Indonesia

To achieve a recognized position in the global market, creativity and innovation should
be added with advanced technology mastery, with which product improvement
depends upon. Advanced technology at most times determines standards of certain
products, i.e. a product that uses non-toxic, biodegradable resin as adhesive substance
could gain the label of ‘ecological product’ and could enter certain market, while similar
products that uses common resins fail to gain the label and therefore are not allowed to
be distributed in these particular market.
Today, the Government of Indonesia has been persistence in implementing policy to
expand the access of Indonesian designers to the necessary information, knowledge,
technology and resources, particularly in the remote areas of Indonesia’s vast
archipelago. The GoI also enhancing the country capacity to accommodate law
enforcement in recognizing intellectual copyright.
Indonesia Law number 31 year 2000 on Industrial Design provides intellectual copyrights
protection for an industrial design. It is stated in the institution that industrial design is:
a creation of form, configuration or composition of lines or colors or lines and colors
or a combination of line and colors in three-dimensional or two-dimensional, which
provides an aesthetical impression and can be used to produce a product, a good, an
industrial commodity or a craft work.
Protection is provided for industrial designs that are: new and considered new (based on
the registration date). Protection is not available for industrial designs that are against
effective law, public order, religion and ethics.
The law provides a term of ten years protection of the rights, dated since the acceptance
of the design, including: the rights to possess the design and to prohibit others without
permission to produce, use, sell, import, export and/or distribute a part or more of a
design that has already given the copyrights. The subjects of the law are designers,
whether individually or as a team, or persons that are appointed as the beneficiary of
the rights, institutions and commissioners.
The Law is currently undergoing a process of amandement, in order to determine more
clearly the definition and scope of “industrial design” that is appropriate for Indonesia.
Advancement Through Education
The first higher education in industrial design was first established in Institute of
Technology Bandung in 1972, under the name of Product Design Studio. In 1996 the
studio applied and was registered as a member of International Council of Society of
Industrial Design (ICSID). In 1998 the Product Design Studio raised its level to be Product
Design Study Program (PSDP), accompanied by improvements in curriculum and
strategies in order to face future challenges.
Up to today, higher education in industrial design gradually increases in various cities in
Indonesia. Among the largest ones are at Trisakti University, Paramadina University and
Pelita Harapan University (UPH) in Jakarta, Institut Teknologi Sepuluh Nopember (ITS) in
Surabaya and Institut Teknologi Nasional (Itenas) and Maranatha University in Bandung.
CREATIVE & INNOVATION INDONESIA
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