eBook - Silverpop

More documents

Recommendations

Info

6. Cross-promote your email program: Many transactional-email recipients might not have opted into your email program when they bought from your company. Use your receipts to invite these new and valuable paying customers to sign up for your email program with a link and brief benefit statement. 7. Cross-selling: These emails are a great opportunity to promote related products and services. An email receipt for a camera purchase can include a promotion for a camera bag and zoom lens based on likeminded purchases. SILVERPOP.COM | PAGE 146
Silverpop Resources for Digital Marketers 1. Silverpop’s Marketing Best Practices & Resources Begin your information quest at Silverpop’s Resource Center. Browse Silverpop’s library of recorded Webinars and download white papers for up-to-date research and strategies, like these: • 2012 Top 500 Retailers Study • Abandonment Issues: Turning Lost Carts, Incomplete Forms and Interrupted Browse Sessions into Revenue! • Birthday Blueprint: How to Build a Top-Tier Birthday Email Program • “Standing Out in the Inbox: Secrets of Successful ‘From’ Names and Subject Lines” • In the Zone: 10 Tips for Delivering the Right Message at the Right Time • Get Your Mocial Mojo Working: Effectively Integrating Email, Social, Mobile and Local 2. SlideShare Presentations Visit our SlideShare channel to view and download nearly 100 presentations, such as the following: • Why Unsubscribe Doesn’t Have to Mean Goodbye • Almost Everything You Wanted to Know about Email Marketing • Everything You Need to Know for Cart Abandonment Email Remarketing Success • Saying Happy Birthday: How to Build a Top Tier Birthday Email Program that Delights and Drives Revenue • How SmartPak Equine Uses Lifecycle Emails to Engage Its Customers Every Step of the Way • Social, Mobile and Local: Why They Matter for Email Marketers • Inactive Email Subscribers: Tips for Taming the Beast • Mocial Acquisition: Growing Your Email Database through Mobile, Social and Local Initiatives • What the Internet Top 500 Do Well in Email Marketing: Email Practices of the Top Online Retailers 3. Silverpop Blog Knowledgeable Silverpop employees and guest experts blog regularly on news, advice, strategies and tips for today’s digital-savvy marketers. 4. Email Insider Your daily dose of email insight featuring a biweekly column by Silverpop’s Loren McDonald, published by MediaPost. SILVERPOP.COM | PAGE 147
Page 1 and 2:
ALMOST EVERYTHING YOU WANTED TO KNO
Page 3 and 4:
Introduction The email marketing la
Page 5 and 6:
Why Email Continues to Rule the Dig
Page 7 and 8:
Maximize Email’s Value Beyond the
Page 9 and 10:
Email’s Other Role: Adding Value
Page 11 and 12:
As marketers struggle to adopt emer
Page 13 and 14:
Sources of Intent and Context Data
Page 15 and 16:
Do Your Emails Need Ketchup? I need
Page 17 and 18:
focusing on improving key aspects o
Page 19 and 20:
Look for these opportunities to pro
Page 21 and 22:
Find Your Fulcrum to Lift Your Emai
Page 23 and 24:
A Progressive Approach Builds Frequ
Page 25 and 26:
Upgrade Your Welcome Email What sug
Page 27 and 28:
Using Email to Remarket to Your Cus
Page 29 and 30:
Lifecycle Marketing Makes Frequency
Page 31 and 32:
3Steady, Reliable Growth Is Your Ke
Page 33 and 34:
6. Stage in the purchase or product
Page 35 and 36:
5. Check-ins It started as a game (
Page 37 and 38:
Social Sign-In: Take the Friction O
Page 39 and 40:
Set up your form so that visitors w
Page 41 and 42:
Give Your Email Messages Their Own
Page 43 and 44:
• Product review pages: Solicit t
Page 45 and 46:
the standard email client that it i
Page 47 and 48:
4 Strategies to Add the Human Touch
Page 49 and 50:
Is Your Email Message Template Read
Page 51 and 52:
Life is Hard; Make Your Email Easy
Page 53 and 54:
New Approaches to Holiday Email Mar
Page 55 and 56:
This underscores a key finding in a
Page 57 and 58:
• Some inboxes on mobile devices
Page 59 and 60:
Optimizing Email for Mobile: Trends
Page 61 and 62:
As a result, bigger has never been
Page 63 and 64:
The Unsubscribe Process: Essential
Page 65 and 66:
Time to Tackle Your List Churn How
Page 67 and 68:
Your Next Challenge: Keeping Your E
Page 69 and 70:
Your Email Deliverability FAQ What
Page 71 and 72:
Should I use a shared IP Q: address
Page 73 and 74:
6Engagement: Why It’s Vital to Yo
Page 75 and 76:
The Right Message Usable. Do you ma
Page 77 and 78:
years and have no use for an engage
Page 79 and 80:
What’s Your Preference? What kind
Page 81 and 82:
Waking Up Your Zombie Subscribers A
Page 83 and 84:
Tackle the Factors that Encourage L
Page 85 and 86:
Address Updating Needs an ‘Easy
Page 87 and 88:
8 Roles for Email in a World Gone
Page 89 and 90:
How Location-Based Services and Ema
Page 91 and 92:
Social Sharing Expands Your Email R
Page 93 and 94:
New Email Metric: Is It ‘Sharewor
Page 95 and 96: Social Media to Email: ‘Get Real!
Page 97 and 98: Email Versus Social? Take Both! How
Page 99 and 100: 8Testing, Measurement and Optimizat
Page 101 and 102: While getting the resources for aut
Page 103 and 104: on tweaking aspects of our program,
Page 105 and 106: 1. Message/Diagnostics Use: Answer
Page 107 and 108: • Designing emails for preview pa
Page 109 and 110: If It Ain’t Broke ... Fix It Anyw
Page 111 and 112: There’s a Gold Mine in Them There
Page 113 and 114: Examine the results in a week or tw
Page 115 and 116: • Marry anonymous Web behavior to
Page 117 and 118: tion because the consumer’s actio
Page 119 and 120: Should I Adopt the Latest Tactic th
Page 121 and 122: Real-Time Content Optimization: Tes
Page 123 and 124: 13 Keys to an Effective Correction
Page 125 and 126: 9Email In Your Organization I’ve
Page 127 and 128: • A “getting started” email s
Page 129 and 130: So, if you need both top-tier techn
Page 131 and 132: Moving Beyond ‘Batch and Blast’
Page 133 and 134: Birthday Emails: The Goodwill Ambas
Page 135 and 136: Rescue Those Abandoned Carts with E
Page 137 and 138: Send Email After the Purchase to St
Page 139 and 140: When to send: Depends on product or
Page 141 and 142: 4. Behavior-based tracks. Here, you
Page 143 and 144: 3. Redesign the inbox presence: •
Page 145: message for everything from deliver
show all

eBook - Silverpop

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?