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AIB Cooking Book - Klaus Meyer homepage

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familiar ssettings,<br />

wherre<br />

sharing food<br />

from ‘back<br />

home’ heelps<br />

overcomiing<br />

home sickness<br />

as wel ass<br />

sharing eexperiences<br />

abbout<br />

the host country. For<br />

example, , one of the edditors<br />

regular rly joined Danish<br />

Business Association wwhen<br />

living in Hong Kong,<br />

meeting once a monthh<br />

in a restaura ant that<br />

preparedd<br />

traditional DDanish<br />

dishes, Biksemal andd<br />

Pariserbøøf,<br />

for the occcasion.<br />

Food products can also be sourc ce of<br />

internatioonal<br />

businesss.<br />

Early multinational<br />

tradinng<br />

companiees,<br />

such as the<br />

East India Company,<br />

havee<br />

Food, Cuulture<br />

and CCross‐Cultura<br />

al Classroomms<br />

Teachingg<br />

culturally divverse<br />

classrooms<br />

is one of<br />

the mostt<br />

fascinating aspects<br />

of bein ng an IB scholaar.<br />

(Boyacigiiller<br />

at al., 20004).<br />

Students need to<br />

develop ccross‐cultural<br />

competences s for the globaal<br />

economyy<br />

to be at easee<br />

with a variet ty of differentt<br />

cultural ssettings,<br />

and tto<br />

be effective e in their<br />

internatioonal<br />

assignmeents.<br />

In fact, many m businesss<br />

school claassrooms<br />

themselves<br />

have e become crosss‐<br />

cultural laboratories<br />

creating<br />

both challenges c andd<br />

opportunnities<br />

to practice<br />

cross‐cultural<br />

interfaces.<br />

Sharinng<br />

a meal is oone<br />

of the mos st exciting ways<br />

of buildinng<br />

bridges acrross<br />

cultures. Thus,<br />

internatioonal<br />

food festtivals<br />

are a fav vourite of<br />

internatioonally<br />

diversee<br />

classrooms, especially<br />

among sttudents<br />

studyying<br />

far away from f home.<br />

9<br />

gr rown rich on the t back of thee<br />

trade in spic ces and<br />

te ea (see “Chai Masala M Tea”). . Food is often n<br />

cu ulturally embe edded and higghly<br />

perishable<br />

pr roducts, which h may inhibit its<br />

internationaliza<br />

ation. Howeveer,<br />

modern da ay<br />

multinationals<br />

m<br />

are producingg<br />

and trading in<br />

br randed foods, and reachingg<br />

in markets across<br />

the<br />

world<br />

using a combination<br />

oof<br />

global brand ds and<br />

lo ocally adapted products undder<br />

local brands<br />

(M <strong>Meyer</strong> & Tran 2006).<br />

So ome meals naturally<br />

lend thhemselves<br />

to sharing<br />

th he cooking exp perience, for eexample<br />

prep paring an<br />

Indian<br />

or Chinese‐style<br />

buffeet.<br />

However, as a<br />

“H Homemade Pizza<br />

Party” shoows,<br />

even traditional<br />

co ooking can become<br />

a party experience.<br />

Students de evelop their owwn<br />

approache es to<br />

de ealing with the<br />

food aspectt<br />

of culture shock.<br />

With<br />

tig ght budget co onstraints, fanncy<br />

restaurant ts often<br />

ar re not an optio on. A fascinatting<br />

phenomenon<br />

is<br />

students<br />

from East E Asia learnning<br />

to cook in<br />

En ngland. The co ombination off<br />

missing fami iliar<br />

ta astes and high prices of the unfamiliar an nd (at<br />

least<br />

in its student‐cafeteria‐<br />

‐version) not very v<br />

po opular English h food drives sstudents,<br />

not only<br />

fe emale ones, to o learn basic sskills<br />

of their own o<br />

cu ultural heritag ge. Many students<br />

lovingly prepare a

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