UDYOG PRAGATI - The Journal for Practising Managers Vol. 36, No. 2, <strong>Apr</strong>il-June, 2012 Udyog Pragati is published as a Quarterly Journal by <strong>the</strong> National Institute of Industrial Engineering. ABOUT NITIE NITIE was established as a National Institute in 1963 by <strong>the</strong> Government of India with <strong>the</strong> assistance of United Nations Development Programme through International Labour Organisation. NITIE offers 2 years Post-Graduate programmes in Industrial Engineering, Industrial Management, Industrial Safety and Environmental Management, Information Technology Management and a Fellowship Programme of Doctoral level recognized as equivalent to Ph.D of an Indian University. NITIE has been conducting several short-term Management Development Programmes of one week duration in various areas of Industrial Engineering and Management. NITIE can conduct eight courses concurrently. The training programmes of NITIE emphasize on learning with a purpose, and are accompanied by an abiding concern for man. Besides training, NITIE is also engaged in applied research and offers consultancy in <strong>the</strong> various facets of Industrial Engineering, Operations Research, Information Systems and Computers, Environmental Management, Marketing, Organisation Behaviour and Human Resource Management. NITIE faculty members, drawn from various basic disciplines, have diverse experience in business, industry and government, and thus are able to bring to bear academic concepts to <strong>the</strong> practical problems. By introducing new concepts, techniques and programmes to meet <strong>the</strong> changing needs arising out of rapid technological development and socio-economic transformation, NITIE endeavours to equip <strong>the</strong> managers, administrators and specialists in government, public utilities, performance. NITIE has established a Centre of Excellence in Ergonomics and Human Factors Engineering (CEEHFE) as part of Government of India’s Technology Mission-2020 through TIFAC (Technology Information Forecasting and Assessment Council) – mission REACH (Relevance and Excellence in Achieving New Heights) in Educational System. NITIE has also established an Advanced Centre of Excellence in Operations and Manufacturing Management. The centre is equipped with ERP/ MRP-II, CAD/CAM, EDM, QUESTsoftwares. NITIE publishes quarterly a professional journal, UDYOG PRAGATI. This deals with new developments in industrial engineering, industrial to a copy of <strong>the</strong> journal. Participants of Management Development Programmes are eligible to become members of Alumni. NITIE also publishes NITIE NEWS containing information about Institute’s activities which is circulated to industries, educational institutions and alumni. NITIE campus is located in one of <strong>the</strong> most picturesque surroundings of 150 participants at a time in self-contained single rooms. NITIE is administered through a Board of Governors representing industry, government, labour and professional bodies. Shri Gautam Thapar as Chairman and Dr. Amitabha De as Director. Vision “To be a leader in <strong>the</strong> knowledge led productivity movement” Mission “To nourish a learning environment conducive to foster innovations in productivity and business development” PUBLICATIONS COMMITTEE Chairman Members Dr. Amitabha De Director, NITIE Dr. (Ms.) Mani Madala Editor Dr. D. K. Srivastava Dr.(Ms.) Mani K. Madala Dr. S. B. Hiremath Printer & Publisher Prof. (Mrs.) R. D. Chikhalkar Dr. U. K. Debnath Prof. (Mrs.) Seema Unnikrishnan Member Secretary Mr. R.L. Samota Dr. Milind Akrate Registrar, NITIE Dr. Suman Mukhopadhyay Contact Address Professor Incharge Information, Publications & Publicity Cell National Institute of Industrial Engineering (NITIE) Vihar Lake, NITIE P.O., Mumbai - 400 087, India. Tel. - +91-22-28573371 / 28035207 Fax - +91-22-28573251 E-Mail - publications@nitie.edu / nitie.publications@gmail.com Website - http://www.nitie.edu
IN THIS ISSUE… Page No, 1. Buyers’ Expectations, Perceptions and Satisfaction on <strong>the</strong> People (Employees) Mix of Cellular Services Marketing (A case study of Tata Indicom of Andhra Pradesh) 1-10 Arithmetic growth of number of customers, cut-throat competition, mega mergers and takeovers, 2. Increasing Bottom-Line Through Six Sigma Quality Improvement Drive: Case of Small Scale Foundry Industry 11-23 3. 24-33 Vol. 36, No. 2, <strong>Apr</strong>il-June, 2012 i
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10. Kitcharoen. K, (2004), The Impo
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Performance improvement tools DA MA
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Criteria C 2 - Company Responsibili
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Selection of Facility Location for
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Preference Level Numerical Value
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5. ALTERNATIVES CONSIDERED FOR SPIN
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