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Full report - SGI Canada

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President’s message<br />

In the insurance industry, storms happen. It’s a fact of life; a part of doing business. You plan for<br />

it as well as you can and hope things are never as bad as you anticipate.<br />

But in 2010, not only did we see the bad, it happened more than once and in more than one<br />

location. Fortunately, sound financial management and dedicated employees helped us<br />

weather the storms, manage the workload and, in the end, make a profit. Not bad for a year of<br />

near-record storm claims – $61.5 million in total.<br />

Over the past year, I learned how great our team really is. Their response to the storms, on the<br />

front lines as well as in everyday operations, was impressive. In a year of such disaster, it made<br />

me very proud to be associated with the organization.<br />

Looking back, April 2010 probably should have been a warning to us that weather was going<br />

to be a significant challenge. A massive windstorm – responsible for overturning semi-trailers<br />

on highways – damaged some of the exterior of our head office building in Regina, prompting<br />

an evacuation of employees and disrupting business operations. Fortunately, in the end,<br />

everything was fine, but it foreshadowed the challenges we’d face.<br />

In my opinion, <strong>SGI</strong> CANADA faced those challenges superbly. We answered all calls to action<br />

quickly and showed in no uncertain terms we’re here for customers and brokers.<br />

We heard praise from customers about the speed and quality of our response to the storms.<br />

Our team of “storm chasers” – those adjusters who often give up their summers and time with<br />

family to help with an influx of claims – spent more hours than usual on the road so they could<br />

be on the scene within days, and in some cases hours, after disaster struck. That’s what a good<br />

insurance company should do for its customers – anticipate their needs and act upon them.<br />

Not only are we here for customers, we’re here for each other.<br />

When our adjusters answered the call and rushed off to respond to disaster, the employees<br />

who remained behind continued to deliver fast, friendly service to customers and brokers,<br />

despite an increased workload. If these dedicated, sometimes underappreciated, employees<br />

didn’t step up the way they did, our entire response mechanism would have broken down.<br />

Of course, almost everything we do is also supported by our broker network. It was these<br />

independent business owners and their staff who organized things at the local level, made first<br />

contact with customers and helped deliver the message that <strong>SGI</strong> CANADA is here for them. I<br />

cannot thank our broker network enough for a job well done.<br />

If dealing with wild weather and our financial health weren’t enough, the Corporation was at a crossroad<br />

in 2010. We had completed, or were in the process of completing, most of the objectives as set out in the<br />

strategic plan I inherited in 2009, meaning it was time to consider the future direction of the company and<br />

develop a new corporate plan.<br />

However, a successful corporate plan can’t be developed by the president alone. In fact, we took<br />

the approach of involving all stakeholders in the process, especially employees. It was important for<br />

employees to be involved in setting the direction of the Corporation; to make it their corporate plan. We<br />

solicited their input and advice and incorporated their thoughts with those of the management team, as<br />

well as the input we received from our Board of Directors and other stakeholders.<br />

What we ended up with was an all-encompassing corporate plan that looked to our future, while building<br />

on past accomplishments and present strengths. The plan’s foundation is a new vision statement that<br />

essentially says we want customers, staff, brokers and shareholders to know we’ll strive to benefit them in<br />

everything we do, and we’ll make them proud to work for, or do business with, us.<br />

Our plan focuses on efficiency and innovation, as well as leveraging technology and information. To do<br />

that, we’re developing a business intelligence system that will help us get more out of the information we<br />

already collect from brokers and customers, and allow us to take a more sophisticated approach to our<br />

business. We also understand the need to keep building on the successes we’ve had with eServices for<br />

our brokers and to continue to develop our <strong>SGI</strong> CANADA broker portal, as well as the electronic interface<br />

within the broker management systems.<br />

As this new plan becomes a reality over the next few years, it will help ensure we’re well equipped to handle<br />

your needs well into the future – no matter what the weather might bring.<br />

We’re here for you.<br />

Sincerely,<br />

Andrew R. Cartmell<br />

Our response to the storms from a customer and broker service perspective is just one side<br />

of the coin. Despite the near-record number of storm claims in 2010 and compared to a nearly<br />

storm-free 2009, <strong>SGI</strong> CANADA still made a profit of $48.4 million. This was in part due to<br />

continued, sound financial management – including our reinsurance program – that helped<br />

mitigate the impact of storm claims. The 2010 profit was also due to better than expected<br />

investment returns.<br />

Continued spread of risk out of province was once again an important factor in our financial<br />

health. Out-of-province growth was strong in most markets and proof that the provisions<br />

related to our business in the Saskatchewan First investment policy are working as intended<br />

and supporting our success. The results are encouraging, especially in Ontario where we<br />

saw 53% growth with net premiums written of $45.2 million, and Alberta where there was 24%<br />

growth with net premiums written of $31.2 million.<br />

6 | 2010 PRESIDENT’S MESSAGE PRESIDENT’S MESSAGE 2010 | 7

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