athletes' medical information - Coca-Cola

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athletes’ medical information Message from Muhtar Kent The Coca-Cola Company has been a proud partner of the Paralympic Games since 1992, in Barcelona. As such, we have been privileged to witness some of the greatest athletic achievements by Paralympians in the past decades. Today, world-class athletes share an unwavering commitment to a balanced nutritional diet and an active, healthy lifestyle. To support you in this regard, The Coca-Cola Company, through our POWERADE brand, has partnered with the IOC Nutrition Working Group and the IOC Athletes’ Commission to create this nutrition brochure. The IPC, through its Medical Committee, has supported this initiative to ensure all athletes competing in the London 2012 Paralympic Games have access to this important information. Helping you achieve peak performance is the mission of POWERADE, a refreshing beverage designed to prevent dehydration and the onset of fatigue during exercise. Your peak performance also depends on a clean and healthy environment, which is one reason Coca-Cola is committed to a vision of “zero waste” through increasingly sustainable packaging and recycling efforts. We are also reducing our potential climate impacts through leading-edge technologies, including our hydrofluorocarbon-free (HFC-free) cooling technologies. And we have improved the energy efficiency of our cooling equipment by up to 40% since 2000. On behalf of the more than 700,000 Coca-Cola system associates across 200-plus nations, I congratulate you on your Paralympic journey thus far. Everyone at Coca-Cola wishes you the very best as you compete and forge lasting friendships with your fellow Paralympians from around the world! Muhtar Kent Chairman & CEO The Coca-Cola Company 2 12-113-COC_Paralymics_Booklet_20120718.indd 2 7/18/12 4:28 PM
Foreword by Dr. Oriol Martinez athletes’ medical information The International Paralympic Committee (IPC) and the IPC Medical Committee are pleased to provide Paralympic athletes with a first-ever Paralympic edition of Nutrition for Athletes. Nutrition and hydration are amongst the crucial factors to improve sporting excellence and should duly be considered by Paralympic athletes. Developed under the leadership of the IOC Nutrition Working Group, and tailored to reflect Paralympic athlete specific features, this work is an additional resource for athletes with recommendations on what, when and how much to eat and drink before, during and after competition. Bear in mind that the best and safest supplement that exists is proper nutrition and adequate hydration. Coca-Cola partnered with the IPC to distribute this easy-to-read publication to all athletes at the London 2012 Paralympic Games, and beyond. I hope you enjoy reading and good luck with your performances at the biggest Paralympic Games ever. Dr. Oriol Martinez Chairperson IPC Medical Committee 3 12-113-COC_Paralymics_Booklet_20120718.indd 3 7/18/12 4:28 PM
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athletes' medical information - Coca-Cola

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