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Indonesia

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Living Naturally<br />

<strong>Indonesia</strong>n toiletries products, namely bath<br />

and shower products, accounted for the bulk to<br />

toiletries value sales in <strong>Indonesia</strong> over the review<br />

period. <strong>Indonesia</strong>n consumers generally regard<br />

these products as basic necessities, and thus the<br />

consumer base, are huge in comparison with less<br />

essential products. As demand for these products<br />

was already considered saturated, manufacturers<br />

came up with product innovations such as new<br />

design as well as specification with value-added<br />

benefits, and novel packaging designs and formats<br />

to spice up growth and win share.<br />

Fun-tainment<br />

<strong>Indonesia</strong>n toys have continued to see a growing<br />

demand from the export market. There are some<br />

different types of toys which <strong>Indonesia</strong> exports, and<br />

these include wheeled toys, dolls and accessories,<br />

objects in miniature such as electric railway trains,<br />

assembly kits, construction kits, and musical<br />

instruments.<br />

CREATIVE & INNOVATION INDONESIA<br />

25<br />

produk rev akhir.indd 25<br />

4/7/2009 6:11:39 PM

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