01.12.2014 Views

View report (English) - W&S|Online Market Research in Vietnam

View report (English) - W&S|Online Market Research in Vietnam

View report (English) - W&S|Online Market Research in Vietnam

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

6. Absorption rate is the most important factor <strong>in</strong> choos<strong>in</strong>g sanitary napk<strong>in</strong> product.<br />

80.5% over 302 respondents agreed that [Absorption rate] was very important. The follow<strong>in</strong>g are [Orig<strong>in</strong>]<br />

and [Suitable size].<br />

7. Doctor / Professionals of healthcare is the most reliable source when gett<strong>in</strong>g advice of choos<strong>in</strong>g<br />

sanitary napk<strong>in</strong> brand.<br />

When search<strong>in</strong>g <strong>in</strong>formation about sanitary napk<strong>in</strong> product, the most reliable source is [Doctor /<br />

Professionals of healthcare], account for 59.6%.<br />

8. Supermarket is the most common place for buy<strong>in</strong>g sanitary napk<strong>in</strong> product.<br />

The most chosen place is [Supermarket] with 70.2%. There is a few people buy<strong>in</strong>g sanitary napk<strong>in</strong> product<br />

through [Website] or [Imported goods sell<strong>in</strong>g stores].<br />

9. Daily sanitary napk<strong>in</strong> is used by more than 50% surveyed people.<br />

Besides menstrual sanitary napk<strong>in</strong> (Daytime), [Daily sanitary napk<strong>in</strong>] is also rather preferred, account for<br />

67.9%.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!