Indonesia

Alumnis of these schools have taken various occupations, mainly becoming industrial
designers in companies, establishing their own enterprises, or becoming lecturers and/
or researchers.
The current relationship between the academics field of industrial design and
manufacturing industries is heading towards a positive synergy, considering active
competitions, seminars, etc. that are held in collaboration with various companies.
Collaborations with industries are commonly in the form of design competitions,
workshops, seminars and exhibitions. On one hand, manufacture industries start to
appreciate and to see the importance of regularly having new, innovative design to
improve their products. On the other hand, students could learn real situations in the
field of manufacture industries.
Relations with these industries are usually maintained via graduates who work at the
company and open an access for collaborations. Manufacture industries that can be
flexible in conducting this kind of collaboration are those that are owned by Indonesian
and have its own R&D section, and not merely a license holder of a foreign company.
Marketing and Promotion Strategy
Commodity products can be promoted through a variation of events, such as trade fairs
and exhibitions, for both national and international markets. Next to the events, products
can also be promoted via website and Internet portals to reach wider markets.
Another promotion is through awards, where certain products are awarded certain
recognitions from authorized, entitled organizations, i.e. the Indonesian Good Design
Selection (IGDS) by the National Design Center (Pusat Desain Nasional/PDN).
Indonesia Good Design Selection (IGDS) is a selection system for Indonesian Good
Design as an effort to increase appreciation towards design and trust towards Indonesian
product quality. IGDS is an annual event, held by the National Design Center, as a part
of strategic steps to promote and develop design in a national scale. IGDS gives the
highest awards in design for Indonesian products that have been produced through a
research and development process.
IGDS could initiate the needs and importance of design in quality products for
entrepreneurs or industrial products manufacturers. IGDS is expected to be able to
accelerate creative and innovative efforts of industrial designers in creating high-quality
designs, in order to increase the competitive image of Indonesian products and to
provide added values in regional, national and international markets.
IGDS is held by the National Design Center, collaborating with the Indonesian
Department of Industry, Department of Trade and Japan International Cooperation
Agency (JICA). IGDS is also supported by Indonesian professional designers associations
and (financially) by industry sectors.
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