ECOTOURISM MARKET SEGMENTATION - LUMENS
ECOTOURISM MARKET SEGMENTATION - LUMENS
ECOTOURISM MARKET SEGMENTATION - LUMENS
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• Market segmentation is the process whereby a market<br />
such as ecotourists is divided into distinctive subcomponents<br />
or market segments so that appropriate<br />
marketing and management strategies can be<br />
developed for each.<br />
• Two levels of ecotourism market segmentation:<br />
• To determine how ecotourists differ from consumers and<br />
tourists in general<br />
• To identify distinctive ecotourist groups
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