Full report - SGI Canada
Full report - SGI Canada
Full report - SGI Canada
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Distribution channel – broker partnership<br />
Risk: Commitment to the broker system leads to vulnerability to new, more efficient product distribution<br />
systems, and thus a loss of policyholders. Conflicts between broker and policyholder needs lead<br />
to unhappy brokers, resulting in a loss of market share.<br />
Mitigation: <strong>SGI</strong> CANADA has developed eServices to improve the speed, accuracy and ease with which<br />
brokers work with the Corporation. As noted above, <strong>SGI</strong> CANADA works to understand broker<br />
and policyholder needs, and consults with the broker community when developing new<br />
products or services.<br />
Product design and pricing<br />
Risk: Inferior product design or inaccurate pricing leads to uncompetitive and unprofitable products, loss<br />
of business and loss of confidence by policyholders and brokers.<br />
Mitigation: To insure its products are designed and priced appropriately, <strong>SGI</strong> CANADA monitors insurance<br />
market developments, legal decisions and societal trends. Coverages and wordings are reviewed<br />
regularly and product lines are reviewed in detail annually. Deployment of the Product<br />
Management division is also expected to assist this process by increasing the use of actuarial<br />
expertise in product pricing.<br />
Leadership<br />
Risk: Poor strategic planning, poor communication or a lack of integrity or ethical behaviour lead to low<br />
morale and staff engagement, as well as declining revenue and profitability.<br />
Mitigation: <strong>SGI</strong>’s purpose and ideals are defined clearly in the corporate vision and values statements,<br />
and the Corporation promotes leadership and customer service in its training programs. The<br />
corporate commitment to privacy and ethical behaviour is reinforced through the annual review<br />
and sign-off by all employees of the Code of Ethics and Conduct. The 2011-15 strategic plan was<br />
developed with the feedback of employees and other stakeholders, and provides a detailed plan<br />
for the future of the Corporation.<br />
Market value losses<br />
Risk: Significant fluctuations in market values or a failure to apply the Investment Policy leads to losses on<br />
investment portfolios, reducing investment earnings and capital bases.<br />
Mitigation: Investment portfolio management is governed by the Statement of Investment Policies<br />
and Goals (SIP&G), which sets out specific investment quality and quantity guidelines that are in<br />
line with industry standards defined by the Insurance Companies Act (<strong>Canada</strong>). The SIP&G is<br />
reviewed annually by the Investment Committee of <strong>SGI</strong> CANADA’s Board of Directors, to ensure<br />
portfolio risk is acceptable based on both historical and forward-looking volatility. Portfolios<br />
are monitored externally by the investment consultant and custodian to ensure compliance with<br />
policy guidelines and investment performance standards.<br />
Outlook for 2011<br />
In 2010, <strong>SGI</strong> CANADA was challenged by significant storm activity, and responded well providing<br />
important protection and prompt service to its customers who experienced losses. While the storms<br />
impacted profitability in 2010, a strong reinsurance program, diversified operations and favourable<br />
investment earnings assisted in offsetting the storm losses.<br />
<strong>SGI</strong> CANADA benefited from strong investment market returns in 2010. However, as evidenced over the<br />
past three years, significant variability can occur in investment returns. To protect the Corporation from an<br />
expected rise in interest rates as the world economy continues its recovery, the fixed income portfolio was<br />
restructured in 2010 to match the claim liability cash flows. This asset liability matching strategy will assist<br />
with mitigating the overall impact of interest rate risk on both investment returns and long-term claim costs<br />
into the future.<br />
In 2011, the Corporation will continue its focus of underwriting risks profitably in the markets it operates in.<br />
With Saskatchewan representing the most significant portion of <strong>SGI</strong> CANADA’s book of business, efforts<br />
to maintain market share in a growing province will continue. This will be accomplished by providing<br />
excellent customer service and a comprehensive suite of products. Additionally, the Corporation will be<br />
focusing on educating Saskatchewan brokers and consumers about loss prevention.<br />
Diversification efforts to spread risk geographically will continue, and given the significant concentration of<br />
storm losses in Saskatchewan, spread of risk will continue to assist with minimizing the impact of potential<br />
future weather events. The focus of diversification will be profitable, controlled growth in the markets<br />
<strong>SGI</strong> CANADA currently operates in, with no plan to enter new territories.<br />
Outside of Saskatchewan, Ontario is the Corporation’s largest operating segment. As <strong>Canada</strong>’s largest<br />
insurance market, Ontario is an important market that continues to underperform in regards to automobile<br />
insurance. The Ontario auto marketplace is a challenge, not only for <strong>SGI</strong> CANADA, but the Ontario<br />
insurance industry in general. New automobile insurance reforms became effective September 1, 2010,<br />
however, the impact the reforms will have on the auto market remains to be seen. The Corporation remains<br />
focused on disciplined underwriting in this important and growing operating segment.<br />
Considering the Corporation has been operating in Alberta only since mid-2006, it has grown quickly<br />
as an important operating segment. The Corporation plans to continue to work on growing a balanced,<br />
profitable premium base in Alberta. Manitoba is a more established market, yet still provided premium<br />
growth for the Corporation in 2010. In both Alberta and Manitoba, there will be a continuing focus on<br />
broker management and providing excellent customer service to the brokers.<br />
Maritime growth will be driven by New Brunswick and Nova Scotia operations in 2011, and the Corporation<br />
will continue to work on improving underwriting profitability related to the property lines of business. To<br />
accomplish this, the focus will remain on maintaining its underwriting discipline and providing strong<br />
service to its brokers. The Corporation benefits from senior management with a sound understanding of<br />
the Maritime market and its presence as a local insurer with local management is viewed favourably within<br />
the Maritime market.<br />
The Corporation’s expectations are ambitious given the highly competitive, ever-changing insurance<br />
industry it operates in. Competitors continue to become more sophisticated and competition from new<br />
sources, such as direct writers, is becoming more relevant. Financially, <strong>SGI</strong> CANADA is positioned well to<br />
continue to be successful, as it maintains a healthy capitalization.<br />
In addition, the Corporation’s new strategic plan also positions the Corporation well leading into 2011<br />
and beyond. One specific aspect of the plan is a restructuring that has occurred to establish a Product<br />
Management division to focus on the profitability of products, new product development and market and<br />
competitor analysis. Product Management will be supported by a new dedicated marketing function,<br />
which will be responsible for the delivery of current and new products in all of the Corporation’s markets.<br />
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