Boxoffice-May.31.1971

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9mm
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Ruby Keeler Is Presented
George M. Cohan Award
NEW YORK—Ruby Keeler was the recipient
of the annual George M. Cohan
Award for 1971, presented by the Catholic
\ctors Guild of America. A communion
mass in honor of the stage and screen star
was held on Sunday (16) at St. Malachy's
Actors' Chapel, followed by a luncheon at
the Belmont Plaza Hotel here.
Celebrating the mass. Rev. George
Moore acknowledged a Papal blessing bestowed
on Miss Keeler and then read a
iribute to the singer-dancer-actress for
bringing "clean entertainment back to
Broadway" with the hit revival of "No.
No, Nanette." Cyril Ritchard. Guild president,
spoke at the mass.
Don Koll and William J. O'Malley, chairmen
of the event, took turns at the lectern
in introducing the honored guests and the
entertainers who performed. Following Miss
Kecler's acceptance of the Cohan Award,
highlights from the show "Dames at Sea"
were presented. Pat Lysinger (who also appears
in "No. No. Nanette") and Walter
Bobbie portrayed Ruby and Dick (Powell)
in a spoof of the '30s musicals that Miss
Keeler made for Warner Bros.
Jack Knight was master of ceremonies
for the entertainment, which also included
singer Marilyn Delaney and comedienne
Daphne Davis. The latter did a takeoff on
"42nd Street." the 1933 film in which Miss
Keeler had her first leading role on screen.
Arthur Norris was at the piano. Retired
singer-actress Wini Shaw O'Malley sang
"Too Marvelous for Words" and Miss Keeler
and long-time friend Patsy Kelly did an
impromptu dance routine.
Among the celebrities present were Horace
McMahon, Louise Campbell McMahon,
Jeanne Cagney. Fifi D'Orsay, Robert
Alda, Carlos Montalban, Donald Saddler,
Susan Watson. Harry Rigby, Cyma Rubin.
Mary McCarty and Ethel Shutta.
Cinema Center Appoints Ad Agency
NEW YORK—Cinema Center Films has
appointed Wunderman. Ricotta & Kline.
Inc.. as its advertising agency.
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Attention Of:
MOTION PICTURES RATED
BY THE CODE & RATING
ADMINISTRATION
The following teaiure-length motion pictures
have been reviewed and rated by the
Code and Rating Administration pursuant
to the Motion Picture Code and Rating
Program.
Any picture whose rating was listed as |M]
on the previous bulletins issued by the Code
and Rating Administration may now automatically
be considered to be rated GP.
Been Down So Long It
Looks Like Up to Me (Paramount) \r\
Bless the Beasts and
Children (Columbia) GP
Face to Face (Plaza) GP
From Africa With Love (Shermart) \g\
Glory Boy (Cinerama) [rj
Mute (WB) [RJ
The Libertine (Audubon) [r]
The Million Dollar Duck (BV) [g]
The Panic in Needle Park (20-Fox) g
Speed Is of the Essence (MGM) g]
Walkabout (2(>th-Fox) [r]
Yog—Monster From Space (A1P) \c\
DRIVE, HE SAID
ng Changed to R
Explanation: This film was
by the Code and
Rating Administration (Bull
131 ). After hearing
an appeal by Columbi<
whose Columbia Pictures division is tne n
utor, the Code and Rating Appeals Boai
reverse the Code and Rating Administrc
sion and to place the film in the R categc
'Big Doll House' Pulls Big
Multiple-Run Records
HOLLYWOOD—"Big Doll House." the
New World Pictures release, has made an
unprecedented run in Houston, Tex., in
multiples, according to Larry Woolner, head
of distribution for the Hollywood firm.
"In May. top grosses in drive-ins are unusual
and this makes us particularly gratified
that a record-breaking gross of $200,-
000 was registered making this the all-time
record for this area." Woolner told Boxof-
FICE.
"But we're not surprised, for in New Orleans
and other Gulf Coast towns proportionately
high grosses were attained. In
Memphis, they have raised the admission
price from $1.50 to S2.00 lor this picture.
Up in Chicago, where someone posted what
they thought was a high of $ IS. 900, we
tripled that."
Woolner also reported that, "Boston opens
on June 9 with a 90-theatre walk-in and
drive-in multiple, somewhat of a record for
the area. We already have ordered 400
prints, which an indication of what an
is
independent with major stature can do with
a picture."
Asked how he spent his ad money. Woolner
stated that television and radio took 50
per cent and print media the rest.
Michael de Gaetano Forms
Film Distributing Company
HOLLYWOOD—Michael A. de Gaetano,
former national field and promotion
manager for UMC Pictures, has formed
his own film distributing company. Intermedia
Artists.
De Gaetano is assembling a sales stall
in key cities throughout the United States
and Europe. "These are people." he said,
"that I have worked with over the years
and I know that they will be aggressive
and fair to producers and exhibitors alike."
Frank Engelfreid, former Atlanta sales
staffer for Cinerama Releasing, will head
up the Southeastern Division which will
be based in Atlanta. Also headquartered
there will be a unique service of Intermedia
Artists that will produce all advertising and
publicity accessories at cost, which will be
handled by a printing and rapid film processing
company, Photo Services of Atlanta,
a division of IA.
De Gaetano will be assisted by Joseph
Mass, a former independent U.S. and
R.
foreign film broker. IA will headquarter
in New York, with West Coast offices at
1626 North Vine St. in Hollywood.
Richard Thomas on Tour
For 'Red Sky at Morning'
NEW YORK — Richard Thomas, the
young star of Hal B. Wallis' production of
"Red Sky at Morning," left New York on
Tuesday (25) for an eight-day tour to
promote the film's openings in key situations.
On Wednesday (26), Thomas was
in Boston to meet with the press and participate
in radio and TV promotions.
Chicago was the next stop on Thomas'
agenda, involving two days of activities.
He will then fly to Dallas to meet the
media there on June 1. He will be in New
Orleans on June 2 and conclude the tour in
Atlanta on June 3.
A Universal release, "Red Sky at Morning"
co-stars Thomas with Catherine Burns,
Claire Bloom, Richard Crenna, Desi Arnaz
jr. and John Colicos. James Goldstone directed.
'Someone at the Door' Set
For July Release by GSF
NEW YORK — "Someone at the Door,"
a suspense thriller starring Anthony Perkins,
Charles Bronson and Jill Ireland, is scheduled
for July release as the first offering of
GSF Productions, a new producing-distributing
company. Raymond Danon produced
the film and Nicolas Gessner directed
from a screenplay by Marc Behm.
lacques Robert and Gessner, based on
Robert's novel.
Phil Isaacs. GSF's vice-president in
charge of marketing, in announcing the first
release, also revealed that the Charles A.
Moses Co. will handle all publicity and
promotion. The Moses Co. will work in
close association with Isaacs and Peter Rosenblum.
GSF's advertising and publicity
director.
BOXOFFICE :: May 31, 1971