eBook - Silverpop

9Email In Your Organization
I’ve always believed that to be fully successful with email, you have to think
outside your own department.
Yes, your marketing team needs to work like a well-oiled machine (even if
you are a marketing department of one). You have internal needs to meet
and manage, such as time, budget and other corporate resources, along with
challenges to meet and opportunities to exploit.
However, your department is part of a greater corporate ecosystem, and it relies
on help and cooperation from others around and outside of your company:
• Your executive suite for budget resources
• Your email service provider
• Your IT department for in-house help, troubleshooting and integration
with other platforms
• Other departments where you can export your email expertise in
exchange for potentially funding projects
• Outside agencies that provide creative, list-management or
optimizations services
This section will discuss strategies you can use to get the resources you need
to produce an effective and efficient email marketing program, one that has a
measurable, positive impact on your company’s bottom line.
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