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H I G H L I G H T S 9/2010 FINMECCANICA MAGAZINE FARNBOROUGH 2010 The list is a long one: Agusta Westland, Alenia Aeronautica, Alenia Aermacchi, DRS Technologies, Elsag Datamat, SELEX Communications, SELEX Galileo, SELEX Service Management, Seicos, SELEX Sistemi Integrati, Telespazio and Thales Alenia Space. Twelve companies, each with their own special identity, but all united by the pride of belonging to the Finmeccanica team. This would certainly be a fitting summary of the Group’s presence at the 47 th Farnborough International Airshow, but although it goes without saying that Finmeccanica’s participation in the UK exhibition was wide-ranging and varied, the most main message to emerge at the UK show was that of ‘complementarity’. The common thread running through everything undoubtedly remains security, a key theme for Finmeccanica, as demonstrated by the Group’s long-established decision to use Towards a Safer World as the slogan to summarise its activities. Taking this as its starting point, the Group’s objective was thus not to showcase the technological excellence of its solutions, but rather their level of interoperability in front of a stellar audience. It is not difficult to see this as the result of a desire for cohesion that starts from the feeling of being part of a Group and ends with the integration of technical and professional capabilities becoming a significant value-added. It was no coincidence that the layout of the stand offered a clear embodiment of this principle. The central area of the Finmeccanica Village welcomed visitors with an exhibition space dedicated to the Group’s five areas of business – Space, Air Systems, Training & Support, Security & Resilience and Joint Operations – where Finmeccanica’s solutions were presented in a traditional manner, i.e. through the products themselves, or using applications and display panels, or even explanatory films: all done in a way that clearly demonstrates the principle of ‘intercompany complementarity’ that inspires the Group’s operations, with the solutions grouped according to capability rather than company, regardless of the different situations in which they can be employed. If security – in its many different manifestations – is the universe that Finmeccanica inhabits, the other key theme of its industrial operations is Lifetime Commitment, the term that encapsulates a Copernican revolution in the way that the relationship with clients is viewed, based on the insight that a sale is not the end, but rather the start of a commitment: establishing a relationship that can go beyond simply listening to the client’s needs. In other words, the idea is to offer our partners active and prompt support – in technical assistance, training and upgrades – over the product’s entire life cycle: an approach that places Finmeccanica at the forefront of the industry, thereby adding another hallmark to its international reputation. Moreover, since the Group’s underlying philosophy rests on the concept of seamless operations, the objective was to show the Group’s technology working in real-life situations at the Farnborough stands. This was the primary aim of the Integrated Capabilities Area, which offered three demonstrations of the Group’s systems capabilities in three operational contexts and formed the real heart of the stand. These three plausible contemporary scenarios provided visitors with concrete examples of how the technologies of the Finmeccanica Group offer solutions to real situations in the world today: • multinational intervention following a local insurrection by terrorist forces (Multinational Intervention F-NEC Solutions); AERONAUTICS PROGRAMMES: INTERNATIONAL PROSPECTS We are working on UAVs to establish a programme of collaboration with the UK, which is an extremely important partner for us, especially in light of the broader strategic partnership plan launched by the two governments. Another area where we and the UK enjoy an excellent understanding is the Eurofighter project, with which we are looking to win important markets such as India and Japan. We expect to achieve significant results on this front over the next few months. In India specifically, the technical evaluation tests that the Indian authorities carried out on the Typhoon went very well, which is particularly important given that this final phase will lead to the compilation of the shortlist of candidates. In relation to the JSF, clear progress has been made with regard to industrial participation, and the development of the FACO (Final Assembly and Check Out) has begun. This offers proof that we are working more constructively with the US, which is opening up to us in terms of industrial collaboration and technological focus: so much so that after a year’s work we can genuinely say that we have established a solid basis for excellent relations. I believe that this new climate will prove advantageous not only for Italy but also for our US partners. I am firmly convinced that this series of initiatives, along with the many others that are under way, will enable not just Finmeccanica but the country as a whole to access technologies and expertise that it would otherwise have been difficult for us to tap without spending vast resources. These are the benefits that we can achieve when international co-operation is real, and not just empty words, and in future I intend to continue raising awareness of this topic in this sector, which is of strategic important for the country and its security. Guido Crosetto Undersecretary of State for Defence These pages: Finmeccanica’s presence at Farnborough Airshow 2010 10 11
H I G H L I G H T S 9/2010 FINMECCANICA MAGAZINE FARNBOROUGH 2010 “I believe that if countries such as the United States and emerging countries like India and Brazil are today buying our products, our aircraft, this is testimony to the heights to which we have risen. Our immense ability to innovate, take risks and invest in research is already producing real results, including on the economic front.” Mariastella Gelmini Italian Minister of Education, University and Research • protection of a port (Homeland Security); • security at a major sporting event (Securing Major Events). So far we have focused on the exhibition spaces, although the description would not be complete without mentioning the static display area for the exhibition of aircraft, helicopters and systems, the daily flight displays and the chalet areas. The rest, as befits an event of this importance, was a busy hive of experts, an international forum where seeds can be sown for the future and business horizons expanded. This point was taken up by Finmeccanica Chairman and CEO Pier Francesco Guarguaglini in the opening press conference, held with the Group’s Chief Operating Officer Giorgio Zappa, where he explained that the response to the crisis would also involve looking beyond European markets, something that Finmeccanica has been doing for some time now with excellent results. This interest would seem to be reciprocated, judging by the 80 foreign delegations from more than 30 countries that visited the Finmeccanica exhibition areas. There was also a high-profile presence from Italian institutions, including the Minister of Education, University and Research, Mariastella Gelmini; the Minister of Defence, Ignazio La Russa; the Minister for Foreign Affairs, Franco Frattini; Secretary- General for Defence and National Armaments Director, Lieutenant General Biagio Abrate; Under-Secretary for Defence, Guido Crosetto; General Vincenzo Camporini, Chief of the Defence General Staff; Lieutenant General Giuseppe Valotto, Chief of Staff of the Italian Army; Admiral Bruno Branciforte, Chief of the Italian Navy; and Admiral Ferdinando Lolli, Commandant General of the Italian Coast Guard. However, let’s now turn to the major innovations unveiled for the first time at Farnborough: Agusta Westland’s AW169 helicopter – a new benchmark for twin-engine aircraft in the 4.5-ton class – and the Boeing 787 Dreamliner, the biggest commercial success in civil aviation history and the first time that extensive use has been made of carbon fibre for the structure, 14% of which was produced by Alenia Aeronautica. These two completely new products are evidence of the Group’s strategic decision to continue investing in technological capabilities, which is the only real way to achieve medium- to long-term growth that is not tied to international economic cycles. A gala event that goes ‘inside the painting’: technology for art’s sake Our stated aim – clear and up front – is to bring Italian excellence to the world. Finmeccanica mainly achieves this through its commercial operations, which are now wellestablished on the international scene. On the occasion of the Farnborough Airshow, however, continuing what has now become something of an enjoyable tradition, the idea of Italian excellence is also brought to life by turning the spotlight on masterpieces of Italian art and culture, preferably in relation to historical experiences of the highest renown. The symbolism is clear: excellence recalls excellence, innovation recalls tradition, the machine age recalls the age of humanism. This year was no exception, and the location was once again the National Gallery in London, whose Sainsbury Wing hosted a gala event to present seven wonders from the Italian Renaissance or earlier, under the inspired title Breaking The Artist’s Code. The works were The Annunciation by Duccio “The government takes great satisfaction from the ability of our industrial sector, of which you are the main exponents, to compete on the international stage even in challenging circumstances, while increasingly aiming to expand beyond Europe.” Ignazio La Russa Italian Minister of Defence di Buoninsegna, the Santo Sepolcro Alterpiece by Sassetta, Three Miracles of Saint Zenobius by Sandro Botticelli, The Agony in the Garden by Andrea Mantegna, A Muse by Cosimo Tura, The Dead Christ supported by Two Angels by Carlo Crivelli, and Three Saints by Nardo di Cione. The presentation of the ‘magnificent seven’ was attended by the Minister of Education, University and Research, Mariastella Gelmini, and the Minister of Defence, Ignazio La Russa, who, along with Finmeccanica’s other guests, were given an insight into the different artistic styles, any restoration or changes that the paintings had undergone over time, the techniques used to study the paintings and the discoveries that have been made. So here too we are talking about ‘technology in action’ – although in this case in the service of culture and beauty – which represents the key concept shaping Finmeccanica’s participation in the Farnborough Airshow. MARITIME TRAFFIC AND SECURITY: ITALY LEADS THE FIELD The global maritime community is opting with increasing decisiveness for more exact and accurate maritime traffic control systems, in order to enhance navigation safety, protect life at sea and preserve marine habitats, without overlooking the contribution that these systems can make to attempts to tackle criminal activities, as well as to preventing and monitoring illegal immigration. Our VT- MIS (Vessel Traffic Management and Information Service) system, conceived and developed in Italy, is certainly cutting-edge, having been designed on the basis of technical specifications provided by the Italian coastguard service setting out very precise and complex requirements. The software is of particular importance, and is based primarily on a huge number of databases, all of which are linked in real time to make the system as integrated as possible; this level of integration enhances the speed at which information is available and how quickly an object can be identified, which naturally means that action can be taken sooner and that the overall traffic situation in a given area can be appraised more rapidly. The Mediterranean is an extremely sensitive area, and in this respect we as a country bear certain international responsibilities, particularly as a member of the European Union, and we are trying to involve the countries on the North African coast as much as possible. The Mediterranean is a sea that is in great need of protection, and in this context it is true to say that the Italian system has met with a lot of satisfaction throughout Europe, which – if you will permit me to say – looks to us with a certain envy and scrutiny, to the extent that our systems have now been adopted as European systems, giving us every right to boast that in this field we are world leaders. On this journey, Finmeccanica has been with us every step of the way, especially through its subsidiaries SELEX Sistemi Integrati and Elsag Datamat, working in synergy with us to develop a system with technology of the very highest quality. I am confident that Finmeccanica’s willingness to dedicate ever greater resources to this system will result in the creation of a product with excellent export potential, because (as I mentioned at the very start) global demand for maritime traffic control systems is growing constantly. Ferdinando Lolli Commandant General of the Italian Coast Guard Above: Ignazio La Russa, Italian Minister of Defence. Facing page: Mariastella Gelmini, Italian Minister of Education, University and Research, and below, the Integrated Capabilities Area at the Finmeccanica stand 12 13
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