ECOTOURISM MARKET SEGMENTATION - LUMENS

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Size of the ecotourist market<br />

• UNWTO – estimating that ecotourism accounts for 10-<br />

15% of global tourism<br />

• Greater share of soft ecotourists (less hard ecotourists)

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Socio-demograpic criteria - segmentation • Gender (more females) • Age (ecotourists older of average) • Education, income and occupation (well educated, higher income levels)

Size of the ecotourist market • UNWTO – estimating that ecotourism accounts for 10- 15% of global tourism • Greater share of soft ecotourists (less hard ecotourists)

Page 2 and 3: ECOTOURISM • Increasingly parks,
Page 4 and 5: • Many destinations try to includ
Page 6 and 7: • Market segmentation is the proc
Page 8 and 9: Motivation, attitude and behaviour
Page 13: Literature: • Weaver, D.: Ecotour

ECOTOURISM MARKET SEGMENTATION - LUMENS

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