ECOTOURISM MARKET SEGMENTATION - LUMENS
ECOTOURISM MARKET SEGMENTATION - LUMENS
ECOTOURISM MARKET SEGMENTATION - LUMENS
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Socio-demograpic criteria - segmentation<br />
• Gender (more females)<br />
• Age (ecotourists older of average)<br />
• Education, income and occupation (well educated,<br />
higher income levels)