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Full report - SGI Canada

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Distribution channel – broker partnership<br />

Risk: Commitment to the broker system leads to vulnerability to new, more efficient product distribution<br />

systems, and thus a loss of policyholders. Conflicts between broker and policyholder needs lead<br />

to unhappy brokers, resulting in a loss of market share.<br />

Mitigation: <strong>SGI</strong> CANADA has developed eServices to improve the speed, accuracy and ease with which<br />

brokers work with the Corporation. As noted above, <strong>SGI</strong> CANADA works to understand broker<br />

and policyholder needs, and consults with the broker community when developing new<br />

products or services.<br />

Product design and pricing<br />

Risk: Inferior product design or inaccurate pricing leads to uncompetitive and unprofitable products, loss<br />

of business and loss of confidence by policyholders and brokers.<br />

Mitigation: To insure its products are designed and priced appropriately, <strong>SGI</strong> CANADA monitors insurance<br />

market developments, legal decisions and societal trends. Coverages and wordings are reviewed<br />

regularly and product lines are reviewed in detail annually. Deployment of the Product<br />

Management division is also expected to assist this process by increasing the use of actuarial<br />

expertise in product pricing.<br />

Leadership<br />

Risk: Poor strategic planning, poor communication or a lack of integrity or ethical behaviour lead to low<br />

morale and staff engagement, as well as declining revenue and profitability.<br />

Mitigation: <strong>SGI</strong>’s purpose and ideals are defined clearly in the corporate vision and values statements,<br />

and the Corporation promotes leadership and customer service in its training programs. The<br />

corporate commitment to privacy and ethical behaviour is reinforced through the annual review<br />

and sign-off by all employees of the Code of Ethics and Conduct. The 2011-15 strategic plan was<br />

developed with the feedback of employees and other stakeholders, and provides a detailed plan<br />

for the future of the Corporation.<br />

Market value losses<br />

Risk: Significant fluctuations in market values or a failure to apply the Investment Policy leads to losses on<br />

investment portfolios, reducing investment earnings and capital bases.<br />

Mitigation: Investment portfolio management is governed by the Statement of Investment Policies<br />

and Goals (SIP&G), which sets out specific investment quality and quantity guidelines that are in<br />

line with industry standards defined by the Insurance Companies Act (<strong>Canada</strong>). The SIP&G is<br />

reviewed annually by the Investment Committee of <strong>SGI</strong> CANADA’s Board of Directors, to ensure<br />

portfolio risk is acceptable based on both historical and forward-looking volatility. Portfolios<br />

are monitored externally by the investment consultant and custodian to ensure compliance with<br />

policy guidelines and investment performance standards.<br />

Outlook for 2011<br />

In 2010, <strong>SGI</strong> CANADA was challenged by significant storm activity, and responded well providing<br />

important protection and prompt service to its customers who experienced losses. While the storms<br />

impacted profitability in 2010, a strong reinsurance program, diversified operations and favourable<br />

investment earnings assisted in offsetting the storm losses.<br />

<strong>SGI</strong> CANADA benefited from strong investment market returns in 2010. However, as evidenced over the<br />

past three years, significant variability can occur in investment returns. To protect the Corporation from an<br />

expected rise in interest rates as the world economy continues its recovery, the fixed income portfolio was<br />

restructured in 2010 to match the claim liability cash flows. This asset liability matching strategy will assist<br />

with mitigating the overall impact of interest rate risk on both investment returns and long-term claim costs<br />

into the future.<br />

In 2011, the Corporation will continue its focus of underwriting risks profitably in the markets it operates in.<br />

With Saskatchewan representing the most significant portion of <strong>SGI</strong> CANADA’s book of business, efforts<br />

to maintain market share in a growing province will continue. This will be accomplished by providing<br />

excellent customer service and a comprehensive suite of products. Additionally, the Corporation will be<br />

focusing on educating Saskatchewan brokers and consumers about loss prevention.<br />

Diversification efforts to spread risk geographically will continue, and given the significant concentration of<br />

storm losses in Saskatchewan, spread of risk will continue to assist with minimizing the impact of potential<br />

future weather events. The focus of diversification will be profitable, controlled growth in the markets<br />

<strong>SGI</strong> CANADA currently operates in, with no plan to enter new territories.<br />

Outside of Saskatchewan, Ontario is the Corporation’s largest operating segment. As <strong>Canada</strong>’s largest<br />

insurance market, Ontario is an important market that continues to underperform in regards to automobile<br />

insurance. The Ontario auto marketplace is a challenge, not only for <strong>SGI</strong> CANADA, but the Ontario<br />

insurance industry in general. New automobile insurance reforms became effective September 1, 2010,<br />

however, the impact the reforms will have on the auto market remains to be seen. The Corporation remains<br />

focused on disciplined underwriting in this important and growing operating segment.<br />

Considering the Corporation has been operating in Alberta only since mid-2006, it has grown quickly<br />

as an important operating segment. The Corporation plans to continue to work on growing a balanced,<br />

profitable premium base in Alberta. Manitoba is a more established market, yet still provided premium<br />

growth for the Corporation in 2010. In both Alberta and Manitoba, there will be a continuing focus on<br />

broker management and providing excellent customer service to the brokers.<br />

Maritime growth will be driven by New Brunswick and Nova Scotia operations in 2011, and the Corporation<br />

will continue to work on improving underwriting profitability related to the property lines of business. To<br />

accomplish this, the focus will remain on maintaining its underwriting discipline and providing strong<br />

service to its brokers. The Corporation benefits from senior management with a sound understanding of<br />

the Maritime market and its presence as a local insurer with local management is viewed favourably within<br />

the Maritime market.<br />

The Corporation’s expectations are ambitious given the highly competitive, ever-changing insurance<br />

industry it operates in. Competitors continue to become more sophisticated and competition from new<br />

sources, such as direct writers, is becoming more relevant. Financially, <strong>SGI</strong> CANADA is positioned well to<br />

continue to be successful, as it maintains a healthy capitalization.<br />

In addition, the Corporation’s new strategic plan also positions the Corporation well leading into 2011<br />

and beyond. One specific aspect of the plan is a restructuring that has occurred to establish a Product<br />

Management division to focus on the profitability of products, new product development and market and<br />

competitor analysis. Product Management will be supported by a new dedicated marketing function,<br />

which will be responsible for the delivery of current and new products in all of the Corporation’s markets.<br />

54 | 2010 MANAGEMENT’S DISCUSSION AND ANALYSIS MANAGEMENT’S DISCUSSION AND ANALYSIS 2010 | 55

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