Cosmetic Surgery and Beauty Magazine #66

industry
37th
Annual ASAPS Conference
Leading plastic surgeons from around the world descended
on historic Hobart for the Australasian Society of Aesthetic
Plastic Surgery meeting. AimÉe Surtenich reports.
The Hotel Grand Chancellor in Hobart played host to
the 37th ASAPS Conference, a five-day meeting of
presentations and workshops focused on aesthetic
breast surgery and the “business” of plastic surgery by some
of the world’s leading plastic surgeons and marketing experts.
Among the stellar list of keynote speakers were LA-based
Dr Grant Stevens, who shared his insight into not only the
surgical techniques he has honed but also his advice for
creating a thriving practice and first-class patient experience.
Indeed, his Marina Del Rey practice is one of the largest in the
US, complete with a separate “Man Land” clinic just for male
clientele. He says cosmetic surgery for men is a booming field.
‘Men wear resumes on their face,’ he says. ‘So it’s no surprise
I’ve seen a steady growth each year of male procedures.’
In just one of Dr Stevens’ many presentations and workshops,
he detailed his experience using CoolSculpting, a non-surgical
body contouring system that uses freezing temperatures to
permanently destroy pockets of fat with no downtime. ‘This
machine has transformed my practice. I’m seeing results as
good as liposuction in the right patient,’ he says.
World-renowned Israeli plastic surgeon Dr Michael Scheflan
spoke on the composite breast and complex breast surgery,
which he says requires a unique technique for each patient.
He shared his extensive and varied case studies on improving
the breast aesthetic in complex cases using a composite of
implant, fat grafting and Acellular Dermal Matrix (ADM).
Dr Patrick Mallucci from the UK gave a very illustrated
presentation on concepts in aesthetic breast dimensions and
what makes an attractive breast. From his population study
in the UK, he found that the lower pole of the breast is more
important than the upper pole – which somewhat defies what
has traditionally been practiced and thought in breast surgery.
Indeed, the exact ratio of upper pole to lower pole fullness
for the “perfect” breast, he says, is 45:55 with the nipple at a 20
degree skyward projection.
‘Obsession with upper pole fullness has become misplaced,’
says Dr Mallucci. ‘It is a beautiful lower pole that defines
beauty, and this has become an important paradox in aesthetic
breast surgery.’
Photos courtesy of Woodrow Wilson
28 www.cosbeauty.com.au