View report (English) - W&S|Online Market Research in Vietnam

3. Kotex and Diana have equal percentage of using as main brand.
Percentage of using [Kotex] and [Diana] as main brand is equivalent. This proves that these two brands are
directly competitors in term of quantity of consumers in Vietnam market.
60.0
Q4. What brand you use most often?
n=302
47.7
46.0
40.0
20.0
.0
2.3 2.0
Kotex Diana Laurier Whisper
Unit: %
4. More than 50% is loyal to current brand even though they used another brand in the past.
When asking about the last main brand, most respondents used [Another brand] beside the current brand
(account for 77.8%). In which,Amongst previous brands, [Kotex] was mostly chosen in the past.
Unit: %
Unit: %
Q7a. What was your main brand
before changing to the current
brand?
50.0
40.0
41.7
32.8
30.0
22.2
77.8
20.0
10.0
9.8
8.1
The same
Another brand
.0
Kotex Diana Laurier Whisper
n=302 n=235