View report (English) - W&S|Online Market Research in Vietnam
View report (English) - W&S|Online Market Research in Vietnam
View report (English) - W&S|Online Market Research in Vietnam
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Regard<strong>in</strong>g <strong>in</strong>tention of switch<strong>in</strong>g to use another brand <strong>in</strong> the future, 61.6% of 302 respondents chose their<br />
current brand. However, there is still 38.4% choos<strong>in</strong>g another brand <strong>in</strong> the future, and [Whisper] was<br />
mostly considered by these respondents, account for 36.2%<br />
Unit: %<br />
Q13. What brands you <strong>in</strong>tend to<br />
use <strong>in</strong> the future?<br />
Unit: %<br />
40.0<br />
36.2<br />
30.0<br />
27.6<br />
29.3<br />
25.0<br />
38.4<br />
20.0<br />
61.6<br />
10.0<br />
Not have <strong>in</strong>tention<br />
Intend to change<br />
.0<br />
Kotex Diana Laurier Whisper<br />
n=302 n=116<br />
5. Kotex's advertisement has the highest recognition.<br />
[Kotex's advertisement] has the highest frequency of view<strong>in</strong>g compared to other brands, account for<br />
96.0%. The follow<strong>in</strong>g is [Diana] with slight percentage variance of 3%.<br />
Q21. The follow<strong>in</strong>g is current brands <strong>in</strong> <strong>Vietnam</strong>. Please tell us what<br />
brands you saw / were heard of their advertisement?<br />
100.0<br />
96.0 93.4<br />
n=302<br />
80.0<br />
60.0<br />
73.5<br />
62.3<br />
40.0<br />
20.0<br />
.0<br />
Kotex Diana Laurier Whisper<br />
Unit: %<br />
6. Absorption rate is the most important factor <strong>in</strong> choos<strong>in</strong>g sanitary napk<strong>in</strong> product.<br />
80.5% over 302 respondents agreed that [Absorption rate] was very important. The follow<strong>in</strong>g are [Orig<strong>in</strong>]<br />
and [Suitable size].
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