoire<br />

<strong>Orange</strong><br />

Business<br />

Services<br />

International<br />

(2)<br />

Other<br />

countries<br />

Group<br />

total<br />

Madagascar 2009<br />

807 2,362 916 540 1,253 1,963 1,037 242 9,031 6,428 114,824<br />

449 1,066 429 553 588 620 614 281 2,891 2,729 67,958<br />

1,256 3,428 1,345 1,093 1,841 2,583 1,651 523 11,922 9,157 182,782<br />

35.7% 31.1% 31.9% 50.6% 31.9% 24.0% 37.2% 53.7% 24.2% 29.8% 37.2%<br />

1,201 3,428 1,277 1,093 1,841 2,262 1,560 521 11,860 8,637 178,744<br />

55 - 68 - - 321 91 2 62 520 4,038<br />

1,191 3,428 1,344 1,084 1,841 2,583 1,651 523 11,918 9,149 178,053<br />

1,116 3,233 1,376 1,122 1,875 2,700 1,934 539 12,050 6,196 184,734<br />

389 266 428 27 319 154 122 63 5,543 1 209 30,608<br />

100 86 74 11 130 40 45 27 1,559 485 11,611<br />

489 352 502 38 449 194 167 90 7,102 1 694 42,219<br />

20.4% 24.4% 14.7% 28.9% 29.0% 20.6% 26.9% 30.0% 22.0% 28.6% 27.5%<br />

33.3 30.5 32.3 29.6 40.6 34.2 38.5 31.8 37.2 36.8 41,7<br />

1,063 3,233 1,290 1,122 1,875 2,454 1,641 528 11,990 5,670 179,707<br />

54 29 183 128 3 1 12 11 497 318 4,318<br />

5.1% 0.9% 14.2% 11.4% 0.2% 0.0% 0.7% 2.1% 4.1% 5.6% 2.4%<br />

228 384 286 154 87 218 181 47 1,195 951 9,465<br />

21.4% 11.9% 22.2% 13.7% 4.6% 8.9% 11.0% 8.9% 10.0% 16.8% 5.3%<br />

117 141 62 51 13 403 35 35 826 341 5,579<br />

11.0% 4.4% 4.8% 4.5% 0.7% 16.4% 2.1% 6.6% 6.9% 6.0% 3.1%<br />

100 112 138 85 79 351 204 25 1,152 549 7,852<br />

72 64 108 94 29 83 57 24 361 209 4,614<br />

70 123 108 114 10 59 7 25 544 296 4,418<br />

96 47 134 61 23 299 124 23 819 405 5,573<br />

6 6 4 4 75 76 130 1 150 57 2,475<br />

nc nc nc nc 1,841 nc 1,063 523 1,526 2,417 131,372<br />

nc nc nc nc 100% nc 64.4% 100% 12.8% 26.4% 71.9%<br />

970 4,076 1,372 1,107 957 1,801 779 187 8,523 3,398 151,054<br />

24,314 126,912 51,403 40,343 61,373 61,734 18,715 2,261 233,111 95,187 5,237,928<br />

19.4 37.0 38.2 36.9 33.3 23.9 11.3 4,3 19.6 10.4 28.7<br />

nc nc nc 94.7% nc nc nc nc nc nc 86.2%<br />

105


zoom in on <strong>France</strong>, FTSA only<br />

(information concerning 100% of FTSA employees)<br />

GRI code<br />

scope (in % of the<br />

overall Group’s<br />

headcount)<br />

number of fatal accidents LA7 42% 1<br />

total number of days lost due to illness LA7 42% 1,618,326<br />

frequency rate of work related accidents (TFRAC) LA7 42% 5.1<br />

severity rate of work related accidents (TGRAC) LA7 42% 0.32<br />

total number of male trained workers LA10 42% 48,463<br />

total number of female trained workers LA10 42% 28,568<br />

total number of hours devoted to training male employees LA10 42% 2,029,512<br />

total number of hours devoted to training female employees LA10 42% 1,163,266<br />

total number of trained workers: technicians (level A B C) LA10 42% 33,548<br />

total number of hours devoted to training technician (level A B C) LA10 42% 1,360,019<br />

total number of trained workers: foremen (level D) LA10 42% 16,326<br />

total number of hours devoted to training foreman (level D) LA10 42% 723,061<br />

total number of trained workers: managers (level DB) LA10 42% 11,951<br />

total number of hours devoted to training managers (level DB) LA10 42% 515,474<br />

total number of trained workers: managers & senior executives (level E F G) LA10 42% 15,177<br />

total number of hours devoted to training managers & senior executives (level E F G) LA10 42% 593,834<br />

total number of trained workers 50 years LA11 42% 1,302,335<br />

value<br />

5.5<br />

5.0<br />

4.5<br />

4.0<br />

frequency rate of work related accidents<br />

(TFRAC) – <strong>France</strong> Telecom SA<br />

2007 2008 2009<br />

temporary value<br />

definition of TFRAC: the level of frequency for work accidents<br />

(TFRAC) corresponds to the declared number of work accidents,<br />

outside of accidents on the way to work, by millions of theoretical<br />

working hours.<br />

Precision: this level is expressed by the number of work accidents<br />

with sick leave per millions of theoretical working hours by the following<br />

calculation formula:<br />

number of work accidents x 1 million (amount by equivalent full<br />

time activity x number of 210 days worked x 7.6 hours).<br />

0.5<br />

0.4<br />

0.3<br />

0.2<br />

0.1<br />

0.0<br />

severity rate of work related accidents<br />

(TGRAC) – <strong>France</strong> Telecom SA<br />

2007 2008 2009<br />

temporary value<br />

definition of TGRAC: the rate of seriousness of work accidents<br />

corresponding to the number of days of sick leave following a<br />

work accident, by thousands of theoretical hours worked.<br />

Precision: this rate is expressed by the number of days of sick<br />

leave for a work accident, by thousands of hours worked by the<br />

following calculation formula:<br />

number of days of sick leave for work accidents x 1,000 / (amount<br />

by equivalent full-time activity x 210 number of days worked x 7.6<br />

hours).<br />

number of fatal accidents – <strong>France</strong> Telecom SA<br />

number of employees (Group)<br />

5<br />

4<br />

3<br />

2<br />

1<br />

0<br />

2007 2008 2009<br />

temporary value<br />

The fatal accident which was declared in 2009 was an accident<br />

on the way to work. The 2009 data is provisional. Three cases<br />

linked to the suicides will possibly add to the definitive value of this<br />

2009 indicator.<br />

140,000<br />

120,000<br />

100,000<br />

80,000<br />

60,000<br />

40,000<br />

20,000<br />

0<br />

female<br />

2006 2007 2008 2009<br />

male<br />

106 / <strong>report</strong> appendices


eporting methods<br />

human resources information<br />

The human resources <strong>report</strong>ing<br />

in this document is based on a different<br />

information system (HR-Info) than the one<br />

used in the annual <strong>report</strong> and registration<br />

document (Magnitude), because HR-Info<br />

is the only one which distinguishes by<br />

gender and rank (senior manager,<br />

manager and non-manager).<br />

Contrary to the Magnitude data, the<br />

HR-Info data does not take the Group’s<br />

percentage of interest in subsidiaries into<br />

account.<br />

breakdown of male and female managers<br />

(employees with open-ended contracts at<br />

end of year)<br />

The rule for calculating the “managerial<br />

staff” indicator was revised in 2009.<br />

The number of male and female managers<br />

was calculated based on active staff on<br />

open-ended contracts. The 2008 figures<br />

were based on the indicator for active staff<br />

on fixed-term and open-ended contracts.<br />

The “managerial staff” indicator<br />

corresponds to senior managers.<br />

Entities outside of <strong>France</strong> use a table<br />

of correspondence to determine which<br />

employees should be counted amongst<br />

“managerial staff”.<br />

environmental information<br />

energy<br />

Energy consumption at premises and<br />

shops where the <strong>France</strong> Telecom <strong>Orange</strong><br />

Group does not pay a direct invoice are not<br />

<strong>report</strong>ed.<br />

The “fuel oil consumption (all buildings,<br />

all uses)” indicator groups together nonvehicle<br />

consumption of domestic heating<br />

oil, diesel and petrol, as well as the<br />

consumption of heavy fuel oil by<br />

the FT Marine subsidiary’s ships.<br />

Electricity consumption in Poland is<br />

calculated using a statistical sampling<br />

of invoices received during the year.<br />

This sampling has a maximum uncertainty<br />

of 4% over the final consolidated data.<br />

transport<br />

The distances covered by train and air<br />

come from the company Carlson Wagon<br />

Lits and include more than 80% of the<br />

kilometers covered by employees.<br />

These distances are estimated using the<br />

orthodromic route (the shortest distance<br />

between two points on the surface<br />

of the Earth).<br />

The CO 2 emissions factor for “short haul”<br />

transportation by air under the GHG<br />

Protocol (180 g of CO 2 /km per passenger)<br />

has been used for all flights (short-,<br />

medium- and long-haul).<br />

The CO 2 emissions factor for train transport<br />

derives from the “Bilan Carbone ® ” (Carbon<br />

assessment) method when available for the<br />

corresponding country. In other countries,<br />

a standard factor of 100 g of CO 2 /km per<br />

passenger is used.<br />

CO 2 emissions<br />

The electricity emissions factor derives from<br />

the GHG Protocol, with the results (2006)<br />

of its latest update (2009), except for the<br />

2009 electricity emission factor for <strong>France</strong>,<br />

which comes from EDF. The electricity<br />

emissions factor for <strong>Orange</strong> Business<br />

Services International entities covering<br />

the entire world corresponds to the “world”<br />

factor of the GHG Protocol 2005.<br />

The emissions factors for fuels (gas, fuel oil,<br />

coal, petrol, diesel, and LPG), derived from<br />

the GHG Protocol in 2007, were<br />

maintained in 2008 and 2009. Corrections<br />

will be made in 2010 to take the latest<br />

updates into account.<br />

electronic waste (e-waste) collected from<br />

customers<br />

The “collected customer WEEE waste”<br />

indicator groups together the mobile,<br />

fixed and multimedia handsets which are<br />

brought to points of sale, sent by post<br />

or collected by service providers on behalf<br />

of <strong>Orange</strong>. This indicator also includes<br />

the Group employees’ collected mobile<br />

phones, accumulators and batteries.<br />

The subsidiaries with no adequate<br />

collection and processing channel do not<br />

<strong>report</strong> quantities in the “customer WEEE<br />

waste collected” indicator.<br />

In <strong>France</strong>, the WEEE coming from<br />

“business” customers (OBS <strong>France</strong>) is not<br />

counted in the “customer WEEE waste<br />

collected” indicator but in the “internal<br />

WEEE” (network) indicator.<br />

waste processed<br />

In <strong>France</strong>, the <strong>report</strong>ing only includes waste<br />

taken care of by service providers which<br />

have signed a framework agreement with<br />

the <strong>France</strong> Telecom <strong>Orange</strong> Group.<br />

It also includes FT Marine cables and other<br />

hazardous waste (including sludge and<br />

oil-polluted water).<br />

For sites under lease agreements,<br />

household waste (included in the common<br />

industrial waste indicator) is not <strong>report</strong>ed,<br />

since the lessor is responsible for dealing<br />

with it.<br />

Subsidiaries which do not have an<br />

adequate collection and processing<br />

channel do not <strong>report</strong> quantities in<br />

the “internal waste processed” indicators,<br />

except for Senegal, which sends waste<br />

(cables, batteries and customer WEEE)<br />

to <strong>France</strong> for treatment.<br />

For Poland, PTK Centertel and TP SA did<br />

not <strong>report</strong> industrial waste, because such<br />

waste is collected by municipal services,<br />

which do not <strong>report</strong> the corresponding<br />

tonnages.<br />

environmental management system<br />

The rate of coverage by a certified EMS<br />

corresponds to the ratio of the certified<br />

EMS scope for all activities; this rate<br />

is evaluated on the basis of the consumed<br />

electrical energy.<br />

The rate of coverage by an uncertified EMS<br />

reflects the progress of the EMS<br />

deployment process. It is the product<br />

of multiplying two figures: (i) the rate<br />

of EMS deployment (measured on the<br />

basis of the key ISO 14001 requirements),<br />

and (ii) the geographical EMS coverage,<br />

evaluated by the portion of electric energy<br />

consumed within this scope.<br />

107


environmental data<br />

energy consumption by country, by energy type<br />

100%<br />

90%<br />

80%<br />

70%<br />

60%<br />

50%<br />

40%<br />

30%<br />

20%<br />

10%<br />

0%<br />

fuel<br />

gas<br />

renewable<br />

energies<br />

vehicle<br />

fuel<br />

electricity<br />

breakdown of energy consumption<br />

by source (2009) in toe<br />

vehicles fleet<br />

4%<br />

heating for buildings<br />

(fuel-gas-coal)<br />

22%<br />

electricity for<br />

buildings<br />

10%<br />

networks<br />

data centers<br />

64%<br />

rest of the world Spain Poland United Kingdom <strong>France</strong><br />

breakdown of CO 2 emissions by source (2009)<br />

vehicles fleet<br />

8.8%<br />

business travels by<br />

plane 2.5% train 0.2%<br />

heating for buildings<br />

(fuel-gas-coal)<br />

16%<br />

electricity for<br />

buildings<br />

11.8%<br />

networks<br />

data centers<br />

60.7%<br />

CO 2 emissions: 1.68 million of tons of CO 2<br />

by type of energy<br />

electricity<br />

72.5%<br />

fuel<br />

13%<br />

gas<br />

2.9%<br />

vehicles<br />

8.9%<br />

business travel<br />

by plane 2.5%<br />

business travel<br />

by train 0.2%<br />

108 / <strong>report</strong> appendices


tons of CO 2 per toe and per country in 2009<br />

3.5<br />

3.0<br />

2.5<br />

2.0<br />

1.5<br />

1.0<br />

0.5<br />

0.0<br />

<strong>France</strong><br />

United Kingdom<br />

Poland<br />

Spain<br />

Belgium<br />

the Group : toe/1,000 customers<br />

Romania<br />

12<br />

10<br />

8<br />

6<br />

2006<br />

2007<br />

2008<br />

2009<br />

4<br />

2<br />

0<br />

<strong>France</strong><br />

United Kingdom<br />

Poland<br />

tons of CO 2 per country<br />

Spain<br />

Belgium<br />

Romania<br />

Switzerland<br />

Egypt<br />

Slovakia<br />

Dominican Republic<br />

Senegal<br />

Jordan<br />

Republic of Côte d'Ivoire<br />

Madagascar<br />

rest of the world<br />

700,000<br />

600,000<br />

500,000<br />

400,000<br />

2006<br />

2007<br />

2008<br />

2009<br />

300,000<br />

200,000<br />

100,000<br />

0<br />

<strong>France</strong><br />

United Kingdom<br />

kg CO 2 per customer<br />

Poland<br />

Spain<br />

Belgium<br />

Romania<br />

Switzerland<br />

Egypt<br />

Slovakia<br />

Dominican Republic<br />

Senegal<br />

Jordan<br />

Republic of Côte d'Ivoire<br />

Madagascar<br />

rest of the world<br />

30<br />

25<br />

20<br />

15<br />

2006<br />

2007<br />

2008<br />

2009<br />

10<br />

5<br />

0<br />

<strong>France</strong><br />

United Kingdom<br />

Poland<br />

Spain<br />

Belgium<br />

Romania<br />

Switzerland<br />

Egypt<br />

Slovakia<br />

Dominican Republic<br />

Senegal<br />

Jordan<br />

Republic of Côte d'Ivoire<br />

Madagascar<br />

rest of the world<br />

Switzerland<br />

Egypt<br />

Slovakia<br />

Dominican Republic<br />

Senegal<br />

Jordan<br />

Republic of Côte d'Ivoire<br />

Madagascar<br />

rest of the world<br />

109


environmental performance<br />

indicators<br />

unités GRI <strong>report</strong>ing<br />

scope, as a<br />

percentage<br />

of the overall<br />

Group’s<br />

turnover<br />

<strong>France</strong> (1)<br />

main countries<br />

United<br />

Kingdom<br />

EME<br />

facilities presenting a risk<br />

fuel tanks unités 92.3% 1,933 105 1,590 239 - 241 -<br />

energy consumption<br />

fuel (all buildings, all use) m 3 EN3 99.8% 17,435 21 3,569 1,138 500 94 28<br />

gas m 3 EN3 98.3% 18,943,619 1,589,453 3,732,271 0 437,831 16,390 0<br />

coal tons EN3 100.0% na na 197 na na na na<br />

electricity GWh EN4 99.8% 2,128 469 624 275 77 98 58<br />

of which green energy GWh EN6 99. 7% 5.40 0.00 0.00 0.00 0.00 0.00 0.00<br />

total energy excluding transport GWh EN3 99.5% 2,534 486 706 289 87 99 58<br />

total emitted CO 2 excluding transport tons EN16 99.5% 175,275 239,713 427,985 99,360 22,208 42,108 1,557<br />

petrol + GPL for company's vehicles liters EN3 99.3% 143,198 580,125 3,486,828 107,557 0 885,460 37,007<br />

diesel gazoline for company's vehicles liters EN3 99.3% 31,403,063 1,012,310 4,968,264 504,741 1,735,929 526,194 155,340<br />

flight distances for business trips km EN29 100.0% 138,731,346 17,641,837 5,329,165 6,884,344 3,138,289 1,650,706 0<br />

train distances for business trips km EN29 100.0% 81,244,317 17,084,442 1,946,788 1,448,864 345,639 7,454 0<br />

total emitted CO 2 due to transport tons EN16 99.7% 112,443 9,048 23,115 2,958 5,355 3,852 515<br />

total emitted CO 2 tons EN16 99.8% 287,718 248,761 451,100 102,317 27,563 45,960 2,072<br />

KPI: lone electricity consumption /<br />

customer<br />

KPI: CO 2 due to electricity consumption /<br />

customer<br />

KPI: total energy consumption /<br />

1,000 customers<br />

KPI: CO 2 emitted (all energies) / customer<br />

toe/1000<br />

customers<br />

Poland Spain Belgium Romania Switzerland<br />

kWh/customer<br />

kg/customer<br />

kg/customer<br />

99.8% 30.25 26.92 25.59 19.99 18.68 8.87 36.71<br />

99.8% 1.30 13.59 16.85 6.99 4.86 3.80 0.94<br />

99.8% 9.63 6.82 7.44 4.56 5.57 2.12 8.29<br />

99.8% 4.09 14.29 18.51 7.43 6.69 4.18 1.32<br />

consumed water m 3 EN8 97.7% 1,904,311 203,521 837,895 22,621 10,172 37,965 -<br />

paper and carboard, internal (offices) and external<br />

(marketing, invoicing, directories, packaging…)<br />

treated internal waste<br />

tons EN1 95.7% 16,822 2,752 1,758 2,219 17 990 -<br />

common industrial waste (general waste) tons EN22 88.6% 6,902 2,547 304 0 - 3,830 0<br />

internal (network & tertiary) WEEE tons EN22 91.4% 1,760 364 371 0 - 60 3<br />

metal poles tons EN22 92.5% 711 na 0 na na 11 na<br />

wooden poles tons EN22 91.7% 9,290 na 70 na na na na<br />

cables tons EN22 93.1% 5,522 na 539 na na 0 na<br />

batteries tons EN22 95.1% 1,198 93 35 8 - 40 20<br />

fluorescent tubes tons EN22 91.2% 5 5 1 1 - 0 0.4<br />

paper – carboard tons EN22 89.6% 2,337 1,014 146 39 - 29 0<br />

printer cardridges tons EN22 92.4% 32 2 1 2 - 2 0.36<br />

other hazardous waste (PCB included) tons EN22 87.4% 494 2 5 0 - 0 -<br />

other non-hazardous waste tons EN22 91.0% 17 3,511 770 0 - 0 40<br />

total internal waste treated tons EN22 91.2% 28,267 7,536 2,241 50 - 3,972 63<br />

KPI: tons of waste treated / M€ of turnover<br />

tons/M€ of<br />

turnover<br />

91.2% 0.997 1.487 0.591 0.013 - 3,896 0.077<br />

WEEE collected from customers tons EN22 91.5% 1,180 19.47 0.32 71.8 - 0.06 15.9<br />

KPI : WEEE collected from customers kg/ 1000<br />

customers<br />

91.5% 16.77 1.12 0.01 5.22 - 0.01 10.13<br />

KPI EMS: ISO 14001 certified scope % 90.0% 0.0% 0.0% 25.0% 92.3% 0.0% 0.0% 0.0%<br />

KPI EMS: non-certified EMS scope % 90.0% 66.0% 77.5% 48.0% 48.0% 75.0% 65.0% 0.0%<br />

(1) The scope for <strong>France</strong> covers OPF (FTSA+<strong>Orange</strong> <strong>France</strong>), Group headquarters, FT Marine, FTR&D, and the <strong>Orange</strong> Business Services entities which operate in <strong>France</strong>.<br />

(2) The scope includes <strong>Orange</strong> Business Services establishments outside of <strong>France</strong>. (3) This scope essentially covers the data from countries not listed in previous columns.<br />

It also covers additional air/train distances travelled for the entire Group, managed by Carlson Wagon Lits in case they were not able to be provided by countries.<br />

110 / <strong>report</strong> appendices


- : not available na : not applicable item reviewed by Deloitte<br />

EME AMEA <strong>Orange</strong><br />

Business<br />

services<br />

International<br />

(2)<br />

Egypt Slovakia Dominican<br />

Republic<br />

Senegal Jordan Republic<br />

of Côte<br />

d’Ivoire<br />

Miscellaneous<br />

(other<br />

countries -<br />

additional<br />

information)<br />

(3)<br />

total<br />

Group<br />

Madagascar 2009 Recall 2008 Recall 2007 Recall 2006<br />

1,200 46 - - 241 0 - 390 117 6,101 6,469 5,625 3,994<br />

17,082 30 6,184 15,122 645 141 1,692 453 16,638 80,771 49,550 44,914 51,155<br />

0 335,985 0 na na na na 394,681 6,388 25,456,618 26,345,131 25,517,211 30,560,242<br />

na na na na na na na na na 197 271 284 213<br />

127 64 21 21 42 53 10 195 124 4,384 4,057 3,465 3,661<br />

0.45 0.00 0.12 1.00 0.00 0.51 0.79 0.00 1.48 9.74 75.72 12.00 392.00<br />

325 67 93 205 50 55 30 204 317 5,603 4,883 4,230 4,515<br />

105,159 14,935 29,650 55,953 27,233 23,266 12,410 99,663 108,006 1,484,481 1,256,055 1,113,874 1,131,815<br />

1,470,000 492,995 823,000 19,566 288,151 463,735 7,830 873,492 419,568 10,098,512 11,005,675 13,787,673 13,629,829<br />

0 214,159 0 560,092 1,084,512 602,006 144,602 1,731,921 727,300 45,370,433 47,798,399 43,259,773 43,376,589<br />

1,239,400 874,585 2,659,300 0 1,888,048 0 1,246,829 51,383,349 588,036 233,255,234 262,437,524 266,516,109 204,842,974<br />

360,000 0 0 0 0 0 0 1,586,861 0 104,024,365 111,419,721 82,306,080 66,402,279<br />

3,758 1,920 2,437 1,587 4,008 2,759 641 16,248 3,104 193,749 210,643 202,385 192,580<br />

108,917 16,854 32,087 57,540 31,241 26,025 13,051 115,911 111,111 1,678,229 1,466,698 1,316,258 1,324,395<br />

7.02 21.71 7.50 4.22 16.46 12.77 4.43 na 10.95 22.75 22.25 20.38 21.97<br />

3.29 4.85 4.65 2.92 9.91 5.52 3.49 na 5.59 6.37 5.88 5.66 5.33<br />

2.54 6.02 4.07 3.99 4.45 3.14 1.77 na 3.94 6.58 6.47 6.36 7.21<br />

6.03 5.75 11.41 11.69 12.13 6.27 5.79 na 9.80 8,71 8.04 7.33 7.69<br />

32,000 20,709 14,179 151,008 46,091 81,009 6,804 69,744 32,842 3,470,871 3,431,222 2,958,358 4,045,056<br />

80 714 12 - 63 - 32 23 886 26,367 36,257 33,859 43,093<br />

0 101 0 0 - 0 - 108 0 13,790 9,985 11,407 6,309<br />

22 29 70 - - 0 2.80 200 0 2,881 2,932 2,885 1,996<br />

na na na 0 - 0 na na na 722 547 1,625 415<br />

na na na 0 - 0 na na na 9,360 11,868 10,861 11,830<br />

na na na 143 - 0 na na na 6,204 5,698 7,106 4,663<br />

120 8 17 25 19.32 0 7.70 48 0 1,639 2,078 2,611 2,188<br />

3 0 1 0 - 0 0.20 2 0 17 7 18 0<br />

0 132 20 0 - 0 288.00 66 0 4,071 3,618 2,993 746<br />

15 1 0 0 - 0 0.12 1 0 57 56 59 262<br />

0 16 76 0 - 0 0 3 0 595 173 235 8<br />

40 35 0 0 - 0 0 2 0 4,414 793 937 2,376<br />

200 321 184 168 19.32 0 298.82 430 0 43,751 37,756 40,736 29,296<br />

0.201 0.402 0.448 0 0.048 0 4.49 0.214 0 0.859 0.706 0.841 0.609<br />

- 0.37 0 28 - 0 0.54 60 0 1,377 1,642 1,961 1,632<br />

- 0.13 0.00 5.70 0 0 0.24 55.63 0 9.20 9.01 14.72 17.88<br />

100.0% 100.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 14.0% 13.9% 12.9% na<br />

100,0% 100.0% 0.0% 60.0% 70.0% 38.0% 30.0% 0.0% 2.3% 58.9% 57.4% 43.4% na<br />

111


an international group<br />

(as of Mai 4, 2010)<br />

Western Europe<br />

Central and Eastern<br />

Europe<br />

Africa, Middle East<br />

Tunisia<br />

Jordan<br />

Egypt<br />

Bahrain<br />

UK<br />

Belgium<br />

Luxembourg<br />

<strong>France</strong><br />

Austria<br />

Switzerland<br />

Poland<br />

Slovakia<br />

Romania<br />

Moldova<br />

Mali Niger<br />

Senegal<br />

Guinea-Bissau<br />

Guinea<br />

Camero0n<br />

Republic of<br />

Côte d’Ivoire Equatorial<br />

Guinea<br />

) Dominican Republic<br />

• ) Vanuatu<br />

) Caribbean<br />

Central African<br />

Republic<br />

Uganda<br />

Kenya<br />

Madagascar<br />

Spain<br />

Armenia<br />

Botswana<br />

• Mauritius<br />

•Reunion<br />

Portugal<br />

fi xed/mobile/internet<br />

mobile<br />

minority interest mobile<br />

minority interest fi xed/mobile<br />

fi xed/internet<br />

<strong>France</strong> (including business services)<br />

100,827 employees* (1)<br />

Turnover: 55.6% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 2,534 GWh<br />

(45.2% of Group total)<br />

United Kingdom<br />

12,375 employees*<br />

Turnover: 9.9% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 486 GWh<br />

(45.2% of Group total)<br />

Poland<br />

27,231 employees*<br />

Turnover: 7.4% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 706 GWh<br />

(12.6% of Group total)<br />

Spain<br />

3,226 employees*<br />

Turnover: 7.5% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 289 GWh<br />

(5.1% of Group total)<br />

Europe and Middle East (EME Region)<br />

(Belgium, Switzerland, Romania, Slovakia,<br />

Moldova, Egypt, Dominican Republic)<br />

12,510 employees*<br />

Turnover: 11.2% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 747 GWh<br />

(13.3% of Group total)<br />

112 / <strong>report</strong> appendices


<strong>Orange</strong> Business Services Customer Support Centres<br />

•<br />

San Francisco<br />

London<br />

•<br />

8 in <strong>France</strong><br />

•<br />

Warsaw<br />

Madrid<br />

•<br />

Barcelona<br />

Amman<br />

• •<br />

Cairo •<br />

New Delhi<br />

Beijing<br />

• Tokyo<br />

Petropolis /<br />

Rio de Janeiro<br />

• • Mauritius<br />

<strong>Orange</strong> Labs<br />

Main business customer support centres<br />

•<br />

Africa, Middle East and Asia<br />

(AMEA Region)<br />

13,059 employees*<br />

Turnover: 4.4% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 615 GWh<br />

(11 % of Group total)<br />

Enterprises (<strong>Orange</strong> Business Services)<br />

Outside of <strong>France</strong><br />

11,922 employees worldwide (in various<br />

countries)<br />

Turnover: 3.9% of Group TO<br />

(including United Kingdom)<br />

Energy consumption**: 204 GWh<br />

(3.6% of Group total)<br />

* Active Employees on 12/31/2009<br />

** Excluding Transportation<br />

(1) Including French employees of <strong>Orange</strong><br />

Business Services (8,699).<br />

113


glossary<br />

AA1000<br />

Accountability 1000:<br />

series of standards introduced in 1999,<br />

designed to improve the <strong>responsibility</strong> and<br />

overall performance of organizations and<br />

to facilitate the identification of<br />

sustainability challenges by furthering<br />

stakeholder involvement<br />

(www.accountability21.net/aa1000series).<br />

ADSL<br />

Assymetric Digital Suscriber Line:<br />

technology for broadband data<br />

transmission over the traditional telephone<br />

network.<br />

Caring for Climate<br />

Initiative launched jointly in July 2007 by<br />

the United Nations Global Compact, the<br />

United Nations Environment Programme,<br />

and the World Business Council for<br />

Sustainable Development (WBCSD). It is a<br />

platform for additional voluntary action by<br />

all Global Compact participants wishing to<br />

achieve their intention to combat climate<br />

change. The initiatives signatories agree to<br />

reduce the carbon footprint of their<br />

products, processes and services.<br />

CDMA<br />

Code Division Multiple Access:<br />

multiple access by code division. CDMA<br />

technology, and more precisely its next<br />

generation, W-CDMA, have served as the<br />

basis for the UMTS standard of third<br />

generation mobile telephony.<br />

DSL<br />

Digital Subscriber Line:<br />

technologies enabling the use of copper<br />

cables connecting subscribers for Public<br />

Switched Telephone Networks up to<br />

<strong>complete</strong> broadband transfers of digital<br />

packets. See ADSL, SDSL.<br />

EMS<br />

Environmental Management System:<br />

systematic and formalized procedure<br />

allowing companies to identify and<br />

minimize the environmental impacts of<br />

their activities, prevent accidents and set<br />

up a plan of action to improve their<br />

environmental performance in a<br />

continuous approach.<br />

ETNO<br />

European Telecommunication Network<br />

Operators:<br />

european association of<br />

telecommunications operators<br />

(www.etno.be).<br />

European reference framework<br />

The European Framework for Safer Mobile<br />

Use by Younger Teenagers and Children<br />

was signed in 2007.<br />

FTTH<br />

Fiber To The Home:<br />

is a telecommunications network where<br />

the terminal part (at the subscriber’s<br />

home) is made up of fibre optics. This<br />

network replaces a network based on the<br />

local loop which relys on ADSL modems,<br />

composed of telephone cables.<br />

GeSI<br />

Global e-Sustainability Initiative:<br />

international organization which brings<br />

together operators and equipment<br />

manufacturors across the globe, with an<br />

aim to promote sustainable development<br />

within the telecommunications sector.<br />

Grenelle de l’Environnement<br />

Environmental forum started in 2007 at<br />

the initiative of the President of <strong>France</strong>,<br />

bringing together the State and<br />

representatives of civil society (local<br />

officials, employee associations,<br />

employers representatives, and<br />

environmental NGOs) to define a roadmap<br />

for environmental protection, development<br />

and sustainability. It resulted in the<br />

definition of formal commitments<br />

endorsed by the President and restated in<br />

the Grenelle 1 and Grenelle 2 laws<br />

(www.legrenelleenvironnement.fr).<br />

ICNIRP<br />

International Commission on Non-Ionizing<br />

Radiation Protection:<br />

international commission associated with<br />

the World Health Organization. It has<br />

defined exposure limits to protect<br />

individuals against the health effects of<br />

radio waves. These threshold values are<br />

included in European recommendation<br />

1999/519/EC of 12 July 1999.<br />

– For relay antennas, the radio waves<br />

exposure thresholds for the public are<br />

41v/m for GSM 900, 58v/m for GSM<br />

1800 and 61v/m for UMTS.<br />

– For mobile phones, the power absorbed<br />

by a user’s head must not exceed<br />

2W/kg. This is the authorized specific<br />

absorption rate (SAR *).<br />

ICPE<br />

Installations classified for the protection<br />

of the environment.<br />

ILO<br />

International Labor Organization<br />

(www.ilo.org):<br />

UN* agency that brings together<br />

governments, employers and workers of<br />

its Member States in a common action to<br />

promote decent employment throughout<br />

the world.<br />

114 / <strong>report</strong> appendices


ISO 14001<br />

International standard setting the<br />

requirements for the implementation and<br />

certification of an environmental<br />

management system (EMS*).<br />

MPPI<br />

Mobile Phone Partnership Initiative:<br />

launched under the aegis of the United<br />

National Environment Programme, the<br />

MPPI brings together the principal<br />

equipment manufacturers and operators<br />

that wish to contribute to the development<br />

of codes of good conduct for the collection,<br />

cross-border movement and refurbishing<br />

of used mobile phones<br />

(www.basel.int/industry/mppi).<br />

M2M<br />

Machine to Machine:<br />

solutions allowing communication<br />

among remote equipment via data<br />

centralization on a platform and via fixed<br />

or mobile networks without human<br />

intervention.<br />

NRA-ZO<br />

White area subscriber access nodes:<br />

repeater that links “white area” or “blind<br />

zone” subscribers to the subscriber<br />

connection node, permitting a better<br />

signal and thus a high-speed connection.<br />

OCDE<br />

Organization for Economic Co-operation<br />

and Development (www.oecd.org):<br />

organization created in 1961, bringing<br />

together governments adhering to the<br />

principles of democracy and the market<br />

economy with a view to:<br />

– supporting sustainable<br />

economic growth;<br />

– job creation;<br />

– standard of living;<br />

– maintaining financial stability;<br />

– helping other countries<br />

to develop their economy;<br />

– contributing to the growth<br />

of world trade.<br />

phishing<br />

Phishing is a technique used by fraudsters<br />

to obtain personal information with an aim<br />

to commit an encroachment of identity.<br />

The technique consists of making the<br />

victim believe that they are dealing with<br />

a trustworthy third-party – bank,<br />

administration etc – in order to get<br />

personal information from them:<br />

passwords, creditcard number, date<br />

of birth, etc.<br />

radio waves<br />

Hertzian propagation of electric and<br />

magnetic energy through the air through<br />

frequencies of between 100 kHz<br />

and 300 gHz.<br />

SA 8000<br />

The SA 8000 standards is the first<br />

standard specifying <strong>corporate</strong> <strong>social</strong><br />

<strong>responsibility</strong> labels on the basis of<br />

conventions signed by the ILO*, the<br />

Universal Declaration of Human Rights,<br />

and the UN* Convention on the Rights<br />

of the Child.<br />

SAR<br />

Specific Absorption Rate:<br />

mobile telephone compliance is<br />

determined by evaluating the specific<br />

absorption rate (SAR), which is the unit<br />

of measurement of the quantity of<br />

radiofrequency energy absorbed by the<br />

human body. The SAR is the maximum<br />

level of radio waves which one can be<br />

exposed to while the mobile phone works<br />

to its maximal power. This SAR must be<br />

inferior to 2 watts per kilogram.<br />

SMS<br />

Short Message Service:<br />

service which allows people to receive<br />

written messages displayed on a mobile<br />

telephone screen.<br />

spam<br />

Spam is unrequested electronic<br />

communication, normally sent via e-mail.<br />

Means of advertizing are generally sent in<br />

large quantities.<br />

UMTS or 3G<br />

Universal Mobile Telecommunications<br />

System:<br />

third generation mobile telecommunication<br />

system capable of providing high-speed<br />

multimedia services.<br />

UN<br />

United Nations (www.un.org):<br />

organization founded on October 24,<br />

1945 by 51 countries determined to<br />

safeguard peace thanks to international<br />

cooperation and collective safety. Today,<br />

it includes 192 members, or almost all of<br />

the nations of the world.<br />

UNI<br />

Union Network International:<br />

worldwide union alliance comprizing the<br />

largest grouping of individual unions in the<br />

world (www.uniglobalunion.org).<br />

WEEE<br />

European directive 2002/96/EC of<br />

January 27, 2003 regarding Waste:<br />

Electrical and Electronic Equipment –<br />

WEEE.<br />

Words in this glossary are printed in orange the first<br />

time they are used in the <strong>report</strong>.<br />

115


to learn more<br />

Group websites<br />

<strong>France</strong> Telecom Group<br />

www.orange.com<br />

main entities<br />

<strong>Orange</strong> Business Services<br />

www.<strong>Orange</strong>-business.com<br />

<strong>Orange</strong> <strong>France</strong><br />

www.orange.fr<br />

<strong>Orange</strong> United Kingdom<br />

www.orange.co.uk<br />

<strong>Orange</strong> Spain<br />

www.orange.es<br />

tp (Poland)<br />

www.tp.pl<br />

Europe<br />

<strong>Orange</strong> Austria<br />

www.orange.at<br />

Mobistar (Belgium)<br />

http://<strong>corporate</strong>.mobistar.be/fr/<br />

<strong>Orange</strong> Moldova<br />

www.orange.md<br />

<strong>Orange</strong> Romania<br />

www.orange.ro<br />

<strong>Orange</strong> Slovakia<br />

www.orange.sk<br />

<strong>Orange</strong> Switzerland<br />

www.orange.ch<br />

Africa, Middle East<br />

<strong>Orange</strong> Armenia<br />

www.orangearmenia.am<br />

<strong>Orange</strong> Botswana<br />

www.orange.co.bw<br />

<strong>Orange</strong> Republic of Côte d’Ivoire<br />

www.orange.ci<br />

<strong>Orange</strong> Cameroon<br />

www.orange.cm<br />

Mobinil (Egypt)<br />

www.mobinil.com<br />

<strong>Orange</strong> Guinea<br />

www.orange-guinee.com<br />

<strong>Orange</strong> Equatorial Guinea<br />

www.orange.gq<br />

<strong>Orange</strong> Jordan<br />

www.orange.jo<br />

<strong>Orange</strong> Kenya<br />

www.orange.co.ke<br />

<strong>Orange</strong> Mali<br />

www.orangemali.com<br />

116 / <strong>report</strong> appendices


<strong>Orange</strong> Madagascar<br />

www.orange.mg<br />

Mauritius<br />

www.mauritiustelecom.com<br />

www.orange.mu<br />

<strong>Orange</strong> Niger<br />

www.orange.ne<br />

<strong>Orange</strong> Reunion<br />

www.orange.re<br />

<strong>Orange</strong> Central African Republic<br />

www.orange.cf<br />

Sonatel (Senegal)<br />

www.sonatel.sn<br />

<strong>Orange</strong> Uganda<br />

www.orange.ug<br />

Caribbean<br />

<strong>Orange</strong> Caribbean<br />

www.orangecaraibe.com<br />

<strong>Orange</strong> Dominican Republic<br />

www.orange.com.do<br />

others websites<br />

AA1000<br />

www.accountability21.net<br />

AFOM<br />

www.afom.fr<br />

ANFR<br />

www.anfr.fr<br />

Business for Social Responsibility<br />

www.bsr.org<br />

Caring for Climate<br />

www.unglobalcompact.org/Issues/<br />

Environment/Climate_Change<br />

CSR Europe<br />

www.csreurope.org<br />

ETNO<br />

www.etno.be<br />

European Commission<br />

www.europa.eu.int<br />

GeSI<br />

www.gesi.org<br />

Global Compact<br />

www.unglobalcompact.org<br />

GRI (Global Reporting Initiative)<br />

www.global<strong>report</strong>ing.org<br />

GSM Association<br />

www.gsmworld.com<br />

GSM Europe<br />

www.gsmworld.com/gsmeurope<br />

Mobile Phone Partnership Initiative (MPPI)<br />

www.basel.int/industry/mppi<br />

OCDE<br />

www.oecd.org<br />

OMS<br />

www.who.int/fr<br />

PNUE<br />

www.unep.ch<br />

contacts<br />

For questions or comments on this <strong>report</strong>, please contact:<br />

<strong>France</strong> Telecom<br />

Corporate Social Responsibility Management<br />

6, place d’Alleray 75505 Paris Cedex 15<br />

117


<strong>France</strong> Telecom – Corporate Social Responsibility Division – SA<br />

with a capital of 10,594,839,096 euros – RCS Paris 380 129 866<br />

– Design and creation: – Compilation: Moringa<br />

– La Machine à Écrire – Photo credits: Franck Fife (AFP) –<br />

Stéphane Foulon – Corbis – Picture Library <strong>France</strong> Telecom Group<br />

(Médiathèque – <strong>Orange</strong> Brand Site – <strong>Orange</strong> Librairie) – All rights<br />

reserved.<br />

Printed on<br />

Satimat Green<br />

- mixed sources<br />

60% recycled<br />

fibers and<br />

40% virgin<br />

fibers.


<strong>France</strong> Telecom Group<br />

6, place d’Alleray – 75505 Paris Cedex 15 – <strong>France</strong><br />

Tel.: 33 (0)1 44 44 22 22<br />

www.orange.com<br />

www.francetelecom.com

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