Spices and Herbs

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Attempt to locate a possible trading partner for your product, find out his requirements concerning volume, prices, quality, service, finance, delivery, etc.; Analyse the possibilities for upgrading or adapting your product to meet market requirements; Study, and adapt to, the Dutch way of doing business; Think long-term to avoid impulsive decisions. At home, after your business trip: Pay careful attention to follow-up activities, carry them out as soon as possible and as correctly as possible. Work according to a follow-up plan, clearly stating who in the firm is responsible for carrying out which activity and at what time; Make a thorough analysis of the opportunities found and the possibilities within your firm; Analyse the potential threats and possible solutions; Work out an export marketing strategy if the venture should prove feasible. 97
APPENDIX 1 PRODUCT EXPLANTION / HS CODES 1 Product explanation of herbs and spices SPICES Anise seed Pimpinella anisum is native of the Middle East. The leaves have a more delicate flavour than the seeds and can be used fresh in salads and with vegetables, soft cheese and yoghurt dishes. The seeds are widely used for flavouring sweets, cakes, liqueurs, sauces and toothpaste as well as in mouse poison. Caraway seed This is a member of the parsley family and a dried fruit of the biennial herb. It grows well in temperate climates and has been used in Europe for a long time. It has a warm, pungent, slightly bitter flavour with aniseed overtones. It is used in rye breads, coffee cakes, seed cake, cheese spreads, goulash, sauerkraut and in vegetables. Cardamom Cardamom is the dried fruit of the Elettaria cardomomum matasw. It is used in domestic cookery. In ground form it is used in industry for baked goods, curry powder, sausages, soups and tobacco flavouring. Its oil and oleoresin is used for canned soups and meat products. Chillies/Paprika/Capsicum Paprika is used both as a vegetable and as a spice. The mildly purgent chillies are used mainly as spices. Paprika powder is used as a colouring agent both in domestic cookery and in industrial food preparation. Blends of chillies and capsicum give cayenne pepper that is used in prepacked instant food and spicy sauces. Ground capsicum is used for sausages, meat, spaghetti and pizza. Clove Cloves are the dried unopened flower buds of the Syzigium aromaticium. They are used for domestic cooking, in the food industry for sauces and pickles and in the distillation of clove bud oil. Cinnamon/Cassia Cinnamon is the dried bark of the Cinnamomum verum. Cassia is the dried bark of other species of the Cinnamomum and is considered to be somewhat inferior to cinnamom. Cinnamon is used mainly in the food industry (puddings, sauces, pickles, beverages, biscuits, cakes, curry mixes, candies, chewing gum, confectionery) as well as domestic cooking. The oil is used in bin spice mixes, pickles, ketchup’s and coca-cola type beverages. 98
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Spices and Herbs A SURVEY OF THE NE
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DISCLAIMER The information provided
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5.1.3 Dutch standards 79 5.1.4 ISO-
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The only spices which are produced
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continual pressure to develop more
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In the case of intra-EU trade, stat
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2.2 Customs/statistical product cla
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Pepper dominates the total spice de
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Industrial sector In 1997 the sales
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Figure 3.2 Market shares of herbs a
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Lazy traditional - they are similar
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with 1ong established and heavily p
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Demand for ‘natural’ products a
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Table 3.4 Imports of spices and her
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Figure 3.3 Imports of spices and he
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Cinnamon Capsicum Caraway Thyme/bay
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Figure 3.4 Main non-EU suppliers of
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3.4 Exports The Netherlands is a si
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Figure 3.5 Distribution channels fo
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In the case of pepper, the price ro
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1. Single spices (packets) 1. Singl
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3.6.2 Margins The margins charged b
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4 THE EUROPEAN UNION MARKET 4.1 The
Page 47 and 48: Table 4.2 EU imports of spices and
Page 49 and 50: The spices used by the average cons
Page 51 and 52: The major EU retail markets are Ger
Page 53 and 54: Table 4.3 EU imports of spices and
Page 55 and 56: In 1997, most spices were supplied
Page 57 and 58: Paprika powder is the major export
Page 59 and 60: The German population is quite homo
Page 61 and 62: Table 4.6 Imports of spices and her
Page 63 and 64: and new restaurant trends. This in
Page 65 and 66: Between 1995 and 1997 UK imports in
Page 67 and 68: In 1997, the apparent consumption o
Page 69 and 70: Table 4.8 Imports of spices and her
Page 71 and 72: Figure 4.9 Market shares of spices
Page 73 and 74: After processing, which is a major
Page 75 and 76: Capsicum Fennel/juniper Turmeric Nu
Page 77 and 78: About two thirds of Belgian spice i
Page 79 and 80: In most developing countries, low p
Page 81 and 82: stricter for broken down spices and
Page 83 and 84: Cinnamon is normally packed in bale
Page 85 and 86: 5.3.3 Environmental standards Ecola
Page 87 and 88: 5.4 Tariffs and quotas Since the co
Page 89 and 90: Common methods of payment include:
Page 91 and 92: When corresponding by mail, exporte
Page 93 and 94: product demonstrations, displays, p
Page 95 and 96: 5.6.2 Trade press Leading national
Page 97: 5.7 Checklist This section provides
Page 101 and 102: Pepper Black and white pepper are t
Page 103 and 104: Parsley Parsley is one of the best
Page 105 and 106: 0909 30 19 Other cumin seeds (exclu
Page 107 and 108: Imports of spices and herbs to The
Page 109 and 110: Netherlands imports of selected pro
Page 111 and 112: CORIANDER 1995 1996 1997 volume val
Page 113 and 114: EUROPEAN UNION EU imports of spices
Page 115 and 116: EU imports of spices and herbs by p
Page 117 and 118: GINGER 1995 1996 1997 volume value
Page 119 and 120: EXPORT EU exports of spices and her
Page 121 and 122: Off Odours Infestation Aflatoxins V
Page 123 and 124: PRODUCT ASH AIA H2O V/O (whole form
Page 125 and 126: 3.2 Standards and norms applicable
Page 127 and 128: Austria Ostereichisches Normunginst
Page 129 and 130: APPENDIX 4 IMPORT TARIFFS FOR SPICE
Page 131 and 132: APPENDIX 6 TRADE ASSOCIATIONS EUROP
Page 133 and 134: APPENDIX 7 TRADE FAIR ORGANISERS FO
Page 135 and 136: APPENDIX 8 TRADE PRESS INTERNATIONA
Page 137 and 138: APPENDIX 9 TRADE PROMOTION ORGANISA
Page 139 and 140: APPENDIX 10 OTHER USEFUL ADDRESSES
Page 141 and 142: Ministery of Economic Affairs (EVD
Page 143 and 144: APPENDIX 12 LIST OF NETHERLANDS IMP
Page 145 and 146: Holland Produce B.V. (Small importe
Page 147 and 148: Verstegen Specerijhandel B.V. (Majo
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Mailing address: P.O. Box 30009 300
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